Hair Salon Software and Social Guide
Being a successful hairdresser exceeds mastering cut, color, and styling techniques. Supplementing those essential skills with a great hair salon software and social media expertise will enhance your day-to-day business. Thanks to the resulting efficiency boost, today’s popular tech tools let you focus on administrative tasks less and on personalizing rewarding customer experiences more.
Salon Application Advantages
A great hair salon software that concentrates on the beauty industry specifically is a fundamental asset for every hairdresser. A paperless solution that eliminates confusion and clutter provides many welcome stylist advantages including:
Appointment book: Access and update the handy color-coded Daysmart Salon appointment book via your favorite desktop or mobile device. At a glance, you can check your hair salon software to see who’s due to arrive without constantly running to the front desk. Offer to schedule your client’s next appointment before they leave your chair. Or encourage them to secure their own time slots online if they prefer. Demonstrating how guests can book sessions from anywhere at any free moment, even after hours, will create a special bond that motivates returns.
Facebook scheduling: Daysmart Salon has gone beyond internet booking to add another similar convenience. When your customers post their latest looks on Facebook and tag them to your brand, impressed and envious friends and relatives can secure their own appointments with you. Facebook integration is a tech-inspired way to increase hair salon sales. An “Online Booking” option will appear alongside the standard timeline and about categories, so new clients can click through to your website’s reservation page quickly.
Client management: Collecting customer data on your smartphone or tablet saves details for future sessions. Instead of having customers fill out forms by hand in the reception area, they can feel more at ease sharing information directly to you. Daysmart Salon allows you to add formula notes to client profiles so you can duplicate perfect color services every visit. With quick access to guest information, you can check all visitors’ preferences and dislikes ahead of time to improve their salon experiences.
Photo organization: Photograph new hairstyles and save them in Daysmart Salon client libraries to create pictorial records of how their looks progress over time. Use that evolving collection as a consultation tool and helpful reminder. Pull up previous images on tablets, not smaller mobile phones. Combine your best shots in a portfolio to promote yourself and inspire guests to try fresh colors, cuts, and styles.
Text and email appointment confirmations: Frustrating no-shows disrupt your workflow and hurt your bottom line. Filling last-minute openings to offset sudden financial losses is tough. Most no-shows simply just forgot they had an appointment on that specific day or thought that they’d booked other days and/or times. Reduce no-shows and keep your clients happy by sending automatic appointment reminders through texts or emails.
Online reviews: Positive reviews encourage Google to position you better in its search rankings. According to Google, half of consumers conducting local queries on their mobile phones visit trendy places they found online just 24 hours later. So, request reviews from your satisfied clients. Demandforce, a Daysmart Salon add-on, will help you enhance your internet presence and reputation. Optimized search engine publicity, targeted community ads, social media integration, automatic email surveys, and user comments will draw in more new customers.
Social Media Benefits
In today’s competitive beauty businesses, engaging and connecting with a growing loyal client base via various social media channels is vital. Forbes reported a few years ago that 78 percent of small operations get one-fourth or more of their new patrons from social networking. Key branding and interaction benefits include:
Content: To maximize your social media outreach, display relevant content that will attract target followers. Maintain uniform image quality to reflect your masterpieces’ uniqueness so visitors can recognize your trademark appeal without seeing your name. Selfies are fun ways to plug your artistic services. You and your guests can reveal their latest looks with your brand’s tags as modern promo tools. Offer free gloss applications to patrons posting selfies that tag you as their stylist. Engage with clients and other community businesses often to foster sharing. Establish consistent daily times so fans will know when to check for your newest inspirations.
Viewer feelings: Because sites like Pinterest and Instagram are visual formats, posting snapshots that stir viewers’ feelings is key. Trends generate excitement. Incredible hairstyles evoke awe. Precious pictures of cute babies’ first haircuts elicit heartfelt “Awwww” reactions. These examples encourage discussions, sharing, and appointments. But ask permission to feature patrons’ photos, especially of children and unflattering “before” shots even though “after” images are stunning. Make visiting easy by listing basic details including your address with your business days and hours in the bio section.
Hashtags: Words and phrases following # symbols add punchlines to clever social posts and optimize their reach. Google processes hashtags as search terms, driving more web visitors to your social pages and extra guests into your booth. Join trending chats with designations like #WeddingHair to be relevant while promoting your brand. Use regional tags to publicize your location. Consumers looking online for hairdressers by hashtags can click through to view your images and get your address from geotags. Use specific identifiers such as #RenoHairstylist and #AmyHartRenoHairColorist, not generic versions like #hair, so local shoppers will find you.
Stylist persona: Your fans, friends, and followers will become familiar and more comfortable with the individual behind your brand if you humanize your persona and create emotional connections. Instead of just posting photos of your clients’ cuts, colors, and styles, display images of yourself. Reveal personal details to seem relatable. Pair 10 interesting facts with a flattering portrait.
Shared Results
Daysmart Salon, your strategic technology partner, tweaks our award-winning software according to user requests. So we invite you to share your valuable insights below or on our Facebook page. Together, our expanding community of innovative beauty professionals can help fellow members meet their goals to grow their improved brands.
Sign up for Daysmart Salon Software today absolutely free and improve your customer’s experience!
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