A winning website can help put your pet care business on the map, lets you showcase your services, and enables you to expand your reach to new clients outside your local area. In fact, Forbes reports that at least 71% of businesses have a company website, so it’s really becoming a must to stay relevant and take on the competition.

Where Some Companies Fall Short 

Creating a decent website used to be time-consuming and involved different skill sets. Recent technological advances like integrations and AI offer inexpensive options to take your business online—often in next to no time. While it’s great that pretty much any business owner can quickly set up their own website, the downside is that they don’t always put as much thought into it as they probably should.

At DaySmart, we believe that if a job’s worth doing, it’s worth doing well. That’s why we’ve created a free guide on Building a Website That Wins, packed with simple tricks to keep you on the right track. Click here to download it or continue reading for a quick overview. 

The Key to a Successful Website

The goal of your website should be to drive clients to your pet care business, not drive them away! Before launching or updating your website, ask yourself these questions to maximize your chances of success. 

💡 Is Your Website User-Friendly?

Have you ever had to scroll all the way to the bottom of a website to find what you were looking for? Or scoured multiple drop-down menus with unclear options that you didn’t understand? How about filling out an online form with ten clicks that could easily have been one or two? We’ve all been there, and these are exactly the kind of things that frustrate busy or easily distracted customers. Remove headaches by organizing your content to make it easy to navigate, ensuring language is clear, and enabling your customer to find what they need quickly.

💡 Does It Look and Feel Like You?  

Whether you created all your content from scratch or got a helping hand from AI, your website has to match your brand. This is your chance to tell your unique back story and share your passion for animals, experience, and even funny anecdotes. Use natural sounding language and relevant images for a more genuine feel. Bonus points for using photos of you and your staff at work, your setup and amenities, as well as snaps of your furry clients (make sure to have permission from pet owners first!).

💡 What Do You Want to Happen Next? 

You got some visitors—congratulations! Don’t let the journey end there. Find ways to keep these potential clients engaged. The simplest way is to link to your social media platforms so they can follow you and read about what you’re up to (let’s face it, you’re unlikely to update your website as often as your social posts!). If you’re looking to crank things up a notch, user-generated content (UGC) can really make the difference. Collect and share positive reviews and feedback, thank you notes, and photos of happy clients to showcase your thriving pet care business, and show why people should pick you to care for their fur babies.

>> If you’re looking for more top tips to drive your pet grooming website and attract new clients, take a look at our guide Boost Your Brand and Build Client Trust: Essential Elements to Build a Website That Wins.