When done right, your website acts as a 24/7 marketing tool that can shine the spotlight on your skills and services to attract new clients, build trust, and boost your reputation. Read on for top tips to maximize your online potential and grow your salon.
A strong website can help put your salon on the map, lets you show off your services, and expands your reach to new clients outside your local area. With Forbes reporting that at least 71% of businesses have a company website, it’s really becoming a must to get noticed, stay relevant, and tackle the competition.
Where Some Salons Fall Short
Technological advances like integrations and AI mean you no longer need to be a tech genius or invest a lot of time and money to get your website up and running. Unfortunately, some salon owners are so excited to get online that they don’t put as much thought into it as they probably should. As a result, they find their website is doing their business more harm than good.
At DaySmart, we believe that if a job’s worth doing, it’s worth doing well. Our free guide on Building a Website That Wins is packed with simple tricks to keep you on the road to success. Click here to download it or continue reading for a quick overview.
The Key to a Website That Wows
You want your website to drive clients to your salon, not drive them away! To avoid any upset, ask yourself these questions to maximize your chances of success before launching or updating your website.
💡 Is Your Website User-Friendly?
Have you ever scrolled all the way to the bottom of a website before you found what you were looking for? Or looked through multiple drop-down menus with unclear options that you didn’t understand? How about filling in an online form with ten clicks that could easily have been one or two? We’ve all been there! Draw on your own experience to prevent frustrating busy or easily distracted customers. Remove headaches by organizing your content to make it easy to navigate, using clear language, and making it easy for clients to find what they need quickly.
💡 Does It Look and Feel Like You?
Some people love to talk about themselves and be photographed, while others might need a little coaxing. Whether you created all your web content from scratch or got a helping hand from AI, it’s important that your website matches your brand. This is your chance to tell your unique back story and share your passion for customer care, the industry, and your experience. Make sure to use natural sounding language and relevant images for a more genuine feel that will help you connect with your clients. Bonus points for using photos of you and your staff at work, your setup and amenities, as well as snaps of satisfied clients (make sure to ask for permission first!).
💡 What Happens Next?
You want to drive clients to your website but don’t let the journey end there. Find ways to keep web visitors engaged. Add links to your social media platforms so they can follow you and see what’s going on at your salon (you’re bound to update your social posts more often than your website!). Lean into the human connection by making good use of user-generated content (UGC). Collect and share positive reviews and feedback, thank you notes, and photos of happy clients to show off your salon experience and services, so people can see firsthand why they should pick you over the competition.
Looking for more top tips to drive your salon website and win over new clients? Check out our guide >> Boost Your Brand and Build Client Trust: Essential Elements to Build a Website That Wins.
