Join us as we recap Q1 and see how DaySmart Body Art is helping you achieve your business goals as we move into spring.
Q1 is drawing to an end, and it’s been a busy one! At DaySmart Body Art, we strive to improve our software to help elevate your business and achieve the success you deserve. In addition, we regularly speak to studio owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income.
Let’s take a look back at what resources are available for you to date.
January Highlights: Leveraging the 2025 Trends
A new year brings exciting new trends, and we really started out with a bang! Among the insightful responses you gave us in our body art customer survey, you told us 44% of you grew your business last year by boosting social media and increasing online visibility, while 33% leveraged client reviews, and 22% achieved success through marketing. What’s more, 50% of you anticipate growth in 2025 by hiring more staff, while 20% will add new services. Go body art professionals!
By combing through the data, we were also able to identify the top 4 studio business trends to watch in 2025, namely:
✨ 1. Adopting new technology to innovate and grow
✨ 2. Using positive online reviews to strengthen the brand
✨ 3. Online visibility for maximum scheduling and flexibility
✨ 4. Introducing surcharging to cover card processing fees
This information was far too good to keep to ourselves and, since we really want your studio to succeed, we packaged it into a handy Trends 2025 Report and added tips and ideas for you to leverage these trends and give your studio a glow-up over the next 12 months.
February Highlights: Growing Your Business with Valentine Marketing
Love it or hate it, flowers, chocolate, and those little heart emojis seem to be everywhere throughout February 🫶 Nevertheless, Valentine’s Day is definitely a trend worth jumping on in the body art industry. We showed you how to use it to your advantage in our blog post 6 Valentine Marketing Strategies for Tattoo Studios.
We also created a blog post on Finding the Right Studio Management Software For Your Needs and a more in-depth buyer’s guide for new studio owners or professionals struggling to manage their day-to-day with their current software (or—gasp!—for those still using pen and paper). This guide tackles common concerns body art professionals tend to have and includes a list of top features to look out for, key questions to ask software providers before a move, as well as expert advice and recommendations.
At DaySmart Body Art, we regularly speak to studio owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income.
March Highlights: Exploring the Power of Client Reviews
🗣️ Word of mouth is where it’s at, which is why we really homed in on this topic throughout the whole month. You can spend a ton of money on paid advertising, invest time and effort on a beautiful marketing campaign, or immerse yourself in social media but the truth is that your existing clients are the key to growing your business and attracting new clientele.
Did you know the purchase likelihood of a product with 5 reviews is 270% greater than a product with no reviews?
We’ve got the numbers to prove it! For example, did you know…?
💡 91% of millennials trust reviews as much as friends and family – Qualtrics
💡 89% of clients won’t take action until they read a company’s reviews – Qualtrics
💡The purchase likelihood of a product with 5 reviews is 270% greater than a product with no reviews 😱 – Medill Spiegel Research Center
There’s no doubt that it pays to show a little TLC to your studio reviews. Learn how to maximize client feedback to grow your business and your brand in our free e-book. In a rush? Take a look at our blog Why Client Reviews Can Help Make or Break Your Studio Business or watch our bitesize on-demand webinar, hosted by Beauty Marketing Director Andrea Miller, to understand the importance of good reputation management.
What to Expect from DaySmart Body Art in Q2
We’re already working hard on material and interesting topics that will make your body art business stand out. From e-books to blog posts to webinars, stay tuned for more content designed to help boost your business—and your wallet!
✨🖥️ Create a website that wows this spring with DaySmart Body Art’s Simple Website Builder.