The turn of a new season always brings new inspiration. From icy blonde bobs peeking through in spring, to deep tortoiseshell baby lights in autumn, smart salon owners know how to make seasonality work for their business.
Since summer is synonymous with special events and holiday celebrations, it’s an ideal period for seasonal specials. The key is to offer unique offers reflecting warm weather, leisure pursuits, and your client’s timely festivities.
Class of 2016
Make your client’s graduation ceremony and party especially memorable by designing a specialized Class of 2016 Graduate package. Options could range from cut/style and mani/ pedi duos to service gift cards and product collections. Introducing your shop to new young people through freebies can encourage grateful recipients to become recurring clients, especially when you incentivize with gift cards. When constructing your packages, make sure there are a few price options, allowing for some flexibility.
Summer Beauty Fixes
Often we seek out beauty “fixes” midseason when we see an impact from long afternoons in harsh sunshine. Solving seasonal skin and hair problems will be necessary around late July into August. Offer special seasonal hair masks and deep conditioning treatments that are known to reverse the effects of sun exposure. Being aware of these seasonal needs and trends puts you in control of your business’ profitability. If you are experimenting with strictly summer beauty sessions, be sure to track your progress and unlock key insights with our powerful business reports, to see if drumming up interest in seasonal services is effective.
Father’s Day Pampering
The male grooming industry is having a moment. This new group of clientele doesn’t want to guess if your salon offers men’s services. If anything, they expect it. Dad’s day in June is the perfect opportunity to grab a onetime client looking for a bit of pampering and make it a recurring visit, especially if you’re trimming eyebrows and cleaning up necks.
Keep the Sunshine Going
Marketing campaigns will alert shoppers searching for a gift and personal pampering ideas to your possibilities. Post themes with details on your website and social media pages like Twitter and Facebook, making your marketing experience an actual experience!
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