DaySmart Privacy Policy
This Privacy Policy was last updated April 2024.
DaySmart appreciates the trust you place in us, and we are committed to respecting your privacy and the security of your personal information. Our Privacy Policy describes the information we collect and how we use it.
1. Privacy Overview
DaySmart Software, LLC, a Delaware limited liability company, and its affiliated entities, including without limitation: StormSource LLC, an Arizona limited liability company; Appointment-Plus Software (India) Private Limited, a private limited company organized under the laws India; Vetter Software, Inc, a California corporation; Dash Platform, LLC, a Delaware limited liability company; TeamUp Sports, Inc., a Delaware corporation; Team Up Sports Limited, a private limited company organized under the laws of England and Wales; R.C. Systems, Inc., a Michigan corporation; See Jane Run, Inc. (d/b/a Sawyer), a Delaware corporation; and Sweet Spearmint Software, LLC (d/b/a Time to Pet), a Delaware limited liability company (collectively and together with DaySmart Software, LLC, “DaySmart”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy. This Privacy Policy describes DaySmart’s privacy practices for our Customers (defined below) as well as visitors to our websites and end-users of our products and services (“you” or “your”) located at the following domains: https://www.daysmart.com; https://www.goteamup.com; https://www.hisawyer.com; and https://www.timetopet.com; and any other domain(s) maintained by DaySmart (collectively the “Website”) regardless of where you access our Website. This Privacy Policy also applies to and governs your use of any services, products, mobile applications, or other media forms related or connected to the Website (collectively with the Website, the “Services”).
This Privacy Policy applies to information we may collect: (i) through any Services; (ii) in email, text, and other electronic messages between you and any Services; and (iii) through mobile and desktop applications that incorporate the Services. It does not apply to information collected by: (a) us offline or through any other means, including on any other website operated by any third party, or (b) any third party, including through any application or content (including advertising and payment processing) that may link to or be accessible from or on our Services.
Please read this Privacy Policy carefully, in addition to any other privacy notice or fair processing notice we may provide on specific occasions, to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using the Services, you agree to this Privacy Policy. If you are accepting this Privacy Policy on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to this Privacy Policy, in which case the terms “your” or “you” shall refer to such entity. This Privacy Policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.
2. Visitors and Users Outside of the United States
For purposes of the European Union’s General Data Protection Regulation (“GDPR”), we act both as a “Controller” where we have direct control of your Personal Data and as a “Processor” where we may process your Personal Data on behalf of one of our customers (“Customers”) who may in turn provide our Services to you. We act as a Controller for any of your Personal Data that is stored in your own account. However, if you are using the Services either (i) as an employee, contractor or other engagement of a Customer; or (ii) a person engaging with one of our Customers, then your interactions with respect to that Customer (including any associated Personal Data) are controlled by that Customer and we act as a Processor on their behalf.
If you reside in the EU, you may have legal rights with respect to your Personal Data, including those set forth under the GDPR and the Digital Services Act (“DSA”).
If you are a non-U.S. user of the Services, by access or using, in whole or in part, the Services and providing us with Personal Data, you acknowledge and agree that your Personal Data may be processed for the purposes identified in this Privacy Policy. In addition, your Personal Data may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding the processing of Personal Data may be less stringent than the laws in your country. By providing your data, you consent to such transfer.
3. Children’s Online Privacy Protection Act (COPPA)
The Children’s Online Privacy Protection Act (COPPA) protects the online privacy of children under 13. No one under the age of 13 may provide any information to or on the Services; however, legal guardians of children under the age of 13 may use the Services to schedule activities for children under the age of 13 in which case our COPPA Privacy Policy applies to all such Services and information that may be collected in connection with such Services. Otherwise, we do not knowingly collect information from children under 13. If you are under 13, do not use or provide any information on or through the Services, through any of its features, attempt to register or contact us on the Website, use any of the interactive features of the Services, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you believe we might have any information from or about a child under 13 in violation of our COPPA Privacy Policy, please write us at: [email protected].
4. Collection of Information
We collect several types of information from and about Customers, visitors to our Website and users of our Services, including information that can be used to identify an individual (“Personal Data“). We may collect this information: (i) from you, either directly or indirectly, when you provided it to us; and (ii) automatically as you navigate through our Website and Services, which information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
The information we collect may include: (i) information that you provide by filling in forms on or through our Services, including without limitation, information provided at the time of registering to use our Website, subscribing to our Services, or requesting further services; (ii) records and copies of your correspondence (including email addresses), if you contact us; (iii) your responses to questionnaires or surveys that we might ask you to complete for research purposes; (iv) financial information, if any, provided on or through the Services; (v) your search queries through the Services; (vi) information we may ask you for when you report a problem with our Services; and (vii) optional information we may request that you provide, including without limitation, company annual revenues, number of employees, or industry.
You also may provide information: (i) to be published or displayed (hereinafter, “Posted”) on public areas of the Services, including without limitation, bulletin board, blogs, or chatrooms; (ii) to be transmitted to other users of the Services or third parties; or (iii) relating to your customers, or that you authorize your customer to enter such information in the Services, to facilitate use of the Services (collectively, “User Contributions”). You maintain a wide array of options for the types of information to be entered concerning your customer base (i.e. names, email addresses, telephone numbers, account numbers, etc.). DaySmart does not monitor the types of information of your User Contributions. Your User Contributions are posted on our Services, transmitted to others, and stored at your own risk. Additionally, we cannot control the actions of other users or visitors of the Services with whom you may choose to share your User Contributions and such third parties may use your User Contribution to send you unsolicited messages. Please be aware that no security measures are perfect or impenetrable. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. USERS ASSUME ALL RESPONSIBILITY FOR ANY LOSS OF PRIVACY OR OTHER HARM RESULTING FROM THEIR VOLUNTARY DISCLOSURE OF PERSONAL DATA OF THEMSELVES OR THAT OF OTHERS.
You may elect to use our referral program to inform friends or others about our Website or Services. When using the referral program, we may request the third party’s name, email address, phone number, mailing address, or other contact information. DaySmart will automatically send the third party a one-time email or make other contact inviting such third-party to visit our Website. DaySmart does not store this information. By electing to use the referral program you represent that you have obtained the consent of the third party.
Like most service providers and website operators, DaySmart may gather from visitors and users of the Services information of the sort that Web browsers, depending on their settings, may make available through automatic data collection technologies. That information may include your Internet Protocol (IP) address, communication data, traffic data, operating system, and browser type, while navigating and immediately after leaving the Service. Although such information is not Personal Data, it may be possible for DaySmart to determine from an IP address your Internet service provider and the geographic location of your point of connectivity as well as other statistical usage data.
We also may use these technologies to collect information about your online activities over time. The information we collect automatically may include Personal Data. DaySmart analyzes information gathered from visitors and users of the Services to improve our Services and to deliver a better and more personalized service, including by enabling us to: (i) estimate our audience size and usage patterns; (ii) store information about your preferences, allowing us to customize our Services to your individual interest; (iii) speed up your searches; and (iv) recognize you when you return to our Website. DaySmart may release information gathered from the Services in the aggregate, such as by publishing a report on trends in the usage of the Service.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. DaySmart uses cookies to: (1) keep track of services you have used; (2) record registration information regarding your login name and password; (3) record your preferences; (4) keep you logged into the Service; and (5) track the pages that you visit during each use of the Services, both to help us improve users’ experiences and understand how the Services is being used. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services or certain features of the Services may not function properly without aid of such cookies. Unless you have adjusted your browser setting so that it will refuse cookies or opted out of accepting cookies through our cookie consent banner, our system will issue cookies when you direct your browser to our Services. More information about cookies and how they work is available at: www.allaboutcookies.org/.
- Flash Cookies. Certain features of our Services may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
- Web Beacons. Pages of the Services and our e-mails may contain web beacons. A
“web beacon” (as referred to as clear gifs, pixel tags, and single-pixel gifs) is an object that is embedded in a web page or email that is usually invisible to the user and allows website operators to check whether a user has viewed a particular web page or an email. DaySmart may use web beacons in conjunction with the Services and in emails to count users and visitors who have visited particular pages and viewed emails. Web beacons are not used to access Personal Data and will be used to compile aggregated statistics about Services usage. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or modifying your browser setting to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis. - Google Analytics. We use Google Analytics to help us understand how our people use our Service. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
- Mobile Device. If you use a mobile device to access the Services, we may collect device information (such as your mobile device ID, model and manufacturer), operating system, version information and IP address.
- Geo-Location Information. Unless we have received your prior consent, we do not access or track any location-based information from your mobile device at any time while using our Service, except that it may be possible for DaySmart to determine from an IP address the geographic location of your point of connectivity, in which case we may gather and use such general location data.
- No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not collect any “Special Categories” of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Third-Party Hosted Pages and Cookies
Some content or applications, including our payment processing, on the Services are served by third parties. These third parties may use cookies to collect information about you when you use our Service. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data. We do not control these third parties’ tracking technologies or how they may be used. We do not interact with such third parties’ cookies nor do they interact with our cookies. If you have any questions about targeted content, you should contact the responsible provider directly.
Do Not Track Notice
We do not track our users over time and across third party websites to provide targeted advertising and therefore we do not respond to Do Not Track (DNT) signals. However, some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, please set the DNT signal on your browser so that third parties know you do not want to be tracked. Click the following links for information on how to set the DNT signal on Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge.
5. Use of Information Collected
We use information that we collect about you or that you provide to us, including any Personal Data, to: (i) present our Services and their contents to you and to other users; (ii) provide you with information, products, or services; (iii) fulfill any other purpose for which you provide it; (iv) provide you with notices about your account and the Services; (v) carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; (vi) notify you about changes to our Services, or any other products or service we offer or provide through it; (vii) allow you to participate in interactive features of the Services; (viii) use in any other way we may describe when you provide the information; and (ix) use for any other purpose with your consent.
We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data adjust your user preferences in your account profile. For more information, see Choices About How We Use and Disclose Your Information.
If we need to use your Personal Data for any other purpose then as set forth in this Privacy Policy, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
6. Disclosure of Information Collected
We may disclose aggregated information about our visitors and users, and information that does not identify any individual, without restriction.
We may disclose Personal Data that we collect or you provide as described in this Privacy Policy: (i) to our subsidiaries and affiliates; (ii) to contractors, service providers, and other third parties we use to support our business, such as payment processing services, and who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes for which we disclose it to them; (iii) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale or other transfer of controlling equity interest, or other sale or transfer of some or all of DaySmart’s assets, including any pre-transactional negotiations related thereto, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by DaySmart about our Services’ users is among the assets transferred; (iv) to fulfill the purpose for which you provide it; (v) for any other purpose disclosed by us when you provide the information; (vi) with your consent; (vii) to comply with any court order, law, or legal process, including to respond to any government or regulatory request; (viii) to enforce or apply our Website Terms of Use and other agreements, including for billing and collection purposes; and (ix) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of DaySmart, our users, or others, including without limitation, exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
DaySmart does not share, sell, rent, or trade any Personal Data with third parties for their promotional purposes.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
7. Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.
Residents of certain states, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.
8. Accessing and Correcting Information
You can review and change your Personal Data by logging into the Services and visiting your account profile page. We have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below in Section 12. You may also send us correspondence at: [email protected] to request access to, correct, or delete any Personal Data that you have provided to us.
We may be unable to delete your Personal Data except by also deleting your account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you delete your User Contributions from the Service, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other visitors or users of the Service. Proper access and use of information provided on the Website, including User Contributions, is governed by our Website Terms of Use.
Residents of certain states, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.
GDPR Access, Accuracy and Deletion Rights
DaySmart acknowledges the rights of certain individuals located in European Economic Area Countries (“EEAS”) to access their Personal Data and other Personal Data to review, change, edit, and/or delete it. Where DaySmart is acting as a “Controller” of Personal Data, we will provide you access to your Personal Data as required by GDPR and in accordance with applicable law. If we act as “Processor” with respect to your Personal Data, we will communicate your request to the appropriate data controller.
9. Your State Privacy Rights
State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.
For California Consumers
- California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please use write us at [email protected].
- Residents of California also have the following rights under the California Consumer Privacy Act of 2018 (“CCPA”) the California Privacy Rights Act of 2020 (the “CPRA”):
- To know the categories of personal information we collected about you, including the source and/or method of collection.
- To know that:
- Your personal information has not been sold or disclosed; or
- If your personal information has been sold or disclosed, that such sale or disclosure of personal information occurred, the categories of personal information that were sold or disclosed, and if such sale or disclosure was to third parties (and if so, the names of the third parties the information was sold or disclosed to).
- To opt-out of the sale or disclosure of your personal information. Even though we do not sell your personal information, like most companies, we partner with third parties, such as Google, to manage our marketing of DaySmart on other platforms, where such advertising is based on your past visits to our Website. These third party partners may use technologies, such as cookies, to gather information about your activities on the Website to deliver such advertising to you when you visit their platforms. For instance, if you visit www.daysmart.com, a cookie may be attached to your browser in the form of a Google pixel that allows DaySmart to deliver advertising to you on Google-based platforms. (Please click here for more information about the opt-out and opt-in rights related to the sale or disclosure of personal information).
- To access your personal information, including to the right download and transfer your personal information (Please click here for more information on California Privacy Law personal information access and portability rights).
- To request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies (Please click here for more information on California Privacy Law personal information right to delete and deletion requests).
- We will not discriminate against you for exercising any of your CPRA rights. Unless permitted by the CCPA AND CPRA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
- To equal service and equal price for goods or services even if you exercise your rights under the CCPA and CPRA.
While California residents have the right to opt-out of the sale of their personal information under CPRA, we do not sell personal information to any third parties, and therefore, we have not included a “Do Not Sell My Personal Information” link on our Site. If our practices change, we will update this Privacy Policy and take any other necessary action to comply with applicable law.
If you are a California resident and you want to exercise any of your rights as set forth above, please use our Form to Request to Access Personal Information, Form to Request Deletion of Personal Information, Form to Opt-out of Disclosure of Personal Information, or write us at: [email protected]. For all requests, it is helpful to put the statement “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response. For more information click here to learn about the CCPA and CPRA.
Other States’ Privacy Notice
Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to: Confirm whether we process their personal information; Access and delete certain personal information; Data portability; Opt-out of personal data processing for targeted advertising and sales.
Colorado, Connecticut, and Virginia also provide their state residents with rights: to Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose; and to Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise any of these rights please write us at: [email protected].
Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may write us at: [email protected]. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
Privacy Appeal Rights
If your state requires a right to appeal any DaySmart initial decision regarding your personal information and privacy rights, you may appeal our initial decision by sending notice to us in writing to DaySmart Software, LLC, 7000 E. Shea Blvd. Ste E-140 Scottsdale, AZ 85254. Your notice should be clearly labeled, “NOTICE OF PRIVACY APPEAL” and should fully describe your concerns and disagreement with our decision and include a clear description of the relief or corrective action you request. Please include any documentation you believe is relevant to your appeal. We will acknowledge your appeal within ten (10) days of receipt, will initiate an investigation, and may request additional information from you as part of our investigation. We will review your appeal to determine whether our initial decision was fair and consistent with our Privacy Policy and applicable privacy law. The appeal will focus on the specific decision or action being appealed and shall not implicate broader issues regarding DaySmart’s policies or business practices. Within sixty (60) days we will provide you with a notice of our decision on your appeal. If you disagree with our final decision on appeal you may file for arbitration pursuant to our dispute resolution process or seek redress from regulators with jurisdiction over the matter.
10. Data Security and Retention
DaySmart uses commercially reasonable security measures to protect your information from unauthorized access, maintain data accuracy, and help ensure the appropriate use of information. When the Services are accessed using the Internet, DaySmart utilizes Transport Layer Security (TLS) technology to protect the information using both server authentication and data encryption.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password and/or username for access to certain parts of our Service, you are responsible for keeping such information confidential. We ask you not to share your password or username with anyone. We ask you to select unique and secure passwords when setting up profiles in our Service.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your information, we cannot guarantee the security of your information transmitted to our Service. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Service. DaySmart may use online hosting services (such as, for example, Amazon Web Services) in connection with providing the Services (including without limitation, for the purposes of processing and storing Personal Data).
We will only retain your Personal Data for as long as necessary to fulfill the purposes we collected it for, including the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
11. Telephone Monitoring
As part of DaySmart customer service assurance practice, telephone conversations over phones may be monitored or recorded as a part of normal business operations. Monitored or recorded calls will be used for quality assurance and training purposes.
12. Changes to this Privacy Policy
We reserve the right to amend this privacy policy at our discretion and at any time. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website home page. If we make material changes to how we treat Personal Data, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.
13. Contacting Us
Questions regarding this Privacy Policy should be directed to DaySmart Privacy by mailing to: DaySmart Software, LLC, Attn: Privacy/Legal Department, 7000 E. Shea Blvd. Ste E-140 Scottsdale, AZ 85254 or by writing us at: [email protected].
14. Dispute Resolution
United States Dispute Resolution
MANDATORY BINDING ARBITRATION; Governing Law and Jurisdiction
This Privacy Policy shall be governed by the laws of the State of Arizona. The parties shall resolve any dispute, controversy, or claim arising out of or relating to this Privacy Policy, our Website Terms of Use, your use of the Website and/or the Services (each a “Dispute”), including Disputes arising from or concerning the interpretation, violation, invalidity, non-performance, or termination of our Website Terms of Use or any of our Policies, to final and binding arbitration conducted by JAMS in Scottsdale, Arizona, which shall be the sole and exclusive mechanism for resolving any Dispute that may arise. You hereby waive any and all objections to the exercise of jurisdiction over you by JAMS at such location and agree that the parties’ choice of arbitration as a dispute resolution mechanism under this Agreement is intended to be mandatory and not permissive thereby precluding the possibility of litigation in any other forum, provided that we retain the right to bring any pre-arbitration suit, action, or proceeding against you for breach of our Policies in order to seek pre-arbitration injunctive relief or security in any competent jurisdiction. Any arbitration award may be enforced in any court of competent jurisdiction.
International Dispute Resolution
If you believe that DaySmart is not processing your Personal Data in accordance with the requirements set out herein or applicable EEA data protection laws, you can at any time lodge a complaint with the data protection authority of the EEA country in which you live. We would, however, appreciate the chance to deal with your concerns before you approach the data protection authority so please contact us in the first instance.
DaySmart commits to cooperate with EU data protection authorities (DPAs) and comply with the advice given by such authorities with regard to human resources data transferred from the EU in the context of the employment relationship.
In the event of any controversy or claim arising out of or relating to this Privacy Policy, or a breach thereof, DaySmart shall consult and negotiate with you and, recognizing our mutual interests, attempt to reach a satisfactory solution. If we do not reach settlement within a period of 60 days, then, upon notice by any party to the other(s), any unresolved controversy or claim shall be settled by arbitration administered by the International Centre for Dispute Resolution in accordance with the provisions of its International Arbitration Rules and governed by the law of the State of Arizona. The number of arbitrators shall be one. The location of arbitration shall exclusively be in Maricopa County, Arizona, USA. The language of the arbitration shall be English.