Whether you’re a fan or not, in February, everyone is talking about Valentine’s Day. It’s really worth jumping on this trending topic to reap the benefits at your salon. Read on for 9 marketing ideas you can implement to drive sales and shine the spotlight on your business.
It’s no secret that when you look good, you feel good. With Valentine’s Day just around the corner, people are spending more time on their aesthetic—and that’s great news for your salon!
What’s more, couples like to treat each other. Even more so on romantic occasions, which is why it can’t hurt your business (or your wallet) to create some conveniently timed salon promotions throughout the month of February.
9 Valentine’s Day Marketing Ideas to Attract Customers to Your Salon
Using special times of year, like Valentine’s Day, should be a huge part of all small business owners’ marketing strategy. Uh-oh, do the words ‘marketing strategy’ sound like lots of additional work and make you feel stressed? Relax—we’re here to give you 9 simple salon marketing ideas for Valentine’s Day that will have customers lining up!
1. Team Up with Local Businesses
Now is a great time to do some networking in your local area. Ask local restaurants, cafés, leisure centers, and even the library if you can leave some Valentine promo flyers or business cards lying around. In return, you could display some of their cards next to your cash register, so customers see them when they go to pay. You can make some great new contacts and gain some free visibility within the local community.
Package deals are always appealing, so why not take it a step further by offering a collaboration? If you partner up with other local businesses, you can put something cool and unique together. Approach local restaurants, florists, and other businesses to see if you can negotiate a deal that will suit both of your customers. It’s a win-win situation! Customers will love killing two birds with one stone and getting a great deal in the process.
2. Sell Luxury Pamper Sessions
We know package deals make great gifts, so why not create the perfect Valentine’s pamper package? Give it a cute name and encourage customers to select one of your salon’s more decadent treatments, like deep conditioning hair masks and infused hair oils, by including sweet treats, from heart-shaped chocolates to a glass of bubbly. You’ll really elevate their experience and have them feeling extra hyped for their Valentine’s date.
3. Switch Valentine’s for Galentine’s
While February 14 is great for couples, it can be a bit less exciting for singles. Besides, not all couples celebrate Valentine’s Day. Open your salon to as many clients as possible by thinking outside the box to create something a bit more inclusive. How about a Galentine’s Day offer, where women who bring a girlfriend for a cut or blowout enjoy a 10% discount? Have fun with your offer and be creative to draw in like-minded customers.
4. Create Beautiful Hair Care Gift Baskets
Between life and work, not everyone has the time to make it to the salon as often as they’d like. An easy way around this is to create beautiful gift baskets with your top selling products. Use beautiful ribbons and display them in the window to attract passers-by. Make sure to include men’s grooming sets too to cater for all clients. This way people can buy your beautifully arranged baskets as a gift or use them as part of their self-care time at home.
5. Be Strategic with Point of Sale Displays
Once you’ve come up with the right Valentine’s Day marketing ideas for your salon, it’s time to start advertising them. Decorate your salon with eye-catching point of sale displays, posters, and flyers. As customers come in and out, their eyes will be drawn to them. Placing some outside will attract people passing by, too.
6. Run Fun Social Media Campaigns
Already know which Valentine’s Day marketing ideas you’re going to use? No matter how great they are, they won’t help your business unless people know about them!
Social media can really help put your salon and your promotions out there. Get people involved by encouraging them to like, share, and comment on your posts. Choose interesting and relatable subjects, such as first date fails. You could generate buzz by turning it into a competition where one lucky person wins a free treatment or gift voucher. Content like this is bound to get people engaged and increase your number of followers.
7. Get Smart with Reward Points
Do you run a reward card scheme at your salon? If so, February is a great time to capitalize on it. Offer customers double points if they book during your Valentine’s promotional period.
8. Show Your Customers Some Extra Love
Valentine’s Day marketing ideas don’t have to be flashy and definitely should not leave you out of pocket. Even small gestures can make customers feel valued and keen to come back again. Giving little gifts to customers who come in on Valentine’s Day, such as single roses or chocolates, shows you care and can really brighten up their day.
9. Manage Your Appointments with Salon Software
Once you’ve implemented your favorite Valentine’s Day marketing ideas, you’ll start to see bookings filling up. Keep on top of them with DaySmart Salon software. It schedules and color codes your appointments so you know what’s coming up at a glance, and sends reminders to your clients about upcoming bookings, reducing the number of no-shows and cancellations, and freeing you up to focus on your customers.
Try our 14-day free trial to see what DaySmart Salon can do for you!
For more hot topics and salon business opportunities, check out our free guide to Understanding Current Trends to Future-Proof Your Business.
