Join us as we recap Q1 and see how DaySmart Salon is helping you achieve your business goals as we move into spring.
Q1 is drawing to an end, and it’s been a busy one! At DaySmart Salon, we strive to improve our software to help elevate your business and achieve the success you deserve. In addition, we regularly speak to salon owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income.
Let’s take a look back at what resources are available for you to date.
January Highlights: Leveraging the 2025 Trends
A new year brings exciting new trends, and we really started out with a bang! Among the insightful responses you gave us in our salon customer survey, you told us 67% of you experienced business growth of 30% or more last year and that 90% anticipate continued growth this year. Go salon professionals!
By combing through the data, we were also able to identify the top 4 salon business trends to watch in 2025, namely:
✨ 1. Empowering staff with continued education and training
✨ 2. Using positive online reviews to strengthen the brand
✨ 3. Online visibility for maximum scheduling and flexibility
✨ 4. Introducing surcharging to cover card processing fees
This information was far too good to keep to ourselves and, since we really want your salon to succeed, we packaged it into a handy Trends 2025 Report and added tips and ideas for you to leverage these trends and give your salon a glow-up over the next 12 months.
February Highlights: Growing Your Business with Valentine Marketing
Love it or hate it, flowers, chocolate, and those little heart emojis seem to be everywhere throughout February 🫶 Nevertheless, Valentine’s Day is definitely a trend worth jumping on in the salon industry. We showed you how to use it to your advantage in our blog post 9 Valentine’s Day Marketing Ideas to Drive Sales at Your Salon.
We also held our first live webinar of the year, where we expanded on the 2025 Salon Business Trends and explored how DaySmart Salon can help you jump on the bandwagon and be successful, as well as answering your questions. Missed it? Relax! Catch the on-demand recording instead 🍿
Lastly, we created a blog post on Finding the Right Salon Management Software For Your Needs and a more in-depth buyer’s guide for new salon owners or professionals struggling to manage their day-to-day with their current software (or—gasp!—for those still using pen and paper). This guide tackles common concerns salon professionals tend to have and includes a list of top features to look out for, key questions to ask software providers before a move, as well as expert advice and recommendations.
At DaySmart Salon, we regularly speak to salon owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income.
March Highlights: Exploring the Power of Client Reviews
🗣️ Word of mouth is where it’s at, which is why we really homed in on this topic throughout the whole month. You can spend a ton of money on paid advertising, invest time and effort on a beautiful marketing campaign, or immerse yourself in social media but the truth is that your existing clients are the key to growing your business and attracting new clientele.
Did you know the purchase likelihood of a product with 5 reviews is 270% greater than a product with no reviews?
We’ve got the numbers to prove it! For example, did you know…?
💡 91% of millennials trust reviews as much as friends and family – Qualtrics
💡 89% of clients won’t take action until they read a company’s reviews – Qualtrics
💡The purchase likelihood of a product with 5 reviews is 270% greater than a product with no reviews 😱 – Medill Spiegel Research Center
There’s no doubt that it pays to show a little TLC to your salon reviews. Learn how to maximize client feedback to grow your business and your brand in our free e-book. In a rush? Take a look at our blog Why Client Reviews Can Help Make or Break Your Salon Business or watch our bitesize on-demand webinar, hosted by Beauty Marketing Director Andrea Miller, to understand the importance of good reputation management.
What to Expect from DaySmart Salon in Q2
We’re already working hard on material and interesting topics that will make your salon business stand out. From e-books to blog posts to webinars, stay tuned for more content designed to help boost your business—and your wallet!
✨🖥️ Create a website that wows this spring with DaySmart Salon’s Simple Website Builder.