Client reviews can be a real goldmine for your business. No matter how many fancy marketing tricks or social media hacks you try, word of mouth is still the most powerful way to drive customers through your door. Read on for tips to maximize client feedback to grow your salon and your income.
Think about the last time you made a purchase. An important purchase. Was it a straightforward process or were you a bit hesitant? Did you search the brand on Google before committing or ask friends and family for advice? Chances are you did. It’s human nature. We all want to be sure we’re not throwing our hard-earned cash down the drain, so we do a little research and ask other people for their opinion.
Client Reviews in Numbers
Your clients do this too before they set foot into your salon. Hair is an important part of a person’s identity and having a bad hair day can really affect people’s confidence, so they want to be sure about you and your services before placing their luscious locks in your hand. Sound a bit dramatic? The numbers speak for themselves.
For a start:
🔎 91% of millennials say they trust online reviews as much as friends and family
🔎 89% of clients won’t take any action before checking out a company’s reviews
🔎 70% of clients take it a step further, reading reviews four times before trusting a business
🔎 52% of consumers won’t choose a business if its overall rating is under 4 stars
🔎 15% of clients say they don’t trust business with no reviews
And it shouldn’t really come as a surprise. After all, public reviews provide social proof, increase your credibility, and help clients make the decision to trust in your business, or not. You’ll also boost your search engine optimization (SEO), helping new clients to find you more easily online. That’s why it’s important to make sure you build up a collection of genuine reviews to showcase your salon and capabilities.
It’s important to make sure you build up a collection of genuine reviews to showcase your salon and capabilities.
Collecting and Publishing Client Reviews
We get it. You’re busy running your salon, attending to clients, managing staff, logistics, overhead… where do you even begin to find the time to ask clients for reviews? Enter DaySmart’s Reputation Management tool. It really does all the work for you, saving you time and effort by automatically sending clients emails with direct links to your review page, and allowing you to address their feedback promptly. What’s more, with Forbes Advisor revealing that 77% of clients are willing to leave a review when asked, you can have glowing testimonials on your site in no time.
If you’d like to learn more about DaySmart’s Reputation Management tool and how easy it is to use, don’t miss our on-demand webinar.
The Value of Client Reviews
Looking at the stats above, it’s pretty clear how clients feel about online reviews. Reviews are a super easy way to build your reputation as a trusted business, grow your brand, and earn a steady income. You don’t even need to generate hundreds and hundreds to feel the effects. A study by Medill Spiegel Research Center showed that companies with even five reviews increased the purchase likelihood of their products and services by a massive 270%. With odds like that, it’s definitely worth making client reviews a priority for the year ahead.
Public reviews provide social proof, increase your credibility, and help clients make the decision to trust in your business
Want to learn more? Download our free e-book Channeling Client Feedback for Growth.
