The Benefits of Sports Facility Management Solutions in 2022
The facility management software space was worth $37.81 billion in 2019, says Verified Market Research.
That number could climb to $87.13 billion by 2027. From 2020 to 2027, the projected compound annual growth rate works out to about 11%.
If you’re in the sports facility management field, you’ll want software designed for that niche. Generic solutions won’t have the flexibility and scalability you need.
Challenges in the facility management space are many. They include the need to improve space usage, manage meeting rooms, and enhance the customer and employee experiences.
Do you want to learn how to manage your sports facility better by using the right sports facility management software?
Keep on reading to find out about the benefits that such software offers sports facility owners. You’ll see that you need these benefits in 2022 and beyond.
Space Efficiency
Maximizing the usage and profitability of your facility means using facility management software. You’ll want to ensure that available spaces within the facility are booked solid throughout the day.
The right sports facility management solutions will make it easier to book spaces for tournaments, lessons, and other events.
Every space that goes unused translates into missed revenue-making opportunities. So, you’ll want to have a clear picture of every square inch of useable space in your facility.
Another benefit of space efficiency is that you can avoid double-booking. You’ll want to avoid scenarios where multiple customers book the same space for the same day and time slot.
If your venue uses a manual booking process, issues like over-booking can occur. This is one reason to use sports facility management software.
Customer experience can have a considerable impact on your bottom line. Even if consumers are fans of a business or product, 17% of them will call it quits after just a single negative experience.
While 17% won’t give you a second shot if you disappoint them, 59% of them may patronize another business after several negative experiences. Sports facility management software can help you steer clear of problems.
Greater Worker Efficiency
Another benefit of sports business management software is greater staff efficiency. When the right technology is implemented in the right way, workers stand to benefit. They’ll get more done efficiently, and morale will go up.
Your staff members are your greatest resources. They’re on the front lines when it comes to interacting with customers. Have you given your workers the tools they need to assist customers?
As you saw in the previous section, nearly one in five customers will stop patronizing a company after a single negative experience. So, equipping workers will the tools they need to serve customers is money well spent.
One issue that can make things harder for your workers is a network of systems that don’t work well together. Using facility management software not developed specifically for sports venues isn’t the best option either.
Workers who have the tools they need to achieve objectives will be more satisfied than workers who lack the solutions they need.
Higher Productivity
Did you know that satisfied workers are 13% more productive than dissatisfied workers are? When you understand this, you’ll be able to appreciate the importance of setting up your staff for success.
Your customers want what they want sooner rather than later. Having to wait too long can lead to an unpleasant buying experience. And this might reduce the odds of their ever patronizing your business again.
But using the best sports facility management software available will be a game-changer. Your staff will have easy access to the tools they need. This will ensure they are better equipped to provide a high level of customer service.
The right sports facility management application will allow your workers to transition walk-in patrons into paying clients. Workers will be able to check availability, explain booking options, and accept payment.
If you’re currently doing everything manually or are using the wrong solutions, you owe it to yourself to explore your options for sports facility management software.
Greater Flexibility
Software designed for sports facilities management will also offer a high level of flexibility.
If you’re currently using generic facility management software, then you’re missing out. There’s no doubt that you won’t have the features and flexibility needed by sports facilities.
Employees and customers will benefit if you have the right software. By cutting back on manual administrative processes, your staff will be more efficient. This will have a positive impact on clients.
For instance, the software will offer your customers flexible billing and pricing options. Whether it involves one-time bookings, ongoing bookings, or other things, your customers will easily be able to book and pay.
It will also be intuitive, which is important since consumers might terminate a transaction if the process is too laborious.
Be careful when selecting software for sports facility management. The last thing you want is to buy something that offers none of the flexibility you want.
Ensure you get a solution that allows you to break down various products into different categories like camps, rentals, and concessions. This will simplify things for your customers and ensure they can find, book, and pay easily.
Ramp Up Communication
Your company’s communications efforts will also improve if you roll out the right sports facility management software. This is something you shouldn’t underestimate. How you communicate will either appeal to or turn off clients.
You also need to consider the importance of understanding how your customers are and what they’re looking for in a sports venue. Understanding your demographic will allow you to communicate effectively.
When leveraging the capabilities of the right tool, you’ll be able to use custom search and email tools to spearhead a communication strategy.
Specifically, you’ll be able to create telemarketing lists, recommend other products to customers, and strategically target specific customers enrolled in different classes or leagues.
You’ll be able to track the sort of information that will help you gain a better understanding of your customers. You may even discover new niches to concentrate on.
Once you understand your customer, you’ll know how best to communicate your unique value proposition.
Streamline Program Registration
You’ll be able to streamline program registration with the right sports facility management software. Depending on the application, you’ll see registration options under headings like Camps, Drop-Ins, Classes, and Leagues.
Each program heading category will make registration a whole lot easier not only for customers but also for your staff.
While some of your customers will prefer to register by phone or in person, others will be more comfortable doing so online. So, you’ll want to ensure that your sports facility management solution makes it easy for them to do so.
Find an application with a suitable user interface. One solution isn’t necessarily as good as another. So, you’ll help your cause by doing some research to find a solution that your customers will be able to use effectively.
Scheduling Made Easy
When considering sports facility management benefits, you’ll want to pay attention to scheduling.
Whether your sports facility is big, small, or somewhere in between, you must find software that offers scheduling flexibility options.
The right solution will allow for drag-and-drop functionality so that scheduling is easier for your staff. It will be intuitive for simple scheduling with no headaches.
If scheduling the season for a league, you’ll be able to do so with the push of a button. If mid-season changes are needed, you can do so. There will be enough flexibility to make as many changes or tweaks as necessary.
Field reservations show up within the calendar, and your staff will find a place to key in all the details information needed to rent or book the field. It will make things easy for your staff and your customers — a win-win situation.
Fast and Safe Payment Transactions
A guide to sports facility management software will focus on topics like safe and easy transactions.
Sports facility management software will make it easy for your customers to pay you. They’ll be able to go online to make payments and will be able to set up ongoing payments for predetermined dates.
Customers will be able to pay online and get their invoices upon completing transactions. The process will be easy so that customers can make payments with minimum fuss.
Ongoing Support
When you get sports facility management software, you’ll want ongoing support.
Whether you need help with getting workers up to speed with specialized training, addressing any issues, or doing anything else, you’ll want to know that the vendor will be there to help as required.
Also, make sure that you don’t get a general facility management software solution. You’ll want to buy from a company that has relevant experience creating sports facility management software.
That way, you’ll be dealing with a vendor with extensive market expertise that you’ll be able to tap into. If you have an issue, you’ll get the help you need.
Accessible 24/7
Failing to provide 24/7 availability to customers can wind up costing your company. Your customers can’t always find time to patronize businesses during the traditional 9-to-5 workday. So, 24/7 availability online will help.
Whether your customers are at home, at work, or elsewhere, they’ll be able to make bookings from their phone, tablet, or computer.
Understand User Demand Trends
Depending on the time of year, you’ll see shifts in demands. It’s important to understand space utilization trends from season to season. Having to track such information manually can be headache-inducing.
But the right sports facility management software will make it easy to keep tabs on usage rates. At times when things might be slower, you’ll be able to tweak communication and marketing to bring in more customers.
The detailed reporting you’ll access will give you important insights that help you to refocus as needed to bring in more traffic. It’ll make more sense, for instance, to ramp up marketing for specific programs during different seasons.
One solution isn’t necessarily the same as another. So, choosing the right one is important. When you find the right software for your company, you’ll have a solution that will make it easier for customers to do business with you.
Professional Image
Professionalism goes a long way no matter what line of business you’re in. And you never get a second chance to make a good first impression. Getting a sports venue management system in place will demonstrate professionalism.
Your customers will easily be able to find out about your sports venue, check on available spaces, register for different programs, and make payments.
Making it easy for customers to get what they want is the best way to ensure that they continue patronizing your business over the long haul.
Presenting a professional image is a must if you want to build a sustainable business. Using the right sports facility management application can help. Do your research to find out what’s out there before choosing one.
Sports Facility Management Made Easy
If you own and operate a sports facility, you need the right sports facility management software. A generic off-the-shelf option won’t offer you the necessary flexibility, customization, and features.
Our Dash software is a sports facility management application that offers all of the above benefits and much more.
But you don’t have to take our word for it. Check out our demo to see for yourself. You’ll come to see how our software can help at your sports facility.
If you have any questions or need more information, get in touch. We’ll be honored to assist you.
