Five Effective Ways to Fetch New Pet Business Clients
Without your ability to multitask, is there any way you could accomplish all that you do in a single day? When every minute is accounted for by the many responsibilities and various challenges of just keeping your business afloat, it can be difficult to also put energy into growing your business. You already know that putting in the work to attract new clients is just as important as keeping your current ones happy. The problem is, you don’t always have the time to think about your business development plans.
Here’s the good news: one of the busiest seasons for pet care owners will soon be winding down. If you feel your load is starting to lighten with the close of summer, it could be a good time to turn your focus to new growth opportunities. In this blog, we’re sharing our effective and feasible strategies for bringing new pet business clients your way.
1. Plug into your community
In most communities, there are endless opportunities for social engagement and making new connections. Get involved with local events or festivals, host pet care education workshops, form partnerships with local shelters, and definitely join your local business association. Every effort to deepen the involvement with your community is a chance to get in front of prospective clients, expand your network, and demonstrate your passion for pet care.
2. Boost your online presence
When was the last time you checked your digital footprint? If it’s been awhile, it’s a good idea to make this a priority. Make sure your website is up-to-date, user-friendly, and optimized for search. Keep your social media channels buzzing by showing off your favorite work and community involvement. If you have promotional offers, publicize them. And don’t neglect your reputation management, especially when nine out of 10 consumers consider reviews before making purchasing decisions.
3. Leverage client referrals
In the world of pet care, new clients often come in the form of referrals. People tend to trust recommendations from friends and family over advertising. Leverage the love from your existing clients to build relationships with new ones. If you don’t have an official referral program, you can start by offering discounts to clients who are happy to spread the word. Simply send a few emails or text messages with the help of your pet care business software, and let them know how they can participate and reap the benefits.
4. Get the word out by advertising
If you have extra revenue to spend on advertising, there are several strategies to consider that can be effective for boosting brand awareness. One option is to target your audience with paid social media campaigns or publishing Google ads to attract pet owners who are searching for services like yours. You might consider partnering with local businesses to display your business card or flier. You can also take a more traditional route and purchase ad space in your local newspaper. Whatever avenues you choose, know your strengths and showcase them in your ads with clear messaging and a simple way for prospects to connect to your business.
5. Use smart pet care business software
One of the best ways to grow your business is with the support of a pet care business software like DaySmart Pet. With features that centralize tasks and streamline operations, including online booking and scheduling and automated appointment reminders, you can save time and achieve more in your day. Client management tools enable you to easily keep track of and organize pet details, photos, and preferences — all to help you optimize the experience for your clients and keep them coming back. Track your progress and the performance of your services against your personal business goals, with access to real-timing metrics reporting on a dashboard customized to fit your needs.
Small Steps, Big Difference
Dividing your attention between keeping business and growing business can be difficult, but with a little planning and the right resources, you can set yourself up for success. As you create a path for the future of your pet care business, we hope you consider these strategies to help increase your client base. Whether you plan to deepen the connection with your community, lean further into referrals, or implement digital marketing tactics, find a pet care business software that can support your every effort to both retain and attract new pet business clients. If you’re ready to give DaySmart Pet a try, with no obligation to commit, request a demo here and our team will connect with you.