# LLMs.txt - Sitemap for AI content discovery # DaySmart Salon > --- ## Pages - [Affiliate Program Application Page](https://www.daysmart.com/salon/affiliate-program-application-page/): Why Join? 🌟 A True Partnership: We believe in long-term collaboration, not just one-time payouts. 💰 Unlimited Earning Potential: The more you share, the... - [Affiliate Landing Page - Free Trial](https://www.daysmart.com/salon/affiliate-landing-page-free-trial/): Features That Lighten Your Workload Ready to see how DaySmart Salon can transform your business? Sign up for 50% off... - [Affiliate Free Trial](https://www.daysmart.com/salon/affiliate-landing-page-demo/): Stay in Control, All Day Long Ready to see how DaySmart Salon can transform your business? * Integrated credit card... - [Salon Payroll Software Features](https://www.daysmart.com/salon/features/salon-payroll-software/): DaySmart's salon software with payroll helps streamline employee payroll and other tedious tasks. Automate payroll calculations and more. Get a free trial. - [Customer Referral Program](https://www.daysmart.com/salon/customer-referral-program/): Finding Your DaySmart Customer ID Finding Your DaySmart Customer ID * Disclaimer: the $100 credit applies to your subscription once... - [Referral Thank You](https://www.daysmart.com/salon/referral-thank-you/): Thanks for your referral to DaySmart Salon! A dedicated DaySmart Salon representative will reach out to them very soon. After... - [Website Builder](https://www.daysmart.com/salon/website-builder/): Increase Your Online Potential Create a Professional Website No coding experience?  No problem! Our easy-to-use integration handles the technical setup, so... - [Effortless Salon Management](https://www.daysmart.com/salon/request-a-demo-v2/): Appointment Management Credit Card Processing Online Reviews Text Communications - [50% Off Promo](https://www.daysmart.com/salon/50-off-promo-bl/): Scheduling Made Easy Customize your booking, set individual schedules, and add time blocks and service limitations. View your day at... - [Cyber Month Promo - Q4 2024](https://www.daysmart.com/salon/cyber-month-promo/): Your Cyber Month Gift to Easily Maximize Revenue: Propel your salon to success ahead of the new year with a free payment device and free data migration on us! - [Credit Card Processing Promo](https://www.daysmart.com/salon/credit-card-processing-promo24/): Quick, Seamless, Reliable Payments Take advantage of our Cyber Monday gift and receive a FREE payment device to make your... - [ROI Calculator Gift](https://www.daysmart.com/salon/roi-calculator-gift/): Try DaySmart for FREE and get 10% off your first year if you love it! No credit card required. See... - [Salon Accounting & Billing Software](https://www.daysmart.com/salon/salon-accounting-billing-software/): DaySmart's salon accounting software helps salons simplify bookkeeping, bill clients, and drive profit. Try the best salon accounting software today. - [Favorite Things Giveaway](https://www.daysmart.com/salon/favorite-things-giveaway/): Try DaySmart FREE – and get 10% off your monthly subscription for the first year if you love it! No... - [Salon Inventory Software](https://www.daysmart.com/salon/salon-inventory-software/): Automate salon inventory management with DaySmart. See real-time stock numbers, get auto-alerts, and boost profit with our salon inventory software. - [Reputation Management Demo](https://www.daysmart.com/salon/reputation-management-demo/): Grow Your Customer Base with Reputation Management In today’s competitive landscape, your online reputation can make or break your business.... - [Free Trial LP - Active](https://www.daysmart.com/salon/free-trial/): Features Designedfor Success Take your business to the next level by implementing solutions to help fill last-minute openings, increase retail... - [Your Interactive Guide to Salon Appointment Software](https://www.daysmart.com/salon/your-interactive-guide-to-salon-appointment-software/): Download our guide for valuable resources and practical exercises designed to assist you in identifying your salon’s specific needs for success. - [Software Prices](https://www.daysmart.com/salon/pricing/): SALON SOFTWARE PRICING PLANS Flexible Options for All Business Levels Make the switch to an innovative solution that requires minimaldowntime... - [Take a Tour - Sales](https://www.daysmart.com/salon/take-a-tour-outreach/): More Ways We’re Simplifying Salon Management Easily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information... - [Take a Tour - Trial](https://www.daysmart.com/salon/take-a-tour-trial/): More Ways We’re Simplifying Salon Management Easily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information... - [Tap to Pay](https://www.daysmart.com/salon/tap-to-pay/): Modernize Your Payments Speed and Convenience With DaySmart, you can now accept payments online or in-person for a quick and... - [Take a Tour - Paid](https://www.daysmart.com/salon/take-a-software-tour/): More Ways We’re Simplifying Salon Management Easily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information... - [Salon-Demo](https://www.daysmart.com/salon/demo/): - [Take a Tour](https://www.daysmart.com/salon/take-a-tour/): More Ways We’re Simplifying Salon Management Easily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information... - [DaySmart Salon - Marketo Test](https://www.daysmart.com/salon/daysmart-salon-marketo-test/): Test Button Tracking - [National Hairstylist Appreciation Day - Starbucks Coffee](https://www.daysmart.com/salon/national-hairstylist-appreciation-day-starbucks-coffee/): Industry News and Content Three Reasons Why Clients Aren’t Booking Your Business and How To Fix It How to Advertise... - [DaySmart Salon - Starbucks Coffee](https://www.daysmart.com/salon/starbucks-coffee/): Industry News and Content Three Reasons Why Clients Aren’t Booking Your Business and How To Fix It How to Advertise... - [HV Split Test](https://www.daysmart.com/salon/hv-split-test/): HV Test Page - [HV Test 2](https://www.daysmart.com/salon/hv-test-2/): HV TEST 2 – HV TEST 2 go to free trial thank you page Test – shown to all traffic - [Salon-DualCTA-Mobile](https://www.daysmart.com/salon/salon-choice-mobile/): Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check... - [Bronner Bros 2024 Lead Capture](https://www.daysmart.com/salon/bronnerbros-2024/): Effortless Everyday Salon SoftwareDaySmart Salon provides cloud-based software designed to simplify scheduling, streamline operations, and improve client communication for your... - [Salon Friend Referral](https://www.daysmart.com/salon/friends/): From scheduling to communication to growth strategies, DaySmart Salon offers the all-in-one salon software solution for your business. Free 14-day trial! - [New ROI Calculator](https://www.daysmart.com/salon/roi-calculator/): Discover how much you can save when managing your salon with DaySmart Salon! - [DS Salon eBook- A Strategic Planning Guide for Salons](https://www.daysmart.com/salon/ds-salon-gated-ebook-a-strategic-planning-guide-for-salons/): A Strategic Planning Guide for SalonsLooking for insights and strategies to stay ahead of the game in the salon industry?... - [DS Salon Downloadable Book- A Strategic Planning Guide for Salons](https://www.daysmart.com/salon/ds-salon-downloadable-book-a-strategic-planning-guide-for-salons/): Download the book - [50% Off Promo](https://www.daysmart.com/salon/50-off-promo/): Scheduling Made Easy Customize your booking, set individual schedules, and add time blocks and service limitations. View your day at... - [Ungated Crash Course: 3 Tools to Help You Prepare for Small Business Saturday](https://www.daysmart.com/salon/ungated-crash-course-3-tools-to-help-you-prepare-for-small-business-saturday/): https://youtu. be/ACg7k3P5Ybc? si=YLJWacD0Jbyowo-C - [Minimize Cancellations and Maximize Bookings With Ease](https://www.daysmart.com/salon/minimize-cancellations-and-maximize-bookings-with-ease/): https://www. youtube. com/watch? v=nAYdzFb-JHc - [Ungated Webinar: Inside Stories of Salon Success and How We Did It](https://www.daysmart.com/salon/ungated-webinar-inside-stories-of-salon-success-and-how-we-did-it-2/): https://youtu. be/G_kAINnUcoE? si=bGzrHngopzxvyRRZ - [Ungated Webinar: Grow Your Salon Through Authentic Connections](https://www.daysmart.com/salon/ungated-webinar-grow-your-salon-through-authentic-connections/): https://youtu. be/jkZcjJPBl1o? si=ngMzkCfHTXAOu2nQ - [Status Center](https://www.daysmart.com/salon/status-center/): - [Salon-DualCTA](https://www.daysmart.com/salon/salon-choice/): Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check... - [Credit Card Processing [Dev Test]](https://www.daysmart.com/salon/credit-card-processing-in-app-page/): Payments Made Simple Don’t waste your time working across multiple systems, paying higher fees, and waiting for your funds to... - [Credit Card Processing](https://www.daysmart.com/salon/credit-card-processing/): Payments Made Simple Don’t waste your time working across multiple systems, paying higher fees, and waiting for your funds to... - [DaySmart Salon Template - Landing Page](https://www.daysmart.com/salon/daysmart-salon-landing-page-template-2/): HEADLINE GOES HERESUPPORTING TEXT GOES HERE. WHY SHOULD THEY FILL OUT THIS FORM? WHAT'S THE REWARD FOR FILLING IT OUT?... - [Ungated Webinar: Emerging Salon Industry Trends in 2024 and Beyond](https://www.daysmart.com/salon/ungated-webinar-emerging-salon-industry-trends-in-2024-and-beyond/): https://youtu. be/An0X3qDYntw? si=nScX8oJWGWc1nq3g - [DS Salon Gated Book- Salon Punk Print](https://www.daysmart.com/salon/ds-salon-gated-book-salon-punk-print/): Download Your Free BookYou learned all the latest emerging industry trends in our webinar, now it's time to dive deeper.... - [DS Salon Downloadable Book- Salon Punk Print](https://www.daysmart.com/salon/ds-salon-downloadable-book-salon-punk-print/): Download the book - [A Guide to Salon Booth Rentals for Stylists and Owners](https://www.daysmart.com/salon/a-guide-to-salon-booth-rentals-for-stylists-and-owners/): Your Free Guide to Salon Booth Rentals for Stylists and OwnersThere's tons of information out there about booth renting, but... - [DS Salon Cheat Sheet- Grow Your Salon Through Authentic Relationships](https://www.daysmart.com/salon/form-to-download-salon-cheat-sheet/): Download Your Free Cheat SheetYou learned that establishing "touch points" are key to enhancing client experiences at your salon. Download... - [Gated Blog: Summer-Proof Your Salon With the Help of Your Salon Scheduling Software](https://www.daysmart.com/salon/gated-blog-summer-proof-your-salon-with-the-help-of-your-salon-scheduling-software/): Summer Proof Your Salon With the Help of Your Salon Scheduling SoftwareSummertime can present a few seasonal challenges, like slow... - [Gated Blog: Creative Ideas to Ensure Your Salon Flourishes Year Round](https://www.daysmart.com/salon/gated-blog-creative-ideas-to-ensure-your-salon-flourishes-year-round/): Creative Ideas to Ensure Your Salon Flourishes Year RoundIf you answered "true," you're correct! Refreshing your marketing strategies can boost... - [Gated Blog: A Guide to Salon Booth Rentals for Salon Owners and Stylists](https://www.daysmart.com/salon/gated-webinar-a-guide-to-salon-booth-rentals-for-salon-owners-and-stylists/): A Guide to Salon Booth Rentals for Salon Owners and StylistsWhat is booth renting, and the pros and cons? We've... - [Gated Blog: Top 5 Salon Must-haves to Keep Your Clients Coming Back](https://www.daysmart.com/salon/gated-blog-5-must-haves-to-keep-your-clients-coming-back/): 5 Salon Must-haves to Keep Your Clients Coming BackYour client's experience at your salon starts before they sit in the... - [Gated Webinar Recording: Upgrade Your Business with Integrated Payments](https://www.daysmart.com/salon/gated-webinar-salon-spa-integrated-payments/): Don't Feel Bad About Missing Our DiscussionWe care about you so much, we recorded it for you. 💕 View our... - [Webinar Recording: How To Make More Money With the Clients You Have](https://www.daysmart.com/salon/access-recording-how-to-make-more-money/): Video Recording: Make More Money With the Clients You HaveLearn how to make more money, all while using your existing... - [Salon - Free Trial Capterra](https://www.daysmart.com/salon/capterra/): Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check... - [Send Us A File](https://www.daysmart.com/salon/send-us-a-file/): Send File Instructions: Please also be sure to notify the person to whom you are sending the file that it... - [Salon Credit Card Processing (Stripe)](https://www.daysmart.com/salon/salon-credit-card-processing-2/): Streamline The Way Your Business Accepts Payments Say goodbye to high fees, clunky devices, and working in multiple systems to... - [Salon Credit Card Processing (Customer)](https://www.daysmart.com/salon/salon-credit-card-processing/): - [PPC - General Free Trial](https://www.daysmart.com/salon/discover-daysmart-salon/): Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check... - [Salon Webinar: A Glimpse Into the Future of the Industry](https://www.daysmart.com/salon/salon-webinar-a-glimpse-into-the-future-of-the-industry/): Salon Webinar: A Glimpse Into the Future of the Industry Join us in our webinar to equip your salon for... - [Ungated Webinar: Grow Your Salon Through Authentic Relationships](https://www.daysmart.com/salon/ungated-webinar-grow-your-salon-through-authentic-relationships/): Ungated Webinar: Grow Your Salon Through Authentic Relationships - [DS Salon Downloadable Cheat Sheet- Touch Points](https://www.daysmart.com/salon/ds-salon-downloadable-cheat-sheet-touch-points/): Download the cheat sheet - [Ungated Webinar: Inside Stories of Salon Success and How We Did It](https://www.daysmart.com/salon/ungated-webinar-inside-stories-of-salon-success-and-how-we-did-it/): Ungated Webinar: Inside Stories of Salon Success and How We Did It - [Webinar Recording: Upgrade Your Business With Integrated Payments](https://www.daysmart.com/salon/webinar-recording-upgrade-your-business-with-integrated-payments/): Webinar Recording: Upgrade Your Business With Integrated Payments - [Unlocked Recording: Marketing Tips to Grow Your Business](https://www.daysmart.com/salon/unlocked-marketing-tips-recording/): Unlocked Recording: Marketing Tips to Grow Your Business - [Video Recording: Marketing Tips to Grow Your Business](https://www.daysmart.com/salon/marketing-tips-video-recording/): Video Recording: Marketing Tips to Grow Your BusinessListen in to our discussion with salon experts Whitney Love and Dan Buccilli... - [Unlocked Webinar: Make More Money With the Clients You Have](https://www.daysmart.com/salon/unlocked-webinar-make-more-money-with-the-clients-you-have/): Unlocked Webinar: Make More Money With the Clients You Have - [Knowledge Base](https://www.daysmart.com/salon/support/knowledge-base/): Support Center A dedicated Support Center for DaySmart Salon cloud and desktop customers, including step-by-step instructions on using the software.... - [Support](https://www.daysmart.com/salon/support/): General customer support, Website Q&A, and FAQs. - [Training Videos](https://www.daysmart.com/salon/support/training-videos/): Training Videos See how the software can help manage your business. - [Downloads and Drivers](https://www.daysmart.com/salon/support/downloads-drivers/): Downloads and Drivers Files you may need for DaySmart Salon - [Hardware Requirements](https://www.daysmart.com/salon/support/hardware-requirements/): Hardware requirements for Daysmart Salon Software. - [Policies](https://www.daysmart.com/salon/policies/): Daysmart Salon's policies listed here. - [License Agreement](https://www.daysmart.com/salon/license-agreement/): the following terms and conditions govern use of the Services made available by DaySmart Software Inc. and its licensors and suppliers. - [Privacy Policy](https://www.daysmart.com/salon/privacy-policy/): Our privacy policy describes the information we collect and how we use it. - [Partnerships](https://www.daysmart.com/salon/partnerships/): Partnerships That Matter Here at DaySmart Salon, we empower your success by partnering with best-in-class providers that help salon business... - [Features](https://www.daysmart.com/salon/features/): - [Contact](https://www.daysmart.com/salon/contact/): Get in touch with our professionals at Daysmart Salon. - [Request a free Trial](https://www.daysmart.com/salon/request-a-free-trial/): Sign up for a Free Trial Here. - [Reputation Management](https://www.daysmart.com/salon/features/reputation-management/): Manage your online reputation through customer reviews. Daysmart prompts customers to leave reviews and any negative reviews can be reviewed and addressed. - [Credit Card Processing](https://www.daysmart.com/salon/features/credit-card-processing/): DaySmart’s salon POS system handles credit card processing, receipts, and more to save you and your clients time. Start a free trial today. - [Two-Way Texting](https://www.daysmart.com/salon/features/two-way-texting/): Communicate with clients and share urgent text message updates, such as when you are running behind or need to cancel at the last minute. - [Email Marketing](https://www.daysmart.com/salon/features/email-marketing/): Optimize your salon with email marketing options, allowing you to easily reach your customer base by email and offer seasonal promotions and loyalty deals. - [Text Marketing](https://www.daysmart.com/salon/features/text-marketing/): Quickly reach clients through text messaging. Fill last-minute openings, and send targeted text campaigns to your clients right from within DaySmart Salon. - [Appointment Reminders](https://www.daysmart.com/salon/features/appointment-reminders/): Utilize Daysmart to automatically text or email reminders to clients in advance. Satisfy your salon clients with appointment reminders. - [Mobile Apps](https://www.daysmart.com/salon/features/mobile-apps/): Manage your salon on-the-go from wherever you happen to be. Schedule appointments, run reports, and set up marketing campaigns right from your fingertips. - [Salon Management Software Features](https://www.daysmart.com/salon/features/salon-management/): Discover how DaySmart Salon management software can streamline inventory & payroll management, saving you valuable time. Grow your salon business with DaySmart. - [Client Management](https://www.daysmart.com/salon/features/client-management/): Treat every client like they are your only client with a solution designed to help you deliver superior customer service. - [Walk-In Kiosk](https://www.daysmart.com/salon/features/walk-in-kiosk/): Free up the front desk and display the DaySmart Salon Kiosk to capture clients when they arrive. - [Forms](https://www.daysmart.com/salon/features/forms/): Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. - [Online Booking](https://www.daysmart.com/salon/features/online-booking/): DaySmart Salon booking software simplifies appointments & scheduling without having to field calls or text messages. Learn more & start your free trial today! - [Appointment Book](https://www.daysmart.com/salon/features/appointment-book/): DaySmart’s salon booking software is your all-in-one solution for scheduling, appointment reminders, booking management, and more. See how it works. - [Salon & Spa Software](https://www.daysmart.com/salon/solutions/salon-spa-software/): Discover the power of salon and spa management software with DaySmart Salon. Access your business from anywhere and save hours on administrative tasks. - [Barbershop Management Software](https://www.daysmart.com/salon/solutions/barbershop-management-software/): Simplify your barbershop operations and grow your business with the best barbershop appointment software from DaySmart. Learn more today! - [Flexible Salon Software Prices](https://www.daysmart.com/salon/salon-software-prices/): Explore flexible salon software prices at DaySmart Salon. Tailored plans with comprehensive support and a wide range of features. Try it free for 14 days! - [Nail Salon Software](https://www.daysmart.com/salon/solutions/nail-salon-software/): Simplify your business with a cloud-based nail salon POS system that offers everything to manage your business in one place. Learn more today! - [Solutions](https://www.daysmart.com/salon/solutions/): - [Salon Management Software Solutions](https://www.daysmart.com/salon/solutions/salon-management-software/): From scheduling to communication to growth strategies, DaySmart Salon offers the all-in-one salon software solution for your business. Free 14-day trial! - [Salon & Spa Software](https://www.daysmart.com/salon/solutions/salon-spa-management-software/): Discover the power of salon and spa management software with DaySmart Salon. Manage your business from anywhere & save hours on administrative tasks. - [Resources](https://www.daysmart.com/salon/blog/): Dive into the latest blogs, articles, news, and more. Be sure to subscribe to our blog and get the latest through our quarterly news letter. - [Cloud-Based Salon Management Software | DaySmart Salon](https://www.daysmart.com/salon/): DaySmart Salon is comprehensive, yet simple, management software for hair salons. Track key metrics, monitor productivity, boost client visits & drive revenue! ## Posts - [Less Stress, More Wellness: 7 Simple Self-Care Tips for Salon Owners](https://www.daysmart.com/salon/blog/less-stress-more-wellness-7-simple-self-care-tips-for-salon-owners/): Devoting all your energy to making your salon a success can be truly draining. But self-care is non-negotiable. Read on for less stress and 7 simple self-care tips to boost your mood, and take back control of your time and well-being. - [7 Ideas to Kick-Start Your Self-Confidence](https://www.daysmart.com/salon/blog/7-ideas-to-kick-start-your-self-confidence/): Pouring time and energy into running a salon can be truly draining. While work is important, it's about having a better quality of life and doing more of what you enjoy. We'll show you how to switch salon stress for wellness with 7 ideas to kickstart your confidence! - [How DaySmart Salon Is Helping You Achieve Your Spring Business Goals](https://www.daysmart.com/salon/blog/how-daysmart-salon-is-helping-you-achieve-your-spring-business-goals/): At DaySmart Salon, we regularly speak to salon owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income - [Why Client Reviews Can Help Make or Break Your Salon Business](https://www.daysmart.com/salon/blog/why-client-reviews-can-help-make-or-break-your-salon-business/): Running a busy salon can be extremely rewarding. Yet, we’re willing to bet that, at times, you feel overwhelmed.  ... - [Channeling Client Reviews for Salon Growth](https://www.daysmart.com/salon/blog/channeling-client-reviews-for-salon-growth/): Did you know your clients are your most precious resource when it comes to growing your salon? Word of mouth consistently... - [Finding the Right Salon Management Software for Your Needs](https://www.daysmart.com/salon/blog/finding-the-right-salon-management-software-for-your-needs/): Running a busy salon can be extremely rewarding. Yet, we’re willing to bet that, at times, you feel overwhelmed.  ... - [🎬 Webinar: How to Leverage the 2025 Business Trends to Grow Your Salon](https://www.daysmart.com/salon/blog/webinar-how-to-leverage-the-2025-business-trends-to-grow-your-salon/): Join our Director of Sales Jordan Preuss and Sales Engineer Chris Reno as they take a look at the salon... - [The Right Salon Software for You](https://www.daysmart.com/salon/blog/finding-the-right-salon-software-for-you/): It can be difficult to find the right salon software for your needs. Our free guide is packed with helpful... - [9 Valentine’s Day Marketing Ideas to Drive Sales at Your Salon](https://www.daysmart.com/salon/blog/9-valentines-day-marketing-ideas-to-drive-sales-at-your-salon/): Whether you’re a fan or not, in February, everyone is talking about Valentine’s Day. It's really worth jumping on this... - [Understanding Current Business Trends to Future-Proof Your Salon](https://www.daysmart.com/salon/blog/understanding-current-business-trends-to-future-proof-your-salon/): We surveyed a group of DaySmart Salon customers to understand what is working well for them and helping them to... - [4 Business Trends Shaping Salons in 2025](https://www.daysmart.com/salon/blog/top-4-salon-business-trends-2025/): Want foolproof ideas to boost your salon business? An impressive 67% of our customers reported business growth of 30% or... - [How to Create a Successful Salon Website](https://www.daysmart.com/salon/blog/how-to-create-a-successful-salon-website/): When done right, your website acts as a 24/7 marketing tool that can shine the spotlight on your skills and... - [The 7 Best Software for Hair Salons in 2024](https://www.daysmart.com/salon/blog/the-7-best-software-for-hair-salons-in-2024/): Hair salon management software lets you save time, grow your salon, and build client relationships. See our top picks for the best hair salon software. - [How To Improve Your Salon's Inventory Management](https://www.daysmart.com/salon/blog/improve-salon-inventory-management/): Effective salon inventory management helps maintain efficiency at your salon. Get expert inventory management tips and start improving profitability today. - [Best Salon Booking Apps in 2024](https://www.daysmart.com/salon/blog/best-salon-booking-apps/): Explore our guide to the best salon booking apps for efficiently managing appointments, streamlining the scheduling process, and reducing client no-shows. - [Streamlining the Booking Process to Increase Small Business Productivity](https://www.daysmart.com/blog/streamlining-the-booking-process-to-increase-small-business-productivity/): Cost-effectively acquire and retain more fitness customers by monitoring marketing campaign ROI using these key metrics and strategies - [Stay Protected From the Unexpected With Salon Business Insurance](https://www.daysmart.com/salon/blog/stay-protected-from-the-unexpected-with-salon-business-insurance/): When was the last time your day went exactly as planned? The most likely answer is “never. ” That’s because... - [How to Create a Rewards Program for Your Small Business in 2024](https://www.daysmart.com/blog/how-to-create-a-rewards-program-for-your-small-business-in-2024/): Learn about the benefits, types, and strategies of loyalty programs, and find out how DaySmart’s small business solutions can help you build and maintain customer loyalty. - [Customer Spotlight: The Wax Spot by Angelica](https://www.daysmart.com/salon/blog/customer-spotlight-the-wax-spot-by-angelica/): Angelica Cardosa is the proud owner of The Wax Spot by Angelica, a thriving family-owned small business in Houston, Texas.... - [Customer Spotlight: Only 1 Touch Beauty Experts ](https://www.daysmart.com/salon/blog/customer-spotlight-only-1-touch-beauty-experts/): Daysmart Salon highlights 1 touch beauty, a proud user of our salon management software. - [5 Customer Service Complaints Solved by User-Friendly Booking Software](https://www.daysmart.com/blog/customer-complaints-solved-by-software/): The right software can be great for your business and your customers! Learn about common customer service complaints. - [Integrated Payments: 5 Things Every Business Owner Should Know ](https://www.daysmart.com/blog/integrated-payments-for-your-business/): Looking to optimize your payment system? Get crucial insights and tips to enhance your business's financial operations. - [3 Reasons Why Clients Aren’t Booking with Your Business and How To Fix It ](https://www.daysmart.com/blog/3-reasons-why-clients-arent-booking-with-your-business-and-how-to-fix-it/): Daysmart Pet shares three reasons why clients aren’t booking with your pet care business and the steps you can take to fix them. - [How to Advertise Your Business Locally](https://www.daysmart.com/blog/advertising-small-business-locally/): Daysmart Software provides several ways to build an audience for your local business, and marketing strategies to target locals. - [3 Ways Salon Management Software Can Simplify Your Payment Process](https://www.daysmart.com/salon/blog/3-ways-salon-management-software-can-simplify-your-payment-process/): You’ve spent hours with your first customer of the day. Their hair is perfect. They look good and feel good.... - [Video Library | DaySmart Salon](https://www.daysmart.com/salon/blog/video-library-daysmart-salon/): View the Daysmart Salon complete video library here. - [The Best Appointment Booking Apps for Barbers in 2024](https://www.daysmart.com/salon/blog/best-appointment-app-for-barbers/): Find the best appointment scheduling app for your barber shop. Manage appointments, process payments, and more. Review our top choices. - [Prevent Burnout and Prosper: How to Navigate the Holiday Rush ](https://www.daysmart.com/salon/blog/how-to-navigate-the-holiday-rush-for-salons/): Tips and tricks to help salon professionals avoid burnout and maximize the holiday rush. - [Keep Spirits Bright: Salon Management Strategies To Boost Staff Morale During the Holidays](https://www.daysmart.com/salon/blog/strategies-to-boost-staff-morale-during-the-holidays/): Get management tips and strategies on how to prevent burnout at your salon during the holiday season. - [CRASH COURSE: 3 Tools To Help You Prepare for the Holidays ](https://www.daysmart.com/salon/blog/crash-course-3-tools-to-help-you-prepare-for-small-business-saturday/): Get a high-level snapshot of the top 3 features and tools you can use to help you grow and manage your business throughout the holidays. - [Salon Management Software Buyer's Guide: Must-Have Salon Software Features](https://www.daysmart.com/salon/blog/salon-management-software-buyers-guide/): Use our salon management software buyer’s guide to explore must-have salon software features. Find the best salon software for your business today! - [How DaySmart Salon Appointment Software Can Help You Run the Day-to-Day Tasks at Your Salon](https://www.daysmart.com/salon/blog/daysmart-salon-can-help-you-run-the-day-to-day-tasks-at-your-salon/): Many salon owners don't know the advantages of utilizing salon appointment software for day-to-day tasks, and how automation streamlines your workday. - [DaySmart Salon Announced Best Salon Management System in Nailpro's 2023 Readers' Choice Awards  ](https://www.daysmart.com/salon/blog/daysmart-salon-announced-best-salon-management-system-in-nailpros-2023-readers-choice-awards/): We are honored and excited to receive the 2023 Nailpro Readers’ Choice Award for the Best Salon Management System category,... - [Seven Tips to Maximize Marketing Efforts for Small Business Saturday ](https://www.daysmart.com/salon/blog/seven-tips-to-maximize-marketing-efforts-for-small-business-saturday/): Here are 7 ways you can maximize your salon business returns this upcoming Small Business Saturday. - [The Best Salon Software for 2024](https://www.daysmart.com/salon/blog/best-salon-software/): Manage appointments, inventory, and more with the best salon management software for you. Learn more and start your free trial today! - [GUIDE: Owning and Operating a Mobile Nail Salon](https://www.daysmart.com/salon/blog/owning-and-operating-a-mobile-nail-salon/): Some business tips from Daysmart Salon, directed to those thinking of opening their own mobile nail salon business, - [Webinar: Grow Your Salon Through Authentic Relationships](https://www.daysmart.com/salon/blog/webinar-grow-your-salon-through-authentic-connections/): Daysmart Salon helps you identify ways to grow your salon through building customer relationships. - [Customer Story: Sakora Salon Defines Best Practices for Growth](https://www.daysmart.com/salon/blog/customer-story-sakora-salon-defines-best-practices-for-growth/): Michigan's Sakora Salon attributes much of it's success to optimized processes and gives tips to other salon businesses on how to succeed. - [Caring for Natural Hair and Other Services Your Salon Can Offer](https://www.daysmart.com/salon/blog/caring-for-natural-hair-and-other-services-your-salon-can-offer/): Reach new client groups by focusing on caring for natural hair and other salon business services. - [Webinar: Inside Stories of Salon Success and How We Did It](https://www.daysmart.com/salon/blog/webinar-inside-stories-of-salon-success-and-how-we-did-it/): Inside Stories of Salon Success and How We Did It How can I increase appointments to drive more success at... - [Webinar: Make More Money With the Clients You Already Have](https://www.daysmart.com/salon/blog/webinar-make-more-money-with-the-clients-you-already-have/): Learn how to maximize customer return with this unique webinar from Daysmart Salon. - [Webinar: Minimize Cancellations and Maximize Bookings With Ease](https://www.daysmart.com/salon/blog/webinar-minimize-cancellations-and-maximize-bookings-with-ease/): Minimize Cancellations and Maximize Bookings With Ease How can you minimize last-minute cancellations and no-shows? Watch the webinar to learn:... - [Webinar- Black History Month Edition: The Secret to Building and Owning a Successful Salon](https://www.daysmart.com/salon/blog/webinar-black-history-month-edition-the-secret-to-building-and-owning-a-successful-salon/): The Secret to Building and Owning a Successful Salon We sat with award-winning, black-owned business owner, Whitney Love, for her... - [Webinar: Reimagine Salon Management](https://www.daysmart.com/salon/blog/webinar-reimagine-salon-management/): Reimagine Salon Management Listen to a DaySmart expert walk you through how Salon Management Software can help you: -Organize your... - [Summer-Proof Your Salon With the Help of Your Salon Scheduling Software](https://www.daysmart.com/salon/blog/summer-proof-your-salon-with-the-help-of-your-salon-scheduling-software/): During these summer months, you may have noticed a change in pace at your salon or barbershop. Whether you expected... - [Creative Ideas to Ensure Your Salon Flourishes Year-Round](https://www.daysmart.com/salon/blog/creative-ideas-to-ensure-your-salon-flourishes-year-round/): Did you know you can use your salon to create multiple revenue opportunities year-round? We created a guide full of... - [Marketing Tips to Grow Your Business](https://www.daysmart.com/salon/blog/marketing-tips-to-grow-your-business/): Marketing Tips to Grow Your Business Listen in to salon and beauty entrepreneurs Whitney Love and Dan Buccilli, along with... - [A Guide to Salon Booth Rentals for Stylists and Owners](https://www.daysmart.com/salon/blog/a-guide-to-salon-booth-rentals-for-stylists-and-owners/): Learn how to manage salon booth rental, whether you're a salon owner with space, or a stylist looking to rent a booth. - [Top 5 Salon Must-Haves to Keep Your Clients Coming Back](https://www.daysmart.com/salon/blog/top-5-salon-must-haves-to-keep-your-clients-coming-back/): Daysmart Salon provides the top salon tips to nurture your customers and allow them to feel comfortable in your salon business. - [Boosting the Performance of your Staff and Retail Sales](https://www.daysmart.com/salon/blog/staff-retail-performance/): Making your your salon staff are well trained and adding to the sales component of your salon business is essential to bringing in revenue. - [Choosing the Best Hair Extensions for You and Your Budget](https://www.daysmart.com/salon/blog/hair-extensions/): Learn more about the different hair extension options as a salon owner and cater to all different hair types. - [SMS Marketing Best Practices](https://www.daysmart.com/salon/blog/sms-marketing-best-practices/): Daysmart gives you the latest on using SMS Marketing appropriately to market to your audience without overdoing it. - [3 Effective Strategies for Recruiting and Retaining Staff for Your Salon Business](https://www.daysmart.com/salon/blog/3-effective-strategies-for-recruiting-and-retaining-staff-for-your-salon-business/): Daysmart Salon offers a variety of resources to retain staff and keep a happy workplace for salon owners. - [Schools for Makeup Artistry: Everything You Should Know](https://www.daysmart.com/salon/blog/schools-for-makeup-artistry-everything-you-should-know/): Daysmart Salon lists some of the top schools for makeup artistry in the world and what careers paths they can lead to. - [Questions to Ask Your Clients for a Productive Hair Consultation](https://www.daysmart.com/salon/blog/hair-consultation/): Daysmart Salon provides questions you can ask to get to know your client as best as possible and provide a quality hair consultation. - [What Should You Charge as a Makeup Artist?](https://www.daysmart.com/salon/blog/what-should-you-charge-as-a-makeup-artist/): Learn how to appropriately charge for a variety of services as a salon professional and makeup artist in 2024. - [Fall Hair Trends of 2022](https://www.daysmart.com/salon/blog/fall-hair-trends-of-2022/): Daysmart Salon looks at the most popular fall hair trends of 2022 and how to achieve them in an effortless way. - [Refinery Hair Co. Success Story: The Hybrid Business Model ](https://www.daysmart.com/salon/blog/refinery-hair-co-success-story-the-hybrid-business-model/): Learn from the most successful salons on how to succeed as a salon business owner. - [Education Incentives Aid in Retaining and Recruiting Top Talent ](https://www.daysmart.com/salon/blog/education-incentives-aid-in-retaining-and-recruiting-top-talent/): How education incentives help to draw the best and brightest. - [How to Create a 5 Star Salon Experience with Customer Service](https://www.daysmart.com/salon/blog/customer-service-salon-sales/): Creating a 5 star customer service experience is vital to the growth of your salon business. - [A Salon Owners Guide to Making Natural Looking Acrylic Nails](https://www.daysmart.com/salon/blog/a-salon-owners-guide-to-making-natural-looking-acrylic-nails/): Learn the key to achieving natural acrylic nails at your nail salon with this blog post by Daysmart Salon. - [9 Ultimate Tips for Managing a Salon [+6 Key Metrics for Growth]](https://www.daysmart.com/salon/blog/managing-a-salon/): Become a superstar manager and allow your salon professionals to thrive, building an overall successful salon. - [Being a Freelance Hairstylist: Pros & Cons](https://www.daysmart.com/salon/blog/6-benefits-freelance-beauty-professional/): Daysmart Salon analyzes the ins and outs of being a freelance hairstylists and how they make a living. - [12 Strategies For Building Your Brand as a Salon Booth Renter](https://www.daysmart.com/salon/blog/salon-booth-rental-2/): Build a personal brand and obtain rapport as a salon booth renter. - [30 Hair Captions for Instagram](https://www.daysmart.com/salon/blog/hair-captions-instagram/): It's important to have an instagram strategy as a salon owner; here are 30 salon hair captions for Instagram you can utilize to save you time. - [Top 12 Salon Marketing Tips To Expand Your Business](https://www.daysmart.com/salon/blog/marketing-campaigns-review/): Learn some of the top salon marketing tips as a salon owner, and ways you can use salon software, from the best of the best, Daysmart Salon. - [10 Traits to Help You Become a Successful Salon Owner](https://www.daysmart.com/salon/blog/successful-salon-owner/): Daysmart Salon provides tips for becoming a successful salon owner. - [7 Reasons to Use Cloud Based Applications for Your Salon Business](https://www.daysmart.com/salon/blog/7-reasons-to-use-cloud-based-applications-for-your-salon-business/): Daysmart Salon highlights 7 main reasons why cloud salon software is good for your growing salon business. - [Considering Raising Your Hair Salon Prices? Here's How to Do It](https://www.daysmart.com/salon/blog/hair-salon-prices/): Raising your hair salon prices can be tricky. Here are some factors to consider so you can set a good price for haircuts and other services. - [How to Go from Stylist to Boss](https://www.daysmart.com/salon/blog/how-to-open-a-salon/): Learn how to own your own nail salon business with these tips from Daysmart Salon. - [Buy Hair Products For Cheap From These Top Wholesalers](https://www.daysmart.com/salon/blog/hair-product-wholesalers-2/): To get the best hair products, you'll need the best hair product wholesalers. Daysmart Salon provides a consummate list here. - [7 Essential Tips for Starting a Successful Home Salon](https://www.daysmart.com/salon/blog/home-salon/): Utilize these 7 small Home Salon ideas to get your home salon up off the ground, and learn how they differ from booth-rental salon spaces. - [Social Media for Hair Stylists: 5 New Haircut Quotes Your Audience Will Love](https://www.daysmart.com/salon/blog/new-haircut-quotes/): Are you looking for content ideas to share with your followers on social media? Do you want to use something different to fill your posts and photos? - [Mission Statements for Hair Salons, Nail Salons, and Barbershops](https://www.daysmart.com/salon/blog/mission-statements-for-salons/): Do you have a mission statement for your hair salon, nail salon, or barbershop? A great mission statement is important for every company and brand. - [Salon Advertisement: The Current and New Trends for Marketing Your Salon](https://www.daysmart.com/salon/blog/salon-advertisement/): Learn how to advertise your salon to potential clients with Daysmart Salon. - [13 Eco-Friendly Hair Products That Sell (Help Save The Planet!)](https://www.daysmart.com/salon/blog/eco-friendly-hair-products/): Daysmart Salon provides 13 Eco-friendly hair products you can advertise at your hair salon business. - [Customer Spotlight: Steel Beauty Hair Spa](https://www.daysmart.com/salon/blog/customer-spotlight-steel-beauty-hair-spa/): Check out our customer spotlight blog here. - [What Haircut Discounts Should You Offer at Your Hair Salon?](https://www.daysmart.com/salon/blog/haircut-discounts/): Haircut Discounts are a great way to draw more customers to your business. - [Hiring Independent Booth Renters At Your Salon](https://www.daysmart.com/salon/blog/booth-rental-salon-agreement/): Here's how you can grow your salon business by hiring independent booth renters, provided by Daysmart Salon. - [How Customer Loyalty Programs Work and Why Your Salon Needs One](https://www.daysmart.com/salon/blog/customer-loyalty-programs/): If you're not utilizing a customer loyalty program for your salon business, you need to be doing so, advises Daysmart Salon. - [Throwback to the 80's with these Memorable Hairstyles!](https://www.daysmart.com/salon/blog/80s-hairstyles/): These hairstyles from the 80s will have you dreaming of simpler times; and provide inspiration for some retro salon cuts! - [Customer Spotlight: Ursula’s About Phace Rittenhouse Makeup Studio](https://www.daysmart.com/salon/blog/customer-spotlight-ursulas-about-phace/): Check out our customer spotlight blog here. - [Key Strategies to Opening a Successful Nail Salon](https://www.daysmart.com/salon/blog/open-a-nail-salon/): Daysmart Salon gives some key strategies on opening a hair salon and succeeding. - [6 Top Tips for Designing the Ideal Salon Logo](https://www.daysmart.com/salon/blog/salon-logos/): Make your salon logo great with these tips from Daysmart Salon! - [What You Need to Know to Open a Blowout Bar (Why Every Salon Should Have One!)](https://www.daysmart.com/salon/blog/blowout-bar/): Learn the best tips on opening a blowout bar from Daysmart Salon. - [Throwback! Popular Hairstyles From the 90's](https://www.daysmart.com/salon/blog/90s-hairstyles/): Beyond providing helpful salon business tips, Daysmart Salon revisits the most popular 90's hairstyles in this lighthearted blog. - [5 Great Ideas for Mother's Day Salon Promotions](https://www.daysmart.com/salon/blog/salon-promotions/): Successfully market to mothers with these Mother's Day salon promotion ideas. - [Want to be a Brand Ambassador? Everything Hair Stylists Need to Know](https://www.daysmart.com/salon/blog/brand-ambassador-meaning/): Learning how to represent your brand is one of the key points to developing yourself as a salon business owner. - [Groovy Hairstyles From The 70's You Should Try!](https://www.daysmart.com/salon/blog/70s-hairstyles/): Groovy baby! Go back in time to revisit the top 70's hairstyles for women, and learn how you can bring these back to the modern salon industry. - [Why You Need Insurance for Hairstylist and Salon Needs](https://www.daysmart.com/salon/blog/insurance-for-hairstylist/): Insurance is essential as a small business owner, make sure your assets are covered with small business insurance. - [Go Paperless With Our Latest Release!](https://www.daysmart.com/salon/blog/whats-new-q1-2021/): Utilize paperless billing with Daysmart Salon. - [The 23 Funniest Hair Salon Names](https://www.daysmart.com/salon/blog/hair-salon-names/): Find inspiration (or not) in this lighthearted blog from Daysmart Salon about some of the funniest ideas for % hair salon names out there. - [Hair Color Trends You Need To Try This Spring](https://www.daysmart.com/salon/blog/spring-hair-color/): Daysmart Salon offers the most popular Hair color trends to master this spring as a hair salon owner. - [How Color Management Tools Cut Costs and Reduce Waste in the Salon](https://www.daysmart.com/salon/blog/color-management-tools/): Daysmart Salon provides helpful tips for Color Management Tools on a budget. - [Customer Spotlight: Salon R5 Ltd. Co.](https://www.daysmart.com/salon/blog/customer-spotlight-salon-r5/): Check out our customer spotlight blog here. - [How to Cut it as a Freelance Hairstylist: Top Challenges to Expect](https://www.daysmart.com/salon/blog/freelance-hairstylist/): Do you want to learn how to succeed as a freelance hairstylist? Daysmart Salon provides the top tips to succeed. - [How to Make a Hair Video, Step by Step](https://www.daysmart.com/salon/blog/hair-video/): Promote your content in video form by making hair videos. Here's a short guide how, provided by Daysmart Salon. - [Booth Rental Salon Profit Planning: Landlord vs. Commission](https://www.daysmart.com/salon/blog/booth-rental-salon/): Learn how to optimize your salon profits as a salon business owner with booth rentals. - [The Pros and Cons of Biosilk Therapy and Silk for Hair Care](https://www.daysmart.com/salon/blog/biosilk-therapy/): Salon business owners love BioSilk products for their healing effects on hair; learn more about the pros and cons of BioSilk therapy for curly hair. - [The Leading UV Lamps You Need At Your Nail Salon](https://www.daysmart.com/salon/blog/nail-lamp/): Learn more about UV Lamps and how to offer all the features that a top-of-the-line nail salon would have. - [When is a Coloring Service Considered Color Correction?](https://www.daysmart.com/salon/blog/color-correction/): Learn what to charge, what to ask, and what to expect when offering color corrections at your salon business. - [Rise Above the Competition with a Unique Opening Hour Sign](https://www.daysmart.com/salon/blog/salon-signs/): Stand out from your salon competitors with unique signage. - [15 Express Services in a Hair Salon You Need to Have](https://www.daysmart.com/salon/blog/services-in-a-hair-salon/): All the best services in a hair salon you can provide as a hair salon owner are listed here. Increase your clients with Daysmart Salon! - [Customer Spotlight: Carleen Sanchez Hair Design](https://www.daysmart.com/salon/blog/customer-spotlight-carleen-sanchez/): Daysmart Salon visits with Carleen Sanchez Hair Design and learns more about what it takes to succeed in the salon business. - [Integrate Payment Processing with Speedy Client Checkout](https://www.daysmart.com/salon/blog/processing-services/): Daysmart Salon offers payment processing for the modern salon business owner. - [Stylish vs. Comfort: What Are the Best Shoes for Hairstylists?](https://www.daysmart.com/salon/blog/shoes-for-hairstylist/): These shoes are sure to help you feel comfortable standing all day. - [Balayage Pronunciation – What it is and How to Pronounce it](https://www.daysmart.com/salon/blog/balayage-pronunciation/): you've been doing them for years-what's the correct pronunciation? Daysmart Salon unravels the history of the balayage. - [Best Hair Movies of All Time](https://www.daysmart.com/salon/blog/hair-movies/): From romantic comedies to documentaries, we have collected the best of the bunch. Read on to find our must-watch best hair movies of all time. - [Best Salon Forums 2021](https://www.daysmart.com/salon/blog/salon-forums/): Learn all the info about the best salon forums of 2021. - [Hair Salon Tipping On A Decline, Here’s How Salons Can Manage Margins](https://www.daysmart.com/salon/blog/hair-salon-tipping/): Protect your cash flow with the decline of tipping. - [Salons for Sale Near Me – What to Consider When Buying a Salon](https://www.daysmart.com/salon/blog/salons-for-sale-near-me/): Buyers guide to buying a salon, from Daysmart Salon. - [How to Build Clientele: A Hair Stylists Crafty Guide](https://www.daysmart.com/salon/blog/building-clientele/): Daysmart Salon offers the top tips on building clientele for your salon business. - [17 Hair Salon Ideas You Need in your Marketing Strategy](https://www.daysmart.com/salon/blog/hair-salon-ideas/): Daysmart Salon provides top hair salon marketing tips to generate more clientele to your business. - [12 Salon Products to Help You Accomplish Your 2021 Goals](https://www.daysmart.com/salon/blog/12-salon-products/): Daysmart Salon highlights 12 salon products to accomplish your salon business goals in 2021. - [12 Fun Gifts for Hairdressers They'll Be Sure To Love](https://www.daysmart.com/salon/blog/gifts-for-hairdressers/): Birthdays, seasonal holidays, anniversaries, salon launches: there are many opportunities to get unique gifts for hairdressers. - [Check Out What We've Recently Released!](https://www.daysmart.com/salon/blog/whats-new-q4-2020/): Daysmart Salon is frequently updated with new features so you can streamline your operations, increase your profits, and grow your business. - [The Best Nail Salon Names for 2024](https://www.daysmart.com/salon/blog/nail-salon-names/): Searching for the ideal name for your nail salon business? Dive into our comprehensive guides on the best nail salon names in 2024. - [Salon Trends Predicted to Dominate 2021](https://www.daysmart.com/salon/blog/salon-trends-2021/): Here are the hottest salon trends of 2021, from Daysmart Salon. - [Famous Hair Stylists Making an Impact on the Beauty Industry](https://www.daysmart.com/salon/blog/famous-hair-stylists/): Many famous hair stylists have received praise for their work with celebrities as well as their innovative ideas and techniques. - [Use Instagram to Increase Your Salon’s Status and Sales](https://www.daysmart.com/salon/blog/use-instagram-increase-salons-status-sales/): Learn how to utilize instagram effectively as a salon business owner. - [15 Festive Designs for Christmas Nails](https://www.daysmart.com/salon/blog/christmas-nails/): Tis the season to be glamorous! Daysmart Salon highlights the top Christmas Nails Designs of 2024! - [Customer Spotlight: Belleza Hair and Nail Studio, Inc.](https://www.daysmart.com/salon/blog/customer-spotlight-belleza/): Daysmart Salon highlights Belleza Hair and Nail Studio and the tips they utilize to have success in the salon industry. - [Set Yourself up for Success With These Tips on Renting a Salon Chair](https://www.daysmart.com/salon/blog/renting-a-salon-chair/): Rent out all your salon chairs for optimal business performance as a salon business owner. - [The 2020 Small Business Saturday Marketing Checklist](https://www.daysmart.com/salon/blog/small-business-saturday-marketing-checklist/): Here's how you can get yourself in a good place for this small business saturday. - [Hair Salon Sales Bringing in Clients This Holiday Season](https://www.daysmart.com/salon/blog/hair-salon-sales/): Are you trying to squeeze in as many sales as possible before the end of the year? Holiday promotions are the perfect way to increase hair salon sales. - [Shiny Hair is Trending Check Out The Best Hair Shine Sprays of 2020](https://www.daysmart.com/salon/blog/hair-shine-spray/): Familiarize yourself with the top Hair Shine Sprays of 2020. - [How to Submit Your Salon For An Award](https://www.daysmart.com/salon/blog/salon-awards/): Confident in your salon? Submit your salon to be considered for these salon awards. - [How to Properly Tip Your Nail Technician](https://www.daysmart.com/salon/blog/nail-salon-tip/): Tipping is a great way to show gratitude to your local nail salon. Here are some tips to help know how much to tip nail salon technicians. - [Customer Spotlight: Whitney’s Love Nail Beauty Bar](https://www.daysmart.com/salon/blog/customer-spotlight-whitneys-love/): Check out our customer spotlight blog here. - [6 Creative Text Marketing Campaigns for Your Salon That Engage Clients](https://www.daysmart.com/salon/blog/text-marketing/): Here's how to utilize text message marketing to improve your salon business's processes. - [Top Must Read Salon Magazines To Stay On Top Of Salon Trends](https://www.daysmart.com/salon/blog/salon-magazines/): Keep up to date with these salon magazines and stay with the trends! - [Customer Spotlight Studio Bleu](https://www.daysmart.com/salon/blog/customer-spotlight-studio-bleu/): Check out our customer spotlight blog here. - [Customer Spotlight: Rebel Salon](https://www.daysmart.com/salon/blog/customer-spotlight-rebel-salon/): Check out our customer spotlight blog here. - [How to Sell More Gift Cards in Your Salon This Holiday Season](https://www.daysmart.com/salon/blog/sell-gift-cards/): Learn how to utilize gift cards in your independent salon business. - [Your Small Business Saturday Checklist Is Here!](https://www.daysmart.com/salon/blog/sbs-checklist/): Here's the checklist for this years small business saturday. - [11 Must-Have Nail Supplies for Professionals](https://www.daysmart.com/salon/blog/nail-supplies/): Learn more about the most important nail supplies to have as a nail professional. - [Customer Spotlight: National Women’s Small Business Month](https://www.daysmart.com/salon/blog/women-small-business/): In fact, 85% of our customers are female-owned businesses. With that, we wanted to highlight some of our most inspiring female customers. - [Quality Hairstylist Tools Worth Every Penny](https://www.daysmart.com/salon/blog/hair-stylist-tools/): Make your life easier with these hairstylist tools that are sure to improve your workflow as a hair salon professional. - [Supercharge Your Marketing With New Recurring Campaigns](https://www.daysmart.com/salon/blog/recurring-campaigns/): Set up recurring marketing campaigns to passively drive traffic to your salon business. - [How Getting To Know Your Customers Can Help Grow Your Salon Business!](https://www.daysmart.com/salon/blog/get-to-know-your-customers/): Here's a couple reasons why being familiar with your customers helps your salon business succeed. - [Let Your Salon Station Stand Out With These Funky Salon Station Ideas](https://www.daysmart.com/salon/blog/salon-station-ideas/): Great creative marketing ideas from Daysmart Salon. - [Salon News: Hair Stylists Going Mobile! A New Industry Trend](https://www.daysmart.com/salon/blog/mobile-hairdressing/): With COVID, going mobile may be the future for many salon artists. - [How To Run an Efficient Front Desk in your Salon](https://www.daysmart.com/salon/blog/hair-salon-reception/): If your salon front desk needs some help, consider these ways to improve efficiency and enhance the customer experience to keep customers coming back. - [Customer Spotlight: Bella Bella Hair Boutique, LLC](https://www.daysmart.com/salon/blog/customer-spotlight-bella-bella-hair-boutique/): Daysmart Salon highlghts Bella Bella Hair Boutique and the tips they utilize to succeed as a salon business in 2020. - [Say Goodbye to Summer: 7 Fall Nail Designs You're Sure to Love](https://www.daysmart.com/salon/blog/nail-designs-fall/): Take a look at the hottest nail designs this fall so you can become an expert at doing them! - [Setting Employee Goals at Your Salon That Your Staff Will Achieve](https://www.daysmart.com/salon/blog/setting-employee-goals/): Help your employees succeed by setting employee goals and supporting all of your hair salon professionals. - [Struggling to Sell Retail? Try Amazon!](https://www.daysmart.com/salon/blog/beauty-supplies-amazon/): Learn how to utilize amazon to sell your salon products and flourish as a salon business owner. - [Unicorn Hairstyles: Learn More About This Crazy New Hair Trend](https://www.daysmart.com/salon/blog/unicorn-hairstyle/): Keep reading to discover our guide on how to make unicorn hair. - [Customer Spotlight: Hair by Raqual Rose](https://www.daysmart.com/salon/blog/customer-spotlight-hair-by-raqual-rose/): Raqual Rose provides top salon marketing tips for you to succeed as a salon owner. - [Customer Spotlight: A Charmed Life Nail Salon](https://www.daysmart.com/salon/blog/charmed-life-nail-salon/): Daysmart Salon talks salon marketing tips with A Charmed Life Nail Salon - [What Every Barber Needs to Know Before They Open a Barbershop](https://www.daysmart.com/salon/blog/open-barbershop/): Here are cold hard facts about opening a barbershop, from Daysmart Salon. - [8 Tips for Booking Your Best Hair Appointment](https://www.daysmart.com/salon/blog/hair-appointment/): Book a hair appointment with confidence through online appointment booking on hair salon software. It will be the easiest thing you've ever done! - [It's Wedding Season! Check Out These Trending Wedding Hairstyles For Inspiration](https://www.daysmart.com/salon/blog/wedding-hairstyles/): Learn the top hairstyle trends of 2020 for this upcoming wedding season, and master the wedding hairstyle trends. - [Savvy Hairstylists Pivot to Mobile Salons, 5 Tips for Going Mobile](https://www.daysmart.com/salon/blog/mobile-salons/): Daysmart Salon offers the top tips to succeed as a mobile nail salon. - [Relaxation Day: Ways to Reduce Stress Without Sacrificing Business](https://www.daysmart.com/salon/blog/national-relaxation-day/): Business owners need to relax more than anyone! Make sure to read the top tips for relaxation as an independent salon business owner. - [Explore The Latest In Daysmart Salon!](https://www.daysmart.com/salon/blog/whats-new-q3-2020/): The newest features from Daysmart Salon in Fall of 2020. - [Customer Spotlight: Salon Salon](https://www.daysmart.com/salon/blog/customer-spotlight-salon-salon/): Check out our customer spotlight blog here. - [National Friendship Day: Why Salon Friends Are the Best Friends](https://www.daysmart.com/salon/blog/salon-friends/): A rising tide lifts all ships, and the salon industry is no island. Build your network of salon professionals and watch your opportunities grow! - [Why You Should Promote Locks of Love in Your Salon](https://www.daysmart.com/salon/blog/locks-of-love/): Locks of love is a great way to give back as a salon owner. - [Customer Spotlight: Salon Voe](https://www.daysmart.com/salon/blog/customer-spotlight-salon-voe/): Check out our customer spotlight blog here. - [Do's and Don'ts of Re-Strategizing Your Business Post-Pandemic](https://www.daysmart.com/salon/blog/dos-and-donts-of-re-strategizing-your-business-post-pandemic/): Daysmart Salon provides the top ways you can restrategize your business post COVID. - [7 Salon Marketing Ideas to Attract Millennial Clients](https://www.daysmart.com/salon/blog/salon-marketing-ideas/): Daysmart Salon Software provides some unique ideas to market your business to a younger generation. - [Show Off This Summer With These Trending Nail Designs](https://www.daysmart.com/salon/blog/nail-design/): Check out these hot nail art ideas and show off your style! - [Transition to Salon Suite Rental Like a Boss](https://www.daysmart.com/salon/blog/salon-suite-rental/): Renting is the way to go for salon professionals today. - [Customer Spotlight: Icon Hair Architexture](https://www.daysmart.com/salon/blog/customer-spotlight-icon-hair/): Learn more about what it takes to succeed as a salon owner in 2020 from Icon Hair Architexture. - [Salon Strategies To Boost Client Relationships During COVID-19](https://www.daysmart.com/salon/blog/client-relationship-salon-strategies/): Capitalize on your business opportunities and build relationships in your salon despite the COVID-19 pandemic. - [Workaholics Day: Important Ways Entrepreneurs Can Achieve Work-Life Balance](https://www.daysmart.com/salon/blog/entrepreneur/): Entrepreneurial life is challenging, and it's important as a salon owner to incorporate good work-life balance. - [Salon Owners: Ditch Pen & Paper for Maximum Efficiency and Success](https://www.daysmart.com/salon/blog/salon-owners-ditch-pen-paper/): Switch from pen and paper to a salon software tool to optimize your salon business processes. - [What’s In It For You? Calculating Your Return While Growing Your Salon](https://www.daysmart.com/salon/blog/return-on-investment/): Learn how to increase your ROI as a salon business owner. - [Tips for Salon Assistants Elevating the Game](https://www.daysmart.com/salon/blog/salon-assistant-jobs-2/): Here are the top tips to succeed as a salon assistant-and impress your boss. - [Salon Games that Engage Your Team and Keep Morale and Productivity Up](https://www.daysmart.com/salon/blog/salon-games-2/): Some great team building games for your salon business. - [Top Tips to Target Male Clientele in Your Salon This Father's Day](https://www.daysmart.com/salon/blog/hair-salon-men/): Men need hair care too; be a pro on the latest men's hair care trends this Father's Day. - [Customer Spotlight: Urban Style Hair Salon](https://www.daysmart.com/salon/blog/customer-spotlight-urban-style/): Check out our customer spotlight blog here. - [Style Your Summer Hairstyles With These 8 Practical Stylish Up-Do's](https://www.daysmart.com/salon/blog/summer-hairstyles-2/): Learn how to style these summer hairstyles with Daysmart Salon. - [Free Salon Software?!? How Can That Be?](https://www.daysmart.com/salon/blog/free-salon-software-2/): It's important to invest in a salon software you know will meet your needs, without being clunky and ridden with ads. - [The Price is Right: An Easy Guide To Setting Your Salon Price List](https://www.daysmart.com/salon/blog/salon-price-list/): Here's how to price your salon treatments, from Daysmart Salon. - [World Environment Day: Simple Ways To Make Your Salon More Green](https://www.daysmart.com/salon/blog/green-salon/): Having an eco-friendly salon is a great selling point, and ultimately, the correct choice to make. - [How to Future-Proof Your Hair Salon Post-COVID-19](https://www.daysmart.com/salon/blog/future-proof-your-hair-salon-post-covid-19/): Learn how to weather the storm of COVID-19 and come out successful with your salon business. - [Graduation Hairstyles Your Clients Can Rock Under Their Cap](https://www.daysmart.com/salon/blog/graduation-hairstyles/): Dress for success with these graduation hairstyle suggestions from Daysmart Salon. - [Increase Profits By Selling Express Services as Add Ons In Your Salon](https://www.daysmart.com/salon/blog/express-salon-services/): Express services are a great feature that can help your salon business cater to those looking for on-the-go solutions. - [Gift Certificates for Your Salon: Help Your Customers Support You](https://www.daysmart.com/salon/blog/making-gift-certificates-for-salon/): Utilize gift certificates to build rapport with customers and get direct referrals from them. - [Modernizing A Family Salon With An All-In-One Software Solution](https://www.daysmart.com/salon/blog/customer-spotlight-images-salon/): Salon Software is the key to succeeding as a salon business in 2020. Utilize text marketing and appointment booking services to save yourself some time. - [How to Set Your Freelance Hair Stylist Rates](https://www.daysmart.com/salon/blog/set-freelance-stylist-rates/): Setting your freelance hair stylist rates are important to ensure you are making the money you are worth. - [How to Get Your Appointment Book for Salon Prepped to Reopen](https://www.daysmart.com/salon/blog/appointment-book-for-salon-2/): Get your appointments booked easily with salon software, and allow yourself to focus on the real nitty gritty of your business. - [Top Hair Hashtags to Boost Your Instagram Likes](https://www.daysmart.com/salon/blog/hair-hashtags/): Use these hashtags to get the salon algorithm to notice you. - [How to Design a Newsletter to Support Your Salon During COVID-19](https://www.daysmart.com/salon/blog/design-a-newsletter-2/): Learn more about Newsletters from Daysmart Salon. - [5 Reasons to LOVE Your Receptionist](https://www.daysmart.com/salon/blog/receptionist-day/): 5 reasons why you should love your receptionist. - [Start Smart: Reopening Salons Means New Cleaning Protocols](https://www.daysmart.com/salon/blog/reopen-salon-cleaning-protocols/): Keep your salon clean for optimal business. - [Salon Communications: How to Prepare Clients for your Reopening](https://www.daysmart.com/salon/blog/salon-communications-reopening/): Advertising your salon reopening is integral to bringing in old and new clients alike, back to your business. - [Social Media: A Great Business Move to Showcase Your Salon's Nails](https://www.daysmart.com/salon/blog/social-media-nails/): Any modern business needs social media to succeed- including nail salons. - [Want Better Tips as a Hairdresser? Read This Blog](https://www.daysmart.com/salon/blog/hair-salon-tips/): Discover several ways you can win more tips as a hairdresser from Daysmart Salon. - [What's New With DaySmart Salon? Learn More!](https://www.daysmart.com/salon/blog/whats-new-q2-2020/): Learn the latest salon news from Daysmart Salon in 2020. - [Free Tele-Consultation Service for Salons and Spas Impacted by COVID-19](https://www.daysmart.com/salon/blog/tele-consultation-service/): Utilize teleconsultation for your salon or spa. - [Complete Guide to Salon Hiring: How to Hire Top Employees](https://www.daysmart.com/salon/blog/salon-hiring/): Hiring top employees will help your salon succeed and take much of the load off your back as a salon owner. - [Sudden Surge for Virtual Hairstylist Tech & Digital Hair Consultants](https://www.daysmart.com/salon/blog/virtual-hairstylist-2/): COVID has created a need for mobile hairstylists; learn how to excel in this avenue. - [Quotes to Inspire: The Best Hair Quotes for Hairdressers](https://www.daysmart.com/salon/blog/quotes-about-hair/): These hair quotes from Daysmart Salon are guaranteed to optimize your salon business Instagram account. - [Do You Offer Services for Natural Hair? Here's What You Need to Know](https://www.daysmart.com/salon/blog/hair-ideas-natural-hair/): Use minimal product for maximum result in this natural hair guide from Daysmart Salon. - [The CARES Act & Just the Facts You Need!](https://www.daysmart.com/salon/blog/the-cares-act/): Learn more about the CARES Act here. - [Could COVID-19 Help You Prepare Better Marketing?](https://www.daysmart.com/salon/blog/small-business-marketing/): Use the COVID-19 pandemic as a time to learn more about marketing with Daysmart Salon. - [How Much Do Hairstylists Earn & Opportunities To Make More](https://www.daysmart.com/salon/blog/salary-hair-stylist/): Learn what to expect earning as a hair salon professional. - [Should I Get a Cosmetology Scholarship? Everything You Need to Know](https://www.daysmart.com/salon/blog/cosmetology-scholarship/): Learn more about the cosmetology path and how it leads to becoming a salon stylist with Daysmart Salon. - [You Know You're a Hairdresser When](https://www.daysmart.com/salon/blog/hairdresser-confessions/): You'll relate to this blog if you're a seasoned hairdresser. - [Staying Informed with COVID-19: Resources for Small Businesses](https://www.daysmart.com/salon/blog/small-business-owners-covid-19-resources/): Here's how to stay informed with COVID-19 - [Supporting Women-Run Businesses](https://www.daysmart.com/salon/blog/women-run-businesses/): International Women’s Day was on March 8, but support for women-led businesses should remain top of mind all year-round. - [How to Grow Your Business with Instagram](https://www.daysmart.com/salon/blog/how-to-grow-on-instagram/): Instagram continues to be a vital tool for marketing, read on to learn more ways to grow your exposure as a hairdresser. - [How to Succeed in the Beauty Business](https://www.daysmart.com/salon/blog/succeed-beauty-business/): Learn how to accomplish success in the beauty business with Daysmart Salon. - [Customer Spotlight: From One-man Show to Award-Winning Barber Shop](https://www.daysmart.com/salon/blog/the-ultimate-barber/): Daysmart Salon highlights this award winning barber shop. - [What's the Difference Between a Beauty Bar and a Salon? Find out Here!](https://www.daysmart.com/salon/blog/beauty-bar/): Find out the difference between a regular salon and a beauty bar salon with this interesting read from Daysmart Salon. - [Salon News Websites: Keep Up With Salon Industry Trends!](https://www.daysmart.com/salon/blog/salon-news-websites/): Keep up with the latest salon industry trends. - [6 Winning Nail Salon Promotion Ideas To Bring In New Business](https://www.daysmart.com/salon/blog/nail-salon-promotion/): Promotion is essential for independent nail salons! Learn the top tips from Daysmart Salon. - [How to Craft a Hairstylist Bio to Attract Clients on Instagram](https://www.daysmart.com/salon/blog/hairstylist-bio/): Get a great headshot and build a great Hairstylist bio with this guide from Daysmart Salon. - [It’s Tax Time! Automate Financial Management With QuickBooks Connect Integration!](https://www.daysmart.com/salon/blog/quickbooks-connect-integration/): Integrate Quickbooks with Daysmart Salon to create a seamless platform to track your taxes. - [Just in Time for Valentine's Day: How to Do Heart Hairstyles](https://www.daysmart.com/salon/blog/heart-hairstyle/): A heart-shaped bun is one of the easiest heart hairstyles to do. All you need is some simple twisting and pinning. - [Customer Spotlight: Tesoro Salon](https://www.daysmart.com/salon/blog/customer-spotlight-tesoro-salon/): Check out our customer spotlight blog here. - [Eliminate Foot Pain With These Top Tips For Hairdressers](https://www.daysmart.com/salon/blog/tips-for-hairdressers/): Get rid of the common problem of foot pain with these helpful tips from Daysmart Salon. - [Boost Your Clientele With Male Manicure Services](https://www.daysmart.com/salon/blog/manicure-for-men/): Even men need manicures-and you'll gain more clients by offering them! - [If You Aren't Already Doing Regular Scalp Treatments, Here's Why You Should!](https://www.daysmart.com/salon/blog/scalp-health/): Daysmart Salon gives the tea on taking care of your scalp. - [Communal Hair Stylist Stations: A Growing Industry Trend](https://www.daysmart.com/salon/blog/communal-hair-stylist-stations/): Learn more about communal hair stylist stations and how the operate in the salon business, from Daysmart Salon. - [What's New With DaySmart Salon? Find Out Here!](https://www.daysmart.com/salon/blog/whats-new-q1-2020/): Discover the latest salon trends from Daysmart Salon in 2020. - [Jumpstart January with Salon Software](https://www.daysmart.com/salon/blog/jumpstart-january-salon/): It’s nearly the new year: January salon clients are booking appointments right and left in order to start the year off with a trendy new haircut. - [7 Reasons Your Salon Needs Text Marketing](https://www.daysmart.com/salon/blog/salon-text-marketing-2/): Text marketing is crucial for the burgeoning salon business. - [Salon Trends Predicted To Dominate 2020](https://www.daysmart.com/salon/blog/salon-trends/): Daysmart Salon keeps you up to date with the latest salon trends. - [Your Salon Business New Year’s Resolutions for 2020](https://www.daysmart.com/salon/blog/new-year-business-plan/): How to set good business goals as an independent salon business owner for your salon. - [How to Give Your Salon a Fresh Start for the New Year](https://www.daysmart.com/salon/blog/salon-new-year/): Kickstart your salon business this new year. - [Every Salon Owner’s Christmas Wish List](https://www.daysmart.com/salon/blog/salon-christmas-wish-list/): See what Santa will bring the Salon owners this Christmas. - [Decorating Your Salon For The Holiday Season](https://www.daysmart.com/salon/blog/salon-decorations/): Make your salon space festive and welcoming this holiday season. - [How to Beat the Winter Blues in Your Salon](https://www.daysmart.com/salon/blog/beat-winter-blues-salon/): Get past the winter blues and motivate your salon employees to succeed and be energized with this guide. - [What's New With DaySmart Salon? Add-Ons, Mobile Apps & More](https://www.daysmart.com/salon/blog/whats-new-2019/): Check out the newest features from Daysmart Salon in 2019. - [No-Shave November: A Popular Trend for Salons](https://www.daysmart.com/salon/blog/no-shave-november/): Learn more about no shave november. - [11 Makeup Trends Beauty Salons Should Try This Fall](https://www.daysmart.com/salon/blog/fall-makeup-looks/): Here's a look at the most popular makeup trends you as a salon business owner should add to your arsenal this Fall. - [Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market](https://www.daysmart.com/salon/blog/survey-salon-industry/): The best info for small businesses. - [Integrating Credit Card Processing With Your Software](https://www.daysmart.com/salon/blog/credit-card-transactions/): How to integrate credit card processing in your software with Daysmart Salon. - [Is Your Salon Ready for Tax Day?](https://www.daysmart.com/salon/blog/tax-day/): Prepare your salon business for tax day with this blog from Daysmart Salon. - [Leadership Priorities for Salon Management Success](https://www.daysmart.com/salon/blog/leadership-priorities-salon-management-success/): Learn how to manage your salon team well and build a successful salon and a happy team. - [Protect Your Reputation & Manage Customer Satisfaction With Daysmart Salon Reputation Management!](https://www.daysmart.com/salon/blog/hair-salon-reviews/): Keep your customers loyal and trusting you with this guide on Salon Reputation Management. - [Hair Styling Products You Need In Your Salon (And Your Life!) In 2019](https://www.daysmart.com/salon/blog/hair-styling-products/): Keep reading to discover the top trending hair products you need in your salon (and your life!) in 2019. - [National Mentoring Month: Meet Ann Arbor’s Shelby Kinney](https://www.daysmart.com/salon/blog/mentoring-month-shelby-kinney/): National Mentoring Month is dedicated to raising mindfulness around the importance of mentoring. - [9 Free Salon Advertising Tools to Help You Boost Your Marketing Strategy](https://www.daysmart.com/salon/blog/9-free-salon-marketing-tools/): Daysmart Salon dives into different free methods of advertising and marketing your salon business. - [Daysmart Salon Partners With Salon Guys To Save You Money With BIG Discounts](https://www.daysmart.com/salon/blog/salon-guys-partnership/): Announcing this huge partnership! - [Instagram ‘Book Now’; Available for Daysmart Salon!](https://www.daysmart.com/salon/blog/instagram-book-now/): Utilize Instagram's "Book Now" feature to allow clients to easily book with your integrated salon software. - [National Clean Up Your Desk Day: How Daysmart Salon Can Keep You Organized!](https://www.daysmart.com/salon/blog/salon-ideas-desk-day/): Declutter your desk today! - [And The Winner Is: Here Are the 10 Top Hair Products of 2018](https://www.daysmart.com/salon/blog/beauty-supplies-2018/): Daysmart Salon gives you the scoop on the top 10 hair products of 2018 and how to market them as a salon business owner. - [Increase Sales for the Holiday Season with DaySmart Salon!](https://www.daysmart.com/salon/blog/salon-sales-holiday-season/): Make bank this holiday season with expert salon advice from Daysmart Salon. - [5 Ways to Kick-Start Your Salon Social Media Strategy](https://www.daysmart.com/salon/blog/5-ways-kick-start-salon-social-media/): Daysmart Salon offers 5 easy ways to kick start your salon business social media, - [With 2018 Coming To An Ends Time For Your Year-End Review!](https://www.daysmart.com/salon/blog/salon-business-plan/): A great time to review your 2018 salon business plan and how you've accomplished your goals. - [How to Launch Your Beauty Salon Loyalty Program](https://www.daysmart.com/salon/blog/hair-salon-loyalty-programs/): Hair Salon Loyalty Programs are a great way to build legacy customers and keep people coming back again and again. - [Business Software: Your Salon’s Holiday Season Secret Weapon](https://www.daysmart.com/salon/blog/managing-a-salon-holidays/): The holiday season can present unique opportunities for people managing a salon. - [Benefits of Integrated Credit Card Processing in 2019](https://www.daysmart.com/salon/blog/credit-card-processing-2019/): Credit card processing is a vital component of your salon business in 2019. Learn how to utilize it best in this blog. - [“Let’s Get Growing” With DaySmart CEO Jeff Dickerson & Peoples Barber](https://www.daysmart.com/salon/blog/peoples-barber-shop/): Growth strategies for the modern salon business. - [Let’s Get Growing with DaySmart CEO Jeff Dickerson & Salon Vici](https://www.daysmart.com/salon/blog/salon-success-salon-vici/): Daysmart Salon and Salon Vici team up to offer you great salon business advice. - [7 Ways Salon Software Makes It Easier To Work From Home](https://www.daysmart.com/salon/blog/work-from-home/): Why do you spend so much time at the salon? Is it because you need to be there to answer the phone and take bookings? - [Salon Beauty Trends Not To Miss in 2018](https://www.daysmart.com/salon/blog/salon-beauty-trends-not-to-miss-in-2018/): Don't sleep on the top salon beauty trends of 2018! - [13 Secrets To Building Your Brand as a Salon Booth Renter](https://www.daysmart.com/salon/blog/salon-booth-rental-3/): Building your brand as a salon booth renter has never been more important. Learn the top tips from Daysmart Salon here. - [How to Grow Your Salon Business: Acquisition, Conversion, Retention](https://www.daysmart.com/salon/blog/how-to-grow-your-salon-business-acquisition-conversion-retention/): Grow your salon business by enhancing acquisition, conversion, and retention with this thorough marketing guide from Daysmart Salon, tailored for salon owners. - [Strategies for Hair Stylists to Get More Clients](https://www.daysmart.com/salon/blog/strategies-hair-stylists-get-clients/): Utilize Daysmart Salon salon business advice to get more clients to your business. - [Why Marketing Automation is Essential to Your Salon's Growth](https://www.daysmart.com/salon/blog/salon-marketing-automation/): Marketing Automation as a salon business is key to your Salon's Growth! - [Hair Inspiration for Freelance Stylists](https://www.daysmart.com/salon/blog/hair-inspiration-freelance-stylists/): Make sure you're up to date on the latest trends as a freelance salon owner. - [7 Valentines Day Marketing Ideas for Your Salon](https://www.daysmart.com/salon/blog/valentines-day-marketing-ideas/): Marketing Ideas for your salon during this valentines day. - [Why Your Salon Needs Reliable Performance Reporting](https://www.daysmart.com/salon/blog/salon-needs-reliable-performance-reporting/): Daysmart Salon Software's performance reporting is vital to you knowing more about your clients behavior. - [How the Right Piece of Software Can Help You Achieve Beauty Salon Success](https://www.daysmart.com/salon/blog/beauty-salon-success/): Here's why you should consider using salon software to automate your business processes, and improve your salon business. - [Maintain Morale During the Holidays!](https://www.daysmart.com/salon/blog/salon-morale/): Maintain that morale, during the holidays. - [8 Ways a Great Nail Salon POS System Can Increase Your Profits](https://www.daysmart.com/salon/blog/nail-salon-pos-system/): Utilize a nail salon POS System to increase your profits. - [7 Hair Stylist Business Card Tips to Increase Bookings](https://www.daysmart.com/salon/blog/7-hair-stylist-business-cards-increase-bookings/): Daysmart Salon offers 7 Business Card ideas for your growing salon business. - [Ditch the Front Desk: Find The Best Appointment Scheduling Software](https://www.daysmart.com/salon/blog/best-appointment-scheduling-software/): Daysmart Salon excels at providing salon business owners with helpful tips like text marketing, automated appointment booking, and more. - [Feature Update: Making the Most of Mobile](https://www.daysmart.com/salon/blog/features-mobile-app/): At Daysmart Salon, we are frequently adding enhancements and features to our software in order to make it efficient, like our most recent mobile updates. - [How to Measure Your Hair Salon Marketing Strategy](https://www.daysmart.com/salon/blog/hair-salon-marketing-strategy/): The hair salon marketing advice below is geared towards the freelance hair stylist, although a salon owner/franchisee may see value in it as well. - [5 Ways the Wrong Salon App Can Tarnish Your Business](https://www.daysmart.com/salon/blog/wrong-salon-app/): We’ve outlined 5 flaws of some apps and how they can hurt your business. - [5 Big Salon Industry Trends to Watch in 2017](https://www.daysmart.com/salon/blog/5-big-salon-industry-trends-watch-2017/): Daysmart Salon provides 5 up and coming industry trends to watch in the salon business in 2017. - [How to Set up a Marketing Campaign with Yelp](https://www.daysmart.com/salon/blog/yelp-marketing/): With the flexible email marketing tools within Daysmart Salon it is easy to include a link to your Yelp listing. - [Improve Customer Experiences with Hair Salon Software](https://www.daysmart.com/salon/blog/customer-experience-hair-salon-software/): Improve your customer experience at your salon business with Hair Salon Software. - [Launch Your New Salon with Award-Winning Software](https://www.daysmart.com/salon/blog/launch-new-salon-award-winning-software/): The super-efficient Daysmart Salon platform provides many time-saving and money-saving advantages for new shops. - [How to Use Email Marketing to Boost Client Retention & Sales](https://www.daysmart.com/salon/blog/email-marketing-boosts-client-retention-sales/): Utilize Email Marketing to increase the number of prospective clients your salon can reach. - [Resolve No-Shows with Modern Solutions](https://www.daysmart.com/salon/blog/resolve-no-shows-modern-solutions/): Make sure your time is not wasted with no shows with Daysmart Salon. - [11 Price Raising Strategies That Retain Clients](https://www.daysmart.com/salon/blog/price-raising-strategies/): How to raise your prices without upsetting your customers. - [Silence in the Salon: Small Talk vs. Quiet Chair](https://www.daysmart.com/salon/blog/silence-salon-small-talk-vs-quiet-chair/): Daysmart Salon small business advice. - [Sweet Summer Salon Promotions](https://www.daysmart.com/salon/blog/sweet-summer-salon-promotions/): The best summer promotions for your salon. - [Payroll Management Added to Daysmart Salon Cloud](https://www.daysmart.com/salon/blog/payroll-management-salon-iris-cloud/): Manage your payroll with the Daysmart Salon Cloud. - [Winning the Game of Online Reviews](https://www.daysmart.com/salon/blog/winning-game-online-reviews/): Online reviews are the new personal recommendation—reviews determine the quality of your business. So getting client opinions to help your salon is vital. - [Your Salon's Culture: Creativity + Teamwork](https://www.daysmart.com/salon/blog/salons-culture-creativity-teamwork/): Culture is vital to building a successful salon team. - [Customize Salon Loyalty Programs to Reward & Retain Clients](https://www.daysmart.com/salon/blog/customize-salon-loyalty-programs-to-reward-retain-clients/): Design your customer loyalty programs around the things clients really want and what helps them feel valued. - [Festive Holiday Promotions Can Boost Your Business](https://www.daysmart.com/salon/blog/festive-holiday-promotions-can-boost-your-business/): Many clients want to try out a new look for special holiday occasions. We’ve compiled a series of merry merchandising strategies and salon station ideas… - [Daysmart Salon Version 12: Built with your work style in mind](https://www.daysmart.com/salon/blog/salon-iris-version-12-built-with-your-work-style-in-mind/): Salon Iris Version 12 arrives! - [New: Importing Data for Daysmart Salon Cloud](https://www.daysmart.com/salon/blog/new-importing-data-for-salon-iris-cloud/): Importing Data for the Daysmart Salon Cloud. - [New: Features, Including Automatic Appointment Reminders](https://www.daysmart.com/salon/blog/new-features-automatic-appointment-reminders/): Daysmart Salon offers automatic appointment reminders. - [You have a salon already, and you're looking to improve it? Great!](https://www.daysmart.com/salon/blog/improve-your-salon/): Whether you’ve been using a book to manage your appointments or another software and are looking to switch, we will help make your transition easy. - [Meet Your Salon Startup’s Perfect Technology Partner](https://www.daysmart.com/salon/blog/tools-for-a-new-salon/): Utilize technology effectively as a salon business owner. - [7 Ways to Improve Salon Retail Sales](https://www.daysmart.com/salon/blog/7-ways-improve-salon-retail-sales/): Daysmart Salon offers 7 ways to improve your salon business retail sales. - [Salon Retail Sales Boost Business Credibility](https://www.daysmart.com/salon/blog/salon-retail-sales-boost-business/): Great salon advice from Daysmart Salon. - [3 Social Media Tools to Help Manage Your Salon Social Marketing](https://www.daysmart.com/salon/blog/3-social-media-tools-for-your-salon/): Daysmart Salon has the scoop on the latest social media marketing tools for your salon business. - [11 Great Small Business Tools from Google](https://www.daysmart.com/salon/blog/11-great-small-business-tools-google/): Daysmart Salon provides 11 small business tools to utilize with Google. - [Daysmart Salon Wins Beauty Launchpad's Choice Award](https://www.daysmart.com/salon/blog/salon-iris-wins-beauty-launchpads-readers-choice-award/): We are award winners! Amazing! ## Partners ## Tesimonials - [It's the full package.](https://www.daysmart.com/salon/testimonial/4134/): Having clients be able to book their own appointments make life one hundred percent easier as a stylist. ## Support Resources - [DaySmart Salon Version 13](https://downloads.daysmart.com/Iris/SalonIrisSetupV13.exe): - [Hardware Requirements](https://www.daysmart.com/salon/support/hardware-requirements/requirements/): Hardware requirements for Daysmart Salon Software. - [Remote Connection](https://get.teamviewer.com/8938zc2): - [Recent Update](https://downloads.daysmart.com/Iris/SalonIrisUpdate.exe): - [.NET Framework 4.8](https://downloads.daysmart.com/Setup/Prereq/dotNet48RuntimeFull.exe): - [First Time Installation](https://downloads.daysmart.com/Iris/SalonIrisSetupV13.exe): - [Digital Forms](https://www.youtube.com/watch?v=rmyuMfiwDJQ): - [Online Booking Employee Display Options](https://www.youtube.com/watch?v=8t7bFfvi9AM): - [Bulk Void Appointments](https://www.youtube.com/watch?v=T01EIhkshOs): - [iPad Quick Checkout](https://www.youtube.com/watch?v=MB7ez9hSh4k): - [Multi Ticket Checkout](https://www.youtube.com/watch?v=dDIRC7F1cMc): - [Online Booking Service List](https://www.youtube.com/watch?v=Wmv47owHMBs): - [Online Gift Cards](https://www.youtube.com/watch?v=7oQkwH-h7Jw): - [In-Store Gift Cards](https://www.youtube.com/watch?v=hoABhuSYXkI): - [Two-Way Texting](https://www.youtube.com/watch?v=pPsZ9exwthY): - [Two-Way Texting iPad](https://www.youtube.com/watch?v=1QY1Y40ljNY): - [Payroll](https://www.youtube.com/watch?v=7HcZglms4Nw): - [Closing Tickets](https://www.youtube.com/watch?v=x1IGRDuaNUA): - [Merge Client Information](https://www.youtube.com/watch?v=Wf4BJB3dy_A): - [Client Notes](https://www.youtube.com/watch?v=469GZ8BGsXo): - [Adding Resources](https://www.youtube.com/watch?v=9dg2B70CAsI): - [Add Products](https://www.youtube.com/watch?v=7MtOF-dxhDY): - [Stylist Webinar](https://www.youtube.com/watch?v=Z18m3-AUtq4): - [Add Service](https://www.youtube.com/watch?v=BlX2iivGPNI): - [Employee Access Levels](https://www.youtube.com/watch?v=6yM8kGRYF70): - [Add Employee](https://www.youtube.com/watch?v=pnR9kCSqzjA): - [Add Tender Type](https://www.youtube.com/watch?v=V_D8UnNvqfg): - [Admin Webinar](https://www.youtube.com/watch?v=Y1geDhyJnQA): --- # # Detailed Content ## Pages ### Affiliate Program Application Page - Published: 2025-03-27 - Modified: 2025-04-01 - URL: https://www.daysmart.com/salon/affiliate-program-application-page/ Partner with DaySmart Salon and Earn Extra Cash 💰 Join the DaySmart Salon Affiliate Program and help other salon owners like you! By sharing your love of DaySmart Salon with your community, you'll be able to turn your influence into income by earning $25 commission for each free trial signup. Grow With UsWhy Join? 🌟 A True Partnership: We believe in long-term collaboration, not just one-time payouts. 💰 Unlimited Earning Potential: The more you share, the more you earn—there’s no cap on commissions! 🚀 Easy & Rewarding: Share and watch your revenue grow. Here’s how it works: 1.  Fill out the application. 2.  Get approved. If we're a great fit, we'll welcome you into the program. 3.  Start earning. Get $25 commission every time someone signs up for a free trial or demo through your affiliate link. Let's grow together—apply today and start building additional revenue with DaySmart Salon! See below for details and FAQs. Affiliate Program FAQsThe DaySmart Salon Affiliate Program is a service that provides participants the opportunity to earn commission on free trials or demo requests using specially tracked links. We will provide you with a custom link, images, and promotions that you can post on your website, blog, social media, or directly with your community. When a visitor converts, we will keep track and give you commission on the event. There are no fees associated with the DaySmart Salon Affiliate Program. It is completely free to participate! We accept almost all types of websites that are relevant to our products and do not contain objectionable or offensive materials. DaySmart Salon welcomes all applications, but reserves the right to accept the partnerships that best align with our mission. At this time we are only accepting partners that are located within the continental United States. For any questions you have regarding the DaySmart Salon Affiliate Program, please submit your inquiry to affiliate@daysmart. com. We look forward to connecting! --- ### Affiliate Landing Page - Free Trial - Published: 2025-02-14 - Modified: 2025-02-20 - URL: https://www.daysmart.com/salon/affiliate-landing-page-free-trial/ Elevate Your Salon's Success Sign up today for 50% off your first month! *Effortlessly boost your bottom line with the all-in-one software solution that cuts overhead costs and keeps clients coming back. From appointment booking to payments, DaySmart Salon streamlines operations to make your salon's success a sure thing. Learn MoreWhy Salons Love UsTry DaySmart Salon free for 14 days! No credit card needed. Features That Lighten Your WorkloadRemove Scheduling Challenges Keep a fully booked calendar that fits your unique needs with customizable options to allow double bookings, set individual schedules, and share digital forms. Request a Free TrialKeep Clients Happy Communicate effortlessly and reduce no-shows with appointment confirmations and automated reminders, review requests, and the ability to send special promotions via text and email. Request a Free TrialSimplify Payments Built-in payment processing speeds up checkout, tracks balances, and helps you generate more revenue with gift cards and no-show fees—all while we commit to meeting or beating your current rates. Request a Free TrialStreamline Operations Stay organized with centralized client information, store detailed client profiles, and track your salon's performance with customizable reports. Request a Free TrialReady to see how DaySmart Salon can transform your business? Sign up for 50% off your first month! Get Started** Disclaimer: Transactional fees are not included.  ** --- ### Affiliate Free Trial - Published: 2025-02-11 - Modified: 2025-03-21 - URL: https://www.daysmart.com/salon/affiliate-landing-page-demo/ Elevate Your Salon's Success Increase revenue effortlessly with an all-in-one software solution designed to reduce overhead and keep clients returning. From appointment booking and client communication to payments, DaySmart Salon simplifies operations to guarantee your salon's success. Start your 14-day free trial today and get 50% off your first month! * Learn MoreWhy Salons Love UsStay in Control, All Day LongStreamline Appointment Booking Keep a fully booked calendar that fits your unique needs with customizable options to allow double bookings, set individual schedules, and share digital forms. Request a Free TrialSimplify Daily Operations Stay organized with detailed client profiles, automated communications, inventory tracking, and a powerful dashboard with advanced reporting to save time on bookkeeping and enhance business performance. Request a Free TrialEffortlessly Communicate Reduce no-shows with automated appointment confirmations, review requests, and the ability to send special promotions via text and email, helping you keep your books filled and boost visibility. Request a Free TrialSimplify Payments Built-in payment processing speeds up checkout, tracks balances, and helps you generate more revenue with gift cards and no-show fees—all while we commit to meeting or beating your current rates. Request a Free TrialReady to see how DaySmart Salon can transform your business? Sign Up for a Free Trial Today! * Integrated credit card processing fees still apply. --- ### Salon Payroll Software Features > DaySmart's salon software with payroll helps streamline employee payroll and other tedious tasks. Automate payroll calculations and more. Get a free trial. - Published: 2025-01-31 - Modified: 2025-02-19 - URL: https://www.daysmart.com/salon/features/salon-payroll-software/ Salon Software with PayrollManaging a salon means juggling many responsibilities. Perhaps the most time-consuming, frustrating, and error-prone task, though, is payroll. DaySmart Salon can help you through this tedious task, removing the guesswork and ensuring your stylists get the pay they deserve. With our salon payroll software capabilities, DaySmart Salon can automatically track and calculate commissions on salon services and retail, as well as hourly rates, helping to streamline and simplify payroll later on. DaySmart Salon is an all-in-one salon management solution, helping to streamline and increase bookings, as well as navigate tedious business tasks. DaySmart Salon seamlessly integrates appointment scheduling, payment processing, and business management, so that salons can shift focus back to their clients.  Choose us to work with your salon payroll software! Start Your Free TrialSimplify Salon Payroll Processing with DaySmart SalonPayroll is complicated, but an all-in-one salon payroll system makes life easier. Made with salon owners' needs in mind, DaySmart Salon integrates payroll functionality with a range of other capabilities, giving you more time back with your clients. Our salon software with payroll helps manage everything from hourly wages to commission payments and more in one place. And it’s cloud-based. Automate Salon Payroll Processing for Smoother PaymentsIn the beauty industry, payment variations make managing salon payroll difficult, to say the least. To accommodate all the complexities of salon payroll, DaySmart Salon management software is built for:  Streamlined Payroll Processes: DaySmart Salon’s payroll automation guarantees each stylist is accurately paid. With salon payroll software like this, owners don’t need to manually track hours or commissions.   Error Reduction:  With salon payroll software, manual calculations are removed from the mix. This guarantees that your employees will consistently get paid correctly—increasing staff’s trust and comfort within your salon.   Accurate Payments: From base salaries to commission structures, DaySmart Salon software calculates payments accurately. Easily Set Up Flexible Payments for Your StylistsPaying folks isn't a one-size-fits-all task, especially in the salon industry, where some stylists may be paid hourly, others on commission, or even a mix of both. DaySmart Salon makes it simple to set up and manage flexible payment structures for your salon’s payroll needs. The salon software with payroll can be set to handle:Time Tracking Accurate time tracking is crucial for hourly employees. With salon software, time-tracking features automatically calculate wages based on hours worked. Commission Calculations Stylists often rely on commissions for earnings. DaySmart Salon automates the calculation of commissions based on sales performance and pre-set commission rates for fair compensation. Access Your Salon’s Payroll from AnywhereDaySmart Salon gives salon owners the freedom to check in wherever they are. DaySmart provides access to payroll data through a cloud-based platform that’s accessible from your mobile device, laptop, or tablet. Within the platform, you can access: Commission-Based Pay: You can set commission rates for stylists and calculate payments based on sales with easy adjustments. Hourly Pay: Manage hourly pay for employees by tracking hours worked and automatically calculating wages. Retail Sales Commissions: Stylists who sell salon products can track... --- ### Customer Referral Program - Published: 2025-01-29 - Modified: 2025-03-27 - URL: https://www.daysmart.com/salon/customer-referral-program/ Refer and Save! Know someone looking for salon software? Refer them and earn a $100 credit towards your subscription. * PLUS, the referred business will receive 50% off their first month. There's no limit to how much you can save! Learn more about how it works below, and start referring your network today. How it works Fill out the form above with the referred business information. We'll reach out to talk through the product with your referral. After they sign up to become a DaySmart customer, you'll automatically receive a $100 credit towards your DaySmart subscription* and the referred business will receive 50% off their first month for signing up through the referral program! Finding Your DaySmart Customer ID Login to your account. Navigate to the 'My Info' tab. Copy the 'Customer ID' value under 'Account Overview'. Finding Your DaySmart Customer ID Login to your account. Navigate to the 'More... ' section. Copy the 'Customer ID' seen at the footer. * Disclaimer: the $100 credit applies to your subscription once the referred business becomes a customer. Transactional fees are not included. * --- ### Referral Thank You - Published: 2025-01-29 - Modified: 2025-01-29 - URL: https://www.daysmart.com/salon/referral-thank-you/ Thanks for your referral to DaySmart Salon! A dedicated DaySmart Salon representative will reach out to them very soon. After they sign up to become a DaySmart customer, you'll automatically receive a $100 credit towards your DaySmart subscription* and the referred business will receive 50% off their first month for signing up through the referral program! ** Disclaimer: the $100 credit applies to your subscription once the referred business becomes a customer. Transactional fees are not included. ** --- ### Website Builder - Published: 2025-01-14 - Modified: 2025-03-11 - URL: https://www.daysmart.com/salon/website-builder/ Update Your Image With a Simple Website Builder Attract new clients and wow them with a fresh, custom website that highlights your select services, no web development skills needed.  Start your free trial >Increase Your Online PotentialCreate a Professional Website No coding experience?  No problem! Our easy-to-use integration handles the technical setup, so you can focus on growing your online presence and attracting new clients—without breaking the bank. Stand Out from the Crowd  Shine the spotlight on your talent and services through photo galleries, impressive testimonials, helpful FAQs, and ways to get in touch to book services.  Showcase Your Style with AI Not sure where to begin? Use compelling AI content and beautiful stock images that align with your brand to engage clients and tell your unique success story. Want to learn more about DaySmart Salon? View All Features --- ### Effortless Salon Management - Published: 2024-12-13 - Modified: 2024-12-20 - URL: https://www.daysmart.com/salon/request-a-demo-v2/ Transform Your Salon's Success DaySmart Salon is an all-in-one solution designed to boost revenue, save time, and reduce costs, while enhancing client satisfaction. Streamline your operations so your business can thrive—effortlessly. See How It Works- Request a Demo Today! Appointment Management Credit Card Processing Online Reviews Text CommunicationsGet a demoWhat Stylists Are SayingHaving clients be able to book their own appointments made life one hundred percent easier as a stylist. LaTonya DanielsOwner of Only 1 Touch Beauty Experts, New Haven, CTGet your free demo todayFeatures Designed for Successhttps://www. youtube. com/watch? v=xxvIdD6eSlUGet a demoReady to expand your business? Get your free demo todayWe empower owners of every expertise. Salon and Spa | Nail Salon | Barbershop --- ### 50% Off Promo - Published: 2024-12-04 - Modified: 2024-12-19 - URL: https://www.daysmart.com/salon/50-off-promo-bl/ Get 50% off DaySmart Salon for your first two months! Give your salon the treatment it deserves with the business management solution that's simplifying the way you manage appointments, client information, and payments! Complete the form to speak with our team and claim your discount! Promotional offer is available to Deluxe subscribers and up. This offer expires on January 3, 2024.   Scheduling Made Easy Customize your booking, set individual schedules, and add time blocks and service limitations. View your day at a glance with color-coded services and filtered views based on a specific time range and employee. No More No-Shows Free up the front desk and avoid no-shows with automatic appointment reminders that allow clients to reply to confirm or cancel. Easily Access Customer Information Easily store notes, purchase history, forms, and detailed client information —access information at your fingertips to plan for every client so you can deliver superior customer service. Streamline Payment Processing Built-in payment processing that offers quick checkout, balance tracking, and contactless payments while offering great low rates. --- ### Cyber Month Promo - Q4 2024 > Your Cyber Month Gift to Easily Maximize Revenue: Propel your salon to success ahead of the new year with a free payment device and free data migration on us! - Published: 2024-11-26 - Modified: 2024-12-06 - URL: https://www.daysmart.com/salon/cyber-month-promo/ Maximize Your Holiday Season Propel your salon to success ahead of the new year with a free payment device and free data migration on us! Claim Your Free GiftsDaySmart Salon and Payments check everything off your wish list by streamlining operations, boosting salon revenue, and building client loyalty. You’ll also enjoy lower processing fees with error-free transactions, all while we commit to meeting or beating your current rates.  Maximize Revenue  Get ready to boost revenue with the all-in-one scheduling software that saves stylists and barbers up to $6,500 per year on overhead costs. Built-in payment processing unlocks potential for greater profitability with online gift card sales, service deposits, and by implementing no-show and cancellation fees. Gain Valuable Time We streamline salon management—from appointment bookings to checkout—to help you save up to 6 hours per week on administrative tasks, avoid wasted time on transaction reconciliation, maximize efficiency, and reduce errors.  Increase Client Satisfaction  Make appointment bookings easy and provide quick service, ensuring your clients leave happy and more likely to return.   Start Now With Free Gifts! Fill out the form to get started with DaySmart Salon and Payments.   --- ### Credit Card Processing Promo - Published: 2024-11-05 - Modified: 2024-12-04 - URL: https://www.daysmart.com/salon/credit-card-processing-promo24/ Quick, Seamless, Reliable Payments Take advantage of our Cyber Monday gift and receive a FREE payment device to make your salon’s most profitable season even more rewarding. Claim My Free DeviceStreamline the Checkout Experience Simple PaymentsMaximize EarningsGain Valuable TimeStrengthen Client LoyaltyQuickly Receive FundsReduce Overhead CostFill out the form below to get started with DaySmart Payments! Claim your Cyber Monday Gift by December 31, 2024 --- ### ROI Calculator Gift - Published: 2024-10-22 - Modified: 2024-10-22 - URL: https://www.daysmart.com/salon/roi-calculator-gift/ Try DaySmart for FREE and get 10% off your first year if you love it! No credit card required. See how easy it is to: Schedule appointments Maintain client information Manage services Communicate with clients Learn MoreSign up for your free trial today! Seize Your Day, Smarter! Simplify Scheduling Manage your schedule and stay organized from anywhere with customizable scheduling options for services, waitlists, digital forms, and online bookings that fit your unique business. Stay Connected Get noticed and keep clients coming back with robust communication capabilities in the software. With DaySmart, you can send automated reminders, confirmations, reviews, and promotions with text and email marketing. Accept Payment Don’t waste time working across multiple systems, paying higher fees, and waiting for your funds to be delivered. With DaySmart Payments, you can protect yourself from no-shows, accept prepayments, and securely store cards on file. Streamline Admin Work Centralizing client and employee information will help you save time on bookkeeping and stay on top of business performance, allowing you to provide the best service to every client. "I was inspired to start using it because it was user-friendly with all-inclusive features at a great price! " Angelica Cardosa, Owner of The Wax Spot by AngelicaClaim Your Gift --- ### Salon Accounting & Billing Software > DaySmart's salon accounting software helps salons simplify bookkeeping, bill clients, and drive profit. Try the best salon accounting software today. - Published: 2024-10-08 - Modified: 2024-10-08 - URL: https://www.daysmart.com/salon/salon-accounting-billing-software/ Salon Accounting & Billing Software DaySmart Salon is a complete, cloud-based salon management system that simplifies salons' everyday operations. It makes payroll, customer management, online booking, and reporting a piece of cake. It also handles more complex tasks, like billing and accounting, so that beauty salons can focus on their business. Salon and spa owners can monitor operations from any device thanks to an all-inclusive salon accounting software like DaySmart. Our solution can track employee schedules, inventory levels, and client preferences, as well as streamline payment processing and take the headache out of billing. Start Your Free TrialSimplify Salon Accounting and Billing DaySmart Salon’s billing software is user-friendly and designed to enhance the efficiency of salons and spas. Many streamlined features make it easy for business owners to keep track of meetings, client information, inventory, and bookkeeping.   Plus, integration with major payment processors makes client billing a breeze. The client profile management feature further enhances salon operations and client accounts. The software maintains detailed records of client preferences, visit history, and even payment methods, so salons can deliver more personalized and streamlined services. Automate Your Salon’s Billing and Invoicing DaySmart Salon accounting software automates and simplifies billing and invoicing processes for salons by offering a range of features to streamline financial operations. It ensures greater accuracy and efficiency in managing and accepting payments. It also helps salon owners handle bookkeeping tasks with ease, allowing them to focus more on delivering high-quality services. One of the primary benefits of DaySmart's salon accounting software is smooth interaction with a variety of payment processors. This allows for seamless and precise transactions, minimizing the possibility of manual errors and improving financial management reliability. The program also saves time on administrative tasks, such as bookkeeping, by automating everyday activities. Save Time on Bookkeeping with Salon Accounting Software DaySmart’s salon accounting software includes advanced reporting features, an additional powerful tool for the business that allows owners to manage their finances efficiently and with ease. DaySmart streamlines financial operations, allowing salon owners to focus on their services rather than administrative responsibilities. Streamline Your Salon’s Payroll Management DaySmart Salon billing software simplifies and streamlines payroll management, too. The program automates payroll procedures by providing a comprehensive set of tools that ensure payments are correct and swiftly handled. DaySmart simplifies payroll management by integrating with numerous payment processors, allowing salon owners to focus on their business operations. DaySmart's payroll management system offers several advantages, including automatic payroll calculations that minimize human mistakes and save time on administrative duties. Each employee will receive accurate compensation because the program supports all pay arrangements, regardless of whether salon staff are paid hourly, on commission, or through a combination of both. Easily Track Inventory Levels at Your Salon DaySmart Salon is a complete inventory control system that simplifies supply reordering. Real-time updates enable salon managers to quickly check inventory levels and guarantee that they never run out of necessary products.   The real-time inventory reports in DaySmart Salon's inventory management system let... --- ### Favorite Things Giveaway - Published: 2024-09-26 - Modified: 2025-01-15 - URL: https://www.daysmart.com/salon/favorite-things-giveaway/ Try DaySmart FREE - and get 10% off your monthly subscription for the first year if you love it! No credit card required. See how easy it is to: Schedule appointments Maintain client information Manage your services Communicate with clients Learn MoreSign up for your free trial today! Seize Your Day, Smarter! Simplify Your Scheduling Manage your schedule and stay organized wherever you are with customizable options for services, waitlists, digital forms, and online bookings that fit your unique business. Keep Clients in the Loop Boost client satisfaction with top-notch communications. Send automated reminders, confirmations, reviews, and promotions via text and email marketing. Power Up Your Payments No more working across multiple systems, paying higher fees, or waiting for funds. Protect yourself from no-shows, accept prepayments, and store cards securely. Streamline Admin Tasks Centralize your client and employee information to save time and stay on top of business performance, so you can provide the best service to every client. "I was inspired to start using it because it was user-friendly with all-inclusive features at a great price! " Angelica Cardosa, Owner of The Wax Spot by AngelicaReady to save 10% on your first year with DaySmart Salon? Claim Your Gift --- ### Salon Inventory Software > Automate salon inventory management with DaySmart. See real-time stock numbers, get auto-alerts, and boost profit with our salon inventory software. - Published: 2024-09-23 - Modified: 2024-09-23 - URL: https://www.daysmart.com/salon/salon-inventory-software/ Salon Inventory Software An all-in-one solution designed to meet the dynamic needs of every salon owner and manager, DaySmart Salon software excels in automating inventory management, with features that include real-time updates and alerts when stock levels are low, ensuring that you never run out of essential supplies.   Keep up on inventory, take stock of client preferences, track service history, and personalize marketing efforts, and build stronger client relationships and loyalty with DaySmart Salon. DaySmart’s salon inventory software can enhance operational efficiency and empower salon professionals to elevate their business through a seamless and integrated approach. Start Your Free TrialSimplify Salon Inventory Management with DaySmart Salon DaySmart’s salon inventory software is made to boost operational efficiency across many different aspects of salon management. Its greatest strength is saving you time by automating tedious tasks like appointment scheduling, inventory tracking, and client management, so you can focus more on your craft and less on the boring business details.    The software also includes built-in payment processing, streamlining the transaction process, and ensuring accurately maintained financial records for your salon.   DaySmart Salon also has a mobile access feature that ensures you stay connected to your businesses from anywhere. Plus, the simple interface makes it easy for anyone to navigate and use the app. This means you can keep up with inventory even on-the-go. Track Real-Time Inventory Stock with Salon Inventory Software Our real-time inventory management feature automatically updates supply stock as sales are made, helping inventory levels stay accurate and current, and allowing a clear view of your stock at any moment.   With automatic updates of inventory counts, inventory management becomes a breeze. Automatically maintaining current stock levels can minimize the risk of overstocking or understocking, which can negatively impact the salon's cash flow and profitability—nobody wants that! Understand Client Purchases and Improve Your Salon’s Profitability DaySmart Salon software boosts both client relationships and profitability. One of many fantastic features is the built-in Customer Relationship Management (CRM) system, allowing salon owners to track and analyze clients’ purchase histories and preferences. Plus, since one of the primary benefits of understanding client purchases is providing personalized services and recommendations, the CRM system also allows owners to identify trends and patterns in purchasing behavior. This helps you make educated decisions about inventory management, pricing strategies, and promotional campaigns. DaySmart’s Salon Inventory App The DaySmart Salon Inventory App is designed to provide salon owners and managers the ultimate flexibility for managing inventory. The app allows users to easily monitor stock levels, track every product usage, and manage orders in real-time. But, the overarching objective of the salon inventory app is to simplify processes and save you time by providing a centralized platform where users can easily monitor their stock levels, track product usage, and manage orders, and believe me, this can be a relief! Want to learn moreabout DaySmart Salon? View All FeaturesSalon Inventory Management FAQ First, regularly track stock levels to ensure you have enough supplies to meet client demands without overstocking. This... --- ### Reputation Management Demo - Published: 2024-08-29 - Modified: 2024-09-30 - URL: https://www.daysmart.com/salon/reputation-management-demo/ Grow Your Customer Base with Reputation Management In today’s competitive landscape, your online reputation can make or break your business. DaySmart Reputation Management makes it easy to automate review requests, helping you quickly boost your online presence. Plus, help your customers craft thoughtful and impactful reviews with our AI assistance tool that writes high-quality reviews for them. Request a demo to learn more:Protect Your Reputationand Win New Business Boost 5-Star Ratings Streamline the process of gathering reviews by automatically sending clients emails and texts with direct links to your review page. This will make it easy for them to provide feedback and effortlessly boost your online reputation. Control Your Image Reputation Management allows you to engage with clients and address their feedback promptly within DaySmart, saving you time and effort. Strengthen your relationship with your community while showcasing exceptional customer service. Intelligent Review Assistance Help your customers craft thoughtful and impactful reviews by providing keyword suggestions tailored to your business. All your clients need to do is select a few keywords, and the AI assistant will write a high-quality review. --- ### Free Trial LP - Active - Published: 2024-08-26 - Modified: 2024-12-17 - URL: https://www.daysmart.com/salon/free-trial/ Effortless Everyday Management Cloud-based salon software that allows you to access your business anywhere, on any device, with features designed to maximize revenue and enhance the customer experience. https://www. youtube. com/watch? v=xxvIdD6eSlUStart a 14-day free trial today! FeaturesDesignedfor Success Take your business to the next level by implementing solutions to help fill last-minute openings, increase retail sales, track efficiency, and keep you ahead of schedule. Options toSupportAny BusinessLevel Whether you are an independent service provider or a multi-employee business, select from salon software packages designed to help build your reputation and grow your business. Not only do the Appointment Reminders reduce no-shows, but it also allows us to fill any open appointments. I evaluated three different software options to see what was the easiest to use, gave us all the reports we needed, and provided flexibility. That turned out to be DaySmart Salon. We estimate that by using appointment reminders, text confirmations, and taking online deposits for certain services, using DaySmart Salon has reduced our losses due to "no-shows" by more than half. That's thousands in a typical year for us. ” --- ### Your Interactive Guide to Salon Appointment Software > Download our guide for valuable resources and practical exercises designed to assist you in identifying your salon’s specific needs for success. - Published: 2024-08-05 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/your-interactive-guide-to-salon-appointment-software/ Your Free Guide to Choosing the Right Software For Your Salon Do you manage a small salon with 1-4 stylists, or a larger one in a bustling location? Perhaps you're a booth renter or an independent salon owner. Regardless of your unique salon structure, appointment booking software is an investment that can revolutionize the way you handle bookings and engage with your clients. How do you make sure you're choosing the ideal software for your salon? Download our concise guide with valuable resources, informative videos, and practical exercises designed to assist you in identifying your salon’s specific needs for success by learning: The essential features you should be looking for in a software solution that addresses the specific needs of your salon. Why adopting a software solution is superior to the traditional pen-and-paper approach for appointment tracking. A realistic idea of how much to invest in software, with a comprehensive breakdown of pricing plans. And much more! Fill out the form to download the guide for free! --- ### Software Prices - Published: 2024-07-25 - Modified: 2024-08-05 - URL: https://www.daysmart.com/salon/pricing/ SALON SOFTWARE PRICING PLANS Flexible Optionsfor All Business LevelsMake the switch to an innovative solution that requires minimaldowntime for setup and training and offers free data migration tokeep your business moving. Basic Plan Best for Independent Service Provider$29 / MonthStart Free Trial Appointment Scheduling & Reminders Credit Card Processing Online Booking Social Media "Book Now" Email & Chat Support Online BookingAppointment SchedulingSocial Media "Book Now"Instagram and Facebook BookingFront Desk KioskDigital Forms-Text Messages/Month500Emails/Month1,000Text & Email RemindersEmployee Reminders-Email Marketing-Text Marketing-Two-Way Texting-Mobile AppReportsInventoryPayroll-Multi-Ticket Checkout-QuickBooks Connect-Online DepositsCredit Card ProcessingProductivity DashboardGift Cards-Loyalty Points SystemOnline Reviews-Deluxe Fit for Growing Teams$69 / MonthStart Free Trial Everything in Basic, plus: Includes 3 Users Employee Management Digital Forms Email Marketing Phone Support Online BookingAppointment SchedulingSocial Media "Book Now"Instagram and Facebook BookingFront Desk KioskDigital FormsText Messages/Month1,000Emails/Month5,000Text & Email RemindersEmployee RemindersEmail MarketingText Marketing-Two-Way Texting-Mobile AppReportsInventoryPayrollMulti-Ticket CheckoutQuickBooks Connect-Online DepositsCredit Card ProcessingLoyalty Points SystemGift CardsProductivity DashboardOnline Reviews-Deluxe Growth Increase Productivity$149 / MonthStart Free Trial Everything in Deluxe, plus: Text Marketing Two-way Texting Online Reviews Online BookingAppointment SchedulingSocial Media "Book Now"Instagram and Facebook BookingFront Desk KioskDigital FormsText Messages/Month1,000Emails/Month10,000Text & Email RemindersEmployee RemindersEmail MarketingText MarketingTwo-Way TextingMobile AppReportsInventoryPayrollMulti-Ticket CheckoutQuickBooks Connect-Online DepositsCredit Card ProcessingLoyalty Points SystemGift CardsProductivity DashboardOnline ReviewsPremium Great for Advancing Growth$199 / MonthStart Free Trial Everything in Deluxe, plus: Includes 6 Users Quickbooks Connect Online BookingAppointment SchedulingSocial Media "Book Now"Instagram and Facebook BookingFront Desk KioskDigital FormsText Messages/Month2,500Emails/Month10,000Text & Email RemindersEmployee RemindersEmail MarketingText MarketingTwo-Way TextingMobile AppReportsInventoryPayrollMulti-Ticket CheckoutQuickBooks ConnectOnline DepositsCredit Card ProcessingLoyalty Points SystemGift CardsProductivity DashboardOnline ReviewsPremium Growth Drive RevenueContact for PricingStart Free Trial Everything in Premium, plus: Unlimited Users Expense Tracking Slide Scale Commission Commission Exceptions Overtime Rules Online BookingAppointment SchedulingSocial Media "Book Now"Instagram and Facebook BookingFront Desk KioskDigital FormsText Messages/Month5,000Emails/Month20,000Text & Email RemindersEmployee RemindersEmail MarketingText MarketingTwo-Way TextingMobile AppReportsInventoryPayrollMulti-Ticket CheckoutQuickBooks ConnectExpense TrackingSliding Scale CommissionCommission ExceptionsOvertime RulesOnline DepositsCredit Card ProcessingLoyalty Points SystemGift CardsProductivity DashboardOnline ReviewsUnsure whichDaySmart style fits your business? Contact SalesBasic Best for Independent Service Provider$29 / Month Includes 1 User Appointment Scheduling & Reminders Credit Card Processing Online Booking Social Media "Book Now" Email & Chat Support See All FeaturesSign up for your free trial today! Deluxe Expand Your Team$69Start Free Trial Everything in Basic, plus: Includes 3 Users Employee Management Digital Forms Email Marketing Phone Support See All FeaturesPremium Great for Advancing Growth$199Start Free Trial Everything in Deluxe, plus: Includes 6 Users Text Marketing Two-Way Texting Quickbooks Connect Online Reviews See All FeaturesDeluxe Growth Increase Productivity$149Start Free Trial Everything in Deluxe, plus: Text Marketing Two-Way Texting Online Reviews Premium Growth Contact for PricingStart Free Trial Everything in Premium, plus: Unlimited Users Expense Tracking Slide Scale Commission Commission Exceptions Overtime Rules Unsure whichDaySmart style fits your business? Contact SalesFeatures that Help You GrowSchedulEBasicDeluxePremiumOnline BookingAppointment SchedulingSocial Media "Book Now"Instagram and Facebook BookingFront Desk KioskDigital Forms-CommunicateText Messages/Month5001,0002,500Emails/Month1,0005,00010,000Text & Email RemindersEmployee Reminders-Email Marketing-Text Marketing--Two-Way Texting--ManageMobile AppReportsInventoryPayroll-Multi-Ticket Checkout-QuickBooks Connect--GrowOnline DepositsCredit Card ProcessingProductivity DashboardGift Cards-Loyalty Points System-Online Reviews--Frequently AskedQuestionsYes, of course! Two-week free trials are available for all subscription options. Simply select “Start Your Free Trial” on our website and follow the steps for activation. Or call (800) 527-7600, and... --- ### Take a Tour - Sales - Published: 2024-06-06 - Modified: 2024-12-18 - URL: https://www.daysmart.com/salon/take-a-tour-outreach/ See How Easy it is To Book and Manage Appointments Take a tour of DaySmart Salon's solution with our interactive demo! In a few clicks, you'll see how easy it is to manage your book of business, schedule appointments, and keep customers coming back with rebooking. More Ways We're Simplifying Salon ManagementEasily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information —access information at your fingertips to plan for every client and deliver superior customer service. Grow Your Business with Text Marketing Send text campaigns with predesigned marketing templates ready to go with just a few simple clicks, or you can customize your own. Save Time at Checkin with Online Forms Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. Choose from various custom fields and signature capture and make them required or optional. Boost 5-Star Ratings Gain new clients through great online reviews. Send automated texts and emails to loyal clients requesting them to review their experience with you upon checkout. Then share their positive reviews on Google, Yelp, and Facebook. Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 500 Text Messages/Month 1,000 Emails/Month Employee Reminders Email Market Text Marketing Two-Way Texting Reputation Management Start Your Free Trial Usage and Support 3 Users $9 Each Additional User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Messages/Month 5,000 Emails/Month Employee Reminders Email Marketing Text MarketingAvailable Add-On Service with Plan Two-Way TextingAvailable Add-On Service with Plan Reputation Management Available Add-On Service with Plan Start Your Free Trial Usage and Support 3 Users $9 Each Additional User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Messages/Month 10,000 Emails/Month Employee Reminders Email Marketing Text Marketing Two-Way Texting Reputation Management Start Your Free Trial Usage and Support 6 Users $9 Each Additional User Email and Chat Support Phone Support Unlimited Training Scheduling... --- ### Take a Tour - Trial - Published: 2024-06-06 - Modified: 2024-06-06 - URL: https://www.daysmart.com/salon/take-a-tour-trial/ See How Easy it is To Book and Manage AppointmentsTake a tour of DaySmart Salon's solution with our interactive demo! In a few clicks, you'll see how easy it is to manage your book of business, schedule appointments, and keep customers coming back with rebooking. More Ways We're Simplifying Salon ManagementEasily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information —access information at your fingertips to plan for every client and deliver superior customer service. Grow Your Business with Text Marketing Send text campaigns with predesigned marketing templates ready to go with just a few simple clicks, or you can customize your own. Save Time at Checkin with Online Forms Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. Choose from various custom fields and signature capture and make them required or optional. Boost 5-Star Ratings Gain new clients through great online reviews. Send automated texts and emails to loyal clients requesting them to review their experience with you upon checkout. Then share their positive reviews on Google, Yelp, and Facebook. --- ### Tap to Pay - Published: 2024-05-31 - Modified: 2024-11-12 - URL: https://www.daysmart.com/salon/tap-to-pay/ Simplify Your Payments with Tap to PayLengthy payment processing can disrupt schedules, reduce revenue, and impact customer satisfaction. That’s why DaySmart Payments has made it easier than ever to check out your customers with a simple tap on your own mobile device. No need to wait for a device to be shipped to you! Request a demo to learn more: Modernize Your PaymentsSpeed and Convenience With DaySmart, you can now accept payments online or in-person for a quick and seamless checkout. Customers can simply tap their contactless cards, Apply Pay, or other digital wallets to complete transactions in seconds. Securely Store Cards on File Simplify contactless payments by securely storing clients' credit cards on file within our software using the latest encryption technology. This makes transactions a breeze, boosting convenience for recurring payments like membership plans. Contactless In today’s health-conscious environment, Tap to Pay offers a hygienic payment option, reducing physical contact and promoting safety for both your customers and staff. That’s right – no extra terminals or hardware needed. Click here to learn more about Tap to Pay requirements and compatible devices. --- ### Take a Tour - Paid - Published: 2024-05-30 - Modified: 2024-12-19 - URL: https://www.daysmart.com/salon/take-a-software-tour/ See How Easy it is To Book and Manage Appointments Take a tour of DaySmart Salon's solution with our interactive demo! In a few clicks, you'll see how easy it is to manage your book of business, schedule appointments, and keep customers coming back with rebooking. Ready to see the rest? Click here to request a full demo. More Ways We're Simplifying Salon ManagementEasily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information —access information at your fingertips to plan for every client and deliver superior customer service. Grow Your Business with Text Marketing Send text campaigns with predesigned marketing templates ready to go with just a few simple clicks, or you can customize your own. Save Time at Checkin with Online Forms Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. Choose from various custom fields and signature capture and make them required or optional. Boost 5-Star Ratings Gain new clients through great online reviews. Send automated texts and emails to loyal clients requesting them to review their experience with you upon checkout. Then share their positive reviews on Google, Yelp, and Facebook. Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 500 Text Messages/Month 1,000 Emails/Month Employee Reminders Email Market Text Marketing Two-Way Texting Reputation Management Start Your Free Trial Usage and Support 3 Users $9 Each Additional User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Messages/Month 5,000 Emails/Month Employee Reminders Email Marketing Text MarketingAvailable Add-On Service with Plan Two-Way TextingAvailable Add-On Service with Plan Reputation Management Available Add-On Service with Plan Start Your Free Trial Usage and Support 3 Users $9 Each Additional User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Messages/Month 10,000 Emails/Month Employee Reminders Email Marketing Text Marketing Two-Way Texting Reputation Management Start Your Free Trial Usage and Support 6 Users $9... --- ### Salon-Demo - Published: 2024-05-09 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/demo/ --- ### Take a Tour - Published: 2024-05-03 - Modified: 2024-05-15 - URL: https://www.daysmart.com/salon/take-a-tour/ See How Easy it is To Book and Manage AppointmentsTake a tour of DaySmart Salon's solution with our interactive demo! In a few clicks, you'll see how easy it is to manage your book of business, schedule appointments, and keep customers coming back with rebooking. Ready to see the rest? Click here to request a full demo. More Ways We're Simplifying Salon ManagementEasily Access Client Information Store formulas, notes, purchase history, forms, and detailed client information —access information at your fingertips to plan for every client and deliver superior customer service. Grow Your Business with Text Marketing Send text campaigns with predesigned marketing templates ready to go with just a few simple clicks, or you can customize your own. Save Time at Checkin with Online Forms Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. Choose from various custom fields and signature capture and make them required or optional. Boost 5-Star Ratings Gain new clients through great online reviews. Send automated texts and emails to loyal clients requesting them to review their experience with you upon checkout. Then share their positive reviews on Google, Yelp, and Facebook. --- ### DaySmart Salon - Marketo Test - Published: 2024-04-29 - Modified: 2025-01-27 - URL: https://www.daysmart.com/salon/daysmart-salon-marketo-test/ Test Button Tracking --- ### National Hairstylist Appreciation Day - Starbucks Coffee - Published: 2024-04-11 - Modified: 2024-04-26 - URL: https://www.daysmart.com/salon/national-hairstylist-appreciation-day-starbucks-coffee/ Did Someone Say FREE Coffee? Show this barcode to your local Starbucks cashier to redeem the gift card. Help us spread the ❤️ by limiting yourself to one drink. Industry News and Content Three Reasons Why Clients Aren't Booking Your Business and How To Fix It How to Advertise Your Business Locally Salon Spotlight: Sakora Salon Defines Best Practices for GrowthView All Resources --- ### DaySmart Salon - Starbucks Coffee - Published: 2024-03-27 - Modified: 2024-04-04 - URL: https://www.daysmart.com/salon/starbucks-coffee/ Did Someone Say FREE Coffee? Show this barcode to your local Starbucks cashier to redeem the gift card. Help us spread the ❤️ by limiting yourself to one drink. Industry News and Content Three Reasons Why Clients Aren't Booking Your Business and How To Fix It How to Advertise Your Business Locally Salon Spotlight: Sakora Salon Defines Best Practices for GrowthView All Resources --- ### HV Split Test - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.daysmart.com/salon/hv-split-test/ HV Test Page --- ### HV Test 2 - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.daysmart.com/salon/hv-test-2/ HV TEST 2 - HV TEST 2 go to free trial thank you page Text shown to desktop only Text shown to mobile only access the mobile store hereTest - shown to all traffic --- ### Salon-DualCTA-Mobile - Published: 2024-03-25 - Modified: 2024-03-25 - URL: https://www.daysmart.com/salon/salon-choice-mobile/ We give salon owners the one thing they need the most, time! All the tools needed for scheduling appointments, business management, and recruiting clients. So schedule a demo or start your free 14-day trial today! Ready to take it for a spin? Start your free, no-obligation trial today by downloading our app! Want a personalized walkthrough? Fill out the form below! Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check out clients. It’s like a mini version of DaySmart Salon, right in your pocket! A Salon Receptionist 24/7 A free, customizable website that easily integrates with your Facebook/Instagram business page. Automated reminders to quickly confirm appointments and reduce no-shows by up to 40%. Not only do the Appointment Reminders reduce no-shows, but it also allows us to fill any open appointments. I evaluated three different software options to see what was the easiest to use, gave us all the reports we needed, and provided flexibility. That turned out to be DaySmart Salon. We estimate that by using appointment reminders, text confirmations, and taking online deposits for certain services, using DaySmart Salon has reduced our losses due to "no-shows" by more than half. That's thousands in a typical year for us. ” --- ### Bronner Bros 2024 Lead Capture - Published: 2024-02-23 - Modified: 2024-02-23 - URL: https://www.daysmart.com/salon/bronnerbros-2024/ Effortless Everyday Salon SoftwareDaySmart Salon provides cloud-based software designed to simplify scheduling, streamline operations, and improve client communication for your salon business. 🗓️ Easily manage your daily schedule with our customizable, color-coded appointment book 📱 Send automated client reminders and promotional messages to stay booked and busy 📈 Stay on top of your performance with our suite of fully customizable reports 💈 And more! Fill out the form to request additional information! --- ### Salon Friend Referral > From scheduling to communication to growth strategies, DaySmart Salon offers the all-in-one salon software solution for your business. Free 14-day trial! - Published: 2024-02-06 - Modified: 2025-04-22 - URL: https://www.daysmart.com/salon/friends/ Award-Winning Salon Management Software Give your salon the treatment it deserves with the business management solution that simplifies how you manage appointments, client information, payments, and communication. Complete the form to claim 20% off your first year with our friends and family discount. * *Full Offer Details: You must purchase a deluxe package or a package of greater value to receive 20% off your first-year subscription to DaySmart Salon. EMPOWERING BUSINESS OWNERSTake Your Business tothe Next Level DaySmart Salon, the all-in-one salon business management software, is designed to streamline salon management tasks, ensuring you save time and maximize efficiency. Manage Everythingin One PlaceAppointmentScheduling Stay ahead of schedule with a customized booking solution that allows you to schedule appointments the way you need to. Online BookingWebsite Capture opportunities around the clock right through your custom appointment scheduling website. Digital Formsand Waivers Cut back on service times by requesting clients to fill out dedicated forms and waivers before they arrive. Walk-InKiosk Manager Free up the front desk and acknowledge every customer the moment they walk in. *iPad only and found in the Apple StoreClient Management Treat every client like they are your only client with a solution designed to help you deliver superior customer service. Salon Management Save time on bookkeeping and stay on top of business performance with a powerful business dashboard and advanced reporting. Mobile Apps Manage your salon on-the-go from wherever you happen to be. Schedule appointments, run reports, and set up marketing campaigns right from your fingertips. AppointmentReminders Managing the front desk has never been easier with automated features that free up the phone lines, eliminate no-shows, and streamline the day. Text Marketing Quickly reach clients through text message to send targeted marketing campaigns or fill last-minute openings. Email Marketing A solution that provides the data you’ll need to run successful marketing campaigns that elevate client engagement. Two-Way Texting Free up the front desk phone lines and communicate with clients more efficiently with text messaging. IntegratedCredit Card Processing Built-in payment processing that offers quick checkout, balance tracking, and contactless payments while offering great low rates. Reputation Management When managing your online reputation, gain new clients by collecting 5-star reviews from loyal customers. Social Media Integration Share your work on Instagram and Facebook and grow your social presence. Add the “Book Now” button to your page and allow your followers to conveniently schedule an appointment. --- ### New ROI Calculator > Discover how much you can save when managing your salon with DaySmart Salon! - Published: 2024-01-12 - Modified: 2024-12-10 - URL: https://www.daysmart.com/salon/roi-calculator/ ROI CALCULATORHow much could you save with DaySmart? We’ve compiled data from our customer base and discovered stylists and barbers are saving up to $6,500 a year with our business management software. Discover how much you can save with DaySmart Salon! CustomerReport Findings DaySmart Salon customers were able to increase revenue while reducing time spent on administrative tasks. Keep reading to learn how. Increase in Appointments No-show appointments decreased by 50%. Client visits increased by 3 to 5 per month. Rebooking and customer review features improved client retention. Improved Operations Hours spent on administrative tasks were reduced by at least 6 hours per week. Time to complete tasks and payroll decreased by at least 2 hours per week. Scheduling, confirming appointments, and check-out improved for clients and employees. --- ### DS Salon eBook- A Strategic Planning Guide for Salons - Published: 2023-12-05 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/ds-salon-gated-ebook-a-strategic-planning-guide-for-salons/ A Strategic Planning Guide for SalonsLooking for insights and strategies to stay ahead of the game in the salon industry? We'll take you through real-life case studies, success stories, and expert interviews, all aimed at helping you navigate the future with confidence. Here's a glimpse of what you'll learn in our eBook: Identify Key Trends: Gain a comprehensive overview of the top trends expected to shape the salon industry in the coming year Enhance Customer Experience: Explore strategies to exceed client expectations, create memorable interactions, and cultivate customer loyalty Embrace Technology: Uncover the latest technologies transforming the salon industry and how they can streamline your business operations Just fill out the form and get it sent straight to your inbox. 👉 DS Salon Downloadable Book- A Strategic Planning Guide for SalonsDownload the Book --- ### DS Salon Downloadable Book- A Strategic Planning Guide for Salons - Published: 2023-12-05 - Modified: 2024-10-18 - URL: https://www.daysmart.com/salon/ds-salon-downloadable-book-a-strategic-planning-guide-for-salons/ Download the book --- ### 50% Off Promo - Published: 2023-11-21 - Modified: 2024-11-07 - URL: https://www.daysmart.com/salon/50-off-promo/ Get 50% off DaySmart Salon for your first two months! Give your spa the treatment it deserves with the business management solution that's simplifying the way you manage appointments, client information, and payments! Complete the form to speak with our team and claim your discount! Promotional offer is available to Deluxe subscribers and up. This offer expires on November 13, 2024.   Scheduling Made Easy Customize your booking, set individual schedules, and add time blocks and service limitations. View your day at a glance with color-coded services and filtered views based on a specific time range and employee. No More No-Shows Free up the front desk and avoid no-shows with automatic appointment reminders that allow clients to reply to confirm or cancel. Easily Access Customer Information Easily store notes, purchase history, forms, and detailed client information —access information at your fingertips to plan for every client so you can deliver superior customer service. Streamline Payment Processing Built-in payment processing that offers quick checkout, balance tracking, and contactless payments while offering great low rates. --- ### Ungated Crash Course: 3 Tools to Help You Prepare for Small Business Saturday - Published: 2023-11-17 - Modified: 2023-11-17 - URL: https://www.daysmart.com/salon/ungated-crash-course-3-tools-to-help-you-prepare-for-small-business-saturday/ https://youtu. be/ACg7k3P5Ybc? si=YLJWacD0Jbyowo-C --- ### Minimize Cancellations and Maximize Bookings With Ease - Published: 2023-11-14 - Modified: 2024-10-18 - URL: https://www.daysmart.com/salon/minimize-cancellations-and-maximize-bookings-with-ease/ https://www. youtube. com/watch? v=nAYdzFb-JHc --- ### Ungated Webinar: Inside Stories of Salon Success and How We Did It - Published: 2023-11-14 - Modified: 2023-11-14 - URL: https://www.daysmart.com/salon/ungated-webinar-inside-stories-of-salon-success-and-how-we-did-it-2/ https://youtu. be/G_kAINnUcoE? si=bGzrHngopzxvyRRZ --- ### Ungated Webinar: Grow Your Salon Through Authentic Connections - Published: 2023-11-14 - Modified: 2023-11-14 - URL: https://www.daysmart.com/salon/ungated-webinar-grow-your-salon-through-authentic-connections/ https://youtu. be/jkZcjJPBl1o? si=ngMzkCfHTXAOu2nQ --- ### Status Center - Published: 2023-11-13 - Modified: 2023-11-13 - URL: https://www.daysmart.com/salon/status-center/ --- ### Salon-DualCTA - Published: 2023-11-06 - Modified: 2024-11-12 - URL: https://www.daysmart.com/salon/salon-choice/ We give salon owners the one thing they need the most, time! All the tools needed for scheduling appointments, business management, and recruiting clients. So schedule a demo or start your free 14-day trial today! Ready to take it for a spin? Start your free, no obligations trial today! Want a personalized walkthrough? Fill out the form below! Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check out clients. It’s like a mini version of DaySmart Salon, right in your pocket! A Salon Receptionist 24/7 A free, customizable website that easily integrates with your Facebook/Instagram business page. Automated reminders to quickly confirm appointments and reduce no-shows by up to 40%. Not only do the Appointment Reminders reduce no-shows, but it also allows us to fill any open appointments. I evaluated three different software options to see what was the easiest to use, gave us all the reports we needed, and provided flexibility. That turned out to be DaySmart Salon. We estimate that by using appointment reminders, text confirmations, and taking online deposits for certain services, using DaySmart Salon has reduced our losses due to "no-shows" by more than half. That's thousands in a typical year for us. ” --- ### Credit Card Processing [Dev Test] - Published: 2023-11-03 - Modified: 2023-11-03 - URL: https://www.daysmart.com/salon/credit-card-processing-in-app-page/ Payments Made Simple Don’t waste your time working across multiple systems, paying higher fees, and waiting for your funds to be delivered. With DaySmart you’ll have everything you need to streamline payments on any device, in-store, or online. Get StartedStreamline The Way Your Business Accepts PaymentsSay goodbye to high fees, clunky devices, and working in multiple systems to reconcile your payments each day. Automatically Reconcile Accept and manage your payments directly within DaySmart Salon to automate the reconciliation process. Quickly Receive Funds Never wait on your funds again. Take payments one day, receive your money the next. What's better than that? Improve Client Checkout Streamline the checkout process to provide your clients with a seamless experience and build loyalty. Simplify the Front DeskExperienceStreamline Daily Operations Automate your payment reconciliation process and store client card information on file for deposits, no-shows, and late cancelations. Sell Branded Gift Cards Online Looking for additional ways to increase revenue? Integrated payments allow you to sell branded gift cards through your online booking website. HARDWARE OPTIONSModernize Your Payments By signing up for integrated payments, you can leverage our sleek terminals and accept payments with your phone using tap to pay! --- ### Credit Card Processing - Published: 2023-10-26 - Modified: 2024-12-04 - URL: https://www.daysmart.com/salon/credit-card-processing/ Payments Made Simple Don’t waste your time working across multiple systems, paying higher fees, and waiting for your funds to be delivered. With DaySmart you’ll have everything you need to streamline payments on any device, in-store, or online. Get StartedStreamline The Way Your Business Accepts PaymentsSay goodbye to high fees, clunky devices, and working in multiple systems to reconcile your payments each day. Automatically Reconcile Accept and manage your payments directly within DaySmart Salon to automate the reconciliation process. Quickly Receive Funds Never wait on your funds again. Take payments one day, receive your money the next. What's better than that? Improve Client Checkout Streamline the checkout process to provide your clients with a seamless experience and build loyalty. Simplify the Front Desk ExperienceStreamline Daily Operations Automate your payment reconciliation process and store client card information on file for deposits, no-shows, and late cancelations. Sell Branded Gift Cards Online Looking for additional ways to increase revenue? Integrated payments allow you to sell branded gift cards through your online booking website. Collect Service Deposits With a seamless online booking solution that notifies clients to pay a deposit upfront, business owners can continue to maintain profitability. Modernize Your Payments By signing up for integrated payments, you can leverage our sleek terminals and accept payments with your phone. Get started withDaySmart Payments! --- ### DaySmart Salon Template - Landing Page - Published: 2023-10-25 - Modified: 2024-11-07 - URL: https://www.daysmart.com/salon/daysmart-salon-landing-page-template-2/ HEADLINE GOES HERESUPPORTING TEXT GOES HERE. WHY SHOULD THEY FILL OUT THIS FORM? WHAT'S THE REWARD FOR FILLING IT OUT? FEATURE CALLOUT FEATURE CALLOUT FEATURE CALLOUT TestContent - Karen-Hardee-Webinar-InfographicDownload --- ### Ungated Webinar: Emerging Salon Industry Trends in 2024 and Beyond - Published: 2023-10-24 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/ungated-webinar-emerging-salon-industry-trends-in-2024-and-beyond/ https://youtu. be/An0X3qDYntw? si=nScX8oJWGWc1nq3g --- ### DS Salon Gated Book- Salon Punk Print - Published: 2023-10-24 - Modified: 2024-10-18 - URL: https://www.daysmart.com/salon/ds-salon-gated-book-salon-punk-print/ Download Your Free BookYou learned all the latest emerging industry trends in our webinar, now it's time to dive deeper. Explore the world of salon success and the secrets behind it by downloading the free book by Alan Forrest Smith, AKA The Salon Punk. Just fill out the form! DS Salon Downloadable Book- Salon Punk PrintDownload the Book --- ### DS Salon Downloadable Book- Salon Punk Print - Published: 2023-10-24 - Modified: 2024-10-18 - URL: https://www.daysmart.com/salon/ds-salon-downloadable-book-salon-punk-print/ Download the book --- ### A Guide to Salon Booth Rentals for Stylists and Owners - Published: 2023-10-12 - Modified: 2024-08-07 - URL: https://www.daysmart.com/salon/a-guide-to-salon-booth-rentals-for-stylists-and-owners/ Your Free Guide to Salon Booth Rentals for Stylists and OwnersThere's tons of information out there about booth renting, but it can be hard to figure out where to start, and how it can affect your business. Should you rent a booth? Become an employee? Strike out on your own? Get your questions answered in our guide, including a detailed list of the pros and cons of booth rentals, and more. Just fill out the form and get it sent straight to your inbox. 📧 --- ### DS Salon Cheat Sheet- Grow Your Salon Through Authentic Relationships - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/form-to-download-salon-cheat-sheet/ Download Your Free Cheat SheetYou learned that establishing "touch points" are key to enhancing client experiences at your salon. Download this cheat sheet for a few touch-point ideas that are simple to implement, yet actually work! Just fill out the form and get it sent straight to your inbox. --- ### Gated Blog: Summer-Proof Your Salon With the Help of Your Salon Scheduling Software - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/gated-blog-summer-proof-your-salon-with-the-help-of-your-salon-scheduling-software/ Summer Proof Your Salon With the Help of Your Salon Scheduling SoftwareSummertime can present a few seasonal challenges, like slow periods, no-shows, and last-minute cancellations. Sound familiar? Read our blog to learn how scheduling software can help you overcome your summer obstacles and generate more revenue without working overtime. Fill out the form to access the blog. 👉 --- ### Gated Blog: Creative Ideas to Ensure Your Salon Flourishes Year Round - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/gated-blog-creative-ideas-to-ensure-your-salon-flourishes-year-round/ Creative Ideas to Ensure Your Salon Flourishes Year RoundIf you answered "true," you're correct! Refreshing your marketing strategies can boost visibility and increase revenue at your salon over time! Fill out the form to access our free blog and unlock tons of creative marketing ideas to fill your calendar year-round. 👉 --- ### Gated Blog: A Guide to Salon Booth Rentals for Salon Owners and Stylists - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/gated-webinar-a-guide-to-salon-booth-rentals-for-salon-owners-and-stylists/ A Guide to Salon Booth Rentals for Salon Owners and StylistsWhat is booth renting, and the pros and cons? We've compiled the industry's best-kept secrets and tips to help you conquer the world of booth renting. Fill out the form to access the blog now. 👉 --- ### Gated Blog: Top 5 Salon Must-haves to Keep Your Clients Coming Back - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/gated-blog-5-must-haves-to-keep-your-clients-coming-back/ 5 Salon Must-haves to Keep Your Clients Coming BackYour client's experience at your salon starts before they sit in the chair. Other than a killer blowout, what are you doing to retain them? Fill out the form to unlock easy tips and ideas for client retention that actually work! --- ### Gated Webinar Recording: Upgrade Your Business with Integrated Payments - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/gated-webinar-salon-spa-integrated-payments/ Don't Feel Bad About Missing Our DiscussionWe care about you so much, we recorded it for you. 💕 View our webinar replay to learn how DaySmart's built-in credit card processing can: 🧘‍♀️ Streamline your transactions to save time on back-office tasks 💸 Generate more revenue for your business by reducing fees and prompting tips 💚 And more! Fill out the form to watch the recording today! --- ### Webinar Recording: How To Make More Money With the Clients You Have - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/access-recording-how-to-make-more-money/ Video Recording: Make More Money With the Clients You HaveLearn how to make more money, all while using your existing client base! PLUS, get tips from our DaySmart experts on how to increase retail sales, effectively track expenses and cut overhead costs at your salon. --- ### Salon - Free Trial Capterra - Published: 2023-10-12 - Modified: 2023-10-31 - URL: https://www.daysmart.com/salon/capterra/ We give salon owners the one thing they need most, time! All the tools needed for scheduling appointments, business management, and recruiting clients. So start your free trial today. No credit card required! Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check out clients. It’s like a mini version of DaySmart Salon, right in your pocket! A Salon Receptionist 24/7 A free, customizable website that easily integrates with your Facebook/Instagram business page. Automated reminders to quickly confirm appointments and reduce no-shows by up to 40%. Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Appointment Reminders / Month 5,000 Reminder and Receipt Emails / Month Employee Reminders Recurring Marketing Emails 2,500 Text Marketing Messages / Month 2,500 Two-Way Text Messages / Month Reputation Management for Online Reviews Start Your Free Trial Usage and Support 3 Users Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Appointment Reminders / Month 5,000 Reminder and Receipt Emails / Month Employee Reminders Recurring Marketing Emails 2,500 Text Marketing Messages / Month Available Add-On Service with Plan 2,500 Two-Way Text Messages / Month Available Add-On Service with Plan Reputation Management for Online Reviews Available Add-On Service with Plan Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Appointment Reminders / Month 5,000 Reminder and Receipt Emails / Month Employee Reminders Recurring Marketing Emails 2,500 Text Marketing Messages / Month Available Add-On Service with Plan 2,500 Two-Way Text Messages / Month Available Add-On Service with Plan Reputation Management for Online Reviews Available Add-On Service with Plan Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment... --- ### Send Us A File - Published: 2023-10-12 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/send-us-a-file/ Send Us A File Need to send a file to us? No problem! Just follow the steps below, and we will receive your file within just a few minutes. Send File Instructions: Please also be sure to notify the person to whom you are sending the file that it has been uploaded. Select the tab of the department you wish to send to. Enter your email address. Enter any message you’d like to pass along as well as your business name. Select “Choose File” and select the file you wish to transfer. Once all files are selected press “SendThisFile”. That's it! Note: Please give the file you are uploading a descriptive name. You should change the file name on your computer as necessary before selecting it to upload above. --- ### Salon Credit Card Processing (Stripe) - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/salon-credit-card-processing-2/ Payments Made Simple Introducing Stripe x DaySmart Payments We're excited to announce that DaySmart Payments has partnered with Stripe to provide you with a new way to accept payments directly within your software. Say goodbye to missed revenue and working in multiple systems each day. Better yet, lower your fees and receive funds the next day! Streamline The Way Your Business Accepts Payments Say goodbye to high fees, clunky devices, and working in multiple systems to reconcile your payments each day. Automatically Reconcile Accept and manage your payments directly within DaySmart Salon to automate the reconciliation process. Quickly Receive Funds Never wait on your funds again. Take payments one day, receive your money the next. What's better than that? Improve Client Checkout Streamline the checkout process to provide your clients with a seamless experience and build loyalty. HARDWARE OPTIONSModernize Your Payments By signing up for integrated payments, you can leverage our sleek terminals and accept payments with your phone using tap to pay! --- ### Salon Credit Card Processing (Customer) - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/salon-credit-card-processing/ --- ### PPC - General Free Trial - Published: 2023-10-11 - Modified: 2025-04-17 - URL: https://www.daysmart.com/salon/discover-daysmart-salon/ We give salon owners the one thing they need most, time! All the tools needed for scheduling appointments, business management, and recruiting clients. So start your free trial today. No credit card required! Manage and Schedule On the Go Our mobile app has all the features you need to add, book, and check out clients. It’s like a mini version of DaySmart Salon, right in your pocket! A Salon Receptionist 24/7 A free, customizable website that easily integrates with your Facebook/Instagram business page. Automated reminders to quickly confirm appointments and reduce no-shows by up to 40%. Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Appointment Reminders / Month 5,000 Reminder and Receipt Emails / Month Employee Reminders Recurring Marketing Emails 2,500 Text Marketing Messages / Month 2,500 Two-Way Text Messages / Month Reputation Management for Online Reviews Start Your Free Trial Usage and Support 3 Users Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Appointment Reminders / Month 5,000 Reminder and Receipt Emails / Month Employee Reminders Recurring Marketing Emails 2,500 Text Marketing Messages / Month Available Add-On Service with Plan 2,500 Two-Way Text Messages / Month Available Add-On Service with Plan Reputation Management for Online Reviews Available Add-On Service with Plan Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Appointment Reminders / Month 5,000 Reminder and Receipt Emails / Month Employee Reminders Recurring Marketing Emails 2,500 Text Marketing Messages / Month Available Add-On Service with Plan 2,500 Two-Way Text Messages / Month Available Add-On Service with Plan Reputation Management for Online Reviews Available Add-On Service with Plan Start Your Free Trial Usage and Support 1 User Email and Chat Support Phone Support Unlimited Training Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment... --- ### Salon Webinar: A Glimpse Into the Future of the Industry - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/salon-webinar-a-glimpse-into-the-future-of-the-industry/ Salon Webinar: A Glimpse Into the Future of the Industry Join us in our webinar to equip your salon for the future with industry expert, Alan a. k. a the Salon Punk! 👉 When is it?  Monday, October 23 👉 Where is it?  Virtual, fill out the form to get your personal join link 👉 What will you learn? How to strategically position your salon for upcoming trends Your client's expectations in a post-pandemic landscape Salon industry projections from a leading expert --- ### Ungated Webinar: Grow Your Salon Through Authentic Relationships - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/ungated-webinar-grow-your-salon-through-authentic-relationships/ Ungated Webinar: Grow Your Salon Through Authentic Relationshipshttps://youtu. be/jkZcjJPBl1o --- ### DS Salon Downloadable Cheat Sheet- Touch Points - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/ds-salon-downloadable-cheat-sheet-touch-points/ Download the cheat sheet --- ### Ungated Webinar: Inside Stories of Salon Success and How We Did It - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/ungated-webinar-inside-stories-of-salon-success-and-how-we-did-it/ Ungated Webinar: Inside Stories of Salon Success and How We Did Ithttps://youtu. be/G_kAINnUcoE --- ### Webinar Recording: Upgrade Your Business With Integrated Payments - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/webinar-recording-upgrade-your-business-with-integrated-payments/ Webinar Recording: Upgrade Your Business With Integrated Paymentshttps://youtu. be/CKyevCGKaco --- ### Unlocked Recording: Marketing Tips to Grow Your Business - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/unlocked-marketing-tips-recording/ Unlocked Recording: Marketing Tips to Grow Your Businesshttps://youtu. be/vn7n0lh5BZU --- ### Video Recording: Marketing Tips to Grow Your Business - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/marketing-tips-video-recording/ Video Recording: Marketing Tips to Grow Your BusinessListen in to our discussion with salon experts Whitney Love and Dan Buccilli as they share tips to: 💡 Elevate your marketing strategy with results-driven social media tips 📱 Generate more revenue with creative SMS and email marketing ideas 📈 Collect more online reviews and referrals from loyal clients 📝 Gain insights regarding in-house and community events Meet our panel! Whitney Love, Owner of Whitney's Love Nail & Beauty Bar Dan Buccilli, Owner of Refinery Hair Co. --- ### Unlocked Webinar: Make More Money With the Clients You Have - Published: 2023-10-11 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/unlocked-webinar-make-more-money-with-the-clients-you-have/ Unlocked Webinar: Make More Money With the Clients You Havehttps://youtu. be/UUiy6JwXH0w --- ### Knowledge Base - Published: 2023-09-06 - Modified: 2024-07-10 - URL: https://www.daysmart.com/salon/support/knowledge-base/ Support Center A dedicated Support Center for DaySmart Salon cloud and desktop customers, including step-by-step instructions on using the software. If you are unsure what version of DaySmart Salon you are using, live chat with one of our Support representatives or email support@daysmart. com. Cloud VersionDesktop Version --- ### Support > General customer support, Website Q&A, and FAQs. - Published: 2023-09-06 - Modified: 2025-03-21 - URL: https://www.daysmart.com/salon/support/ HELP & SUPPORTCustomerSupport Unlimited support and training allows you to make the most of your DaySmart Salon subscription and understand every feature available. Reach out today. We are here to help! Support Center If you are not sure which version of DaySmart Salon you have, try live chatting with a support representative or send an email directly to support@daysmart. com requesting help. A dedicated Support Center for DaySmart Salon cloud and desktop customers including step-by-step instructions on how to use the software. Cloud VersionDesktop VersionTraining Videos --- ### Training Videos - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/support/training-videos/ TrainingVideos See how the software can help manage your business. --- ### Downloads and Drivers - Published: 2023-09-06 - Modified: 2024-02-08 - URL: https://www.daysmart.com/salon/support/downloads-drivers/ Downloadsand Drivers Files you may need for DaySmart SalonDesktop Version and SQL Additional Downloads --- ### Hardware Requirements > Hardware requirements for Daysmart Salon Software. - Published: 2023-09-06 - Modified: 2024-03-05 - URL: https://www.daysmart.com/salon/support/hardware-requirements/ Single Server Computer The following hardware specifications are recommended if you are using DaySmart Salon on one computer in your business. Follow these specifications for the Solo, Standard, and Professional editions of Salon Iris. For adequate software performance, please follow at least the minimum hardware specifications. For optimal performance, please follow at least the recommended hardware specifications. Single or Client ComputersItemMinimumRecommendedProcessorRecent Intel Core i3 or Ryzen 3 @ 3. 1Ghz or BetterRecent Intel Core i5 or Ryzen 5 @ 3. 3Ghz or BetterMemory6. 0 GB8. 0 GBFree Hard Drive Space4. 0 GB6. 0 GBInternet Connection30 Mbps50 MbpsOperating SystemWindows 10, (32 or 64-bit, all editions), Windows Server 2012, Windows Server 2008/R2, Windows Server 2003/R2, Windows Server 2016Screen Resolution1920x1080 pixel minimum resolution requiredNote: DaySmart Salon software will run on any PC or laptop that meets the requirements listed, above. Multi-Computer Server The following server specifications are for the server computer holding your database. You will have a server computer if you are using the multi-computer or multi-location edition of DaySmart Salon software. For all other computers in the network, follow the specifications for “Single or Client Computers. ” Server computer in networkItemMinimumRecommendedProcessorRecent Intel Core i5 or Ryzen 5 @ 3. 3Ghz or BetterRecent Intel Core i7 or Ryzen 7 @ 3Ghz or BetterMemory8. 0 GB10. 0 GBFree Hard Drive Space4. 0 GB6. 0 GBInternet Connection30 Mbps50 MbpsOperating SystemWindows 10, (32 or 64-bit, all editions), Windows Server 2012, Windows Server 2008/R2, Windows Server 2003/R2, Windows Server 2016Screen Resolution1920x1080 pixel minimum resolution requiredNote: DaySmart Salon software will run on any PC or laptop that meets the requirements listed, above. --- ### Policies > Daysmart Salon's policies listed here. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/policies/ PoliciesTechnical Support:Windows Software We have a number of readily available tools to help you: Free and unlimited web‐based training for life Free detailed training videos, which are found on the Welcome screen of DaySmart Salon Free in-depth user’s guide, included within DaySmart Salon With your initial purchase of DaySmart Salon Software Standard, Professional, Multi-Computer, or Multi-Location edition, you will receive: Free and unlimited e-mail and web-based training for life Free and unlimited phone technical support and training subscription for three months Free software installation and hardware setup during the first three months Free downloadable maintenance releases for life Free transfer of your information from a competitor’s product Free detailed training videos and in-depth user’s guide Free and unlimited access to our extensive knowledge base With any purchase of the DaySmart Salon Solo edition, you will receive: Free and unlimited web-based training for life Free and unlimited phone technical support and training subscription for one month Free software installation and hardware setup during the first month Free downloadable maintenance releases for life Free transfer of your information from a competitor’s product Free detailed training videos and in-depth user’s guide With the DaySmart Salon for Windows Subscription plan, you will receive unlimited free technical support and one-on-one phone training for as long as you have an active subscription. After the free support subscription ends you can continue receiving unlimited support and training for just $59 per month by signing up for our Unlimited Support Subscription. You can sign up for a subscription at any time for any supported version. You may also choose to pay for support and training as you need it. Phone support can be purchased for $99 per incident and phone/Internet training can be purchased for $99 per hour-long session. For technical support and training resources for DaySmart Salon for Windows, please visit our support page. Cloud Software Unlimited training and technical support is included in your Deluxe and Premier Cloud subscription at no additional cost. Chat and email support is included in your Basic Cloud subscription at no additional cost. *Internet Explorer is no longer supported, for the best possible experience of DaySmart Salon we recommend you use the most current versions of Google Chrome, Safari, Firefox, or Microsoft Edge. Hardware: We warrant our software to be compatible for all hardware that we sell, using the manufacturer’s drivers or direct connection while Windows is operating in the regional settings described in the ‘Language and Regional Settings Support’ section listed below. Please see our Hardware page for a list of current hardware that we sell. This includes all hardware and hardware support items, including cables, connectors, interfaces, and adaptors. If you are using hardware or hardware support items other than what we sell, or are using different regional settings other than those described in the ‘Language and Regional Settings Support’ section, we will provide basic setup information; however, we cannot warrant compatibility with our products. Returns: Software All software purchases are non-refundable, however, software subscriptions can be canceled at any... --- ### License Agreement > the following terms and conditions govern use of the Services made available by DaySmart Software Inc. and its licensors and suppliers. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/license-agreement/ License AgreementDaySmart Salon License Agreement:Last updated: April 4th, 2019 ATTENTION! Important: the following terms and conditions govern use of the Services (defined in Section 1 below) made available by DaySmart Software Inc. (“DaySmart“) and its licensors and suppliers. BY CLICKING A BOX INDICATING YOUR ACCEPTANCE OF THIS AGREEMENT OR USING ANY OF THE SERVICES, YOU HEREBY ACKNOWLEDGE AND AGREE THAT YOU HAVE READ, AND ARE BOUND BY, THE TERMS OF THIS DAYSMART LICENSING AGREEMENT (THIS “AGREEMENT“). IF YOU ARE AN INDIVIDUAL ENTERING INTO THIS AGREEMENT ON BEHALF OF A LEGAL ENTITY, YOU HEREBY REPRESENT AND WARRANT THAT YOU HAVE THE AUTHORITY TO ENTER INTO THIS AGREEMENT ON BEHALF OF SUCH ENTITY AND BIND SUCH ENTITY TO THIS AGREEMENT, IN WHICH CASE, “CUSTOMER” REFERS TO SUCH ENTITY. IF YOU DO NOT HAVE SUCH AUTHORITY, OR IF YOU DO NOT AGREE WITH THIS AGREEMENT, YOU MUST NOT ACCEPT THIS AGREEMENT AND MAY NOT USE THE SERVICES 1. DEFINITIONS. In addition to terms defined elsewhere in this Agreement, the following terms will have the meaning ascribed below: a) “ Authorized Users ” means employees of Customer who are properly provided access to the Services per the terms of the online purchase made by Customer. b) “ Content ” means any information, materials, data, text, images or other content that is submitted or otherwise processed via the Services in connection with Customer’s use of the Services (including use by Authorized Users). c) “ Customer ” means the entity on behalf of which the person enters into this Agreement, together with all employees and affiliates of such entity. d) “ Mobile App ” means the current version of the mobile application made available by DaySmart through the Apple App Store or Google Play that enables access to and use of the Services. e) “ Optional Features ” means any optional, add-on service offerings that are offered for purchase separately from the Software (on a one-time or subscription basis), by DaySmart and that may be used in connection with the Services or Software. Optional Features may include products supplied by third parties. Optional Features may include online booking, remote access, Demandforce tools, online backup, text messaging and email messaging. f) “ Services ” means any or all of the Software, products and/or hosted services provided by DaySmart and its licensors and suppliers to Customer under this Agreement, including Optional Features and the Mobile Application. g) “ Software ” means the client management software selected by Customer and provided by DaySmart to Customer under this Agreement, including any updates or upgrades thereto that are made available by DaySmart to Customer. During the online checkout process, Customer will indicate whether it will license the Software to be locally installed on Customer’s hardware (the “On-Premise Software”) or subscribe to access and use the Software as part of DaySmart’s cloud-based software as a service product (the “SaaS Platform”). 2. SCOPE. This Agreement applies to Customer’s and its Authorized Users’ access to and use of any Services. In addition, each Authorized User that downloads and installs the Mobile App will agree to the terms and... --- ### Privacy Policy > Our privacy policy describes the information we collect and how we use it. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/privacy-policy/ Privacy PolicyYour Privacy at DaySmart Software, Inc. DaySmart Software, the makers of DaySmart Salon, appreciate the trust you place in us and we are committed to respecting your privacy and the security of your personal information. Our privacy policy describes the information we collect and how we use it. Whether you purchase products through DaySmart Software’s web site or via mail or phone, or which are delivered to you through the DaySmart Software Cloud website, any personal information that you may share with us (and with the business partners that help this site function or assist us in fulfilling your order) is kept absolutely private. Types of Personal Information We May Gather Purchases — When you place an order, you give us your name, address, phone number or email address and, in some cases, credit card information. You authorize us to store your name and shipping address(es), and optionally, credit card and billing information. If you purchase under a payment plan, you may authorize us to store your credit card information. Trial version requests — We need your name and email address and phone number in order for you to download a trial version of our software. We maintain the data that you provide us, along with a record of your purchases, in a secure database. Using Information We Collect At DaySmart Software, Inc. , we always want to provide you with the best possible experience and fulfill your orders exactly as you’ve requested. In order to do this, we use the information we collect to: Process and track your order Provide the products and services you request Contact you about the status of an order Contact you regarding promotional offers we believe will be of interest to you Identify your product and service preferences Customize our communications to you Provide information concerning product recalls or products you have purchased Improve our merchandise selection and customer service How We Use Cookies As with most other websites, we collect and use the data contained in log files comprised only of basic service interaction/page downloads and/or errors. We use web sessions for temporary storage of basic information to help display the appropriate content on the page to you. Cookies are unique identifiers that we transfer to your device to enable our systems and advertising partners to recognize your device and to provide features such as retargeting personalized advertisements on other websites based on your interaction with DaySmart. com product software sites. These cookies do not collect personal information such as your name, email address, postal address or telephone numberOur Business Partners In order to supply, ship and track merchandise, we make your name and address available to our hardware suppliers and such companies as Dell Computers, BlueStar, United Parcel Service, Federal Express and the U. S. Postal Service. We provide these companies with only the information they need to supply merchandise that you have ordered and perform their services. We do not authorize these business affiliates to use your personal information for... --- ### Partnerships - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/partnerships/ PartnershipsThat Matter Here at DaySmart Salon, we empower your success by partnering with best-in-class providers that help salon business owners save time, increase visibility, and drive additional revenue so that you can take your business even further. Start your free trialOur Trusted PartnersGlammatic We’ve joined forces with Glammatic to help you quickly build a custom website for your salon business. All websites include automated SEO, mobile optimization, an online booking integration, and more to help you increase your online presence and win new clients. The best part? You’ll receive a free preview of your website within 24 hours! Learn moreBeresford Beresford provides custom designed gift cards to sell at your salon business. You’ll work with a dedicated team to design a card that perfectly reflects your brand to help you boost revenue and build relationships with new and existing clients. Learn moreQuickBooks US-based Daysmart Salon customers with Deluxe, Premier, or Platinum subscriptions can connect QuickBooks® to their Daysmart Salon account. This service requires a separately purchased QuickBooks® Online subscription. Please reach out to DaySmart Support for more information at (800) 604-2040. Learn more --- ### Features - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/ --- ### Contact > Get in touch with our professionals at Daysmart Salon. - Published: 2023-08-25 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/contact/ Have a question? Get in touchtoday! I'm loving DaySmart Salon and its incredible customer service! Teri Anderson | Owner of Incredible You Beauty Studio in Clio, MI --- ### Request a free Trial > Sign up for a Free Trial Here. - Published: 2023-08-25 - Modified: 2023-11-01 - URL: https://www.daysmart.com/salon/request-a-free-trial/ Start yourfree trialtoday! Try DaySmart Salon free for 14 days! No credit card needed, no obligation to continue We’ve watched DaySmart Salon evolve into the versatile marketing machine that it is now, and we’ve never strayed from it since. Rob Burgio | Owner of Tesoro Salon in Snyder, NY --- ### Reputation Management > Manage your online reputation through customer reviews. Daysmart prompts customers to leave reviews and any negative reviews can be reviewed and addressed. - Published: 2023-08-25 - Modified: 2024-08-01 - URL: https://www.daysmart.com/salon/features/reputation-management/ Reputation Management When managing your online reputation, gain new clients by collecting 5-star reviews from loyal customers. Start Your Free TrialSalons Thrive FromPositive Word-of-MouthBoost 5-Star Ratings Streamline the process of gathering reviews by automatically sending clients emails with direct links to your review page. This will make it easy for them to provide feedback and effortlessly boost your online reputation. Control Your Image Reputation Management allows you to engage with clients and address their feedback promptly within DaySmart, saving you time and effort. Strengthen your relationship with your community while showcasing exceptional customer service. Simplify Review Management Reputation Management seamlessly integrates with external review sites like Google. Monitor and track all your reviews from a centralized dashboard to ensure you never miss a beat. Want to learn more about DaySmart Salon? View All FeaturesEfficiently Manage Your Dayfrom Beginning to End --- ### Credit Card Processing > DaySmart’s salon POS system handles credit card processing, receipts, and more to save you and your clients time. Start a free trial today. - Published: 2023-08-25 - Modified: 2024-10-01 - URL: https://www.daysmart.com/salon/features/credit-card-processing/ Salon POS Software Built-in payment processing that offers quick checkout, balance tracking, and contactless payments while offering great low rates. Start Your Free TrialSimplify theFront Desk Experiencewith Daysmart Salon's POS System:StreamlineDaily Operations Automate your payment reconciliation process and store client card information on file for deposits, no-shows, and late cancellations in our Salon POS Software. Modernize Your Paymentswith a POS System Accept credit card payments from your clients in style with the Clover Mini or Flex devices, both of which support transactions via swipe, dip, or tap. SellBranded Salon Gift Cards Online Looking for additional ways to increase revenue? Integrated payments allow you to sell branded salon gift cards through your online booking website. Want to learn moreabout DaySmart Salon? View All FeaturesEfficiently Manage Your Dayfrom Beginning to End --- ### Two-Way Texting > Communicate with clients and share urgent text message updates, such as when you are running behind or need to cancel at the last minute. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/two-way-texting/ Two-Way Texting Free up the front desk phone lines and communicate with clients more efficiently with text messaging. Start Your Free TrialSimplyConnect With ClientsStreamline Communication Keep your salon top of mind with two-way texting. Directly text your clients; they can text you back from within the software. Save time and money, and make communicating with clients accessible and convenient. Allow Clients to Text You Provide your clients with a dedicated phone number and allow them to conveniently communicate appointment requests, late arrivals, or appointment cancelations. They can even share photos in advance to reduce time during the consultation. Quickly Alert Your Clients Share your urgent messages, such as when you are running behind or need to cancel at the last minute. Designate team member access to allow photo sharing, appointment scheduling, and client communication. Learn more about what DaySmart Salon can do for you. View All FeaturesEfficiently Manage Your Day from Beginning to End --- ### Email Marketing > Optimize your salon with email marketing options, allowing you to easily reach your customer base by email and offer seasonal promotions and loyalty deals. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/email-marketing/ Email Marketing A solution that provides the data you’ll need to run successful marketing campaigns that increase client engagement. Start Your Free TrialIncrease Revenueand Grow Your Client BaseSend Professional Emails DaySmart Salon comes complete with easy-to-use templates, or you can create your own. Send automatic thank-you notes and promotions, recognize birthdays and anniversaries, raise awareness of new products and services, remind clients to come back, and much more! Set It and Forget It Automatic recurring campaigns give your marketing strategy the boost it needs. Schedule email campaigns to run whenever you want, for as long as you like, and watch your business grow. Choose Your Audience Select specific client profile information to generate targeted text campaigns that help reach the clients you want to maximize your marketing efforts. Schedule and designate when and how often the texts are sent. Learn more about what DaySmart Salon can do for you. View All FeaturesEfficiently Manage Your Day from Beginning to End --- ### Text Marketing > Quickly reach clients through text messaging. Fill last-minute openings, and send targeted text campaigns to your clients right from within DaySmart Salon. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/text-marketing/ Text Marketing Quickly reach clients through text message to send targeted marketing campaigns or fill last-minute openings. Start Your Free TrialEnhance YourMarketing StrategySendText Promotions Engage clients and boost revenue by sharing special promotions by text. Gain more appointments, increase retail sales, fill last-minute openings, and more! Templatesfor Success Successfully send text campaigns with predesigned marketing templates ready to go with just a few simple clicks, or you can customize your own. Set it andForget It Select specific client profile information to generate targeted text campaigns that help reach the clients you want to maximize your marketing efforts. Schedule and designate when and how often the texts are sent. Want to learn more about DaySmart Salon? View All FeaturesEfficiently Manage Your Dayfrom Beginning to End --- ### Appointment Reminders > Utilize Daysmart to automatically text or email reminders to clients in advance. Satisfy your salon clients with appointment reminders. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/appointment-reminders/ AppointmentReminders Managing the front desk has never been easier with automated features that free up the phone lines, eliminate no-shows, and streamline the day. Start Your Free TrialNo More TediousPhone Call RemindersConfirmationsDone for You Reduce front desk tasks by automatically texting or emailing appointment reminders to clients. Choose the timeframe for the reminder and get notified in the appointment book once confirmation is received. Reply to Confirm Keep your schedule on track and allow clients to reply via text to confirm or cancel their appointments. Messages will request a reply for “C” to confirm, and you can also allow them to respond “X” to cancel. KeepEmployees In The Know Reduce time at checkout and quickly rebook appointments. Simply choose the number of weeks between appointments, set up single or recurring visits, enter the service information, and submit. Send notifications to clients and staff upon booking, while appointment reminders automatically send closer to the appointment date. Want to learn moreabout DaySmart Salon? View All FeaturesEfficiently Manage Your Dayfrom Beginning to End --- ### Mobile Apps > Manage your salon on-the-go from wherever you happen to be. Schedule appointments, run reports, and set up marketing campaigns right from your fingertips. - Published: 2023-08-25 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/mobile-apps/ MobileApps Manage your salon on-the-go from wherever you happen to be. Schedule appointments, run reports, and set up marketing campaigns right from your fingertips. Start Your Free TrialManage Business FromYour Mobile DeviceChoose Your Device Convenient mobile access is available with iPad, iPhone, and Android, or simply log in through the web. Take advantage of modern technology that engages staff, automates communication, and efficiently manages appointment scheduling. Book Appointments from Anywhere Book appointments anywhere at any time with 24/7 access. You can view, add, or edit appointments from wherever you are, right from your mobile device. Remote Business Management Manage your business on the go and access over 25 business reports, appointment books, payroll totals, marketing, text messaging, and other essential features that keep your business moving. Run your business on any device, anywhere, anytime! Learn more about what DaySmart Salon can do for you. View All FeaturesEfficiently Manage Your Day from Beginning to End --- ### Salon Management Software Features > Discover how DaySmart Salon management software can streamline inventory & payroll management, saving you valuable time. Grow your salon business with DaySmart. - Published: 2023-08-24 - Modified: 2025-01-30 - URL: https://www.daysmart.com/salon/features/salon-management/ SalonManagement Software Features Save time on bookkeeping and stay on top of business performance with a powerful business dashboard and advanced reporting with DaySmart's all-in-one salon management software. Start Your Free TrialConveniently ManageAll Aspects of Your Salon BusinessKeep YourEmployees Top of Mind Coordinate custom schedules, time off, custom services, and pricing levels. Give employees convenient access to their schedules through the salon management mobile app. At the same time, you retain control over Daysmart Salon by limiting account access as a salon owner when setting employee permission levels. AdvancedReporting and Inventory Management View real-time business performance dashboards and advanced reports to measure key metrics and performance conveniently. At the same time, inventory counts are updated automatically for a quick view of stock counts to simplify product reordering using DaySmart's salon inventory management system. Individualized Payroll Calculations Keep employees motivated with individualized payroll tracking that allows you to designate commission levels based on a sliding scale or flat rate and even offer bonuses. At the same time, hourly workers can clock in and out. Quickly generate payroll reports at the end of the pay period with the click of a button using our all-in-one salon payroll software. Want to learn more about DaySmart Salon Software? View All Salon Management Software FeaturesEfficiently Manage Daily Business Operationsfrom Beginning to End --- ### Client Management > Treat every client like they are your only client with a solution designed to help you deliver superior customer service. - Published: 2023-08-24 - Modified: 2024-07-12 - URL: https://www.daysmart.com/salon/features/client-management/ Top-Rated Salon CRM System Treat every client like they are your only client with a salon CRM designed to help you deliver superior customer service. Start Your Free TrialAccess Client Information with theClick of a ButtonStore DetailedCustomer Profiles Easily store formulas, notes, purchase history, forms, and detailed client information in DaySmart’s Salon CRM —access information at your fingertips to plan for every client and deliver superior customer service. Reward Your Salon'sRepeat Clients Offer benefits to your salon’s loyal clients and track loyalty points or dollars in return for repeated salon services and purchases. Keep clients coming back with a loyalty tracking system that is easy to manage and redeem. Automate SalonInventory Management Quickly access past salon purchases stored within the client profile, allowing you to suggest repurchasing for an opportunity to boost retail sales and keep your salon's clients happy! Learn MoreAbout What DaySmart SalonCan Do For You. View All FeaturesEfficiently Manage Your Salonfrom Beginning to End Salon & Day Spa Free up time and focus on the details that matter most. Nail Salon Keep clients top-of-mind while streamlining daily processes. Barbershop Simplify management and keep your day on track. Explore Our Other Features Online Booking Capture opportunities around the clock right through your custom appointment scheduling website. Learn More Reputation Management Manage your online reputation and gain new clients by collecting 5-star reviews from loyal customers. Learn More Two-Way Texting Free up the front desk phone lines and communicate with clients more efficiently with text messaging. Learn More --- ### Walk-In Kiosk > Free up the front desk and display the DaySmart Salon Kiosk to capture clients when they arrive. - Published: 2023-08-24 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/walk-in-kiosk/ DaySmart Salon Kiosk Free up the front desk and acknowledge every customer the moment they walk in. *Only available on iPad. View in App StoreMeet Your DigitalFront Desk Assistant:The Perfect Bundle Bundle the DaySmart Salon Kiosk App with DaySmart Salon Software, allowing walk-in customers to create new appointments or check in independently for already scheduled appointments. Perfect when looking to streamline the walk-in customer experience and free up the front desk. Customize Your Brand Welcome your clients as they enter your business with a customized kiosk that suits your brand – Add employee photos and adjust background images and colors. Effective Marketing Strategy Collect client information and grow your business! The kiosk will automatically capture new client information that you can use for future targeted marketing campaignsLook for the DaySmart Salon Kiosk App in the Apple iPad StoreGet the DaySmart Kiosk App --- ### Forms > Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. - Published: 2023-08-24 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/features/forms/ Online Digital Forms Cut back on service times by requesting clients to fill out dedicated forms and waivers before they arrive. Start Your Free TrialCut Back on thePaper Pile-Up and Printing ExpensesCreateCustom Forms and Waivers Create forms and waivers within minutes with our easy-to-use form builder with customizable color themes to suit your brand. Choose from various custom fields and signature capture and make them required or optional. Send Forms to ClientsBy Text and Email Conveniently send a link to complete an online digital form directly to clients via email, text, or both right from the appointment book. Directly Assignto Clients and Services Avoid wasting valuable time collecting information before the service begins. Automatically send your client forms upon scheduling for specific services. Once the form is complete, it will be stored and accessible within the client profile. Want to learn moreabout DaySmart Salon? View All Features --- ### Online Booking > DaySmart Salon booking software simplifies appointments & scheduling without having to field calls or text messages. Learn more & start your free trial today! - Published: 2023-08-24 - Modified: 2025-04-07 - URL: https://www.daysmart.com/salon/features/online-booking/ Online Salon Booking Software toSimplify Appointments Capture opportunities around the clock right through your custom salon appointment scheduling website. Start Your Free TrialOpportunities toGrow Your Salon BusinessCustomized Website  Set up a fully customized online booking website with our salon booking software and begin taking appointments around the clock. You will be alerted for approval when an appointment request is made, and clients will receive email notifications automatically. You can even collect a deposit for services by storing credit card information on file and collecting payment upon scheduling. Gain Clientson Social DaySmart Salon offers the leading salon booking software that allows your clients to book directly from your Instagram and Facebook pages. When clients visit your page to discover new looks and trending products, grab their attention with the Book Now button! Built-In Communication Clients can book salon appointments on their own time -no more waiting (and forgetting) to call. Share open service times and staff availability to allow appointment requests based on availability. Want to learn moreabout DaySmart Salon? View All Features --- ### Appointment Book > DaySmart’s salon booking software is your all-in-one solution for scheduling, appointment reminders, booking management, and more. See how it works. - Published: 2023-08-24 - Modified: 2024-10-01 - URL: https://www.daysmart.com/salon/features/appointment-book/ Salon Appointment Software forEffortless Appointment Scheduling Stay ahead of schedule with a customized salon appointment booking system that allows you to schedule appointments the way you need to. Start Your Free TrialManage the Day Your Waywith Salon Booking SoftwareTake Control of Your Salon's Daily Schedule Streamlined salon appointment booking software makes it easy to schedule appointments. Customize your booking style, allow double bookings, set individual schedules, and add time blocks and service limitations. View your day at-a-glance with color-coded services and filtered views based on a specific time range and employee. Access client information and stay on task. No More No-Showswith Automated Appointment Reminders Free up the front desk and avoid no-shows with automatic appointment reminders that allow clients to reply to confirm or cancel. Keep your day moving forward and receive notifications to monitor the appointment status, store credit cards on file, and charge no-show and last-minute cancellation fees. Rebooking andQuick Check-out Reduce time at checkout and quickly rebook appointments with Daysmart's salon booking system. Simply choose the number of weeks between appointments, set up single or recurring visits, enter the service information, and submit. Send notifications to clients and staff upon booking, while appointment reminders automatically send closer to the appointment date. Want to learn moreabout DaySmart Salon? View All Features --- ### Salon & Spa Software > Discover the power of salon and spa management software with DaySmart Salon. Access your business from anywhere and save hours on administrative tasks. - Published: 2023-08-24 - Modified: 2025-04-10 - URL: https://www.daysmart.com/salon/solutions/salon-spa-software/ PowerfulSalon and Spa ManagementSoftware Simplify running your salon or day spa with a cloud-based salon and spa software solution offering everything to manage your business in one place, right from the front desk or a mobile device. We Give Business Owners the Time They Need. DaySmart Salon is a simple-to-use salon business management software designed exclusively for the salon and spa industry. What isYour Role? Key Metrics toKeepMoving Forward Save up to 6 hours per week on administrative tasks. Easily manage your business and keep track of key metrics with advanced reporting, an at-a-glance business dashboard, and inventory management. Learn MoreMotivate andRetain Employees Calculate hourly and commission-based pay with the click of a button. Set up separate commission pay scales for services and products. Designate individual employee access, service levels, schedules, and pricing—monitor productivity and goals with advanced reporting to keep your business and employees on track. Learn MoreIncrease ClientVisits and Revenue Built-in text and email marketing connect with client data to run targeted campaigns for efficient marketing. Choose who will receive the information and designate recipients based on past purchases, service history, dates of service, and more. Learn MoreManageAppointments Anywhere Stay on track and control your schedule from your mobile device. Quickly check out, rebook and calculate daily totals within the mobile app. See your day at-a-glance with color-coded services and access client profiles to view formulas and notes while maintaining a waitlist of clients requesting specific appointment times. Learn MoreYourPersonal Assistant Take the headache out of making appointments and allow clients to schedule online through your dedicated online booking website. Control online appointment requests with notifications in your dashboard alerting you for approval and automatically confirming appointments. Free up your time and stay open 24/7. Online BookingBook fromYour Social Pages Keep loyal clients up to date and gain new ones when sharing images of your work through Instagram and Facebook. Connect to the “Book Now” feature and allow your followers to conveniently schedule appointments right from your page. Online BookingAdditional Features View All FeaturesCustomer Success --- ### Barbershop Management Software > Simplify your barbershop operations and grow your business with the best barbershop appointment software from DaySmart. Learn more today! - Published: 2023-08-24 - Modified: 2024-05-06 - URL: https://www.daysmart.com/salon/solutions/barbershop-management-software/ Barbershop Management SoftwareMade for You Simplify running your barber shop with a cloud-based barbershop software offering everything to manage your barbershop business in one place, right from the front desk or a mobile device. Stay Organized andElevate Your Barbershop Business. DaySmart barbershop management software is a simple-to-use barber scheduling app and management software designed exclusively for the barber industry. Features Designed to Grow Your BusinessConsolidate Scheduling Consolidate appointments all in one place. Manage schedules, waitlists, and service times with the click of a button. Access appointment scheduling and take payments from anywhere within the business for quick checkout and rebooking. Learn MoreSimplify the Walk-In Experience Stay organized and efficiently manage walk-ins through the DaySmart Salon Kiosk. Display the kiosk on an iPad at the front of your business, allow customers to check in or request an appointment, and then get added to your appointment book. *iPad compatible onlyLearn MoreLoyal Service EqualsLoyal Customers Enhance the customer experience with a barbershop management software designed with your customer top-of-mind. Store client information, notes and formulas, purchase history, loyalty rewards, and much more! Online BookingAdditional Features Allow Customers to Book Ahead of Time Allow your customers to schedule appointments in advance before they arrive through your dedicated online booking website-Control online appointment requests with notifications in your dashboard alerting you for approval. Free up your time, stay open 24/7, and share the convenience with your customers using our all-in-one barber appointment software. Built-In Payment Processing Simplify check-out and take payments from anywhere within the business or manage it all at the front desk. Let independent team members connect their accounts or consolidate payments to the business only. With built-in payment processing, unlock key features to store cards on file, track deposits, manage memberships, and sell gift cards online. Collect 5-Star Reviews Control your image with reputation management. DaySmart barbershop management software will automatically prompt customers to leave your barbershop an online review after checkout and post them to popular social sites. Good reviews get posted automatically. Poor reviews come to you for your approval first. View All FeaturesCustomer Success --- ### Flexible Salon Software Prices > Explore flexible salon software prices at DaySmart Salon. Tailored plans with comprehensive support and a wide range of features. Try it free for 14 days! - Published: 2023-08-21 - Modified: 2025-04-08 - URL: https://www.daysmart.com/salon/salon-software-prices/ SALON SOFTWARE PRICING PLANSFlexible Optionsfor All Business LevelsMake the switch to an innovative solution that requires minimaldowntime for setup and training and offers free data migration tokeep your business moving. Start Your Free Trial Usage and Support 1 User Unlimited Training Email and Chat Support Phone Support Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 500 Text Messages/Month 1,000 Emails/Month Employee Reminders Email Marketing Text Marketing Two-Way Texting Reputation Management Website Builder Available to add on Start Your Free Trial Usage and Support 3 Users $9 Each Additional User Unlimited Training Email and Chat Support Phone Support Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Messages/Month 5,000 Emails/Month Employee Reminders Email Marketing Text MarketingAvailable Add-On Service with Plan Two-Way TextingAvailable Add-On Service with Plan Reputation Management Available Add-On Service with Plan Website Builder Available to addon Start Your Free Trial Usage and Support 3 Users $9 Each Additional User Unlimited Training Email and Chat Support Phone Support Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Available Add-On Service with Plan Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 1,000 Text Messages/Month 10,000 Emails/Month Employee Reminders Email Marketing Text Marketing Two-Way Texting Reputation Management Website Builder Available to add on Start Your Free Trial Usage and Support 6 Users $9 Each Additional User Unlimited Training Email and Chat Support Phone Support Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Expense Tracking Team Management Basic Payroll Sliding Scale Commission Commission Exceptions Overtime Rules Communication 2,500 Text Messages/Month 10,000 Emails/Month Employee Reminders Email Marketing Text Marketing Two-Way Texting Reputation Management Website Builder Available to add on Start Your Free Trial Usage and Support Unlimited Users Unlimited Training Email and Chat Support Phone Support Scheduling Online Booking Appointment Scheduling Appointment Reminders Instagram and Facebook Booking Kiosk Walk-In Manager Resource Management Packages & Pre-Paid Services Operations Integrated Payment Processing Mobile App Reports Online Deposits Gift Cards Productivity Dashboard Digital Forms Multi-Ticket Checkout Client Loyalty System QuickBooks Connect Expense Tracking Team Management... --- ### Nail Salon Software > Simplify your business with a cloud-based nail salon POS system that offers everything to manage your business in one place. Learn more today! - Published: 2023-08-18 - Modified: 2024-05-06 - URL: https://www.daysmart.com/salon/solutions/nail-salon-software/ Nail Salon Management Software toOrganize the DaySimplify running your nail salon with a cloud-based solution offering everything to manage your nail salon business in one place, right from the front desk or a mobile device. ManageYour Business Your Way. DaySmart Salon is a simple-to-use nail salon appointment booking and management software designed exclusively for the nail salon industry. Features DesignedtoGrow Your Nail Salon BusinessConvenientlyAccess EveryAppointment View your day at-a-glance with color-coded services and individualized schedules and service times through an all-in-one nail salon booking software. Designate employee access levels and allow team members to view schedules online and through the mobile app. Fill in last-minute openings with clients on your waitlist to keep your business thriving. Learn MoreOrganize Walk-Ins Efficiently manage walk-ins and always know who is next in line through the DaySmart Salon Kiosk. Display your custom-branded kiosk on an iPad at the front of your business and allow clients to check in or schedule upon arrival. The appointments will automatically get added to your schedule or waitlist and ready for the next service provider.  *iPad compatible onlyLearn MoreAutomatic Marketing- Set It and Forget It! Send targeted email and text campaigns based on specific client criteria, helping you to create profitable text campaigns targeting only the clients that you want, when you want. Learn MoreAdditional Features Collect 5-Star Reviews Take control of your image with the easy-to-use nail salon management software. DaySmart Salon will automatically prompt clients to leave your salon an online review after checkout and post them to popular social sites. Positive reviews get posted automatically. Negative reviews come to you for your approval first. Deskless Solution for Managing Appointments Never miss an opportunity and stay open 24/7 with online booking features that you control. Make sure to keep clients top of mind with convenient access to appointment scheduling, service provider selections, and service options custom to your business. There is no need for clients to wait in line when they can schedule in advance. Built-In Payment Processing Convenient built-in payment processing offers the ability to add tip prompts and speed up check-out, to keep your day moving forward. Activate key features like the ability to store cards on file so that clients can pay while their nails dry. You can track deposits, manage memberships, and sell gift cards online. Elevate the check-out experience and keep your clients top-of-mind. View All Features Customer Success --- ### Solutions - Published: 2023-08-18 - Modified: 2023-10-27 - URL: https://www.daysmart.com/salon/solutions/ --- ### Salon Management Software Solutions > From scheduling to communication to growth strategies, DaySmart Salon offers the all-in-one salon software solution for your business. Free 14-day trial! - Published: 2023-08-17 - Modified: 2025-01-14 - URL: https://www.daysmart.com/salon/solutions/salon-management-software/ TheEssential Salon SoftwareSolution What do you do? SalonNailsBarberEMPOWERING BUSINESS OWNERSTake Your Business tothe Next Level DaySmart Salon, the all-in-one salon business management software, is designed to streamline salon management tasks, ensuring you save time and maximize efficiency. Manage Everythingin One PlaceAppointmentScheduling Stay ahead of schedule with a customized booking solution that allows you to schedule appointments the way you need to. Learn MoreOnline BookingWebsite Capture opportunities around the clock right through your custom appointment scheduling website. Learn MoreDigital Formsand Waivers Cut back on service times by requesting clients to fill out dedicated forms and waivers before they arrive. Learn MoreWalk-InKiosk Manager Free up the front desk and acknowledge every customer the moment they walk in. *iPad only and found in the Apple StoreLearn moreClient Management Treat every client like they are your only client with a solution designed to help you deliver superior customer service. Learn MoreSalon Management Save time on bookkeeping and stay on top of business performance with a powerful business dashboard and advanced reporting. Learn MoreMobile Apps Manage your salon on-the-go from wherever you happen to be. Schedule appointments, run reports, and set up marketing campaigns right from your fingertips. Learn MoreAppointmentReminders Managing the front desk has never been easier with automated features that free up the phone lines, eliminate no-shows, and streamline the day. Learn MoreText Marketing Quickly reach clients through text message to send targeted marketing campaigns or fill last-minute openings. Learn MoreEmail Marketing A solution that provides the data you’ll need to run successful marketing campaigns that elevate client engagement. Learn MoreTwo-Way Texting Free up the front desk phone lines and communicate with clients more efficiently with text messaging. Learn MoreIntegratedCredit Card Processing Built-in payment processing that offers quick checkout, balance tracking, and contactless payments while offering great low rates. Learn MoreReputation Management Reputation Management enables you to encourage satisfied clients to share their positive experiences on Google, amplifying your online reputation and attracting more potential clients. Learn MoreSimple Website Builder Easily create a sleek, modern website in minutes. Just answer a few questions, pick a design, and let our AI assistant handle the rest. Learn MoreSocial Media Integration Share your work on Instagram and Facebook and grow your social presence. Add the “Book Now” button to your page, allowing your followers to conveniently schedule an appointment. Learn MoreIncrease Your Opportunities Take your business a step further through partner companies that offer salon software solutions that complement DaySmart Salon. Learn more --- ### Salon & Spa Software > Discover the power of salon and spa management software with DaySmart Salon. Manage your business from anywhere & save hours on administrative tasks. - Published: 2023-08-17 - Modified: 2025-04-07 - URL: https://www.daysmart.com/salon/solutions/salon-spa-management-software/ Powerful Salon and Spa Management Software Simplify running your salon or day spa with a cloud-based solution offering everything to manage your business in one place, right from the front desk or a mobile device. We give business owners the time they need. DaySmart Salon is a simple-to-use salon business management software designed exclusively for the salon and spa industry. What is your role? Key Metrics to KeepMoving Forward Save up to 6 hours per week on administrative tasks. Easily manage your business and keep track of key metrics with advanced reporting, an at-a-glance business dashboard, and inventory management. Learn MoreMotivate and Retain Employees Calculate hourly and commission-based pay with the click of a button. Set up separate commission pay scales for services and products. Designate individual employee access, service levels, schedules, and pricing—monitor productivity and goals with advanced reporting to keep your business and employees on track. Learn MoreIncrease Client Visits and Revenue Built-in text and email marketing connect with client data to run targeted campaigns for efficient marketing. Choose who will receive the information and designate recipients based on past purchases, service history, dates of service, and more. Learn MoreManage Appointments Anywhere Stay on track and control your schedule from your mobile device. Quickly check out, rebook and calculate daily totals within the mobile app. See your day at-a-glance with color-coded services and access client profiles to view formulas and notes while maintaining a waitlist of clients requesting specific appointment times. Learn MoreYour Personal Assistant Take the headache out of making appointments and allow clients to schedule online through your dedicated online booking website. Control online appointment requests with notifications in your dashboard alerting you for approval and automatically confirming appointments. Free up your time and stay open 24/7. Online BookingBook from Your Social Pages Keep loyal clients up to date and gain new ones when sharing images of your work through Instagram and Facebook. Connect to the “Book Now” feature and allow your followers to conveniently schedule appointments right from your page. Online BookingAdditional Features Free Up the Front Desk Phone Line Two-way texting makes it easier to get things done. Let clients reach out by text to send quick notifications, schedule appointments, or send pictures. Designate staff members who can reply or contact clients quickly for urgent messages, like when running behind. Built -In Payment Processing Elevate the check-out experience with built-in credit card processing that offers quick checkout and rebooking. Take payments from the front desk or right where the service took place. Activate features within the software like contactless payments, storing cards on file, deposit tracking, memberships, and the ability to sell gift cards online. Collect 5-Star Reviews Take control of your image with reputation management. DaySmart Salon will automatically prompt clients to leave your salon an online review after checkout and post them to popular social sites. Positive reviews get posted automatically. Negative reviews come to you for your approval first. View All FeaturesCustomer Success --- ### Resources > Dive into the latest blogs, articles, news, and more. Be sure to subscribe to our blog and get the latest through our quarterly news letter. - Published: 2023-08-15 - Modified: 2023-11-21 - URL: https://www.daysmart.com/salon/blog/ --- ### Cloud-Based Salon Management Software | DaySmart Salon > DaySmart Salon is comprehensive, yet simple, management software for hair salons. Track key metrics, monitor productivity, boost client visits & drive revenue! - Published: 2023-08-14 - Modified: 2025-04-07 - URL: https://www.daysmart.com/salon/ All-In-One Scheduling SoftwareEffortlessEveryday Management Cloud-based salon software that allows you to access your business anywhere, on any device, with features designed to maximize revenue and enhance the customer experience. Start Your Free Trial Technology ThatDefines Your BusinessFeaturesDesignedfor Success Take your business to the next level with advanced hair salon software designed to help fill last-minute openings, increase retail sales, track efficiency, and keep you ahead of schedule. Learn MoreOptions toSupportAny BusinessLevel Whether you are an independent service provider or a multi-employee business, select from salon software packages designed to help build your reputation and grow your business. Learn MoreSee Why Thousands of Salons Trust DaySmart SalonLatest Posts --- ## Posts ### Less Stress, More Wellness: 7 Simple Self-Care Tips for Salon Owners > Devoting all your energy to making your salon a success can be truly draining. But self-care is non-negotiable. Read on for less stress and 7 simple self-care tips to boost your mood, and take back control of your time and well-being. - Published: 2025-04-04 - Modified: 2025-04-23 - URL: https://www.daysmart.com/salon/blog/less-stress-more-wellness-7-simple-self-care-tips-for-salon-owners/ - Categories: Blogs Devoting all your energy to making your salon a success can be truly draining. But self-care is non-negotiable. It's important to make time to relax and recharge to stay at the top of your game both inside and outside the workplace. Read on to find simple ways to restore the balance and take back control of your time and well-being. Devoting all your energy to making your salon a success can be truly draining. But self-care is non-negotiable. It's important to make time to relax and recharge to stay at the top of your game both inside and outside the workplace. Read our self-care tips for simple ways to restore the balance, boost your mood, and take back control of your time and well-being. Did you know that April is Stress Awareness Month? As a busy salon owner, you know all too well how hectic things can get. But while you're pouring your heart and soul into your business to make it grow and maintain regular customers, make sure you're still enjoying yourself. You don't want it to become a chore and, while occasional stress is normal and sometimes a good motivator, it's not healthy to get to the point where work is creeping into your personal life and becoming all you think about day and night.   There are so many ways to bring a little joy back into your day to day—including simple self-care options for all budgets and personal situations, even parents juggling family life and work. You just need to use your imagination. Feeling uninspired? That’s ok too! DaySmart Salon is here to kickstart the process and help you on the road to feeling more like you again.  Self-Care Tip #1: Hug a Loved One You see countless people at the salon each day, but there’s nothing like spending time with those who matter most to you to lift your spirits. Connecting with people you care about helps boost your levels of dopamine, serotonin, endorphins, and oxytocin, also known as the feel-good hormones. So, make time to give someone a hug, play with your pets, phone a relative, or hold hands with your partner. These simple actions have been shown to improve how your body works and the way you feel. Self-Care Tip #2: Get Physical  Don’t worry—we know you’ve been on your feet all day and hitting the gym is probably the last thing you feel like doing. If you enjoy waking up at dawn every day and going for a run, great. But there are less intense ways to feel the benefits of physical activity. We’re talking gentle exercise, like warmups to stretch those tired muscles. But you could also try cycling to the salon or something a bit more out there like a fun Zumba session or a dance class with a friend. If you’re feeling self-conscious, you could always start with an online video to see how it goes. Self-Care Tip #3: Get Outside Think about how much time you spend indoors—you’re at the salon, in your car, at home... but when are you just outside? (And no, the store doesn’t count). Don’t wait until summer to feel the sun on your skin or to enjoy nature. Make a point of taking short breaks throughout the day. Go for a walk to clear your mind or, if possible, visit the park to... --- ### 7 Ideas to Kick-Start Your Self-Confidence > Pouring time and energy into running a salon can be truly draining. While work is important, it's about having a better quality of life and doing more of what you enjoy. We'll show you how to switch salon stress for wellness with 7 ideas to kickstart your confidence! - Published: 2025-04-04 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/7-ideas-to-kick-start-your-self-confidence/ - Categories: Blogs, EBOOKS Kick-Start Your Self-Confidence and Switch Salon Stress for Wellness! Pouring your precious time and energy into running a successful salon can be truly draining. Work is important but it's a means to having a better quality of life and doing more of what you enjoy—not becoming a slave. We'll look at how to: ✅ Start feeling like you again✅ Regain control of your time and well-being✅ Show yourself the same TLC you show your clients Ready to switch salon stress for wellness? 🫶 Download --- ### How DaySmart Salon Is Helping You Achieve Your Spring Business Goals > At DaySmart Salon, we regularly speak to salon owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.daysmart.com/salon/blog/how-daysmart-salon-is-helping-you-achieve-your-spring-business-goals/ - Categories: Blogs Running a busy salon can be extremely rewarding. Yet, we’re willing to bet that, at times, you feel overwhelmed.  You might be a great stylist, love chatting to clients, but find it hard to manage your schedule. Or maybe you’re a whiz at keeping your appointment book up to date, but you struggle to navigate between answering calls, losing cash due to no-shows, or can't quite sort out some pesky staffing problems.  Your day-to-day can become a lot simpler by going digital. No longer using pen and paper? Then it could be time to switch to a more reliable software that meets your salon’s needs. Join us as we recap Q1 and see how DaySmart Salon is helping you achieve your business goals as we move into spring. Q1 is drawing to an end, and it’s been a busy one! At DaySmart Salon, we strive to improve our software to help elevate your business and achieve the success you deserve. In addition, we regularly speak to salon owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market your services, and boost your income. Let’s take a look back at what resources are available for you to date. January Highlights: Leveraging the 2025 Trends  A new year brings exciting new trends, and we really started out with a bang! Among the insightful responses you gave us in our salon customer survey, you told us 67% of you experienced business growth of 30% or more last year and that 90% anticipate continued growth this year. Go salon professionals!   By combing through the data, we were also able to identify the top 4 salon business trends to watch in 2025, namely:   ✨ 1. Empowering staff with continued education and training  ✨ 2. Using positive online reviews to strengthen the brand  ✨ 3. Online visibility for maximum scheduling and flexibility  ✨ 4. Introducing surcharging to cover card processing fees This information was far too good to keep to ourselves and, since we really want your salon to succeed, we packaged it into a handy Trends 2025 Report and added tips and ideas for you to leverage these trends and give your salon a glow-up over the next 12 months.  February Highlights: Growing Your Business with Valentine Marketing  Love it or hate it, flowers, chocolate, and those little heart emojis seem to be everywhere throughout February 🫶 Nevertheless, Valentine’s Day is definitely a trend worth jumping on in the salon industry. We showed you how to use it to your advantage in our blog post 9 Valentine’s Day Marketing Ideas to Drive Sales at Your Salon.   We also held our first live webinar of the year, where we expanded on the 2025 Salon Business Trends and explored how DaySmart Salon can help you jump on the bandwagon and be successful, as well as answering your questions. Missed it? Relax! Catch the on-demand recording instead 🍿 Lastly, we created a blog post on Finding the Right Salon Management Software For Your Needs and a more in-depth buyer’s guide for new salon owners or professionals struggling to manage their day-to-day with their current software (or—gasp! —for those still using pen and paper). This guide tackles common concerns salon professionals tend to have and includes a list of top features to look out for, key questions to ask software providers before a move, as well as expert advice and recommendations. At DaySmart Salon, we regularly speak to salon owners like you and research common pain points to provide you with actionable tips and strategies to grow your client base, market... --- ### Why Client Reviews Can Help Make or Break Your Salon Business - Published: 2025-03-14 - Modified: 2025-03-20 - URL: https://www.daysmart.com/salon/blog/why-client-reviews-can-help-make-or-break-your-salon-business/ - Categories: Blogs Running a busy salon can be extremely rewarding. Yet, we’re willing to bet that, at times, you feel overwhelmed.  You might be a great stylist, love chatting to clients, but find it hard to manage your schedule. Or maybe you’re a whiz at keeping your appointment book up to date, but you struggle to navigate between answering calls, losing cash due to no-shows, or can't quite sort out some pesky staffing problems.  Your day-to-day can become a lot simpler by going digital. No longer using pen and paper? Then it could be time to switch to a more reliable software that meets your salon’s needs. Client reviews can be a real goldmine for your business. No matter how many fancy marketing tricks or social media hacks you try, word of mouth is still the most powerful way to drive customers through your door. Read on for tips to maximize client feedback to grow your salon and your income. Think about the last time you made a purchase. An important purchase. Was it a straightforward process or were you a bit hesitant? Did you search the brand on Google before committing or ask friends and family for advice? Chances are you did. It’s human nature. We all want to be sure we’re not throwing our hard-earned cash down the drain, so we do a little research and ask other people for their opinion.  Client Reviews in Numbers Your clients do this too before they set foot into your salon. Hair is an important part of a person’s identity and having a bad hair day can really affect people’s confidence, so they want to be sure about you and your services before placing their luscious locks in your hand. Sound a bit dramatic? The numbers speak for themselves. For a start:  🔎 91% of millennials say they trust online reviews as much as friends and family 🔎 89% of clients won’t take any action before checking out a company’s reviews 🔎 70% of clients take it a step further, reading reviews four times before trusting a business 🔎 52% of consumers won't choose a business if its overall rating is under 4 stars 🔎 15% of clients say they don’t trust business with no reviews And it shouldn't really come as a surprise. After all, public reviews provide social proof, increase your credibility, and help clients make the decision to trust in your business, or not. You'll also boost your search engine optimization (SEO), helping new clients to find you more easily online. That’s why it’s important to make sure you build up a collection of genuine reviews to showcase your salon and capabilities. It’s important to make sure you build up a collection of genuine reviews to showcase your salon and capabilities. Collecting and Publishing Client Reviews We get it. You're busy running your salon, attending to clients, managing staff, logistics, overhead... where do you even begin to find the time to ask clients for reviews? Enter DaySmart's Reputation Management tool. It really does all the work for you, saving you time and effort by automatically sending clients emails with direct links to your review page, and allowing you to address their feedback promptly. What's more, with Forbes Advisor revealing that 77% of clients are willing to leave a review when asked, you can have glowing testimonials on your site in no time. If you'd like to learn more about DaySmart's Reputation Management tool and how easy it is to use, don't miss our on-demand webinar. The Value of Client Reviews Looking at the stats above, it's pretty clear how clients feel about online reviews. Reviews are a super easy way... --- ### Channeling Client Reviews for Salon Growth - Published: 2025-03-05 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/channeling-client-reviews-for-salon-growth/ - Categories: Blogs Did you know your clients are your most precious resource when it comes to growing your salon? Word of mouth consistently beats fancy marketing campaigns and trending social media tactics. We’ll look at all the ways you can use client feedback to boost your reputation—and your income—including: ✨ Rolling out a successful referral campaign✨ The role of Google, Facebook, and SEO✨ Handling negative feedback effectively Download now to boost your client base! 🤩 Channeling Client Feedback for Salon Growth_Downloadable guideDownload --- ### Finding the Right Salon Management Software for Your Needs - Published: 2025-02-20 - Modified: 2025-02-21 - URL: https://www.daysmart.com/salon/blog/finding-the-right-salon-management-software-for-your-needs/ - Categories: Blogs Running a busy salon can be extremely rewarding. Yet, we’re willing to bet that, at times, you feel overwhelmed.  You might be a great stylist, love chatting to clients, but find it hard to manage your schedule. Or maybe you’re a whiz at keeping your appointment book up to date, but you struggle to navigate between answering calls, losing cash due to no-shows, or can't quite sort out some pesky staffing problems.  Your day-to-day can become a lot simpler by going digital. No longer using pen and paper? Then it could be time to switch to a more reliable software that meets your salon’s needs. Are your business needs growing and your staff is struggling to make it through the week? It might be time to go digital or level up with a more powerful salon management software to meet your business's growing needs. Read on to recognize the telltale signs and learn what you should be looking out for in potential new salon management software to streamline daily operations and take the stress off you and your staff. Running a busy salon can be extremely rewarding. Yet, we’re willing to bet that, at times, you feel overwhelmed.   You might be a great stylist, love chatting to clients, but find it hard to manage your schedule. Or maybe you’re a whiz at keeping your appointment book up to date, but you struggle to navigate between answering calls, losing cash due to no-shows, or can't quite sort out some pesky staffing problems.   Believe it or not, your day-to-day can become a lot simpler by going digital. No longer using pen and paper? Then it could be time to switch to more reliable software that meets your salon’s needs. Read on to learn what questions you should be asking and which features you should be looking out for to iron out the kinks at your salon and steer your business back on the road to success.  Do You Need New Salon Management Software?   Switching to a different salon management software solution is an important decision. It might not be something you are ready to do today, but postponing the inevitable will only harm your salon in the long run.   Believe it or not, your day-to-day can become a lot simpler by going digital. No longer using pen and paper? Then it could be time to switch to a more reliable software that meets your salon’s needs. Whenever you find a quiet moment, take some time to reflect on your current situation and where you would like to make changes.  Here are some useful questions to ask yourself before considering a move:  → 1. Are booking challenges causing me to miss out on new clients or repeat visits? → 2. Am I spending too much time multi-tasking when my salon management software could be lightening my daily load? → 3. Does my current system lack basic features that would remove stress from daily activities? → 4. Is time spent on admin tasks draining my staff—and my budget? → 5. Has business growth slowed recently? → 6. Could I offer clients and staff a more positive experience?   If you answered ‘yes’ to even one of these questions, we strongly suggest you take a look at shaking up your current salon management system, whether that’s going digital or finding a more powerful solution that keeps up with your specific needs. Keeping an Open Mind About Salon Management Software Possibilities  When thinking about the different salon management software options on the market, your long-term goal should be making your daily operations run more smoothly. This will... --- ### 🎬 Webinar: How to Leverage the 2025 Business Trends to Grow Your Salon - Published: 2025-02-18 - Modified: 2025-02-19 - URL: https://www.daysmart.com/salon/blog/webinar-how-to-leverage-the-2025-business-trends-to-grow-your-salon/ - Categories: Blogs Join our Director of Sales Jordan Preuss and Sales Engineer Chris Reno as they take a look at the salon business trends for 2025. They’ll walk you through how salon management software like DaySmart Salon can help you leverage these trends and grow your business. Join our Director of Sales Jordan Preuss and Sales Engineer Chris Reno as they take a look at the salon business trends for 2025. They’ll walk you through how salon management software like DaySmart Salon can help you leverage these trends and grow your business. Sign up now for success!  It’s been a while since we held a live webinar for you salon entrepreneurs, so we’re pleased to announce: 📣 We’re back and it’s going to be a good one!  What Will I Gain from the Live Webinar? Last month, we revealed the top 4 salon business trends making waves this year. Now we’re here to show you how to leverage these trends for success with insider tips and help to grow your business, boost your brand, and increase your income. If that sounds like your kind of thing, then keep reading! What to Expect in the Live Webinar  Our presenters are salon industry experts and understand exactly what obstacles salon professionals face. They also have a great deal of experience advising and finding solutions for salon pros. Buckle up as they dive into each of the 4 trends, providing an overview of the topic, and revealing some of the insightful discoveries we made in our client survey. They’ll then provide recommendations for salon success, and reasons why powerful software like DaySmart Salon can help you maximize these trends to grow your potential. There will also be a Q&A session at the end where you can get professional feedback, advice, and ideas. Phew! When is the Live Webinar?   The live webinar will take place on Monday, February 24 at 12. 00pm ET. Don’t worry if you don’t think you can make it—everyone who signs up will receive a link to the recording after the event. That way, if something comes up on the day, you can watch it at a time that suits you better. How Do I Sign Up for the Live Webinar?   Signing up for the live webinar couldn't be simpler! Just click this signup link and register on the page that opens. You should receive a confirmation email afterwards, with the link to access the event on Monday, February 24.  ✨ We hope to see you there and wish your salon success throughout 2025 and beyond. Remember to bring your questions for the Q&A session!  Not a DaySmart Salon Customer? Iron out the kinks in your day-to-day with our free guide to Salon Management Software. --- ### The Right Salon Software for You - Published: 2025-02-13 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/finding-the-right-salon-software-for-you/ - Categories: Blogs, Uncategorized It can be difficult to find the right salon software for your needs. Our free guide is packed with helpful advice, vital questions to ask software providers, and a checklist of key features to look out for. 🤔 Struggling to find reliable software to manage your salon? Our free buyer's guide is just what you need! It's packed with:🔎 Helpful advice for salon owners🔎 Vital questions to ask providers🔎 A checklist of key features to look out for Download now to power up your search for the perfect software. Enjoy clearer thinking!  ☺️ Salon Buyers Guide 2025Download --- ### 9 Valentine’s Day Marketing Ideas to Drive Sales at Your Salon - Published: 2025-01-31 - Modified: 2025-01-31 - URL: https://www.daysmart.com/salon/blog/9-valentines-day-marketing-ideas-to-drive-sales-at-your-salon/ - Categories: Blogs Whether you’re a fan or not, in February, everyone is talking about Valentine’s Day. It's really worth jumping on this trending topic to reap the benefits at your salon. Read on for 9 marketing ideas you can implement to drive sales and shine the spotlight on your business.  Whether you’re a fan or not, in February, everyone is talking about Valentine’s Day. It's really worth jumping on this trending topic to reap the benefits at your salon. Read on for 9 marketing ideas you can implement to drive sales and shine the spotlight on your business.  It’s no secret that when you look good, you feel good. With Valentine’s Day just around the corner, people are spending more time on their aesthetic—and that’s great news for your salon!   What’s more, couples like to treat each other. Even more so on romantic occasions, which is why it can’t hurt your business (or your wallet) to create some conveniently timed salon promotions throughout the month of February.  9 Valentine’s Day Marketing Ideas to Attract Customers to Your Salon Using special times of year, like Valentine’s Day, should be a huge part of all small business owners' marketing strategy. Uh-oh, do the words ‘marketing strategy’ sound like lots of additional work and make you feel stressed? Relax—we’re here to give you 9 simple salon marketing ideas for Valentine’s Day that will have customers lining up! 1. Team Up with Local Businesses Now is a great time to do some networking in your local area. Ask local restaurants, cafés, leisure centers, and even the library if you can leave some Valentine promo flyers or business cards lying around. In return, you could display some of their cards next to your cash register, so customers see them when they go to pay. You can make some great new contacts and gain some free visibility within the local community. Package deals are always appealing, so why not take it a step further by offering a collaboration? If you partner up with other local businesses, you can put something cool and unique together. Approach local restaurants, florists, and other businesses to see if you can negotiate a deal that will suit both of your customers. It’s a win-win situation! Customers will love killing two birds with one stone and getting a great deal in the process. 2. Sell Luxury Pamper Sessions We know package deals make great gifts, so why not create the perfect Valentine’s pamper package? Give it a cute name and encourage customers to select one of your salon’s more decadent treatments, like deep conditioning hair masks and infused hair oils, by including sweet treats, from heart-shaped chocolates to a glass of bubbly. You’ll really elevate their experience and have them feeling extra hyped for their Valentine’s date. 3. Switch Valentine’s for Galentine’s  While February 14 is great for couples, it can be a bit less exciting for singles. Besides, not all couples celebrate Valentine’s Day. Open your salon to as many clients as possible by thinking outside the box to create something a bit more inclusive. How about a Galentine’s Day offer, where women who bring a girlfriend for a cut or blowout enjoy a 10% discount? Have fun with your offer and be creative to draw in like-minded customers. 4.... --- ### Understanding Current Business Trends to Future-Proof Your Salon - Published: 2025-01-27 - Modified: 2025-01-27 - URL: https://www.daysmart.com/salon/blog/understanding-current-business-trends-to-future-proof-your-salon/ - Categories: Blogs We surveyed a group of DaySmart Salon customers to understand what is working well for them and helping them to grow and become more successful. Read on to learn more or skip ahead and download your free guide. A new year brings exciting trends and, with the global beauty and wellness products market projected to reach a staggering $2,765. 8 billion by 2030, there’s ample opportunity to make 2025 your most profitable year to date. How DaySmart Salon Can Help Boost Your BusinessIt’s not always easy to know where to start though, is it? You might be feeling overwhelmed, understaffed, or just a little uninspired. Luckily, you can count on DaySmart Salon to bring you real insights into what is shaping the industry in 2025! We want to see your salon succeed. What better way to grow your client base and boost your margins than by learning from other business owners who've already done it? We conducted a survey of some of our salon customers to monitor their success during 2024 and find out what they have lined up to continue crushing it in the year ahead. The results were real eye-openers! Salon Industry Insights Through a Customer LensFor example, we learned that an impressive 67% experienced business growth of 30% or more in the last year. And that’s not all—90% expect continued growth in 2025. Discover how. These valuable insights were far too good to keep to ourselves, so we packaged them up into a free downloadable guide and added some quick tips to help you replicate our customers’ success at your own salon. 🤔 What's Inside the Free Salon Business Trends 2025 Guide?   Spoiler alert:This guide is packed with material to help you make 2025 your best year yet! You'll learn what success means to other salon owners like you and how they measure it, whether it's thanks to positive client reviews or good marketing. We'll look at how they've grown their business over the past year, and where they go to stay informed and get fresh ideas on the latest industry trends and techniques, from social media to supply distributors and more. You'll even find out what areas cause them the most stress, as well as what they are targeting for success in 2025. If that wasn't enough, you'll also uncover the top 4 salon business trends currently on the rise and set to make an impact this year... Don’t get left behind—use this knowledge to give your salon the glowup it deserves in the year ahead!  🪄 Grab your free guide toUnderstanding Current Trends to Future-Proof Your Business. --- ### 4 Business Trends Shaping Salons in 2025 - Published: 2025-01-22 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/top-4-salon-business-trends-2025/ - Categories: Blogs Want foolproof ideas to boost your salon business? An impressive 67% of our customers reported business growth of 30% or more in 2024, while 90% anticipate continued growth in 2025. We compiled their tips and insights to create a guide to help your salon succeed. You’ll discover:  💡What contributed to their success and growth💡Where they stay informed on trends and techniques💡The top 4 business trends boosting success this year Ready to make a 2025 to remember? Download now to level up!  🚀 Salon Business Trends Report 2025Download --- ### How to Create a Successful Salon Website - Published: 2024-12-09 - Modified: 2024-12-24 - URL: https://www.daysmart.com/salon/blog/how-to-create-a-successful-salon-website/ - Categories: Blogs When done right, your website acts as a 24/7 marketing tool that can shine the spotlight on your skills and services to attract new clients, build trust, and boost your reputation. Read on for top tips to maximize your online potential and grow your salon. A strong website can help put your salon on the map, lets you show off your services, and expands your reach to new clients outside your local area. With Forbes reporting that at least 71% of businesses have a company website, it’s really becoming a must to get noticed, stay relevant, and tackle the competition. Where Some Salons Fall Short Technological advances like integrations and AI mean you no longer need to be a tech genius or invest a lot of time and money to get your website up and running. Unfortunately, some salon owners are so excited to get online that they don't put as much thought into it as they probably should. As a result, they find their website is doing their business more harm than good. At DaySmart, we believe that if a job’s worth doing, it’s worth doing well. Our free guide on Building a Website That Wins is packed with simple tricks to keep you on the road to success. Click here to download it or continue reading for a quick overview. The Key to a Website That Wows You want your website to drive clients to your salon, not drive them away! To avoid any upset, ask yourself these questions to maximize your chances of success before launching or updating your website.  💡 Is Your Website User-Friendly? Have you ever scrolled all the way to the bottom of a website before you found what you were looking for? Or looked through multiple drop-down menus with unclear options that you didn’t understand? How about filling in an online form with ten clicks that could easily have been one or two? We’ve all been there! Draw on your own experience to prevent frustrating busy or easily distracted customers. Remove headaches by organizing your content to make it easy to navigate, using clear language, and making it easy for clients to find what they need quickly. 💡 Does It Look and Feel Like You?   Some people love to talk about themselves and be photographed, while others might need a little coaxing. Whether you created all your web content from scratch or got a helping hand from AI, it's important that your website matches your brand. This is your chance to tell your unique back story and share your passion for customer care, the industry, and your experience. Make sure to use natural sounding language and relevant images for a more genuine feel that will help you connect with your clients. Bonus points for using photos of you and your staff at work, your setup and amenities, as well as snaps of satisfied clients (make sure to ask for permission first! ). 💡 What Happens Next?   You want to drive clients to... --- ### The 7 Best Software for Hair Salons in 2024 > Hair salon management software lets you save time, grow your salon, and build client relationships. See our top picks for the best hair salon software. - Published: 2024-09-23 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/the-7-best-software-for-hair-salons-in-2024/ - Categories: Uncategorized Revolutionize the landscape of salon management with an advanced platform that can handle the day-to-day tasks for you. DaySmart Salon leads the charge by offering tools to smooth operations and enhance client experiences. Hair salon management software meets the specific needs of salon owners and stylists, including powerful client relationship management (CRM), as well as easy-to-use features for booking appointments and keeping track of inventory.   Hair salons can use a single software system to keep track of customers' likes and dislikes, past purchases, and appointment patterns, providing more personalized service and focused marketing. This technology not only makes the experience better for the customer, but also builds trust and repeat business—paramount in the beauty industry. What is Hair Salon Management Software? Hair salon management software, like DaySmart, is a comprehensive technology that makes running a salon easier. This type of software usually includes features to help with scheduling appointments, managing clients, keeping track of inventory, analyzing business trends, and creating reports. By automating these tasks, the best hair salon software saves time by reducing errors and creating a more efficient business—all while providing customers with the best experience. The best hair salon software systems include tools like: Online appointment booking Client communication and management Payment processing Inventory and purchase tracking Personalized marketing plans Reputation management capabilities The best hair salon management software works so your business can operate efficiently, keeping you at the top in the ever-evolving beauty industry. How Does Using Hair Salon Management Software Help Salon Owners? Using hair salon management software, such as DaySmart, offers numerous benefits to salon owners. Simplifying operations and improving overall efficiency are just two of the many ways salon software automates responsibilities so employees and owners save time and can concentrate more on delivering first-rate customer care. In fact, the primary advantage of salon management software is its capacity to concentrate and simplify processes by integrating all necessary features onto a single platform. The program lessens administrative burdens and eliminates the need for numerous stand-alone solutions, improving overall productivity.   This type of software allows salons to run smoothly and stay ahead of the competition in the quickly changing beauty sector. Analytics and reporting tools provide insights into business performance, assisting owners in making >The 7 Best Software for Hair Salons in 2024 The best software for hair salons offers many features, like appointment scheduling, client relationship management, inventory control, and secure payment processing. As we’ve unpacked, tools like these help alleviate administrative burdens on salon owners and all staff.   But which software is best for you? Here, we’ve gathered a few of the best hair salon software options and laid out what they’ve got to offer.   Let’s start with what we know best... 1. DaySmart Salon DaySmart Salon is a popular choice among business owners because it has a wide range of valuable, cloud-based tools. Daysmart's hair salon software offers many amazing features that will keep your business client-focused. Services like appointment scheduling, text reminders, inventory overview, client... --- ### How To Improve Your Salon's Inventory Management > Effective salon inventory management helps maintain efficiency at your salon. Get expert inventory management tips and start improving profitability today. - Published: 2024-09-23 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/improve-salon-inventory-management/ - Categories: Uncategorized Salon success depends on efficient inventory management. And implementing salon inventory software—like DaySmart Salon—means you’ll have the right products available when your clients need them, and avoid overstocking or running out of essential items. The right platform will also keep track of individual client preferences so that everyone feels like a VIP.  What is a Salon Booking App?   As the name implies, salon booking apps are apps, or applications, available to download on a phone or access online with ease. These apps then use software and automation technology to expedite the booking process, manage employee schedules, and even improve customer satisfaction. There are near-endless combinations of feature-packed functionality, like automated reminders, online booking, and real-time updates, to reduce no-shows and improve efficiency.  What is Salon Inventory Management?   Salons use inventory management software to track and manage supplies, process orders, log stock, issue low inventory alarms, and create reports. It can reveal your company's inventory needs in real time, increase production, and simplify procedures. Why is Salon Inventory Management Important? With the right salon inventory software, you can view real-time business performance dashboards and advanced reports to conveniently measure key metrics and performance. Salon inventory software helps manage product inventory by keeping an organized list of all the items that are needed and creating purchase orders that can be emailed, faxed, or mailed directly to your suppliers.   You can even use this software to offer client benefits and track loyalty points or dollars in return for repeated salon services and purchases. Keep clients returning with a loyalty tracking system that is easy to manage and redeem. What salon doesn’t need more efficiency, better stocking systems, and a customer loyalty system to boot? And these are just a few of the ways salon inventory software will boost your business. 7 Tips to Improve Salon Inventory Management Still have questions? Let’s unpack a few key tips to streamline how you manage your salon’s inventory. 1. Perform Regular Salon Inventory Audits  Access inventory data, schedule appointments, run reports, and set up marketing campaigns, all from your fingertips. And since DaySmart’s convenient mobile app is available to download for Apple and Android phones, your tablet, or simply log in through the web on any device, it’s easy to integrate technology that lets you know what’s in stock and what needs reordering. 2. Establish Minimum and Maximum Stock Levels  Software like DaySmart Salon helps keep track of stock levels so you don’t have to. You can set it and forget it, so reordering happens automatically when needed, not on an arbitrary timeline. This way you don’t end up with too much or too little of anything.  3. Predict Demand Based on Seasonality and Trends Want to look back and see how much product folks bought last Christmas or before summer travel? You can, with software that keeps track of what and when people buy. This way, you can be prepared for the Christmas rush with a few extra products, and not be surprised... --- ### Best Salon Booking Apps in 2024 > Explore our guide to the best salon booking apps for efficiently managing appointments, streamlining the scheduling process, and reducing client no-shows. - Published: 2024-08-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/best-salon-booking-apps/ - Categories: Blogs, Uncategorized The time between stylist and client is your most precious commodity, and effective scheduling is the only way to make the most of every minute. In the quick-moving current of salon culture, you need a salon booking app that offers online booking, real-time updates, automated reminders, and the ability to manage your staff’s schedule and payroll—all from the palm of your hand.   The best salon scheduling apps decrease no-shows, increase client happiness, and save time. But before we unpack those benefits, let’s explore a few critical background questions to see how this flexible software can satisfy your salon's requirements and even help grow your brand.  What is a Salon Booking App?   As the name implies, salon booking apps are apps, or applications, available to download on a phone or access online with ease. These apps then use software and automation technology to expedite the booking process, manage employee schedules, and even improve customer satisfaction. There are near-endless combinations of feature-packed functionality, like automated reminders, online booking, and real-time updates, to reduce no-shows and improve efficiency.  Why Do You Need a Salon Scheduling App?   Simply put, using a salon scheduling app supports salon owners’ day-to-day tasks in several important ways, including:Save Time Salon scheduling apps save countless hours by automating scheduling, sending instant confirmations, managing calendars in real-time, allowing quick rescheduling, sending automated reminders, and streamlining check-ins. This frees staff to focus on high-quality services and reduces administrative workload by managing client information, tracking appointment history, and facilitating seamless payment processing.  Improve Your Customer’s Experience Strengthen relationships with clients by sending personalized offers and reminders based on preferences or even a coupon for a birthday blowout! You’ll be able to enhance customer experience with features like:  24/7 booking User-friendly interface Instant confirmations Personalized service options Real-time availability Mobile access Easy rescheduling Loyalty programs Detailed service descriptions Feedback and reviews Easily Accessible Appointment Management A big draw for salon owners is the simplicity a salon booking app can bring to the appointment management process. With a cloud-based system, a booking app allows you to access anything from anywhere.   Whether you’re running late in the morning or running a fever and out of the game for a few days. Imagine centralized booking, real-time updates, user-friendly dashboards, mobile access, easy rescheduling, automated reminders, service and stylist selection, integrated payment options, appointment history, and customizable settings. These features allow for a smooth booking process, letting clients and stylists manage their appointments anytime, anywhere! You’ll also prevent over-booking through a centralized booking system and quick updates to track schedules.  Reduce No-Shows Salon booking apps are key in reducing no-shows through a concerted campaign of automated reminders, simple rescheduling, real-time availability, instant confirmations, deposit requirements, waitlist management, personalized follow-ups, and feedback and reviews. While these features help keep clients informed and engaged, minimizing missed appointments, non-refundable deposit requirements, and waitlist management adds commitment into the mix, so clients are highly motivated not to miss an appointment.  Top Factors to Consider When Choosing the... --- ### Streamlining the Booking Process to Increase Small Business Productivity > Cost-effectively acquire and retain more fitness customers by monitoring marketing campaign ROI using these key metrics and strategies - Published: 2024-08-09 - Modified: 2024-07-22 - URL: https://www.daysmart.com/blog/streamlining-the-booking-process-to-increase-small-business-productivity/ - Categories: Blogs, Uncategorized We've all been there. Trying to book a new fitness class, tickets to see our favorite band, or maybe even a styling consultation at a retail store. We want it to be quick and easy. Instead, the process is clunky, there are way too many steps, and sometimes we get so annoyed that we just give up. Now, it's not just frustrating for us customers. Businesses (especially those smaller ones looking to grow) feel the pain, too. But what if there was a way to fix all that? Well, we've got some good news for all you small business owners out there: there is, indeed, a better way to handle the booking process. Here’s a complete lowdown on how to do just that. Benefits of Streamlined Booking Systems An online booking system is a digital tool that lets your customers book appointments, tickets, or services online, without the added stress of those long phone calls or those back-and-forth emails. It's similar to having a 24/7 receptionist who never sleeps. 94% of US customers want online booking and are switching to providers who offer it. So let’s talk about some of the awesome perks of having a streamlined booking system. Enhanced Customer Experience People everywhere want the option to book online. That’s true both in the United States (as we showed you above), but also across the pond, in countries such as the UK.  Image sourced from bookinglive. com In fact, 69% of UK customers want the option to book online. Even more when we're talking about our tech-loving, TikTok-scrolling Gen Z crowd—they practically live online! With an online booking system, your customers can book their appointments or tickets whenever and whenever they want, without having to wait for “standard” business hours. The bottom line? A smooth, seamless experience that makes customers happy. Increased Employee Productivity We mentioned earlier that a streamlined booking system doesn't just benefit your customers—it helps your team out, too. With a streamlined online booking system, your staff spends less time juggling phone calls and managing schedules. Instead, they get to focus on what they do best, delivering the service you hired them to provide. No more double-bookings for personal training sessions or last-minute cancellations messing up their yoga flow. Better Data Management and Analytics Your booking system does a lot more than just booking appointments. In the background, it's  quietly collecting a ton of information about your customers (their preferences, contact details, booking history), all neatly organized without you lifting a finger. What can you do with this data? Well, think of it as having the inside scoop on your customers. You might have a Pilates fanatic who loves morning classes and always books a spot for that popular 7am Friday class. Or a skincare lover who's all about facials and eager to try every new treatment you offer. When you've got this kind of intel, you can hugely personalize their experience.  What's more, if you have an ERP platform, DaySmart accommodates it so you can bring... --- ### Stay Protected From the Unexpected With Salon Business Insurance - Published: 2024-07-19 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/stay-protected-from-the-unexpected-with-salon-business-insurance/ - Categories: Blogs, Uncategorized - Tags: barbershops, business management, insurance, salons When was the last time your day went exactly as planned? The most likely answer is “never. ” That’s because business ownership is inherently unpredictable — a characteristic both refreshing and at times, frustrating. Despite the regularity of routines, schedules, and systems, no two days ever really look the same. As the proud owner of a salon, spa, or barbershop, this is something you already know.   What you may not know is what can happen to your business on the worst of days, when accidents or criminal actors strike. Bad luck can happen to anyone — and when you’ve put your heart, soul, and countless hours into building your business, the last thing you want is to risk it all on a circumstance that’s out of your control. There’s only one thing that can help you truly prepare for the unforeseeable: business insurance.   Discover the importance of insuring your salon, spa, or barbershop, the different policy types available, and how to get coverage.  Why do salons, spas, and barbershops need business insurance?   As with any industry, there are always risks involved with owning and operating a business. Thanks to your entrepreneurial spirit, you’ve fearlessly learned how to navigate them. However, there are some chances that just aren’t worth taking. When burglary, weather-related damage, workplace fires, and customer injuries are among the most common insurance claims filed by small businesses, it’s safe to say that anything can happen. And while insurance comes with a cost, consider the cost of not being insured.   If your business ends up facing a lawsuit, natural disaster, or property damage crime, the financial impacts could be devastating. Any one of those scenarios could end up costing you thousands. By protecting your salon, spa, or barbershop financially with business insurance, you’re also protecting your brand, your employees, your reputation, and your growth aspirations. What are the different types of business insurance for salons?   According to a recent report from Forbes, more than half of small business owners say their biggest barrier to insuring their business is simply the fact that they don’t know what type of insurance their business might need. So, let’s start with shedding some light on the options available. Below is a summary of common policy types offered by commercial insurance providers.   General LiabilityProtects from financial loss associated with bodily injury, personal injury, or property damage claimsExample: A client gets injured after falling in your salon and sues your business for medical expenses. PropertyProtects your business property from natural disasters, accidents, or vandalismExample: Your salon suffers damages from a fire and you’re forced to close your business while repairs are made.  Business Owner’s Policy (BOP)A bundled policy that offers a combination of business property and liability coverage Example: Your salon is the target of a burglary that disrupts your business operations.  Professional LiabilityCovers claims of negligence or personal injury as a result of professional services rendered Example: A client is accidentally cut by a pair of shears and files a lawsuit.... --- ### How to Create a Rewards Program for Your Small Business in 2024 > Learn about the benefits, types, and strategies of loyalty programs, and find out how DaySmart’s small business solutions can help you build and maintain customer loyalty. - Published: 2024-07-18 - Modified: 2024-07-19 - URL: https://www.daysmart.com/blog/how-to-create-a-rewards-program-for-your-small-business-in-2024/ - Categories: Blogs - Tags: customer loyalty, rewards Owning a small business has never been more competitive or achievable. With enough organization and motivation, you have the ability to stay competitive even when the market is struggling. And one of the best ways to do this? By upholding customer loyalty, your clients keep returning time and again.   Many small businesses find that implementing a rewards program, also known as a loyalty program, is extremely effective in increasing client retention and boosting consumer engagement.   Let's examine what rewards programs are, the benefits they offer, the types of loyalty and rewards programs out there, and how to create an effective rewards program for small business success. And if you’re ready to get started building loyalty today? Learn how DaySmart’s small business solutions help to establish rewards programs and give back to customers. What is a Rewards Program or Loyalty Program? BOGO. 50% off. 1. 5% cash back on your credit card. Rewards and loyalty programs are everywhere, whether you realize it or not.   Customer reward programs are marketing strategies that encourage customers to make repeat purchases or engage regularly with a brand. Programs typically offer customer incentives, like rewards or discounts, in exchange for repeat business over time. Rewards to clients or members may include points, discounts, free items, exclusive access, or other benefits. From a business perspective, rewards programs offer a win-win situation—businesses benefit from increased customer loyalty and higher sales, while customers enjoy exclusive perks and rewards for their continued support. Creating a rewards program is a surefire strategy for building customer relationships, boosting retention, and driving long-term business growth for small businesses. Rewards programs are not just marketing tactics; they build lasting customer relationships, ensuring organic business success and growth. The Benefits of a Rewards or Loyalty Program Creating a rewards program for small businesses works twofold: it attracts new customers and keeps existing ones while simultaneously (and significantly) improving business-to-consumer relationships. Software tools like DaySmart enable companies to engage with their customers effortlessly and automatically, offering incentives to reinforce brand commitment, solidify their market position, and reduce competition risk.   Benefits programs also offer businesses valuable insights into customer preferences, enabling them to refine their rewards strategies and adapt to evolving market trends, empowering them to compete and thrive in today's dynamic marketplace. Additionally, when implementing a loyalty program, you’re also likely to: Boost Customer Loyalty: With numerous choices available, a rewards program can set your business apart in today's market. Offering incentives through a small business rewards program builds a loyal customer base, fostering emotional connections. These loyal customers not only come back for additional purchases but also become advocates for your brand, driving word-of-mouth referrals and positive reviews.    Increase Sales: A well-designed rewards program can significantly encourage customers to spend more and purchase more often, leading to higher revenue. And the incentive to earn rewards or benefits usually motivates customers to choose your business over competitors. Enhance Customer Engagement: Engaging customers beyond simple transactions is crucial for long-term success. A... --- ### Customer Spotlight: The Wax Spot by Angelica - Published: 2024-06-20 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-the-wax-spot-by-angelica/ - Categories: Success Stories Angelica Cardosa is the proud owner of The Wax Spot by Angelica, a thriving family-owned small business in Houston, Texas. Here, Angelica shares her unique start in the cosmetology industry and how DaySmart Salon has played a vital role in supporting her business’s growth and success. At just 23 years old, Angelica took the bold step of opening her own waxing studio with the encouragement of a high school friend's mother who recognized her gift in cosmetology. Over the years, her dedication has not only propelled her career but also created opportunities for her family members. "I have invested in family members' school which created the family business we have today! ” Angelica proudly shares. “My nieces and sisters work alongside me and one of them is opening their own location in the next few weeks, in Kingwood, TX. " Angelica's sisters Christie (left) and Diane (right). The Wax Spot by Christie will be opening soon in Kingwood, TX! What sets The Wax Spot apart from its competitors is its commitment to attention to detail. Beyond the superior service provided by the front desk staff and operators, the salon offers unique touches that enhance the client experience. "We have charging stations for clients' phones, an art book with colored pencils in our waiting room for kids of all ages to doodle and relax, a world map with colored pins for clients to share where they are from, and more since Houston is the most diverse city in America! " Angelica explains. These thoughtful additions create a welcoming and engaging environment for all clients. Aside from her natural talent, Angelica chose the cosmetology industry because of the joy she finds in helping others feel beautiful. "What I love most about this industry is helping people feel more beautiful while building rapport. Many of our clients have been coming to our salon since the very beginning, and we have grown together, sharing the ups and downs of life, witnessing weddings and births, sharing so much together they have become family as well! " she shares. This deep connection with her clients is a testament to the personal touch that sets her salon apart. Angelica has been a loyal user of DaySmart Salon since 2010. "I was inspired to start using it because it was user-friendly with all-inclusive features at a great price! " she recalls. The scheduling calendar and marketing tools have been particularly beneficial to her and her staff for running the business. According to Angelica, DaySmart Salon has helped The Wax Spot grow and become more efficient with the streamlined appointment system and marketing tools that are easy to use. “We create a mass email for a special or a holiday, and like magic... the phone starts ringing and the calendar fills in with appointments! " Angelica notes. DaySmart Salon’s software system has allowed her to focus more on providing excellent service and less on administrative tasks. Angelica's advice to new business owners in the cosmetology industry is grounded in... --- ### Customer Spotlight: Only 1 Touch Beauty Experts  > Daysmart Salon highlights 1 touch beauty, a proud user of our salon management software. - Published: 2024-05-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-only-1-touch-beauty-experts/ - Categories: Success Stories In the world of hair styling, every strand has a unique story to tell. Here we meet LaTonya Daniels, the proud owner and stylist at Only 1 Touch Beauty Experts. With her expertise in natural hair and extensions, LaTonya works her magic, bringing out the beauty and confidence in each client's hair. “It’s not just about the hair,” LaTonya shares. “I love the people and incorporate helping people in doing hair. ” For her, hairstyling was more than just a job – it was a way to connect with people and make a positive impact on their lives. At the beginning, LaTonya never envisioned herself as a salon owner because of all the duties involved. But as she started her career as a stylist, she noticed a gap between finishing school and working in a salon. This realization inspired LaTonya to create Only 1 Touch Beauty Experts – a place where new hairstylists can learn and grow, getting the support and mentorship they need to succeed in the industry. But running a successful salon isn't just about talent and creativity – it also requires effective management and organization. Initially, LaTonya tried to manage appointments manually by writing them down, but as her clientele grew, it became more and more difficult to keep track of bookings. Recognizing the need for better booking and enhanced client experiences for her salon, LaTonya turned to DaySmart Salon.   With features like online appointment booking, text reminders, and client management tools, DaySmart Salon has revolutionized the way LaTonya runs her business. It has not only simplified her day-to-day tasks but also improved the overall client experience, making it easier for clients to book their online appointments, stay connected with the salon, and prevent overbooking.   “Having clients be able to book their own appointments made life one hundred percent easier as a stylist,” said LaTonya.   Another stand-out DaySmart Salon feature that LaTonya loves is text marketing. With text marketing, she can send messages to her customers about upcoming services and specials.   LaTonya’s advice for hesitant salons? “One thing about this industry that we all should agree on is that time is money. And if you want to not waste time, get some salon software. ” Investing in good salon software can save you time, boost productivity, and increase salon revenue. Learn more about DaySmart Salon and how we were voted Best Salon Management System in Nailpro’s 2023 Readers’ Choice Awards.     Watch the entire webinar with LaTonya Daniels:https://daysmart-1. wistia. com/medias/fa2llgn50q Are you a DaySmart Salon customer looking to be featured on our website? Fill out our form to be next. --- ### 5 Customer Service Complaints Solved by User-Friendly Booking Software > The right software can be great for your business and your customers! Learn about common customer service complaints. - Published: 2024-04-24 - Modified: 2024-04-24 - URL: https://www.daysmart.com/blog/customer-complaints-solved-by-software/ - Categories: Blogs, Uncategorized When it comes to successfully running any business, most roads lead to customer satisfaction. This is even more true for small businesses. When your business runs well, your customers and clients are usually happy. When things get bumpy, customer satisfaction tends to drop. In many ways, customer satisfaction is a great way to measure how well your business is doing—no matter how complex your operations become. It's really that simple. But as you already know, “simple” doesn’t necessarily mean “easy. ”  The good news? There is a single solution that can fix multiple issues, make your customers happier, and help your business grow. That one thing is user-friendly booking software. It’s a powerful way to turn many common customer complaints into positive customer experiences—instantly. What does user-friendly really mean? If you’re unfamiliar with the term “user-friendly,” don’t worry. You don’t need to be a computer expert to understand what it means. Simply put, websites or software are user-friendly when they are easy to use. They feel simple—and getting things done is intuitive. You can quickly accomplish what you need to do without a lot of guesswork. Put another way, have you ever visited a website and found it difficult to use? Maybe the design made it feel confusing. Or the language and instructions weren’t clear. Whatever the reason, you had to struggle to do what you went to the site for in the first place. All of this is the OPPOSITE of what it means to be “user-friendly. ” Fact is, when the experience with software or a site is difficult to navigate, customers tend to be less satisfied with that business overall. The same goes for the software your staff and customers use. You can think of your booking software as a digital front-door to your business. A good experience there sets the tone for a great experience overall—and leads to more customer satisfaction, a boost in appointments, and opportunities for your business to grow. As a bonus, user-friendly booking software can deliver more than happy customers. It can make things easier, more streamlined, and efficient for you and your staff—so you can focus on delivering the best service and experience possible! And while each small business is different, turning customer complaints into customer satisfaction is key to every business’s success. So let’s look at the top five customer complaints and pain points user-friendly booking software can fix—and turn those frowns upside down. Customer Pain Point 1: Confusing Online Booking You never get a second chance to make a first impression, and a confusing booking process can quickly turn off potential clients—leading to abandoned bookings and a tarnished first impression. The crux of the issue lies in a design that doesn’t make things easy for your customer—and forces them to jump through unnecessary hoops. The result? They get frustrated. Or worse, they disengage completely. Consider a scenario where a client visits a booking website, only to be greeted with a cluttered look, vague instructions, and a confusing path to... --- ### Integrated Payments: 5 Things Every Business Owner Should Know  > Looking to optimize your payment system? Get crucial insights and tips to enhance your business's financial operations. - Published: 2024-03-26 - Modified: 2024-03-26 - URL: https://www.daysmart.com/blog/integrated-payments-for-your-business/ - Categories: Blogs Owning and operating a business is more complex than ever. In addition to delivering the best for your customers and clients, competition gets fiercer all the time. You want to grow, but you also may not have all the resources, time, and team it takes to stay one step ahead.    Incorporating integrated payments with your business is a way you can stand toe-to-toe with the biggest players in your market, and it’s simpler than many business owners expect.    The fact of the matter is, if you aren’t incorporating a modern, seamless payment system in your business, you run the risk of falling behind.    The good news? It’s not too late to get up to speed.    The better news? Getting started right now can be simple, and the benefits of integrated payments can deliver exponential opportunities for growth, differentiation from competitors, and an exceptional experience for your clients and customers.    Read on to understand why customers today expect—and deserve—the simplicity and seamless experience integrated payments deliver. You’ll understand not just why your business should utilize integrated payments—but also the dangers of not using it.    Finally, you’ll learn practical steps to implement integrated payments, and hear from business owners who took the plunge—and reaped the benefits.    Let’s dive in and explore everything you need to know about integrated payments and why they are fundamental to growing a successful business.    Start by understanding what integrated payments are—and what they are not. The easiest way to explain integrated payments is this: it’s a way to handle payment processing for small businesses. But beyond simple point of sale transactions, it’s a system that enables you to accept electronic and card payments, and works directly with your business management software.    It’s not just about making checkout easier. It can help streamline many of your business operations and give you more opportunities for growth.    Simple Payments: Clients can pay for services and products directly through your website, app, or in your store. That means a faster, easier customer experience that’s consistent online, offline, or on the go.   Inventory Management: Every transaction can automatically update your business's inventory. So keeping track of what you have in stock—and what you need to order—is simpler than ever.   Data Insights: See what’s selling, and what’s not. Gain insights into what your customers and clients want more of—and make informed decisions that translate into growth.   For fitness centers, this could mean managing membership payments, and seeing what classes your members want more of. For a vet, integrated payments can help you understand patient lifetime value—and clearly track revenue per visit. For a spa, it could result in streamlined bookings and staffing—and more satisfied clients. .    No matter what your business offers customers and clients, integrated payments can make your systems run more smoothly.    And while some small businesses may want to avoid credit card processing fees, but it’s important to look at the big picture. When you... --- ### 3 Reasons Why Clients Aren’t Booking with Your Business and How To Fix It  > Daysmart Pet shares three reasons why clients aren’t booking with your pet care business and the steps you can take to fix them. - Published: 2024-03-13 - Modified: 2024-03-13 - URL: https://www.daysmart.com/blog/3-reasons-why-clients-arent-booking-with-your-business-and-how-to-fix-it/ - Categories: Blogs There’s nothing like seeing a full calendar of client bookings. Busy periods of your schedule mean you’re at the top of your game, your employees are giving their all, clients are happy, and revenue is rolling in.  But what do you do during the slow periods when you open your schedule and see a whole lot of nothing? To help, we’ve got three reasons why clients aren’t booking with your business and the steps you can take to fix them. 1. Ineffective Online Presence Never underestimate the impact that your website and online listings can have on your small business. Your website serves as a vital platform for engaging with potential clients and providing them with the precise information they seek. From showcasing your services and pricing to offering a seamless appointment booking process, it all boils down to ensuring a seamless user experience that leaves clients satisfied and eager to choose your business. Having a user-friendly and mobile-responsive website is key to increasing appointments booked. In fact, 82% of clients use mobile devices to book appointments. If they can’t easily make an appointment on their phone, they’re going look for a business that does. Once they find your website or online listing, is the information listed there correct and current? Incomplete and out-of-date information is another roadblock to client bookings. Trying to book a service that is no longer available or seeking days and times that have since changed will cause clients to go elsewhere. Your online reputation matters as well, reviews can be one of the biggest setbacks - or a great leg up - for many businesses It’s common for reviews and ratings to appear in an online search, and they are pulled from social media and business listings sites. If you’re not using reputation management tools to leverage reviews, clients may look elsewhere when they can’t find recommendations. 2. Inadequate Marketing and Promotion Marketing goes hand-in-hand with your online presence and its ability to drive client bookings.   Are you using your online and community presence to promote awareness and visibility? Coming up with marketing promotional strategies is helpful, but not having the right tools for execution and follow-up will make these efforts more challenging. Social media is key for business growth. If you’re not posting photos and videos of the work you do, the trends you’re following, and the knowledge you possess, you won’t be noticed by clients in your community. Scroll down for marketing solutions and recommendations. 3. Subpar Customer Experience  The customer experience is a key factor in whether or not they’ll come back. Small business owners have the unique challenge of finding unique ways to create positive experiences for everyone who walks in the door. Customers want a personalized, customized experience when they book an appointment. They want staff to acknowledge their individual preferences and expectations, resulting in a service that’s tailored just to them. Lack of soft skills and the ability to build relationships add to the experience, making it unpleasant... --- ### How to Advertise Your Business Locally > Daysmart Software provides several ways to build an audience for your local business, and marketing strategies to target locals. - Published: 2024-03-13 - Modified: 2024-03-13 - URL: https://www.daysmart.com/blog/advertising-small-business-locally/ - Categories: Blogs If you own a small business, you know how important it is to develop a relationship with local customers. Building a relationship with the locals is essential for continued business and growth; for any small business. After all, if people who live nearby aren’t visiting their local businesses, why would others from further afield make the trip? Unfortunately, advertising locally is not as simple as you might hope. However, once you understand how to implement effective advertising, the results you will see will be monumental. Suppose you can successfully separate your offering from the competition and engage with your local customers. In that case, you will see plenty of knock-on effects, such as more business, more positive reviews, and even some more customers that are not local. This article will guide you on how to advertise your business locally to good effect and help you continue to grow and build your brand. Key takeaways for your business From this article, you will learn the following: How to create marketing campaigns that resonate with your local customers and help you stand out from the competition. You can employ a range of digital and physical marketing tactics to experience more local business from local customers. Any business can use several free and cost-effective marketing tools, regardless of size or marketing budget. Ways You Can Promote Your Local Business Start a Company Blog Developing a company blog is one of the most effective marketing strategies available to you. Not only is blogging completely free to execute, but it can also lead to several new potential clients discovering your business. By writing plenty of blog content surrounding your industry, you will show potential customers just how knowledgeable you are about the field, and it will build your trust and reputation. Not only that, but Google’s ranking system will also take note. If your content is deemed insightful, engaging, and beneficial, your business will appear at the top of the rankings when local people search for businesses near me them. However, to achieve this success, your content must be more thought out than simply writing about industry-related topics you anticipate people are searching in Google. To ensure your content has a true impact on where your business ranks on Google, you must implement a search engine optimization (SEO) strategy. An SEO strategy includes keyword research, highlighting which topics are constantly searched by your target audience, which you can then use to write content that answers their query. Google values content that solves users’ questions and offers them useful guidance. There are plenty of free keyword research tools that you can use to map out your blog content, or you can use more advanced tools like Ahrefs, SEMRush, and SurferSEO if they fall within your marketing budget. Understanding what your target audience is looking for online is the first step toward building content that will lead to traffic and new local customers. Keep Your Social Media Channels Updated Once you have spent time crafting the perfect blog content... --- ### 3 Ways Salon Management Software Can Simplify Your Payment Process - Published: 2024-01-17 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/3-ways-salon-management-software-can-simplify-your-payment-process/ - Categories: Blogs You’ve spent hours with your first customer of the day. Their hair is perfect. They look good and feel good. But if they have to wait in line at the front desk or have to deal with out-of-date technology to pay for their appointment and move on with their day, their good mood will fall flat. As it turns out, your client’s front desk experience is just as important as their time spent in the chair. With the right salon management software, you can create a best-in-class customer experience from start to finish with features designed to simplify your front-desk operations. Here’s a look at three ways DaySmart Salon’s scheduling and business management solution can simplify your experience. 1. Simplified Payment Processing A modernized payment system is a must for today’s consumers, who prefer cashless and contactless payments. In fact, 73% of shoppers say that speed and convenience are the main reasons they use contactless payments. DaySmart Salon has features that allow your business to simplify your payment process, all while keeping your business aligned with modern payment methods.   It integrates with popular payment processors for seamless transactions  Payment collection is automated, which reduces the possibility of manual errors  Your salon can easily track payment history and reconcile transactions 2. Efficient Appointment Management DaySmart Salon software provides you with the appointment management you’ve always wanted. You’ll have a centralized scheduling and booking system for all stylists. You and your staff can view real-time availability and booking updates for easy appointment management. You’ll also have a better look at how your day is really shaping up —  appointment reminders and notifications will help your clients arrive on time or rebook if needed. With a centralized booking system in place, you and your front desk staff can easily access a clear view of available stylists the moment clients walk through the door. 3. Streamlined Client Communication Contacting your clients has never been easier. DaySmart Salon consolidates your client information and profiles to help you and your staff provide a personalized service. Set up automated email and text notifications to seamlessly provide clients with appointment confirmations and reminders. Your stylists can respond to clients via email or texting, and you can free up phone lines at the front desk to use for other necessary business tasks. You can also access client information, including client service history and unique preferences, all within the same system. Client information is just a few clicks away — you’ll have easy access to client service history and their preferences for more personalized recommendations and a personalized salon experience. Additional Front Desk Features and Benefits DaySmart Salon has a few additional features that can upgrade your front desk experience. You can use the all-in-one management solution to sell branded gift cards online and track your business performance with robust reporting and analytics. A scheduling and business management solution is also a necessary investment for modern salons. DaySmart Salon’s features reduce time-consuming administrative tasks and make payment processing and... --- ### Video Library | DaySmart Salon > View the Daysmart Salon complete video library here. - Published: 2023-12-21 - Modified: 2025-01-08 - URL: https://www.daysmart.com/salon/blog/video-library-daysmart-salon/ - Categories: Videos --- ### The Best Appointment Booking Apps for Barbers in 2024 > Find the best appointment scheduling app for your barber shop. Manage appointments, process payments, and more. Review our top choices. - Published: 2023-12-18 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/best-appointment-app-for-barbers/ - Categories: Blogs, Uncategorized - Tags: barbers, best of, salon While the barbering world may seem cut and dry, staying at the forefront of technology is necessary for business survival and growth. And while classic barber shops may prefer to keep it old-school, adopting appointment scheduling applications has marked a significant transformation in barbershop operations.   Picture a busy barbershop morning: phones constantly ringing, TV on in the background, someone's Spotify playlist floating out of a speaker in the corner, barbers juggling between haircuts and managing appointments, and customers are waiting—some patiently, others not so much. The ambiance is friendly and connected, with just a hint of impatience and frustration.   This is where technology can bridge the gap between busy schedules, ticking deadlines, and community barbershop, “let's have another cup of coffee” vibes. In the past several years, appointment scheduling apps have shown up on the scene as the simplest solution to effortless efficiency and customer service excellence in this bustling, relaxed environment.   Why?   Because appointment apps streamline operations, elevate the customer experience, and substantially boost business efficiency.   Stepping into 2024, the role of these scheduling apps in the barber industry will become increasingly crucial. If you want your business to stay relevant, you've got to adapt to rapid changes and heightened client expectations.   This guide will explore the importance of appointment scheduling apps, their benefits, and the best solutions for barbers in 2024. The Importance of a Reliable Appointment Scheduling App for Barber Shops Still think your answering machine is enough to keep your books full? Maybe it is... Or maybe there's an easier way that involves less work for everyone and, therefore, more time for barbers and clients to swap stories and enjoy their time together. Imagine a client who wants to book an appointment with their favorite barber. It's late at night, and the barbershop is closed. While they could call and leave a message at the shop after hours, they’d have to wait for confirmation the next day. And that back-and-forth takes valuable time!   With an efficient all-in-one barbershop management software, clients can book their appointments online, hassle-free, at their convenience. Barbers can even sync their schedules, making booking a breeze. Modern barber shops must aim for this kind of customer empowerment and operational efficiency.   As the online landscape of barber services and customer expectations evolves, having a reliable scheduling system becomes indispensable, not only for flexibility but also a seamless experience for both barber and client. Top Benefits of Appointment Apps for Barbers  In the hustle and bustle of a barbershop, an easy-to-use appointment app can transform how services are rendered by automating the scheduling process, reducing administrative overhead, and allowing barbers to focus more on their craft instead of managing bookings. Integrating the best barbershop software for your business unlocks a TON of benefits, including: Time Management: Think of a specific barber in your shop. We'll call them Pat. Pat used to spend hours every week manually scheduling appointments and calling clients for reminders. But now that... --- ### Prevent Burnout and Prosper: How to Navigate the Holiday Rush  > Tips and tricks to help salon professionals avoid burnout and maximize the holiday rush. - Published: 2023-12-13 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/how-to-navigate-the-holiday-rush-for-salons/ - Categories: Blogs The holiday season is officially here, and while it can often bring a boost in revenue, new clients, and exciting new business opportunities, it’s ok to admit that these times can often feel overwhelming. With so much to do, and so little time, salons face the common challenge of harnessing the momentum of the busy season while ensuring a sustainable, healthy work-life dynamic.   To guide you through the holiday rush this year, we've gathered our most effective tips that have proven beneficial for our DaySmart salon customers, featuring insights from Salon owner and business coach, Karen Hardee.    Keep scrolling to learn:  How to understand and identify burnout   Strategies to avoid burnout  Tips on how to foster a supportive salon culture   Understanding and Identifying Burnout  In the vibrant world of salon professionals, identifying burnout isn't always as explicit as a sign hung on the salon door—it's often more nuanced. A telling signal might manifest in different forms, like:  Waning enthusiasm  Heavy salon atmosphere  Changes in performance  Reduced job-satisfaction   Neglected self-care  As a salon owner and hairdresser of 35 years, I remember all too well the burnout that also created resentment for the dream I created. I remember the moment I cried on my salon floor knowing there had to be a better way. We're no strangers to the hustle and bustle of our industry's busy season. It's a time of opportunity, growth, and excitement, but it can also bring the risk of burnout for even the most seasoned professionals and not creating memories with our own family making everyone else gorgeous for their Christmas festivities. Recognizing and addressing burnout is crucial for sustaining not only the success of our businesses but also our well-being and passion for this art. Solutions and Strategies to Avoid Burnout Burnout is a common challenge in the salon industry, and you don’t have to go through it alone. “We’re not just doing hair or nails; we’re crafting holiday memories. This relentless pursuit of perfection, though fueled by our passion, can take a physical and emotional toll. Then, there’s the emotional labor – and this is big. We’re more than stylists, nail techs, lash artists, or skincare; we're part-time therapists, sounding boards, and sometimes, the only sprinkle of holiday cheer in someone’s hectic day. This emotional giving, while often fulfilling, doesn’t come without cost. It can leave us drained, especially when we’re trying to juggle our own holiday plans and family life. ” says Hardee.    Simple yet effective strategies include Establishing clear boundaries for work hours  Ensuring regular breaks for rest and rejuvenation  Incorporating self-care rituals into daily routines   It's essential to communicate openly with colleagues and employers about workload and expectations, fostering a supportive and understanding work environment. Moreover, setting realistic goals and prioritizing tasks can help manage stress levels. Taking time off when needed and seeking professional development opportunities can also contribute to long-term well-being. By proactively implementing these practices, salon professionals can cultivate a healthy work-life balance and fortify their resilience... --- ### Keep Spirits Bright: Salon Management Strategies To Boost Staff Morale During the Holidays > Get management tips and strategies on how to prevent burnout at your salon during the holiday season. - Published: 2023-12-13 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/strategies-to-boost-staff-morale-during-the-holidays/ - Categories: Blogs The best time of year can also be one of the busiest — especially for barbershops and beauty salons. As your clients prepare for all of the social engagements of the season, they want fresh cuts and styles to flaunt around their families and friends. This probably means that as a salon manager, you’re in full swing, trying to keep up with the demand and maybe even driving some business away until things become more manageable. While it’s exhilarating to have your appointment books stacked with clients, it can also feel overwhelming, so it’s important to do what you can to ensure your team members can maintain their energy and morale to get through this busy period.   In this blog, we’ll provide tips for how you can set the tone for a positive and productive working environment, and keep spirits bright this season.  How you can uplift your salon staff during the busiest time of year  Salon management comes with a responsibility to keep yourself and your team from burning out, no matter the season. While this may sound daunting, particularly around the holidays, we have a few tips to make this feel a bit more manageable. Set and share clear expectations and goals First and foremost, it’s important to remember that while you have a million thoughts about how you want things to go during the holiday season, your team members can’t read your mind. Make sure you’re being clear about your expectations and also about what your staff can expect to experience this time of year. Don’t expect everyone to be on the same page. Clearly outline and communicate your objectives and target goals, but also ensure you’re providing regular updates to keep everyone informed. Knowing what kind of progress is being made can help your staff stay motivated with the focus to keep working toward the shared goals of the salon. Maintain open lines of communication As goals are set and tracked, make sure your voice isn’t the only one being heard. Stay open to collaboration and emphasize the importance of teamwork during this time. Holding regular team meetings to check in with everyone is a great way to demonstrate your transparency, and is an important part of salon management. Actively listening to feedback and addressing issues promptly and constructively will create a healthy environment where your team feels respected, which in turn, will likely reinforce their commitment to your salon and clients. Recognize and appreciate the hard work of your team As your staff works at full speed during the holidays, it’s important to acknowledge and celebrate both their individual and collective achievements. Show your appreciation with personal gestures that demonstrate your care. Treat the team to lunch. Bring them coffee each morning. Take everyone out to enjoy happy hour. By rewarding their hard work, you’re more likely to incentivize your team to prioritize their commitments and contributions to the salon. Offer flexibility and support where it’s needed This time of year is stressful and... --- ### CRASH COURSE: 3 Tools To Help You Prepare for the Holidays  > Get a high-level snapshot of the top 3 features and tools you can use to help you grow and manage your business throughout the holidays. - Published: 2023-11-17 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/crash-course-3-tools-to-help-you-prepare-for-small-business-saturday/ - Categories: Blogs Small Business Saturday for Salons In less than 5 minutes, get a high-level snapshot of the top 3 features and tools you can use to help you grow and manage your business throughout the holidays. Just fill out the form and get it sent straight to your inbox! https://youtu. be/ACg7k3P5Ybc? si=YLJWacD0Jbyowo-C --- ### Salon Management Software Buyer's Guide: Must-Have Salon Software Features > Use our salon management software buyer’s guide to explore must-have salon software features. Find the best salon software for your business today! - Published: 2023-11-14 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-management-software-buyers-guide/ - Categories: Blogs - Tags: salon management software The salon and beauty industry is constantly changing — styles, tools, and trends are always in transition and your business has to keep up in order to drive appointments from your loyal and future customers.   However, the time you spend on manual administrative tasks or using salon management software that doesn’t quite fit your needs may be taking you away from business priorities and providing the best possible salon services for your clients.   It’s time to invest in salon management software that enables you to modernize your operations, connect with clients, and grow your salon business.   We’ve created this salon management software buyer’s guide to assist you in your search for better salon software. This includes a look at: Common barriers to switching software and how to overcome them Reasons salon owners should consider switching to a new software provider How to prepare for conversions with potential salon software providers Common Barriers to Avoiding the Switch to a New Salon Software Choosing a new software for your salon feels a bit overwhelming at first. But it’s important to recognize that there are parts of your business operation that need to run more efficiently and you need the right tools to make it happen.   Let’s review the most common barriers that could prevent you from researching the optimal salon management software for your business. Transition and downtime The concern: You’ve been using paper and pen or your current software for some time and learning how to use a new platform will take some time and adjustment. The opportunity: The right salon software provider makes it easy for your transition with minimal downtime. They have resources and staff dedicated to onboarding, training, online tools, and customer support. Pushback from employees The concern: Employees already know the current software and may be resistant to changing what they’re used to. The opportunity: Adopting a new, cloud-based salon software system will enable your staff to save time with automated processes, streamline client scheduling and communication, and access every feature — no matter where they are — via their laptop, phone, or tablet. Data migration The concern: Your salon has a huge database of customer contact information, sales data, and employee history that needs to be transferred to a new software system. The opportunity: Many software platforms build data migration into their customer onboarding timeline, and have staff available to help salon owners set up their new system while migrating data from the previous platform. Lack of features and security The concern: Finding a salon booking and management software solution that meets your current priorities as well as top security features feels like a daunting task. The opportunity: Today’s cloud-based salon platforms are built based on your industry’s business needs. Software companies work daily to make their features, like appointment scheduling, even better to help you streamline your salon operations and make sure your business has the right security parameters to protect you and your customers. Finding a cost-effective salon management software... --- ### How DaySmart Salon Appointment Software Can Help You Run the Day-to-Day Tasks at Your Salon > Many salon owners don't know the advantages of utilizing salon appointment software for day-to-day tasks, and how automation streamlines your workday. - Published: 2023-11-14 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/daysmart-salon-can-help-you-run-the-day-to-day-tasks-at-your-salon/ - Categories: Uncategorized The first moments of the day at a salon are quiet. It’s time to settle in and get prepared before you’re surrounded by the sounds of business: chatty co-workers, friendly clients, your staff’s favorite pop music playlist, and devices reminding you of the tasks on your neverending to-do list. You can get everything done; it just takes a little help from the top salon management software. DaySmart Salon allows you to streamline your daily operations, improve customer experience, and increase profitability from the time you turn on the lights to the end of the day. Let’s walk through a typical business day with DaySmart Salon by your side:Set yourself up for success DaySmart Salon’s salon appointment software features let you know exactly what kind of day awaits. You’ll have a full view of appointments and employee schedules, allowing you to note your busy and slow times of the day, as well as where to devote your resources. Better client prep Anticipate your client’s needs by using the client management feature to view past appointment notes and formulas for hair color services. You can add new notes after their visit about preferences or changes in color formulas so your customer always leaves happy with their results. Guarantee repeat business Hair and nail care requires maintenance and future visits. In a few clicks, you can have clients’ recurring appointments booked or set reminders to ask your clients about booking their next service when they check out. No more no-shows Don’t worry about making time to send appointment reminders. With automated texting and email capabilities, you can let clients know about their upcoming appointments so you never face a no-show and your seat is always filled.  Build relationships on-the-go Stay connected with your clients without interfering with your schedule. Two-way texting makes it easy to communicate about appointment requests, style inspiration photos, arrival times, and more. Built-in text and email marketing also allows you to communicate with all your customers about important business updates like changes in hours or promotions you are running.  Make check-ins and check-outs easier Have clients easily fill out any dedicated forms and waivers online before they arrive and store payment information, so you’re ready to go when they walk through your doors.   Once their appointment is over, your checkout process is seamless with integrated payment processing that makes collecting payments fast so you can move on to your next client.  Manage your reputation Word of mouth drives the salon industry. Reviews are crucial to driving new and repeat business, whether from a trusted friend or an online source. DaySmart Salon will automatically prompt customers to leave a review after checkout, and they can be shared on social media platforms. Positive reviews are posted automatically, and negative reviews are sent to you first for approval. Manage everything with reports Once your appointments are done for the day, get off your feet and check DaySmart Salon’s reports for an accurate look at how your day, week, and month are... --- ### DaySmart Salon Announced Best Salon Management System in Nailpro's 2023 Readers' Choice Awards   - Published: 2023-11-02 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/daysmart-salon-announced-best-salon-management-system-in-nailpros-2023-readers-choice-awards/ - Categories: Blogs We are honored and excited to receive the 2023 Nailpro Readers' Choice Award for the Best Salon Management System category, among other great finalists such as Rosy Salon Software and Boulevard.    The Nailpro Readers' Choice Awards recognize the best products and services in the nail industry nominated by the readers of NailPro magazine. You can find this year's winners and finalists in the November/December 2023 Nailpro digital magazine.    At DaySmart Salon, we strive to provide salons of all sizes with the best solution designed to simplify daily tasks, optimize daily processes, and boost revenue by offering features for appointment scheduling, client management, inventory control, marketing and promotions, and advanced reporting capabilities.     We are grateful to our dedicated team and customers, who continuously inspire us to improve and provide the best salon management solution in the industry.    We express our deep gratitude to Nailpro's readers for recognizing our efforts. This award reinforces our commitment to delivering innovative technology that drives success in the salon industry. As always, we strive to prioritize our clients by creating solutions that simplify managing their day.    Congratulations to all the winners and finalists of Nailpro's 2023 Readers' Choice Awards. We feel privileged to be recognized among such esteemed companies and congratulate everyone on their hard work and dedication to the industry.   --- ### Seven Tips to Maximize Marketing Efforts for Small Business Saturday  > Here are 7 ways you can maximize your salon business returns this upcoming Small Business Saturday. - Published: 2023-11-02 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/seven-tips-to-maximize-marketing-efforts-for-small-business-saturday/ - Categories: Blogs For the last 13 years, consumers have made an effort to make holiday purchases at their local businesses, thanks to the Small Business Saturday shopping holiday introduced by American Express to support independent businesses.  Consumers will search for local businesses planning to participate in this exciting event on Saturday, Nov 25, 2023. Now is the time to start planning and considering how your small businesses can maximize the opportunity and get the word out that you will participate in the event. DaySmart Salon offers features designed to support your marketing efforts while still being able to utilize other resources. We’re sharing seven tips to help your business stand out, successfully market to your community, and let them know you will participate. 1. Offer Promotions 2. Email Marketing 2. Text Marketing 4. Custom Designs With Canva 5. Facebook Ads 6. Google My Business Listing 7. Social Media Hashtags1. Offer Promotions Before establishing your marketing strategy, you must determine the promotions that you will be offering. Consider areas to increase revenue and drive consumer awareness towards products and services that clients may not know you offer. Take the time to evaluate your business through DaySmart Salon’s advanced reporting feature and determine what promotions will offer the most gain overall. A notable example would be if you’ve just added pedicures as a new service, create a promotion that includes that service to drive customer awareness.   Need some ideas? Here are four expert suggestions that will help get the creativity flowing. X% off your next appointment Buy one product, and get your second X% off Get an add-on service for free with your next appointment Buy a gift card of $100 or more and receive a free product Once your promotions are determined, allow clients to claim the offer at checkout and process any ticket within DaySmart Salon; just add the promotional discount. 2. Email Marketing Once the promotional options are determined, it is time to get the word out. With 99% of consumers checking their email daily, your business will need to be sure to appear in their inbox. Especially since 59% of consumers are likely to shop directly from their email. With the built-in email marketing feature in DaySmart Salon, you can send out announcements promoting your exclusive offers, designate who will receive the message based on client activity, or email everyone in your database. You can use the premade templates built into DaySmart Salon or create your own.   Need a little inspiration? Try this email template our marketing experts created for Small Business Saturday to motivate and inspire your campaigns. Subject: Shop Local This Holiday Season Preview: Get a discount makeover when you shop small Headline: Help us help you. Get an exclusive deal when you shop with us on Small Business Saturday. Hi there, Join us as celebrates Small Business Saturday on . When you shop small, you support your local businesses and community. That’s why we’re giving you , so you can help support us while getting... --- ### The Best Salon Software for 2024 > Manage appointments, inventory, and more with the best salon management software for you. Learn more and start your free trial today! - Published: 2023-11-01 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/best-salon-software/ - Categories: Blogs, Uncategorized Everyone is online. And if your salon still only makes reservations manually, by phone or email, then let's face it. You're working too hard.   Imagine customized scheduling based on service provider preference and fewer client no-shows. Consider how much easier your salon could run with comprehensive management software.   Luckily for you, we're here to unpack the top salon software options for 2024, dissect their pros and cons, and discover which salon software is a perfect fit for your needs. What is Salon Software?   Salon software is a comprehensive business management system specifically designed with salons, spas, and barbershops in mind. It streamlines many aspects of daily salon operations, such as appointment scheduling, inventory management, employee tracking, communication with customers, and client relationship management.   Increasing demand from consumers for personalized services and enhanced client experiences in salons means that this software is no longer a luxury but rather an essential tool for salon owners and managers to enhance productivity, improve customer satisfaction, and stay ahead of the competition.  Top Factors to Consider When Choosing the Best Salon Software  When migrating online for the first time, or even transitioning to a new solution, choosing the right salon software can feel overwhelming. Salon owners must consider many factors when deciding what’s right for their salon. A few factors to keep in mind throughout your search are the software’s capability for appointment scheduling, business management, client communication, and overall growth. Let’s unpack each of these factors separately.   First, we’ll look at scheduling capabilities to streamline the check-in experience for clients and your staff. Appointment Scheduling CapabilitiesCustomized Online Scheduling Website  Being able to build a customized online scheduling website with minimal effort is a game changer for salon owners. This empowers your clients to book appointments with ease and skip calling the salon. In fact, research shows that 67% of clients prefer the convenience of online booking. The best salon software offers user-friendly interfaces where clients can select their services, preferred stylists, and available time slots. And, of course, this feature is not just great for you. It also reduces the workload of your front desk staff and minimizes scheduling conflicts. Online Digital Forms and Waivers  Is collecting client information slowing down service consultations? Salon software can take that off your plate with online digital forms and waivers that streamline the consultation process for both staff and clients. Clients can complete necessary forms, such as consent forms or health questionnaires, from their smartphones or computers prior to their appointment. With this, they can breeze into the spa and go straight to their service. Walk-in Kiosk Manager Got a spot open in a stylist's schedule? No problem. Salon software with a walk-in kiosk manager feature can facilitate the management of walk-in clients without someone having to watch the front desk all day. Walk-in clients can request an appointment and snag an open slot. This greatly reduces long lines at the front desk and means that no client is turned away. Plus,... --- ### GUIDE: Owning and Operating a Mobile Nail Salon > Some business tips from Daysmart Salon, directed to those thinking of opening their own mobile nail salon business, - Published: 2023-10-24 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/owning-and-operating-a-mobile-nail-salon/ - Categories: Blogs Are you ready to take your talents on tour? A mobile nail salon could be the best way to get your business started and gain access to a whole new set of fingers (and toes! ). Check out our guide on owning and operating a mobile nail salon to learn more! Thinking of opening a mobile nail salon? The nail salon industry is expected to grow by at least 9% annually until 2025. So, research indicates that interest in nail services (especially mobile ones) will only continue to increase. Owning and operating your own nail salon can be a profitable business venture. However, there are some things you need to know before hitting the road. This includes getting the necessary permits, finding a vehicle, and automating business processes to ensure success. Whether you currently own a nail salon and are interested in taking things mobile or are looking for tips on how to get a brand-new mobile nail salon up and running, this guide will walk you through everything you need to know. Is a Mobile Nail Salon a Good Business Idea? As mentioned above, a nail salon's average net profit margin is about 17%. This is outstanding compared to the average “healthy” net profit margin of 7% to 10% for most other small businesses in the United States. However, that 17% average for nail salons is taken from statistics that look at regular and mobile nail salons. Without the need to pay for rent, costly utility bills, and other fees that come with working out of a set salon space, we imagine your profit margin could be even higher. The research study mentioned above found that the estimated revenue for most nail salons was about $287,000, making a mobile nail salon a great business idea for young or solo entrepreneurs. Aside from purely financial benefits, though, there are several other reasons why opening a mobile nail salon business could be a great idea. For example, owning a mobile nail salon truck is a great business idea for those who want to be their own boss and set their own hours. It's also a great way to get started in the beauty industry without many overhead costs. You'll need to invest in basic equipment, such as a nail table, chair, and manicure supplies. You'll also need to get a business license and insurance. Aside from those initial costs, it’s a great business opportunity for those with little capital. And since you're mobile, you can cater to customers who can't make it to a traditional salon. That allows you to cater to a wider target audience and ultimately increase profits. The Legalities of Owning a Mobile Nail Salon Aside from ensuring that you have the necessary requirements and certifications to work as a licensed nail technician, there are other legal matters you’ll need to take care of so that you can properly own and operate a nail salon (mobile or not). Here are three of the most important steps you’ll need... --- ### Webinar: Grow Your Salon Through Authentic Relationships > Daysmart Salon helps you identify ways to grow your salon through building customer relationships. - Published: 2023-09-19 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/webinar-grow-your-salon-through-authentic-connections/ - Categories: Uncategorized Grow Your Salon Through Authentic Connections Watch our conversation with salon owner and business coach Karen Hardee, to learn: 📈 How she grew her salon to become the #1 salon in her area and North America's top 200 fastest-growing salons 🤝 Customer relationship-building techniques to keep your clients coming back 🧠 Traits that every successful salon should have to enhance the overall customer experience Grow Your Salon Through Authentic Connectionshttps://youtu. be/jkZcjJPBl1o? si=ngMzkCfHTXAOu2nQ --- ### Customer Story: Sakora Salon Defines Best Practices for Growth > Michigan's Sakora Salon attributes much of it's success to optimized processes and gives tips to other salon businesses on how to succeed. - Published: 2023-09-08 - Modified: 2025-04-24 - URL: https://www.daysmart.com/salon/blog/customer-story-sakora-salon-defines-best-practices-for-growth/ - Categories: Success Stories Angela Lancina, the owner of Sakora Salon, has cracked the code to success. Questions like: what it takes to keep her salon business moving forward? Or what she values most about owning a business while working behind the chair. Now, let’s take a closer look at how her salon went from being Michigan’s best-kept secret in the downriver area to outgrowing their space in under 3 years. The Sakora salon was opened in July of 2004 in Brownstown, MI. With their rapid success, they found a new location to support their business. After a 3-month build-out and many nights of working at both locations, Angela opened a 3,200 sq. foot stand-alone space with plenty of visibility and foot traffic. Angela decided to name her salon Sakora, which is derived from the Japanese word Sakura, meaning cherry blossom, the state tree of Michigan. This meaning is significant because it complements the natural products they support as an Aveda Concept salon. They offer a wide variety of services, from hair color, hair cutting, extensions, facial services, massage, nails, and much more. Clients will find repurposed materials (front desk, retail shelving, waiting chairs) within the salon that complement the Aveda mission. The fast-paced and constantly changing environment is the reason why Angela fell in love with the salon industry. Although the day-to-day life of a salon owner can be busy and unique, she is sure to have fun with her staff. Every day can pose a new challenge or struggle. That is why she values DaySmart Salon Software to help make her day easier. "DaySmart Salon software has helped make things a little bit easier daily, especially with the app,” says Angela. “The ability to book an appointment from anywhere takes the pressure off the front desk, and we can make our appointments on the go. ” Online booking is not the only feature that helped Angela elevate and streamline her business. With other programs, her business found challenges with the reports, inventory, and consistency. With the Salon Management feature, Angela can generate the reports she needs to track her business accurately. She can even manage individual goal tracking, which helps her staff increase their viability. Sakora Salons other favorite features include: 💬 Contacting clients 🗓️ Booking appointments 🗂️ Recording client data "DaySmart Salon impacts our day profoundly. Without it, we're dead in the water because it directs how the day will flow. " Angela made it a priority to encourage and prioritize education for herself and her employees. Embracing education has helped their salon evolve and stay ahead of trends. Aveda offers online education, and her team also tries to go to a show every year or two or host in-salons classes. On top of in-salon training, they offer assistant programs, allowing stylists to work their way up as apprentices. That way, the stylist is prepared to handle clients before they go onto the floor and offer salon services. Education has made an impact on the longevity of her staff. Sakora Salon... --- ### Caring for Natural Hair and Other Services Your Salon Can Offer > Reach new client groups by focusing on caring for natural hair and other salon business services. - Published: 2023-09-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/caring-for-natural-hair-and-other-services-your-salon-can-offer/ - Categories: Blogs When owning a small business, such as a hair salon, there’s an unending number of details to consider, like pieces of a puzzle you have to fit together — some within your control, some not. In the beginning, it’s hard to see how you’ll manage them all, but once you do finally put it all together, there’s nothing like it. It’s an amazing feeling when you’ve really hit your stride. You and your team operate like a well-oiled machine, you know the nuances of your clients’ preferences, and you have an empowering confidence shaped by the endless decision-making and problem-solving that comes with being a business owner. You may even be ready to start thinking about growing with new services like caring for natural hair or getting into spa treatments. In this blog, we’ll share strategies for expanding your business by reaching new client groups and demographics outside of your current client base. Grow your salon’s business by broadening the clients you serve You may be comfortable with the groove you’re in, but as they say, “the real magic happens when you step outside of your comfort zone. ” The moment you find the capacity to consider greater growth, it doesn’t hurt to start thinking creatively about expanding your salon in new ways. The different paths and approaches you can take to grow your business are boundless, so it can be challenging to know where to start and what will work best for you, considering both the short term and full life of your salon. While strategies like offering discounts on your services and creating customer loyalty programs work effectively to grow business within your existing portfolio, serving new client groups and offering more services will stretch your potential even further. If it feels like you’re heading into unfamiliar territory, that’s OK — we’ve got a few ideas to help get you started. Add services focused on caring for natural hair The natural hair movements of the 1960s and 2000s shined a spotlight on the beauty of natural and textured hair, driving trends and the natural hair market upward. And yet still, there is a lack of salon spaces or talent that specializes in styling natural hair. With so few options available to clients, you may have the opportunity to fill the gaps and offer more to your community. If your services don’t currently include caring for natural hair, you’ll need to seek out additional education, training, and ideal product lines to offer. Do your research and find all the caring for natural hair tips you can to provide exceptional services to your clients with natural or textured hair. A great option to support this growth strategy is to hire someone part-time or full-time, with more experience and expertise in styling and caring for natural hair, so your clients more readily trust that they’ll get the services they expect. This is especially practical if you’re interested in or already renting out booths in your salon. Start offering spa treatments When... --- ### Webinar: Inside Stories of Salon Success and How We Did It - Published: 2023-08-23 - Modified: 2024-05-21 - URL: https://www.daysmart.com/salon/blog/webinar-inside-stories-of-salon-success-and-how-we-did-it/ - Categories: Uncategorized Inside Stories of Salon Success and How We Did It How can I increase appointments to drive more success at my salon? Watch our conversation with Barbra and Karen Fishnick, owners of Classic Cuts Salon, as they break down:💡 Client retention tips 📈 How they increased appointments at their salon 📝 Strategies to navigate non-busy periods Inside Stories of Salon Success and How We Did Ithttps://youtu. be/G_kAINnUcoE? si=bGzrHngopzxvyRRZ --- ### Webinar: Make More Money With the Clients You Already Have > Learn how to maximize customer return with this unique webinar from Daysmart Salon. - Published: 2023-08-09 - Modified: 2024-05-21 - URL: https://www.daysmart.com/salon/blog/webinar-make-more-money-with-the-clients-you-already-have/ - Categories: Uncategorized How to Make More Money With the Clients You Already Have There's so much pressure to get new clients through the door each season, but how can you leverage the clients you already have to generate more revenue at your salon? Fill out the form to watch the video for revenue-boosting tips and tricks! --- ### Webinar: Minimize Cancellations and Maximize Bookings With Ease - Published: 2023-08-09 - Modified: 2024-05-21 - URL: https://www.daysmart.com/salon/blog/webinar-minimize-cancellations-and-maximize-bookings-with-ease/ - Categories: Uncategorized Minimize Cancellations and Maximize Bookings With Ease How can you minimize last-minute cancellations and no-shows? Watch the webinar to learn: 📈 Tricks on how to increase bookings during the slow season 📉 How to leverage salon management software to reduce cancellations 💲 Promotional ideas to stay booked year-round Minimize Cancellations and Maximize Bookings With Easehttps://youtu. be/nAYdzFb-JHc? si=sLXkGmUuk3yIKq0q --- ### Webinar- Black History Month Edition: The Secret to Building and Owning a Successful Salon - Published: 2023-08-09 - Modified: 2024-05-21 - URL: https://www.daysmart.com/salon/blog/webinar-black-history-month-edition-the-secret-to-building-and-owning-a-successful-salon/ - Categories: Uncategorized The Secret to Building and Owning a Successful Salon We sat with award-winning, black-owned business owner, Whitney Love, for her best beauty industry tips and her journey to entrepreneurship. Fill out the form to watch the full video for salon business advice and her advice to breaking barriers in the salon industry. The Secret to Building and Owning a Successful Salonhttps://youtu. be/NEzgYvtxAFg --- ### Webinar: Reimagine Salon Management - Published: 2023-08-09 - Modified: 2024-05-21 - URL: https://www.daysmart.com/salon/blog/webinar-reimagine-salon-management/ - Categories: Uncategorized Reimagine Salon Management Listen to a DaySmart expert walk you through how Salon Management Software can help you: -Organize your appointment bookings for you and your staff -Create easy online booking links to use on your social media platforms -Communicate with your clients through 2 way texting -And more! Fill out the form to watch the webinar! 👉 Webinar: Reimagine Salon Managementhttps://youtu. be/4Qw-DxTlzG4 --- ### Summer-Proof Your Salon With the Help of Your Salon Scheduling Software - Published: 2023-07-31 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/summer-proof-your-salon-with-the-help-of-your-salon-scheduling-software/ - Categories: Blogs During these summer months, you may have noticed a change in pace at your salon or barbershop. Whether you expected it or not, you may be dealing with more canceled appointments than normal, or a general lightness in the number of clients you typically see daily. Don’t be discouraged — it’s totally normal. As your clients cruise through busy summer schedules and take long-awaited trips, they put their salon commitments on pause. But rest assured, they’ll be back. Consider this slower period as a moment to breathe, catch up on things, and if you wish, get creative with strategies to help you summer-proof your salon. You don’t have to take a hit every summer. With outside-the-box thinking and resources like the right salon scheduling software, you’ll have no trouble keeping your salon or barbershop full and your revenue intact. Business-boosting strategies your salon scheduling software can support Pulling together a plan to summer-proof your salon can be simple. You’ll discover it doesn’t necessarily require a major investment in time or capital. Your plan can focus on connecting with clients in new ways and marketing your services from different angles. Start with the tools you have and take advantage of what may already be available to you. A feature-rich salon management software will have what you need to execute your plan. Let’s look at a few strategies your software can support as you manage the potential disruptions of summer and maintain a healthy business pace. Prevent last-minute cancellations and no-shows. One of the simplest things you can do this summer is to ensure you’re reminding your clients of their commitments. While not all of them will travel, many will likely be out of sync with their usual routines and simply forget about upcoming appointments. You can avoid the inconvenience of no-shows by creating more touchpoints with your clients. With the right salon scheduling software, you’ll have the tools to reduce cancellations through appointment reminders effectively. Rather than taking time in your day to burn through follow-up calls, you can set up automated text or email confirmation messages that give your clients little nudges to ensure they show up or make adjustments if needed. It’s likely they’ll appreciate the reminders and if some of your clients reschedule, you can also share last-minute openings with other interested clients to help keep your days well-booked. To take things a step further, you can also protect yourself from abandoned appointments by collecting service deposits upfront or charging a fee for no-shows and last-minute cancellations. The extra layer of insurance for you will likely deter clients from taking your time and schedule for granted. Watch our webinar for quick tips on how to minimize cancellations and maximize salon bookings year-round. Promote walk-in appointments If your salon is fully booked most of the year with slower periods during the summer months, you may want to consider promoting walk-in appointments. This can be done to capture clients looking to try something new, clients taking advantage of more free... --- ### Creative Ideas to Ensure Your Salon Flourishes Year-Round - Published: 2023-07-16 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/creative-ideas-to-ensure-your-salon-flourishes-year-round/ - Categories: Blogs Did you know you can use your salon to create multiple revenue opportunities year-round? We created a guide full of unique ideas to help you maximize your calendar space to boost revenue at your salon business for every season: Summer Events and Workshops- Leverage your salon space to host events or workshops for your clients, such as a Dyson blowout tutorial or a Dad and daughter hair care session. The best part about it? It’s budget-friendly and can bring you and your staff numerous professional opportunities. Here are a few reasons why: Attracts new customers: Hosting an event or workshop provides an excellent opportunity to showcase your salon's expertise, services, and products to a wider audience. It can attract new customers interested in what your salon has to offer. Builds brand awareness: Events or workshops can help build brand awareness and establish your salon as an industry leader. By hosting educational or informative sessions, you demonstrate your salon's commitment to staying updated and offering valuable insights to your clients. Social media and marketing opportunities: Hosting events or workshops can generate buzz and excitement around your salon because attendees are likely to share their experiences on social media. Additionally, you can leverage the event to create content for your salon's social media channels or website, further enhancing your online presence. Pro tip* Remember, when planning an event or workshop, aligning it with your salon's brand and target audience is important by carefully designing and executing these events. You can reap the benefits of increased visibility, customer engagement, and business growth and have a streamlined approach when making your salon business plans. Summer Restock- Restocking your products each season signals to our clients that your salon stays updated with the trends. A few popular summer products are: Natural hair lightening spray Anti-humidity serums UV protectant Dry shampoo Texturizing spray Sea salt spray Diffusers Beach wave curling irons Deep conditioning treatment Pro tip* Use your new summer restock as a chance to start a summer giveaway. For example, tell your clients to post a picture of their hair results at your salon and tag three friends for a chance to win a hair product gift basket. Make sure to include trendy products like the products above to increase participation! Fall Revisit your business strategy- Before the busy holiday season, take some time to audit your current client retention strategy. How are you fostering long-term relationships with your customers? Here are few things to consider: Customer experience: How easily can your customers book salon appointments? Do they have to call around and make an appointment over the phone, or can they simply click a link and book online? Point of contact: How can your clients reach you for appointment questions and confirmations? Consider enabling two-way texting to communicate with clients more efficiently. Reoccurring appointments: Incentives are everything. Think about how you encourage your clients to come back. Loyalty tracking systems, for example, are a great way to reward loyal clients. Cut a thons: Back-to-school... --- ### Marketing Tips to Grow Your Business - Published: 2023-07-13 - Modified: 2024-05-21 - URL: https://www.daysmart.com/salon/blog/marketing-tips-to-grow-your-business/ - Categories: Uncategorized Marketing Tips to Grow Your Business Listen in to salon and beauty entrepreneurs Whitney Love and Dan Buccilli, along with a DaySmart Salon Support Specialist, discuss how to: 💡 Elevate your marketing strategy with results-driven social media tips📱 Generate more revenue with creative SMS and email marketing ideas📈 Collect more online reviews and referrals from loyal clients📝 Gain insights regarding in-house and community events⚙️ Learn how to leverage DaySmart Salon as a top marketing toolMarketing Tips to Grow Your Businesshttps://youtu. be/vn7n0lh5BZU --- ### A Guide to Salon Booth Rentals for Stylists and Owners > Learn how to manage salon booth rental, whether you're a salon owner with space, or a stylist looking to rent a booth. - Published: 2023-07-05 - Modified: 2025-04-25 - URL: https://www.daysmart.com/salon/blog/a-guide-to-salon-booth-rentals-for-stylists-and-owners/ - Categories: Blogs There is a lot that happens behind the scenes when operating a successful hair salon. People may not realize all that goes into recruiting and retaining high-performing stylists, while also allowing owners to benefit from their investment. This guide focuses specifically on salon booth rental for stylists: how it works and how renters and owners can maximize their agreements. What is a salon booth rental? A booth rental salon is a type of salon in which stylists rent out individual “chairs” or salon stations from a salon owner. The establishment may or may not be stocked with supplies—this varies by salon. But a hairstylist can expect at least a salon chair, a mirror, a hair-washing sink with running water, and basic workplace requirements (e. g. , Wi-Fi, heat, and air conditioning). A newer variation of booth rental salons is the salon suite. Stylists rent a fully stocked suite and run independent businesses alongside other renters. Managing a booth rental salon is one of many options. Some business owners manage employee-based establishments offering commission, salary, or hourly wages. With a commission model, stylists earn a commission percentage of the business they bring to the salon. Some salons have both renters and employees working side by side. Salon booth rentals for stylists With employee- and commission-based salons, stylists don’t have to cover the costs of their workspace as they would in a rental system. However, they may have less authority over certain salon-wide decisions such as branding, interior design, or marketing strategies. This guide will cover the pros and cons of renting a salon chair, plus common questions and tips. Pros of renting a salon chair More independence: Renters can manage their schedule, choose the products they like, and set their own prices. No need to pay utilities: Typically the salon owner covers the cost of utilities such as Wi-Fi, water, and electricity. Lower maintenance: Renters have responsibility for their own booth, but the owner usually handles upkeep for the larger salon space (i. e. , the bathrooms and waiting area). Possibly marketing support: The owner may have a marketing or social media team that handles salon marketing, which helps stylists connect with new clients. Cons of renting a salon chair Business logistics: A renter is running their own salon business; this means being responsible for customer service, billing, business taxes, and other logistics. Overhead costs: The provider has to buy essentially everything but utilities; this includes products for all styling and services, tools, marketing, education, and possibly a salon assistant. Marketing and social media: Even if an owner has their own salon marketing tools, the individual stylist usually still needs to build an online presence to find (and keep) clients. No insurance or retirement: Unlike employees, renters don’t have built-in insurance (health, disability, and liability) and retirement plan options; these must be entirely self-funded. Expenses associated with running a salon booth Which expenses stylists cover depends on the salon. When considering a salon booth rental vs commission system, ask the owner... --- ### Top 5 Salon Must-Haves to Keep Your Clients Coming Back > Daysmart Salon provides the top salon tips to nurture your customers and allow them to feel comfortable in your salon business. - Published: 2023-04-27 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/top-5-salon-must-haves-to-keep-your-clients-coming-back/ - Categories: Blogs Salon goers are seeking more than quality service from their stylists, they are also searching for a quality salon experience. They often crave to feel engaged and entertained while being pampered and if you're a salon business owner, it’s a wise business decision to invest in a client’s comfort. Read through our top salon must-haves to boost your engagement so clients are excited to book, happy to stay, and look forward to coming back. Complimentary Wi-Fi In this digital age, Wi-Fi has become a socialized requirement for most public spaces. In salons, clients are commonly on their phones scrolling through social media, texting friends, or catching up on work from their laptops. It can decrease your client's experience if Wi-Fi is not provided or if Wi-Fi comes at an extra cost when they are already paying customers. How are they going to show off their new look on Instagram and tag you in the post if they don’t have any internet service to do so? If you’re seeking long-term client satisfaction and potential clientele growth, free Wi-Fi is a necessity for your salon. TV Streaming Streaming television in your salon helps to create a more relaxing and community-based atmosphere. Whether clients are being serviced or waiting their turn, they can enjoy what’s on the screen and spark conversations with other clients or their stylists. Family Feud is a great TV show to stream for this reason. Everyone can play alongside the families while laughing at Steve Harvey’s ridiculous jokes and reactions. Some other shows we recommend are The Real Housewives, Selling Sunset, various sports highlights, Love is Blind, The Drew Barrymore Show, and America’s Next Top Model. Beverages It’s common to find that the most top-rated salons offer complimentary drinks. You never know how your client’s day was going prior to their appointment. Whether it was good or bad, offering them a beverage will boost their mood. Start small by offering bottled water, hot tea, and various fruit juices. Infused water is another good go-to as it will make your salon feel more luxurious. Some water infusions to try are various pairings of cucumber, lemon, mint, lime, and strawberries. Sidenote: Cucumber and lemon is a popular detox water infusion that would spark the interest of any of your health-conscious clients. Champagne is another common option that will give any customer a 5-Star experience. Though if you decide to serve alcohol in your establishment, please be aware of your state and city laws around serving alcohol. Games Who doesn’t love a good game? It’s pretty rare to see these in salons, but it makes for a memorable salon experience. In your waiting areas consider putting out a chess board, a glammed-out tic-tac-toe board, trivia cards, or even some conversation starter cards clients can ask each other, or stylists can ask their clients. Daysmart Salon focuses on providing software to assist the average salon owner in creating a memorable and easy experience for their clients; from salon business tips and advice to... --- ### Boosting the Performance of your Staff and Retail Sales > Making your your salon staff are well trained and adding to the sales component of your salon business is essential to bringing in revenue. - Published: 2023-04-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/staff-retail-performance/ - Categories: Blogs With 2024 finishing, have you analyzed your end of year business report? Do you know which employee or product performed the best? Keep reading to find out the key thing to understand about your top employees and best selling retail products. Key things to understand about your top performers. Identify the 5 W’s: Who is the top performing staff member? Who is your top performer? What is unique about their job performance? When do they market their skills? Why are they performing better than others? How do they interact with their team and clients? These questions are clues as to how you can coach and mentor your staff. Use this Q&A to identify key qualities among each staff member. Share examples and create a team environment that allows your lead performers to be mentors. Use these examples when you are coaching your low performing staff and find out where they need coaching and work on those areas. Stay constructive and remember we learn from our mistakes. Create a mentoring program. Pair a struggling employee with a successful one and allow them to shadow for the day. Create a part time assistant program that will allow for the struggling employee to gain extra training. They can then practice the skills they have learned by working independently on the opposite days. Make sure you have a dedicated team of staff. If there is a staff member that is compromising the integrity of your team, you may want to consider cutting ties. A team that operates in a positive atmosphere will always outperform. You may feel cutting your losses may cut your revenue but if your team performs better in return, you have made a gain. Incorporate pricing levels for services. Start the new or struggling employees out at a lower price level to promote an incentive for growth. Set goals within each price level that must be reached and maintained in order to move to the next pricing level. This concept will motivate your employees to meet specific expectations and grow quickly. This creates the ability for the stylist to receive a raise as reward for their progress. Suggested goals would be- retail per guest, service per guest, guest retention, and rebooking. All of these goals can be monitored within your software program. You may want to consider team goals as well. Market your business and staff through your software. The opportunities for marketing to your clients are endless. Create a loyalty program that will boost referrals. Create automated marketing emails thanking customers for visiting your business. Within your emails add links to online booking, Instagram pages, facebook pages and anywhere you gain reviews. Identify a target group of customers and send a marketing email for a specific promotion. It is important to consistently monitor your staff performance. With a positive atmosphere and a little constructive criticism, your staff will grow and thrive. Everyone can use a little motivation from time to time. This same concept can be applied to increasing your... --- ### Choosing the Best Hair Extensions for You and Your Budget > Learn more about the different hair extension options as a salon owner and cater to all different hair types. - Published: 2023-04-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-extensions/ - Categories: Blogs The best way to get long stunning locks is to care for your natural hair, maintain caution when heat styling, and care for it well when colored. Instead of waiting for it to grow naturally, many women are turning to extensions to add luscious volume and add mermaid length to their hair. Because of this increase in popularity in 2018, hair extension sales exploded to 1. 25 billion, and it’s expected to jump another 20% by 2022! But with any surge in the popularity of a particular product, a flood of misinformation follows. Some companies even mislead consumers looking for quality hair extensions. So, how do hair extensions work, and what should you look for when searching for the perfect hair extensions? We have scoured all the sources for the most reliable information about how hair extensions work and how to select the perfect hair extensions. Keep reading to learn how to find the best hair extensions for every person and every budget! How Hair Extensions Work: Spotting Quality Extensions There are a few things to consider when finding a good hair source. Be cautious, and not every company is 100% honest about the quality of their hair. What Does Remy Hair Mean? Many companies will boast that their hair is 100% Remy hair, but what does that mean? Remy hair is authentic human hair that is very healthy, gathered with all the roots at the top and ends at the bottom. You can treat Remy hair as if growing out of your scalp. You can wash, color, and heat style the hair, which lasts much longer than synthetic hair! Non-Remy hair will tangle or shed over time, and true Remy hair does not. To be sure your source has 100% Remy hair (and no synthetic hair mixed in at all), look for recent reviews from other consumers. Find the Best Hair Texture Everyone has a different kind of hair texture. People can have curly hair, straight hair, wavy hair, thick and thin, and everything in between. To make sure hair extensions blend in and look natural, the extensions should match the texture of the natural hair. The origin of the hair used in the extensions can make a big difference. Hair from China and India is more likely to be thick strands, and Russian hair is a bit finer. Another thing to consider is hair extensions for women with natural texture hair. Women with hair that is untouched by chemical relaxers fall into the natural hair texture category. Women with natural hair also are the biggest demographic that buys hair extensions. A whopping 70% of the total sales of hair extensions are to women with natural hair! Every wise stylist is sure to have some knowledge of natural hair and the best extensions for those women. How Hair Extensions Work: Application Method Another thing to consider is which application method suits your lifestyle the best. Sew-In Hair Extensions The “old-school” method of installing semi-permanent hair extensions is where the... --- ### SMS Marketing Best Practices > Daysmart gives you the latest on using SMS Marketing appropriately to market to your audience without overdoing it. - Published: 2023-03-20 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/sms-marketing-best-practices/ - Categories: Blogs What Is SMS Marketing? SMS marketing, or text marketing, is the abbreviated term for short message service marketing. It is a digital marketing tool consisting of bulk text messaging that can be used to send information about discounts, promotions, informational updates, and other special offers directly to your customers’ mobile phones. With DaySmart Salon, your business can integrate SMS messaging into your client database to send appointment reminders and text marketing campaigns directly to your customers. Why Use SMS Marketing Campaigns? SMS marketing offers the ability to reach customers instantly and allows them a chance to respond quickly and in real time, making it easier to gain attention through actionable and urgent messaging that encourages the audience to respond. Because text marketing is still a comparatively new marketing strategy, the mobile carriers (AT&T, Verizon, Sprint, etc. ) are on guard against unwanted text messages being sent to their customers, which they gauge through the volume of unsubscribes or blocking of messages. To successfully use text marketing for your business – and avoid the attention of the major carriers, it is crucial to strategically craft your messages in ways that entices customers to respond to your offer – AND prevent them from unsubscribing. That’s why we put together seven tips to help you make the most out of your SMS marketing campaigns. 7 SMS Marketing Best Practices1. Clearly Identify Your Company Even if someone has opted in to receive texts from you, they may forget that they signed up. Be sure to clearly identify your business in the message to ensure your contacts don't delete your messages or report them as spam. Here are a few examples: Thanks for signing up to receive updates from The Shop Salon! Here’s your exclusive discount code: WELCOME20 Rebecca, wishing you a very happy birthday from all of us at 25th Street Parlor! We’re gifting you with 20% off your next appointment 2. Select Your Target Audience There are various types of campaigns to consider. Promotional campaigns include discounts, coupons, or special offers, while transactional campaigns are for immediate actions such as appointment reminders, cancellations, and other requests. When sending promotional campaigns, you can simply segment the audience based on the exclusive promotion you plan to share. Take a moment to determine who, what, why, and how. Then narrow the audience down to create a target audience list. What promotion do we plan to offer? Who will benefit from the special offer? Why and how should they claim the offer? For instance, you may want to attract customers you haven’t seen in the last six months with a unique discount that will make them want to visit your business as soon as possible. With clear and concise messaging that speaks to your target audience, you can ensure that your message generates interest, is well received, and creates an urgency to respond. 3. Offer Immediate Value in Your Message Use the immediacy of text marketing to create a sense of real-time value. For example, you could... --- ### 3 Effective Strategies for Recruiting and Retaining Staff for Your Salon Business > Daysmart Salon offers a variety of resources to retain staff and keep a happy workplace for salon owners. - Published: 2023-03-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/3-effective-strategies-for-recruiting-and-retaining-staff-for-your-salon-business/ - Categories: Blogs The game has changed, and people have caught on. We are experiencing sharp shifts in the way our culture engages with work. The younger generations, from Millennials onward, are rejecting the older work ideology and springing for something new. What’s causing these shifts? Everything from the pandemic accelerating the new work-from-home environment and hybrid work setups to social-cultural concepts of what employees deserve from employers – has evolved. Where staff once scrambled to survive and please business owners at the expense of their health and personal well-being, we now see employers scramble to keep staff. The roles have been reversed for many industries. The salon industry hasn’t escaped these shifts, and it’s easy to see why retention is often a problem. But like any normal problem, there are adequate and readily available solutions. As a salon owner and salon business manager, have you tapped into them yet? Not only should salon business managers and owners be thinking about the issue of staff retention and recruitment, but they should also consider tangible solutions to this large-scale problem. But first, let’s cover a few important things. The salon industry has a notoriously high turnover rate, even before the pandemic. However, the pandemic accelerated the problem, and salon owners and business managers had to shift their processes quickly. To keep up with these fast-paced changes, they were and are forced to find ways to empower employee retention with creative strategies. Have you discovered them yet? Second, social trends impact employee retention and can often go overlooked. It’s the old versus a new wave of thinking regarding how people relate to work. And now, Tiktok and other social media are exploding with successful salon professionals relaying the luxury of working independently. This type of message encourages salon professionals to seek out salon suites and booth rental opportunities that allow them to manage their businesses and avoid the need to have a boss delegate their schedules and workday. And here in 2023? People want their employers to care for them with more than just “be grateful you got this job. ” When working independently, they miss out on benefits that a commission and hourly-based salon offers, such as quality benefits, flexible working hours, and additional assistance with scheduling and daily tasks. Working in the trades industry has become very popular as demands increase. At the same time, young people have discovered that the promises of a college degree could fall short in the face of inflated housing, food, and education costs. Third, the competition between booth rental and salon suits vs. being part of a salon’s staff has worried salon owners and salon business managers since 2017. The pull towards independent booth rental and salon suite operations has impacted every owner and salon business manager. The pandemic actively accelerated changes that were already brewing and forced a push towards independent operations. With restrictions on how many people could be in a room, many hairstylists had no but to move into a suite of their own... --- ### Schools for Makeup Artistry: Everything You Should Know > Daysmart Salon lists some of the top schools for makeup artistry in the world and what careers paths they can lead to. - Published: 2023-02-23 - Modified: 2025-04-28 - URL: https://www.daysmart.com/salon/blog/schools-for-makeup-artistry-everything-you-should-know/ - Categories: Blogs Have you ever wanted to become a top-notch makeup artist, where you can make a person's natural beauty shine through your art? If so, studying at a school of makeup artistry is the ideal way to learn the craft. Makeup artistry schools are the perfect way to discover your hidden talents while mastering high-quality, professional techniques. With a curriculum designed by experts with decades of experience, these schools can provide lasting skills to help you stand out from the crowd and create artful masterpieces. These beauty schools will teach you everything you need to know, from color theory and skin anatomy to creative application techniques. You can transform someone from ordinary to extraordinary in seconds with your newfound knowledge. By attending one of these schools for makeup, understanding the methods and fundamentals of makeup artistry will become second nature. Discover all there is to know about makeup artistry schools and learn how to become the best at what you love. Makeup is your canvas - imagine what kind of artwork you could create with this incredible skill! Top 7 Schools for Makeup Artistry 1. Huxley School Of Makeup The Huxley School of Makeup is a top-tier makeup artistry school offering unique and innovative courses in makeup applications to students worldwide. As Australia and Asia Pacific's foremost institute for high-end cosmetic application training, their Diplomas of Screen and Media Specialist makeup services offer on-campus and flexible blended courses to those unable to attend full-time or part-time without sacrificing quality education. Beyond this, they offer highly sought-after Professional Hair Styling Courses and commitment-free workshops designed to encourage learning while having fun. If a full enrollment isn't something you're up for, check out their range of signup-free workshops! From basic makeup skills to mastering Photoshop effects, practitioners of every experience level can find something that suits them. Plus, Huxley offers opportunities to gain real-life experience from special effects studios and community organizations - perfect for refining techniques before entering the professional field. All these factors combined make Huxley School of Makeup an excellent choice for budding makeup artists looking for top-quality education. 2. Makeup Designory Makeup Designory (MUD) is the top of the line in makeup artistry. Their comprehensive programs include Fashion Makeup Artistry, Film and Television Makeup Artistry, Multimedia Makeup Artistry, and Master Makeup Artistry - allowing students to pursue their passions in an array of special effects, bridal hair and makeup, retail consultation, and beauty and character creation for film/television production. The curriculums are taught at well-established Los Angeles and New York City campuses. MUD stands out due to its experiential approach to teaching aspiring makeup artists, equipping them with all the skills necessary to conquer their profession. Clinical workshops with hands-on experiences establish a well-rounded entryway into any successful career. Aimed at providing a fully immersive experience, no detail is spared from late-night shoots to brush making classes. Let’s face it - there’s no comparison to working with MUD as you take flight into your future as a professional makeup... --- ### Questions to Ask Your Clients for a Productive Hair Consultation > Daysmart Salon provides questions you can ask to get to know your client as best as possible and provide a quality hair consultation. - Published: 2023-01-08 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-consultation/ - Categories: Blogs Never underestimate the power of a good haircut. As a hairstylist, you know better than anyone how valuable a stylish haircut is. Our hair plays a critical role in how we look and feel. The key to giving customers an eye-catching hairstyle is by conducting a thorough hair consultation. By asking the right hairdresser questions, you can ensure your clients leave your salon feeling stylish and satisfied. Let’s explore the importance of hair consultations and the most effective salon questions to ask your clients. Why Are Hair Consultations Important? Hair consultations benefit the hairdresser as much as the client. Any type of hair service should start with a consultation. The purpose of the consultation is for the client and salon artist to better understand each other. It allows the hairdresser to break down barriers and learn more about their clients. The more the hairdresser knows, the better services they can provide. Due to COVID-19, hairdressers must space out their appointments to minimize contact. An effective hair consultation before the appointment allows hairdressers to streamline the process and boost client relationships. During the consultation, you can also determine if what your client wants is out of your scope. If the customer isn’t sure what they’re looking for, having trouble communicating, or wants something you’ve never done before, the consultation gives you the chance to refer the client to another stylist. A successful consultation doesn’t need to take long. It can last between 10 and 15 minutes. For the best results, encourage clients to bring pictures of what they’re looking for. Photos make it easier to visualize what needs to be done. What Should I Ask My Clients During a Hair Consultation? One in five American women claims to have left a salon in tears due to a bad haircut. As a hairdresser, don’t panic. A thorough consultation beforehand can reduce the risk of a bad day at the salon and help you keep your customers satisfied. An effective consultation includes asking the right haircut questions. Here are some of our top questions to ask your clients. What Does Your Daily Hair Ritual Look Like? Learning about your client’s daily hairstyling rituals can help you gauge the type of customer they are. Clients who put minimal effort into their hair routine are going to want a haircut that is easy to maintain. Patrons who don’t mind spending an hour or more on their hair are suitable for more complex styles. Understanding your client’s hair routine can help you guide them to a successful haircut. For example, a customer who likes easy-to-manage hairstyles shouldn’t be given Bardot bangs, as they can take time to style. As an expert, it’s your job to guide your client in the right direction. In return, your customers will appreciate your knowledge and stay loyal to your brand. What Products or Styling Tools Do You Use on Your Hair? Find out how your client normally treats his or her hair. If styling tools are a key part of... --- ### What Should You Charge as a Makeup Artist? > Learn how to appropriately charge for a variety of services as a salon professional and makeup artist in 2024. - Published: 2022-10-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/what-should-you-charge-as-a-makeup-artist/ - Categories: Blogs Did you know that makeup artists can make an average of $45,000? As a makeup artist, one of the most important decisions you will make is how to price your services. Charging too little can devalue your work while charging too much can scare away potential customers. So, what is the right amount to charge as a small business owner? This article will help you find the answer. We’ll discuss common pricing strategies and give tips on determining what’s best for your business. Let’s get started! Professional vs. Amateur Makeup Artist: What’s the Difference When it comes to makeup, there are two camps: those who prefer a more natural look and those who like to go all out with bold colors and dramatic designs. But even within these two groups, there are a variety of opinions on what makes a good makeup artist. Some people believe that only professionals can create truly beautiful looks, while others think anyone can learn the basics of makeup and produce stunning results. So, which is it? Are professional makeup artists better than amateurs, or is it simply a matter of personal preference? To answer this question, it’s important to understand the difference between professionals and amateurs. The Pros Professional makeup artists have usually undergone formal training, whether from a cosmetology school or through an apprenticeship. As a result, they often have years of experience perfecting their craft and usually have access to high-quality products that amateurs may not be able to afford. As a result, professional makeup artists are often able to create looks that are both technically flawless and aesthetically pleasing. The Novice Amateurs, on the other hand, typically rely on YouTube tutorials and drugstore products to achieve their desired look. While they may not have the same level of training or experience as professionals, many amateurs are extremely creative and have a keen eye for detail. In addition, with so many great tutorials and products available today, amateurs can easily create looks that rival those of professionals – sometimes at a fraction of the cost. So, which is better – professional or amateur makeup artists? Ultimately, this is a decision that comes down to personal preference. You could advertise as a professional makeup artist and charge a higher price for your services. Or, you could focus on your creative abilities and market yourself as an amateur makeup artist who can create unique looks at a lower cost. Both approaches have pros and cons, so it’s important to consider what you want from your career before making a decision. Whatever route you choose, remember that the most important thing is, to be honest in what you can produce for your clients. How Much Do Makeup Artists Charge: A Quick Overview Makeup artists are in high demand these days, with everyone wanting to look their best for their wedding day, a night out, or even just for everyday life. But, with so many people wanting their services, you may be wondering how much do... --- ### Fall Hair Trends of 2022 > Daysmart Salon looks at the most popular fall hair trends of 2022 and how to achieve them in an effortless way. - Published: 2022-10-04 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/fall-hair-trends-of-2022/ - Categories: Blogs By theage of 50, most women will notice that their hair is thinning. That’s why it’s important to be adventurous with your locks before then—and fall is the perfect time to try a new trend. From Instagram-inspired waves to TikTok bangs, there’s something for everyone this season. Autumn will be here for a while, so get used to the new season with these picture-worthy hairstyles. The looks below are perfect for anyone who wants to take a risk but be trendy while doing so. Keep reading for the fall hair trends that are worth trying, even if you’re not big on change. Copper Curls If you’re a fan of the redhead look but aren’t sold on the idea of being a full-on ginger, try going for copper curls. While it’s not quite as bold as fiery orange or bright yellow hair, this shade is the perfect way to get your strands into fall mode without having to bleach your locks first. Don’t be afraid to experiment with different shades of copper, either—from a light blonde base with spice highlights to dark brown roots and orange tips. Influencers likeKendall Jenner and SZAare always flooding your timeline with new chic copper ideas. If you’re feeling daring, try out a couple of them and see how your friends react. Shadow Roots Shadow roots add a touch of elegance to any dye job. Softening the harsh line of your color and making it appear more natural, they can be a great way to give a dramatic shade some much-needed calmness. It can cover up new growth too. If you’re not ready for total commitment to dyeing your hair every few months, adding shadow roots could be just what you need. Tweed Blonde The tweed effect lends a warm, golden sheen to your face while also adding dimension and lightness. It’s a bold move, but one that will make you look like the most glamorous version of yourself. It’s also a great way to add some edge without going too far. If you’re feeling more adventurous, try adding some curls to your hair to show off the twine effect and give it a softer, more romantic feel. Rock it with a red lip, a chunky gold necklace, and some dramatic black eyeliner for a look that will make every woman in the room want to be you. Romantic Reds Red hair is a good way to make a statement, but the muted hues of Autumn can tone down the vibrancy of the shade and make it easier for you to blend in with the season. If you want to experiment with stunning new fall hair colors, try red first. This will allow you to get used to your new look while still being able to go unnoticed when necessary! When it comes to red hair, there are many shades you can choose from. For Fall, go with a deep shade like redhead model Chloe Norgaard’s copper red. The color is perfect for someone who wants... --- ### Refinery Hair Co. Success Story: The Hybrid Business Model  > Learn from the most successful salons on how to succeed as a salon business owner. - Published: 2022-09-28 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/refinery-hair-co-success-story-the-hybrid-business-model/ - Categories: Success Stories The salon industry offers various options to manage and operate, whether booth rent, commission-based or hourly; some salon owners have chosen to take on all of the above. That is why we share the success story of Dan Buccilli, owner of Refinery Hair Co. in Flint, MI. Dan defined success through a hybrid salon business model that allows his team to either choose to be booth renters or commission-based employees. This concept and other smart business decisions have helped his business grow and thrive from a team of 14 to 32. The Refinery Hair Co. opened its doors 3 ½ years ago when Dan decided he wanted to open a space where clients could come in, feel excited to be there, and that they’d leave extremely happy and look forward to coming back. The downtown Flint location was ideal because, while living there for a few years, he had realized what a great community it was and how much was going on while the city was going through an incredible revitalization stage. Bringing a new salon business to the area just made sense. However, it was slightly scary at first due to the stigma of the Flint water crisis. But he took a leap of faith, and it turned out great! The Refinery Hair Co. is a full-service salon that offers an inviting atmosphere through modern design and an eclectic appeal. With white base tones and a pop of red, you want to hang out in this joyful space that offers many hair and spa services, from coloring, and extensions, to bridal services, body waxing, massage, lashes, and much more. All while allowing staff to manage their own business as a booth renter or operate based on commission. While Dan oversees the operations of the company along with his management team, he also works behind the chair 35 to 40 hours per week which allows him to interact with his staff regularly, work with his team on the same level, and treat everyone equally. Doing this has helped maintain morale, increase motivation, and avoid turnover. One of Dan’s biggest rewards is seeing staff grow and thrive to their fullest potential. Keeping staff happy and ensuring they know they are valued is a crucial goal that he continues to maintain through planning retail contests, catering in meals, and offering advanced education. Most education they offer is coordinated through their retail brand partners. Dan will partner with high-end product lines that offer in-house education based on retail sales volume. His team excels at selling retail and in return often receives complimentary education. It is a win for everyone! Even thriving salon business owners tend to face challenges. One of the biggest challenges for Dan was the burnout of working behind the chair and managing the whole business. He quickly learned the importance of delegating tasks to other team members, created a reliable management team, and could find the work-life balance he needed. This leads to the most significant advice Dan can offer... --- ### Education Incentives Aid in Retaining and Recruiting Top Talent  > How education incentives help to draw the best and brightest. - Published: 2022-09-08 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/education-incentives-aid-in-retaining-and-recruiting-top-talent/ - Categories: Blogs Salon owners are constantly looking for ways to motivate their staff. From commission and team-based pay structures to team-building events, finding ways to stay creative and keep your team motivated can be a struggle. When we polled the DaySmart customers, we learned that 68% offered education as the top incentive to keep the momentum across their team, while prizes, bonuses, and commissions followed in popularity. The top KPIs (Key Performance Indicators) that DaySmart Salon business owners are incentivizing their staff are based on the following metrics and the percentage in ranking from the poll. 65% Total Retail Sale 45% Average Ticket Sale 40% Client Retention 25% Total Service Sale Once the business owner determines what KPIs matter most, they will set benchmarks for their employees and offer an incentive upon reaching the goal. Interestingly, we found that employees viewed the same KPIs as a metric that defines their success. The only difference was that the importance of the KPI was almost reversed compared to the business owner. It tells us that owners and employees consistently monitor the same information to set goals and measure success. All metrics can easily be calculated in DaySmart Salon and observed at-a-glance within the business dashboard. Not only did the owners and employees have the same metrics in mind, but together, they value efficiency, client retention, customer experience, high-quality image, and an increase in profit. The two items valued differently between the business owner and the employee were employee retention (by the business owner) and professional development (by the employee). What does this mean to salon owners? Suppose employees value professional development and the owner values employee retention by setting employee goals with education as the reward, you will not only increase your bottom line but also have happy, well-rounded, and educated staff members. This intelligent tactic retains employees and can grow the business by keeping customers returning to receive the latest trends. According to Pittsburgh State University, providing training allows employees to acquire a more extensive skill set, resulting in increased productivity. On top of that, it encourages positivity by giving employees a sense of value and worth. Sixty-eight percent of all employees say professional growth and education potential are vital in a company. While job seekers consider continuing education a deciding factor when evaluating job offers, business owners should consider this benefit one of the top incentives for recruiting and retaining staff. Offering education incentives to your employees does not have to be costly, either. Seek top stylists on your team and designate them as team coaches. They can attend workshops, return to the salon, and teach the rest of the staff. You can also work with your salon supply distributors and see if they offer free or discounted educational opportunities based on purchase volume, then align your retail sales goals to help meet the purchased quota. You may also have concerns regarding travel costs. To avoid travel expenses, participate in digital workshops and bring your staff together for a hands-on seminar while... --- ### How to Create a 5 Star Salon Experience with Customer Service > Creating a 5 star customer service experience is vital to the growth of your salon business. - Published: 2022-09-04 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-service-salon-sales/ - Categories: Blogs Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. Driving salon sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. Providing clients an all-star salon experience keeps patrons happy and your shop successful. Daysmart Salon software features and add-ons will increase spa and salon sales and speed up your administrative tasks. Use the spare time it creates to improve your crew’s customer service skills. When everyone adopts the proven suggestions below, you’ll retain loyal guests and wow their referrals while boosting individual and business earnings. How to Create a 5 Star Salon ExperienceSend Appointment Reminders Use Daysmart Salon to automate appointment reminders via text and email, turning no-shows into grateful regulars who enter when you expect them. Every client’s time is as precious as yours. Should unforeseen delays arise, contact patrons with revised arrival times. If that’s not possible, discount their visits 15 percent, or compensate their inconveniences with free hair or skin care products. Smile While Working When the brain receives positive messages from grins, it releases mood-elevating enzymes and serotonin. Greet customers with eye contact, handshakes, and warm genuine smiles. Friendly facial expressions are so contagious patrons will respond, feeling happier and more comfortable with their salon experience. Treat visitors like invited guests. Conduct tours so they’ll sense they belong in your salon. After clients and staffers enjoy their time together, wishing everyone a great day or weekend sends them off with cheerful outlooks. Hand out Beverage Menus Pampering guests include serving refreshments. But instead of asking patrons if they’d like sparkling water, tempt them to browse beverage menus. Give them time to contemplate various offerings, and they’ll be more inclined to place orders and enjoy their salon experience. Personalize New Client Consultations Aligning guests’ complexion and hair upkeep with their lifestyles are crucial for client satisfaction. Ask about their routines. Convey your reasoning with recommendations like: “Since your morning schedule doesn’t allow much skin care time, you’ll appreciate this quick regimen. ” “Because you’re not a blow-dryer fan, I suggest this easy look. ”Prepare for Recurring Visits Before repeat patrons arrive, review their client histories in Daysmart Salon on mobile devices. Look over previous appointment notes and refresh your memory on each client’s color and length preferences. Pull up the Daysmart Salon photo manager to examine former hairdos or shades together when clients arrive. Reflect on what they thought about your past creations. When they want to try new cuts or different hair or nail tones, use look books, sample strands, or polish testers to facilitate selection. Offer Mini Service Tryouts Giving printed service menus to customers encourages them to choose higher-priced options. Let hesitant patrons try out a few face-framing highlights or gold nail art on one finger. Those mini test drives boost ticket sales. Mention Guests’ Names Leaders like politicians, business executives, and teachers know addressing people by their names makes them feel special. So they remember others’... --- ### A Salon Owners Guide to Making Natural Looking Acrylic Nails > Learn the key to achieving natural acrylic nails at your nail salon with this blog post by Daysmart Salon. - Published: 2022-08-30 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/a-salon-owners-guide-to-making-natural-looking-acrylic-nails/ - Categories: Blogs Did you know that the nail industry made a whopping$2. 7 billionin 2020? There’s no denying that this is a lucrative industry! Even in the face of the pandemic, people still wanted their nails done. If you’re getting into the industry, it’s vital you know how to create a range of nail looks, helping you maximize your client list and improve your services. One of the most in-demand looks of the moment is natural looking acrylic nails. If you’re not sure how to create these, take a look at this guide for help. What Are Natural Looking Acrylic Nails? Acrylic nails are artificial nails that are made from a liquid monomer and a powder. The solution turns into a dough-like substance when mixed together which can then be used over the top of the existing nail to create longer and more even nails. Over the past few years, this type of nail extension has become super popular! Acrylic nails have a reputation for being super long, super bold, and super obvious. But, they don’t have to be. If you have a client who’s looking for natural looking fake nails, you can definitely get the look with acrylics! In terms of what you can charge, a full set of natural acrylic nails can be anywhere from$35 to $60, depending on your experience and the quality of your nails. For more creative looks that involve multiple colors, unique shapes, and even embellishments like gems, a full-set can reach a high of around $100-$120! Even though it may be tempting to only offer the more expensive option, it’s vital you can do simpler, natural looks to diversify your services. How to Create Natural Acrylics If you have a client on the hunt for natural looking artificial nails, here’s how to achieve the look with acrylics. Start by preparing the nails as you normally would, cleaning them, trimming them, and filing them down to create a smooth surface to work on. It’s also a good idea to push the cuticles back at this point. Dip a brush into your liquid monomer and powder, and apply the dough-like substance to the nail. Gently press down to begin shaping the acrylic on the nail. For natural nails, don’t make the length long. Instead, take the acrylic just beyond the natural nail’s end, and shape with a normal, slightly-rounded tip. Once the acrylic is applied and shaped, file down to a natural look and buff the nail. To finish the look, apply a clear gloss to the nail, and voila; you’re done! Natural looking acrylics are super simple to do once you know how, and they’re definitely a crowd-pleaser. The acrylics should last between 2-3 weeks before they’ll need to be filled at the base of the nail to cover regrowth. Other Types of Artificial Nails If your client isn’t keen on acrylics, there are plenty of other natural looking artificial nails out there! Let’s take a look at some of the options you can do at... --- ### 9 Ultimate Tips for Managing a Salon [+6 Key Metrics for Growth] > Become a superstar manager and allow your salon professionals to thrive, building an overall successful salon. - Published: 2022-08-05 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/managing-a-salon/ - Categories: Blogs Salon management is handling the day-to-day operations of a beauty salon, and it can be tough. Finding time to focus on creativity and continuously monitoring the business can seem overwhelming and challenging. However, if you know what is waiting for you as a salon manager, you’re already one step ahead of the game. We collected a list of tips that will help you become successful in this position, loved by both your salon team and clients. Assemble a Great Team Be a Good Leader Talk to Your Employees Organize Team-building Events Visit Workshops Look Out for Clients Monitor Clients’ Needs From Afar Be Available, Especially When Resolving Conflicts Have an Easy-to-Use Booking System Handle Finances and Inventory Monitor the Salon’s 6 Key Growth Indicators Run Powerful Software Reports Manage Your Reputation Create a Marketing Plan 1. Assemble a Great Team When someone says salon management, people often think of inventory management, finances, or taking care of clients first. However, none of these can be a speaking point, until you have a good team to rely on as a salon manager. Each of your employees must feel like they are sitting on your right, people you couldn’t make it without, and your salon couldn’t make it without. As that is the truth. Hire professionals who, in addition to their daily duties, can: represent the salon and its culture communicate nicely and effectively with clients and other team members follow the salon’s internal guidelines ready to take on more when needed upsell if they sense the possibility 2. Be a Good Leader If you have the right team, the only thing left for you is to manage them. Easier said than done, right? Don’t worry, here’s a list of things to pay attention to:Talk to Your Employees Talk to them about anything comfortable for both of you, from cutting hair to how they celebrated their birthday over the weekend. Be respected as their boss but don’t forget to make connections along the way. If it’s manageable for your and your team’s schedule, you can do this at recurring team meetings. Organize Team-building Events You don’t need to go overboard with this. Go out for an easy dinner, a couple of drinks, or even a weekend brunch — whatever suits your likes and culture. Make this a quarterly (or monthly) event and have each employee think about what to do. This will help build your little community. Visit Workshops Provide opportunities for your staff to visit professional workshops that will allow them to catch up on the latest trends and perfect their skills. It’s going to be refreshing for them to spend a day out of the salon, while also broadening their perspectives. 3. Look Out for Clients As a salon manager, you won’t spend as much time with clients as your hairstylists but it’s best to pay attention to a couple of things. Monitor Clients’ Needs From Afar You’re not the one cutting their hair but it’s good to follow their customer... --- ### Being a Freelance Hairstylist: Pros & Cons > Daysmart Salon analyzes the ins and outs of being a freelance hairstylists and how they make a living. - Published: 2022-08-05 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/6-benefits-freelance-beauty-professional/ - Categories: Blogs The life of a freelance hairstylist can be trying, but that doesn’t mean it doesn’t come with some great benefits. The beauty industry is changing rapidly to adapt to consumer habits. It’s becoming more and more common for clients to forge personal relationships with their stylists. These relationships are extremely beneficial for clients because they can expect a predictable standard whenever they visit their stylist. There are many reasons for a freelance hairstylist to not be tethered to a single salon or beauty brand. What Is a Freelance Hairstylist? Freelance hairstylists work on their own, they’re self-employed and do their job independently. There are a couple of ways they can choose to work: the place of work can be from home, they can be mobile and visit clients in their homes, or they can rent a chair in a salon. Yes, being a freelance hairstylist doesn’t necessarily mean that you wouldn’t work from a salon, although many do as being truly freelance comes with many benefits. Let’s see what those are. The Benefits of Being a Freelance HairstylistFlexibility As a freelance hairstylist, you can work whenever you want. This is especially valuable for those with other responsibilities. If you have children at home, you don’t want to have to work long hours away from them just to pay the rent. You may also have other professional commitments that could warrant your time. Set your own hours and prices with your clients, and adjust them whenever necessary. You are also in charge of how many clients you take on at once. You can work however little or as much as you want while reaping the benefits of more meaningful interactions. You’ll also be able to work wherever you want, provided there is a chair available for you to work from. Want to be closer to home? Contact salons in your area. Because you’ll be working for yourself, you don’t have to confine your search to who’s hiring. Ownership of Business Operations Traditional beauty professionals work out of salons and parlors. Some of these establishments have strict rules and guidelines when it comes to wages, workplace conduct, and what you can and cannot wear. When you freelance, you can decide the best way to market your business. You can decide which clients you take on and which you don’t. Being in charge of business operations comes with a lot of responsibility, but much of the stress of having to adhere to unfavorable restrictions is taken away. You can also control the services you offer. Do you want to be known as a hair maintenance specialist or stylist? Maybe you want to offer as wide a range of services as possible. You might even be a hair color specialist. It’s all up to you. As long as the chair you are renting is available, you’ll be able to run it any way you want. Lower Start-Up Costs Besides the cost of renting your chair and your equipment, there are very few business expenses... --- ### 12 Strategies For Building Your Brand as a Salon Booth Renter > Build a personal brand and obtain rapport as a salon booth renter. - Published: 2022-07-07 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-booth-rental-2/ - Categories: Blogs Thinking of setting up a booth to reach out to more customers and advertise your brand as a salon booth renter? Salon booth rental is one of the most common salon set-ups today. More often than not, stylists work on commissions before becoming independent contractors. Once they decide salon booth rental is for them, their working conditions vastly change. Whether that’s for the better or not depends on how they prepared for the transition and how well they can cope with it. What is Salon Booth Rental? Salon booth rental means that the owner of a salon rents its space to stylists. In this scenario, the stylists are not employed but independent contractors. The salon owner profits from the rent or a percentage of the stylists’ commission. Pros of Salon Booth Rental Consider the below advantage of renting a booth in a salon:Independence There’s a refreshing feeling in taking care of your own business, finding your own clients, doing your own inventory, and building your own brand. As a salon booth renter, you are not employed and can enjoy all the joy of being truly independent (while having a safety net, which brings us to our next point). Safety When you’re renting a booth, you don’t have the responsibility for a whole salon. You don’t need to worry about paying rent for the entire space or other related finances, such as utilities (although, the costs are likely built into the rent you’re paying to the salon owner, in some form). Scheduling Your Own Time Being independent also means that you manage and schedule your own clientele. While it has its challenges as well, from a broader perspective it’s a great factor: you decide when and what you want to do. Nobody creates a schedule that you must adapt to — you get to do it the way you want to do it. Cons of Salon Booth Rental Before you go into the salon booth rental business, make sure to get familiar with its disadvantages, too:Paying Rent Every coin has two sides — while being an independent salon booth renter, you enjoy the protection of a salon without carrying a lot of its responsibilities, but the rent must be paid. Besides spending on your own inventory and tools, you have to pay for that booth. If you were an employee, you wouldn’t need to worry about any of that. Spending on Supplies As mentioned above, renting a booth will only get you the chair and sinks usually. You must budget for any other tools and products you use to provide the services you want for your clients. Building Your Brand Might Be Harder As a booth renter, the salon’s brand stands above you, in general. However, since you’re the one getting and keeping your own clients, you and your personal brand are a strong force on their own. It might not be your name above the door but your clients will come back for your scissors — if you’re doing it... --- ### 30 Hair Captions for Instagram > It's important to have an instagram strategy as a salon owner; here are 30 salon hair captions for Instagram you can utilize to save you time. - Published: 2022-07-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-captions-instagram/ - Categories: Blogs So, you’ve snapped the perfect hair pictures for your salon’s social pages. But where do you stand on using killer hair captions for Instagram posts? Too cheesy and it’ll make the viewer cringe. Too boring and it’ll send them to sleep. Choosing a caption is important. If it doesn’t cut it, it could spoil your online reputation. This, in turn, might even put off potential clients. Don’t let your Insta page be stuck in a hairy situation of boring captions. Read on to get to the root of evergreen hair captions for Instagram and learn how to write your own that’ll blow your clients away. 30 Hair Captions for Instagram “New hair, who dis? ” — Unknown “Back to my roots. ” — Unknown “A woman who cuts her hair is about to change her life. ” — Coco Chanel “Live colorfully or dye trying. ” — Unknown “Sorry, I can’t hear you over the volume of my hair. ” — Unknown “People will stare. Make it worth their while. ” — Harry Winston “Gorgeous hair is the best revenge. ” — Unknown “Your hair is 90% your selfie. ” — Unknown “Short hair, don’t care. ” — Unknown “Snip, snip! ” — Unknown “Life is too short to have boring hair. ” — Unknown “Hair is jewelry. It’s an accessory. ” — Jill Scott “That’s why her hair’s so big, it’s full of secrets. ” — Mean Girls “Lettin’ my hair do the talking. ” — Unknown “I whip my hair back and forth. ” — Willow Smith “This hair was made for flipping. ” — Unknown “Life is short. Make each hair flip fabulous. ” — Unknown “Good hair speaks louder than words. ” — Unknown “Long hair, don’t care. ” — Unknown “Curls run the world. ” — Unknown Want to straighten your hair? But first: the weather forecast. “Let your hair be messy and your heart be full. ” — Unknown “Happy hair, happy life. ” — Unknown Life crisis? Booking hairstylist... 👀 “What would it be like to grow up that beautiful, with your hair falling into place like dominoes. ” — Taylor Swift “Love is in the hair. ” — Unknown “Better call Becky me with the good hair. ” — Beyoncé (original version) “Leaving hairstylist: pretending to go to my Vogue cover shoot. ” “You want to take a picture? Let me check my hair first. ” “Perfect haircut? Let’s take a selfie. ” — Unknown How to Write Hair Captions for Instagram Salons have to not only keep up with the latest hairstyle trends, but also show the world what they’re made of. The best way to do that is through Instagram. With more than 2 billion monthly active users, it’s a fierce platform to show your skills on. If you really want to boost your engagement on social media, follow these steps to create successful hair captions on Instagram: Start with a good teaser to engage users (could be a quote... --- ### Top 12 Salon Marketing Tips To Expand Your Business > Learn some of the top salon marketing tips as a salon owner, and ways you can use salon software, from the best of the best, Daysmart Salon. - Published: 2022-06-14 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/marketing-campaigns-review/ - Categories: Blogs Salon marketing might appear to you as a complicated activity (or more like a long series of activities) but in reality, it can be one of the most creative parts of your job as a salon owner or hairstylist. Thinking about ways to attract more clients or how to make your existing ones happy is nothing short of exciting. Here’s a list of 12 tips to boost your salon marketing. Try a couple of these or all of them, if you’d like, and see how your business is going to thrive! Have a Good Website Have an Online Booking System Let People Find you Easily on Google Be Active on Social Media Use The “Book Now” Feature on Instagram Work with an Instagram Influencer Get some SEO Knowledge Create Online Ads Send Helpful Text Messages to Your Clients Get in your Clients Inboxes Teach your Receptionist how to (Up)Sell Remember the Old School Techniques Photo by Cesar Saravia1. Have a Good Website First things first. To have all elements of your salon marketing in order, look at the basics: your website. If you want to have a platform that is your own (unlike a social media profile) and gives you space to showcase all your business information and perhaps your portfolio — you need a website. Old school or not, people will usually start looking for a new hair salon on Google (more on this later) even if yours was a friend’s recommendation (good for you! ), and your website will likely be the first where they can get the information they need. Don’t overcomplicate your website, you can go for the minimum. Simply display your: Contact information Portfolio Booking option (more on this next! ) 2. Have an Online Booking System We live in an age where fewer and fewer people like to get on the phone. Make sure your business follows your customers’ needs and has an online hair appointment booking system integrated into your website. The DaySmart Salon software is easy to set up and use, makes your salon available 24/7 and saves you the pain of double booking. Give it a try and test DaySmart Salon free for two weeks! 3. Let people Find you Easily on Google Your hair salon should have a Google Business profile so you can appear in Google Maps, Google Search, and the related Google services with all your business information, including your website URL and your phone number where customers can reach you. Such a simple trick. but this type of Google power can really make a difference for a business. 4. Be Active on Social Media Google is a popular place for potential or existing customers to look you up but social media is right there in the second spot. Make sure to have an Instagram profile to post visual content about your business and a Facebook business page with all your contact information. Bonus: your Instagram posts can be duplicated here instantly so you don’t have to spend... --- ### 10 Traits to Help You Become a Successful Salon Owner > Daysmart Salon provides tips for becoming a successful salon owner. - Published: 2022-06-02 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/successful-salon-owner/ - Categories: Blogs A successful salon owner’s life can be stressful — fair warning. But if you’ve decided to move forward and fulfill your dream of opening a salon, we’ve collected the 10 tips for hairdressers to succeed. 1. Have Good Organization Skills As a salon owner, you are required to juggle personal life, clients, employees, finances, and more. There are many services in a hair salon, but being organized helps you focus on the task at hand and still have time for some fun. Find a system to keep you and your staff in order and stick with it. 2. Stay Motivated Drive, being a self-starter – whatever you call it, it’s a must for successful salon owners. The important thing to remember is it’s not a finite thing. Increase it through simple everyday things like completing your to-do lists. By completing smaller tasks, you start to build momentum to conquer bigger tasks and challenges throughout the day. 3. Have a Vision Telling your family and friends you’re opening a salon is a big step in your entrepreneurial journey. Whether the advice they’ll inevitably give is positive or negative, have a clear vision of what you want from your business and how to get there. Be open while remaining true to yourself and your vision. 4. Have a Thirst For Knowledge Ask any small business owner how they spend their day; their answer would most likely sound exhausting. As an owner, you’re responsible for every aspect of salon management – HR, finance, guest services, marketing, management, and sales are just a few of the areas you will need to be knowledgeable about. Being a lifelong learner prepares you to wear all of these hats, and not always at the same time. Understanding the interconnected nature of your business is what will make your salon a lasting success. 5. Be Confident Confidence will help you to “bring it all together. ” Being confident is more than just being sure of yourself. Confidence comes from knowing you’re prepared, you’ve done the best you can, and you are prepared to take on any challenge you might face. 6. Be focused As a small business owner, you need to be focused on your time and resources. There are only so many hours in a day, and you need to be mindful of how you use them. Don’t be afraid to say no. Your time is valuable, treat it like it is. 7. Learn How to Delegate and Manage Your Team You can’t be everywhere. The ability to effectively delegate tasks and manage your team provides you with the most valuable resource of all: time. Remember to let go. Your team members might not complete tasks the same as you, so if you want something done a certain way, coach (don’t command! ) on what to do instead. 8. Be Passionate It’s the foundation of a successful entrepreneur. You need to have it for the full experience of being a salon owner. It will get you out... --- ### 7 Reasons to Use Cloud Based Applications for Your Salon Business > Daysmart Salon highlights 7 main reasons why cloud salon software is good for your growing salon business. - Published: 2022-04-15 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/7-reasons-to-use-cloud-based-applications-for-your-salon-business/ - Categories: Blogs Are you wondering if cloud-based technology is the right move for your salon business? Here aresevenways cloud services can help your business. Agile in Rapidly Changing Times The agility of cloud-based solutions means they can quickly adapt to industry needs. For example, when the COVID-19 pandemic hit, businesses needed new cleaning protocols, staggered appointments for social distancing, and a way to communicate with their clients about important updates regarding CDC and state guidelines. Cloud-based technology companies were able to release new product features to accommodate the changing needs of their client base. Our developers quickly launched new features like email and text marketing templates to automate communications and re-opening protocols. To prepare for a schedule in constant flux, updates were made to the appointment book waitlist feature allowing for a more functional working list of customers awaiting time slots. Finally, to better control your website’s online booking feature, our cloud offering added an update where users could require a password to access the online booking page granting early access to priority clients. Accessible Anywhere Cloud-based applications allow employees to track your business’ various tasks from anywhere, on any device. Like,their appointments for the day, client profiles, billing information, and more. Flexible Subscriptions SaaS apps run on subscription models that make one-time fees a thing of the past. This means smaller payments overtimeand you don’t need to remember when your contract ends. As your salon business grows it’s easy to scale your cloud subscriptions right along with it. Simply log in from anywhere and upgrade your subscription package. More clients are no problem when you’re working with the cloud. Maintenance Free Cloud-basedapps aremaintenance-free, making computer problems a thing of the past. Thetechnology business that owns the solutionsolvesany issue within the applications themselves. They also take care of upgrades and routine maintenance. Increased Productivity Every minute spent signing documents,creatingspreadsheets, doing payroll, and other business tasksmeansless timewith your clients. Although youcan’t get away from the day-to-day business tasks, you canstreamline them. Cloud-basedapplications make it possible to streamline almost every part of your business: appointments, client management, marketing, online booking,and more. Integrate Across Platforms and Apps Cloud-basedappscan be accessed across any platform. Log inonyour phone at home and you’ll see changes you made earlier on the computer at work. Some cloud apps also integrate with other platforms using APIs, which is a way to share information across different applications. Minimize Risk Data stored in the cloud stays protected on the server side. Essentially this means thecloud-basedapp company takes care of security. Your information never touches your computer (unless you download something). There’s no risk of losingdata if there were a disaster such as their equipmentbreakingor water damage. Finding the Best Cloud Based Applications If you’re interested in managing your business in the cloud, get in touch with us. We’re helping business grow with our all-in-one business management solution. --- ### Considering Raising Your Hair Salon Prices? Here's How to Do It > Raising your hair salon prices can be tricky. Here are some factors to consider so you can set a good price for haircuts and other services. - Published: 2021-11-15 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-prices/ - Categories: Blogs After being in the hair business for quite some time, you may be considering raising your hair salons service prices. There can be plenty of reasons to raise your prices whether it be the amount of education you received, the cost of supplies and tools, or because you’re always booked to capacity. Regardless, you recognize the opportunity but don’t know where to start. Here are some tips on raising hair salon prices so that you can continue to service your loyal clientele! How to Raise Hair Salon Prices Raising salon prices isn’t as easy as it seems. Here are some factors to consider before so you can set a good price for a haircut and other services. Assess Your Business Situation Raising prices can ward off old customers. If you cannot afford to lose clients or don’t think you can bring in new clients to fill their spots, then it may not be the time to raise your salon prices. If you aren’t booked to 80% or more capacity, than it may be beneficial to spend more time to find clientele. Analyze your business performance carefully. Being too quick to increase prices can be detrimental to the business, leaving you to lose longtime clients and money. Once you figure out where you are in your business, you can think about pricing increases. It is best to do the price increases in increments, and slowly over time. Another way to raise price increases while assessing your business situation is to raise prices in areas where you have more clientele. If you are fully booked for color treatments, and not haircuts, then you can look to increase prices in your area of expertise. Raising prices, while notifying clients, is a way to show that you are more experienced in your specialization and have customers take you more seriously. It also allows you to position your services higher in the market, bringing in more expensive clientele. Increase Price in Increments When deciding to increase the price, you should do it slow and steady. Hiking up prices drastically will cause many clients to look elsewhere. Look back to your assessment of your business calculate the incremental cost. This will help you decide how much you should increase your prices in the services you provide. It is safe to increase haircuts yearly from $1-$3. Haircuts are more frequent so raising it by more than $3 will be a shock to clients and have them not coming back. Hair color and other chemical treatment services can be increased yearly by $5. These services are infrequent but do take more time and supply usage so the price increase is justified. Another way to go about price increase is to honor original prices with loyal clients and charge new clients more. Prices at hair salons matter to loyal clients that come to you often and have already chosen you as their designated stylist. To thank them, charging them the same prices is an option. Charging new clients who... --- ### How to Go from Stylist to Boss > Learn how to own your own nail salon business with these tips from Daysmart Salon. - Published: 2021-08-16 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/how-to-open-a-salon/ - Categories: Blogs From Stylist to Boss: How to open your own salon You’re in the midst of a successful career as a stylist. You’ve learned the ropes, earned your stripes and have a good sense of what it takes to excel in the salon industry. As a motivated entrepreneur, you have an eye to the future, and the idea of opening and running your own salon sounds great but do you know the steps on how to open a salon? Becoming your own boss comes with perks. You get to run your small business your way—bringing your vision to life of how a salon should run (which may or may not be how your current boss operates). While this may sound like a dream come true, ambition and vision are far from the only ingredients you need to succeed as a small business owner. Take these steps to learn how to open a salon: Do Your Research and Define Your Niche Look at trends in the market and in your community to understand where your business will fit into the landscape. To do this, consider these questions. What need(s) are you meeting? What can you do that your competitors can’t? Will you be located more closely to your customer base? Will you offer hair or nail services that they don’t? You will need to be able to articulate the specific value your business offers as you sell investors, prospective employees and eventually customers on your brand. Make a Business Plan As you determine where your salon fits into the market, it’s time to focus on a ‘how to open a salon’ strategy. Making a business plan will force you to consider every aspect of ‘how to open a salon’ before it comes to fruition. Make sure your plan includes the most essential components: Executive summary: a quick overview of your business Company description: a brief description of what/who your business will be Market analysis: this is where your market and competitor research goes Organization and management: a snapshot of your business and management structure—think of your past bosses; what did they do well? What didn’t they? Services/products: outline the various hair and nail services you plan to offer Marketing and sales: map out how you plan to market your business and develop a sales strategy Funding request: establish how much money you’ll need over the next few years Financial projections: include information on budgets and goals, including balance sheets Ask the Right Questions Your expertise is in styling hair and nails—and while you may understand what it’s like to work for a salon business, you likely have a lot to learn when it comes to running one. The first thing you should task yourself with is weighing risk versus reward. Ask these nine questions to determine where you stand in starting a small business. How much money and resources do you need to get started? How much cash will you have at risk? How many employees will you need? Will you keep... --- ### Buy Hair Products For Cheap From These Top Wholesalers > To get the best hair products, you'll need the best hair product wholesalers. Daysmart Salon provides a consummate list here. - Published: 2021-08-09 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-product-wholesalers-2/ - Categories: Blogs A successful salon needs two major things: excellent service and great products. You’ve got the service covered with your amazing staff, but getting great products into your store can be a bit trickier. A good supply vendor needs two major things: quality products and reasonable prices. The best hair product wholesalers will provide the brands and items you need at the lowest prices. A low-priced vendor will help your salon see more profit. Read on for a list of some of the best hair product wholesalers who provide great hair products without emptying your wallet. Finding The Best Hair Product Wholesalers Buying from a wholesaler that offers discounts is a great way for salons to save money. If there are certain products you love, you can buy in bulk for even better savings. Different wholesale suppliers stock different products, so you may need to shop around a bit to find the right selection. Once you do, you may be pleasantly surprised by the savings you can realize. List Of Popular Hair Product Wholesalers:SalonCentric SalonCentric is one of the most well-known beauty supply wholesalers out there. They have a huge catalog featuring the most current and well-known brands on the market. Their website offers tons of hair care products, hair color, treatments, and styling tools. They even carry some salon furnishings and replacement parts. SalonCentric offers regular sales, clearance events, and free gifts with certain purchases for extra savings. They have a loyalty program so members can earn rewards points. Plus, you can get $20 off your next purchase when you refer a friend. SalonCentric provides free shipping for all orders over $250. Marlo Marlo offers a ton of well-known brands at discounted prices. This company has been around for 35 years, and they only sell to licensed professionals. They carry everything from styling tools and salon furniture to hair color and shampoo. Many of their hair products are available in economy sizes. They also have a large selection of skincare and nail products. Marlo has regular sales and closeouts, so be sure to check their page often for new deals. They also offer free shipping on orders over $99. 99. Mi Hair Distribution Mi Hair Distribution provides a wide variety of products at low prices. This company specializes in hair extensions (synthetic and human hair), and they have many other hair products. They carry styling tools, hair color, shampoos, conditioners, hair treatments, and hair removal products. Mi Hair Distribution also has a great selection of ethnic and multicultural hair products. Buyers are only required to spend $100 per order, which is less than many other distributors. Dollar Empire Dollar Empire is great if you’re looking for very low-cost hair accessories. They specialize in supplying dollar stores, so they offer a wide variety of items besides hair products. This is a good resource for clips, combs, hand mirrors, mixing bowls, and other accessories that keep a salon running smoothly. Kole Imports Kole Imports offers many items at closeout prices. They’re another... --- ### 7 Essential Tips for Starting a Successful Home Salon > Utilize these 7 small Home Salon ideas to get your home salon up off the ground, and learn how they differ from booth-rental salon spaces. - Published: 2021-07-29 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/home-salon/ - Categories: Blogs They say entrepreneurs are the backbone of our economy, and we’re inclined to agree with them. Today, people are finding ways to go out on their own in all types of industries, breaking out of their office and being their own boss. If you’re a hairstylist, doing this for yourself could be easier than you realize. In fact, you may be able to set up your salon in the comfort of your own home. Here’s how to get your home salon off the ground. Tips for Starting a Home Salon Your expertise and skill may be the top asset you need for your salon, but it’s far from the only one. Here’s how to get started. 1. Investigate the Legal Side of Things Before you start raiding the beauty supply store and distributing flyers, you need to make sure you can start your business without legal problems. Are you permitted to run a business in your home? Do you have a home owner’s association that places restrictions on home businesses? Are there zoning issues or permit issues you need to consider? Every area is unique. It’s important to consult with a local attorney about how to keep your salon above-board. It may be smart to operate as an independent contractor providing services rather than running as an actual business until you’re ready to expand with more stylists. 2. Create a Designated Space If you truly want to build a client base and a successful salon, you can’t just pull a salon chair into your living room and call it a day. Set up a designated salon space in your home. Perhaps you have a den or a guest bedroom that you can repurpose. This allows you to give your clients more of that “salon feel. ” You’ll have a place for all of your equipment so it stays organized and available. As an added bonus, you can decorate the salon in any way you want as a way to start developing your brand. 3. Go for the Real Deal Everyone says that the first rule of running a small business is to keep your overhead low. That’s true, but there are limits. Don’t plop down your clients in a chair from your dining room table. You’re trying to create a comfortable salon experience, and for that, you need a real salon chair. The same goes for your wet station. You don’t have to buy the most expensive salon equipment on the market, but you can’t use a standard bathroom sink either. 4. Become a Stickler for Records It may not be the most exciting thing in the world but record-keeping can make or break a business, for multiple reasons. First, it helps you keep your taxes low. Save records for everything you purchase for the salon, from equipment to tissues. All of this can reduce your tax burden and give you a better profit margin. The other reason to keep records is that it creates a better experience for your... --- ### Social Media for Hair Stylists: 5 New Haircut Quotes Your Audience Will Love > Are you looking for content ideas to share with your followers on social media? Do you want to use something different to fill your posts and photos? - Published: 2021-07-26 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/new-haircut-quotes/ - Categories: Blogs Are you looking for content ideas to share with your followers on social media? Do you want to use something different to fill your posts and photos? If so, then you should look through our list of new haircut quotes to get the inspiration flowing! If you’re looking for the best methods on how to promote new haircuts, you can’t get any better than social media. It connects you and your followers on a whole new level. It paves the way for you to engage with your target market. See below for several awesome haircut quotes that you can implement into TikTok, as well as any other social media platform. 1. “Beauty Is an Expression” -Khiva Cheleigh This quote opens our minds to what beauty and hairstyling are all about: allowing men and women to express themselves. Nothing says more about a person’s personality than the hair-do that they’re rocking. This quote also shows the power that you have as a hair salon owner or hairstylist. You are the gateway to people being able to express themselves. Here’s a great idea: the next time you get a client that makes a bold change to their current hairstyle, post a before and after picture with this quote as the caption. This quote will show that your client took a brave step into expressing themselves and their inner beauty. More importantly, it will show your prospects, followers, and clients that you’re supportive of any change they want to make. You’ll give them the look they want, no matter the length, hair color, etc. Speaking of clients, if you need a way to manage your ever-growing book of customers, be sure to invest in one of our business management software packages. 2. Meeting the Right Hairdresser Quote There’s a common (almost cliché) hair salon quote that states: “Life is more beautiful when you meet the right hairdresser. ” This quote is a great marketing tool on social media for two reasons. First, it—once again—stresses the importance of how you can help clients unlock their maximum beauty. Secondly, it embraces a common problem that most men and women have: finding the right hairdresser. It’s hard to find a hairstylist that you enjoy communicating with, who also does a great job and understands the look that you’re going for. You can use this quote in one of two ways. First, you could create a graphic and imprint the quote on it, that way everyone that scrolls through your photos will automatically read that powerful message. Second, you could take a picture of you and one of your favorite clients, then use the quote in the caption. This quote will show off the bond that you build with your clients and how much you treasure the relationship you have with each of them. Don’t forget to post and tag your customers with any new haircut pictures you take. That way, they can share the post/photo/story and direct people from their network to your salon business. 3.... --- ### Mission Statements for Hair Salons, Nail Salons, and Barbershops > Do you have a mission statement for your hair salon, nail salon, or barbershop? A great mission statement is important for every company and brand. - Published: 2021-07-12 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/mission-statements-for-salons/ - Categories: Blogs Do you have a mission statement for your hair salon, nail salon, or barbershop? A great mission statement is important for every company and brand. Your mission statement should reflect why you started your business and who you serve. To learn more about why having mission statements for salons or barbershops is so important, keep reading. In this guide, we will also go over some tips and tricks that can help you when creating your own mission statement. Mission Statements for Salons: The Basics To have a successful salon or barbershop, you need to have a vision of what you work to achieve. This will help you run your business in a way that works to achieve your overall goal as a business owner. Your mission statement should be a short summary describing why your salon exists, the goal of the salon, as well as how this goal is achieved. This statement should not only reflect the essence of your business but will also work to guide all the decisions you make as a company. It will include your objectives and the steps that your company takes to reach them. It should combine your purpose and values to reflect your brand. This works to set the direction of your business, whether you are just starting out, or you are redirecting or growing your salon. This mission statement should be shared and understood company-wide to create a united workplace culture where the staff knows what is expected of them and what they should work towards. This unites team members to meet the goals of your company while upholding your brand values. Creates Strategy, Motivation, and Attracts Clients Your mission statement is a great tool for informing the strategies used in your salon. It can be a great tool for identifying what makes your company unique from others in your industry or area, which can allow you to stay ahead of other companies like yours. It can be a great tool to evaluate the development and expansion of the strategies you have in place. A mission statement is also something that can work to motivate your team when shared with them effectively. It allows your staff to make decisions that are in line with the values that your salon upholds. You may consider training new employees on what upholding the goals and values within your mission statement looks like in action. Your mission is not only important for the interworkings of your salon, but it also is a great tool for attracting clients. Customers often look for brands and companies that stand for something important. A mission statement should reflect a companies’ goal to change the world of its customers in one way or another. Sharing your mission statement inside of your salon, on your website, on your social media platforms, and in your salon breakroom can work to make your mission statement a visual reminder of what your company stands for, for both you and your clients. Salon Mission Statement Formula... --- ### Salon Advertisement: The Current and New Trends for Marketing Your Salon > Learn how to advertise your salon to potential clients with Daysmart Salon. - Published: 2021-06-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-advertisement/ - Categories: Blogs About85% of consumershead online when looking for a local business. Use that to your advantage! Adding digital salon advertisement strategies to your traditional ads can help you boost your business. As salon advertising continues to digitize, you need to stay ahead of the curve! You can generate more brand awareness, attract new clients, and improve your ROI. Not sure where to start? Here are six of the biggest salon advertisement trends for 2021. With these tips, you can get ahead of the competition and draw more clients. As you gain new, loyal clients, you can improve your ROI and set your salon up for long-term success. Ready to grow your business this year? Get started with these traditional and digital salon advertisement tips today! 1. Google Ads About 80% ofthe search engine marketalready belongs to Google. In fact, Google now processes over 63,000 searches every second. If people are looking for a local salon, they might search using Google. You can appear for these searches by creating digital Google Ads. Google Ads can display as text and images. When someone clicks on your ad, they’ll reach a page on your website. Then, you can use compelling content to convert visitors into leads. Visitors can even fill out a form to schedule their next appointment. About 73% of the paid search market share belongs to Google. Meanwhile, online ads increase brand awareness by 80%. People who click on ads are 50% more likely to make a purchase, too. Before creating your first Google Ads campaign, take the time to research your target audience. First, segment your audience into smaller buyer personas. You can segment customers based on: Location Gender Age Household income Marital status Pain points Buying behaviors Interests Hobbies Language Career Then, you can create ads with each group in mind. For example, you can use different images for male versus female clients. You can advertise more expensive services to people who make more money, too. About 90% of consumers say ads influence their purchase decisions. Before creating digital ads, make sure to update your website. Make sure pages load quickly and forms are easy to use. Improving the user experience can help you generate more leads. Use the ad extension feature to display your location, phone number, prices, and more. 2. Social Media Advertising You can also create a salon advertisement campaign using social media. More thanhalf of the worldnow uses social media. If you’re not advertising on social media, you’re missing a chance to reach customers. Consider using Facebook Ads to create FacebookandInstagram digital ads. Make sure each digital salon advertisement uses crisp, eye-catching images. As you develop these ads, make sure to keep branding consistent between your ads and website. Consistent branding can help you boost awareness and recognition. Facebook and Instagram advertising can boost your online visibility. You can also gain more engagement. As people comment on your Facebook and Instagram ads, comment back! Let them know you hope to see them at your salon. 3.... --- ### 13 Eco-Friendly Hair Products That Sell (Help Save The Planet!) > Daysmart Salon provides 13 Eco-friendly hair products you can advertise at your hair salon business. - Published: 2021-06-16 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/eco-friendly-hair-products/ - Categories: Blogs It’s time to get out of your toxic relationship with toxic products. Go all-natural with eco-friendly hair products that will save your hair and the planet. Here is a list of our favorite eco-friendly products that will have you saying goodbye to your old ones. 1. Shampoo and Conditioner Bars Shampoo and condition bars are one of the most sustainable and eco-friendly hair products because they are zero waste. Bars are often much more concentrated than traditional bottled products, which means they last up to six times longer. It also means less plastic bottles in landfills. 2. A Bamboo Hairbrush or Comb Bamboo is one of the most environmentally sound plants andsustainable resources on earth. It has a rapid re-growth cycle, and bamboo can be grown without chemicals. Traditional plastic brushes increase the electrical charge of your hair, which means more static. You can also say goodbye to flyaways and frizziness and say hello to smoother hair when you make the switch to a bamboo hairbrush. 3. Andrea’s Organic Market Andrea’s Organic Market is the brainchild of an Oklahoma-based woman. Her brand specializes in all things hair and body care, using only “pure, raw, and natural ingredients for clean living. ” When it comes to shipping, she goes green where she can, meaning everything your order arrives in recyclable or compostable packaging, using absolutely no plastic! Another thing we love about Andrea’s Organic Market is that she donates all blemished products to her local Blessing Box, sharing the benefits of eco-friendly products with everyone. 4. Ursa Major Let’s face it. Not everyone has the time for a multi-step hair routine. If you’re looking for eco-friendly hair products that are simple and made to work for your whole family, Ursa Major is your best bet. Ursa Major believes in simple, quick, and effective plant-based formulas. Their Go Easy Shampoo checks every one of those boxes, and it’s gender-neutral so everyone in your family will love it. Ursa Major’s Go Easy shampoo uses a blend of bergamot, licorice macadamia, and coconut-derived surfactant. You get a delicious smelling product without the typical synthetic fragrances and petrochemicals. 5. Alaffia Alaffia is named after a typical greeting used in Nigeria and central Togo, Belin, for “health and well-being. ” Their hair care products are made across Western Africa and use only the best and safest natural ingredients. Their shampoos and conditioners are made from ethically-traded and sourced virgin coconut oil, unrefined shea butter, and other natural plants. Alaffia is also a social enterprise that spans around the world. Their brand fights against poverty by creating jobs and opportunities through women co-ops & collectives. 6. Pure Heat Breeze Hair Dryer We all have owned a styling tool at some point in time, and while these devices are small, they still have a significant impact on the environment. Pure Heat’s products are made with 100% recycled components as well as recycled packaging. This device is as eco-friendly as you can get when it comes to heat styling... --- ### Customer Spotlight: Steel Beauty Hair Spa > Check out our customer spotlight blog here. - Published: 2021-06-08 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-steel-beauty-hair-spa/ - Categories: Success Stories Linda Ballard was recently awarded the title of Marketing Maven in DaySmart’s 2021 Small Business Brilliance Awards. This recognition celebrates customers who thoughtfully utilize DaySmart’s marketing capabilities to promote their business and generate repeat visitors. We recently spoke with Linda, owner of Steel Beauty Hair Spa in Palm Coast, Florida, to learn about how the pandemic has pushed her team to get creative with its marketing activities over the past year, and how software is helping her bring new ideas to life. Q: To start, please tell us about your business. What inspired you to open your own salon? A: Steel Beauty specializes in custom color and cuts, as well as permanent makeup and brows. My mother, Rose, who we lost to cancer, was my driving force for opening the business. She always believed in me and knew I would make a salon that was welcoming for all visitors. We were able to open my first salon on my mother’s birthdate, May 10th, 2018, to honor her! Q: What’s been your experience using Daysmart Salon? A: I’ve been using Daysmart Salon since Day 1, after spending a great deal of time researching available platforms. As a first-time salon owner, I knew I was going to need support—which is why I ultimately chose Daysmart Salon. Anytime that we have needed assistance, the Daysmart Salon team has been there to lend a hand. The representatives are always so professional, polite, and helpful when we call. The structure of the software enables our entire team to communicate effectively with one another, as well as with all our guests, in a professional manner. Without the right software and support, there is no way that our salon would have grown at a rocket pace the way it has. Q: Which Daysmart Salon features do you use? A: We use nearly all the features on a regular basis. The mobile app has been essential for us. It allows our team to be on the same page 24/7, and it helps that stylists can enter notes and formula history right from their phone. The reporting feature is another important tool because you need to know where your business stands so that you can plan for how you want to grow. Besides providing great service to our guests, what matters most is how we communicate with them. Clients appreciate the little things like receiving notifications about their appointments. During the pandemic, we used Daysmart Salon’ two-way texting to complete a check-in process with clients. Sending out emails and texts about all stylists’ and estheticians’ availability for the following week has also been valuable for filling gaps in scheduling. When people see that time slots are limited, they respond quickly! Q: How have Daysmart Salon’ marketing capabilities helped you promote business? A: The marketing capabilities have been the lifeblood of our business growth. We love the flexibility and how we can customize our messages on them. Sometimes we use the templates, but mostly we make our own so that... --- ### What Haircut Discounts Should You Offer at Your Hair Salon? > Haircut Discounts are a great way to draw more customers to your business. - Published: 2021-05-24 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/haircut-discounts/ - Categories: Blogs What if the biggest secret to your salon’s success was right in front of you all along? Nothing motivates return customers quite as much as haircut discounts. However, not all discounts are created equal. For your business to reach its full potential, you need to know which discounts to offer. Want to know which discounts are best? Keep reading to discover the answer! Extra Services Calculating how much of a discount to offer customers is always difficult. You need to discount enough to bring in customers without cutting too far into your profit margin. One way to solve this problem is to not offer a straight-up discount. Instead, consider offering extra services to your existing prices as part of your special promotions. Maybe the first 10 customers of the day get a free massage. Or you can offer them a free shampoo service. These are cheap “add-ons” that customers will still appreciate as luxury “freebies. ” And you can experiment with which extra services to offer until you find what your customers like best. Multiple Appointments The goal of most haircut discounts is to drive return customers. So, why not build the “return” directly into the discount? For example, consider offering a discount to customers who are willing to schedule 3 (or more) sessions ahead of time. As a store, it’s better to lock down those extra sessions with a small discount than simply hoping they come back. Customers, meanwhile, understand that they will need regular haircuts and maintenance. To them, this is another kind of discount for doing what they were going to be doing anyway: getting more haircuts in the future. Bring Your Buddy Many of the best promotional discount ideas are not limited to the world of salons. For example, the “bring a friend” discount has been a cornerstone of retail for many years! The idea is simple: if a new customer mentions someone that referred them to your salon, you offer that other person a discount on a haircut. Alternatively, you can offer something like a free service or a small gift package. Such an approach works well because loyal customers will feel like they are getting something for nothing. Meanwhile, your salon benefits from powerful word-of-mouth advertising that helps bring in new customers to your store. Back To Those Books You shouldn’t offer all of your discounts throughout the year. In fact, certain promotional discounts work best if you tie them to particular events throughout the year. Maybe the best example of this is the “back to school” discount. Parents of younger children are always eager to get their kid a new haircut before they begin the new year. And older kids (especially college students) will want to get the new semester started off right. By offering a back to school haircut promotion, you can really drum up a lot of business in the fall. And if you get lucky, this will create customers who return throughout the year. Haircut Discounts For Two Your salon... --- ### Hiring Independent Booth Renters At Your Salon > Here's how you can grow your salon business by hiring independent booth renters, provided by Daysmart Salon. - Published: 2021-05-23 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/booth-rental-salon-agreement/ - Categories: Blogs The hair salon industry reached$39. 5 billionin 2021. There are more than 882,300 businesses in this industry. Are you one of them? If so, you’ve likely already sized up your options regarding booth rental vs. hiring your own employees to fill your chairs. But, there’s always room to reassess, especially in the post-Covid-19 era’s shifting economic landscape. What made the most sense for stylists 12 months ago may have changed significantly. Are you currently weighing your options? Read on for a breakdown of both traditional salon arrangements and see which one works best for your situation. What to Expect in a Booth Rental Salon Agreement A hair salon booth rental agreement is a contract between the salon owner and an independent stylist. This contract is legally binding and is designed to protect everyone involved. Additionally, it is the document the IRS uses to determine whether the stylist in question is an independent contractor or an employee of the salon. A salon booth rental agreement includes the rent/lease rate and how cancellation can take place. It outlines the length of the contract and what contractors can expect in exchange for chair rental – station, water, electricity, salon equipment, reception services, products, etc. The booth rental agreement also outlines the obligation contractors have to the salon owners. They include information on taxation, protecting the salon property from damage as well as performing necessary repairs, insurance, emergency information, cleanliness standards, etc. This contract should also outline cleanliness expectations, site duties, expected hours, non-compete clauses, fees and/or split costs, and any other rules or regulations. You should add that your renters must display their licenses and provide liability insurance. Who Pays the Taxes? Self-employed hairdressers pay all taxes related to their employment. As a salon owner, you are only responsible for taxes related to your income and business. They are also responsible for their own health and liability insurance. What About Retail Products? Your salon booth rental agreement can include a paragraph that prevents your tenants from selling merchandise that competes with your retail items. However, you can’t require your tenants to sell your retail merchandise to their clients. You can encourage participation in merchandise sales through other means like contests or other internal promotions. Who Sets the Pricing Strategy? Independent business professionals are responsible for setting their own prices and collecting payments. They maintain their own books, too. Clients will pay your booth renters directly. You will never provide a paycheck to your renter. Nor will your renter’s clients pay you. Ideally, each self-employed stylist will use salon software to take payments from their phones. Perks and Cons of Salon Booth Rental We’ve mentioned this before but it bears repeating. Independent contractors are responsible for handling their own taxes, clients, and paperwork. Renting out space in your salon means that your salon is full of your colleagues, not employees. This means you don’t have to pay salaries. And the overhead costs of your salon are more manageable as you are collecting rent. You... --- ### How Customer Loyalty Programs Work and Why Your Salon Needs One > If you're not utilizing a customer loyalty program for your salon business, you need to be doing so, advises Daysmart Salon. - Published: 2021-05-17 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-loyalty-programs/ - Categories: Blogs Your customers are the heart of your business. Salon loyalty programs are great for showing appreciation and keeping clients happy. Every business wants to be their client’s “go-to” place. Amidst the COVID-19 crisis, small businesses and their loyal customers have had to weather harsh changes. As small businesses reopen their doors, it will be important to reengage their customer bases to grow and get back on their feet. Did you know it is five times more expensive to win a new client than to retain an existing one? Not only that but returning clients spend 67% more than new customers. In light of these statistics, customer loyalty pays off. Focusing your marketing strategies on customer retention can give your salon a quantum leap. Although customer retention is important in growing your business, client acquisition should always take equal precedence. Salon loyalty programs are an easy, effective way for salon owners to grow a strong base of repeat customers. This post will teach you more about salon loyalty programs and why they work. What is a Salon Loyalty Program? A salon loyalty program is a rewards system a company offers to its returning customers. Such programs may give customers coupons, free merchandise, or even new products before the official release. Customer loyalty programs are the lifeblood of the American small business. Through thick and thin, small businesses rely on repeat customers for economic sustainability and future planning. According to the Daysmart Salon 2020 Consumer Survey Report, when customers are regulars at a small business, 42% say they would only refer a friend if they ALWAYS have a positive experience. That positive experience comes with a caveat, 76% of consumers say they are more loyal to individual employees than to a brand. Investing enough time and money in value-added customer loyalty programs is the key to holding on to your customers. But how do you create an effective loyalty program for your salon that will compel your customers to stay? How to Create a Salon Loyalty Program The first step to creating a feasible loyalty program for your salon involves understanding your customers’ buying patterns. Regular customers are those who utilize your products and services frequently. These are the clients who are satisfied with your services and are ready to forgive minor slip-ups. Sporadic customers are those clients who visit your salon once in a while or for special occasions. By identifying regular and sporadic customers, you’ll be able to develop loyalty programs that target each category of customers. Once you have identified your customers’ buying patterns, you can devise a loyalty program to encourage them to buy more. There are many ways to create a loyalty program for your salon. Here are some killer ideas that might engage your clients more while at the same time making them feel appreciated. 1. VIP Treatment Give your loyal clients the VIP treatment they deserve, especially those who have acted as your brand’s ambassadors through referrals. A VIP Treatment loyalty program can include special... --- ### Throwback to the 80's with these Memorable Hairstyles! > These hairstyles from the 80s will have you dreaming of simpler times; and provide inspiration for some retro salon cuts! - Published: 2021-05-14 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/80s-hairstyles/ - Categories: Blogs Hairstyles From The 80s Do you have a get-together coming up and want to try out hairstyles from the 80s? Have the 1980s always been your favorite decade for entertainment, fashion, and everything fun? In that case, you’ll be happy to know that the ’80s are not short on hairstyles to choose from. There’s no way everyone will miss you with these options, as they allow you to go extreme with your style and stand out in a crowd. While some styles may take longer to complete then your current ones, they allow you to model your favorite singers and actors of the past. With help from our hair stylists, you will easily match the style you show our professionals in your photo. Here are 8 hairstyles from the 80s that will make you look amazing. 1. Curls Some of you reading this may have naturally straight hair. If you’ve always kept it that way and want to try something new, then curls may be the way to go. All you’ll need is a brush and the right amount of hair spray, and your head will be full of wavy hair. This was one of the most popular forms of hair in the ’80s, and it seems to be making a comeback. You can stretch the curls out if you want to create a blend between your new and old style. Another option is to make small, tight curls, which is also called a “perm. ” Make sure that you’re not wearing a sweater or shirt with a small collar after you style your hair. We recommend a shirt with a large opening so that there is minimum interference with your hair, especially if you go with a perm. 2. Mullet Do you spend your drives to work or free time listening to Cher, David Bowie or the Beatles? Have you thought about trying out their hairstyles for a night out with friends? In that case, the mullet is your best option, which was a popular option in the mid-80s. The only way you’ll spot plenty of people in one setting copying this style is at a retro rock party. The mullet is among the 1980s hairstyles that worked for both men and women. If you’re going out with a spouse, brother, sister, or cousin, then this is a good style you can both try. The way you style your mullet may depend on the length of your hair. Our professionals will be able to structure your mullet so that your hair stands up as high as possible. 3. Ponytails for Hairstyles from the 80s Some hairstyles have managed to stay relevant over the course of decades, requiring less research for the right option on your end. A prime example is a ponytail. What made this style stand out in the ’80s is the inclusion of the scrunchie. You don’t have to put the ponytail on the back of your head like the traditional way, as people in the ’80s... --- ### Customer Spotlight: Ursula’s About Phace Rittenhouse Makeup Studio > Check out our customer spotlight blog here. - Published: 2021-05-13 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-ursulas-about-phace/ - Categories: Success Stories Ursula Augustine was recently awarded the title of Software Savant in DaySmart’s 2021 Small Business Brilliance Awards. This recognition celebrates customers who have acted resourcefully, leveraging their dynamic DaySmart toolkit to continue driving business forward. After working as a makeup artist in a hotel beauty studio for years, Ursula wondered why, in a city as big as Philadelphia, there still weren’t any spaces dedicated exclusively to makeup services. She got to work designing a business plan to fill this gap and, fourteen years ago, opened Ursula’s About Phace Rittenhouse Makeup Studio. We recently spoke with her about her experience running a trailblazing business and how software usage plays into her strategy. Q: To start, we’d love to learn a little more about your business. A: We are Philadelphia’s premier destination for all things beauty. The “ph” in our name represents the city, as well as the protective level of pH in the skin. We specialize in professional makeup for real life, as well as for print and video. I want clients to be able to go from the sidewalk to the catwalk. We also offer microblading and my patented brow shaping service, Bonzeye Brow Sculpting, which doesn’t use wax. I could make more money with waxing, but my priority is to protect clients’ skin. I’m taking a quality service business approach, and people really appreciate that. In fact, we’re a five-time Best of Philly Magazine winner, and we were recognized as a Hotspot in Philadelphia by Allure. Q: You were also recently awarded the Software Savant title. What inspired you to adopt a program like DaySmart Salon? A: I got DaySmart Salon as soon as we opened because I realized I was going to be a one-woman show. I thought that all I needed was a chair and a product line – and a great software program to be my teammate. I love DaySmart Salon, and I’ve stayed true to the system because I can always get customer service support when I need it. I’m not great with technology, so it’s reassuring to know that I can always call in and have a human being help me with an issue. Q: Which features do you use? A: I use the digital appointment book, which gives my staff and clients 24/7 access to schedules. I’m connected to the mobile app so I can stay on top of business and hear money coming in with each appointment even when I’m not in the studio. Clients also love to communicate with me—work-related or not—so I often use the two-way texting and email features so that we can keep in touch. The ability to add notes to each clients’ profiles is very handy. Within the software, I can write down clients’ makeup formulas and purchase history, which cuts down on paper and helps me remember which services they like for the next time they’re in. More importantly, I can make comments to remember everything that’s going on in their lives. For example, one client... --- ### Key Strategies to Opening a Successful Nail Salon > Daysmart Salon gives some key strategies on opening a hair salon and succeeding. - Published: 2021-05-12 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/open-a-nail-salon/ - Categories: Blogs From expertise in picking location, equipment selection, budgeting, licensing, marketing, staffing, and hygiene best practices, you also have to be an expert in your craft to build your clientele. With all of this, it’s no wonder opening a new business can seem like a daunting task. Keep reading, though! We’ve put together a comprehensive collection of tips culled from some of our favorite sources to help guide you through the process. 1. Do Your Research You’ve likely already sized up your competition. But, just in case you haven’t, now’s the time. Check them out via Google maps, reviews, and street view. Then, make time to visit them in person to size them up. Get a feel not only for the services they offer but also for what they do well and what they don’t. You can get a jump on the competition from day one if you can offer services or technologies they don’t. 2. Location, Location, Location! If you’ve done good research, you likely know what local peak hours are for nail services in your area. You’ll want to keep that in mind when choosing your location. Will your customers be wanting to schedule maintenance appointments during the workday? Or in the evening or on weekends when time, parking, or traffic are less of an issue? Also, keep in mind that your location will reflect your business sensibility and your brand, but also must be within your budget as a new business. If a location offers your perks for a higher price point or conversely, offers you a nice bundled package of location plus services in a slightly less advantageous location, you’ll want to evaluate those offers completely to determine which is the best for *your* particular venture. New businesses are not one-size-fits-all. A commercial real estate agent can help you determine which areas in your region are hot, up-and-coming, and on a downward trend. Let experts help fill in your knowledge gaps. 3. Invest Where It Counts We touched on having a budget before when it came to rent, but we’re going to dig into that more deeply here. Your business is going to be the manifestation of your brand – with a budget. Of course, you want the best of everything in your salon, but you may not be able to afford that level of quality across the board at first. You’ll need to create a business plan and a budget that is built for realistic growth and reinvestment. This way, you can reliably track progress, set realistic goals for yourself and your business, and adjust your timelines accordingly. A few business courses wouldn’t go amiss, but if the thought of going back to school makes you queasy, don’t worry. There are tons of free and low-cost resources available online, through your local small business associations and/or accelerators, at your local library, and through your local extension agency. With a little time, you’ll be able to determine your priorities and invest where it counts most for you... --- ### 6 Top Tips for Designing the Ideal Salon Logo > Make your salon logo great with these tips from Daysmart Salon! - Published: 2021-05-07 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-logos/ - Categories: Blogs Salon Logos Did you know that there are more than80,000 hair salonsin the United States? That’s a lot of competition. So, how do you stack up? You want to do whatever you can to make yourself stand out from the crowd. One perfect way to do this is through your logo. A great logo is an extension of a strong brand, but it can be hard to know where to start. Here are 6 tips to help you out! 1. Keep Things Simple Don’t overdo your logo design! It’s better to keep things simple because simpler logos are easier to understand and remember. You only have a few seconds to make an impression with people, so make sure your logo is clear and easy to remember. Consider some of the most popular logos out there like Nike, Adidas, or Apple. They all have really simple logos but they are also super effective. As you’re starting out, your ideas may be complicated. That’s okay! Start there. Throughout the process, you’ll be able to trim your logo and get to the true essence of your design. 2. Think about the Message Remember that your logo should communicate a message about your brand. You want people to receive an impression of your company when they see any of your salon logos. So the question you have to consider is, “What message do I want to send? ” Start by thinking about your company’s attributes. Do you want to portray trust, seriousness, and experience? Or are you more of a fun, whimsical, or exciting sensibility? These types of things will help you determine the style of logo you should create. 3. Decide Which Type of Logo You Want Now, let’s get to the specifics of logo design. First decide which type works best for your needs. Here are some of the most popular options: Wordmarks. These are logos made up of just words or abbreviations. Examples include Google and MSNBC. Letterform. A letterform logo is made up of one single letter. This is the logo type used by Honda and Uber. Pictorial. This type uses imagery as the logo. They can be representative or literal. Think of the Twitter bird or Target bullseye. Abstract. Abstract logos include graphics that are interpretive rather than representative. . The Nike swoosh is a perfect example. Remember that logo design is not a science. It’s an art. You are communicating something important about your business in a visual shorthand that will identify you to the world. Make sure it represents you and your salon well. If you’re stuck, intimidated, or feeling overwhelmed, don’t worry. Start with a wordmark logo that features your salon name. Find an easy-to-read font that meshes well with the visuals of your salon name and the character of your business. Then, you can play with combining art, color, and your word mark. 4. Another Salon Logos Tip: Consider Color Next, let’s talk about color. Color is super important in your overall logo design. Did... --- ### What You Need to Know to Open a Blowout Bar (Why Every Salon Should Have One!) > Learn the best tips on opening a blowout bar from Daysmart Salon. - Published: 2021-05-03 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/blowout-bar/ - Categories: Blogs Big hair, don’t care? False. Research shows that for68% of women, a bad hair day leads to a decrease in confidence and hinders work performance. Unfortunately, maintaining sleek and shiny hair all the time is difficult. Rainy days, humidity, and tossing and turning all night can prevent us from controlling our hair. But that is where a blowout bar comes in handy. Blowout bars make it convenient for women to quickly spruce up their hairdo. Many salon owners are transforming unused square footage in their salons into revenue-generating blowout bars. If you are considering starting or adding a blowout bar to your salon, keep reading. We have highlighted the top blowout bar benefits and how to ensure a successful operation. Let’s dive in. Blowout Bar Benefits Blowout bars, also referred to as dry bars, are popping up all over the country. Dry bars can be stand-alone businesses, or they can be added into an existing salon. Dry bars provide hair washing, styling, and drying. A specialist will wash and dry a client’s hair. Then they will style it based on the client’s selection from a preset menu. Most blowout bars do not offer cuts,coloring services, or chemical treatments. Many blowout bars are cranking their services up a notch by enhancing the blowout experience. They create a comfortable atmosphere with cozy furniture and large televisions playing the best chick flicks on repeat. Some blowout bars emphasize thebarpart by offering clients cocktails while they receive their style treatments. In 2017, blowout dry bars reached$2 billion in service sales. Market researchers are projecting a continued 25% year-over-year growth for blowout bars for the foreseeable future. Blowout services create a unique opportunity for salons and stylists, making them a profitable investment. They offer clients a specialized service that can give their business a competitive advantage. Provide Fast Hair Services Clients prefer blowout services because they are fast and easy. Many women visit dry bars to get glammed up without spending hours in a salon chair. Blowout services are so fast that many women pop in during their lunch breaks. The blowout services are also ideal for women who want to maintain a straight hairdo without indulging in straightening services. Blowouts give women the straight-haired look they desire without causing as much damage as permanent straightening treatments. Attract Large Groups Blowout bars attract large groups of women, so much that many salons offer special group packages. Hitting the dry bar before a night on the town is a fun and festive way to kick off an epic girls’ night. Groups of women may schedule time at a blowout bar before a wedding, bachelorette party, or any other big event to ensure everyone achieves picture-perfect hairstyles. And for the salon, large groups at the blowout bar equals great revenue. Providing blowout services at your salon ensures your business gets plenty of business, especially around wedding season, prom, and the holidays. The services set your business apart from other salons in the area and can be the... --- ### Throwback! Popular Hairstyles From the 90's > Beyond providing helpful salon business tips, Daysmart Salon revisits the most popular 90's hairstyles in this lighthearted blog. - Published: 2021-05-01 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/90s-hairstyles/ - Categories: Blogs Are you wanting to bring back the 90s hairstyles and not sure which to pick? Do you remember theregal short cutin 1990 that Princess Diana wore so well? In this article, come explore the top 90s hairstyles that you can wear today, and impress others around you. Be a trendsetter, and read on to take a trip back to the 90s for these fashionable hairstyles. The Importance of 90s Hairstyles No matter what year you’re looking back on, you can take a look at a photograph and determine what year it was more than likely taken. For example, if you have a perm in the picture, it’s probably from the 80s. Hairstyles are changing constantly, from the early 1900s to now. In the early 1900s, you’ll find hairstyles that are more undone than the Victorian days but still assembled. This style is about pin-ups, a center part, and embellishments in your hair. As you take a look at the different styles, you’ll notice a transformation. In the 80s it’s about big hairstyles with tons of curls and bangs. In this 80s, you can find the high ponytail. If you want to change this look a bit, you can use a braid instead of a ponytail. After the 80s, the 90s is about a more toned-down look. A common popular hairstyle is what Rachel from Friends wears. This is a haircut to your shoulders with lots of layers and highlights. 1. 90s Blunt Cut Britney Spears has gone through a transformation with her hairstyle over the years. In the late 90s, she wears a beautiful blunt haircut that stops at her shoulders. Want to complete this 90s look? Pair it with a shiny lip gloss and frosty eyeshadow. Photo Credit: Featureflash Photo Agency2. Flowers Drew Barrymore in the 90s loves her flower accessories. You can find her at the red carpet often donning flowers in her hair. Recreate Drew Barrymore’s look by having soft curls and short bangs. 3. Messy Bun For a look that’s not too put together, try Gwyneth Paltrow’s messy bun. First, choose pieces of your hair that you’ll want hanging down. Next, pull your hair back into a bun minus those pieces. Photo Credit:Featureflash Photo Agency4. Wisps of Hair & Semi-Cornrows Here we can show you two famous 90 hairstyles combined. One of the most popular 90s hairstyles is having semi-cornrows. Complete this 90s look by adding in butterfly clips at the ends. Pair the semi-Cornrows with pieces of your hair hanging out and suddenly you are rocking a hair wisp. You can also add spikes as well for 90s grunge hairstyles. 5. High Braids Do you remember Janet Jackson’s braids from Poetic Justice? This is for you if you’re not afraid to show off a style that will make you stand out from the crowd. 6. Crimped Hair If you didn’t have crimped hair, did you live through the 90s? Take a look at Tia Carrere’s hairstyle from the 90s. This hairstyle is starting to make... --- ### 5 Great Ideas for Mother's Day Salon Promotions > Successfully market to mothers with these Mother's Day salon promotion ideas. - Published: 2021-04-26 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-promotions/ - Categories: Blogs Mother’s Day has been recognized as a national holiday since 1914, and this year? Mothers worldwide have done extra duty throughout the coronavirus pandemic, often holding down full-time jobs from dining room tables while also administering school and planning for dinner. It’s a great time to show moms some love and get some clients back in the door with some super Mother’s Day Special Events! From special Mom’s Only Events to running an online photo + essay contest on your social media channels, this holiday is ripe for promotions. Keep reading for five awesome salon promotion ideas to use in the run up to Mother’s Day this year1. Mother / Daughter Discounts Everyone LOVES a great deal. Running a promotion for mothers and daughters is a great way to increase visits to your salon, and it also shows that you honor that special parent-child bond. You could designate one day in the week before Mother’s Day where mothers get free services if they’re accompanied by a daughter who is receiving the same service. This could be a great enticement for first-time visitors, so be ready with a strategy to encourage rebooking or automatically enroll them in yourloyalty program. You might consider giving these first timers a voucher at the end of their visit (20% your visit next month), be sure to add them to your mailing list, or capture social media handles. Other options include a free treatment for any mother who visits on a specific day, a voucher for daughters to give to their mom, or a special discount in the week leading up to Mother’s Day. 2. Host a Special Mother’s Day Event Why not pull out all the stops this Mother’s Day? Holding a special Mother’s Day event in the week prior is the perfect way to get people excited about visiting your salon. You could hold a themed event, like ‘Girls Only Slumber Party’, with face masks and manicures, or ‘Ultimate Mother’s Day Pampering’, including massages and facial treatments or a ‘Girls Just Wanna Have Fun’ salon dance party. Try to plan events that mothers will enjoy attending with their daughters or friends since most won’t want to celebrate Mother’s Day alone! You could even plan special events where teen daughters get a free makeover while Mom enjoys some much-needed pampering. Get creative and think outside the box, and be sure to promote your events widely online, and to existing customers – and use referral discounts to get your best customers to bring in their friends. 3. Gift Bags to Mothers Looking for salon promotions that are simple and effective? Look no further. Putting together a special Mother’s Day gift bag doesn’t take long, and is a great way to attract customers and keep your salon top of mind. Opt for a bag branded with your salon name (print your own stickers and apply them to stock gift bags if you’re short on time), and then fill them with product samples (ask your suppliers for help... --- ### Want to be a Brand Ambassador? Everything Hair Stylists Need to Know > Learning how to represent your brand is one of the key points to developing yourself as a salon business owner. - Published: 2021-04-19 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/brand-ambassador-meaning/ - Categories: Blogs Brand ambassadors are one of the hottest roles in the beauty industry. Though if you’re like a lot of hairstylists, you wonder if it’s right for you. You wonder if you can balance being a brand advocate with your salon work. You might also wonder what’s involved and how do you become one? As you probably know, being a brand ambassador incorporates the excitement of keeping with current beauty trends and sharing that excitement with others. It also requires skillful social media use and the responsibility of someone who understands the way people shop in today’s world. Brand ambassadors bridge changing consumer trends. They offer a more personal connection than a traditional retail environment. These days, consumers are looking for recommendations from people they trust. They shop on social media and follow brands, but they don’t want to see traditional ads. An article in Inc. said as many as 96% of consumersdon’t trust ads. You might count yourself among them. After all, are you more likely to trust an ad, or do you ask for peer recommendations? As a beauty expert, you’re interested in beauty trends. You probably try new products frequently and discuss them with other stylists. You might attend workshops (virtually) these days to learn about new trends likebalayage. Plus, if you’re like a lot of stylists, you already gravitate toward certain brands. You naturally recommend your favorite products to your clients and friends. Maybe you even post about them on social media. If this sounds like you, then you might be a perfect candidate for a brand ambassadorship. In this post, we’ll define what it means to be a brand ambassador and how to become one. You’ll also discover what you can expect once you are an ambassador and assess if the opportunity is worth it to you. First things first, let’s define this opportunity, so everyone has a shared definition. What is a Brand Ambassador? A brand ambassador serves as a real-life connection between the consumer and the brand. They’re passionate about the product and share that passion on social media and directly with their customers. In the beauty industry, brand ambassadors can be affiliated with a particular brand, such as Aveda or Paul Mitchell. As such, they become experts on those products, and the brand recognizes them by offering discounts, freebies, special training, and other perks. They can also be affiliated with a specific salon. Kate Cottrill is the Marketing Director and Location Manager at Ihloff Salon and Day Spas in Tulsa, Oklahoma. She describes their brand ambassadors asleaders within the salon. Typically, successful ambassadors do share certain traits. Brand ambassadors are friendly, helpful, eager to learn and share their findings with others. Whether those “others” are other stylists or customers, they represent the brand in a positive light. Experienced brand ambassadors sometimes offer workshops or product demonstrations at events. They’re savvy social media users and know how to build relationships online. It’s is a friendly and personable way to increase brand awareness and sales.... --- ### Groovy Hairstyles From The 70's You Should Try! > Groovy baby! Go back in time to revisit the top 70's hairstyles for women, and learn how you can bring these back to the modern salon industry. - Published: 2021-04-14 - Modified: 2024-12-31 - URL: https://www.daysmart.com/salon/blog/70s-hairstyles/ - Categories: Blogs What makes the 70’s appealing? A whole lot. You can see it in the visual aesthetics down to music and fashion. The romantic era of the 70’s held fond memories like disco music and Star Wars. 70s hairstyles also came alive as well. Many iconic styles rose during this era, popularized by singers and actors alike. But they don’t have to stay in the past. Think of how you can make use of nostalgia to become chic with today’s look. Here are some iconic 70s hairstyles that you can try out today:70s Hairstyles You Should Try:1. The Shag If you are looking for inspirations for hairstyles form the 70’s, look no further than with Jane Fonda. The Shag happens to be the hairstyle that works for both men and women. The way David Cassidy sported this hairstyle made him an iconic heartthrob back in the day. This hairstyle is all about layers of various lengths. It runs with the shortest at the top of the head going down to the longest at the bottom. Its interpretation gives the haircut freedom and individuality due to how the results would be different from each person. 2. 70s Hairstyles – Feathered Like Farrah Fawcett Another iconic hairstyle that you can look into is the Feathered Hairstyle. Made famous by Farrah Fawcett during her time in the show Charlie’s Angels, the hairstyle sports the flyaway style that is perfect for mid-length to long hair. By brushing the hair back and outward at the sides, you get the iconic feathered look. In fact, this style is so iconic that it makes its reappearance in movies today but often with a contemporary twist. It provides symmetry and frames the face well with thick waves. 3. The Wedge You can also try the Wedge haircut for another style inspired by the 70’s. This became popular through figure skater Dorothy Hamill. She showed both her skill and her hairstyle as it wowed everyone with them. This haircut comes to life today in contemporary style due to its free-flowing spontaneity. The Wedge haircut works well for both straight hair (for a classic style) and for those with waves and frizz. It also boasts an almost low-maintenance style to it due to its short length. If you want a fuss-free style, don’t hesitate to try this one out. 4. Wear it Straight and Sleek If you have long, straight hair, this style is for you. It’s the perfect option due to its convenience and appeal. The idea of the straight, sleek style is in its Bohemian charm. It’s all about the natural, effortless look that this provides. This works well for those looking for a minimalist and classy hairdo. It never goes out of style. Combine long straight hair with a center part and you have a style that frames your face in a lovely manner. You can even set strands of your hair to the back of your ear for a bashful look. This is one hairstyle that you... --- ### Why You Need Insurance for Hairstylist and Salon Needs > Insurance is essential as a small business owner, make sure your assets are covered with small business insurance. - Published: 2021-04-12 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/insurance-for-hairstylist/ - Categories: Blogs Why You Need Insurance for Hairstylist and Salon Needs Are you thinking of opening your own salon? If you plan on opening this type of business, you’ll want to make sure you operate a successful salon. Before opening a salon, you need to know that insurance is a must. As an owner of a salon, you must make sure you have insurance for hairstylist and salon needs. The idea of a hairstylist having insurance may sound like a joke, but it’s nothing to be kidding about. Injuries and accidentscan occur in a salon. Your business and your hairstylists can have protection through insurance. Read this guide to learn why having insurance is important. Insurance for Hairstylist Needs Insurance is a big part of running a salon. The risks of running a salon are quite a few. You and your hairstylists are vulnerable to a liability lawsuit for almost anything. Keep in mind that even the best and most skillful hairstylists can run into trouble. A bad haircut can lead to a liability lawsuit. A bad dye job can also lead to this type of lawsuit. Yes, these risks sound ridiculous, but things like this do happen all the time. Serious accidents can occur. Causing an accidental cut that leads to physical injury can lead to legal trouble. Even if it was an accident and no major bleeding occurred, a lawsuit can come up. Having liability insurance is not a legal necessity to open and run a salon. It’s still a good idea to have insurance. It can save you and your hairstylists trouble and unwanted costs. What Type of Insurance Do Salon Owners Need Insurance for salons and hairstylists comes in different forms. When it comes time to decide which type of insurance plan is best for your salon, it’s important to get serious and make the right decision as the wrong insurance can leave a small business without protection. There is insurance for salons, as well as insurance for hairstylists. Insurance for salon owners comes in the form of general liability insurance. This type of insurance coversthird-party claimsfor injuries that occur on a person. Think about what can happen if one of your hairstylists spills hair dye on a customer’s shirt. Even if this is an accident, what are the chances the customer will not get mad? The general liability insurance policy will protect your business if the customer takes legal action. Remember, general liability insurance can cover damaged property. Claims from third-parties are common so this type of insurance is a must for salon owners. General liability insurance can cover a client’s medical costs. If a customer comes in for a hair appointment and trips over the welcome rug and suffers a sprained ankle, your insurance will pay for the hospital bills if the customer decides to get an x-ray to check for a broken bone. What Type of Insurance Do Hairstylists Need The insurance that salon owners buy does over hairstylists. The coverage is minimal. This is... --- ### Go Paperless With Our Latest Release! > Utilize paperless billing with Daysmart Salon. - Published: 2021-04-07 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/whats-new-q1-2021/ - Categories: Blogs Daysmart Salon is frequently updated with new features and we hope our latest release will save your business precious time, help you limit close contact, and streamline valuable data collection! Learn more about our new free online forms feature below: (Available to Deluxe, Premier, and Platinum Cloud subscribers only. To upgrade or switch to our cloud software, please call (800) 527-7600) Customize Online Forms In Minutes Go paperless and modernize your salon – easily build customizable forms and send them to clients via text and/or email. Online forms could include anything from COVID-19 questionnaires, consent forms, client intake forms. consultation forms, and so much more! Start building forms today – access our new easy-to-use form builder by logging into your Daysmart Salon account, selecting ‘More’, and then clicking on ‘Forms’. From the ‘Forms’ menu, you’ll be able to see all your forms in a list view format displaying form status, number of responses, and date created. From here, simply edit/activate existing forms or click the ‘+’ button to start customizing forms with robust drag and drop functionality. Select from a variety of fields including multiple-choice, single choice, dropdown, scales, date/time, short/long answers, signature capture, and format your form with relevant headers, paragraphs, and separators. The form header and subheader will automatically display your “Company Name” and the “City, State” of your business from your account settings to save you time when designing new templates. Decide which fields need to be completed by the client and which fields are optional by toggling the ‘Required’ button. Making fields required will ensure clients can’t submit the form until the question is completed. You can also delete and duplicate fields easily by using the buttons located to the right of the ‘Required’ toggle. Build & Preview To Match Your Brand Perfectly Choose your form templates “Look & Feel” to suit your business brand by picking from ten different color themes which change the form’s background and submit button color. Once your form is all set with the correct fields, color theme, and format, you can then go ahead and preview your newly created form for desktop and mobile. Interact with the form as your client would, to ensure everything is working as expected before activating and sending. Effortlessly Integrate With Clients & Services You’ll now want to activate your ‘Form Settings’. This is where you’ll set up form requirements and integrate them with your client records and services. For each form, select from the following options: form is not required, form is required each time an appointment is booked, or form is required only the first time an appointment is booked. If selecting one of the ‘form is required’ options, you can then pick which services require the form from an entire category or a specific service. Never Miss a Form – Send Via Text, Email, or Both When a service is booked or when viewing an appointment that requires a completed form, a notification will appear with a “Complete Now” link to alert... --- ### The 23 Funniest Hair Salon Names > Find inspiration (or not) in this lighthearted blog from Daysmart Salon about some of the funniest ideas for % hair salon names out there. - Published: 2021-04-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-names/ - Categories: Blogs Peek-A-Do, it’s us! Here to bring you the most hair-larious salon names in the game. Have you always wanted to go to Caesar’s Palace, but you’d settle for Scissors Palace any day? Then step right up for the Mane Attraction! Okay, you get it with the puns, right? Creativity is not something that hair salons lack, so when it comes to their names, there are no-holds-barred. There’s nothing less appealing than a bland storefront with a lackluster, obvious sign above the door boasting “Haircuts. ” Every hair salon does hair, but does every hair salon have a hilarious, impossible-to-forget name? The answer is quite obvious. All jokes aside, comedic advertising demands attention. Once people are paying attention, you’re that much closer to selling them your products and services. Avoid the blues in your salon, and gather some fun ideas from these great names. These Hair Salon Names Are Unbeweavable The best part about names is their ability to convey exactly what your salon does; from fades to buzzcuts, to styling, you can choose a name that is specific enough that experienced clients will know and general enough that new customers can understand. This list could go on forever – there are some outlandish ones out there – but we kept it to a sweet list of the best 20 we could find. 1. Lunatic Fringe We are are very aware of how eccentric many of us salon stylists are. This salon appears to be a bit more forthcoming with crazy that resides in us all. Personally I like my fringe to remain as sane as possible but with 2020 being the wild ride it has been, maybe we should try it out. Lunatic Fringe is based in Utah and has locations in Idaho and Ohio. 2. Hair Today Dye Tomorrow This clever title you can read multiple ways which is why we love it so much. At first, its totally giving us James Bond title vibes but after further inspection it does feel very pragmatic. 3. The Mane Tamer If someone was looking to compete with this salon down the street, we might suggest incorporating a tiger. Tiger King has captivated many of us not only by its salacious drama but... the hair, who else was taking note of the hairstyles on that show? (If you were taking notes then you probably should start thinking of a salon name, and please share with us a photo of your sign). 4. Anita Haircut This one is hilarious for its simplicity and its wit. Anita Haircut sounds like it could be your neighbor, or it could just be your neighborhood nail salon. You’ll just have to find out. 5. Jack of All Fades This is Anita Haircut’s boyfriend and make no mistake, this crackerjack barber can handle any request; outlining, fading, blending, line cutting... He’s a maestro with the clippers, so sit back. 6. A Breath of FresHair Stepping out of this salon with your new luscious locks, as the wind catches... --- ### Hair Color Trends You Need To Try This Spring > Daysmart Salon offers the most popular Hair color trends to master this spring as a hair salon owner. - Published: 2021-04-05 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/spring-hair-color/ - Categories: Blogs Welcome to the modern age, in which fashion is more diverse than ever. You now have the resources to alter your physical appearance in a variety of ways. Be willing to get creative and have some fun with your personal aesthetic with these spring hair color ideas. Perhaps you’ve been considering dying your hair color to something more exciting. After all, most of us are itching to embrace the changes we have endured through the past year. Why not arrive to this new season with an external expression that reflects the internal changes we all have embraced over the daunting year. Don’t underestimate the value of maintaining your health and beauty. Experts even suggest that your physical appearance can impact employment opportunities and hiring decisions. This is true, in particular, for women and men looking to maintain a professional career. So, expressing yourself with a fun new hairstyle can be beneficial in more ways than one. Self-confidence, after all, is an invaluable asset to the modern woman. Keep reading to learn about the top spring hair color ideas and trends of the year. You Can’t Go Wrong with Jet Black Hair This might not seem like a new spring hair color trend – for good reason. Jet black hair has been acceptable in fashion for many decades, through many different fashion scenes. In other words, it’s a timeless look. This year, though, dying your hair jet black can be quite a statement. As you’ll see below, many other trends in spring hair color point to bright, or even pastel, colorful hairstyles. Choosing to go black, instead, could be the bold choice in 2021. Of course, jet black hair has been associated with “rebels” in the past, too. Think about rock and roll, for example. Sleek black hair, though, could also be well-kept and part of a sophisticated, professional style. It’ll be up to you, then, to keep the rest of your aesthetic’s ensemble to follow suit. No matter how your dress up your jet black hair this year, you can trust that this classic look won’t expire anytime soon. Embracing Silver and Gray Maybe you don’t like the idea of dying your hair jet black once you start going gray. You might not think it goes well with your skin tone or the rest of your wardrobe, for instance. If you still want a neutral color that’s trendy this year, consider silver or gray. Ashy gray or pale silver are both popular all over the country. This is a hair color trend that we haven’t seen in the past. One great thing about silver and gray, though, is how well they go with all of your clothes, too. Plus, men and women who already have natural gray hairs can appreciate this beauty trend! Since everyone turns gray at some point in life, hopefully, this look doesn’t go out of style in the years to come. Peachy Dreams It’s understandable if you’re looking for a new spring hair color that has... --- ### How Color Management Tools Cut Costs and Reduce Waste in the Salon > Daysmart Salon provides helpful tips for Color Management Tools on a budget. - Published: 2021-03-29 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/color-management-tools/ - Categories: Blogs Is your salon pouring money down your washbasins? There’s no doubt that the past year has been tough. With salons across the country forced to temporarily close as the world dealt with a pandemic, you won’t be alone if you didn’t make as much money as you expected! So, now’s the time to look at how you can cut costs in your business without compromising the quality of your services, helping your salon boost its profits over the next year. One way to do this is with color management tools, and it could start saving you huge chunks of money every month. Find out everything you need to know in our guide! What Are Hair Color Management Tools? Hair color management software and tools are designed to help your salon become more efficient with dyes. Any salon owner will know that ordering hair dyes takes a big part of a salon’s budget, and any opportunity to save costs in this area is essential! With color management software, you can keep track of the dyes you have in stock and the colors you create. Usually, your color management tool will be accessible on a tablet or computer. On here, you can record tons of hair dye data that will be extremely useful to your salon. How Can Color Management Tools Help Your Salon? Each hair color management tool works slightly different, but most of them can help your salon in a variety of ways. Let’s dive into the benefits to work out if this is the right investment for your salon. Improve Stock Management One of the main uses of color management tools is stock management. Using your tool, you can have an easily accessible overview of your entire stock of hair dye. By keeping an eye on this, you can easily see when new colors need to be ordered and track your most popular colors. Once you know which dyes your customers love the most, you can order more in advance so that you’re always preparedMix Colors Accurately A lot of color management tools offer a brilliant piece of software that tells you exactly how much of each dye you need to mix to create certain colors. So much dye is wasted when trying to mix dyes and color match them, and you often end up with far more than you need! But throwing that dye out is the same as throwing money away. By knowing the precise measurements you’ll need for different colors, you can reduce waste and cut back on costs. It may sound like a small difference, but it can bring in huge money savings! Keep a Record of Your Unique Color Mixes Another benefit of color management tools is that you have a handy place to keep a record of all of your color mixes. For example, if a client has a custom color you mix for them every time, you can log it in your software and use it every time they’re in to get... --- ### Customer Spotlight: Salon R5 Ltd. Co. > Check out our customer spotlight blog here. - Published: 2021-03-24 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-salon-r5/ - Categories: Success Stories Tracy Nguyen was recently awarded the title of Community Caregiver in DaySmart’s 2021 Small Business Brilliance Awards. This recognition honors customers who have committed themselves to giving back to their communities through donating their time and resources to those in need. After working for seven years in quality assurance labs for manufacturing companies, Tracy Nguyen opened Salon R5 Ltd. Co. in Davenport, Iowa, in 2019 to achieve greater financial freedom in her career and gain the flexibility to spend more time with her family. Her salon quickly became a hub for her surrounding community, especially during the pandemic when she embarked upon sewing over 500 masks for local healthcare workers. Q: To start, we’d love to learn a little more about your business. A: We’re a family-owned and operated nail salon and spa. My parents, who are the salon’s nail technicians, previously owned a mom-and-pop nail salon for nearly 20 years. When you open your own business, it’s smarter to go with what you know, so I teamed up with my parents because the salon setting is where I grew up. I run the business side of Salon R5 and they focus on doing nails—though I did get my esthetics license during the pandemic so that I can do more of the hands-on work and add more services to our menu for our clients to enjoy. One thing I’d like customers to know about us is that we’re a business with integrity. Our goal is to provide clients with a good experience and to be a place where they can come to feel supported and connected. Q: What inspired you to adopt Daysmart Salon? A: When I opened my business, I knew I wanted to incorporate more of the salon technology that’s available today, like scheduling software. I tried out a few other platforms on a trial basis but ultimately liked Daysmart Salon best, so that’s what I’ve used since opening. It’s been great so far. I’m able to add my own touches to the online booking platform, and all my clients love it. I use the software to send out text and email appointment reminders and recently added on the reputation management feature to automatically text clients after their visit to leave a review. The two-way texting is also helpful; I really like that DaySmart is adding features that streamline the customer’s experience as well. Q: How has the pandemic impacted your business? A: We were closed for eight weeks at the start. Having been only a year old at that point, we were just gaining momentum, so it does feel like we’re starting over. Sanitation has always been a top priority at Salon R5, but we’ve since added plexiglass between employees and customers and seat everyone on every other chair, wiping everything down between appointments. All employees wear masks and shields to work and clients are required to wear masks inside. We’re definitely considering keeping the plexiglass and increased cleanings once COVID passes because they’ve helped us create... --- ### How to Cut it as a Freelance Hairstylist: Top Challenges to Expect > Do you want to learn how to succeed as a freelance hairstylist? Daysmart Salon provides the top tips to succeed. - Published: 2021-03-22 - Modified: 2025-04-10 - URL: https://www.daysmart.com/salon/blog/freelance-hairstylist/ - Categories: Blogs How to Cut it as a Freelance Hairstylist: Top Challenges to Expect and What It Takes Overcome Them Are you ready to become your own boss? As a hairstylist, there are plenty of employment options. Many stylists choose to work in a salon or spa, but freelance work isgaining popularity. Freelancing offers a variety of benefits, but self-employment can also present obstacles. It’s not as simple as quitting your salon job. Owning a business requires confidence, organization, and commitment. Do you want to learn how to succeed as a freelance hairstylist? Keep reading to learn more about this career path. We’ll also share some common freelance hairstylist challenges and how to overcome them. What Is a Freelance Hairstylist? A freelance hairstylist is not associated with a specific salon. They are self-employed hairstylists who are often mobile. A freelance stylist might visit clients at home, work on film sets, or provide wedding services. The Benefits of Freelancing As a freelance stylist, you’re in charge. Running your own business comes with a long list of perks. Here are some benefits you can expect to enjoy when you go freelance: Control which services you offer Set your own schedule Avoid paying rent and other salon fees Choose the tools and products you use Earn full credit for your success Work in interesting locations Develop stronger client relationships Working as a freelance hairstylist can also be difficult, at times. You will be responsible for your own achievements and failures. You will also need strong problem-solving and decision-making skills. Let’s take a look at some of the challenges freelance stylists experience most often. Don’t worry, we also have tips to help you run your business with ease. Marketing If you’re wondering how to become a freelance hairstylist,marketing is key. The COVID-19 pandemic has led to high demand for in-home styling services. There are plenty of job opportunities available, but you must connect with clients. The first step is to develop your brand and create a marketing plan. With so many forms of communication available, this can feel overwhelming. Consider both traditional and digital advertising strategies. Use social media platforms, emails, text messages, and print ads to attract customers. Showcase your strengths by sharing photos and how-to videos. Offer a widevariety of services, if you can. Many clients are looking for in-home haircuts, balayage, blowouts, and special event styling. Online marketing provides analytics that can help you grow your business. Spend some time learning how data can lead you to interested customers and more jobs. Client Management There are lots of administrative tasks associated with starting a hairstyling business. Keep in mind that you’ll need to communicate with clients, schedule appointments, and send reminders. These to-dos require a significant amount of time. Freelance stylists should also keep detailed notes about each client’s color formula, haircut, and preferences. Daysmart Salon can help you stay organized and avoid administrative headaches. Our software automates the online booking process and sends appointment reminders. We also offer a two-way messaging system... --- ### How to Make a Hair Video, Step by Step > Promote your content in video form by making hair videos. Here's a short guide how, provided by Daysmart Salon. - Published: 2021-03-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-video/ - Categories: Blogs The coronavirus pandemic has more people than ever searching for ways to work from home. If you’re a salon owner and YouTube user, you’ve seen ads on some of your favorite videos. These ads are away to make moneywithout leaving the house, and it’s easier than you might think. Since you have a knack for hairstyling, making a hair video is a great way to get started. To get paid for it, you have to gather a thousand followers and choose from moneymaking options offered by YouTube and its parent company, Google. Selling products and offering exclusive tips on platforms like Patreon is another way to cash in on internet audiences. Well-made hairstylist videos are some of the most popular video tutorials on YouTube. Professional hairstylists suffering from reduced business can get in on the craze with a little work. If you’re set to go for the hairdressing part, but lost at how to make a hair video, don’t worry. Here’s how to make hairstylist videos in a few easy steps. Choose a Popular Hairstyling Topic Everyone from newbies up to hairstyling masters who are good at everything has their preferred cuts and styles. Maybe you prefer dyeing hair over cutting bangs or 50s beehives over shaggy 90s looks. It’s important to know what your areas of styling expertise are. A big part of making hairstyle videos is showing off what you love and do best. Still, you can’t forget to prioritize appealing to viewers and your client base. Consider what you’re good at when choosing a topic, but also do some research into what’s trending on platforms like YouTube and Instagram. Don’t limit your scope to hairstyle retrospectives or cutting how-tos. In this day and age, you can focus oncoronavirus-related hairstyling topicsto teach fellow hairdressers and ease customers’ minds. After you choose a topic, plan out a script. Write what you want to say and do ahead of time. Even if you don’t follow it the whole time, a plan like this limits retakes and mistakes. Gather Supplies and Set up Your Station Once you have a topic in mind, it’s time to get everything set up for your hair video. Supplies that you need depend on your topic, so match your topic choice to the materials you can access. Consider that some topics like COVID-19 discussions don’t require supplies. These videos are a less expensive option if you want to maximize profit. Supplies you need no matter the topic includes a camera with good picture quality and a microphone with good audio quality. Your laptop webcam may not cut it if you want to attract viewers. A pixellated and hard-to-hear video always beats the topic and quality of your content and drives away viewers. You should also have a visually appealing setting for your video. An easy way to do this is by hanging a sheet behind you. Another option you have is to record in your salon. If the goal of making hairstyling videos is to work... --- ### Booth Rental Salon Profit Planning: Landlord vs. Commission > Learn how to optimize your salon profits as a salon business owner with booth rentals. - Published: 2021-03-15 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/booth-rental-salon/ - Categories: Blogs It’s an age-old question. As a salon owner, is it better to be a landlord and offer booth rental or have employees who earn commission? As you may know, there are pros and cons to both sides, and there’s no “right” answer. Running a business is never easy, so let’s take a look at the two different business models from a young stylist’s perspective. A tale of two stylists. Cate and Nicole are both talented stylists. They’re both young, hardworking, ambitious, and eager to learn. Both took roles as stylists with local hair salons right out of cosmetology school. Cate started as an hourly paid assistant stylist. She had access to in-house education, and as she passed specific courses, she could take her own clients and gain more experience. She worked hard to please her clients, but the salon took care of everything else. However, circumstances change, and sometimes people have to make hard decisions. For example, if such a job pays minimum wage and the stylist commutes an hour each way, she needs other support at home to make it work if something upends the balance, she may need to make different choices. One of those choices could bebooth rentalat a salon closer to home. After all, the stylists they know who rent a booth have more freedom and flexibility. They can set their own schedules, use whatever products they like, and wear what they want. From Cate and Nicole’s vantage point, the stylists who rent booths keep more of their money too. But is it all a bed of roses? Nicole started asking around. She reached out to stylists she knew who made a move to booth rental, and what she learned was eye-opening. Is it Better to Rent a Booth or Stay a Salaried Stylist? Nicole appreciated the training opportunities at her salon, but she had always thought she’d go on her own at some point. She saw herself renting her own chair and setting her own hours. If you’re a salon owner, this is a familiar scenario. According to Andrea Miller, stylist, salon owner, and Business Development Associate at Daysmart Software, recent cosmetology graduates benefit from taking a commission-based stylist role. She says, “It takes time to build a clientele. Plus, the salon usually offers on-going education opportunities. ” In other words, recent graduates receive paid on-the-job training. Andrea Miller says, “I started as an hourly assistant at a salon with lots of in-house training. We had to pass certain courses to move into working with clients and taking on more responsibility. I was able to learn and attract the right type of clientele for my personality. It had the potential to grow to a six-figure job after many years. ” She also says, “The main things that allow new graduates to be successful in their first year are their drive to work hard, drive to gain exposure through marketing and networking, learn more, and show up for any appointments no matter the time on their... --- ### The Pros and Cons of Biosilk Therapy and Silk for Hair Care > Salon business owners love BioSilk products for their healing effects on hair; learn more about the pros and cons of BioSilk therapy for curly hair. - Published: 2021-03-08 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/biosilk-therapy/ - Categories: Blogs Many of your clients may come into your salon complaining of dry and frizzy hair. No amount of at-home deep conditioners or hair treatments can make their hair luscious and shiny. Enter BioSilk therapy. Is there anything more luxurious than a silk robe or pillowcase? Imagine applying that soft and smooth texture to your hair, transforming it into healthy and silky locks. BioSilk products have been around since the 1980s as people searched for healthier products for their hair. Hair perms were extremely popular during that time, but the harsh chemicals were damaging to hair. Stylists were looking for a product that could make hair look and feel healthy. Haircare products that utilize silk in their ingredients can work at improving the natural structure of the hair for every hair type. If you’re interested in offering BioSilk therapy as a service to your client, read on for more information. The History of BioSilk Silk Therapy Farouk Shami is the owner of Farouk Systems, a hair and skin care product company based out of Houston, Texas. BioSilk is one of the brands under the Farouk Systems umbrella. Next to steel, silk is one of the toughest fibers out there. Shami searched the benefits of silk proteins and how they could be applied to hair care products. In one silk protein, there are 17 amino acids. These amino acids help prevent split ends, give the hair shine, and tame frizz. Shami wanted to create a product that addressed these three haircare issues. From that, BioSilk therapy was born. Natural pure silk hadn’t been used as an ingredient in hair care products before. The end result was a leave-in, lightweight reconstructing and replenishing treatment that works to protect, smooth, and repair all types of hair. The BioSilk therapy serum was the first product in the line and it continued to grow to feature an entire range of products, such as conditioner, shampoo, and a protectant mist. The original product continues to be the best-selling and has won numerous beauty awards. How Do Silk Proteins Work? While you may associate silk more with fabrics than something that can be used to treat your hair, silk proteins provide countless benefits. The proteins have to be hydrolyzed in order for your hair to easily absorb it. That means when the silk proteins encounter water, they break down into smaller pieces called amino acids. Since the amino acids are microscopic and lightweight, they can easily penetrate the hair follicles and strengthen and nourish the hair from the inside out. It doesn’t just sit on the surface of your hair follicles. As a result, your hair stays moisturized and free of tangles. The protective barrier that the silk creates on your hair makes it soft, smooth, and enhances the natural luster. If you color your hair, silk proteins help the color stay vibrant longer. Pros and Cons of BioSilk Therapy One of the great things about BioSilk products is that they’re great for all types of hair, whether... --- ### The Leading UV Lamps You Need At Your Nail Salon > Learn more about UV Lamps and how to offer all the features that a top-of-the-line nail salon would have. - Published: 2021-03-02 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/nail-lamp/ - Categories: Blogs There is always a debate between LED and UV, LED lamps usually taking the lead. This is mostly because LED lamps are less expensive to use and are less damaging on the skin. However, a UV nail lamp can safely cure both types of polish. Even better news: LED UV lamps are powerful enough to use professionally. So for all of you shellac and gel nail technicians out there, this is the guide for you. Here are some of the best UV lamps on the market! This Special 36W UV Nail Dryer The MelodySusie UV nail dryer is for both professional and home use. It has four 9W UVA bulbs that can cure every type of UV polish. The base also detaches for when you’re performing pedicures. Keep in mind that you’ll need to change the bulbs between three to five months of consecutive use. A Unique 36W Nail Dryer UV Lamp These 36W UV nail lamps by USpicy Macaron only requires 4 UV bulbs to function. It features two timer settings of 120 and 180 seconds. It also comes equipped with UV-protective gloves plus a nail file! A Multi-functional 54W UV Lamp MelodySusie also offers a 54W UV lamp that has enough space for two hands or two feet simultaneously. It’s impactful since it also contains six 9W UB light bulbs to speed up drying. Its multi-functional purpose includes being compatible with multiple kinds of UV polishes. This UV lamp also has three timed settings for 2, 3, and 5 minutes. There’s a built-in fan for cooling off its interior while it works. This adds to the product’s life-time expectancy significantly. An Eos Pro 12W Nail Lamp The MelodySusie Eos Pro 12W UV lamps for nails can cure both UV and LED polishes without overheating. They come with multiple timed settings of 30, 60, and 90 seconds. You can choose one of the three buttons and situate your hand below the light. The opening is also wide enough to cure five fingers at the same time. This 24W Nail Lamp with Sensor SUNUV offers a nail lamp that cures both LED and UV gel polishes. It’ll also cure gem glue with ease. But what makes it extra special are the two settings plus the sensor. The timed settings can last either 30 or 60 seconds. The motion sensor sets off 99 seconds of light. Plus the bay located underneath the lamp is big enough to treat a whole hand or whole foot at once. You’ll also notice that the light is more of a white color than purple. This is to better protect the skin cells from UV light damage. SUNUV also offers a one-year warranty. A 48W Extra-Safe Nail Lamp SUNUV’s 48W nail lamp is more powerful than its 24W model. It also has extra timer settings from 10, 30, 60, to 90 seconds. It features an automatic sensor as well. Inside of the UV lamps is 33 LED bulbs producing daylight white light. These lights are not... --- ### When is a Coloring Service Considered Color Correction? > Learn what to charge, what to ask, and what to expect when offering color corrections at your salon business. - Published: 2021-03-01 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/color-correction/ - Categories: Blogs When is a Coloring Service Considered Color Correction? Your client has made a big mistake. They decided to bleach their hair at home and come up with some spotty and brassy results. They need help from a professional. Color correction is the act of “fixing” orrepairing the damageor unwanted results during chemical hair color processing. Color correction may not be something your client thinks they need until the appointment they scheduled with you at the salon. Color correction service is much different than a traditional color service. If your client used an awful black box color to try to cover up yellow bleach mistakes— they should tell you. The more they hold back about the terrible condition of their hair could leave you worse off in the end. Make sure you explain how you will go about correcting the client’s color. Go into detail and describe and show your client everything you are about to do. They are already traumatized enough. A color correction’s purpose is for your client to walk away happier than when they walked into the salon in full-blown panic mode. It’s your job to make sure that happens. Approach this situation delicately. The Worst-Case Scenario The key to a successful color processing project is to know what reaction the chemicals could have on a client’s hair. Do not try to assume you know what will happen. The less you know, the less you are likely to predict an outcome. If you don’t know enough about what chemicals were in use on the person getting color treatment, the ending could be pretty scary. Emphasis on the person receiving the correction that they must tell you exactly what has gone in their hair, for the past several years if they can. If the hair is severely damaged and weak from bleach and your client does not tell you, they will be more likely to be unhappy with the result. Compassion is Key Understand the trauma that can be associated with going to the salon. You never know what has happened in someone’s past with their experiences with other hairstylists. They may have experienced a severe lapse in communication and gone from growing out a bob to a pixie cut without permission. Chances are, there is a reason someone decided to try to go from chocolate brown to white-blonde in their bathroom alone. Approach this situation with a positive attitude and try to make your client as comfortable as possible. Try to understand and get an idea of precisely what happened and exactly what products they used. Determine what steps you can take to help communicate these in an easy-to-understand manner, and friendly—non-judgmental is always right. Make sure you have a solid plan before you begin. Be understanding and gentle with all aspects of the hairstyling andcolor servicesthe client will receive while in your chair. Communicate Clearly The more you explain and emphasize to your client about getting their hair done, the less they will have to be a... --- ### Rise Above the Competition with a Unique Opening Hour Sign > Stand out from your salon competitors with unique signage. - Published: 2021-02-24 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-signs/ - Categories: Blogs You’re a salon owner or hairstylist looking to have the most unique and fun salon in town. It’s important that you find ways to make your salon different from the others as the competition is fierce. There are so many different elements and small details that all come together to make your salon what it is. One of these small details that stand out in salons is opening hour salon signs. Sure, you could have a basic black and white sign that reads each day of the week and the hours for each day. Or, you could switch things up and get a bit creative, you do own a salon, so you know a bit about creativity. Who are we kidding, you know a lot about creativity! And you’re ready to show your clients just how unique and creative you can be. It’s time to rise above the competition and create your own unique opening hour sign! Continue reading below to find out more... Tips for Creating Your Sign When you’re creating your own unique salon hours sign, it’s important that you keep a few things in mind. Although you can get as creative as you wish, there are three aspects to incorporate into your design no matter what it is. Those three things are the color, the readability, and the size. Here’s what you need to know. Color Remember that trendy colors aren’t always timeless. What might be a trending color today could be a disowned color in the future. It’s safe to say that if you’re creating your own sign, you should use your brand’s colors. This also helps clients recognize you! Stick to your brand’s colors, and you’ll be just fine! Otherwise, choose colors that work well with one another. Readability You want your clients to be able to read your sign with minimal effort. This might mean using colors that contrast with one another in order to see the writing clearly. This might also mean keeping things simple. If you overdo it, there could be too much information on your sign making it hard to read. Keep it simple, stick to the point, and use colors that help the writing stand out. Size You’re not expecting clients to want to read your hours sign from across the street, so the font and sign itself don’t need to be too large. You just need them to be big enough to read while standing in front of the door, or possibly from the parking lot. You should also use a font that’s clear as well. If you want to use a fancy font because it goes well with your salon’s style, be sure to make it large enough that it’s easy to see and read. Inspiration for Opening Hour Salon Signs Now that you know a few tips for creating your own salon hours sign, it’s time to start soaking in all of the wonderful inspiration that’s out there! Here are a few hours sign ideas that you... --- ### 15 Express Services in a Hair Salon You Need to Have > All the best services in a hair salon you can provide as a hair salon owner are listed here. Increase your clients with Daysmart Salon! - Published: 2021-02-22 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/services-in-a-hair-salon/ - Categories: Blogs Women are projected tospend over $55,000on hair services over a lifetime. It is easy to see that hair is big business. One trend that is becoming more and more common among hair salon owners is to add express services to their menus. Express services in a hair salon are add-on services that take about 30 minutes or less. These quick salon services are an easy way to increase the spending of existing clients while they are in for their regular treatments. If you are a salon owner, how do you plan on incorporating this new trend into your hair salon? Are you fully capitalizing on this big share of the market? Look no further for the answers. We have created a complete guide on the 15express servicesin a hair salon you need to make available to clients. Not only will these additional services boost overall client satisfaction, but it will also help you bring in more money and clients. 1. Volumizing Hair Treatments Flat hair is a common hair problem for many women, especially those with fine hair. No amount of teasing, hair spray, or hot rollers can help boost their roots. Adding an express service for extra volume would be an easy sell to those suffering from flat hair. You can either add volumizing products such as shampoos and conditioners when washing their hair. Or you can add thickening serums and sprays that will help lift hair for extra volume when blow-drying. 2. Add Fun Hair Accessories Long-lasting hair accessories are expected to be abig trend in 2021. Accessories like mermaid strands and hair tinsel as semi-permanent hair accessories are a fun way to add color and dimension to your hair. Celebrities and Tik Tok stars are giving hair tinsel a major boost, so you may find that people are already asking for this kind of service. Hair tinsel is especially popular for holidays, birthdays, and other celebrations. Not only is adding hair tinsel to hair fun for your client, but it is also fast for you. It takes no more than ten to fifteen minutes to add. View this post on Instagram A post shared by Giovanni Delgado 🇲🇽 (@giovannidelgado)3. Express Up-Do When women think of a hair up-do, it’s easy to picture an overly styled prom look. Or a look that needed tons and tons of hair spray and an assortment of hot tools to keep it in place. Many women like to have their hair styled in a natural, effortless way. They do not want to sit in a chair for hours and end up with an intricate up-do that looks Adding in an express up-do service can be a big moneymaker for your hair salon. You can either add an easy, natural daytime up-do or have a more stylish evening express up-do. All you need is a little bit of hair spray, some bobby pins, and about fifteen extra minutes. An express up-do is an easy add-on that can be tacked onto the end of... --- ### Customer Spotlight: Carleen Sanchez Hair Design > Daysmart Salon visits with Carleen Sanchez Hair Design and learns more about what it takes to succeed in the salon business. - Published: 2021-02-22 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-carleen-sanchez/ - Categories: Success Stories Carleen Sanchez was recently awarded the title of Innovation Inspiration in DaySmart’s 2021 Small Business Brilliance Awards. This recognition celebrates Carleen for pushing the envelope of what’s possible for a salon and proving her creativity by leveraging Daysmart Salon’ software to deliver value for her business. A licensed stylist of eighteen years, Carleen opened Carleen Sanchez Hair Design in Reno, Nevada, in 2006 to specialize in naturally curly hair, which she identified as a major blind spot in the industry. We recently spoke with her to learn more about her business and how she leverages software to fuel its success. Q: To start, please tell us a little bit about your business. What sets it apart from others? A: I focus exclusively on the naturally wavy and curly-haired clients. My target market is the woman who has been ignored by the salon industry. I especially love working with older, powerful women who can then teach their kids how to do their hair. At my salon, I really coach my clients on how to do their hair themselves so they can then duplicate the results at home. Q: What inspired you to adopt Daysmart Salon? A: I previously worked at a hair salon that was using the Daysmart Salon software and planned to switch to Vagaro. Because I prebook clients a year in advance, it would’ve been a nightmare to switch all my appointments over to a new system, so I took it as my cue to start my own salon and use the Daysmart Salon account independently. Q: What has been your experience with the software? A: Since I took over the account, the program has grown with me. For example, when I first started, my employees were writing out their hours for payroll by hand, which made the process harder than it needed to be. Setting them up in Daysmart Salon’ payroll has made the process seamless. I love how the software automates everything, from the time clock, to sales and tax reporting, to sending out marketing and confirmation emails. With Daysmart Salon, I can automatically email video tutorials after clients’ first appointment to teach them how to care for their hair once they leave the salon. Q: What a creative idea. Tell us more about the tutorials. A: I found that having videos to reference helped clients on their healthy curly hair journey, so I filmed a few short videos to cover foundational curly hair information. Normally, when clients book their initial appointment, we use the time as a Cur ly Hair 101. Because wearing masks makes it difficult to communicate clearly, the videos are a way for clients to relisten to the information at home. Q: Are there any other changes to the business that you’ve made as a result of the pandemic? A: The pandemic forced me to get creative! I invested in a covered patio so that I could do hair outside, even in the middle of winter. We use plugged-in hot pads, long sleeve... --- ### Integrate Payment Processing with Speedy Client Checkout > Daysmart Salon offers payment processing for the modern salon business owner. - Published: 2021-02-19 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/processing-services/ - Categories: Blogs Taking payments is a crucial part of any salon business. It may be the best part – this is where your clients reward you for the value you generated and communicated. Now you get remunerated! The payment services you sign up for in order to be able to accept credit cards in your salon is called a payment processing service. Maybe you obtained your processing services through your local bank as part of setting up your business account, purchased the credit card reader hardware as part of your front desk POS, or opted for mobile reader hardware from a provider like Square. Now, when we say “integration” of a payment processing service, we’re talking aboutconnectingthat credit card processing service to your business management software. The salon software tracks your clients and their purchases. When it comes time for a client to pay for services with a credit card, many front desk personnel need to juggle these two systems. Thebusiness software provides the total amount due and, if not integratedwith your business software, that amount needs to be manually entered into the payment system. Perhaps that’s into a separate computer or a payment terminal (swiper/ scanner) that is physically connected to the same computer, but uses separate software. This means you’re switching systems – taking the amount owed from one application and then manually entering it in the payment system. Hurried receptionists trying to check the client out, maintain some level of cheerful small talk, and rebook or upsell (ignoring the ringing phone) may make mistakes in entering the amount due. So $108. 80 might become $10. 80. The transaction closes, no one notices the error until a day/week later, and now there is no card to run for the correct amount due. Aside from making a mistake, operating this way can have other implications as well. Client checkout is the time you should be focused on asking the client about their experience; maybe suggesting re-booking times or product additions. This isn’t the time to be copying data from one system to another, double checking the amounts, and asking the client to authorize the purchase on another machine. A version of this same scenario, but one in which the payments system is integrated, would save some time for the client and remove the possibility of human error. In the business software, the invoice/ticket shows the amount due and when the client presents a credit card, the card gets swiped on a processing terminal connected to the same PC and the ticket is immediately closed after a successful swipe. Reports in the salon management software are consolidated and correct – no need to reconcile bank statements with other reports to ensure you’ve been paid for every service. The payment system could suggest tip amounts to the client, adding to your services revenue without having to ask. Things to keep in mind when choosing the right payment processing services: Seek a Great Rate There is money to be saved in every swipe! The... --- ### Stylish vs. Comfort: What Are the Best Shoes for Hairstylists? > These shoes are sure to help you feel comfortable standing all day. - Published: 2021-02-15 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/shoes-for-hairstylist/ - Categories: Blogs Hairstylists spend their entire workday in salons, this can seem glamorous. But hairstylists also spend all day standing on unforgiving salon floors. Feet become swollen, sore, and tired! It is so important to have the most comfortable shoes. But no one wants to sacrifice a stylish shoe for something practical. Even if it is more comfortable. Here are some options for industry-recognized comfortable shoes for hairstylists that are also stylish! Best Shoes Overall We know that as hairstyles you want to maintain your style and your sanity. You want a shoe that not only looks good but feels good on your feet. The SOREL- Women’s Joan Uptown Chelsea Bootie is by far the front runner for the best overall shoe. These boots are an active Chelsea boot type and are made to be used for anyone who is on the good like hairstylists. One of the key benefits of this shoe is the high traction contoured outsoles that allow you to grip to any surface even if it is wet or slippery. One of the other key benefits is its amazing comfort. It has a removable molded PU footbed and a synthetic lining that is incredibly soft. Did we mention its city chic design is the perfect way to feel stylists while maximizing comfort? It comes in a wide array of colors that allows you to personalize your look. Best Shoes If You Have Foot Problems If you are a hairdresser that is already suffering from something like heel spurs, knee pain, heel pain, plantar fasciitis, or something like that, HOKA ONE ONE Women’s Bondi Running Shoes are going to be a great option for you. Built into the shoe ismolded EVA foam. This makes you feel like you are walking on a cloud. The foam is designed to absorb every step you take. Taking pressure off of your feet or knees. There is also an internal heel counter and fine meta rocker. The mesh outside allows your foot to breathe and never become sweaty or overheated. Best Shoes For Standing All Day Dansko Professional Clog gives you the best comfort if you are one of those hairstylists that are on the go no matter what and are always doing something. Clogs comes with a lot of room in the toe box as well which is a big bonus when you are standing all day. You will never feel like your toes are squished into the shoe. This shoe has a seal of approval from the American Podiatric Medical Association. If you standing in your salon all day, you want to make sure you are staying up to date on all of the fashion trends. These shoes will ensure that. Make sure you are staying up to date on all of the2021 salon trendsas well. Best Themed Shoe With the Alegria Women’s Caiti Boot you will be wearing shoes that are super unique and fashionable that have proven their quality over time. Working in a beauty hair salon or a... --- ### Balayage Pronunciation – What it is and How to Pronounce it > you've been doing them for years-what's the correct pronunciation? Daysmart Salon unravels the history of the balayage. - Published: 2021-02-08 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/balayage-pronunciation/ - Categories: Blogs Are you ready to spice up your look with some new color? Or are you trying to figure out what on earth “balayage” is before suggesting it to your clients? Though the balayage technique has been around for decades, it’s gained new popularity in the last few years. With its sunkissed effect and natural-looking roots, it’s no wonder this trend has gone viral! But, what exactly is balayage? And what is the correct balayage pronunciation? Here, the tips you need to sound like a pro (even when you’re just dipping your toes! )Balayage Pronunciation and Background You may be wondering where this crazy-looking word came from and how to say it. While you will hear many pronunciations of balayage, the most accepted one is, “bah-lee-ahge. ” Another commonly accepted way to say it is “bah-lay-ahge. ”Balayage comes from a French word. Which, in the beauty industry should be no surprise. It comes from “balayer,” meaning “to sweep” It’s a pretty straightforward name for this technique. This is because the highlights and subtle colors are added by “sweeping” the color onto the hair. Balayage was created in France in the early 70s. It was originally crafted to give women the appearance of coming home from a summer at the beach. But, it has quickly evolved to include many other colors for every hair type! This French favorite made its way to the United States in the 90s. Thoughcelebrities were the firstto do this style, it has since captured the attention of women of all ages around the country! Balayage Look Now that you know a bit of history, you may still be asking, “what does this style look like? ” Or, “how do I know which clients would prefer this technique? ” You can ask thema few questionsabout their hair and goals and the appointment! Ombré is a technique that often gets confused with balayage. Ombré, though, has a stark change from one color to another. Balayage has a soft fade, making it hard to see a distinguishable shift in color. That’s why there are three main areas of a client’s hair you should focus on: Sections of hair around their face Their roots The bottom half of their hair The traditional goal of balayage is to lighten the hair. Like you’ve just come home from a sunny adventure! The look features lighter hair around the face as well as the bottom portion of their hair. Their roots, though, will have only a small amount of color added to them. This is great for busy women, as they don’t have to worry about root touch-ups as often! While this look started with women with lighter hair, it has grown into a much larger trend. Brunette women can add caramel highlights, and red-heads can get a touch of strawberry blonde. But, some choose to go with non-traditional hair colors, as well. Popular balayage colorsalso include rose gold, blue, and purple! Balayage Technique While the goal of balayage is for the highlights in... --- ### Best Hair Movies of All Time > From romantic comedies to documentaries, we have collected the best of the bunch. Read on to find our must-watch best hair movies of all time. - Published: 2021-02-01 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-movies/ - Categories: Blogs Are you a hairstylist looking to unwind? When the salon doors close, nothing is more relaxing than sitting down with a drink and a great movie. But did you know that there have been a huge amount of hair themed movies that you can check out? From romantic comedies to documentaries, we have collected the best of the bunch. Read on to find our must-watch best hair movies of all time. 1. Blow Dry Blow Dry is one of the lesser-known movies on the list. However, it has a stellar cast, including the much-missedAlan Rickman. Rickman plays a down on his luck barber by the name of Phil Allen. When the National Hair Championships arrive in his quaint, English town, his passion is reinvigorated. This starts his journey to redemption, which involves not just the main character, but his family and friends in the town. Rickman plays the emotional card in this one and makes the movie worth watching. While the plot is a little thin, it has some excellent jokes that will have you rolling in the aisles. 2. You Don’t Mess With The Zohan Adam Sandler can be described as patchy at best. Some of his movies have your sides splitting with laughter with their inventive jokes and unique plots. Others are thin, uninventive cash-ins that can have you struggling to watch until the end. Luckily, this movie is the former. Sandler stars as Zohan, an Israeli secret service agent who wants to get out of the game, move to the US, and become a hairstylist. However, pursuing his dream is not as easy as it seems in this must-see movie. 3. Steel Magnolias For anyone who has worked with a closely-knit team in a salon, Steel Magnolias will pluck on the heartstrings. The plot centers on a beauty salon in Louisiana. After the death of one of their colleagues, the movie shows the aftermath as the other six employees struggle to cope. It is a movie that can melt even the strongest of hearts, and tissues will be needed. The cast features the outstanding Sally Field, Daryl Hannah, andcountry legend Dolly Parton. Adapted from a play, the movie got a 2012 remake, which lacks the chemistry of the original. 4. Shampoo Shampoo is razor-sharp satire wrapped in a seriously underrated classic. Featuring Warren Beattie, Goldie Hawn, and Julie Christie, the movie pokes fun at the social conventions of the late sixties. It is worth watching for the period clothing and hairstyles alone. Beattie plays serial womanizer George Roundy, a very successful Beverly Hills hairdresser. George is dissatisfied with playing second place to salon owner Lester. As George attempts to get funding for his own salon from Lester’s wife, the movie descends into a web of internal politics. 5. Edward Scissorhands Edward Scissorhands is a classic Tim Burton, gothic-inspired cinematic experience. However, unlike recent outings, which have become somewhat formulaic, this has a truly unique plot. It is the story of Edward, a man with scissors for hands,... --- ### Best Salon Forums 2021 > Learn all the info about the best salon forums of 2021. - Published: 2021-01-25 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-forums/ - Categories: Blogs Salon forums have become such an important outlet for the industry. Hairstylists and salon owners are finally able to network and discuss creative ideas with each other. Here you can discover the best salon forums in this comprehensive guide. Salon Today More than ever the salon industry needs a space to connect and engage with each other. Salon Today is one of the online forums that give you access to so many different resources. You of course can subscribe to the website to get the latest news and industry updates as well as emails. There are also essential tools to help you enhance your skills. The How-To section is there to help you with questions such as how to grow your business, or how to keep your current customers happy. You can watch videos on anything from virtual vision quests to question and answer sessions with infection prevention experts. Webinars are another form of interaction that Salon Today offers. The webinars are designed to help you grow your career as a hairstylist as well as your company if you are a salon owner. Topics range fromhow to prepare your beauty businessto reopen to new technologies tools that successful salons are using. There is also a job board that allows you to look for and post job openings. If you are an employer you can post and manage your job openings. You can also create job templates for later or even manage potential employees. As a job seeker, you can look for jobs and even update and manage your resume. If you need, even more, Salon Today helps with advertising, and reprint, and licensing requests. SalonGeek SalonGeek is your go-to hub for all things salon industry chat and discussions. You connect with real people and talk about anything industry related. What is unique about this forum is that you can choose from so many different discussion threads. There is a thread for hair, nails, skin, tanning, waxing, and others. No matter what your salon offers you have the option of talking with many different people who handle the same type of work. They also offer different types of discussions. For instance, you can talk about critique or work showcase. You can ask for feedback from the other members of the discussion or just showcase the work that you are proud of. Another forum they have is called chit chat. You can just talk with people about unrelated topics and post non-industry related posts there. It is a good place to connect with people if you are feeling alone or like you need to talk one day. Ask a pro is another place you can ask for advice or something or need more professional direct answers. SalonGeek also offers a place where you can recruit employees and look for people to fill a seat in your salon. Last but not least, you can sell your equipment in the salon marketplace on SalonGeek. If you are looking to get rid of equipment or... --- ### Hair Salon Tipping On A Decline, Here’s How Salons Can Manage Margins > Protect your cash flow with the decline of tipping. - Published: 2021-01-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-tipping/ - Categories: Blogs Unfortunately, the pandemic hasn’t just been hard on small businesses – many of their customers are also struggling financially. Heading into 2021, Daysmart Salon surveyed our customers to understand how the small businesses continue to be affected by the “new normal. ” Based on our findings, it seems the recession has hurt customers’ ability to tip. Only half (53%) of respondents say customers tip their employees just as often as before. Unfortunately, more than one-quarter (27%) say customers tip less often – which is tough on professionals that rely on gratuities as a major source of income. The size of tips is also in flux. Less than half (45%) of the respondents say customers are tipping the same amount as before the pandemic, and 29% say they are tipping smaller amounts of money. Knowing that employees can’t rely as much on tips, some small business owners might consider offering small stipends or perks to help workers get through the winter. However, as small businesses are still recovering themselves, there doesn’t feel like there’s much room in the budget. Believe it or not, your software could help you cut costs this winter and in 2021. Here are four ways how: Optimize Appointment Booking. If customers aren’t able to tip as often, or as much, employees should try to optimize their time for providing services. Salons and spas should set up an online booking platform – so customers can see employee schedules and availability – anytime, anywhere. With fewer hoops to jump through – like having to call the front desk and be put on hold – customers are more likely to book with you. With booking information organized in one place, salon managers can be sure not to over or under-book, so they maximize revenue opportunities. The more accurate your booking capacity planning, the less likely you are to be staffed disproportionately to the number of scheduled clients. Automate Payment Processing. Processing credit card payments can be pricey (and clunky) when done by a third party. Instead, small businesses can keep fees low by implementing anintegrated processing systemthat links to existing business software and processes payments within one system. With Daysmart Salon, you can also ensure employees are appropriately compensated for their work by auto-charging for missed appointments and automatically splitting tips. You can also prompt customers to tip at checkout, helping to increase the likelihood that they will! And to safeguard against costly slip-ups that often occur with pen-and-paper accounting, small businesses can also automate payroll with Daysmart Salon, which incorporates sales and distributes commission so owners can crunch the numbers with increased accuracy and ease. Pay Attention to Reports When budgets are tight, small businesses need data to drive smarter decisions. With software that monitorsbusiness performanceby considering all aspects of the company—from revenue to employees—owners can understand where their business is underperforming, and thereby losing money. If retail plays a role in the business model, detailed sales insights can help owners strategically invest in and promote inventory to appeal... --- ### Salons for Sale Near Me – What to Consider When Buying a Salon > Buyers guide to buying a salon, from Daysmart Salon. - Published: 2021-01-18 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salons-for-sale-near-me/ - Categories: Blogs Ready to take the next step in your career as a hair stylist? Running your own salon could be just the challenge you need. You’ll reap the rewards of being your own boss, including the flexibility to set your working hours, offer unique services, and support junior stylists. Whilst you might consider opening your own salon, purchasing an existing salon reduces your setup time and provides pre-existing business, helping you stay afloat in those crucial first months. But finding the right salon is a trickier than a quick Google search for ‘salons for sale near me. ’ Keep reading to find out what you need to consider when buying an existing hair salon. We’ve got all the info you need to feel confident in your next step! Is It a Good Investment? You might be itching to kickstart this exciting new chapter of your career but making sure your money is invested wisely will make your transition from hair stylist to salon manager so much smoother. When you review salons for sale, the first question you need to ask is: is it profitable? To help you determine this, ask the current owner to provide the last two years’ accounts and have them checked by an accountant. Indicators to reviewinclude revenue, operating expenses, and net income. If the business isn’t performing well, investigate what’s not working. Perhaps the salon isn’t advertised well, is in a difficult location, or isn’t as modern as other salons in the area. Some of these challenges are easier to overcome than others but ask as many questions as possible to avoid unpleasant surprises further down the line. KPIs and Management Another thing to consider is how the business is performing against its key performance indicators. Performance indicators apply to all areas of the business including, sales, operations, and marketing. Although it can be tempting to focus on sales alone, make sure you look at the bigger picture. The salon manager should be able to explain how the business is tracking against its KPIs and if the salon is using salon management software such asDaysmart Salon,it should be simple for them to provide the management accounts and reports for you to review independently. A thorough review of KPIs will establish what needs to be done in the first few months of your ownership and highlight areas for improvement. Take it as an opportunity to create a roadmap for your new venture! Leases and Terms of Sale You need to know exactly what’s included in your salon purchase and what legal responsibilities fall to the salon owners. For example, if there is a lease agreement for the salon, you must check that the lease is transferable upon purchase, how long it lasts, and whether it renews automatically. The last thing you want is to invest your hard-earned savings in the salon of your dreams, only to be smacked with an enormous bill before you’ve got things off the ground. If the lease has less than three years left,... --- ### How to Build Clientele: A Hair Stylists Crafty Guide > Daysmart Salon offers the top tips on building clientele for your salon business. - Published: 2021-01-16 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/building-clientele/ - Categories: Blogs How to Build Clientele: A Hair Stylist’s Crafty Guide For freelance hair stylists, figuring out how to build a clientele can be a struggle. Not anymore! In this article, we’re sharing all the top tips to get and keep you on top with a devoted and loyal customer base you can rely on. As a freelance hairstylist, some of the hardest work you do has nothing to do with cutting hair. Renting a chair in a salon is merely one step toward building your business. If you’ve been looking at it as a finish line, it’s time to adjust your thinking. Yes, you’ve put in a ton of work getting to where you are and that’s wonderful. Pat yourself on the back. For real. But, there’s a lot more to working as a freelance hair stylist. You have to build your reputation, your client base, and develop your own professional brand. Don’t worry, though. Your reputation will come with the strength of your work and your professional brand can function as an extension of the salon you choose and your personal style at first. Building your clientele, though, takes more skill and a bit of finesse. We’ve put together a list of the best things you can do to gain andretain clientsand make a name for yourself. Keep reading to learn how to build clientele as a hair stylist. How to Build Clientele Within the Salon If you’re currently renting a chair in a salon to try and build up your clientele, there are lots of things you can do — and some things you should avoid — to retain clients. Make Sure Clients Have a Positive Experience Probably the most important thing you can do to build client retention is to ensure that every person who sits in your chair has a good experience. In addition to giving them an amazing cut and/or color, don’t neglect the basics ofcustomer service: Be professional, friendly, and respectful. Communicate clearly every step of the way — check in throughout the appointment. and let the client know what you’re doing and why. Greet clients and make them feel welcome. Advise clients on promotions and products, but listen to what they want first and foremost. Let clients know what to expect from the process and about the cost upfront. Don’t be shy when it comes to inviting them back for their next appointment. It’s also important to know what clients don’t want out of a salon experience. Some big no-nos include: Poor personal or booth hygiene Gossiping with other stylists Not listening to the customer’s wishes Inattentive stylist and/or a long wait Offer a Referral Rewards Program Once you’ve won clients over with your professionalism and technical ability, you should also be sure to ask for a referral. Let the client know you’re new to the salon and working on building clientele. You can increase clients’ motivation to refer their friends and family by creating a referral rewards program. Give clients a discount for... --- ### 17 Hair Salon Ideas You Need in your Marketing Strategy > Daysmart Salon provides top hair salon marketing tips to generate more clientele to your business. - Published: 2021-01-11 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-ideas/ - Categories: Blogs Let’s face it: this past year has beenrough for all stylists. As we move forward into the new year and a new world, it’s time to start things off with a bang. Has your salon been through the wringer? Do you need any creative hair salon ideas for marketing and advertising? Worry no more! We have a list of 17 salon marketing strategies you need to implementyesterday. 1. Family Hair Care Packages The idea’s geared mainly to those ready to rollas soon as restrictions lift. Entire families have gone without proper hair care formonths. They’re beyond ready to get haircuts, styles, and colors once they know they’re safe. You don’t even have to have the whole family come in at once! Just make sure that they have a card or code to establish that they’re all using the same care package. This lets you bring in more clients, and saves them money on getting their whole family back to looking their best. 2. Refer a Friend Discounts These are oldies but goodies used in many different businesses. You can extend customer referral cards, which can offer credit to their account when turned in by the client they referred to you. Alternatively, you can send an email or other form of marketing copy to the client including a discount code as a ‘thank you’ for the referral. Clients will sing the praises of a great stylist to anyone who will listen. Why not capitalize on that to boost your leads? 3. Loyalty Rewards The classic ’10 visits and 1 freebie’ model has persisted for generations and across business models. Whether you offer a free add-on service or a discount to their regular service, you’ll save clients money. Most places these days neglect to reward their customers, even when their prices are low. When clients know that they can save money and that their loyalty gets rewarded, they’ll keep coming back. 4. Invest in an Influencer Influencer marketingis here to stay. If you know of any local celebrities, be they online or not, getting their stamp of approval helps boost your brand. Be creative with who you are choosing as your influencer as they are an extension of your brand, fashions are always changing as is your brand so consider seasonal influencers. Whomever you choose, just be sure they are memorable! If you don’t currently have any influencers living locally, you might consider having one on the payroll. They get paid, they get styled and they advertise it, you gain leads. They gain more attention, clicks, and money while doing it. It’s a mutually beneficial relationship. 5. #BeforeAndAfter Connecting with the family package mentioned before, this is a fun hashtag that people love browsing on Instagram and Twitter. Everyone loves a good makeover! Just look at thepopularity of reality TVmakeover shows. You can use this hashtag with clients or with your own stylists to show off their skills at personal reinvention. Something like this could prove especially lucrative once people start being... --- ### 12 Salon Products to Help You Accomplish Your 2021 Goals > Daysmart Salon highlights 12 salon products to accomplish your salon business goals in 2021. - Published: 2021-01-02 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/12-salon-products/ - Categories: Blogs As a salon stylist, your clients are looking to you for guidance when it comes to their haircut and color. You’re the expert! You’re knowledgeable enough to know what’s the perfect cut for their face shape. You know the exact shade of auburn that will make their green eyes pop. The same is true for hair care products. A salon should always have a selection of fabulous products that will make a new hairstyle from good to great. Having hair salon products for your clients to try will drive up sales and put money in your pocket. 2021 is here, and your clients probably have some hair goals they want to achieve. Here’s a list of 12 top hair salon products that they (and you! ) need to try. Top Hair Salon Products You Should Try in 2021:1. Oribe Dry Texturizing Spray Not only does Oribe’s Dry Texturizing Spray smell amazing, but it’s also a favorite of Mary-Kate Olsen. This mist will give your hair incredible hold and texture. Are you dying to have tousled, voluminous hair in 2020? Then this spray is one of the best salon products for you. 2. Moroccanoil Curl Defining Cream This product should be on every curly girl’s salon products wish list. Moroccanoil’s Curl Defining Cream will keep even the kinkiest curl frizz free. This is only one of Moroccanoil’s fabulous items. For women with curly, wavy, frizzy or dry hair, any of their salon products is worth the investment. 3. Briogeo Scalp Revival Treatment For those with a dry, itchy or sensitive scalp, the Briogeo Scalp Revival Charcoal + Tea Tree Oil Treatment is a must-have. This product will keep your scalp moisturized. Great hair starts with a healthy head. 4. Living Proof Dry Shampoo Living Proof’s Perfect Hair Day Dry Shampoo will extend the life of your hair between washes. You might be thinking that all dry shampoos are pretty similar. But this is one of the best salon products around because it doesn’t leave behind a powder residue. How many dry shampoos can say that? 5. OUAI Repair Shampoo OUAI’s Repair Shampoo can bring even the driest, most damaged hair back to life. Your hair will instantly look silky and stronger. This product is great for women with color treated hair. It contains no sulfates which is a pesky little ingredient that strips your hair dye. 6. Kevin Murphy Blonde Angel Wash Keeping blonde hair from looking brassy is tough to do. With Kevin Murphy’s Blonde Angel Wash, you can keep your color the shade it’s meant to be. The secret to this shampoo is that it’s infused with lavender tones. This color won’t deposit, but will actually neutralize your blonde. You’ll be left with the bright, fresh hair you have just after leaving the salon. 7. Bumble and Bumble Overnight Hair Mask If you need a deep conditioning to get rid of dryness and breakage, this product will do the trick. Work the Bumble and Bumble While You Sleep Overnight... --- ### 12 Fun Gifts for Hairdressers They'll Be Sure To Love > Birthdays, seasonal holidays, anniversaries, salon launches: there are many opportunities to get unique gifts for hairdressers. - Published: 2020-12-25 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/gifts-for-hairdressers/ - Categories: Blogs Birthdays, seasonal holidays, anniversaries, salon launches: there are many opportunities throughout the year to treat the stylist in your life. Knowing what to buy a hairdresser, however, is a little tricky sometimes. Here’s our list of top unique gifts for hairdressers for you to bookmark and refer back to for every present-buying occasion! 12 Gifts For Hairdressers:1. Personalized Apron A stylist without an apron is like a boat without paddles: pointless. Hairdressers need to protect their clothes from hair dye, bleach, and simply from getting wet every time they stand at the wash station. A personalized apron will protect them in style and help customers remember them, too. From simple name embroidery to cheeky slogans, pick something that reflects their personality to guarantee that they’ll wear it day after day. 2. Insulated Travel Mug Hairdressers are forever making coffee then not having time to drink it. An insulated travel mug will stop their days of endless cold coffee and they can even take it to mobile appointments. Choose a bamboo mug for the most eco-friendly option. Bamboo is light, environmentally friendly, and retains heat well. 3. Slogan Tote Bag Stylists need to schlep around a lot of stuff every day, even just to the salon and back. From combs and brushes to clips and new products, you just know they’re going to need something to carry it all in. A tote bag with a fun stylist-related slogan will help brighten their day as they carry around their stylist tools with a tongue-in-cheek bit of humor to see them through the difficult appointments. You can even design your own for a truly unique gift. 4. Back Massage Cushion A day in the life of a hairdresser is long – and spent standing up most of the time. Aches and pains at the end of every day are just part of the job. An automatic back massage cushion will help ease their aching arms and back at the end of a long day. Alternatively, think of their poor sore feet and get them a handy foot spa to rest their weary paws. 5. Comfy Hoodie Stylists work at all hours, often waking up at the crack of dawn to attend to early-bird clients like brides on their wedding day. Give your stylist something to slouch out of the house in on a cold morning to add a little comfort to their early starts. An oversized hoodie cannot be beaten as the ultimate comfort clothing! 6. Salon Wall Clock Help your hairdresser keep track of important timings with a funky wall clock to add to their salon decor. They’ll never accidentally leave the dye on too long or run over their appointment times with an awesome timepiece in pride of place. If you’re not confident matching their salon decor with your clock, you could opt for a waterproof watch that they can keep on even when washing clients’ hair. 7. Tattoo Gifts For Hairdressers Many hairdressers are so committed to their art that... --- ### Check Out What We've Recently Released! > Daysmart Salon is frequently updated with new features so you can streamline your operations, increase your profits, and grow your business. - Published: 2020-12-22 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/whats-new-q4-2020/ - Categories: Blogs Daysmart Salon is frequently updated with new features so you can streamline your operations, increase your profits, and grow your business. Our latest release ensures better client communication and helps you boost revenue through your online booking site! Learn more about these exciting new features below: Scale Personalized Client Relationships with Two-Way Text Messaging! The holiday season is upon us and although business might look different this year – communicating more effectively with clients should be a top priority, and text messages are rapidly becoming a preferred means of communication! In fact –67%of clients would rather text about appointments than by email or phone, and75%are frustrated when they can’t respond to a text from a business. For that reason, our latest feature– Two-Way Text Messagingis fully integrated with SMSAppointment Reminders. In-App Notifications in Real-Time Provide customers with your business’s special SMS number, and view notifications in the upper right of your Daysmart Salon software every time you receive a new text message. Message notifications are viewable from every screen – so you never miss an important message. Impress Clients With Speedy Replies Working in a salon means being in constant contact with clients, andcommunicating effectively shouldn’t be a challenge. Daysmart Salon two-way texting simplifies responding to incoming questions or initiating new client conversations! Simply click on the message icon (located at the top right), click the plus sign on the left to start a new message – from here you can either create a brand new message, type in an existing client’s name/phone number, or type in a new phone number to start a new message. All incoming/outgoing messages will show on the left side of the screen and will display a name (if they are a client in your database) or a new phone number if they aren’t. Click the settings gear to filter by unread or archived messages. Communicate With Clients Anywhere, Anytime Engaging with clients doesn’t have to end when your shift does (although it can if you want it to), turn onin-appmobile notifications to ensure you never leave customer inquiries lingering. The Daysmart SalonMobile Appsfor Apple and Android will allow you to communicate with clients at any time from the new‘Messaging’ tab. Include emojis💇‍♀️ ✂️ 💄 🙌 🎂 💈💅🏽in your text messages to entice and engage clients and receive photos from clients with past styles, cut/style preferences, makeup looks, and more! Turn on in-app mobile notifications and never miss a message. Learn more about our latest communication tool –Two-Way Texting, and start communicating with clients on the channel they prefer. Call us at (800) 527-7600, visit thisstep by step articleor watch ourtraining videoto see it in action! (Note: You do need toset up email or text remindersin order to use the Two-Way Texting feature and integrated desktop subscribers will need to be signed up forRemote Access). Boost Revenue By Selling Gift Cards Through Your Online Booking Website! Keep profits coming into your salon even when you’re closed with our latest feature –Online Gift Cards. As part... --- ### The Best Nail Salon Names for 2024 > Searching for the ideal name for your nail salon business? Dive into our comprehensive guides on the best nail salon names in 2024. - Published: 2020-12-11 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/nail-salon-names/ - Categories: Blogs There are over one million salons in the United States. With so many different businesses competing for customers, it can be difficult to make a name for yourself. This leaves us with the obvious question of how to do it. You may set yourself apart in many different ways, one such answer is in the question itself. How do you make a name for yourself? Try giving your business a unique name, one that fits the industry while also standing out beyond other nail salon names. A lot of different businesses succeed by having an awesome name. We’ll talk more about the salon name ideas in the paragraphs below. Nail Salon Names To Inspire You:1. The Nail Box The best business names are clever while also getting the goal of the business across. This great play on ‘mailbox’ does both. Right off the bat, we know that this is a nail salon with a bit of charm. Keep in mind that it’s always best to put some design flair into your sign. For instance, what would you think of this same shop if the name was in metallic lettering, and the background looked like a two-by-four? 2. Fingers 2 Toes This nail salon business name is also short and sweet, but it’s a little less direct than some of the previous entries. Nevertheless, it gets the point across. FIngers 2 Toes is a clever name because it tells you it’s a nail salon without directly saying it. It’s a business concerned with fingers and toes, and what would that be other than a nail salon? 3. Filed Away Filed Away is yet another great play on words, mixing the filing of nails with the papers one might deal with at an office. It’s also very easy to remember. 4. Bellacures Continuing with the trend of clever and indirect is Bellacures. It’s a combination of manicures or pedicures with ‘bella”, which means ‘beautiful’ in Italian, Spanish, and Latin. The catchy nail salon name promises beautiful nails, and the use of a foreign language adds a bit of sophistication. Plus, it’s short and memorable. 5. Tipsy Turvy Nails Going off of ‘topsy turvy’, this is a clever nail salon name that reminds you of the French tips that are often done at nail salons. The word nails is also in the name itself, so there’s no mistaking the salon for something else. 6. Sweet Feet Pedicures Pedicures are right in the name of this nail salon, although it raises the question of whether they also do manicures. Plus, it has a great rhyme scheme to make it stick in your head. It’s also especially catchy for literature or movie buffs, who will remember ‘Sweet Feet’ as the nickname of the fictional baseball star Clyde Livingston from Holes. 7. Sin City Nails Sometimes a direct approach really is the best salon name idea. Sin City nails is a great name. It tells you where it is and lets you know that it’s a... --- ### Salon Trends Predicted to Dominate 2021 > Here are the hottest salon trends of 2021, from Daysmart Salon. - Published: 2020-12-11 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-trends-2021/ - Categories: Blogs Salon Trends Predicted to Dominate 2021 Wespend an averageof $55,000 on hair and grooming in our lifetimes! Keeping up with the current salon trends is the best way to make sure your clients are getting the best experience possible. ! With that being said, the trends change so frequently that it can be difficult to know what is in and what is out! Don’t worry though, we have got you covered! We are making sure you don’t get left behind with this article full of all of the beauty salon trends you can expect in 2021. Let’s take a look! The Age of the Influencer It is no secret, social media platforms like Instagram, Snapchat, and TikTok are influencing trends faster than any other platform in the industry. Instagram, for example, has500 milliondaily active users! These platforms can make or break a salon. Your guests want to receive treatments that they see on these platforms. They want to visit the salons based on beauty salon trends their influencers are showing them. Getting involved positively with these platforms, and certain influencers is going to be huge in the future in terms of salon market trends. Business Mogul Meets Beautician As we said, social media is changing the hair salon industry and other beautification industries in many ways. Clients are savvier as to what treatments they want and the process behind the treatments. They want their beauticians to be experts and they want to feel heard. Streamlining communication and keeping those channels professional should be your focus. There are so many digital tools that are designed to solve those communication disruptors, if you’re using your personal number for business in 2021, you’re doing it wrong 🙂 Clients are looking for someone they can trust, and with online review platforms being so easy to access, it is essential for beauticians to craft their image and brand with care. Creating a persona that clients can feel comfortable and confident with is the key to success in 2021. Make it easy for your clients to access appointments, read reviews, get in touch. etc. to ensure growth and return business. Featured below is Daysmart Salon’s two-way-texting platform that keeps your client communications professional and in one place. Eco-Friendly Solutions Arecent studyshowed that customers felt 92% more likely to trust a business that had socially conscious or eco-friendly practices. That trend is here to stay in 2021 and beyond. Consumers are being more and more conscientious about the environment and social issues. Clients want to know that the products that are being used are good for them and good for the environment. There is a growing concern in the industry about where products, such as human hair for extensions, are being sourced. Making your salon have aneco-friendly focusis an important salon trend for the future. Cultivating an Experience At the end of the day, there are hundreds if not thousands of beauty salons in a city that a client can choose from. If you want to keep... --- ### Famous Hair Stylists Making an Impact on the Beauty Industry > Many famous hair stylists have received praise for their work with celebrities as well as their innovative ideas and techniques. - Published: 2020-12-04 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/famous-hair-stylists/ - Categories: Blogs Whether you own a salon or simply love trying out new hairstyles, it’s important to remember that the trends we love so much are thanks to stylists who changed beauty as we know it. While many stylists have received praise for their work with celebrities, others have become famous for their innovative ideas and techniques. In this article, we’ll pay tribute to famous hair stylists. Read on to learn what makes their work so great. Iconic Stylists of the Past Althoughtrends come and go, they often make way for new ideas and revolutions on the way. Many of the styles we love so much today came from these great hairstylists of the past. Vidal Sassoon One of the most famous Hollywood hairstylists in the world,Vidal Sassoonstarted out cutting hair in his London based salon in 1954. He later became well-known for his short and angular haircuts that were iconic of the 1960s, such as the bob and pixie cuts. Women were drawn to these styles because they gave them a sense of freedom that previous haircuts hadn’t. His hair product lines were designed to cater to both celebrities and ordinary people. In fact, his Wash and Go 2-in-1 shampoo and conditioner was the most popularhair care productof the 1980s. Today, his legacy continues through Sassoon professional hair care products and the Sassoon Academy in London. Kenneth Battelle Working with some of the most famous names in Hollywood, there’s no wonder thatKenneth Battellebecame as famous as he did. He reached the height of his fame for creating Jackie Kennedy’s bouffant, which gave her the appearance of a lengthened face and balanced her cheekbones. Additionally, he styled actresses such as Lauren Bacall, Audrey Hepburn, and Marilyn Monroe. In fact, he actually rescued Monroe’s hair when it was falling out from overbleaching and perms. Madam C. J. Walker ‘The first black woman millionaire in America’ started her business journey developing hair care products for black women. Her own hair loss inspired her to create the “Walker system” of hair care which through self-promotion and a knack for entrepreneurial endeavors she created a black business empire. She sold her products directly to black women and eventually grew her company large enough to employ her own “beauty culturalists” who would hand-sell the products for her. The “Walker System” was the solution she developed to address her own scalp disorder which led to her losing much of her own hair. This treatment changed the entire black hair care market, it combined a preparation process, lotions and iron combs. Her differentiation specifically called attention to the health of the women who would use her products. A woman who truly made lemonade from the lemons she was given. Raymond Bessone This British hairstylist of the 1930s left a mark on the hair industry with his interesting innovations and ideas. He firmly believed that long hair made women appear older than what they really were and therefore designed short haircuts to help them look younger. He also was one... --- ### Use Instagram to Increase Your Salon’s Status and Sales > Learn how to utilize instagram effectively as a salon business owner. - Published: 2020-11-30 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/use-instagram-increase-salons-status-sales/ - Categories: Blogs Discovering how one little app’s visual storytelling is creating a positive buzz for other shops will help you enhance yours. We’ll help you refine a cohesive strategy for building and supervising your online following. Image Resource Daysmart Salon guest management tools include handy picture cataloging and filtering functions for desktop users and a new hair salon app for quick mobile access. Besides providing references for past and future looks, the Client Photos feature makes sharing before-and-after shots on Instagram a snap. Customer Development Displaying artistry through Instagram images, updating frequency, and results vary by salon. Here are a few success stories we’ve found: One salon posts once or twice daily, alternating between stylists to fit the brand’s aesthetic. This encourages hairdressers to feed off each other, creating growth opportunities. Four of every five first-time guests came in only after viewing that shop’s Instagram page. In another salon, 80% of their new clients came from personal referrals. Instagram alone brought in the remaining 20. After a solid year focusing on upping their Instagame, its influence rose to 30%. The resulting expansion led to a larger facility and staff. A veteran owner achieved her dream of specializing in color services, all thanks to Instagram. Her social media presence doubled her patrons AND income over three years. Where magazine and radio spots referred three first-timers per month, Instagram upgraded her to five per week! PRO-TIP Instagram recently increased its max duration for videos to a full minute. Show your clients exactly what they can do in under 60 seconds when they’re in a rush! Follower Insights Fans aren’t seeking examples of perfect hair, makeup, and lives. They’re interested in real experiences, information, and comments helping them feel they know you as a relatable person. Increasing content substance, tips, and inspirational value gain better responses. Themes like #MakeoverMonday and #TBT (Throwback Thursday) intensify eagerness to find out what’s in store next week. In general, viewers tend to prefer colorful and concise presentations. Featuring popular celebrities in images can boost your potential like count, but showing you clients how you can help them achieve those same looks will have them looking for your Book Now button. Growth Tips Profile: Your bio needs identifying details about your specialties (styling and coloring, for example) along with your city and state. Images: Fewer memes, more signature hair photos. Layout from Instagram helps you feature dramatic before-and-after pictures that encourage positive feelings about makeovers. Repost your favorite looks after red carpet events and award shows on your Instagram page (crediting/tagging responsible creative parties, of course. ) Tags: Help followers locate your work by using up to four right hashtags. Include your salon’s name, city, and descriptions reflecting your content. Timing: Post every morning and/or evening around breakfast and after-dinner times when most salon pros and consumers can access Instagram easily. Sunday posts get the most traffic and engagement! A lot of coffee and the right filter can go a long way on your day off. Engagement: Follow your salon... --- ### 15 Festive Designs for Christmas Nails > Tis the season to be glamorous! Daysmart Salon highlights the top Christmas Nails Designs of 2024! - Published: 2020-11-25 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/christmas-nails/ - Categories: Blogs The Christmas season is upon us once again, and one of the great joys of the holidays is decorating. For some of us, though, decorating our house is not enough. Instead, we need something a little more personal to get into the holiday spirit. For some, this means wearing Christmas-themed sweaters. Others put on necklaces or bracelets with holiday charms and decorations. Some even use makeup, and if you’re among this group, we’ve got great news for you. We’ve found some awesome Holiday nail design trends to keep you looking and feeling festive. Read on, and we’ll tell you more about them. Our top 14 Christmas nails:1. Candy Cane Stripes Let’s face it, painting is tough and painting on something as small as a fingernail is even tougher. If you’re not among those who are artistically inclined–most of us aren’t–it may seem like having themed nails is only a pipe dream. It’s not, because there are plenty of creative designs out there that don’t require a lot of skill to pull off. Among these are candy cane stripes. Simply paint your nails one solid color–candy canes come in a huge range of colors these days–and draw stripes on them in a different color. If you really want to switch things up, you can do a different color for each nail. 2. Presents Another unique idea that’s not too hard to do is painting your nails like presents. Again, it just involves one solid color, followed by stripes in a different color drawn over it. Some like to add a bow onto these designs, but a simple cross pattern imitating ribbons should sell it. 3. Polka Dots This is a classic pattern that works almost any time of the year. Just add some red or green or even paint white polka dots to look like snow and it works for Christmas, too. 4. Santa He’s making a list and checking it twice. He’s gonna find out whose nails are nice. What says Christmas more than Santa Claus? Not only is he jolly and representative of all the joy this holiday brings, but he’s also pretty easy to put on your nails. To pull off this design, just put a red section at the top of your nails, followed by a thin white stripe. Then paint a small part of the bottom white, add two black dots for eyes, and a pink one for a mouth. 5. Penguin Christmas Nails This design starts with painting your nails black. Once this has dried, draw a white half oval within the black area of the nail. Above that, add white circles with black dots to make eyes, and then three orange dots to make a beak and feet. 6. Reindeer Christmas Nails This is the same premise as the penguin design. Paint your nails brown, then add a round red nose, two white eyes with black pupils and add antlers. 7. Snowman Christmas Nails To make this one, just draw three white dots on... --- ### Customer Spotlight: Belleza Hair and Nail Studio, Inc. > Daysmart Salon highlights Belleza Hair and Nail Studio and the tips they utilize to have success in the salon industry. - Published: 2020-11-22 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-belleza/ - Categories: Success Stories Daysmart Salon customers are passionate small business owners who excel at what they do. As part of our commitment to supporting and educating entrepreneurs, we created a Customer Spotlight series to showcase our customers’ expertise in growing a successful business. For our latest Customer Spotlight, we sat down with Dawn and Ann Belleza, owners of BellezaHair and Nail Studio, Inc. in Frederick, Maryland. The two talk about how they’ve successfully balanced maintaining creativity with managing a salon for the last 17 years. Q: What is your favorite part about running a salon business? A:We get to mesh the creative part of our personalities with our business leadership skills. In hiring employees, we choose the talents that will help our business continue to grow, which is rewarding to see in real-time. A lot has happened since we first opened theshop17 years ago. We have a strong team herethat isalways full of good ideas. Q: What are some of the biggest challenges you face as small business owners? A:Running a small business takes a lot of time—more time than I think we could have ever imagined. A big challenge is not only taking the time needed to run and manage the salon, but also finding theopportunityto fund additional programs or renovations, and deciding what changes need to beprioritized. We’re constantly reevaluating and improving to give both our employees and customers the best experiences. Also, we remain mindful that not only are we the business owners,butwe’re also HR. It’s our responsibility to make the rules and regulations and enforce them. If there are personality conflicts—andwith a lot of people working in a small space together, there are guaranteed to be some—it’s our job to stepinand manage that. Those issues aren’t fun, butluckily,they happen rarely. Q: What advice would you give other professionals who want to pursue careers in the salon industry? A:The biggest piece of advicewewould sharewithsalon professionals—or any professionals—is that you don’t want to micromanage your staff. You can’t be a control freak,despite how much youmight want to be in this business. When dealing with very creative people, you must tailor your business style to each person. This can be tricky. Youhave tonot onlyadapthow you deal with a situation but alsoanticipatehow your staff member is going to deal with the situation. Q: What tools do you use to best manage your business? A:We’ve used Salon Iris—twice! We used it for the first time 10–11 years ago when we firsttransferredfrom paper toacomputerized system. It was so user-friendly and made the transfer from paper to digital very easy. Then, an employee joinedour team who had used another software, so we switchedto that for about a year and a half. However, we didn’t like it as much, so switching back to Daysmart Salon was the obvious choice. Now, we’ve been using it consistently for about fiveyears. Q: How hasDaysmart Salonsoftware helped you grow your business? A:Daysmart Salon hasnot onlyhelped our business grow, but it has also allowedour stafftoindividually grow their clientele. Allour employees have Daysmart... --- ### Set Yourself up for Success With These Tips on Renting a Salon Chair > Rent out all your salon chairs for optimal business performance as a salon business owner. - Published: 2020-11-20 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/renting-a-salon-chair/ - Categories: Blogs It’s possible, if you rent a salon chair. There are plenty of benefits to acareer in hairdressing, including creativity and flexibility, but many people are drawn to the industry because they want to work for themselves. When renting a salon chair, you’ll have the freedom to see your own clientele, with the support of an already established salon. Owning your own business brings a lot of uncertainty, especially now, so many hairdressers may prefer to rent. If you’re ready to set yourself up for success, keep reading to find our top tips to find the perfect salon for your business. Before Renting a Salon Chair, Make Sure you’re Clear on the Rental Agreement One of the key questions to ask when renting a salon chair is how the rental agreement works. This can vary from salon to salon, but before signing a contract, you want to make sure you completely understand what you’re responsible for. Not all salons operate the same, as there are a few different models. The salon may offer a fixed rent, where you pay a flat fee per month to rent the chair. This is the simplest method, as it’s easy for you to budget how much you’ll need to pay. Or, they may offer a percentage agreement, where the salon takes a percentage of your earnings. If you are unsure how much work you’ll bring in, this may be a good option, since you’ll pay less when you earn less. Some salons may also offer a combination of both, where you pay a monthly rent plus a percentage, but you may not feel comfortable with that arrangement. The cost of renting a chair in a salon can vary greatly, depending on location, the popularity of the salon, and its size. Once an agreement has been reached, both parties should sign a contract. Make Sure You’re Comfortable with the Salon One of our top tips when renting a chair is to make sure you’re comfortable with the salon and its staff. Even though you’ll technically be working for yourself, you and your clients will still be spending a lot of time there. Do you get on well with the other hairdressers? Do you agree with their business model? Will the location be easy for your current clients to visit? For a chair rental to be successful, both parties have to be happy with the situation. Ideally, a chair rental will be a long-term partnership that can grow over time. Are You Expected to Sell Products? How do you feel about promoting salon products to your clients? Some salons are very big on selling products and will expect you to do the same. Before renting a chair, learn more about what the salon expects from you when it comes to sales. If you don’t feel comfortable selling products, but the salon is asking you to do so, then it may not be a good match for you. Are You Allowed to See Walk-In Clients? Another consideration before... --- ### The 2020 Small Business Saturday Marketing Checklist > Here's how you can get yourself in a good place for this small business saturday. - Published: 2020-11-17 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/small-business-saturday-marketing-checklist/ - Categories: Blogs After a year like 2020, it feels like small businesses deserve a full week dedicated to their support and success. Nevertheless, Small Business Saturday poses an important opportunity for salons to promote their shops, boost sales and raise awareness for their current offerings and availability. As the pandemic progresses, many consumers recognize the importance of supporting their local businesses and want to help – so it’s important that salons communicate how customers can best engage with them. Owners don’t want to miss out on a sale or goodwill due to lack of visibility. With November 28 only a couple weeks away, follow our simple checklist to make this Small Business Saturday pandemic friendly. Offer Special Services Many small businesses are still recovering from the first wave of pandemic-related shutdowns, so offering discounts may not be the best move for business. Instead, salons should skip the discounts, maximize all the revenue they can and offer special services instead. For instance, for customers who are reluctant to shop in person, you can offer curbside pickup or at-home delivery. Create specific offerings around these services, such as a bundle of hair products that can be packaged neatly along with promotional materials. Providing creative and convenient services to celebrate the holiday is a great way to show customers you want their business. Stock Up On Gift Cards During the first wave of pandemic-related shutdowns, many consumers purchased gift cards to show support for their favorite local businesses, even when they couldn’t shop there in-person. Knowing a second wave may be on its way, customers may do the same this Small Business Saturday. Give shoppers the option to purchase a customized gift card with your store’s logo to raise brand awareness and build in repeat business. Highlight Memberships While big discounts may not be the go-to marketing strategy this year, salons may want to offer small discounts for customers that sign up for membership services. For instance, if customers keep their card on file or sign up for unlimited haircuts over five months, there should be a small financial incentive – and you benefit by knowing you’ll have recurring business. Create And Update Your Online Presence Knowing that consumers may be less comfortable with in-person shopping experiences this year, salons should make sure that A) they have a website, B) their website is up to date with all their current offerings, products and store hours, and C) that customers can book out appointments in advance. Websites should also look polished and professional – to reflect the business accurately – and include Small Business Saturday marketing materials. Prepare Your Space If your business will be open for in-person shopping on Small Business Saturday, make sure you are prepared for an increase in foot traffic. Consider marking six-foot increments on the floor so customers know how to socially distance in line. Increase store hours and have extra employees come in to help count customers, take temperatures and hand out masks as needed. Most important, if you have... --- ### Hair Salon Sales Bringing in Clients This Holiday Season > Are you trying to squeeze in as many sales as possible before the end of the year? Holiday promotions are the perfect way to increase hair salon sales. - Published: 2020-11-13 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-sales/ - Categories: Blogs Are you trying to squeeze in as many sales as possible before the end of the year? Holiday promotions are the perfect way to increase hair salon sales before New Years hits. Consumers have lots of retailers competing for their money during November and December. Making your offers appealing can help you claim more of that spending. Keep reading for hair salon promotion ideas for the holiday season. Stocking Stuffer Display Are you letting your customers leave without encouraging product sales? Using your counter space and prominent display areas at the front of the salon is ideal for getting those extra sales before clients leave. Having easy holiday options to grab can really boost your sales at this time of year. Most people are busy and have a long shopping list. Giving them simple gift-giving options saves them time and increases your sales. Stocking stuffers offer a low price point that can encourage your clients to make impulse purchases at the checkout. Statistics show that19% of peoplemake unplanned purchases during the holidays and 30% sort of know what they want but wait until they get to the store for inspiration. Your stocking stuffer display can be the inspiration they need to make an unplanned purchase. Online-Only Deals and Contests Another way to use your social media platforms is through special offers and contests only for your followers. You can use those promotions not only to increase sales, but you can also use them to increase your follower count by encouraging current followers to share. Those new fans might book appointments or purchase gift cards and products to boost holiday sales. One idea is a 12 days of Christmas deals promotion. Every day for 12 days, offer a special with a discount on a specific product or a free gift with a specific purchase. Since there’s a new deal each day, it could encourage some of your clients and followers to come back multiple times and make additional purchases they didn’t originally plan to make. Holiday contests also get people excited since everyone loves the chance to win something for free. Use those contests to promote products you want to sell. Ask people to share your posts or tag friends as entries to help expand your reach on social media. Holiday Gift Bundles Stocking stuffers are usually smaller and more affordable, but don’t limit the pre-assembled gift options to a lower price point. Many of your clients are willing to pay more for larger gifts, especially if it means they can cross someone off their list with a complete gift. Creating gift baskets with coordinating products is an easy solution for clients. They can buy the basket and gift it to a friend or family member as-is. It takes the guesswork out of holiday shopping, and many consumers are willing to pay for that convenience. Display your thoughtfully curated gift packages on or near the counter to encourage those unplanned sales. You can also offer the option of a custom salon... --- ### Shiny Hair is Trending Check Out The Best Hair Shine Sprays of 2020 > Familiarize yourself with the top Hair Shine Sprays of 2020. - Published: 2020-11-13 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-shine-spray/ - Categories: Blogs Did you know that 68 percent of women are unhappy with their hair? Seeing as the average woman spends a little over $58,000 (yes, you read that right) on her hair over the course of a lifetime, it’s pretty sad that so many of us are unhappy with our tresses. Luckily, the right hair care products really can help make a difference in how one feels about their hair. For example, if you want ultra-shiny hair, then you need the right hair shine spray. What are the best hair shine spray products of 2020? Check out this guide to find out. 1. Alterna Haircare Caviar Infinite Color Hold Topcoat Shine Spray If you’re looking for a hairspray that has a wonderfully refreshing smell, delivers on the shine, and adds the perfect amount of height, then Alterna shine spray is the hairspray for you. What’s really special about this hairspray is that it’s made with sunproof technology to help protect your hair from the UVB rays. This spray is also ultralight, great for all hair types, and comes with color-fade protection. The current price for a 4. 2 fl oz bottle is $32. 2. Matrix Biolage Smoothing Shine Milk Matrix Biolage Smoothing Shine Milk comes in at an incredibly fair price- just $16 for an 8. 5 fl oz bottle. And, your $16 really goes a long way with this spray. Not only does the Shine Milk make your hair smooth and shiny, but it also offers a light, clean smell. It’s also an amazing detangler and best of all, it’s so light that no one will even be able to tell that you have spray in your hair. 3. Sebastian Trilliant Spray If you’re looking for a hairspray that’s great for color-treated hair, Sebastian Trilliant Spray is your answer. In addition to being great for color-treated locks, this spray is also ultra-conditioning, which means it’s great for anyone who has frizzy hair too. This spray also provides heat protection and volume in addition to shine, making it well worth the money. 4. Garnier Sleek and Shine Sleek Finish 5 in 1 Serum Spray Many haircare aficionados are wary about buying drugstore haircare products. However, if there’s one drugstore haircare brand you can trust, it’s Garnier. Not only does their hairspray give your locks a lustrous shine, but it also helps to eliminate frizz, tame flyaways, and calm down humidity-damaged hair. Coming in at only $7, this hairspray is a no-brainer for anyone who’s on a budget and wants a product that can truly do it all. 5. Soft Sheen Carson Optimum Oil Therapy Shine Booster If you’re really looking for a hairspray that delivers on the shine and saves you money, then you have to buy the Soft Sheen Carson Optimum Spray. This spray only costs $4. 99, but trust us, once you try it, you’ll realize that this a salon-quality spray. People love this spray because in addition to giving the hair some much-needed shine, it also helps the... --- ### How to Submit Your Salon For An Award > Confident in your salon? Submit your salon to be considered for these salon awards. - Published: 2020-11-12 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-awards/ - Categories: Blogs As a small business, you are constantly working to establish and grow your recognition in your local market and industry. While marketing and social media campaigns are essential elements in getting your salon’s name out there, it’s important that you focus on building not only visibility but also credibility. You might have referrals and reviews that show you offer high-quality services and products to your clients, but there is even more you can do to establish evidence of your excellence. One such tactic is applying for both local and industry awards. Not only does this validate the positive impression current customers have of your salon, but it also helps to engage new prospects and provides great content for your website, social channels and marketing campaigns. Not to mention, employees feel good working at an award-winning company. Still, submitting for an award is no small feat. It can be time-consuming and confusing, especially if you don’t know where to start. Follow these steps to streamline the submission process and win the accolades your salon deserves. Find the Right Awards to Apply For There are seemingly endless award opportunities out there, but not every award is right for your salon. You will heighten your chances of winning—and make the most of your time and effort—by choosing an award that speaks to the niche value of your business. Find the right award by: Choosing an award category that speaks to your strengths. Don’t apply to an award for salons just because you’re a salon. Identify what you do best—whether that is best-of-breed customer service, innovative offerings or a great workplace culture—and find categories that allow you to showcase those assets. Checking out the competition. If your competitors are applying for awards, all the more reason that you should be, too. Investigate which awards they have applied for and won in the past. Not only will these be good indicators for the important accolades in your industry, but it will be all the more exciting when you win them instead. Making sure you qualify. Oftentimes awards include certain caveats that are not initially obvious. Double check that the award welcomes entries from your industry, with your number of employees or your current annual revenue. You should also determine how much the award submission costs and qualify if the time and financial investment is worth the accolade. Exploring national and local awards. Don’t let the size or scale of the award stop you from applying. Some of the best small business awards are offered by national companies—and just because the applicant pool is large does not mean you shouldn’t apply (as long as you’ve established that the award is right for you). On the flip side, local business awards can help build recognition in your community. Also make sure to check out trade publications and magazines for industry awards that are more well-known among your peers. Writing the Award Submission Once you’ve found the right award, drafting the submission can be draining (and intimidating)—but it... --- ### How to Properly Tip Your Nail Technician > Tipping is a great way to show gratitude to your local nail salon. Here are some tips to help know how much to tip nail salon technicians. - Published: 2020-11-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/nail-salon-tip/ - Categories: Blogs Tipping can be a tricky business. According to survey results, 27% of respondents find themselves in ‘tipping situations’ that they haven’t encountered before. Tipping your nail technician may be one of these. While you might be unsure of how much to tip at the nail salon, there are many good reasons for tipping. If you have had a fantastic manicure, and want to show your appreciation, nothing can do so more than a nice tip. However, how much is too much? On the other hand, how much might be insulting? Navigating these tip amount waters can feel treacherous, as the last thing you want to do is over-tip, or worse, offend your favorite nail technician. Fortunately, we have some great guidelines that you can follow to be able to tip with confidence. Read on to find out what these are. How Much To Tip At The Nail Salon? 20% Is Standard If You Are 100% Happy! If you are wondering how much to tip at the nail salon, the standard is 20% if you are 100% happy. While this might sound like a lot, seeing as you are already paying the salon, it is standard across most industries. According to a survey done by the Credit Resource Center, the average American tips 20% for perfect service. Couple with this is the fact that nail technicians, although they might be highly qualified and experienced, do not always receive the best of pay. According to the U. S. Department of Labor, nail techs should be paid at least the minimum wage of $7. 50 an hour. However, sadly, this is not always the case, as many nail technicians have to rent their booths and provide their supplies. Taking these factors into account, if you are completely happy with the job that your nail tech did, it is fair to tip them according to standard. Additionally, if you felt that they surpassed your expectations, you can also top this amount by tipping up to 25%. So for example, if your favorite nail technician just did you the most stunning fall nail design, it doesn’t hurt to show a little love with a tip that is a bit over the 20% mark. Gel Nails Might Justify More While normal manicures justify a tip of 20%, gel nails can warrant a nicer tip. This is because gel nails take longer and require additional skills from the technician. For these reasons it is a nice gesture to tip your nail tech around 25% for gel nails, especially if you are very happy with them. They will appreciate your consideration, and the additional tip will make the longer procedure worthwhile for them. Tip Extra for Toes Can you imagine having to scrape the gunk out of people’s toenails? Yea, not all that appealing! Seeing as your nail tech will be having to do just that during a pedicure, it is a nice practice to bump up the tip a little when you are getting your toes done.... --- ### Customer Spotlight: Whitney’s Love Nail Beauty Bar > Check out our customer spotlight blog here. - Published: 2020-11-06 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-whitneys-love/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers who have been directly impacted by the pandemic to learn more about how they’ve adapted their operations to overcome the many pandemic-related business disruptions. This industry’s passion and innovation have never been more pronounced, and we hope this story might serve as a guide for those navigating difficult situations. We recently spoke with Whitney Love, the namesake owner of Whitney’s Love Nail & Beauty Bar, to learn about how she’s innovating her offerings in response to the pandemic, and how software is helping her to do so. Q: To start, we’d love to learn a little more about your business. A: Whitney’s Love is a full-service, multicultural salon. There’s a lot of diversity at my salon, which is something I’m very proud of. We service clients from older generations to the new, of all different races and ethnicities. For services, we do everything from cut and color, to facials and waxing. We also provide educational opportunities; I mentor young women interested in the industry. I’ve been in business for 13 years. I’m a licensed cosmetologist and was originally performing all the services myself. Then, three years ago, I realized the only way to be more productive was to have more “me time,” so I developed a glam squad to help me out. They’re truly an amazing team. We’ve since expanded into a second location, and last year we won best salon in our city. Q: How long have you been using Daysmart Salon? What’s been your experience with it? A: We’ve been using Daysmart Salon for about three years and started around the same time I hired the rest of my team. Daysmart Salon has been one of the major keys to my success. I use all its features, from the appointment book, to text marketing. I just took advantage of the memberships feature, which will save me if I have to close down again since I’ll hopefully retain those clients. It’s beneficial for me as a salon owner to have customers coming on a reoccurring basis, so the membership is an incentive for them to save some money while providing me business. Q: How has the pandemic impacted your business? A: Business is entirely different now. We had to completely shut down when the pandemic hit, but we were able to sell gift cards online through the software, as well as product packages and press-on nails. When we came back at the end of April, there were a lot of PPE expenses, especially since the demand for sanitation products was so intense. Fortunately, though, our customers came rushing back afterwards; from the day we reopened, I worked seven days a week for a month! Q: Do you still perform makeup services? A: Yes, we’re still offering all our usual services, including makeup. The makeup artist wears a face shield. We started offering just eye makeup for people who will be going to events wearing... --- ### 6 Creative Text Marketing Campaigns for Your Salon That Engage Clients > Here's how to utilize text message marketing to improve your salon business's processes. - Published: 2020-10-30 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/text-marketing/ - Categories: Blogs There’s an old marketing adage that when everyone else zigs, you should zag. When everyone else is using email, chatbots, and Instagram? Your text marketing campaign stands outbecause it’s different. A full64 percent of customersthink businesses should use SMS more often to contact them. Yet how do you know what to send them? How do text marketing campaigns work? We’ve got you covered! Read on for six ideas for text marketing. 1. Treat Customers Like VIPs With Text Offers Text marketing is a great choice to use with existing customers. You already have their details, especially if you send appointment reminders by text. Rather than having your stylists use their own phones, use booking software that hastwo way textingintegrated into its system. Set up a text marketing campaign for those customers who opt-in to receive marketing texts. Consider these your VIPs. These customers are already ‘warm’ in that they already spend money with you. They want to hear about special offers on a service they already use. You might send VIP-exclusive discount coupons, priority appointment booking, or other special deals. Text messages can get open rates ashigh as 98 percent. That makes them a more effective marketing strategy than social media, paid ads, or email. 2. Use Appointment Reminders to Reduce No-Shows Text messages feel more personal than an email or even social media messages. It also makes it easier to access groups in your customer base who may not use email or internet services that often. This makes text messages a great place to remind customers of appointments. It cuts cancellations and no-shows, which boosts your bottom line. Even the most organized people can miss appointments or forget a booking. Text them the details at the point when they book. Send a reminder a week before and again the day before. Automation can save you quite a bit of time if you have a booked calendar and can really streamline your booking process. Appointment remindersdon’t just work for clients–set up email and/or text appointment reminders for your employees to keep them in-the-know on any new appointments scheduled, appointment changes, and/or appointment cancellations. These text messages also remind customers of your brand. It’s a simple and low-cost way to keep your brand top-of-mind with them before appointments. 3. Offer Helpful Advice If reminders boostbrand awarenessbefore appointments, what can you send between appointments? Advice! People love receiving tips and tricks to help them look and feel better. You have two ways to do this. In the first strategy, you divide up your existing customers according to problems you know they have. That might be dry skin, dandruff, or frizzy hair. You can always poll your customers when you first meet them so they identify these issues for you. This means your customers will only receive tips that are useful for them. Getting tips about oily skin when theirs is dry won’t provide a good experience. In the second strategy, you send a variety of tips to your whole list. With this... --- ### Top Must Read Salon Magazines To Stay On Top Of Salon Trends > Keep up to date with these salon magazines and stay with the trends! - Published: 2020-10-30 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-magazines/ - Categories: Blogs We all need sources of style inspiration. For everything from clothes to home d? cor, we turn to magazines to inform us of trends. Well, what about salons? Sure, stylists should be updated on the latest hair trends. But there’s more that goes into salon style than just hair. The decor, the atmosphere, and all of the luxuries you offer clients go through trends as quickly as the dye on your hair. If your salon doesn’t keep up with the latest trends, those clients can easily support a competitor, instead. But how do you keep up with the latest salon trends? Here are salon magazines to start reading. HJi (Hairdressers Journal Interactive) HJi is one of the most vital salon magazines for the salon industry. The publication started back in 1882. This means this magazine has stayed on top of salon trends for over 130 years! What makes HJi stand out is the unique content they offer. Like a traditional publication, they offer written content and advice columns. But they also take it a step further and offer engaging video content, exclusive photography, celebrity insights, and even have their own award coverage. Professional Beauty/World Spa & Wellness These two publications are owned by the same company. Professional Beauty covers hair stylists and anyone in the cosmetic and nail industries. World Spa & Wellness focuses on spa trends and caters to privately owned spas and some of the biggest spas for industries such as the hotel industry. These are UK publications and are renowned throughout Europe. They lead conferences, awards, and other publications. Irish Beauty For everything beautiful in Ireland, Irish Beauty is the publication all salons in Ireland should follow. This magazine is a favorite because it’s loved by both salons and clients alike. NHF (National Hairdressers’ Federation) For everything beauty and cosmetology in the UK, the NHF is probably a familiar name. This is the industry leader for hair salons, hair stylists, and barbering. Rather than cater to the latest hair trends, this source supports business owners and gives stylists and salon owners the tools to succeed. The NHF has a publication to educate hairdressers, called Salonfocus Magazine. The magazine is packed with advice for hairdressers, salon owners, and barbers. The magazine also includes industry news and other hot topics. The Salon Magazine Another familiar name for most salons is The Salon Magazine. This magazine is a must-read or both stylists and clients alike. For stylists, this magazine is packed with advice, contributions from industry experts, and the latest salon trends and treatments. But what does Salon Magazine offer clients? Clients will also love reading about the latest hairstyles, colors, and product launches. Modern Spa Magazine For UK spa owners, this magazine is essential. Modern Spa Magazine offers advice for business growth and other industry announcements. You can read advice from experts, update yourself on industry predictions, and discover unique ideas for promoting your business and other necessities. But even clients can browse through this magazine while waiting for... --- ### Customer Spotlight Studio Bleu > Check out our customer spotlight blog here. - Published: 2020-10-29 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-studio-bleu/ - Categories: Success Stories Daysmart Salon customers are passionate small business owners who excel at what they do. As part of our commitment to supporting and educating entrepreneurs, we created a Customer Spotlight series to showcase our customers’ expertise in growing a successful business. For our latest Customer Spotlight, we sat down with Jacqueline Miller, the owner of Studio Bleu Hair Boutique in Ann Arbor, Michigan. Studio Bleu is an upscale private hair boutique offering a variety of services for an exceptional client experience. Q: Can you tell us a little about yourself and how you started? My name is Jacqueline Miller, and I am the owner of Studio Bleu Hair Boutique. I started Studio Bleu in 2017 and it was the best decision I have ever made! Before I opened my own studio I was a booth-renter for three years, and a commission stylist for a few years before that. Q: What made you want to strike out on your own? Working for someone else, or in someone else’s space, was definitely comfortable for me, but I had reached the peak of what I was going to be able to achieve financially. Growth comes from getting uncomfortable... so it was time to take the leap and get uncomfortable! I just knew in my heart the time had come, and so I found a space and began my adventure as an official business owner with a space to call myown. There’s a lot to think about and a lot of boxes to “check” when starting a business and at times I felt very overwhelmed. Q: How does Daysmart Salon help you run your salon? I operated for a while using another popular booking system and I had online booking, but I didn’t have an official website. I knew in order to grow and portray my professionalism to potential and current clients, I needed a real website, but I’m not super tech savvy so I shied away from doing it. Then Daysmart Salon came into my life! Once I heard a custom website was included, I was all in. I was nervous to try something new because change is scary, but Daysmart Salon has been a GAME CHANGER! I love how easy it is to customize my schedule, right down to color-coding services so I know exactly what my week looks like. The website was super easy to build and customize and I get compliments on it all the time. Daysmart Salon does every little thing I need a booking system to do and I couldn’t be happier. Q: How has the pandemic changed your business process? Returning to work post-Covid, it was crucial that I was able to let clients know what to expect and inform them of new Covid safety protocol procedures. Daysmart Salon allows me to customize reminder texts and emails so I don’t have to stress about reaching out to each client individually. My time is more valuable now more than ever, so having a system that saves me time and... --- ### Customer Spotlight: Rebel Salon > Check out our customer spotlight blog here. - Published: 2020-10-26 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-rebel-salon/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers who have been directly impacted by the pandemic to learn more about how they’ve adapted their operations to overcome resulting business disruptions. Their passion and innovation have never been more pronounced than in their responses to the challenges posed by the coronavirus outbreak, and we hope their stories serve as a guide for those navigating similarly difficult situations. We recently spoke with Gail Johnson, owner of Rebel Salon in Placentia, California, to learn about her experience running a business during a pandemic, as well as the ways in which she believes the salon industry is evolving. Q: To start, we’d love to learn a little more about your business. A: Rebel Salon is a Vegas-themed salon suite. I opened it two years ago, though I’ve been a stylist for 36 years. Over that time, I’ve seen a tremendous amount of change in the industry—especially in how stylists conduct business, and software is a part of that change. Q: How long have you been using Daysmart Salon? What’s been your experience with it? A: I’ve used Daysmart Salon in various salons for the past 10 years, so it’s been so refreshing to see how I can now use the software from the perspective of a salon owner. Even though I am a one-person business, I feel very professional. I don’t have a front desk assistant doing the clerical work for me; the software is my front desk. It gives me the reports my accountant needs, and it helps me keep track of salon products. And, if I were to add a new stylist to my salon, I could easily incorporate them into the program. The website builder has greatly helped me grow my business. Today’s clients want a salon with digital and social media platforms so that they can see what services are available and for what cost ahead of time. Daysmart Salon answers customers’ questions so quickly and helps me build an instantaneous connection with them. Q: How have you changed the ways you do business in light of the pandemic? A: Everyone in the salon wears a mask. I offer disposable ones so clients don’t have to get theirs dirty. They don’t cost much, and they could save a life from the virus. I don’t see us not working with masks after this, like doctors and dentists; that’s probably a part of our industry that’s going to stay, and for the better. During the shutdown, I took the opportunity to take BARBICIDE’s COVID-19 certification course. The public doesn’t know that people in the salon industry are held to a high standard of cleanliness, so I display information about my certification on my website and in the salon so that clients know they’ll be safe in my space. I can also customize Daysmart Salon’ text reminders to inform clients about what precautions I’m taking. Q: Have you been using Daysmart Salon to help manage business... --- ### How to Sell More Gift Cards in Your Salon This Holiday Season > Learn how to utilize gift cards in your independent salon business. - Published: 2020-10-24 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/sell-gift-cards/ - Categories: Blogs We can already hear the sound of jingling bells in the distance, and the shelves are stocked full of pumpkin spice-flavored everything. That means the holidays are on their way, and the salon world rejoices for the entire holiday season and the money magic it brings. As a salon, you will want to make the most of the increase of clients by selling them gift cards – use these tips to sell gift cards faster than you’ve ever sold them before. Follow These Steps To Sell More Gift Cards: Offer Special Incentives The best way to convince anyone to do anything is to bribe them. That includes your soon-to-be gift-card-buying customers. Start a special promotion for gift cards. For example, offer clients a $5 credit toward their next service for every $50 in gift cards they purchase. Of course, you’ll want to run the numbers on the promo you choose to make sure it’s something you can afford. Make Gift Cards a Priority Take a moment to put yourself in your clients’ shoes during the holiday season. Their minds are constant whirlwinds thinking about all the preparations for the holiday. They’re thinking about travel plans and buying gifts, not covering their roots or trimming their split ends. That’s why you should focus your marketing budget on advertising your gift card this year instead of your salon services. We’re not saying to stop marketing your services entirely. Putting 70% of your budget into advertising gift cards and 30% into advertising services may be a healthy split. Step Up Your Internal Marketing Most people think of marketing as a way to bring in new customers, and it can be. It can also be a way to get more sales from the clients you already have. That’s called internal marketing. Your current clients may love the idea of buying your gift cards for their loved ones. They may even buy gift cards for themselves to use so they can take advantage of the discount. One choice for internal marketing is to send out e-blasts to your mailing list of current clients, highlighting your gift cards. You should also put up signage inside the salon. On top of this, tell your staff to mention your gift cards when clients check out after their visit. Take Advantage of Your Foot Traffic If you’ve scored a great location for your salon, why not milk it for all it’s worth? Put up an eye-catching sign in your windows advertising that you sell gift cards. Make them prominent enough that people will see them while walking down the sidewalk or driving down the street. Many people wouldn’t think of a hair salon as a place to get a gift card, but when they see your sign they’ll say, “Oh I know someone who would love that! ” Run a Full Social Media Blitz When you’re trying to reach a large number of people in a short period of time, you can’t do better than social media. Now is... --- ### Your Small Business Saturday Checklist Is Here! > Here's the checklist for this years small business saturday. - Published: 2020-10-22 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/sbs-checklist/ - Categories: Blogs Small Business Saturday is the perfect opportunity to place your business in the spotlight. Start preparing and promoting now to make the most of November 30th — the day dedicated to spreading awareness (and driving sales! ) for small businesses. With Small Business Saturday just weeks away, you’ll need our simple marketing checklist to make this your most successful Small Business Saturday yet! --- ### 11 Must-Have Nail Supplies for Professionals > Learn more about the most important nail supplies to have as a nail professional. - Published: 2020-10-21 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/nail-supplies/ - Categories: Blogs Are you a professional nail tech just starting out or one looking to expand your collection? Having the right nail supplies for professionals will be the best way to keep your salon organized and help to better serve your customers. While most of your job is based on your talent and training you should still make sure you have quality supplies to get the job done. Your business revolves around keeping clients happy and getting them to come back. So you should make sure you have the best supplies for the job. Keep reading for our list of eleven must-have nail supplies for professionals. Must-Have Nail Supplies for Professionals1. Nail Clippers To run your nail salon efficiently you should have nail clippers for both fingernails and toenails. But you also need to branch out and get more than your standard nail clippers. You should purchase nail edge clippers, which are strong enough to clip acrylic nails. Make sure you also have your toenail clippers which are specific for pedicures. Regular fingernail clippers aren’t strong enough for toenails so you will want to make sure you have both. 2. Nail Files and Emery Boards When you’re done clipping your clients’ nails, then you’re going to want to smooth them out. Nail files are great for shaping nails and making them not so rigid. You will want an emery board to buff out the tops of the nails before applying nail polish so it goes on smooth. 3. Nail Polish Remover Nail polish remover is a necessity when it comes to nail salons and you’re going to want to buy this in bulk. When you’re deciding on which nail polish remover to get you will want it to be effective as well as help to moisturize your clients’ hands to avoid dryness. 4. Acrylic Nail Supplies For Professionals When it comes to creating the perfect acrylic nail for your clients you’re going to want to make sure you have the best kit. Your kit should have acrylic nail tips, powder, acrylic liquid, dappen dish, and a brush. You will also want to make sure to keep these stocked because acrylic nails are the most popular service at a nail salon. 5. Electric Nail File An electric nail file is a great and fast way to file your customers’ nails in half the time. These are great to use with acrylics and can help smooth the fake nail out so they’re not too thick on your clients’ nails. This also helps to shape acrylic nails quickly. 6. Cuticle Oil and Pusher Another product you will want to buy in bulk is cuticle oil. This helps to soften your clients’ cuticles so they’re easier to push back. You will want to use the cuticle pusher to push back the cuticles and expose more of the nailbed. 7. Nail Polishes and Art When it comes to stocking your nail salon you’re going to want to have a great selection for your clients. Start building up... --- ### Customer Spotlight: National Women’s Small Business Month > In fact, 85% of our customers are female-owned businesses. With that, we wanted to highlight some of our most inspiring female customers. - Published: 2020-10-16 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/women-small-business/ - Categories: Success Stories October marks National Women’s Small Business month – a time to recognize the accomplishments of women entrepreneurs and their contributions to the economy. DaySmart Software, makers of Daysmart Salon, has always been invested in the growth of women small business owners. In fact, 85% of our customers are female-owned businesses. With that, we wanted to highlight some of our most inspiring female customers. Women Small Business Owners: Belleza Hair and Nail Studio Belleza Hair and Nail Studio was founded by Ann Tyler and Dawn Zimmerman in Downtown Frederick, Maryland. Ann and Dawn love getting to mesh their creativity with their leadership skills to run an award-winning business. Their biggest advice to entrepreneurs is to avoid micromanaging your staff. Every business owner should tailor their leadership style to each employee. Ann and Dawn are very goal-oriented, which is why they use Daysmart Salon to track their goals, keep a close eye on forecasts, and use that insight to plan for improvement on a weekly basis. A Charmed Life Nail Salon Kristine Gault runs A Charmed Life salon with her husband Pete in Rockford and Lowell, Michigan. When Kristine moved to Michigan in 2006, she couldn’t find a nail salon that she liked in town. Seeing this need, or opportunity, in the community, Kristine opened her first salon in December 2007. She embarked on an apprenticeship, working 20 hours per week for six months, after which she took a test and got her cosmetology license. Today, Kristine is busier than ever with two locations. With Daysmart Salon, her no shows have gone down from a couple per day to a couple per week, because she can confirm appointments with clients and eliminate any miscommunication. Images Salon Cynthia and Tiffany are the mother-daughter duo behind Images Salon in Butler, New Jersey. Cynthia always wanted to be a hairdresser but didn’t have previous experience running a business. So, for the first five to seven years, she did everything she could to learn from fellow business owners. She even joined the Women’s Entrepreneurs of America so she could take business classes and learn from other women who work in and outside of the beauty industry. As part of running her business, Cynthia implemented Daysmart Salon and cut the time she spends on inventory and payroll in half in just two months. Modesty Hair Studio Naomi Richardson co-owns Modesty Hair Studio, a modern salon located just east of downtown Austin, Texas. Modesty is actively eco-friendly to conserve as much energy and waste as it can. With sustainability being a huge concern for a lot of consumers, the hair studio chooses its retail to be green as well. Women Small Business Owners Infographic Learn more about women small business owners in the salon and spa industry by checking out our infographic below. This infographic was created from a survey for small business owners conducted by DaySmart Software (makers of Daysmart Salon) in March 2019, we then filtered the results for women-owned businesses only. --- ### Quality Hairstylist Tools Worth Every Penny > Make your life easier with these hairstylist tools that are sure to improve your workflow as a hair salon professional. - Published: 2020-10-09 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-stylist-tools/ - Categories: Blogs There areover 760,000barbers, hairstylists, and cosmetologists in the US. With so much competition around every corner, as a salon owner, you have to figure out ways for your services to stand out among the rest. One of the ways you can do that is by using high-quality hairstylist tools on your customers. When you use the best of the best, you’ll earn your clients’ trust so that they keep coming back and start recommending you to their friends. So, what are some of the best hairstylist tools on the market? We’ve rounded up a few favorites that you—and your clients—are sure to love. Keep reading for the full scoop. Hair Dryer When it comes to the best blow dryer for styling, it’s hard to beat the Dyson Supersonic™ hair dryer. If you have clients that are concerned about heat damage to their hair, they’ll love that Dyson designed this tool to protect hair from extreme heat. But, have no fear. That doesn’t mean you’ll be stuck drying hair for longer. It claims to dry six times faster than the average blow dryer whileincreasing smoothness by 75%and decreasing frizz by 61%. While the device has a 4. 8/5 rating from its users, it does come with a hefty price tag of $400. However, with the time it could save you during each appointment, it could pay for itself quickly. Curling Wand One thing that sets the GHD Curve® Creative curl wand apart from the competition is that it has a maximum temperature of 365°F. GHD selected this temperature after doing tests to determine how to get the perfect curl with the minimum amount of heat damage. As a result, they’ve created a wand that maintains heat through the whole barrel and adapts to the correct styling temperature based on the section of hair you’re curling. The result is beautiful, bouncing curls your clients will love. The wand is $200 and comes equipped with automatic sleep mode after 30 minutes and a long cord so you can use it in any space. Flat Iron To give your clients sleek, envy-inducing locks, look no further than the T3 Lucea flat iron. With 9 different heat settings, you can use the device on any hair type for smooth, frizz-free results. This straightener feels straight out of the future, as it includes a smart microchip to monitor heat fluctuations so it can adjust heat distribution through the plates for quick styling. The T3 Lucea also features longer plates to cover a wider surface of the hair and an innovative edge so it can be used for curls or waves as well. This flat iron runs for $150. Hair Brush Mason Pearson brushes for styling are iconic for a reason. These brushes include a small hole at the tip of the brush so air can flow in. This results in a soft cushion that your clients will appreciate. Additionally, the handle is designed to fit comfortably in your hand, so you can face a full day... --- ### Supercharge Your Marketing With New Recurring Campaigns > Set up recurring marketing campaigns to passively drive traffic to your salon business. - Published: 2020-10-04 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/recurring-campaigns/ - Categories: Blogs Whether you are reminding clients about an upcoming appointment, wishing them a happy birthday, thanking them for a recent visit, or offering them an incentive to visit again, marketing campaigns are the lifeblood of client communication and engagement. Recent studies show that withevery $1 spent onemail marketingyou can expect an average return of $38! Knowing the effectiveness of email marketing, we’ve recently made some significant upgrades to our campaign engine so you can now supercharge your marketing. Set It and Forget It! You can now schedule your marketing campaigns to run whenever you want, making the most of critical client interactions automatically. Set your campaigns to run for the week or the rest of the year. With our ’Program’ function you can grow your business hands free! We understand as a busy professional, you have multiple responsibilities and a crowded schedule without much time for marketing planning. That’s why Daysmart Salon now includes professional templates with newly redesigned email headers, content with merged fields and pre-formatted filters to simplify targeting. Simply select a campaign, choose your template, set its schedule, and Daysmart Salon will take it from there! Not looking to use a pre-selected template? No problem. You can set up your own recurring campaigns from blank templates, set up personal client filters and save your templates for future use. See What’s Working. It’s not just about sending emails – optimize your marketing to produce maximum positive growth. With unlimited marketing campaigns you’ll want to keep track of which campaigns are working and which ones aren’t. With this new update, you can now see how many people your email was sent to and the open rates for each campaign! Dig in even deeper to see exactly which clients opened your emails. Change subject lines that aren’t working or get smarter about what time you send your mails. Marketing Made Simple. Not everyone has the time to be a marketing guru, but with recurring campaigns you don’t have to be. Be bold (and beautiful! ) with our newest templates, more than 50 designs from which to choose and emails pre-formatted and ready to send. You hardly have to do a thing to keep your clients up to date and engaged with your business! Setting up and organizing your marketing campaigns has never been easier. Stop wasting valuable time searching for existing campaigns or creating new ones. With the new marketing list view, you now have the option to search by campaign name and filter by campaign status. Creating campaigns in 5 simple steps: Select the campaign you want (pre-made recurring, one-time, custom recurring). Select the template you would like to use, or create your own. Choose the filters to target specific customers. Review your campaign, see which clients made the list, then send a test email to yourself to ensure everything looks just right. Schedule your campaign. The good news is that it’s never been easier to automate your client communications and monitor campaign performance. The bad news is that now... --- ### How Getting To Know Your Customers Can Help Grow Your Salon Business! > Here's a couple reasons why being familiar with your customers helps your salon business succeed. - Published: 2020-10-02 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/get-to-know-your-customers/ - Categories: Blogs Did you recently open a salon business and want to start off with as little problems as possible? Are you trying to convince potential customers that you have services they can trust? If so, then it’s important for you to know about ‘Get To Know Your Customers Day’. This day gets observed on every quarter of the year and allows companies to learn who their customers are and what products matter to them. The more you learn about your customers, the better you will be able to serve them. With our knowledge of the salon industry, you will be able to make a reliable name for your brand. This guide aims to show you how getting to know your customers can help grow your salon business. Get To Know Your Customers Day 1. Ask Questions If your company is new and you want to know how to clients, one of the first things you need to do is ask questions. This can be done when you get your first round of clients, and you can ask them about what they look for in a salon while you style their hair. Make sure to provide a business card so that you have a way to connect in case you want to learn more about them when they aren’t in your store. It also helps to ask them how your products are working so that you know if they are satisfied or if you need to make improvements. 2. Request Feedback When learning how to get new clients in a salon, you want to know what your customers think about your services, even if it’s negative. The quicker you can address problems in your offerings, the more likely you will keep current customers and attract new ones. You can ask customers in person or online through forums and Q&A pages how your products perform or how well you address their concerns. The more open you show yourself to criticism, the more likely customers will see you as a company that focuses on the people who buy their products. 3. Include Loyalty Programs Salon clients who come to your business on a regular basis should be rewarded for constantly putting money in your pockets. That’s where loyalty programs come in, as you can offer chances to save money on haircuts and skincare products to save them money, in return. This gives your customers an opportunity to stack up points so that they become your favorites down the line. You can also use loyalty programs to attract new customers, as they might dedicate their attention to a business that rewards them in the future for spending their money. In February 2020, prior to the escalation of COVID-19 in the United States, DaySmart Software (makers of Daysmart Salon) conducted a survey of 2,000 US consumers who have visited certain small businesses (hair salons, barbershops, nail salons, and/or spas) in the last year to better understand what they prioritize when finding their go-to professional service providers.... --- ### Let Your Salon Station Stand Out With These Funky Salon Station Ideas > Great creative marketing ideas from Daysmart Salon. - Published: 2020-10-01 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/salon-station-ideas/ - Categories: Blogs According to a study, women spend over a month of their lives in the hairdresser’s chair! And when it comes to beauty, it’s not just about hair. There are nails, skin, brows, spa treatments and much more to fit in. When a client steps into a beauty salon, what do they want to see? A sleek, trendy place that is clean, stylish and makes them feel like a million dollars. But have you noticed that many salons seem to blend into one mundane look of black and white with silver accessories? It’s not a bad look, but it doesn’t do much for the imagination. If you want to make your salon station stand out from the crowd and be a cut above the rest, check out these funky salon station ideas. Go Modern A modern, sleek style is always a successful look for a salon. Keep everything clean and polished so that your clients get a luxury feel when they walk through the door. Just make sure not to create a space that resembles a dental clinic. Keep it neutral, but make bold statements with colorful accessories and salon equipment. For example, accent the room with an ultra-glam chandelier. Or use brightly hued salon furniture to add a splash of color. Try All-White It might seem extreme, but the sleek styling of an all-white salon gives such a fresh and bright look. Mix it up with some geometric accents to add a bit of snazziness into the white haven you’ve created. Inspirational Icons Take decoration inspiration from classy icons. Use a huge vintage photo print of someone like Marilyn Monroe or Audrey Hepburn, and take colors and inspiration from the print. For example, use the color of Marilyn Monroe’s red cherry lips for your salon furniture and accessories. Bring the Outdoors In Sprinkle your salon with a touch of nature to give it a serene vibe. Decorate with peaceful blues, emerald hues, and earthy tones to help your clients get into a relaxed state of mind. Keep the light as natural as possible with big windows and flowing drapes. And literally bring the outdoors in by accessorizing with plants such as succulents and cacti. Indoor plants can drastically improve the air quality inside the salon too, which is handy if it’s a hot day and you’ve used a lot of hairsprays! Home from Home There are lots of chic salon station ideas to try and create a real homely vibe. The idea is to give them a comfortable experience, just like they were having their hair or nails done at a friends place. Use homely drapes and squishy sofas with lots of throw cushions and cozy accessories. Use neutral colors for decoration and add a large modern mirror wall to make sure the setup doesn’t look frumpy. However, if you’re salon is actually running from your home, you should avoid the cozy, comfortable feel. Make sure to show your professionalism by keeping it sleek and modern. Statement Floor Add some... --- ### Salon News: Hair Stylists Going Mobile! A New Industry Trend > With COVID, going mobile may be the future for many salon artists. - Published: 2020-09-24 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/mobile-hairdressing/ - Categories: Blogs According to salon news statistics American women spend an average of $80 and 11 hours per month on their hair. Remember, that’s the average. If you live in California, you spend about $150 per month. The lovely ladies of North Carolina? $20. Where was the most time and money spent? At the salon, of course! But not every woman has the time available that a salon appointment takes. In the same breath, professional washes and cuts are expensive. Some savvy hair stylists have found a solution that benefits their clients. That solution is mobile salons. Find out everything you need to know about getting started in this hot trend in salon news today! Salon News: Hair Stylists Are Becoming Mobile Salon Owners There is always new salon news and trends being released with one survey finding the largest salon chain in the U. S. hasn’t had a sales decrease at the same store in back-to-back years. That’s a lot of salons making money. The same survey found that women spend more than an hour at each hair salon visit. But getting out of that chair in under two hours is a miracle in most cases. The wash, cut, color, dry, and style can easily take four hours if you’re going for the whole shebang. Not everyone has time to in their schedule for that. Hairstylists know this. It’s one of the reasons they’re taking their show on the road and becoming mobile salon owners. Mobile dog grooming has been around for years. Salon news shows mobile tanning is popular these days too. So why not mobile hair cutting services? In reality, mobile hair stylists have been around for decades. Hairdressers pack up their styling supplies and make house calls to elderly clients or friends and family members. But we’re talking about a hair stylist who converts a van, RV, or trailer into an actual salon on wheels. To most people, time is money. We don’t mind paying for something if it means we won’t have to do it ourselves. Think about lawn maintenance and house cleaning. We’re capable of cutting our own grass and cleaning our own houses, but we don’t want to take the time to do it, so we pay someone else to instead. Busy moms spend a few bucks to order delivery instead of cooking dinner when they’re in a hurry. Having a mobile hair stylist come to you works in the same way. But, is showing mobile hair salons are different in that it doesn’t always cost more for that convenience. How Do I Get Started As a Mobile Hair Stylist? If you’re a hair stylist who’s employed by a chain or renting a chair at a salon and you want to go mobile, we’ve got some helpful tips to get you started. Licensing Before you start anything, your licenses must be current with your state’s cosmetology board or governing body. You’ll also need to secure licensing that allows you to run a mobile business. This... --- ### How To Run an Efficient Front Desk in your Salon > If your salon front desk needs some help, consider these ways to improve efficiency and enhance the customer experience to keep customers coming back. - Published: 2020-09-23 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-reception/ - Categories: Blogs Chaos at your hair salon reception desk kills the relaxing, welcoming vibe you want for your salon. Inefficiency can be detrimental to building your client base and cost you money. The front desk is the crucial first point of contact that sets the tone for your clients. With more than 1 million salon businesses in the U. S. , clients have many options for finding their hair services. Giving every client a positive experience is important in keeping business and growing your salon. Efficient check-ins put clients at ease from the beginning. Positive interactions with your front desk staff throughout the visit may inspire clients to buy more products and book follow-up appointments, which boosts your bottom line. If your salon front desk needs some help, consider these ways to improve efficiency and enhance the customer experience to keep customers coming back for more services. Choose the Right Person Hiring salon staff with strong interpersonal skills and a calm demeanor helps your front desk run smoothly. Since the receptionist is the first person your clients interact with, you want it to be a welcoming experience. Someone who gets frazzled easily when things get busy can make your clients feel rushed. You also want someone who can juggle multiple tasks at once and prioritize effectively. Your receptionist may have phone calls, client check-ins, clients ready to pay, and stylists with questions all at once. Dealing with those interactions calmly and efficiently improves the customer experience and keeps things moving. Create Consistent Procedures Make checklists that spell out the procedures for different interactions and duties for the front desk staff. Consistency gives your clients the same experience each time they arrive, which improves customer service. Those defined routines also ensure your staff completes tasks fully. Missing steps or ignoring part of the sales or check-in process costs you time later to fix the mistakes. A written checklist provides a reference for staff so they don’t have to stop and ask for help if they get stuck. Train Your Hair Salon Reception Desk Staff Instead of throwing your receptionists into the job, develop a thorough training program to ensure they understand their duties. Train them on step-by-step procedures for handling every duty they have. Training is also a good time to emphasize the importance of positive interactions with customers. Work on promoting add-on services without seeming too pushy. Practice handling difficult situations, such as unhappy customers or a busy front desk environment with multiple situations demanding attention. Effective training prepares your front desk staff for the job. They’re better able to handle the work efficiently and professionally to encourage clients to come back. Invest In Software for Your Salon Reception Desk Effective salon software lets your receptionist easily book appointments, check-in guests, and process payments. The best salon reception software integrates with online booking, automatic reminders, and credit card processing. Having one system that handles everything and integrates smoothly saves staff time. They don’t have to switch between programs or handle things manually.... --- ### Customer Spotlight: Bella Bella Hair Boutique, LLC > Daysmart Salon highlghts Bella Bella Hair Boutique and the tips they utilize to succeed as a salon business in 2020. - Published: 2020-09-17 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-bella-bella-hair-boutique/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers impacted by the pandemic to learn more about how they’ve adapted their operations to overcome resulting business disruptions. The passion and innovation of these customers have never been more pronounced than in their responses to the challenges posed by the coronavirus outbreak, and we hope their stories serve as a guide for those navigating similarly difficult situations. We recently spoke with Brandy Luckett, owner of Bella Bella Hair Boutique, LLC in Detroit, Michigan, to learn about her experience running a salon during a pandemic, and how she’s using software to manage client bookings and keep business moving. Q: To start, we’d love to learn a little more about you and your business. A: I’ve been working as a hairstylist for 22 years. Eight years ago, I bought my very first salon, Bella Bella. I specialize in natural hairstyles, ceramic press and curls, extensions, and repairing damaged hair. Q: How long have you been using Daysmart Salon? What’s been your experience with it? A: I started using Daysmart Salon during the quarantine. Once the coronavirus hit, I was brainstorming how to keep business going, and I remembered my stylist friend has been using the software for forever—it’s how I book with her when she does my hair, actually. My client list is over 100, and I was previously managing them all manually. I had never used digital booking before because I like to ask customers input questions before we meet to understand their expectations. Then I got the Daysmart Salon software to help with my bookings, and my clients love it. Now they have all my information, like coloring, styling options, and pricing right at their fingertips, so all I have to do is approve appointments once clients make them online. I really consider Daysmart Salon to be my virtual assistant! Bella Bella is a booth-rental salon, so there are two other stylists and an esthetician working with me. I just showed them the platform and now they want to get accounts for themselves. Q: How has the pandemic impacted your salon? A: The pandemic has impacted my salon pretty severely. Michigan mandated all businesses shut down for 90 days, and we would’ve been fined or lost our licenses if we continued to operate, so we weren’t able to have appointments to pull revenue from. I also do salon retail though, so I was building quarantine kits filled with hair products, skincare, and eyelash extensions for clients to pick up. Q: Did you use Daysmart Salon to help prepare for reopening? A: It’s helped tremendously. A few days before we were allowed to reopen, I sent my clients a link to book through Daysmart Salon, and within 24 hours we were booked up for the entire month of July. The software is also helpful when my clients want to book appointments outside of normal hours because even if I can’t answer right away, Daysmart Salon can,... --- ### Say Goodbye to Summer: 7 Fall Nail Designs You're Sure to Love > Take a look at the hottest nail designs this fall so you can become an expert at doing them! - Published: 2020-09-12 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/nail-designs-fall/ - Categories: Blogs The colors of the leaves are changing and that means your nail designs are too. Summer is slowly drifting away as the temps cool down and the fall season sets in. But just because summer is officially over doesn’t mean your mani and pedis have to be left behind, too. Check out these 7 nail designs fall you’ll be in love with just in time for the changing seasons. Nail Designs Fall1. Marble Mani There are plenty of DIY nail design ideas out there, but one of the best might be this marble nail design. While it’s really perfect for any season, you can gear it towards fall with dark jewel tones. The best part? This design isn’t water-based like many others. Inside the design, you’ll see smokelike swirls and vampy hues, perfect for your next Halloween party. Get creative with different color tones and designs to see what you like best. 2. Leafy Nail Designs Fall When you think of the fall season, what’s the first thing to come to mind? While there are many beautiful things about autumn, one of the most mesmerizing is the leaves changing color. Why not take inspiration from nature and create a nail leaf design? You have a ton of options when it comes to working with leaves, especially when you take inspiration from the real ones around you. Using yellows and oranges, you can create the perfect blend of color for an autumn leaf. Opt for a solid base to make the leaf stand out, or stick with current trends and use your ring finger for the leaf design. 3. Swirly Branches Once the last leaf falls from the tree, the branches remain bare until spring eventually makes an appearance. While some may find this depressing, others take inspiration from the bare branches. Create a swirly tree branch design on your nails for a touch of fall throughout the season. Use dark and light browns with a metallic texture for the ultimate tree design. Or opt for a shimmery color with solid painted tips for a more unique look. You don’t have to be a professional nail artist to perfect this look, which is the best part! The imperfect design offers a variety of painted tree branches. 4. Ombre Sparkles If you haven’t noticed, ombre is a trend taking over everywhere. From hair highlights to bedroom curtains, ombre is everywhere. Adding them to your nail design is no different. Instead of blending in with the crowd with this fall design, stand out by doing something a little different. As you start with your clear base coat, work from the middle of your nail to the tip, add a coat of sparkles. As you continue to add more coats of color, work your way down the nail closer to the tip with each new coat. Not only will your ombre style have the perfect combo of color hues but your nails will stand out with a sense of sparkle. You can always add... --- ### Setting Employee Goals at Your Salon That Your Staff Will Achieve > Help your employees succeed by setting employee goals and supporting all of your hair salon professionals. - Published: 2020-09-11 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/setting-employee-goals/ - Categories: Blogs As a salon owner, setting employee goals is essential to the success of your business. Sometimes, though, it can be tough to get your entire staff on the same page. Still, these efforts are integral to your growth. To inspire your team and make it easy for them to achieve their objectives, you need to set targets for them that are specific, realistic, and with reasonable deadlines. Here are some tips on creating targets for your salon and helping your employees reach their potential. Evaluate Your Business Before Setting Employee Goals The first thing you need to do, before setting any employee targets, is to review how your business is doing to establish where your greatest needs are. What are your strengths? What are your weaknesses? Maybe your team is doing a great job booking clients but could stand to spend more time on the retail side? Or maybe you want to increase the number of spa treatments you book? By knowing where your business could stand the biggest boost, you can determine which areas to focus on when setting goals. Set Easily Measurable Goals It’s fine to say you want to increase the number of new clients you draw to your salon, but for greater success, you should target a specific amount. Then, you need to track and measure your employees’ actions as they work towards these goals. Aneasily measurable goalwill have a clearly defined outcome or deadline. Along the way, you’ll document actual evidence that your employees are working towards achieving these targeted figures or dates. Instead of saying you want to book more clients, specify that you’d like to book 10 new clients a week. Rather than simply stating that you want to focus on the retail component of your business, tell your employees you want to increase retails sales by 20% over a one-month period. This gives your team a more specific goal to be working towards. And you can build on these targets over time. Establish Different Targets for Services and Retail Many salons have two aspects of their business – the services they provide and the retail products they sell their clients for use at home. The services you render – hair cutting, styling, and coloring, among others – will make up the bulk of your business. Still, the retail component is an often-overlooked opportunity to make additional sales. Since these are two completely different animals, you should set separate targets for both sides of the business each month. Maybe offer your employees two challenges each month, one service-based, the other retail-based. For instance, who can book the most new clients and who can upsell the most retail shampoo and conditioner sets? Create Healthy Competition Get your employees excited about your targets by creatinghealthy competitionamong them. You can do this by offering incentives to the top performers or those who meet their targets each month. This competitive spirit will boost excitement and increase productivity. It’s important to not let the competitiveness get out of... --- ### Struggling to Sell Retail? Try Amazon! > Learn how to utilize amazon to sell your salon products and flourish as a salon business owner. - Published: 2020-09-10 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/beauty-supplies-amazon/ - Categories: Blogs It used to be so simple, customers that visited your salon would buy whatever products the stylist recommended right there at check out. Then came e-commerce. Now you probably find more and more of your customers are instead choosing to get their hair products online, where it’s cheaper. You can’t compete with Amazon – so if you can’t beat ‘em, join ‘em! Did you know that you can sign up for a program calledAmazon Local Associatesthat allows you to sell beauty supplies to your clients through a branded web page on Amazon? Is This Program Right For You? Maybe your business is booming, your book is always booked, and you’re attracting customers from far and wide, but beauty supplies sit on your shelves for months on end. Selling retail requires more than putting up shelves in full view of your customers. Without personally interacting with your customers, you’ll never know why your products aren’t just flying off the shelves – it could be the price, the brand, or the fact that your stylists aren’t pushing product for whatever reason. If this is the case with your salon business, then you might benefit from signing up for this Amazon program. It’s simple to do and could really help boost your business’s income without stocking costly inventory or picking and packing orders yourself. Be Local, Sell Global Local Associates is the perfect choice for salons that aren’t profiting from carrying inventory because it helps businesses recommend beauty supplies via a curated page that they create on Amazon. Businesses that participate in the local associates program will have their own URL and be able to share it through email, SMS, or QR code. Local Associates is an extension of Amazon’s well-established Associates program which allows websites and blogs to recommend products on Amazon and in return receive a percentage of every sale they refer. Make Sure Your Clients Choose Your Beauty Supplies Online Let’s say you’ve registered for Local Associates, now what? Setup your virtual storefront with your branding and colors – an extension of your salon. Obviously, you’ll want to be sure that you’re selling goods at competitive prices. You can then recommend any product sold anywhere on Amazon – recommend the best shampoo or hairspray for your customer and they can order it 24/7 from your Amazon page. It’s possible to earn up to a whopping 20 percent commission when a client makes a qualifying purchase of professional beauty products; all without stocking or shipping any of the products that you are selling! There are a few good ways that you can encourage your customers to visit your online store. These days, more and more people are doing their utmost to live as environmentally-friendly as possible, asking them if you can email their receipt is the perfect opportunity to ensure your business looks eco-friendly, and be sure to put your Amazon store link on every correspondence. Another top tip is to consider starting some form of loyalty program. If customers realize... --- ### Unicorn Hairstyles: Learn More About This Crazy New Hair Trend > Keep reading to discover our guide on how to make unicorn hair. - Published: 2020-09-10 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/unicorn-hairstyle/ - Categories: Blogs According to Google Trends, there has been a steady rise in the search term ‘unicorn’ since 2010. This peaked in 2017 but is still very much a heavily searched for term. The unicorn trend is something that businesses everywhere have been taking advantage of, and something that consumers can’t get enough of, which is why you need to learn how to do a unicorn hairstyle at your salon. Keep reading to discover our guide on how to make unicorn hair, with a number of different styles that can give you or your customers the most magical hair. What is Unicorn Hair? The whole point of a hairstyle is to try something fun and new. Enter the unicorn hair trend and well you’re in for a treat! Unicorn hair is hairstyles that reflect or resemble that of the magical and mythical creature. Unicorns are associated with rainbows, so a lot of unicorn hair incorporates brightly colored dyed hair. Unicorns also have horns on their heads which is a look that quite a few people are sporting these days. There are various types of styles and colors that you can choose from to perfect the unicorn look, however, all of them are magical just like the mythical creature itself. How to do Unicorn Hair This is the most fun and easy style to do. It requires some hair dye (whichever color you prefer, we love a pastel pink or purple) and some incredible plaiting skills. Firstly, you need to ensure the hair is clean and able to show the hair dye. So you, or the customer, need to have blonde hair or bleached blonde hair. Then you need to section the hair and place the dye on the hair, similar to how you do highlights. You don’t want the full head of hair dyed, you just want highlights of the color you choose to put in. After the dye has been on and washed off, you then need to dry the hair and style it as desired. It is easiest to ensure the hair is straight at this stage as it will make the plaiting easier. Then you need to dutch braid the top middle of the hair. Following braiding the hair, you need to carefully pull out parts of the braid to ‘fluff it up’. This will create volume in the hair, but make sure you don’t ruin the braid. The look you are aiming to achieve is that of a unicorn, of course! So why not add some additional plaits at the side of your hair to really give this hairstyle the wow-factor. How to do a Unicorn Horn For those who are a little more adventurous and want to actually look like a unicorn, you might consider doing the unicorn horn hairstyle. Again, to create a magical look, you might want to add some color to your hair. Everybody knows that unicorns and rainbows go hand in hand, so why not try the multicolored look? To get the unicorn... --- ### Customer Spotlight: Hair by Raqual Rose > Raqual Rose provides top salon marketing tips for you to succeed as a salon owner. - Published: 2020-09-04 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-hair-by-raqual-rose/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers who have been directly impacted by the pandemic to learn more about how they’ve adapted their operations to overcome resulting business disruptions. The passion and innovation of these customers have never been more pronounced than in their responses to the challenges posed by the coronavirus outbreak, and we hope their stories serve as a guide for those navigating similarly difficult situations. We spoke with Raqual Rose, owner of the recently opened salon Hair by Raqual Rose in Oakland Park, Florida, to learn about her experience running a business during a pandemic, and how software usage plays into her strategy. Q: To start, we’d love to learn a little more about your business. A: I’ve been doing hair for 13 years, but recently got my own salon suite to specialize in coloring and hair extensions. The transition to having my own salon has been an exciting experience, but also a scary one—I have to work harder than ever before so that it succeeds, but I’m hoping that it leads me to a better life. Q: What’s been your experience with Daysmart Salon? A: This is my first time using Daysmart Salon, and it’s amazing. It makes the booking process so easy and quick; I can send clients the platform’s link, and they can immediately make an appointment. Usually, when you have one receptionist managing all the schedules at a salon, there’s the risk that appointments aren’t booked correctly. But with Daysmart Salon, my customers and I have that sense of security that everything is in order, and then I can send text and email confirmations. I’ve asked all my customers how they like the booking system and they say they love it. I’m still learning how to use more of the marketing applications to communicate with clients, but so far the email and text templates have been amazing because you can tweak them to your liking. I set up a recurring text message for every client who’s been coming in. After they leave an appointment, they get a message thanking them for their business along with a 20% discount for future visits. And I can also add in the links for all the review sites we’re on, like Yelp and Google. I also love the credit card processing features. The fact that the platform offers credit card processing through the software system is so convenient because it transfers the information right over to payroll, whereas with other systems, it’d be two separate transactions. Q: How has the pandemic impacted your salon? A: I haven’t been able to take on as many clients as I normally would be able to because of coronavirus, but at the same time, it’s been nice not being 100% booked up. Since I just opened my salon, I’ve had the opportunity to get a grip on running business without being overwhelmed. Q: How have you adapted the ways you do business amidst... --- ### Customer Spotlight: A Charmed Life Nail Salon > Daysmart Salon talks salon marketing tips with A Charmed Life Nail Salon - Published: 2020-09-04 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/charmed-life-nail-salon/ - Categories: Success Stories Daysmart Salon customers are passionate small business owners who excel at what they do. As part of our commitment to supporting and educating entrepreneurs, we created a monthly Customer Spotlight series to showcase our customers’ expertise in growing successful businesses. For this month’s Customer Spotlight, we sat down with Kristine and Pete Gault, the married duo behind A Charmed Life, a salon with two locations in Rockford and Lowell, Michigan. Here’s the story of how Pete and Kristine expanded strategically and got to where they are today:How did you start your business? We moved to Michigan from California in 2006, with our kids and a 6×10 trailer, leaving our jobs as a third-grade teacher and sales executive behind. When we arrived, we noticed that every woman in town had her nails and hair done, no matter her income or status. Despite this, Kristine – who loves to get her nails done -couldn’t find a nail salon she liked. She wanted a comfortable environment with reasonable prices that provided a nice hangout for locals. We saw this need, or opportunity, in the community and opened our first salon in December 2007. We started with three pedicure chairs, three manicure stations and one employee in addition to Kristine. While the second employee had her license, Kristine did not, and could not, go to school while running the business. Instead, Kristine embarked on an apprenticeship, working 20 hours per week for six months, after which she took a test and got her cosmetology license. At first, business was very slow. Some days, we had no customers at all—but our goal was to grow one customer at a time. Kristine gave free manicures to all the managers at local businesses, started promotions around town and spread the word on the street. We doubled down on marketing and networking. After nine years, we wanted to expand and opened another location with six more pedicure chairs and six manicure stations. We also hired around five to eight employees. In 2010, our goal became to retain at least two of every 10 customers who came into our salon. Today, we run two locations: Rockford has eight pedicure stations, eight manicure stations, and 20 employees—and we offer lashes services. Lowell has six pedicure chairs, four manicure stations, two employees and one apprentice. We chose Lowell for our second location because it’s an up-and-coming city with lots of new homes and businesses coming in. What is your favorite part about running a nail salon business? We love when our long-term customers (some we’ve had for 12 years! ) get excited about our success. They bring in their friends and family, so you can really get to know your clients. It’s very rewarding to know you’ve built something people enjoy and to have those people root for you. We also appreciate the fact that we own and steer the ship. After the first year, we nearly wanted to quit, but we persevered. People underestimate how hard running a small business... --- ### What Every Barber Needs to Know Before They Open a Barbershop > Here are cold hard facts about opening a barbershop, from Daysmart Salon. - Published: 2020-08-28 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/open-barbershop/ - Categories: Blogs Are you planning to open a barbershop? You may already have a vision as to what your business will look like. You’re going to want to jump ahead and open your shop as soon as possible. If you jump too far ahead of yourself, you’ll find that you missed a lot of small details. That could hurt your business down the road. Small businesses like yours face a lot of risks, and about half don’t survive beyond the first five years. Keep reading to learn how you can open a barbershop that’s successful for many years to come. 1. Create an ‘Open a Barbershop’ Business Plan If you have an idea for a barbershop, your first step is to create a business plan. This will be essential for you for a number of reasons. The first is that it forces you to look at every detail of your business, from monthly expenses to projected revenue. The second reason is that if you plan to seek a loan or another type of funding, lenders will require that you have a business plan. A business plan serves as your road map as you start your business. Here are the components of the business plan that you need to address: The Type of Business Legal Structure (Sole proprietorship, LLC, S-Corp) Target Market Competitive Research Startup Expenses Operating Expenses Projected Profit and Loss Marketing Strategy There is a lot to write and research. You may be tempted to gloss over a few items. The more depth your business plan has, the more likely it is that you’ll get funding. You’ll also understand your market inside and out. That will help you make strategic decisions down the road. 2. Set Up Software For Your Business Whether you run the barbershop on your own or have employees, you’ll want to make sure that everything runs smoothly. The best way to do that is to have systems set up from the beginning. You’ll want to consider the various steps you’ll take when working with customers. For example, how will they set up appointments? How will you send out appointment reminders? How will payments be processed? You will want to have one client management solution that can handle all of these tasks. Start your Barbershop operations right and eliminate your headaches with an all-in-one front desk solution that integrates all of the functions a modern barbershop needs to manage staff, please clients, track inventory, market their business, and analyze and report on their performance. Keeping your check-in/ out process streamlined should be addressed when planning your booking and payment system in your new shop. 3. Licensing/Legal Setting up your books properly from the get go is an initial hurdle all new entrepreneurs need to work through. There is no standardized process as you must consider the laws in your own jurisdiction. Connect with your counties business office and get familiar with your state’s Board of Barbering/Cosmetology as these regulatory bodies will provide you with your business license. This... --- ### 8 Tips for Booking Your Best Hair Appointment > Book a hair appointment with confidence through online appointment booking on hair salon software. It will be the easiest thing you've ever done! - Published: 2020-08-28 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-appointment/ - Categories: Blogs Are you getting ready to book your next hair appointment? Do you need a fantastic treatment that will keep you looking good for weeks? Believe it or not, there’s an art to scheduling the right time for hair appointments. If you book your appointment right, the entire experience can be as pleasant as you’d like it to be. And you’ll be happy with your look as long as you have it. Here’s what you need to know. 1. Check Out Options For Salons If your friend gets a new hairstyle you love, ask them which salon they go to and which stylist they use. Your friend’s perfect beautician, however, isn’t always the right one for you. You’ll want to make sure the salon’s price points are within your budget, especially if you’re planning on getting color. Check online or call up for estimates for your hair length and required services. Before settling on a salon, readonline reviews, and see what former customers are saying. You can also ask for recommendations on your local community groups and see who gets suggested a lot. Folks are usually pretty honest in these forums. Ask questions if you’re interested in a particular salon or stylist. Are they generally happy with the outcome of their treatment? Did they get prompt, professional service? Were there any unexpected costs? If you don’t know anyone personally who can recommend a salon, try calling up local places and asking for referrals. Your salon should be happy to tell you about former customers who can confirm they had a positive experience. It’s critical to choose somewhere local, as you may be visiting your salon regularly throughout the year. While some folks are willing to travel a little for a great haircut, you won’t want it to be so far that you’re late for your appointments! When you call, make sure you already feel like a valued customer. You can learn a lot of a business just by calling to inquire about an appointment. 2. Research Styles for Your Hair You can spend a lot of time looking up hairstyles in books when you arrive at the salon. It can make your appointment last longer and get your stylist behind schedule. If you’re looking to make a change, make sure you have somephotos of stylesyou’d like to copy ready for display on your phone. This way, you won’t be spending time trying to explain yourself and be understood by your stylist. 3. Try the Morning Waiting until you have a weekday off and try scheduling an appointment at your salon first thing in the morning. Chances are, they won’t be busy and will have lots of time to devote to your treatment. Remember to schedule an extra half-hour or so if you’re getting haircut along with your color. You’ll also want to leave yourself a little extra time for getting to and from the salon in case of an unexpected traffic jam! 4. Be Honest If you like your hair parted... --- ### It's Wedding Season! Check Out These Trending Wedding Hairstyles For Inspiration > Learn the top hairstyle trends of 2020 for this upcoming wedding season, and master the wedding hairstyle trends. - Published: 2020-08-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/wedding-hairstyles/ - Categories: Blogs We’re at the height of wedding season. And if you’re getting married this year, there’s still plenty of time to plan your wedding. After you choose your dream dress, you may start to wonder about how you’ll wedding hairstyles will look for that We’ve all seen how brides shower the traditional updo with jewels, flowers, and of course, the veil. But which wedding hairstyles are trending in 2019? If you’re still not sure how you’ll style your hair for your wedding, this article is for you! Wedding Hairstyles – Let’s Begin! Wedding Hairstyles for Short Hair Women with short hair tend to think that they have limited options when it comes to wedding hairstyles. But this couldn’t be further from the truth! Check out these fabulous hairstyles for brides with short hair... Whimsical Updo This is updo is not only an elegant and unique spin on a traditional updo. It’s also quite simple to style. Styling a whimsical updo involves giving your ends a bit of curl and teasing the roots. Then, brides can choose how to pin it up. They can use multiple pins adorned with pearls or even an embellished hair comb. This style looks best with lace dresses that dip with a v-neck. Finger Waves Finger waves may seem a bit too retro for 2018. After all, they were popular back in the 1930’s among movie stars like Bette Davis and Mae West. But not only is it a timeless hairstyle. It’s a striking look that’s easy to do with short hair. There are several variations of the finger wave hairstyle. For a softer look, you can use less hair gel. You can also complete the look with a feathered clip or a birdcage veil. Pixie Bride If you have a pixie cut, chances are likely that you’ll be rocking some type of hairpiece on your big day. So, what are the best ways to play up a pixie do and complement a hairpiece? If your pixie cut is longer on top, the key is honing in on its volume and revving up the texture. For a pixie cut that’s growing out but is not quite a bob, add some waves. Wedding Hairstyles for Medium-Length Hair Does your hair fall somewhere between your chin and right below your shoulders? Here are some of the trendiest bridal hairstyles for medium-length hair you’ll see in 2018! Low Bun Meghan Markle was this year’s most-talked-about bride. And the elegant low bun she wore at her wedding is something that brides everywhere emulate. This hairstyle is the perfect balance of simplicity and elegance. The top has a bit more volume while you can twist or tie the bun back any number of ways. The low bun complements ball gowns and A-line wedding dresses. And it’s a suitable style if you’re having a formal wedding. You can either wear a veil like Meghan Markle, or you can dress up the bun with a jeweled hairpiece. Faux Bob Do you have long or... --- ### Savvy Hairstylists Pivot to Mobile Salons, 5 Tips for Going Mobile > Daysmart Salon offers the top tips to succeed as a mobile nail salon. - Published: 2020-08-10 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/mobile-salons/ - Categories: Blogs Are you looking to take your salon and turn it into a mobile business? Perhaps you’re wanting to become a self-employed hairdresser and want to learn how to do it. These days, a hair salon has the capability of becoming entirely mobile. You can bring the service to your clients or have the clients come to you. Either way, it can be optimized! However, when choosing to go this route, it’s important that you take the right steps to build a mobile hair salon business plan. See below for several tips you’ll want to consider for building mobile hair salons and your book of business! 1. Scheduling and Booking The most important part of mobilizing your hair salon is ensuring that you have an effective way to schedule and book clients. These days, it’s as simple as providing the client software to book the appointment themselves! Software such asDaysmart Salonallows you several benefits of running a mobile hair salon, one of which is the accessibility of scheduling. The client can visit your website or social media page and be redirected to a place where they can learn about your service and book an appointment. They can book dates far in advance, reserve a specific hairdresser, and write specific notes as well. From there, they will receive mobile updates about their hair appointment to ensure they don’t forget. This will reduce the amount of missed appointments that you have and maximize your revenue as a direct result! 2. Consider Your Location and Set-Up Once you have the correct hair salon software in place, it’s time to consider where you’ll be performing your cuts. This is entirely dependant on the services that you provide and the business model you’re looking to set up. For example, if you don’t perform hair-coloring services then your salon can be set up to travel from client to client if you so choose. However, if you’re wanting a stationary location for yourself, then you might considerrenting a boothat a nearby salon. More and more stylists and barbers are building successful businesses this way. Think about what general area your current clientele is and how you can centralize your business. That way, you’re never too far away from any one particular client. 3. Gather the Right Equipment Now that you know where you’ll be spending the majority of your time, you need to ensure your hair styling business has all the right equipment. You never know what a client will come in asking for, so you need to be prepared for almost anything. Be sure to have several different scissor packs that you can rotate in and out. You’ll also want clippers, brushes, combs, a bevy of towels, salon capes, straighteners, and curling irons. If you’re going to offer hair coloring, then you’ll want to also have bowls, brushes, perming chemicals, bleaching chemicals, and color chemicals. Don’t forget overlooked items such as handheld mirrors as well. Lastly, to offer your clientele the perfect all-around experience, make sure you... --- ### Relaxation Day: Ways to Reduce Stress Without Sacrificing Business > Business owners need to relax more than anyone! Make sure to read the top tips for relaxation as an independent salon business owner. - Published: 2020-08-02 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/national-relaxation-day/ - Categories: Blogs National Relaxation Day (August 15) is a time dedicated to unwinding and taking a break from the stress of everyday life. Yet for hardworking small business owners who deserve it most, the holiday may not seem realistic. Running a salon is an ever-demanding job that doesn’t pause when you do. The idea of staying at home, reading a book or going on a picnic may sound far-fetched, if not fantastical. That said, National Relaxation Day may be most important for small business owners. According to the American Psychological Association, the second and third most common causes of stress are money and work—sound familiar? In fact, according to Daysmart Salon’ recent survey report, money is the number one concern keeping salon and spa owners up at night. With that, here are some ways for small business owners to take advantage of National Relaxation Day – both for their health and the health of their business. Money Salon owners can leverage Relaxation Day as a timely way to promote new and repeat business. Customers need to relax, too, so why shouldn’t they kick back and get some pampering at your salon? To boost foot traffic, you can: Offer a promotion. In the days leading up to Relaxation Day, offer a deal for customers who come in on August 15. For example, everyone who visits gets a half-off manicure with their purchase. It seems counterintuitive, but customers will make an effort to relax if it means getting some free or discounted perks. Send email blasts. If you’re offering a Relaxation Day promotion, make sure your customers know about it. Share emails with details on the available sale or discount, along with compelling graphics and branding, so when your customers think “relax,” they think of your salon. Promote on social media. Use social media platforms such as Twitter, Facebook and Instagram to increase awareness of your Relaxation Day festivities. You can even run a social media contest: whoever posts the funniest, most “stressed out” looking photo and tags your salon wins a free blowout on August 15. Partner with other businesses. Link up with other local businesses for twice the value. Is there a coffee or smoothie shop located next door? Perhaps customers who buy one of your more decadent services get half-off a refreshing drink afterward to feel extra rejuvenated. Work As a salon owner, you are an expert when it comes to your customers’ relaxation—but what does it mean for you? If you can’t take the day off, use Relaxation Day to consider how to reduce stress year-round. There are tools and tactics to eliminate the daily worries that bog us down at work. Here are a few that can give small business owners more peace of mind: Online booking. If you are still using physical calendars to organize and keep track of appointments, you are doing yourself a disservice. Implementing online booking not only helps to clear your desk and eliminate pen and paper, but it also makes booking available to... --- ### Explore The Latest In Daysmart Salon! > The newest features from Daysmart Salon in Fall of 2020. - Published: 2020-07-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/whats-new-q3-2020/ - Categories: Blogs The Daysmart Salon team continues to add new features and enhancements so our customers can streamline their operations, increase profits, and grow their business. So what’s new? Enhanced Appointment Color Coding (Available on Cloud Deluxe and Premier Package) Our brand new color code system will allow you to select from 30 different colors to alter the appearance of specific appointment services and types. Customize your colors to suit your business schedule and create an organizational system that is optimized for you and your team. Service Colors Set up each appointment service with a specific color or choose colors to group particular types of services together, so you can easily see at a glance which services are being performed for every appointment. To set up your appointment service colors, click on the‘Appointment Book’menu, then click the ‘Settings’tab on the far right. From here you will see an option on the far left for‘Appointment Colors’, by clicking the drop-down you can then select‘Services’ to populate your service categories. You can then click to expand each service category to see the services listed in that category and override the default service category colors. To make it even easier, you can also search for a specific piece of text, and the system will automatically expand and display services/categories that match. Appointment Type Colors Add a secondary color to your calendar based on the appointment type! To set up colors for different appointment types (new booking requests, online bookings, transients, and walk-ins), select‘Appointment Types’underneath the‘Services’dropdown on the ‘Appointment Colors’screen. You will then see each of your appointment types and you can select the color codes that suit your business from here. Adding color codes to your appointment types will add an accent color to the color of the service on the appointment slot, so you can see at a glance the appointment service and the type of appointment without having to search through the appointment details. Loyalty Points – Now Available on Cloud! (Available on Cloud Deluxe and Premier Packages) Loyalty programs are a great way to encourage recurring business and forge stronger relationships with your best clients. Showing clients they are important to you can make all the difference in retaining customers. In fact, 81% of clients say that a loyalty program encourages them to continue coming back to the same business. For that reason, we have recently upgraded Loyalty Points in our cloud products! Customize Your Loyalty Rewards A new sidebar for‘Loyalty Points’ has been added to the‘Options’ – ‘Management’ menu. From here,you can customize a loyalty point system that best suits your business, your employees, and your clients. Set up a point system for a specific dollar amount spent on services and/or products. Allow clients to easily redeem those reward points for dollar discounts, free services, or free products – the choice is yours! Loyalty Points on Client Records To make running loyalty programseven easier,you can now view loyalty point balances when editing a client by clicking the ‘Overview’ tab. You can... --- ### Customer Spotlight: Salon Salon > Check out our customer spotlight blog here. - Published: 2020-07-29 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-salon-salon/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers to learn more about how they’ve adapted operations to overcome the many pandemic-related business disruptions. These business owners’ passion and innovation have never been more pronounced, and we hope their stories serve as a guide for those navigating difficult situations. We recently spoke with Joseph Quinlan, the new owner of Salon Salon in Fort Collins, Colorado. After buying the 12-year-old salon in early spring, Joseph and his wife were finally able to reopen its doors in June. Despite launching a business in the middle of a pandemic, their salon witnessed great initial success—due, in large part, to his software investments. Q: What prompted you to take over Salon Salon? A: My wife and I have no experience in hair; we’re entrepreneurs who find different businesses that have a great product and a long history of success, but operationally don’t have great back-office processes or are financially inefficient. Salon Salon was a perfect candidate. Q: Tell us a little more about the business. A: We’re a hair salon specializing in color, balayage, and perms. We’re looking to move into weaves, cornrows, dreadlocks and other natural hair types, and so we’re in the process of hiring two more stylists who specialize in those. We’re also trying to expand the business as a whole, and Daysmart Salon is helping us do that. Q: What made you choose Daysmart Salon to run the salon? What’s been your experience with the software so far? A: We looked at all the business management programs available—Daysmart Salon, Rosy, Vagaro and Shortcuts—and the features Daysmart Salon offered, especially for its price point, spoke to us the most. My wife and I aren’t in the salon every day, so we need a system in place that ensures the business is running successfully while we are not there. Daysmart Salon’ level of portability—meaning, we’re able to have it on our phones as well as our desktops, with all our information stored in the cloud—really helps us in that regard. The reporting features are also valuable because they give us accurate forecasts of business performance. With the booking platform integrated, we can track how many new people are coming in and how the business is growing after periods of time. Daysmart Salon is a program that helps us protect the health of the business. The reputation management has been huge for us. Instead of us having to ask customers to leave a review when they’re leaving, the program prompts them to review us on a timer, which we set to about an hour after they leave. Because of this system, we’ve gotten 130 reviews in our first month—and as a result, we were voted as one of the top three salons in the area. We were then able to use Daysmart Salon to deploy marketing campaigns celebrating the win, which in turn continues to drive more traffic to our website. Q: Have you been using Daysmart... --- ### National Friendship Day: Why Salon Friends Are the Best Friends > A rising tide lifts all ships, and the salon industry is no island. Build your network of salon professionals and watch your opportunities grow! - Published: 2020-07-27 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-friends/ - Categories: Blogs Studies have shown that most people spend about 90,000 hours at work over the course of their lives. That represents about 30 percent of their total time and indicates just how invested people are when it comes to their jobs. As a salon owner or salon employee working a full week, this probably sounds all too familiar! How do people survive all that time in the salon? Some stay motivated by thinking about all the money they’re making. Others feel fulfilled by helping their clients hair look beautiful. But the majority of people are able to go into the salon day in and day out and enjoy it because of their salon acquaintances. Many people find that their friends at the salon turn into their best friends over time. They spend so much time with them that they become closer and closer until they’re eventually inseparable. For National Friendship Day, which is celebrated on August 5th, we have put together some of the reasons why people say their salon friends are also their best friends. Salon Friends Share Many of the Same Struggles No matter how much you love your job as a hairdresser, there are probably certain things about it that you wish you could change. For example, you might wish one of your managers was a little bit nicer. Or you might wish you’re clients weren’t so picky. Or you might wish you didn’t have to work weekends. Your salon friends share the same struggles as you and help make them a little bit more tolerable. When you know that you aren’t the only one dealing with a bad manager or a mean client, it can take the edge off your job. Your friends at work will commiserate with you and let you know that they, too, share a lot of the same thoughts and opinions as you. They See Each Other At Their Highest and Lowest Points When you spend eight or more hours every day working alongside your salon friends, they’re going to see you at both your highest and lowest points. They’re going to be there when your boss calls you into their office one day to give you a well-deserved promotion. They’re also going to be there the day you come back from lunch with tears in your eyes because your boyfriend broke up with you. Similarly, you’re going to be there to see them at their high and low points. It’s going to bring you a lot closer and make you more than just colleagues. Over time, as more and more of these situations pop up, you’re going to find your salon friends transforming into your actual friends and then later becoming your best friends. It’s a fun journey to take. They Talk About Everything Under the Sun When you’re spending as much time together as you and your friends at the salon are, you’re inevitably going to discuss, well, just about everything. You’re going to talk about: Your ambitious career plans Your... --- ### Why You Should Promote Locks of Love in Your Salon > Locks of love is a great way to give back as a salon owner. - Published: 2020-07-23 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/locks-of-love/ - Categories: Blogs According to the American Cancer Society, there will be an estimated 1,762,450 new cases of cancer. That means 1,762,450 people who could potentially lose their hair due to the disease. Aside from cancer victims, there are other diseases and other reasons why adults and children might lose their hair. Add these numbers together and the final result would be overwhelming. And with so many people in need of hair replacement, the need for hair donations is just as high. Locks of Love has been collecting hair for people in need since 1997. If you own a salon, it’s essential that you promote Locks of Love donations for these reasons. Want to learn more about how you can help those in need? Continue reading below to learn more. Locks of Love Rated 4 Stars on Charity Navigator Charity Navigator is a website that rates different charities based on several aspects. Locks of Love came in with a 4-star rating on the site. More than 90% of the charity’s expenses are spent on the actual program itself and the services that it provides. The remaining expenses are mostly spent on administration and fundraising. They receive no grant money from the government and all of their revenue comes from contributions, gifts, and grants not funded by the government. Because this charity ranks so highly on Charity Navigator, it makes it a wonderful charity to support in your own salon. A good way to capture your clients’ attention and show people that it’s worth donating to is to print out these numbers and have them posted where your customers can read them. You’re Not Only Helping Those With Cancer It’s a common belief that all hair donated to charities goes to those who suffer from cancer. This isn’t incorrect as many donated hair goes to those who’ve lost theirs due to cancer. However, cancer victims aren’t the only ones who suffer from hair loss. So, when you or your clients donate to Locks of Love, you’re not only helping those with cancer. You’re helping any child who has lost their hair due to any medical condition. Keep this in mind when considering just how important your donation is. Breaking Down the Myths About Selling Hair If you’re familiar with Locks of Love, then there’s a chance that you’ve heard some myths about the charity selling the donated hair. We’re here to help break down these myths and clear them up for you – they never charge the families of the receiving child for a wig. Locks of Love will sell the wigs if they’re too short or if they’re grey. Here is why: shorter hair is separated from the ponytails and then sold to offset the cost of manufacturing. This short hair can’t be used to make the wigs, but it helps to reduce some costs. The charity does accept grey hair, but because it only provides wigs to children 18 and younger, the charity doesn’t use this hair for their wigs. What they... --- ### Customer Spotlight: Salon Voe > Check out our customer spotlight blog here. - Published: 2020-07-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-salon-voe/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers who have been directly impacted by the pandemic to learn more about how they’ve adapted their operations to overcome resulting business disruptions. The passion and innovation of these customers have never been more pronounced than in their responses to the challenges posed by the coronavirus outbreak, and we hope their stories serve as a guide for those navigating similarly difficult situations. We recently spoke with Chelsea Vohland, owner of Salon Voe in Lincoln, Nebraska, to learn about her experience running a business during a pandemic. A hairdresser of seven years, Chelsea is passionate about building meaningful connections with her clients, and she hasn’t let COVID-19 stop her from delivering the skillful, thoughtful service they expect. Q: How has the pandemic impacted your salon? A: Honestly, it didn’t really affect us all that much. There were, understandably, a lot of cancellations in March before we officially closed, but overall, we have a really strong clientele that has been understanding of everything happening and supportive as we figure the situation out. I would say the hardest part of being closed was not getting to be side by side with my team everyday like we’re used to. Getting the PPP loan also made our jobs much easier. Q: What was your experience applying for CARES funding like? A: My usual bank took forever to process my application, even though I signed all the forms as soon as I could. Because it was taking so long, I applied again through a different, smaller bank and got the loan in two days. Afterwards, I closed my account with that first bank because it just couldn’t provide the help we needed fast enough. Q: What did receiving the loan mean for your business? How have you used it? A: Getting the loan was the biggest stress reliever! I used it for payroll and utilities like electric, gas and internet. While I did have enough in my savings account for us to survive and complete payroll without the extra help, the pandemic would have absolutely depleted it, and we would have had a very difficult time financially afterwards. Q: What has the reopening process been like? A: We’ve been open since May 11, with a lot of new regulations. We’ve always been a very clean salon—that’s what people know us for—but we’re now wiping down everything in between appointments. For the first three weeks or so, we were running a few minutes behind on each appointment because we were getting used to the new routine, but we’ve worked it out since. If the shutdown does happen again, we’ll be better prepared to tackle sanitizing without letting it slow us down. We require everyone to wear face masks and we take clients’ temperatures when they walk in. We have unfortunately had to turn a few people away because their temperatures were too high or they refused to wear a mask. But, like I... --- ### Do's and Don'ts of Re-Strategizing Your Business Post-Pandemic > Daysmart Salon provides the top ways you can restrategize your business post COVID. - Published: 2020-07-17 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/dos-and-donts-of-re-strategizing-your-business-post-pandemic/ - Categories: Blogs Recognizing that many of our customers have been directly impacted by the pandemic, we’ve created a content series aimed at helping those businesses prepare for and execute on their own re-opening strategies. The series—which will feature blogs and other content assets—will also include tips for how to use their Daysmart Salon software to bring those strategies to life. Even the most seasoned small business owners are being tested by post-pandemic challenges. Tried and true business strategies are no longer fool-proof, and even the most mundane tasks require extra thought. While not every aspect of your business needs to change, they may need to be altered to help you thrive in the new normal. To ensure safety and success, we’ve pulled together a few business pitfalls to avoid and best practices to embrace as salons reopen their doors. Avoid These 6 Pitfalls 1. Resuming business as usual. The term “new normal” has become popular for a reason—doors may have reopened, but it’s anything but business as usual. Small businesses need to develop new cleaning processes and new procedures for customers to abide by. For instance, salon customers may need to wait in the car for their appointment rather than in a waiting area. There must be COVID-19-specific changes made. 2. Not telling customers about new hours and procedures. Communication is vitally important in post-pandemic business. Stores must make sure they let customers know about updated hours of operation, new procedures, cleaning protocols, touchless payments, curbside pickups or mail order products– all of which ensure everyone’s safety. Maintaining trust and reputation are critical to the health of a business – in fact, 31% of consumers say trust is the most important trait when visiting a business, and 31% say the same about reputation, according to DaySmart’srecent survey. 3. De-prioritizing special treatment. Small businesses need their loyal customers and recurring business more than ever. Make sure to separate your best customers and let them know they are appreciated. Special perks could range from giving them priority when rebooking appointments to providing early access to reopened hours. Going the extra mile to reward customers for loyalty will help retain those individuals and build in more reliability and predictability for your business as it emerges out of uncertain times. In fact, it may be valuable for small businesses to filter the types of customers trying to book appointments. Are they recurring customers or one-time shoppers? With limited availability, businesses will want to prioritize the former. 4. Overdoing the discounts. After having lost revenue for so long, many small businesses want to draw in as many customers as possible, especially with the enticement of a discount. However, small business owners must remember that demand is high right after re-opening. Consumers have missed theirgo-to salonand will be coming in anyway – there is no need to offer discounts. During this time, businesses should focus on getting the most revenue they can to cover additional costs and recoup from weeks of lost income. 5. Forgetting about your employees.... --- ### 7 Salon Marketing Ideas to Attract Millennial Clients > Daysmart Salon Software provides some unique ideas to market your business to a younger generation. - Published: 2020-07-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-marketing-ideas/ - Categories: Blogs Are you looking for ways to attract more millennials to your salon? Are your old salon marketing ideas just not doing the trick? Well, you’re just in time. Millennials are about to reach their peak years when it comes to purchasing power. In fact, millions are expected to spend over $200 billion dollars annually starting in 2017. And considering that they make up 25 percent of the population- a larger percentage than baby boomers- this isn’t a demographic you want to be ignoring. However, there’s no doubt that marketing to this demographic can be extremely tricky. So what are the best ways to market towards millennials? Read on to find out the top 7 salon marketing ideas to attract millennial customers. Who are Millennials, Really? Millennials (those born between the early 80s and early 2000s) are a unique breed. Perhaps no other generation before has been scrutinized and studied as much as millennials. And it makes sense- millennials grew up during a technological boom. Technology has been, and will always be, a part of their lives. Because of their obsession with technology, millennials often times get a lot of undeserved flak. Older generations view millennials as self-centered, overly-sensitive, and lay. However, many people, millennials included, know they have a lot going for them as well. As a whole, they tend to be more progressive, technologically savvy, entrepreneurial, civic-oriented, civic-minded, and educated than generations before. Due to this unique set of traits, a unique approach needs to take place when it comes to salon marketing ideas. Salon Marketing Ideas to Help You Attract More Millennials 1. Get Reviews Almost all millennials do research on products and services before making a decision to buy. This means they’re going to be checking out your site, looking at Google reviews and Yelp reviews, checking around on social media, and of course, asking their peer group for recommendations. In fact, 89 percent of millennials trust recommendations from friends and family members more than they trust a business’s claim. And 93 percent will make a purchase decision because of it. They’re even more trusting in strangers than in you: 84 percent say they’ll take anonymous user’s rating over a business’ claim. Make sure you are on all the online review sites and monitor them closely. If you ever come across a complaint, respond to it directly and deal with the situation before it gets out of control, aka goes viral. 2. Be Direct There is no sense in beating around the bush with millennials. This is because time is a very precious commodity to millennials. If you waste their time, they’re going to get offended and not to do business with you. Millennials hate the idea of being gimmicked or taken for a ride. They’re not interested at all in your sales pitch, or your obscure features and benefits. When communicating with millennials, drop the long-winded propositions. Instead, focus on the main points. If your main points are enticing, they’ll sell themselves. Keep all of your... --- ### Show Off This Summer With These Trending Nail Designs > Check out these hot nail art ideas and show off your style! - Published: 2020-07-06 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/nail-design/ - Categories: Blogs Looking For A Trendy Summer Nail Design? Check Out These Summer Trends Trending nail designs are a fun way to explore new styles and make a statement. The only problem is we often find ourselves in a style rut. This can mean you return again and again to the same nail art styles that you know and love, without the excitement of something new! Rather you’re a nail tech or just a nail art enthusiast, these nail art ideas are sure to shake up your nail care routine. Check out these hot nail art ideas and show off your style! Vintage Inspired Trending Nail Design Think nail art is something new? Think again. These vintage-inspired nail art designs will get your style up to date, with a trip to the past. The 30s/40s Inspired Half Moon Nail Let your inner Dita von Teese out with this red hot, vintage-inspired half moon shape. This style was popular in the 1930s & 1940s with Hollywood starlets and hasn’t yet lost its luster. “And when I was researching style in the early part of my career, I looked very closely at the details of photographs of women of those decades and noticed that they would leave the moon of the nail bed bare; sometimes they would leave a sliver of white at the tip too”, Dita says of the half moon shape. “So I showed the pictures to my mother, who has been a manicurist for 30 years, and she would patiently paint my nails in this style, sometimes experimenting with colors. All these years later the trend is finally catching on. ” We love her retro-inspired choices, especially when it comes to her nails. In Living Color: 90’s Nail Art The 90s are living again and we think it’s totally tubular. Check out these amazing 90s inspired palm trees set against a stark orange polish and covered in an opulent gel for extra shine. These Lisa Frank inspired 90’s nails feature a hard gel overlay and classic Lisa Frank designs. Who knew we could miss our rainbow-colored leopard print binders so much! Betsey Johnson has been a style icon for ages, but you may not know that recreating some of her fun and funky trending nail designs have become a nail art fad! Check out these Betsey Johnson inspired nails and create your own styles. You can do this by combining fun and funky colors with kiss marks and floral designs! Of the Moment Trending Nail Design Staying on trend means hunting down some of the hottest styles on social media. Fortunately, we’ve done the digging for you. Check out our picks for some for some of the most loved modern styles. Kardashian Worthy Styles Wanna hop on the craze without breaking your budget? Check out these Kylie Cosmetics inspired nails. Featuring a Baby Pink and gold combo we’re all about the drip! Check out this crazy style! Marble-ous Nails Another trending nail art style is the marble look. These fun art... --- ### Transition to Salon Suite Rental Like a Boss > Renting is the way to go for salon professionals today. - Published: 2020-07-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-suite-rental/ - Categories: Blogs Hair salons are a $47 billion industry, but establishing yourself in the industry can take some time. Starting your career as a stylist in an established salon gives you stability and less responsibility. But transitioning to a salon booth rental where you can be your own boss opens up more possibilities for your business. Before you leave behind the stability of being a salon employee, it’s important to understand what’s involved. You’ll also want to have certain plans in place before you make the switch. Keep reading to learn the considerations of renting a salon booth. Understand Salon Suite Rental Renting a booth gives you more control over your business. You set your rates, choose your hours, and decide which services to offer. You also have the potential to earn more money. Being an independent contractor also comes with more responsibilities, though. You’re running your own business, so you’re responsible for all of the operations tasks a salon normally handles for its stylists. When you rent a salon booth, you pay a monthly fee for your space within a salon. You’ll share the salon with other independent contractors who also run their own businesses from the booths they rent. The salon owner is essentially the landlord and you are the tenant. You’ll have an agreement that includes all legal aspects and details of your rental, such as what’s included in your monthly rent. Compare the Booth Options When renting your own space, you have different options for type and size. Basic booth rentals might include a single chair spot in a traditional salon-style setting. If you want more privacy, look for a salon with individual suites for rent. You’ll have a small room, which lets you customize how your space looks. It also gives you and your clients more privacy. Find a Location Once you know what type of rental space you want, you can look for local salons that offer those options. Always visit the salons you’re considering to see how they look in person. Make sure it looks clean and professional. Even though you’re just renting, the way the building looks reflects on your salon business. Consider the location and how easy it is for clients to get there. Is there plenty of parking and easy access to the building? Look at the amenities available, such as a receptionist, free wifi, laundry facilities, and a break room. Find out what you have access to as part of your rental agreement. Can you use the salon towels and equipment? Does the facility provide credit card machines that you can use? Determine if there are restrictions on the hours you can operate. If you plan to work early morning or evening hours, consider the security of the facility to make sure you feel safe there. The other stylists renting in the salon can also impact your business. Choose a salon that’s known for having quality stylists, so you’re associated with that high-quality level. Review the Contract Once you choose a... --- ### Customer Spotlight: Icon Hair Architexture > Learn more about what it takes to succeed as a salon owner in 2020 from Icon Hair Architexture. - Published: 2020-07-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-icon-hair/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlighting Daysmart Salon customers who have been directly impacted by the pandemic to learn more about how they’ve adapted their operations to overcome resulting business disruptions. The passion and innovation of these customers have never been more pronounced than in their responses to the challenges posed by the coronavirus outbreak, and we hope their stories serve as a guide for those navigating similarly difficult situations. We recently spoke with Jan Wilkins, owner of Icon Hair Architexture in Scottsdale, Arizona, to learn about how she’s adapting her business operations to tackle the hardships presented by the pandemic, and how software usage plays into her strategy. Q: To start, tell us a little bit about your business. A: Icon Hair Architexture is an AVEDA concept salon that specializes in doing great hair. We’ve been in business for 20 years. Q: How long have you been using Daysmart Salon? How has your experience with it been? A: I’ve been using Daysmart Salon since 2007. It’s a great software—I can’t even imagine how salons used to run a business with handwritten books! The customer service is excellent, too. For every question I have, they take the time to work through it with me and make sure I understand. They do an exemplary job supporting their customers. We use the reporting functions for retail and performance monitoring. I’m very analytical in the way I run our business, and I conduct a two-part yearly review with employees. The review includes a behavioral performance section as well as one that considers the metrics recorded in Daysmart Salon—like productivity, client retention, pre-booking and retails sales—to assess if employees have met their business goals. For a while, we were using Demandforce for appointment booking, but the ease of use we experienced with Daysmart Salon pushed us to change to it being our sole software. I love having the ability to update the appointment reminders. For example, because of COVID-19, we’re requiring all clients to wear masks into the salon, so we can notify them of that in the appointment reminder. It’s little details like that that make it a valuable tool. Q: What has it been like as a small business owner to witness the pandemic’s impact on your salon? A: In a word, it was terrifying. We were closed for six weeks, and my main concern during that time was how I was going to take care of my employees when we had no revenue. My staff and I are like a little family, and knowing that some of them have small children was particularly scary. Even when the allocated amount for unemployment increased, it still wasn’t enough to cover a lot of peoples’ expenses. Q: While your salon was closed, were you able to keep any business going? A: We sold product for the first two weeks, but after that we weren’t allowed to be open in any capacity for the rest of the closure. We... --- ### Salon Strategies To Boost Client Relationships During COVID-19 > Capitalize on your business opportunities and build relationships in your salon despite the COVID-19 pandemic. - Published: 2020-06-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/client-relationship-salon-strategies/ - Categories: Blogs As the world joins forces to battle the COVID-19 crisis, salons are naturally concerned about the impact these events will have on their client relationships. Salons want to continue to provide excellent service to their clients and return to growth as soon as it’s safely possible. Clients are being particularly cautious about returning to the salon for their long-awaited haircut. As a business owner, you should be continually exploring new ways to boost client relationships andfuture-proof your salonpost-COVID-19. Here are some salon strategies you could try at your salon: Customer Loyalty is Priceless If you don’t already have a loyalty program in place, you should add this as one of your salon strategies! 75% of businesses that use loyalty programs see a return on that investment, and81% of clients statethat a loyalty program encourages them to continue coming back. Letting clients know they are important can make all the difference in retaining customers and fostering loyalty and trust. Loyalty programs are a great way to encourage recurring business and strengthen relationships with your best clients. When building a loyalty program at your salon, you’ll first want to understand your customers buying patterns, so you can figure out the best salon strategies for your specific client base. Once you have identified their buying patterns, you’ll then be able to devise a loyalty program that will encourage them tobuy more! Here are some salon strategies for a loyalty program that you could incorporate: Points Rewards– set up a point system that works for you and your clients. For example, offer clients points for customer referrals, online advance bookings, and/or buying retail products. Once a certain amount of points are earned, allow clients to redeem their points on purchases. VIP System –setting up a VIP system for clients who spend a certain amount every month at your salon can be a great way to make your customers feel ‘special’ and encourage them to spend more. The VIP status can open them up to exclusive salon deals, retail sale items, special treatments or events, and more. Client Referrals –peoples’ opinions and recommendations play a critical role in the beauty industry. Developing a program to encourage your clients to refer their friends and family to gain points and earn discounts will do wonders for your salon’s revenue. Punch Card –if you don’t have asalon softwarein place to track your rewards easily, a punch card method for your clients can work well. Supply all new clients with a punch card after their first visit and offer them a free conditioning treatment after they have returned for a certain amount of visits. Setting up a loyalty program is just the first step – for your program to be effective you have to make sure you’re tracking each client’s points. If mistakes are made, this could have a negative effect on your business. The most efficient way to keep track of your client rewards is through the same salon management software you use tomanage your clients, appointments, and... --- ### Workaholics Day: Important Ways Entrepreneurs Can Achieve Work-Life Balance > Entrepreneurial life is challenging, and it's important as a salon owner to incorporate good work-life balance. - Published: 2020-06-28 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/entrepreneur/ - Categories: Blogs National Workaholics Day is a real thing. It’s celebrated on July 5th. The day provides everybody with the opportunity to examine their approach to being an entrepreneur and whether they have the right work-life balance. As an entrepreneur in the salon business, you can find yourself working early and late and even skipping lunch. It feels like you have to be at your salon at all times to make the key decisions. Being busy all the time is not necessarily a good strategy for salon success or personal happiness. Do yourself and favor and use National Workaholics Day to review your approach to work and life. Read on to learn the most important ways salon owners and entrepreneurs can achieve work-life balance. Plan Breaks If you have a full schedule of activities you may find you don’t have any time for breaks. As a salon owner or employee i’m sure your diary is booked from the start of your day to the minute you leave. A request for an appointment or an additional task means checking if there is an opening next month. Given this kind of calendar pressure you can find that you are working all the time. This is not good for you. You are probably not working at optimum effectiveness. You know taking breaks is important but how do you make sure you take them? You do it the same way other appointments are made in your schedule. Book regular daily appointments with yourself ahead of time for a short break. Use the breaks to re-group. Relax, take a short walk or meditate. You’ll feel the difference and don’t cancel that appointment with yourself. Do What’s Important Spend a little time analyzing how you spend your day. Make a note of what you are doing against a time schedule. Include interruptions, breaks, and calls. At the end of the day analyze what you have been doing. How much of your time has been spent on doing what you are there for? If you own or run the business you are there to build the business. How much time is spent doing other people’s jobs? How much time is spent on reactive tasks like dealing with interruptions, questions, calls or paperwork? You want to be an effective salon owner and not just a busy one. Take Stephen Covey’s advice and “keep the main thing the main thing”. The main thing is to achieve your salon business goals. Schedule time in your calendar to work on your salon business. Fit the other stuff around that. Don’t try to do it the other way around. Banish Time Bandits Time bandits are things that rob you of time. The interruptions, phone calls, paperwork, and a hundred other things that steal your precious time. Do you ever feel like your whole day has been exhausting but you didn’t achieve anything? You need strategies to deal with the time bandits otherwise you can turn into a busy fool. Working hard but getting nowhere.... --- ### Salon Owners: Ditch Pen & Paper for Maximum Efficiency and Success > Switch from pen and paper to a salon software tool to optimize your salon business processes. - Published: 2020-06-26 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-owners-ditch-pen-paper/ - Categories: Blogs Since the dawn of the salon, there have been blotter calendars at the front desk (with plenty of pencils! ) but as with most other areas of life, tech is taking over. Salon owners managing their salon business by using paper calendars & files makes it tedious, time-consuming, and more than occasionally, frustrating. Imagine spending more time searching for information than actually using that information – does this sound like an efficient use of your time? Amidst the COVID-19 pandemic, salons functioning on pen and paper business models became inundated with manual communication efforts through the shutdown/re-opening process. Running pen and paper is a time intensive undertaking which takes away from your ability to automate and focus on your clients. New technology advancements made it possible to reach out to customers using automated email marketing and text marketing campaigns keeping their clients in the know. Other technological advancements in the salon industry made keeping in contact even easier by allow tele-consults. Clients could have a pre-interview to review what needs to be done once they arrive for their appointment. There are things that technology will never replace. For example, even if arobot could be trainedto give the best haircut, many clients would still prefer the conversation and personal touch that comes from visiting their favorite stylist. This does not mean that technology doesn’t have a place within every salon, in fact, modern clients are starting to demand apps, 24/7 schedule access, text reminders, and other tech perks. In an automated app-happy world, salon owners need to keep up with the times or get taken out by their competition. Here are a few real reasons why it might be time to take tech seriously: Old School Stylist Appointment Books Just Aren’t Cutting it Anymore There’s one truth when it comes to providing salon services – time is money. This means that every minute spent on anything other than your salon services is actually costing you in the long run. But ignoring “administration” (from payroll to client tracking to appointment reminders) can spell disaster for your business. So... . Either allocate part of your day to managing the business (hopefully not at the expense of servicing your clients! ) or hire someone to manage the business, track your appointments, and file your taxes. Regardless of how well you execute either approach, you’re pretty much-losing money either way. If your new assistant makes a mistake (doesn’t everyone? ) or late hours and constant multitasking lets someone fall through the cracks, now in addition to losing money, you’re losing clientele as well! Look, there are only 24 hours in a day, and even you can’t work all of them. Years ago, there simply weren’t other options, but times have changed and technology has infiltrated every aspect of modern life – including salon operations. Simple, affordable software can grow your business, save you money, and attract new clientele. The Benefits of Salon Software For Salon Owners Freeing yourself from blotter calendars (which are really hard... --- ### What’s In It For You? Calculating Your Return While Growing Your Salon > Learn how to increase your ROI as a salon business owner. - Published: 2020-06-26 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/return-on-investment/ - Categories: Blogs Do you know what revenue, profit, and margin mean? If you own a salon, you should. The hair salon industry overall is growing nicely year over year, but the average salon makes $19,100 in profit every year, while the average profit margin is a pretty slim at 8. 2%. Do you know your revenue and profit? Take two minutes now to learn how to calculate your return on investment and how to improve your returns. What is ROI (Return on Investment)? Return on Investment (ROI) is a performance measure used to evaluate the efficiency (the payback) of an investment. ROI measures the amount of return on any investment, relative to that investment’s total cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. What to Measure when Calculating your Return on Investment? Every salon owner puts LOTS of time, money, love and effort into their business. Have you heard it said that “you can’t manage what you can’t measure”? Well, let’s get measuring! The most common way to calculate your ROI is to divide the net profits by total investment. For example, if your net profit is $50,000, and your total investment is $200,000, your ROI would be 25%. Knowing your ROI is very important as it helps you determine where you are earning (or losing! ) money and this simple calculation should drive all your spending decisions. Below are some common instances that are perfect for ROI calculations: Hiring new employees: Tracking the ROI of individual employees is the best way to evaluate adding staff. Estimating the impact of someone new depends on knowing how many clients they can reasonably handle and how that might impact profit. Purchasing new tools: Adding new equipment (and/or products) could be a great idea but are they worth the investment? Calculating the ROI on every purchase will help you decide what to buy in the future, based on what makes you money or breaks the bank! Sales Strategies/ Promotions: Some marketing just misses the mark, while some campaigns crush! Did your last promotion bring in new (profitable) clients or just discount your services? Analyzing what drives results will help you stay on track and do more of what works. Investing in Business Software: Modern business software is sold as a subscription. That is a cost that needs to show real return or it’s just adding to your costs! Would salon software demonstrate time-saving, business efficiency and marketing improvements for your operation? Invest in Software to Drive Return on Investment Every investment should give a business owner pause – will this improve the way the business runs? Will it save you time, earn you more money and simplify administration? Will it, over the long run, return to you more than it costs? Daysmart Salon delivers ROI in a variety of ways. Read more below about how Daysmart Salon has helped real users improve their salon operations and drive growth for their business. Or go to... --- ### Tips for Salon Assistants Elevating the Game > Here are the top tips to succeed as a salon assistant-and impress your boss. - Published: 2020-06-26 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-assistant-jobs-2/ - Categories: Blogs After years of hard work, you’ve landed a job on the salon floor. Congratulations! Salon work doesn’t always come easily and you’ve worked your socks off to get here. After all of that, you don’t want to mess up, right? To make sure you not only keep your job as an assistant but also move up the ladder, you need to impress. Show your team just how great a fit you are for their salon and you could be on your way to a flourishing career! Learn how to impress at salon assistant jobs with our guide. Stay Passionate and Positive As a hairstylist assistant, your team are going to be keeping an eye on your personality. A salon is an incredibly social place and how you act really matters. Some stylists even put the personality of their assistants before their skills! The general feeling is that you can learn new skills, but you can’t learn a new personality. When you’re at work, make sure you’re always passionate and positive. Show that you’re willing to work and you’re happy with every task you’re given. Definitely don’t mope around feeling sorry that you’re sweeping up hair and not cutting it. Make an effort with your team, too. Try and build relationships with the stylists you’re assisting and make sure you’re always friendly and helpful. If you manage to click with the rest of the team, your chances of becoming a fully-fledged stylist or colorist are much higher. You should alsoget to know your clients. If they like you and give good feedback, that’s a big positive! Absorb Everything in Salon Assistant Jobs You might have been top of the class at school, but as a cosmetology assistant you’re at the bottom of the group. You might have aced the exams, but there’s a lot to learn on the salon floor! Make sure you’re ready to absorb everything. When you’re working with a stylist, watch what they’re doing and if there’s anything you don’t know ask them at a convenient time. If you’re doing a great job helping them, they should be more than willing to help you! If there’s a particular job you want, such as colorist, do your best to learn everything about it when you’re on the salon floor. Make sure your team knows you’re ready to learn too. They can invite you over when they’re doing a tricky job or something new so you can watch. Ask For More Work If you have nothing to do, never just stand around! That won’t give the right impression to your team and you probably won’t progress past being a stylist assistant. Instead, ask if there’s anything else you can do once you’ve finished your tasks. Be prepared to do tasks that weren’t in your hair stylist assistant job description. Take anything you get and do it to the best of your ability! If you show a willingness to do more than you’ve been asked to, it shows your team that... --- ### Salon Games that Engage Your Team and Keep Morale and Productivity Up > Some great team building games for your salon business. - Published: 2020-06-19 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-games-2/ - Categories: Blogs Did you know that team building activities can actually help toboost your bottom line? In the salon industry, we’re used to being customer-facing. We tend to focus more on how we treat the customers than how we treat our coworkers! Creating an environment where everyone feels respected and connected increases employee motivation. You’ll see the improvement in sales and service in no time! Read on for our favorite salon games that will boost morale and remind your employees of why they love working at your salon! Technique Trivia Technique trivia is a great game to play after attending a conference or conducting a meeting about new trends and techniques that will be used in the salon. You can go the Jeopardy route of dividing questions into topics or head straight for the old-fashioned question and answer game! In order to get people working together, divide your hairdressers into two or three teams. Make sure you switch up the teams each time you play! Reward the winning team with a nice lunch out or a trip to the spa. Morning Dance-Off Not everyone is bright and chipper in the morning. When half of your hairdressers aren’t quite awake yet, it can change the vibe of the entire room when you open. To get everyone smiling and alert, start the morning with a dance-off! Ask your hairdressers to take turns selecting a song. Then, pick two hairdressers each morning to lead the dance-off! The idea is that each hairdresser starts doing a dance move that can be as complicated, simple, or silly as they want. Everyone else can decide which hairdresser to follow along in the dance. The hairdresser with the most backup dancers by the end of the song wins! Giving out a prize every morning may be overkill. Instead, just use this game as a way to start off the day on the right foot! After all, dancing isscientifically provento make you happier! Team Brainstorm As they grow in their careers, your hairdressers will probably develop some really unique tips or sales techniques. For example, some hairdressers may find optimal times to schedule their clients’ follow up appointments using yourextensive online booking package. Why wait until the appointment is over when you can take advantage of that coloring downtime? Every few weeks, host a roundtable discussion where hairdressers share some of their personal methods that tend to leave clients satisfied. After everyone has introduced an idea, hold a vote to decide which idea will become part of your store’s policy! Pass the Bucket Sometimes, the best way to boost morale is to head straight for the source: confidence! Once a month, before or after store hours, give everyone a blank piece of paper and ask them to write down a compliment about one of their coworkers. It could start with “I admire” or “I appreciate. ” Leave the slips anonymous and put them into a hat or bucket. Then, have each person pull out a slip to read aloud. Ask... --- ### Top Tips to Target Male Clientele in Your Salon This Father's Day > Men need hair care too; be a pro on the latest men's hair care trends this Father's Day. - Published: 2020-06-11 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-salon-men/ - Categories: Blogs Marketing to women for a Father’s Day gift is part of the process of getting clients through the door. But, you’ll want to target your hair salon for men too. At a time where many are still uneasy to take the leap into public spaces due to COVID-19 fears, casting out every campaign you can is a smart strategy. To ease fears, be sure you are educating clients on your “new normal” safety and cleaning protocols at your salon with proper marketing communications. There will certainly be an increase of men with the desire to “fix” their at home COVID hair cuts which will likely provide everyone in your salon a well deserved giggle. Take these at home haircuts as an opportunity to connect with your male clients about how they managed through the pandemic and reinforce how you can help make sure the regrettable home haircut can be avoided in the future (with you as his new stylist). He might have been confident that he could do it all on his own, but we are all learning one bad hair cut at a time that we are all in this together. Every salon markets to women. When it comes to their male counterparts, they are often left out of the equation. After all, it’s women who spend the most money, right? Well, no. Though men may not visit salons as often as women, they spend the same. Marketing your hair salon for men will not only will it boost your bottom line, but you’ll reap the rewards with some new loyal customers. Here are some tips on getting some men through the door for Father’s Day, and keep them coming back. Hair Salon For Men – Top Tips to Target Male Clientele: Let Them Find Your ‘Hair Salon For Men’ Online The first place these new clients will go to find you is with a search on google to find “salons near me”, this keyword is entered into google 2. 7 million times a month. Be prepared for increased traffic to your website and be sure your google ‘my business’ account has been updated with accurate address, phone number and link to your website. Additionally, once new users arrive at your website there are a few things you can do to capture new business. 15 miles is the typical stretch they will travel. Advertise your Father’s Day specials on your website or social media sites. This way, online searchers will find your convenient location, too. Adding a complimentary perk for first-time clients is a hit with any customer. For example, a free goodie bag or half-off a salon treatment with a haircut will entice them. Find Your Neighborhood Men We know that 70% of walk-in customers are men. They need a haircut, and they’ll pull in the first place they see. Give them a reason to find you first. Create some simple, outdoor signage offering men’s specials for Father’s Day. The signs can come out days before the holiday.... --- ### Customer Spotlight: Urban Style Hair Salon > Check out our customer spotlight blog here. - Published: 2020-06-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-urban-style/ - Categories: Success Stories As part of our commitment to supporting and educating entrepreneurs, we’re spotlightingDaysmart Saloncustomers who have been directly impacted by the pandemic to learn more about how they’ve adapted their operations to overcome resulting business disruptions. The passion and innovation of these customers have never been more pronounced than in their responses to the challenges posed by the coronavirus outbreak, and we hope their stories serve as a guide for those navigating similarly difficult situations. We recently spoke with Denise Mackey-Natz, owner of Urban Style Hair Salon in Eau Claire, Wisconsin, to learn about her experience running a business during a pandemic, and how software usage plays into her strategy. Q: Tell us a bit about your business. A: I run an AVEDA concept salon, servicing men, women, and families in downtown Eau Claire—a community of about 66,000 residents. We’ve been in business for 17 years now, with hair as our primary focus, though we sometimes also do facials. I’ve been doing hair for 35 years. Q: How has the pandemic impacted your salon? A: Salons were considered nonessential from the initial Wisconsin business closure order, effective March 20. That means that, up until May 19, my business was closed. Now that we are reopening, there are a lot of new sanitation protocols we have to follow, but I feel comfortable with them because people in this field are already trained in how to prevent the spread of disease. Above all, I want my customers and staff to feel and be safe when they’re at my salon. Q: While your salon was closed, how did you keep your business going? A: We’ve always sold products in the salon, but while we were closed, we started offering curbside pickup every day, which we promoted on social media. Also, if customers placed an order on AVEDA’s website and they noted that they were a client of mine, my salon would receive a percentage of the sale. While retail didn’t become too big of a part of my business during this time, we did have some days that profited particularly well. Of course, part of this situation has been redefining what I consider to be a successful day of sales. It’s important to stay positive with how business is doing. Q: Since you’ve reopened, how has the transition back to business been? A: It’s been going very well. In the first five days, we had 39 appointments. We only take one appointment at a time for safety purposes, and even still, each stylist has been averaging six to seven clients daily, which follows Eau Claire’s health guidelines of no more than 10 clients per stylist per day. We are also working in shifts so that no one works an entire day—we’re truly taking every precaution we can. Understandably, some clients aren’t ready to come into a hair salon, but we hope to see them soon. Q: What do salon operations look like under the new health and safety guidelines? A: We’re taking sanitation very... --- ### Style Your Summer Hairstyles With These 8 Practical Stylish Up-Do's > Learn how to style these summer hairstyles with Daysmart Salon. - Published: 2020-06-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/summer-hairstyles-2/ - Categories: Blogs Temperatures are rising and the sun is shining – that means it’s finally summer! While there are lots of reasons many of us love summer, keeping your hair looking sleek can sometimes be aggravating. Summer hairstyles are now all about staying practicical, for those adhearing to new COVID-19 mask protocols while in public, here are some summer up-do’s keeping you practical and stylish. Thankfully, there are many simple and stylish hairstyles to keep you looking your best, even on the sweatiest days! The Perfect Messy Bun Buns are a timeless classic summer hairstyle that literally take less than 10 seconds to pull together. Not only that, but the perfect messy bun provides an elegant look that goes well with unwashed hair since the added texture makes it more appealing. Create the perfect messy bun by first creating a ponytail right on the top of your head. Then divide the ponytail into two sections and use your fingers to twist your hair around into a bun and simply secure it with a bobby pin. If you want a messier look, start pulling out a few strands around your face and loosen up the bun to add volume. You can play around with the shape of the bun to add more dimension and add some hairspray to keep it in place. For a more summery hairstyle, add a faux flower! The Chic Rolled Up-do Roll out of bed and right onto the beach in a matter of minutes with the chic roll up-do. It is one of the simplest summer hairstyles to make. The process of making it involves putting a headband that sits on your head comfortably and then brush your hair backward. Then simply part it and place the headband over your head. Push it so that it sits as low as possible and then start tucking some sections of the hair under the headband. Some well-placed bobby pins will keep your hair positioned to look trendy all day. The Trendy Fishtail Braid With this summer style, you will stand out from the crowd. It takes a little longer than the previous styles, but once you give it a go you’ll be a fishtail pro in no time! When making fishtail braids, leave the hair loose on either side of the temple and then pull the remaining hair backwards and tie it off with an elastic band. When making the ponytail, you should make sure that you have separated it into two parts. Start braiding the hair by wrapping each section around each other and tying the loose ends. You should loosen each braid for comfort and then twist them and tie them around an elastic band. For a classier look, leave a few hair strands to frame your face and then curl them. The Natural Up-do Have you been looking for a reason to give your hair a break and work on bringing health back to your scalp? Take a step back and give your hair the breather it... --- ### Free Salon Software?!? How Can That Be? > It's important to invest in a salon software you know will meet your needs, without being clunky and ridden with ads. - Published: 2020-06-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/free-salon-software-2/ - Categories: Blogs You may have seen offers for free salon software. It’s only natural to consider that option, I mean, it’s free, right? Free software – a great way to go, or too good to be true? As a salon owner, you need to track clients, book appointments, and schedule stylists. But there’s more to it than that – you have inventory to manage, taxes to report, marketing campaigns to run. Having the help of efficient software withmultiple featuresto stay on top of all of this is crucial to your success. After all, the more you can automate, the more time you have to develop staff and engage with clients. What a deal! Especially if you are just starting out as a salon, any free business tool seems like a must. You may know the old saying “you get what you pay for” – but that saying has been updated for the tech-driven times in which we live:“If the service is free – then you are the product! ” Read on to learn more about what this really means – for you and your business – and why it’s probably best to invest in relationships with legitimate software companies than to grab free solutions that may put your business at risk. 1. Predatory Payments Integratedcredit card processingis a great advantage for modern small businesses, especially as more customers switch to card payments or insist on contactless payments. “Free” software solutions frequently require you to use “their processor”, and because this integration is mandatory, you will not have much opportunity to negotiate the processing rate. High rates can cost your business thousands, and small fees, like 10 cents per transaction, may not sound like much, but they can take a big bite out of your product margins, especially if your transaction volume is high. Many of these providers will entice businesses with low introductory rates, which escalate over the life of the contract and early termination fees can hinder your ability to get from under these burdensome contracts. You may also experience high processing equipment leasing fees. Always be sure to thoroughly read the terms and conditions, or even better – use a trustworthy software service with a credible credit card processing partner. 2. Selling Your Data Ask yourself why people would put so much effort in building a software solution and then simply give it away. How can they make money if they’re giving it way? Well, one way you may be paying them is with your data. There is real value in collecting the purchase history of your clients, and many providers of free solutions are selling your transaction data. There have been thousands of apps caught tracking customers and “stealing data” and unless you’re an expert, there’s no easy way to tell which ones are guilty (although it’s usually the free ones)! Three considerations when it comes to software and keeping your business data private: Secure Platform Be sure you’re using a system that meets the highest standards of browsing... --- ### The Price is Right: An Easy Guide To Setting Your Salon Price List > Here's how to price your salon treatments, from Daysmart Salon. - Published: 2020-06-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-price-list/ - Categories: Blogs The hair salon industry in the United States has grown by 2. 4% to reach a revenue of $46 billion in 2018. One study found that on average, --- ### World Environment Day: Simple Ways To Make Your Salon More Green > Having an eco-friendly salon is a great selling point, and ultimately, the correct choice to make. - Published: 2020-05-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/green-salon/ - Categories: Blogs World Environment Day is the perfect time to remind ourselves that “green” is everyone’s responsibility. Rising environmental challenges remind us that it’s important that we play a leadership role in preserving our planet. Interestingly, when a salon business goes green, they do more than improve the environment. They tend to improve their bottom line too. At the same time, environmentally-friendly salons can make for healthier and more productive employees. There are many ways to make going green an asset to your salon. According to a 2013 EPA survey, Americans generated more than 250 million tons of trash, about 87 million tons of which was recycled and composted. Recycling is on the rise in recent decades, and environmental responsibility is fashionable in some quarters. Businesses like salons play a unique role in advancing this trend. There are millions of organizations across the world involved in the creation and consumption of resources. So businesses play a big part in setting a standard that contributes to a safer, cleaner natural environment. Below are a few steps that, however small, can make your salon a leader in the ongoing efforts to preserve the environment. Go Green, Literally! How do you, and your employees, actually get to the salon every morning? Many prefer the use of personal cars because modern life is defined by rushing around and getting somewhere fast has become the primary goal for some. Even in cities with robust public transportation, some prefer the convenience and speed of personal automobile travel. As a salon, you can work against that tendency by encouraging your staff to use public transport options. If public transit is not available, encourage employees to carpool by setting up a matching system or providing attractive incentives. Carpool initiatives are great for the environment and your salon. After all, pooling helps you save on parking expenses and encourages deeper bonds and social connections between employees. Waste Not. Technology plays a major role in many salon businesses, and can help to make certain salon processes more environmentally friendly while cutting resource costs. But while digitizing records helps save paper and ink, our computing tools do create a waste of their own, sometimes known as e-waste. As technology rapidly develops, older tools are discarded for new. It is important to responsibly deal with obsolete equipment, as it sometimes contains dangerous components or chemicals. The good news is that many electronic parts are recyclable, but not every salon takes the time to ensure their e-waste is actually recycled. With millions of tons of e-waste created every year, this is a major opportunity for the salon community to go green. Find green substitutes Most salons have a fair amount of “single use” materials, from the morning coffee cup, the lunch time plastic fork and knife, even break room napkins... But many of these materials are terrible for the environment, as they cannot be recycled. Being plastic doesn’t mean recyclable. It’s a good idea to replace these items with eco-friendly substitutes, which are easy to... --- ### How to Future-Proof Your Hair Salon Post-COVID-19 > Learn how to weather the storm of COVID-19 and come out successful with your salon business. - Published: 2020-05-29 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/future-proof-your-hair-salon-post-covid-19/ - Categories: Blogs Recognizing that many of our customers have been directly impacted by the pandemic, we’ve created a content series aimed at helping those businesses prepare for and execute on their own re-opening strategies. The series—which will feature blogs and other content assets—will also include tips for how to use theirDaysmart Salonsoftware to bring those strategies to life. Amidst the COVID-19 conversation, a topic on every small business owner’s mind is “the new normal. ” Despite the widespread wish for life to return to what it once was, small business owners, entrepreneurs, employees and consumers understand this is not possible in the immediate future. As communities slowly begin to reopen in the coming weeks, people will return to their favoritesalonswith a new mindset. To ensure they receive the same quality service and experience,salonowners must anticipate new customer apprehensions and expectations. According toDaysmart Salon’srecentsurvey on consumer loyalty, it takes three to four visits to a business for a consumer to feel comfortable—i. e. having a sense of familiarity and taking the first step in becoming a regular customer. At this rate, it is essential thatsalonowners figure out how to put their customers at ease to attract and retain business. Similarly, when asked what the most important trait is when visiting a business, roughly one-third (31%) of respondents say trust, and more than one-fifth (23%) say consistency in service. These two priorities are heightened in the post-pandemic era—especially as businesses seek to pioneer a “new normal. ” One area wheresalonsneed to focus is on common areas and touching surfaces. Thesalonexperience is tactile—from hands-on services to crowded waiting areas to, yes, even the checkout experience. While learning about the risks of COVID-19, people have become very aware of how cash, credit cards and every high-traffic item in a business may not be as sanitary as they once thought. Suddenly, the integral touchpoints of asalonexperience— from POS systems and processing terminals to keyboards and pens—are identified as risky. To deliver consistent service, prepare operations and improve customer engagements,salonsmust future-proof the core aspects of the shopping experience, starting with checkout. Take these four steps to reduce the number of touches needed to complete a transaction. 1. Implement Contactless Payments Contactless payments are more possible than ever. In fact, most credit and debit cards issued in the last five years have NFC (near-field communication) capabilities embedded within the card. Most payment terminals support NFC capabilities. These “tap and go” cards work similarly to Apple Pay or Google Wallet: 1) they don’t require a third-party device (e. g. , a cell phone) to store the credit card information, and 2) can just use the card itself. Not every consumer may know about the possibility of contactless payments. Salonscan support customers by providing guidelines, instructions or FAQs and displaying them by the payment terminal, on their website, or via social media pages. It is especially important thatsalonsreassure customers that tap-and-go payments are as secure as EMV chip payments. Similar to chip transactions, the contactless payment is accompanied by a one-time... --- ### Graduation Hairstyles Your Clients Can Rock Under Their Cap > Dress for success with these graduation hairstyle suggestions from Daysmart Salon. - Published: 2020-05-23 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/graduation-hairstyles/ - Categories: Blogs Spring is here, and with it come lots of graduations (and graduation hairstyles)! Whether one is graduating from high school, college, or some other level of education, it’s usually a BIG deal. So it’s vital to look the part and make a statement this graduation day with some of these cutting edge graduation hairstyles designed for tomorrows leaders:The Sleek Bun Most graduations happen when the weather is already hot and humid. The sleek bun comes in handy in such conditions. This is worn at the nape of the neck, and therefore comfortably accommodates the graduation cap. If done right, this graduation hairstyle will look graceful, refined, and sleek. A little styling gel can be used for a frizz-free outcome. A side or middle part can add some variation to this style. A French Braid Crown with Loose Wavy Curls The “half up and half down” trend in hairstyles is surprisingly easy and is suitable for both long and medium length hair. To achieve this look, simply part your hair as you prefer it (either side or in the middle) and weave a French braid down each side of your head or on one side. Cross the two braids use and use bobby pins to secure them in place. Curl the hair that’s left at the back with either curl formers or use a flat iron for a polished look. People with shorter hair, or without much hair volume, can use hair extensions to gain that extra oomph. The Low Ponytail Easy graduation hairstyles are the best and you can vary this simple style by creating two textures: use a smoothing serum or gel to smooth out the part above the elastic, while the part that hangs loose can be curled to form sexy waves. If your hair is voluminous, spray this part with a texturizer for a messy but beautiful two-textured ponytail. Leave some tendrils hanging loose to frame the face. The low ponytail is easy to style and brings out the best in you. As they say, simplicity is the ultimate sophistication. Messy Twists A twisted messy look is a perfect way to show off highlights. This is also a perfect way to show off some natural hair volume. To achieve this, you simply push back your hair and somewhere along the middle, twist layers of your hair from either side and cross them over while securing with bobby pins. Do this repeatedly until you get to the nape of the neck. Take what remains of your hair and make a low bun. Secure with bobby pins, and voila! Braiding Braiding styles are inexhaustible, but there are several stylish variations that you might want to try out. Take advantage of hair volume to create a mermaid braid complemented with pearls and flowers. Graduation hairstyles with hair volume can be achieved with clip-in extensions that match your hair color and texture. Another variation would be the one-sided braid. Weave a ribbon with colors that match with those of your school... --- ### Increase Profits By Selling Express Services as Add Ons In Your Salon > Express services are a great feature that can help your salon business cater to those looking for on-the-go solutions. - Published: 2020-05-22 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/express-salon-services/ - Categories: Blogs In recent years, revenues for the salon market has grown a slim 2%. With such technological advancements, this industry should be thriving. If you’re looking to be on the growth end of the spectrum, it’s important to lock down your add on express services to increase profits. Not sure where to start or the best way to offer your express salon add on services? Read on for help getting started on your new income stream. Why Your Salon’s Website Should Offer Express Salon Services Online Your website is one of the first places potential clients will go to learn more about your business and services. Unfortunately, many salons believe their websites are limited to sharing information and photos. Other businesses feel that selling their service on a website is too impersonal. In this technology age, most clients prefer to schedule and purchase online because they can get immediate results. The truth is your salon site can function as a full e-commerce store with additional opportunities for passive income. Booking Express Salon Services Through Your Website In this fast-paced world, your customers are used to things being made easy for them. We now have apps for food delivery, laundry lockers, and even transportation at the click of a button. There’s no reason why your site can’t provide them with the same benefits. By allowing your clients to book their services directly from your site, you are removing an additional step from the process and taking the pressure off of having to communicate with a receptionist. It also makes it easier for you to send confirmation emails or texts. Using Express Salon Add Ons to Increase Profits Trying to sell extra services while your customer is present in the salon can often feel like high-pressure sales, which most customers try to avoid. Instead, make the opportunity to sell an easy and anonymous effort. By giving your clients the option to add on additional services while they are booking their session online, they’ll be much more open to “upgrading” their services. They will also have the prices clearly laid out in front of them so they won’t feel uncomfortable asking how much the extra services cost. Offering Consultations Online There are times where your clients won’t be able to make it in for a session but will need some professional advice. This is where consultation services come in. Whether it’s seeing if a certain cut will fit their face well or telling them which hair color to buy while they are on vacation, online consultations allow you to make extra money through a short Skype or WhatsApp call. Selling Physical and Digital Products Who doesn’t love the idea of making money in their sleep? By offering products and services through your site, you’ll have your own salesperson working for you 24 hours a day. Even if you don’t have your own products to offer, you can always sell products you use through your site via drop shipping or affiliate programs. Have some beauty... --- ### Gift Certificates for Your Salon: Help Your Customers Support You > Utilize gift certificates to build rapport with customers and get direct referrals from them. - Published: 2020-05-22 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/making-gift-certificates-for-salon/ - Categories: Blogs It’s hard to make money if you can’t open your shop during these trying times. However, you can generate income by offering gift certificates to your loyal clients. COVID-19 threatens the health of people around the world as well asmany businesses. Many business owners are struggling to manage supply disruptions or a sudden drop in demand for their services. Many salon owners, however, have shut down entirely until the threat passes. Fortunately, you can jump-start your business as you wait to reopen your salon doors. Read on to learn more about making gift certificates available to your customers as you wait to resume providing service to your loyal clients. Why Making Gift Certificates Available Works Gift certificates are a great marketing tool. They enable you to boost spending and retain clients. During the pandemic, you can use them to create a revenue stream as you wait to resume your business. You can use an online template generator to create customized hair gift certificates quickly. As an added incentive for clients, you can even offer a discount for services that they purchase in advance. A template editor also allows you to pick from a seemingly endless range of images to include on your certificate. You can also use a hair salon gift certificate to share information about your business, such as your days and hours of operation. Also, you can use them to highlight special promotions. Marketing is essential for any salon. In the current environment, it may make the difference between continuing business in the coming months or closing your doors. Your certificates can give your salon a professional image and give clients an added incentive to patronize your business. By including your logo on your gift certificate, you can also increase brand awareness. If you don’t have time to create gift certificates, you can have a local company design and print them for you. Once they’re ready, you can choose to distribute hard copy gift certificates through the mail or digital ones online. Hair Gift Certificate Promotion Using Facebook Because of the way that the coronavirus is affecting retail stores, Facebook has developed a new feature to help businessesmarket to consumers. The company now has a gift card listing for retail businesses. Using the listing, you can promote gift cards using the social media platform. Your promotion will show up in relevant news feeds on Facebook. It will also show up when users search for local gift card listings. Facebook’s gift certificate feature makes it easy for customers to support your business. It may prove an invaluable tool that will help businesses across the nation survive during this momentary pause. Additionally, Facebook has added a feature that will enable you to publish changes about how your business will operate in the coming months. For example, you may decide to offervirtual styling consultations. Facebook will then share those changes with people who are looking for information aboutlocal businesses. In the coming weeks, Facebook will roll out the feature in phases.... --- ### Modernizing A Family Salon With An All-In-One Software Solution > Salon Software is the key to succeeding as a salon business in 2020. Utilize text marketing and appointment booking services to save yourself some time. - Published: 2020-05-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-images-salon/ - Categories: Blogs Daysmart Salon customers are passionate small business owners who excel at what they do. As part of our commitment to supporting and educating entrepreneurs, we created a monthly Customer Spotlight series to showcase our customers’ expertise in growing successful businesses. For this month’s Customer Spotlight, we sat down with Cynthia and Tiffany, the mother-daughter duo behind Images Salon in Butler, New Jersey. Images Salon turned to Daysmart Salon’ All-In-One Solution after 34 years of running an all paper business. Here’s the story of how Images Salon got to where they are today: How did you get into the salon industry? I’ve always known I wanted to be a hairdresser. I even wrote a report on hairdressers when I was a child. I knew that to be successful in business and in life you have to do what you love, so 34 years ago I decided to open Images Salon. I didn’t have previous experience running a business, so for the first five to seven years I did everything I could to learn from fellow business owners. I joined the Women’s Entrepreneurs of America so I could take business classes and learn from other women who work in and outside of the beauty industry. What’s your favorite part of running a salon? What are some of your biggest challenges? One of the best parts of my job is working with the younger stylists and teaching them what I’ve learned throughout the years. Talking to my newbies also helps me get better at what I do because we can discuss what was once new and exciting, and what’s now new and exciting in the industry. I like to stay up to date on industry trends, so I also regularly go to trade shows to bring back new tips and tricks to the salon. But that’s also one of my biggest business challenges. The industry is changing so rapidly, along with customer preferences and expectations. Convenience for the customer is definitely a major focus now. When I first opened Images Salon, it was typical that a salon would only be open from 9 a. m. to 5 p. m. But now we really focus on being more accessible for customers. Staying on top of those changes is why Images Salon has remained open for so long. What made you decide to switch from a paper-based business to an all-in-one business management solution? When my dad passed away, I took over the back-end side of the business for my mom. She does an amazing job working with customers and the other stylists, but she needed someone to take over marketing and other management tasks that come along with business ownership. The New Jersey market that we are in is saturated with hair salons, so it was important to me that we made changes that would allow us to keep up and stand out. I knew that a business management software solution would be critical for modernizing our business. We heard about Daysmart Salon and... --- ### How to Set Your Freelance Hair Stylist Rates > Setting your freelance hair stylist rates are important to ensure you are making the money you are worth. - Published: 2020-05-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/set-freelance-stylist-rates/ - Categories: Blogs Launching a freelance stylist business is an exciting venture. But don’t let your pricing strategy fall by the wayside! There’s more to freelancing than flexible hours and a better work-life balance. COVID-19 has totally changed the game as many stylists are doing what they need to keep pushing forward. Going on your own is guaranteed to bring many financial ’what now? ’ moments. One of the top reasons why freelancers fail is incorrect pricing. Unless you know how to set up your rates correctly you could be heading back to the 9-5 lifestyle before you know it. Be sure to crunch the numbers thoroughly before you decide what to charge your customers. This will ensure your freelance stylist career brings you all the rewards you’re looking for! Things to Consider It all boils down to economics. Unless you are a billionaire doing what you do for the love of it, you need to earn an income as a freelance stylist. The only way to do this is to see things from a business point of view. In this regard, there are four things you need to take into account when setting up your rates. Rates in the area Your budget Your time How good you are Let’s take a look at how these three factors combined can help you to set up rates that both you and your customers will love. The Going Rate Your first step is finding out what other hairstylists in the area charge. Start with salons and then see if you can find out what other freelance stylists near you are asking for their services. You will discover that the range of rates can be quite wide. Knowing what the market will bear should give you an idea of what to charge. However, it won’t provide you with a set rate and is not the route to a profitable business. By all means, start out lower than the norm if you have little experience and qualifications, but set yourself a target to work towards. Hard work will soon earn you the right to up your rates in accordance with your expectations. Even Hollywood’s top hair stylist started somewhere. Setting Goals Doing the math is never easy for creative types but a budget is essential for your freelance stylist business. Taking the following into account will help you determine reasonable rates. Fixed Expenses Don’t wing it. Get out your bank statements and make a list of your expenses over the last few months. Don’t leave out luxury expenses or splurges – it won’t make them go away. Enter them on a simple spreadsheet, or you can use specialized software for hair stylists where you can keep track of every other aspect of your business. Now you can determine the average amount you need to cover monthly living expenses. This figure is the least amount you need to make to break even. It may shock you, but we aren’t done yet. Other Expenses Now you need to add... --- ### How to Get Your Appointment Book for Salon Prepped to Reopen > Get your appointments booked easily with salon software, and allow yourself to focus on the real nitty gritty of your business. - Published: 2020-05-15 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/appointment-book-for-salon-2/ - Categories: Blogs If you’re getting your salon in order for reopening, then you have several tasks on your hand already. You have to make sure to abide by local regulations during this pandemic, while also finding different ways to keep your business on track. For that reason, it’s vitally important that you build your appointment book now. The decisions, time, and effort that you put into your business now will pay off in abigway when your salon gets the green light to reopen. Here are several tips on your appointment book for salon sales and how to solidify it for when the floodgates open. 1. Online Scheduling If you aren’t sure when your salon can reopen, then you obviously can’t start scheduling people just yet. After all, what’s the point in booking for days you aren’t sure you’ll be in business for? However, you can take this time to invest in anonline booking toolfor your salon’s website. It can serve as the perfect complement to your website’s layout. Better yet, you can embedcall to actionsin your site’s content that push site visitors to book appointments with you. The online scheduling tool can be a passive marketing tool for your business for years to come. But, for now, it’s essential to setting client expectations when you reopen. For example, there might be a client desperately searching for a hairstylist online that stumbles upon your site. If you have an online booking tool, they can commit to a date and time within a few minutes. Without one, that client might become frustrated trying to book an appointment as a walk-in or through the phone when you reopen. 2. Call/Text Your Current Clientele The salons/businesses that spend their time doing innovative marketing techniques now will reap the rewards when businesses open back up. If you’re fortunate enough to have a current book of businessfullof consistent clients, then you need to be reaching out to them. As soon as you catch a whiff of possibly reopening your salon, be sure to call each of your clients to book appointments with them. They’ve undoubtedly beenitchingto book an appointment since you closed up. have each of your stylists reach out to their clients to build the relationship that much further. For those clients who aren’t as responsive with direct calls consider atext marketingcampaign that lays out your procedure for booking appointments. However, just because you can’t schedule them just yet doesn’t mean you can’t reach out to them! Give them a call to let them know you’re thinking about them, you miss them, and that you’ll reach out to them to book an appointment as soon as you get the thumbs up to reopen. It will build your company’sbrand recalland will mean the world to them. 3. Boost Your Social Media Activity Your clients miss you as much as you miss them, if not more so. For that reason, it’s imperative that you stay in touch with them any way that you can. While these might be unprecedented... --- ### Top Hair Hashtags to Boost Your Instagram Likes > Use these hashtags to get the salon algorithm to notice you. - Published: 2020-05-13 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-hashtags/ - Categories: Blogs Today’s business world has pushed everyone online, an eye-catching account can get you tons of attention. Traffic to your salon will depend on how many people you get engaged with your social media presence. As many of us are preparing to re-open our salons, we are trying to capture the attention of not only our existing clients but new clients that will be desperately hunting for new stylists. A terrific way to do that is by using hashtags. Keep reading this post for the perfect hair hashtags to gain more customers and followers. Why are Hashtags so Important? When Chris Messina used the first hashtag, he most likely had no idea what kind of impact it was going to have. Hashtags are words typed together following the number sign. They make it easier to express ideas in only a few words, and they have the power to start movements. You can use hashtags to announce where you are. And, you can use them to advertise your business or web page. The use of hashtags on all platforms has spread and reshaped itself since that fateful day in 2007. How Hair Hashtags Help Your Business Hashtags for a business are very useful. The reason is that they can reach an audience looking for a business like yours. Especially hashtags that specify a location. If you tell your audience what you do, and where you do it in a packaged way, they’ll take notice. Recently, the use of the hashtag on Instagram has become even more user-friendly. Now, users can follow a specific hashtag. What does that mean? People can now follow a hashtag and have it pop up whenever someone posts something new. Hashtags now have more reach. How to Create Hair Hashtags that Stands Out It’s best to keep in mind that not any hashtag will do. Today, something unique is what will get you discovered. Everyone has a hand in social media. But your goal is stand out from the crowd. Short, Sweet, to the Point When creating a hashtag for your brand or company, keep it brief. If it’s too long, people will have trouble reading or remembering it. You don’t want to have an entire sentence in your hashtag. It gets confusing. Be Unique Is there anything unique to your company? You want to use something that users will associate with you every time they use it. Another thing you should do before christening your new hashtag is to search for it on social media. You may think it’s completely unique, but it’s never a bad idea to be safe. Check the Spelling When you get excited about using a hashtag for the first time, it’s easy to get carried away. But remember to check the spelling and check the context. There’s nothing worse than someone pointing out an error on your end. Unless it’s that someone turned your hashtag into something you didn’t intend it to be. Create Hashtags for Events or Specials If you have... --- ### How to Design a Newsletter to Support Your Salon During COVID-19 > Learn more about Newsletters from Daysmart Salon. - Published: 2020-05-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/design-a-newsletter-2/ - Categories: Blogs Are you wondering how you can reach out to your clients during this pandemic? A great way to do so that is efficient and affordable is through email marketing. If you don’t already have a newsletter for your salon, now is a great time to start. Keep reading for tips on how to design a newsletter that will let you connect with your clients during COVID-19, and after. Start With a Good Subject Line A good subject lineis a sure way to boost your email opening rates. Make sure you keep your subject lines as brief as possible while still conveying the purpose with good descriptors. Try to fit the subject line into 50 characters or less. Avoid using exclamation points and cheesy words or phrases so that your email doesn’t appear to be junk or spam mail. Make Sure You’re Sending out Content Your Subscribers Will Appreciate Rather than bombarding your customers with promotional content and endless offers, try focusing on engagement. Try making newsletters with content that will educate, inspire, or amuse your clients to keep them clicking into your newsletters. Make sure when your clients click into your emails, there’s something in it for them. Amidst COVID communication chaos it is likely your customers are unsure how to best prepare for their next appointment. Take this as an opportunity to share what your new cleaning protocols are and how they should approach setting up their next appointment. A great idea when it comes to educational content is sharing professional styling and beauty tips. This can help you to connect with clients during social distancing, continuing to help them with their beauty regime. Make sure you’re also sending out useful information, such as news from your salon, and how you are all planning to cope with the pandemic. Make sure that 80% of your emails are focused on this kind of engagement and that only 20% of your emails are promotional. This is a great way to communicate with your clients and create a community around your salonduring the COVID-19 outbreak. Make things more personal by using the client’s name. You can do this with an email software to create a more conversational tone with your emails. Infuse Your Brand’s Identity You want to allow your emails to have a personality and tone that is uniquely yours and that reflects your brand. Try to be lively, interesting, and conversational when writing your email marketing content. Some ways to sharpen your company’s tone is to write in a conversational manner that encourages customer engagement. Use the word “You” instead of “One” when giving beauty advice so that your customer feels more connected to your instructions. Asking questions, even in the subject line, can be a great way to get a reader invested and involved in your content. Transparency is another great way to build a relationship with your customers. Especially during this difficult time for small businesses, make sure you share with your customers what you’re going through and... --- ### 5 Reasons to LOVE Your Receptionist > 5 reasons why you should love your receptionist. - Published: 2020-05-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/receptionist-day/ - Categories: Blogs Today isNational Receptionists Day! Created to highlight the tireless efforts of receptionists and front desk personnel that keep businesses running smoothly the world over, this day is the perfect time to stop and reflect (and appreciate) this critical role within your salon. With all the daily cuts, colors and blow drys, we sometimes forget just how crucial a role the receptionist plays. To show our appreciation to all these hard working, talented customer service experts, we’ve created a list of five reasons to LOVE your receptionist: First Impressions Count! Deciding on a salonis usually a tough choice for most people, and the first impression greatly impacts a potential client’s decision on whether they’ve found “their place” or whether they need to continue their search. A warm, welcomingcustomer experienceis critical at this first moment of contact, putting your front desk personnel in an extremely important role that not everyone appreciates. As new clients call to book appointments, the receptionist provides their first interaction with your salon, so this needs to be welcoming and friendly to make it a good one! They are the Face of the Salon As new and existing clients arrive for their appointments, the receptionist is the first person and last person they see! Theirappearance, manners, knowledge and helpfulness need to be on par with how you want your salon to be viewed and remembered. If your receptionist is welcoming and professional, this will help potential clients think positively about your salon. Think of them as your brand manager – who, in addition to everything else, should be focused on warm welcomes and fond farewells for all of your guests. Coordinator Extraordinaire Receptionists don’t just take callsand welcome clients, they organize and coordinate most, if not all, of the activity in the salon. They likely manage employee scheduling, pre-appointment client interactions, retail inventory, shop cleanliness and perhaps even salon marketing. Thanks to the receptionist, your employees have the time to pay full attention to clients, as the receptionist organizes their appointments, takes messages for them and greets them. Imagine not having a receptionist and having to not only work on your clients but also schedule new appointments, greet clients and keep track of everything else! Knowledge is Power Your receptionist knows the intricacies of your salon. While most salon employees have specific duties they take care of, your receptionist is in charge of all aspects, giving them a vast amount of knowledge on the inner workings of your salon. This makes them even more valuable, as they are the ‘go-to’ person when clients have questions or concerns. Not only do great receptionists answer clients questions, but they also have deep knowledge of your salon business, so they can be a source of great recommendations or business process improvements! Communication is Key The art of communication is a skill all receptionists must master. They facilitate the connection between the client, your salon and your stylists, ensuring everything runs smoothly. They are also great listeners, always ready to respond to... --- ### Start Smart: Reopening Salons Means New Cleaning Protocols > Keep your salon clean for optimal business. - Published: 2020-05-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/reopen-salon-cleaning-protocols/ - Categories: Blogs Preparing to reopen your salon? Cleanliness remains top of mind for business people and consumers alike. Now that stay-at-home orders are being relaxed or lifted across the country, savvy salon operators are anticipating our new normal and putting cleanliness – and therefore safety – front and center. Salons have always had to adhere to health and safety practices, and we all have our own best practices for keeping the salon clean, but now is the time for your team to focus on new cleaning practices. Here is some guidance from industry experts which we all should use to prepare to reopen salons and barbershops. With extensive new cleaning regimens headed for our businesses, it is important to dedicate time to educate your staff on what new procedures they will need to be completing before, during and after their shift. TheCDChas made worthwhile content available to employers on how to approach our new reality: Educate workers performing cleaning, laundry, and trash pick-up to recognize the symptoms of COVID-19. Provide instructions on what to do if they developsymptomswithin 14 days after their last possible exposure to the virus. Develop policies for worker protection and provide training to all cleaning staff on site prior to providing cleaning tasks. Training should include when to use PPE, what PPE is necessary, how to properly don (put on), use, and doff (take off) PPE, and how to properly dispose of PPE. Ensure workers are trained on the hazards of the cleaning chemicals used in the workplace in accordance with OSHA’s Hazard Communication standard (29 CFR 1910. 1200 Protect Yourselves. The internet is full of suggestions for Personal Protective Equipment (PPE) you need to have on hand to reopen your salon, but the internet isn’t always right. So we wanted to provide the following OSHA standards that may apply to preventing occupational exposure to Covid-19. Ensure your staff feels safe returning to work by following OSHA’spersonal protective Equipment (PPE) standardsincluding making gloves, eye and face protection, and respiratory protection available to your employees. Customers are expected to be wearing facial protective equipment, as theCDCadvises the use of simple cloth face coverings to slow the spread of the virus. TheMayo Clinicreminds us that wearing cloth masks do offer some protection if the wearer has the virus, but wearing a cloth face mask must be paired with frequent hand washing and proper removal. Here are the CDCsuggestionsregarding PPE and hand hygiene that all of your employees need to be familiar with: Cleaning staff should wear disposable gloves and gowns for all tasks in the cleaning process, including handling trash. Gloves and gowns should be compatible with the disinfectant products being used. Additional PPE might be required based on the cleaning/disinfectant products being used and whether there is a risk of splash. Gloves and gowns should be removed carefully to avoid contamination of the wearer and the surrounding area. Be sure tocleanhands after removing gloves. If gowns are not available, coveralls, aprons or work uniforms can be worn during cleaning... --- ### Salon Communications: How to Prepare Clients for your Reopening > Advertising your salon reopening is integral to bringing in old and new clients alike, back to your business. - Published: 2020-05-01 - Modified: 2024-12-31 - URL: https://www.daysmart.com/salon/blog/salon-communications-reopening/ - Categories: Blogs Salon Communications: How to Prepare Clients for your Reopening So you’ve been given the green-light to re-open the doors to your salon and allow clients back, you’ve exhaustively cleaned your shop and reviewed newsanitation guidelineswith your staff. Now it’s time to initiate communications with your clients to help prepare them for what to expect once they arrive for their post COVID-19 appointment. Staying open will not only require herculean cleaning efforts from your staff, but will also require your clients to adhere to new safety guidelines intended for suppressing the spread of the COVID-19 virus. Many of your clients have been confined to their homes for the past couple of months and will likely require some reassurance from you as a business that you are prepared to keep them safe. What you need to be informing your clients on In order to best prepare your clients for what the new normal will look like when they return, they will need you to walk them through expectations. We here at Daysmart Salon have compiled some best practices to consider when reaching out. Our experts here at Daysmart Salon have also published a “Getting Back to Business for Salons and Spas” Webinar where we’ve interviewed our own experts on what salons are currently doing to brace for the return of their clients. Below you will find tips from our very own Daysmart Salon marketing team who want you to be best prepared in this stressful time. 1. Reassure your clients of your new cleaning regimens 2. What are the services your clients should expect to see available to them 3. How your clients should book their appointment Communication Tips from the Daysmart Salon Marketing Team Prepare for the unexpected. Steve, Daysmart Salon Marketing If you’re used to seeing certain clients every few weeks, and it’s been a few months, you expect to see longer growth and color in dire need of attention. You expect some clients to race back to the salon, and you expect some to remain at home for the foreseeable; and there are some you’ll never see again. You might be able to predict which clients will react which way. But there will be circumstances you can’t possibly predict. But you can prepare. You may have shell-shocked clients going in radical new directions after weeks of lockdown. Think Natalie Portman inV is for Vendetta. It’s likely many will look at beauty very differently. This pandemic created a social upheaval unlike any other, it’s natural the consequences will be wide-ranging. If your extensions fell out weeks ago, and your partner has been assuring you since that “you’re beautiful just the way you are” – maybe you don’t go back to extensions. If your lashes fell out slowly over the course of the stay-at-home order, and you’re facing a $400 installation appointment (after paying 2 months on a subscription you couldn’t use), you might rethink that look. Then there’s the obvious financial uncertainty that will impact spending habits. Many will be... --- ### Social Media: A Great Business Move to Showcase Your Salon's Nails > Any modern business needs social media to succeed- including nail salons. - Published: 2020-04-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/social-media-nails/ - Categories: Blogs Social media has dramatically changed the beauty industry in recent years. By widening the reach of smaller beauty businesses, social media has helped to provide consumers with more resources to connect with brands that interest them. For your nail salon, this connection makes social media platforms ideal for growing your business. By posting beautiful photos and engaging with your followers, social media can help you build a real community of loyal clients. Here we explain the best ways to showcase your salon’s nails on social media and how this can help increase sales. Use Social Media as Your Portfolio Treat your social media pages as your salon’s online portfolio. That means selecting quality images of beautiful nails to showcase the work you do. But remember, if you’re just starting out, don’t feel pressured to upload 25 photos at once. One or two good-quality posts per day will be more than sufficient to help you gain followers and attract more clients. And, if you’re unsure of what kinds of nail-based photos to include, here are some ideas: 1. Showcase a Range of Nail Styles You should use social media to showcase all the nail styles your salon offers. That means posting photos of nails in different shapes, colors, and designs. From elaborate spiked nails to a reserved French manicure, make sure you show a wide range. That way, potential clients will know that you can adapt to their needs and preferences to give them their own perfect nails. 2. Highlight Different Nail Colors Use social media posts to show some of your salon’s most popular nail colors so that clients can see how the color looks when it’s on. You can also make a point of highlighting any nail colors that are new to your salon. This will encourage new and existing clients to come in and try something different. 3. Seasonal Nail Art Social media is the perfect medium for salons and clients to show off seasonal nail art. From tropical designs in summer to snowflake patterns in winter, there’s a look for every time of year. Not only will these intricate designs show how talented your technicians are, nail art is also highly-shareable on social media. Make Nails a Must-Have Accessory Above all, your social media gallery needs to be visually appealing to really work as a good promotional tool for your business. A gallery full of similar posts of nails could get a little monotonous. So, although it might sound a little contradictory, you shouldn’t always make nails the focus of the image. A great way to avoid this is by posting photos of a perfectly-manicured hand holding a donut, taking a selfie, or reaching for a coffee in a flat-lay. This highlights the importance of great nails in everyday life, encouraging clients to book in for regular manicures. And, you could even use humor in typical Instagram shots like these with captions such as, “When you get a mani just for the ‘gram”. Use Hashtags, Tags and... --- ### Want Better Tips as a Hairdresser? Read This Blog > Discover several ways you can win more tips as a hairdresser from Daysmart Salon. - Published: 2020-04-19 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/hair-salon-tips/ - Categories: Blogs Want Better Tips as a Hairdresser? Read This Blog Millennials are the worst tippers in the US, with 10 percent of 18 to 37-year-olds often leaving no tip at all. In fact, 48. 5 percent want to see restaurant tipping banned as they’re against having to supplement servers’ sub-minimum wage paychecks. In contrast, while it’s customary to tip hair stylists 15 to 20 percent, it’s less of a necessity and more a perk of the job. But if half the younger generation are against tipping, how do you make sure that those tips don’t dry up? From tip jar ideas to body language advice, here are some ways to get better hair salon tips from customers. Hair Salon Tips:Strive to Be a Great Hairdresser First and foremost, beyond any hacks or tricks to getting hair salon tips, you’re sure to receive better tips if you’re constantly striving to become a better stylist. That means being attentive and listening to your customers’ requests, and having the necessary range of skills to provide them with what they want. If your customer is happy with how you’ve cut and styled their hair, they’re more likely to tip. Being a good hairdresser also means knowing when to make suggestions and when to follow orders. There may often be times when you think that different hair color or a shorter cut would suit your customer better. But, be too pushy about it, and you may lose both the customer and your tip. Remember that you’re there to provide a service, which means doing what your customer has asked for. Of course, if they say they’re open to trying something new then it’s your time to shine. For such occasions, it’s important to be prepared. That means continuing the learning process and diversifying your skills, as well as keeping up with new trends, styling techniques, and all the best hair care products. Make the Tipping Policy Clear Without a clear tipping guide, even the most satisfied customers might be reluctant to tip for fear of offending someone or causing trouble. After all, some salons and stylists don’t accept tips. This can make it a minefield for customers to know if they’re even able to leave a tip, let alone who, when, and how much to tip. That said, pressuring customers into tipping a suggested amount can seem presumptuous and may put them off returning. Instead, leave a friendly notice near the front desk with a brief summary of how the tipping system works at the salon. This should explain that tips are always appreciated and instructions such as where to leave a tip if they want to offer one. Then, with everyone on the same page, better tips are guaranteed! Consider These Tip Jar Ideas Having a tip jar in your salon can help you get better tips by making tipping even easier for customers. Here are some ways to get better tips with your salon tip jar:Make Your Tip Jar Visible It might seem obvious... --- ### What's New With DaySmart Salon? Learn More! > Learn the latest salon news from Daysmart Salon in 2020. - Published: 2020-04-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/whats-new-q2-2020/ - Categories: Blogs The Daysmart Salon team is frequently adding new features and enhancements to help our customers further streamline their operations, increase profits and grow their business. Read on to learn more about our latest releases... New Feature – Text Marketing Did you know that SMS engagement rates are 8x higher than email, and 90% of texts are read within 3 minutes of being received? SMS is a great way to pull ahead of your competition, book more appointments, and boost client engagement – that’s why Daysmart Salon has released text marketing as their latest add-on! Daysmart Salon’ robust text marketing add-on will allow you to: Fill last-minute openings on your books Target client promotions filtered by specific criteria Send recurring or one-time blasts offering a call-to-action Fill off-peak openings with time-sensitive deals Increase average sale value by up-selling specific products Learn more about this new feature by calling our team at (800) 527-7600! *Text marketing is available on Windows Desktop (“Installed”), Deluxe and Premier packages. Service Limitations You can now setup service limitations, preventing specific employees from performing certain services. To set up service limitations for employees, follow the steps below: Click ‘Employees’ in the global navigation Click on ‘Employee Set Up’ Click on ‘Service Limitations’ and slide to ‘Yes’ You can then choose the services the employee can perform *Service limitations are available on Deluxe and Premier packages. Appointment Details On the appointment details screen, you will now see ‘Upcoming Appointments’. You can now also select notification preferences (texts/emails) for new clients, from that same screen. Create, Purchase and Redeem Packages You can now create, purchase, redeem packages and organize these packages by categories. To add a new package, click the ‘More’ menu, select ‘Packages’, click the plus sign located in the bottom right corner and add your package name, price, and link it to the services required. To add this service to a category, simply type the category in the box and click to add that category. *Packages are available on Deluxe and Premier packages. Resources You will now see a‘Resources’menu item in your global navigation where you will be able to add, edit or delete resources. All of your resources will show in a typical list view format where you can: edit any item by clicking the row, delete any item by hovering over the trash, search for any item, and add new resources. When editing a resource, you can enter a name, category, and add one or more services to your resource, as shown below: When booking an appointment that requires a resource, you will now see a resource drop-down item on the appointment. You will not be able to book a service that requires a resource if none are available. If more than one resource is available, you will need to open the drop-down and switch the item to the correct resource. *Resources are available on Deluxe/Premier Packages. Purchase History Filters for Marketing Our email/text marketing campaigns can now be filtered by: Has purchased – service/product... --- ### Free Tele-Consultation Service for Salons and Spas Impacted by COVID-19 > Utilize teleconsultation for your salon or spa. - Published: 2020-04-16 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/tele-consultation-service/ - Categories: Blogs Daysmart Salon software today announced the availability of a free tele-consultation service for its 14,000 salon and spa customers. Users of Daysmart Salon software can now engage with clients virtually to consult on at-home treatments, offer lessons on hair care, makeup or hair color and develop new revenue by booking paid tele-consultations. By integrating this service with their existing business management solution, salon and spa owners will be able to effectively maintain client relationships, continue selling products and services and manage the health of their business operations – all from one platform. The pandemic has forced many businesses to close their doors, and for those that require face-to-face interaction, that impact has been detrimental to their growth. Moreover, hair clipper sales rose by 166% in the last week and at-home hair color increased 23% over the same timeframe from the previous year, according to data from Nielsen. Recognizing its salon and spa customers faced a significant financial threat from COVID-19 – and that their clientele was in need of salon and spa interactions – Daysmart Salon fast-tracked the development of this service and committed to delivering it to current customers at no cost. Using the tele-consultation service, salon owners can interact with clientele through this “video face-to-face” feature to offer complimentary consultations on home hair coloring or styling, or to sell customized hair, nail, and makeup lessons or advice. Early users of the system have also found it an effective way to maintain contact with employees. The release of the free tele-consultation service is one of many steps Daysmart Salon has taken to offer assistance to customers impacted by COVID-19. At the start of the forced business closures, the company established free email capabilities and amended their text marketing modules to make it easier for customers to communicate with clients and employees. Additionally, Daysmart Salon launched a partnership with Kabbage, Inc. – an online financial technology company dedicated to small businesses – to deliver customers a streamlined, simplified SBA loan application process. Those interested in applying can visit this link. “This is an incredibly challenging time for everyone, especially businesses that rely on face-to-face client interaction,” said Jeff Dickerson, CEO of Daysmart Salon. “Our mission has always been to empower small entrepreneurs to create sustainable growth—and that can mean adapting to challenges like the one created by the current pandemic. We hope every Daysmart Salon customer takes advantage of this new, free service to stay connected to clients or explore new revenue opportunities. ” To learn more about the new tele-consultation service, please visit this link. --- ### Complete Guide to Salon Hiring: How to Hire Top Employees > Hiring top employees will help your salon succeed and take much of the load off your back as a salon owner. - Published: 2020-04-15 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-hiring/ - Categories: Blogs Are you looking to hire the best talent for your beauty or hair salon? Salon hiring can be a challenge, as you look for the right candidate who will meet all your requirements, have great people skills, and an uplifting personality. Before you post the job ad anywhere, make sure you have a plan and are prepared for the interviews. You’ll be going through hundreds of resumes and most of them will look the same. So how do you decide which person to hire? Start by asking recommendations from the people you trust: family, friends, and employees. Use your social media profiles to reach job seekers in your area. Finally, look for your next hire at cosmetology schools or trade shows. Read on to discover the best salon hiring tips and learn how to find the perfect candidate for the job. Know What You’re Looking For For successful salon recruitment, salon owners and managers need to define what exactly they’re looking for in a candidate. Experience, certificates, and skills should matter, but the candidate’s communication skills, personality, and work ethic are essential for the job as well. When you write a job ad, imagine the type of employee you’d like to hire. You probably want someone with a positive mindset who knows how to talk to customers and colleagues but is also a great hairstylist. Write A Detailed Job Description The job description you write for the job posting can make or break your beauty salon hiring process. This is the first thing applicants will read, so make sure it’s detailed enough to deter the wrong candidates. Include the job title, main requirements, preferred skills, experience, and the salary for the position. Then, post the job description online, on your salon window, and tell friends and family. Use Social Media Social media can help you attract job candidates you wouldn’t otherwise. If you have a Facebook fan page with a big number of followers, posting a job ad is a great way to spread the word about your salon and possibly find the perfect match. Post it on your company page and ask your employees to share the post on their own profiles. If you can, do some paid ads to reach an even wider audience. Instagram is another great way to attract good candidates. You can create a special post for the job ad or post it on Stories. Like Facebook ads, Instagram ads can help you target specific audiences such as hairdressers in your city or neighborhood. Ask For Recommendations Sometimes, the best salon employees come recommended from family, friends, and even your salon customers. Before you post a job ad in your local newspaper or online, ask the people you know and trust if they know someone who’d be a good fit. Your salon employees are another great resource for potential candidates. Maybe they know someone who’s actively looking for a job. They can tell you the basic information about the person’s skills and personality so you... --- ### Sudden Surge for Virtual Hairstylist Tech & Digital Hair Consultants > COVID has created a need for mobile hairstylists; learn how to excel in this avenue. - Published: 2020-04-15 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/virtual-hairstylist-2/ - Categories: Blogs Suddenly the beauty industry is faced with redefining an ageless profession and introducing a virtual hairstylist option to the industry. Cutting and styling hair has historically been a very hands-on field. A monthly appointment at the salon is a staple for most women and many men, creating a grooming tradition that is now a ubiquitous part of modern life. For many, a hair cut or color isn’t just a luxury, it’s a necessity to look and feel beautiful and confident. While the one-on-one nature of dyeing, chemically treating, cutting, and styling hair significantly contributes to optimal results, it’s not exactly compatible with the phenomenon of social distancing. This new way of living life has been dictated by the spread of COVID-19, the disease caused by the novel coronavirus. As a precaution, both state and local governments have highly suggested or legally mandated that citizens stay at home as much as possible and non-essential businesses close their doors. Luckily, in many cases, technology can hold the key to ensuring ongoing operations – and client satisfaction. The State of Styling Effectively cutting, coloring, and styling hair means meeting clients face to face. The process is intimate in a way; stylists wash hair, comb hair, cut hair, color hair, dye hair, and style hair while standing just inches away from clients. Unfortunately, best social distancing practices require staying at least six feet away from others outside of the same household. Hairstyling violates this concept by nature, leading to a mandatory shutdown in many different states. Despite the government rulings that have deemed hairstyling as non-essential, to many regular salon and barbershop clients, stylist access is anything but. Those with routine needs, like color maintenance or the upkeep associated with a short style, are now effectively out in the cold, unable to maintain an important part of appearance. However, technology is now making it a little easier. By harnessing an ever-increasing range of technological tools, virtual hairstylists are able keep in contact with clients, even when standing together, side by side, is no longer a possibility. Emerging Digital Trends The world of digital technology is dominating the isolation age, keeping friends and family members connected, regardless of residence. Virtual happy hours, conferences, and even family dinners are the new norm, ensuring people can maintain connections in a trying time. Many professional services are transitioning to digital methodologies, too. Doctors offices are now providing digital visits, companies have transitioned to comprehensive working from home plans, and real estate agents offer virtual walkthroughs of apartments and houses on the market. Hairstyling may not seem like a logical job to take to the web as service is almost exclusively available via in-person access. However, as many savvy stylists are now learning, it’s possible to maintain a connection with clients, even when physically styling their hair isn’t an option. These digital tools and trends – and the skyrocketing demand for such avenues of contact – can keep stylists engaged with clients and the industry itself while waiting for... --- ### Quotes to Inspire: The Best Hair Quotes for Hairdressers > These hair quotes from Daysmart Salon are guaranteed to optimize your salon business Instagram account. - Published: 2020-04-10 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/quotes-about-hair/ - Categories: Blogs Everyone wants great hair. The statistics prove it. For instance, there are a million hair salons currently operating around the US. Those salons employ 1. 4 million people and generate $44 billion of revenue each year. Those are impressive numbers! That’s a lot of hair being cut, dried, styled, and colored on the daily! Hairdressers, stylists, and barbers are invaluable. They help people feel good about themselves. After all, look fabulous, feel fabulous! You can’t put a price on that. Celebs, stylists, and famous faces around the world agree. Want to hear what they have to say? Hair is life. Check out these quotes about hair that prove it. 1. “I think that the most important thing a woman can have- next to talent, of course- is her hairdresser. ” – Joan Crawford Trust Joan to say it best. That’s high praise from an American icon. Hairdressers, listen closely. You’re important! It doesn’t get said enough, but everyone knows it to be true. Your talent isn’t in hair, it’s in making people feel beautiful. And that’s priceless. Learn more about Joan Crawford here. 2. “A good stylist is cheaper than a good therapist. ” – Anonymous We don’t know who said this. But we wholeheartedly agree. Got the weight of the world on your shoulders? Have an issue you don’t know who to tell? Want to bitch, moan, and share the latest gossip? Your local hair salon is the place to go. There’s something about a salon that makes it easy to open up. You share what’s on your mind, and get your hair done in the process. 3. “Hairdressers are a wonderful breed. You work one on one with another human being, and the object is to make them feel so much better, and to look at themselves with a twinkle in their eye. ” – Vidal Sassoon Is there any more to add? Vidal sums it up perfectly. The person that walks out of a salon isn’t the same as the one who entered. Confidence grows, and positivity reigns. Life shines when your hair’s looking fine. 4. “It doesn’t matter if your life is perfect as long as your hair color is. ” – Stacy Snapp Killian Say it, Stacy. This girl speaks the truth! Hair first, life second. You may have problems falling out of your ears. Getting your hair done is a meditation and comfort. It’s a way of regaining control. 5. “Life is more beautiful when you meet the right hairdresser. ” – Peter Coppola We hope all you hairdressers are getting a serious ego boost from these quotes. Coppola couldn’t have said it any better. Finding the right hairdresser is a daunting task. It’s hard to place your hair into the hands of a stranger. You’ll struggle to find someone without a hairdresser horror story. Find a good one, and life becomes that bit better. 6. “A woman who cuts her hair is about to change her life. ” – Coco Chanel More truth,... --- ### Do You Offer Services for Natural Hair? Here's What You Need to Know > Use minimal product for maximum result in this natural hair guide from Daysmart Salon. - Published: 2020-04-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-ideas-natural-hair/ - Categories: Blogs The natural hair movement has come a long way in encouraging women to accept (and love) their curly, kinky natural hair that comes with it. But there’s still a major barrier: a lot of salons don’t know how to offer services or have any hair ideas for natural hair. Keep reading to find hair care and hair ideas for natural hair. What is Natural Hair? First, it helps to understand what natural hair is. Natural hair refers to hair that hasn’t been altered by chemical straighteners, including relaxers and texturizers. A relaxer is a type of chemical lotion applied to extremely curly or kinky hair to make it lay straight. These products aren’t as damaging as they used to be, but they are still quite strong. Basically, a relaxer or similar straightening product works by weakening the hair shaft so that the hair cannot hold its naturally curly or kinky shape. Hair Ideas For Natural Hair: Know Your Hair Type Natural hair is categorized into several different hair types: 3a hair (well-defined, loopy curls, often seen in white women) 3b hair (well-defined curls with less space between each bend and curve) 3c hair (defined corkscrew pattern, tighter than 3s but looser than 4a) 4a hair (defined curl pattern, like an “s” shape) 4b hair (more of a “z” texture, with a more cottony or fluffy appearance) 4c hair (much like 4b hair, but without a naturally-defined curl pattern) Each hair type requires its own regimen of care and different products in order to retain moisture and keep hair healthy. Many women will have hair that’s a mix of a few close hair types. Either way, women with natural hair cannot use the same hair products as other women, so you’ll have to stock (and use) the right products in your salon. Hair Ideas For Natural Hair: The Big Chop For women going from relaxed hair to natural hair, there’s a transition period that often involves The Big Chop. You see, relaxers and similar conditioning lotions are so strong that they cannot be undone once the treatment has been applied. Any naturally curly hair that has been treated by relaxers is going to stay permanently straight. However, this doesn’t apply to new growth, which is how you can get women with hair that’s mostly straight but curly where the roots are growing out. This is why many women, in transitioning to natural hair, use The Big Chop–they chop off most of their hair to avoid a mix of natural roots and straight ends. However, because women’s hair is so often linked to identity and long hair is intricately associated with performed feminity, the idea of chopping off all their hair is a frightening idea for many women. If your salon wants to offer services and bring in more hair ideas for women with natural hair, including women transitioning into natural hair, you’ll have to also offer the resources to help in the transitional process. Some women will opt for The Big... --- ### The CARES Act & Just the Facts You Need! > Learn more about the CARES Act here. - Published: 2020-04-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/the-cares-act/ - Categories: Blogs If you own a small business in the USA that: was operating on FEB 15, 2019 have fewer than 500 employees suffered substantial economic injury as a result of this declared disaster are interested in forgivable loans to maintain staff and pay expenses... Youshould apply right nowfor these relief loans. FULL DISCLAIMER: we are not qualified, nor certified, to offer financial advice – so please don’t base your decisions solely on what you read here. In short, the opportunity presented by the recent federal stimulus will save thousands of businesses. These loans require no personal guarantees which means that default will not impact your credit rating. The interest rates start low (1%! ) and stay low. Every small business owner should thoroughly understandthe three types of programs that will have the most potential impact on their business: 1. Payroll Loans: The Paycheck Protection Program Up to $10 million dollars (payroll dependent) 1% interest rate with a term of 2 years No re-payment required for the first 6 months 100% forgiven if you comply with the terms of the loan Up to 25% may be used for business rent, utilities... Self-employed, independent contractors, sole props eligible (on April 10th) No collateral or personal guarantees, and zero fees for the borrower The so-called PPP is loaning up to $10 million dollars (a factor of your recent payroll totals). If the borrower abides by the terms of the loan, the lender will forgive the amount owed. Yes, you read that right. Step one is putting your hands on complete, correct payroll reports. Step two beginning the application process, which really consists of completing a short application, business tax ID, acknowledges the terms of the program... and then submit that application through a lending agent. That is typically a bank, but there are other SBA-certified lenders like credit unions and other entities. At Daysmart Salon we have partnered with a lending agent who is currently accepting and processing applications. As of this writing, there are some slowdowns in what had been described as an accelerated approval process, so I should point out as of this writing, few if any loans have been funded. So honestly, a bit of a backlog is building – my advice is apply now. And yes, you can (and should) apply for both. 2. Disaster Loans: Economic Injury Disaster Loan Program Up to $2 million dollars Not more than 500 employees No re-payment required for the first 6 months 3. 75% interest rate with terms of 15-30 years NOT currently considered forgivable but terms arevery favorable $10,000 advances are being offered, which do not need to be repaid EDITOR’S NOTE: If you were recently denied an advance,you can re-apply For those who have suffered “substantial economic injury” as a result of this declared disaster (and really, who hasn’t? ) AND can prove that they are an existing US small business, maybe eligible for EIDL loansdesigned to enableyou to endure this declared disaster. These loans are commonly issued by the SBA... --- ### Could COVID-19 Help You Prepare Better Marketing? > Use the COVID-19 pandemic as a time to learn more about marketing with Daysmart Salon. - Published: 2020-03-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/small-business-marketing/ - Categories: Blogs Smart Strategies for Savvy Salons Many salons find themselves in survivor mode – a mentality brought on by so many states have force-closed salons asnonessential businesses. For usually-busy hairstylists and salon owners, who may now have some extra time on their hands, Daysmart Salon has compiled this list of small business marketing tools and tactics. If you’re looking to keep working on your business even from home, or struggling to find ways toseize this momentand thrive, check this list for things you might not be doing: 1. Get your Digital House in Order! With millions currently homebound, the “digital footprint” of your business has never been more important. This digital footprint is more than your website – it’s the combination of all the digital platforms on which your business is listed or active. Not only is our current unwelcome downtime an opportunity for you to engage with existing clients online, but also presents the potential to attract new clients and win new business. Screen time is likely to leap with folks trapped at home, so any of your online shortcomings will soon have a MUCH bigger audience. This is an opportunity to invest the time to improve your digital footprint. Put your best foot forward with unified messaging, across all your platforms, that best represents your brand. Where to Start? Google My Business! Set up aGoogle Business Accountand, at the very least, update address, hours and phone number – this legitimizes your business to Google. That’s important. Step Two? Thoroughly read, and carefully respond, to all of your online reviews here. Help it’s Yelp! Turn this occasional nemesis into a real ally. Better your business on Yelp by asking your customers to review you there. Sounds simple, but many can’t seem to make it a consistent priority. Don’t be afraid to ask your best customers and don’t be shy to review others – partners, vendors, nearby businesses – involve yourself in this community. Face it, it’s Facebook –You can’t escape Facebook, so dive in already! If you don’t have a business page right now, set one up. If you haven’t connected it to your website, do that next. Stay positive and get engaged –make and share content that aligns with you and your brand – what you have built, why you started, what you think is next... 2. Expand Your Small Business Marketing Brand! No business can afford to ignore what is being written about them online. When90+% of consumers are reading online reviewsyou had better invest time in this, even if you consider it a necessary evil. Establish your routine for checking Yelp, Google and Facebook for the reviews that are shaping the conversation about your business and impacting your digital footprint. Here are some ways to optimize your efforts inonline reputation management: Some Sample Tactics: Mind Your Business– There are tools and dashboards that can help you “listen for postings” about your business. There are others that automatically send texts or emails to your clients after each service,... --- ### How Much Do Hairstylists Earn & Opportunities To Make More > Learn what to expect earning as a hair salon professional. - Published: 2020-03-29 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salary-hair-stylist/ - Categories: Blogs The salon industry is worth an estimated $40 billion. You might want to get a piece of that life, but it’s not all cut and dry. Competition is fierce and not everyone can make it in the business. So how much is a hair stylist salary? Are there any exciting career prospects? We’ve answered all those questions and more below. Read on to see what we found. How Do I Become a Hairstylist? Becoming a hairstylist has a number of prerequisites. Firstly you are going to need a high school diploma. Once you’ve achieved this you will need to take a training course at your local, state-approved beauty school or community college, which you can expect to last between six months and two years. The final step in becoming a certified hairstylist is to obtain your cosmetology license. To obtain this you should contact your state licensing board for information on where and how you can obtain this. Once you have completed all of these requirements you are free to begin your promising new career as a hairstylist. Hair Stylist Salary A newly certified, entry-level hair stylist salary is on average $25,000 to $30,000 per year. This works out at just under $10. 00 per hour It’s important to note that this does not include tips or other benefits such as bonuses or overtime (if applicable). The most popular employer of hairstylists is Great Clips. Typical pay for this salon ranges between $22,000 and $33,000 depending on experience. Again, this does not include tips or other benefits. Consider Opening Your Own Salon So you’re already giving your clients the best styles out there while working for someone else. You’re up to date on the latest beauty trends and your loyal customers ask for you every time they come in. One way you can increase your hair stylist salary is to open your own salon. There are a few considerations you will need to make before forging out on your own. We’ve compiled a list for you below. Is it Financially Viable for Me? In order to open your own salon, you will need to invest some start-up capital. This will vary depending on where you plan to open your salon, but you can expect to put down approximately $60,000 to cover initial expenses like the building lease, furnishing costs, and equipment. Consider using a business planning tool to more accurately gauge start-up expenses, or work with a certified accounted for a professional estimate. Will I Need Additional Licenses? In short, yes. While the requirements will vary by the state, or even by the township, you will need additional licenses to open your own studio. One of the most important is a state cosmetology license. In addition to this, you will need a business operation license along with a certificate of occupancy, building permit, a license to sell permits, and even a fire department permit. If you are in any doubt be sure to research thoroughly before you open, or consult... --- ### Should I Get a Cosmetology Scholarship? Everything You Need to Know > Learn more about the cosmetology path and how it leads to becoming a salon stylist with Daysmart Salon. - Published: 2020-03-27 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/cosmetology-scholarship/ - Categories: Blogs Are you almost done with school and are not sure what to pursue as a career? If you love everything beauty and health, consider working in the cosmetology field. The job outlook is increasing by 13%, which is faster than average. Cosmetology is also a very diverse market. That’s because there are many specialties and niches you can work in. This includes barbering, hair, makeup, nails, spa, esthetician, and even developing a specialty for events such as weddings. Like all other schools, cosmetology school is expensive. Cosmetology school can cost anywhere between $5,000 and $15,000. More schools are accepting cosmetology scholarships. Here’s how to get a cosmetology scholarship. What Is a Cosmetology Scholarship? A cosmetology scholarship is a grant that helps you cover some of your beauty expenses. This includes but not limited to tuition, supplies, course fees, and living expenses. Unlike other financing options such as student loans, you don’t have to pay back the money for a scholarship. This is a convenient option if you don’t have the financial means to cover the entire cost of your cosmetology education. Should You Get a Cosmetology Scholarship? The average student is over $37,000 in debt. That’s because many students don’t qualify for a scholarship or a grant and have no choice but to take a student loan. While a cosmetology scholarship may not be enough to fully cover all of your education expenses, they will help. How to Apply for a Cosmetology Scholarship If you decide it’s worth it to take a cosmetology scholarship, you first need to ensure you qualify. Here’s how to apply for a cosmetology scholarship. Find the Right School Before you even apply for a scholarship, find the beauty school you want to attend. Not all beauty schools accept scholarships or grants. In addition, not all beauty schools will be a good fit. Some focus on specific niches or don’t offer the full range of courses that will benefit you. Keep in mind, few salons and spas offer on-the-job training. It’s essential you have all of the skills necessary to find a job after graduation. Find a Scholarship From here, you’re ready to find the best scholarship for you. There are many industry-specific scholarships you can use, which we will go over later. It’s best to try for these because they have specific grant options for the different supplies and tools you need for beauty school. You’ll be surprised how many other grant options beauty school students have. This includes: Federal scholarships/grants Corporate scholarships/grants State scholarships/grants Are you still in high school? Your school may also offer different programs and scholarships. This includes: Financial aid Early online education Early college Some of these programs, such as early college, help you take some general or prerequisite courses for free while you finish high school. This is a lot of work, but you’ll end up saving a lot of money by the time you become a full-time beauty school student. Apply When you choose the perfect scholarship, it’s... --- ### You Know You're a Hairdresser When > You'll relate to this blog if you're a seasoned hairdresser. - Published: 2020-03-19 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hairdresser-confessions/ - Categories: Blogs Americans trust you with a lot: their hair, their beauty product choices and their deepest secrets. This notwithstanding, there are some peculiarities of the profession that only you and your hairdresser friends can understand. Here are some hairdresser confessions you can definitely relate to: 1. You Know More Than Your Clients’ Therapist 84% of people on your chair would trust your advice over their therapist’s. Stylists know way more than they should. From a client’s relationship troubles to who is stuck at a terrible job to who got a handsome divorce settlement. You know it all. And not just that; there are also tears (of joy and otherwise). And requests for good advice – whose result you will have to sit through at the client’s next appointment. What makes you a target for these disclosures? For one, the non-facing physical position is non-threatening. Secondly, you are a non-judgmental party who will not impose change on your client. Lastly, your fun, bubbly personality does not scream: keep your personal business to yourself. 2. When Your Customers Love You So Much That They Participate In #showyourroots As many hairstylists and color specialists are disconnected from their clients who rely on them to keep them in check from making the desperate late night box color order on amazon to cover their greys or previous failed color attempts. Clients are showing overwhelming support for their stylists by letting their roots grow with promise that their stylist will soon be able to bring them back to their best selves. Your clients rely on you more than you know, so when they make it back to the salon with those roots feel that love and give it back where you can!  3. A Social Invitation Turns into Work When was the last time you attended any function purely as a guest? Take your time to remember. For a hairdresser, most invitations lead to work. The more open ones will say “and kindly bring your shears. ” Some will just wait for you to settle for your meal before making requests. Your day off work ends up with you giving hair color suggestions, to suggestion on who has a good forehead for a bang. And yes, some will have scissors in their bags conveniently for you to work on their hair. It just never stops. 4. You’re Always Stopped at the Airport for Stuff on Your Carry On What’s in your bag? While most other people are able to leave work tools behind, not you. There is always a random pair of shears or scissors at the bottom of your bag, which means longer conversations with the security officers at the airport explaining your beauty salon tidbits. 5. You Watch a Horror Movies and Notice Nothing but Hair You will admit to this if you are perfectly honest. You get time off of work and decide to go watch a movie. But do you watch the movie or the hair? You definitely know you are a... --- ### Staying Informed with COVID-19: Resources for Small Businesses > Here's how to stay informed with COVID-19 - Published: 2020-03-17 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/small-business-owners-covid-19-resources/ - Categories: Blogs TheCOVID-19 pandemicis causing anxiety for small business owners across the country. The business landscape is rapidly changing, and we are all trying our best to protect our employees, support our customers, and address the financial stress. There is a lot of online information and resources aimed at assisting businesses with best practices. We have compiled a list of resources that we feel you as small business owners can use to stay informed. Keep Planning as Things Evolve The Centers for Disease Control and Prevention has published anarticlewith helpful links to provide businesses and employers interim guidance on how to best operate during this outbreak of thecoronavirus disease. Having an Infectious Disease Outbreak Response Plan should be top of mind, the CDC suggests. Important Considerations for Creating an Infectious Disease Outbreak Response Plan All employers should be ready to implement strategies to protect their workforce from COVID-19 while ensuring continuity of operations. During a COVID-19 outbreak, all sick employees should stay home and away from the workplace, respiratory etiquette and hand hygiene should be encouraged, and routine cleaning of commonly touched surfaces should be performed regularly. Know your Obligations as an Employer The U. S Department of Labor’s Wage and Hour Division has a Q+A available onPublic health emergencies and the fair labor standardsaimed at giving context for employers and employees during the COVID-19 emergency. Knowing how to best protect yourself as a business owner, and as an employee, can help mitigate the widespread uncertainty. What are an employer’s obligations to an employee who is under government-imposed quarantine? WHD encourages employers to beaccommodating and flexiblewith workers impacted by government-imposed quarantines. Employers may offer alternative work arrangements, such as teleworking, and additional paid time off to such employees. How many hours per day or per week can an employee work? TheFLSAdoes not limit the number of hours per day or per week that employees aged 16 years and older can be required to work. Can an employee be required to perform work outside of the employee’s job description? Yes. The FLSA does not limit the types of work employees age 18 and older may be required to perform. However, there are restrictions on what work employees under the age of 18 can do. This is true whether or not the work is listed in that employee’s job description. Small Business Owners Need To Communicate With Customers The U. S Chamber of Commerce has made available aResponse Toolkitto provide message examples to directly address anxious clients. Tailoring these communications to best fit your customer relationships is an opportunity to emphasize your commitment to the health and safety of your employees, and convey your need for the support of your clients as well. Check out the suggested social media posts to share accurate information. Use the official hashtags: #COVID_19, #COVID19 We all have a part to play in preventing the spread of COVID-19. Make sure you are regularly practicing these healthy habits. If you think you are getting sick with COVID-19, follow this step-by-step... --- ### Supporting Women-Run Businesses > International Women’s Day was on March 8, but support for women-led businesses should remain top of mind all year-round. - Published: 2020-03-13 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/women-run-businesses/ - Categories: Blogs International Women’s Day was on March 8, but support for women-led businesses should remain top of mind all year-round. Women entrepreneurs are key players in driving the economy and contributing to the business community at large. DaySmart Software, makers of Daysmart Salon, is proud to equip our customers with the tools they need to fuel their work and grow their salon businesses. To celebrate National Women’s History Month, we wanted to highlight five Daysmart Salon customers and women-led small businesses to inspire the next generation of women entrepreneurs. Bardot Salon | Boca Raton, Florida Bardot Salon and Spa, owned by Michelle Mascari and Thomas Hanlon, is a full-service salon dedicated to making its clients look and feel their best. The intimate, boutique-style environment creates the perfect foundation for a relaxing spa visit. Customers can enjoy a luxurious massage in a warm, friendly atmosphere and let the stress of their day melt away. The salon also offers a full range of hair and nail services, facials, skincare, waxing and spray tanning. Call for an appointment and let the professionals work their magic. In the meantime, check out Bardot Salon’s Facebook and Instagram pages! Bombshell Salon | Bismarck, North Dakota Bombshell Salon is a hair salon with an urban-modern kick. Owned by Amanda and Chad Faass, Bombshell Salon offers a variety of services including haircuts, hair color, spray tanning, body waxing, makeup and blowouts. It is also the only recognized Redken Elite salon in North Dakota. Bombshell Salon is dedicated to always maintaining an advanced, ongoing education system—even though the state of North Dakota does not require any continued education. Visit to enjoy a “non-spa” experience like no other. Explore their Facebook and Instagram pages, and see their full story here—it’s worth the read! Kolorbar | New York City, New York Kolorbar, founded by Irena Naco, epitomizes the revolution of hair dressing. Kolorbar’s mission is not only to decorate the people of the world with the best hair color and style possible, but also to grow the hairdressing industry as a whole. The salon continually strives to educate each one of its stylists to help customers achieve the most suitable look for their face shape, skin tone, hair texture, personality and lifestyle. The staff is committed to creating a unique and enjoyable experience for customers who walk into any of its many locations. Discover Kolorbar’s work on Facebook and Instagram! Modesty Hair Studio | Austin, Texas Modesty Hair Studio is a modern salon located just east of downtown Austin. Co-owned by Naomi Richardson, Modesty is actively eco-friendly to conserve as much energy and waste as it can. With sustainability being a huge concern for a lot of consumers, the hair studio chooses its retail to be green as well. For more information, check out Modesty Hair Studio on Facebook and Instagram, and take time to scroll through the salon’s blog. Mojo Barber Shop Downtown | Honolulu, Hawaii Mojo Barber Shop Downtown is Honolulu’s premier barbershop offering expert cuts, shaves, line-ups and more.... --- ### How to Grow Your Business with Instagram > Instagram continues to be a vital tool for marketing, read on to learn more ways to grow your exposure as a hairdresser. - Published: 2020-03-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/how-to-grow-on-instagram/ - Categories: Blogs Social media today is not what it was 10 years ago. It is no longer a place exclusively for connecting with old friends from high school or sharing your most recent vacation photos. Today’s social media landscape has evolved into a legitimate channel for brand-building, marketing, and even sales—with Instagram emerging at the head of the pack. According to the platform itself, Instagram now hosts more than 25 million business profiles and 80 percent of its users say they follow at least one business on the app. Mind you, Instagram business profiles are being used for much more than window shopping. According to Instagram, 71 percent of its users are taking action, such as visiting a company’s website after viewing a post, or calling, emailing or direct messaging the business. With newer features such as Instagram shopping—where users can view products on Instagram Stories and purchase them directly—people are increasingly seeing Instagram as a place for consumerism. Many businesses are unsure how to grow on Instagram and your salon can and should take advantage of this platform to grow your business. If used strategically, Instagram can increase revenue alongside brand awareness. Read on to find out how to grow on Instagram: How To Grow On Instagram 1. Share content that represents your salon You run a high-quality salon, so your photos should be high-quality. While camera focus and lighting may not be as important on personal Instagram profiles where photos are for the memories, you want to represent your space and your services accurately and professionally. This does not mean you need to invest in a multi-thousand-dollar camera. A modern smartphone should do the trick. Share photos that show users what it would be like to walk into your salon. From photos of the workplace to your stylists to new and fun hairstyles—Instagram provides users with a preview of the experience they will have at your salon. It can even be the deciding factor of whether you win their business. Showcase your best work, any and all promotions, and don’t be afraid to incorporate your business’s personality into the content. The most important factor to put into consideration when learning how to grow on Instagram is to match quality with quantity. 70 percent of Instagram posts aren’t seen by users due to the sheer volume of content in their feeds, so it’s important to post consistently. 2. Start a social media contest Incentivize followers to do your work for you by designing social media contests that engage customers and encourage foot traffic. Contests are fun and everyone likes a prize. Check out a few examples: After a salon visit, customers who post a photo of their new hairdo or nail design and tag your business on Instagram get 10% off their next purchase. Customers who share your latest Instagram post will be entered to win a free blow-out on top of their next haircut. If you have business profiles on Twitter, Facebook or LinkedIn, encourage your audience to follow you... --- ### How to Succeed in the Beauty Business > Learn how to accomplish success in the beauty business with Daysmart Salon. - Published: 2020-03-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/succeed-beauty-business/ - Categories: Blogs “If you build it, they will come” may work for baseball movies, but it’s no way to get your salon beauty business off the ground. These beauty business ideas and tips can help you launch the beauty business you’ve always dreamed of — and have you looking gorgeous all the way to the bank. Beauty Business Ideas & Tips If You Fail to Plan, You Plan to Fail You’ve probably made lots of beauty business ideas for your space and your service menu, but without a beauty business plan, you’re sabotaging yourself. “You can always pay debt down, but you can’t have $20,000 magically appear if you didn’t forecast and plan properly,” says Kevin Ruane, president, and CEO of Castleton Capital, which owns Quest Resources, a company that finances equipment for salons. Planning Your Operations How will your clients book appointments? What happens when they walk in the door? What will their wait be like if you aren’t ready for them? How will you collect payment? Don’t think just about the “during” part of your appointments. Consider the before and after as well. Then, think about the backend operations of your salon, the parts that customers don’t see. What retail products do you want to carry, and from which vendor will you order them? What’s your routine for reordering other supplies? How often will you do laundry? Try to anticipate everything from start to finish. Pro tip: “It’s not enough to sweep up hair clippings after a cut or to wash and fold towels — you have to keep the salon looking and smelling fresh and clean so it’s inviting at all times. Some salon owners prefer to have a maintenance crew come in to handle everything except the basics like sweeping and folding towels. The cost can be high, at up to $200 per visit, but the benefits truly do outweigh the cost,” says Eileen Figure Sandlin, “Start Your Own Hair Salon and Day Spa” Also, make sure your salon appointment software is ready to go before you open your doors. Pro tip: “I am a busy esthetician and found myself consumed with spending my time booking appointments, and returning calls, all these things take time and therefore, not making money. I want to provide the best customer service I can. I know how valuable their time is. Bringing in Daysmart Salon software has helped not only save me time, but my clients LOVE the fact that they can book online at any time of the day, and they don’t have to wait for a return phone call,” says Kim Chase, Beautiful Skin with Kim in Chehalis, Washington. Set Financial Targets When you’re figuring out how much to charge and what your expenses will be, keep these beauty business ideas and targets in mind: Labor costs. Eileen Figure Sandlin, writing for Entrepreneur. com, recommends figuring this out as a cost per hour. In other words, how much will you pay employees, and yourself, for the services you perform every... --- ### Customer Spotlight: From One-man Show to Award-Winning Barber Shop > Daysmart Salon highlights this award winning barber shop. - Published: 2020-02-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/the-ultimate-barber/ - Categories: Success Stories Daysmart Salon customers are passionate small business owners who excel at what they do. As part of our commitment to supporting and educating entrepreneurs, we created a monthly Customer Spotlight series to showcase our customers’ expertise in growing a successful business. For this month’s Customer Spotlight, we sat down with John Hall, owner of The Ultimate Barber in Alexandria, Virginia. Through building an online presence, John was able to grow his one-man business into a ten-chair, award-winning barber shop. Here’s the story of how John got to where he is today: Q: How did you get your business off the ground? A: After my first salon and spa business didn’t go as planned, I decided to pursue a career as a barber. In 2010, I rented out a chair in a barber shop and created what is now my brand, The Ultimate Barber. I started promoting my brand on Facebook and Twitter, and from there things exploded. As my online following grew, so did the number of customers I served in the barber shop. Eventually, I got to the point where I couldn’t handle the influx of clientele. That’s when I opened The Ultimate Barber shop, and we have steadily grown from my one-man show to a ten-chair shop. To this day, our shop relies on our social media accounts, including Facebook, Twitter, Instagram, LinkedIn and even Snapchat, to bring in customers. Building a brand and curating an experience is what helped my business take off. Q: What’s your favorite part about running a barber shop? A: There’s nothing I love more than being a business owner, offering my services to the public and then getting to see them come alive across the city. It’s exciting to feel like you play a part in people looking good, feeling good and even getting jobs. We work on some newscasters, so our barbers’ work is being shown off on TV, in print ads and at award shows. Having the bragging rights of telling people, “That’s my haircut,” when I see one of my clients is what makes it all worth it. It’s also been really rewarding to see The Ultimate Barber be recognized for that hard work. We’ve been named the best barber shop in Alexandria from 2012 to 2017 by Northern Virginia Magazine. We’ve also been recognized for the best men’s haircut each year from 2014 to 2017 by Virginia Living Magazine. It feels good to be an award-winning barber shop. Q: What are some of the biggest challenges you face as a small business owner? A: I don’t see the challenges I face as obstacles because I love the entire experience. Running into a challenge is just an opportunity to enhance your business and get out of your comfort zone. You have to be comfortable with making changes to operate a successful business. Always be sure to stay one step ahead of your competition. In the world we live in today, that usually means embracing technology. Things are constantly changing,... --- ### What's the Difference Between a Beauty Bar and a Salon? Find out Here! > Find out the difference between a regular salon and a beauty bar salon with this interesting read from Daysmart Salon. - Published: 2020-02-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/beauty-bar/ - Categories: Blogs Did you know there are over 257,000 beauty salons in the US? What’s interesting about that number is it actually reflects a decline in traditional barbershops and hair salons. The newest trend sweeping the nation is an all-inclusive beauty bar. What exactly is a beauty bar? How does it differ from an old-school hair salon? What can you expect if you visit one in your city? In this post, we’ll answer all those questions and more. Read on to learn about this exciting trend in the world of beauty. Why Do We Need Them? In the past, you went to a hair salon for hair services. You went to a spa for spa services. You went to a nail boutique for nail services. Let’s say you had a holiday party or an anniversary dinner coming up. In the past, you likely would have made an appointment to get your nails done a day or two before. The same goes for waxing, eyebrow threading, or any other specialty services. On the day of the event, you’d schedule an appointment at your favorite hair salon. You’d go in for a cut, color treatment, blowout, or updo. While there’s nothing wrong with these specialty locations, no can deny that times are changing. We’re busier now than ever before. The modern woman doesn’t always have the time to visit multiple “beauty” locations on the same day. Thus, the idea for the all-inclusive beauty bar was born. What Is a Beauty Bar? Rather than offering only one beauty service (hair, nails, waxing, etc), it’s a one-stop-shop for all things beauty. Using the example above, let’s imagine you’re getting ready for a special dinner event. Rather than driving all over town to get individual beauty treatments, you can schedule one appointment at your local. Whatever your beauty needs for the day, you can receive them all under one roof. From a blowout or updo to makeup, body waxing, and manicures/pedicures, you need only walk from treatment room to treatment room. In some locations, they may feature select spa services like massages, facial treatments, or body scrubs. They might also offer high-end beauty services like eyelash extensions or spray tanning. Contrast this with a standard hair salon or nail boutique and you’ll start to realize a major difference between the concepts. What’s that? The experience. What Can You Expect? The experience is what really sets them apart from a traditional hair or nail salon. You don’t just go there to beautify yourself–you go for the enjoyment, too. Most of them feature modern, trendy decor and upbeat music. And they’re not called “bars” for no reason. Many offer their guests over 21 the option of enjoying a glass of wine or a cocktail with their beauty treatments. Imagine receiving a pedicure while you sip a refreshing mojito and enjoy some complimentary snacks! Now it’s more than just a pedicure–it’s the ultimate pampering experience. Another great thing about these bars? They’re the ideal setting for a group event. If... --- ### Salon News Websites: Keep Up With Salon Industry Trends! > Keep up with the latest salon industry trends. - Published: 2020-02-12 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-news-websites/ - Categories: Blogs Today’s world is all about trends. Who’s trending, what’s trending, and what’s in style. As a salon owner, you’ve got to be in the know with the salon news! You’ll probably get plenty of time to stay up with who’s who and what celebrities are doing thanks to your conversations with clients. But how do you stay up to date with what’s happening in the hair industry? Luckily, there are sites dedicated to keeping you in the know. Here are eight hair salon websites you should check out to stay up with the latest salon news. 1. Hairdressers Journal Interactive (HJI) Staying up with salon news isn’t a new thing, believe it or not. HJI started keeping people in the know in 1882! They’re still going strong, and there’s a reason why. You’ll find exclusive information at this site. You’ll hear about the latest trends in both from all over the world. And you won’t just hear about it. You’ll see it. Plentiful images will keep you inspired, you’ll find out what celebrity style is up to these days, and you’ll even find some tips for improving your business skills. All in all, this site is one you should keep on your go-to list. 2. Salon Magazine This is one website you really need to check out. If you’ve visited before, make sure you go back. Much like the title suggests, this site is all about the salon. Multiple salon types are catered to, including those focusing on hair. What will you find there? Information from experts, updates on trends, and more. Want to know more about the newest hair product on the scene? You’ll find it there. Interested in learning about more hair colors? This is the place to do it. Whatever type of hair salon news you’re looking for, this is a good site to keep in mind. 3. Salon Today Salon today offers news of all sorts. It’s all related to the salon, though. If you want to learn about other thriving salons, this is a great place to do it. You’ll also get the latest news about events, technology, and products. Beyond news, this site is great for salon owners. Marketing tips and management topics are included in the content as well. 4. Modern Salon No matter how long you’ve been in the game, sometimes we all need a little inspiration. Modern salon has a whole section of their site that’s dedicated to that. You’ll also find information on hair color, careers, events, and the latest salon news. You shouldn’t be discovering industry news from your clients. Instead, you should be the one who’s on top of what’s going on. You’ll find out what celebrity stylists are doing. You’ll be the first to hear when big beauty companies decide to merge. Keep your eyes on Modern Salon if you want to stay up with all things salon. 5. Entrepreneur While it may not be one of the first places you think of, Entrepreneur has some great... --- ### 6 Winning Nail Salon Promotion Ideas To Bring In New Business > Promotion is essential for independent nail salons! Learn the top tips from Daysmart Salon. - Published: 2020-02-10 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/nail-salon-promotion/ - Categories: Blogs There’s a problem with the nail salon business. There’s a lot of competition. As a result, the need of original nail salon promotion ideas is urgent if you want to move your business to the next level. Sure you can create a Facebook page, update your Instagram profile, do whatever everyone in the industry does. However, you have to keep track of the latest trends and make them work for you. If you want to really step up your game and meet success, this article is for you. 1. Nail Salon Promotion Ideas and Social Media It’s 2017. When we are talking about promoting a business online, we are definitely talking about social media. There are two social platforms that you need to work with for starters. Facebook and Instagram. Of course, the main reason is that they both work with images and you need to show your work, not just talk about it. Facebook Nail Salon Promotion Ideas Today, Facebook has about 2. 07 billion users. That’s almost one-third of the human race. This only means that you need to get familiar with it and start using it. Share your work, create an online portfolio by uploading photos on your Facebook page, and make people want to visit you for your service. Be polite and always reply to as many comments as you can. Create videos of how you decorate nails and what new techniques you can offer, and, always be original. Facebook works like word of mouth. Make people react to your uploads and even more people will follow. Instagram Nail Salon Promotion Ideas Back in the day, when people wanted to promote a creative business, they printed posters, gave away leaflets, and published ads on television. They seized the opportunity of the image. Today, there is a simpler solution. Instagram. On a monthly basis, almost a billion people use this amazing social network. You should too. Share before and after pictures of your clients, special offers, and make sure you use all the popular hashtags that you can only benefit from. Today, people use their cell phones constantly. Reach out to them! Social Media Contests Get people to share your content, leave online reviews, or even just hit that like button. Every time you make them do something, make sure you give them a motivational hook. Social media contests are huge right now but, still, there is another, equally efficient way, to announce a contest. By e-mail. 2. Engage To E-mail Marketing Social media are great for reaching new audiences and getting customers through the door. On the other hand, e-mail marketing is better when you want to make sure they come back. Every time a customer goes to the register, take their e-mail address and phone number to send personalized information and marketing material. Give them a reason to come back, depending on the service that you have already offered them. You can even send them the before and after pictures and ask them to share... --- ### How to Craft a Hairstylist Bio to Attract Clients on Instagram > Get a great headshot and build a great Hairstylist bio with this guide from Daysmart Salon. - Published: 2020-02-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hairstylist-bio/ - Categories: Blogs Life is competitive these days and finding clients that you want to work with is like finding Hens Teeth. With all the social media around we rely on daily, it becomes a huge advantage to know how to use it well to harness all the power it offers. The best way to do this as a hairstylist is to create the ideal hairstylist bio. Not just anyone, but an Instagram one. People who make use of Instagram for their social media exposure are on to a good thing. Let’s take a look at how we can make your hairstylist bio stand out from the crowd. Read on for more information on creating a bio that brings in new clients. How to Craft a Hairstylist Bio to Attract Clients on Instagram: How Much is Too Much The thing to remember with Instagram, or with any advertising these days, is that less is more. Gone are the days where we have time to sift through a huge amount of information to process what we see – life is too busy and for the most part, people are scrolling through using a device like a mobile phone or iPad. This means content-heavy information will be automatically ignored. What Then Instagram users are looking for stories. For pictures that capture the eye or something catchy that sticks in the mind. They want fun, fresh and snappy stories that will convey your message in a few short words. It must make them want to click on your pictures to find out more. It needs to be engaging. Once you have caught their attention and they have made a point to look for more, you can give them a little bit more information. Pay Attention Make sure you do your homework. Look around at what other stylists use on their Bio’s, especially the ones that you admire. Notice how their Hairstylist Bio’s are crafted, and look at what you like and what you don’t like. You can adapt their Bio’s to suit your style. If you are really finding it challenging, you can always invest in a social media course for Hairstylists. This will always stand you in good stead. Less is More Remember an Instagram Bio only allows you 150 characters. So you need to really think about highlighting the best that you have to offer. It is a bit like speed dating in a way, you have a short time to offer your best up and see if you are a good fit. Make sure you include where you are employed, your specialization and most importantly, don’t forget to make your contact details easy to see. Do not include anything that you wouldn’t include on your normal resume. Emoji’s in a Hairstylist Bio The short answer is yes. They are a valuable way of saving you space, and they allow a little bit of fun to shine through. But this can get out of hand quickly, so feel free to use them but with... --- ### It’s Tax Time! Automate Financial Management With QuickBooks Connect Integration! > Integrate Quickbooks with Daysmart Salon to create a seamless platform to track your taxes. - Published: 2020-01-29 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/quickbooks-connect-integration/ - Categories: Blogs Owning a small business offers many upsides – such as freedom from having a boss and the ability to set your own schedule. Yet there are also downsides, one of which is dealing with complex financials, which makes tax season a stressful time for anyone that’s unprepared. Ensuring that you have all the required documents organized before the submission deadline is a major challenge. With tax season fast approaching, now may be an ideal time to assess your salon’s “tax readiness” and verify you have no potential tax reporting issues. The two best ways to prevent any tax reporting issues from occurring: using a powerful salon software system to track all of your payment data, and integrating that data into robust accounting software, like QuickBooks. DaySmart Salon & QuickBooks Connect Integration Based on popular demand, DaySmart Salons’ latest integration includes QuickBooks Online! To use this integration, you must have aDaySmart Salon cloud subscriptionand a QuickBooks Connect plan. Don’t already have a QuickBooks Connect plan? Click thisexclusive linkto claim 50% off your first 2 months! The DaySmart Salon to QuickBooks Connect integrates seamlessly and automatically syncs: Service Transactions Gift Cards Packages & Memberships Sales Taxes Employee Tips Product Transactions Returns & Discounts Loyalty Rewards You can export up to 90 days worth of data into QuickBooks and the system will automatically keep QuickBooks up to date in the background throughout the day. Simply Start Syncing To connect your DaySmart Salon Software with QuickBooks Connect, follow these easy steps: Go toonline. daysmartsalon. comand login with your existing username and password Then go to ‘More’ – ‘Options’ – ‘More Features’ – ‘QuickBooks Online’. From here, you can connect your existing QuickBooks account to DaySmart Salon by clicking the ‘Sync’ button and logging in with your existing QuickBooks Connect username and password. After a quick connection process, your accounts will be linked and closed tickets will be pushed to your QuickBooks account. From this screen, you can also import previous transactions to QuickBooks, select your QuickBooks payment account and view the QuickBooks sync log (sync history). Save Time and Eliminate Errors Save countless hours, and eliminate any headaches this tax season, by integrating DaySmart Salon with QuickBooks Connect. Reconciling your books becomes a snap when all of your transactions are being synced in real-time, making tax day just another day and making your accountant really happy! Call us today at (248) 841-4549 to learn more! --- ### Just in Time for Valentine's Day: How to Do Heart Hairstyles > A heart-shaped bun is one of the easiest heart hairstyles to do. All you need is some simple twisting and pinning. - Published: 2020-01-27 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/heart-hairstyle/ - Categories: Blogs Ah, Valentine’s Day. It’s the perfect time of year for hopeless romantics and all things heart-shaped. Sure, you’ve seen heart-shaped cards, candy, and even dinner wear. Is your hair ready to be heart-shaped too? Here are our top 8 heart hairstyle(s) for this Valentine’s Day. 1. The Heart Hairstyle Bun A heart-shaped bun is one of the easiest heart hairstyles to do. All you need is some simple twisting and pinning. If your hair is short or layered, you might want to consider hair extensions to create this look. Instructions: 1. Start by pulling your hair into two small half-up ponytails. 2. Strategically twist both ponytails outward, forming two halves of a heart. 3. As you twist, use hairpins to pin the shape into place. 4. Once both sides are in place, secure the middle of your heart with another pin. 2. Heart Sculpted Bun This bun maybe even easier to create than the first. All you need is a few bobby pins and your hands. Instructions: 1. Pull your hair up and into a regular bun. 2. Secure the ends and flyaways. 3. Use bobby pins to sculpt your bun into a heart shape. 3. Cross My Heart Hairstyle Braid This sweet hairstyle is perfect for Valentine’s Day, but classic enough to wear any day of the year. Instructions: 1. Start by making a small, three-strand braid on both sides of your hair. 2. Connect both braids in the middle. 3. Gather a section of hair by the start of a braid. Pull it under and wrap it around the braid it’s near. 4. Pull it through like a knot. 5. Repeat on the other side. 6. Connect with a tie to form a heart. 4. Rope Braided Heart Hairstyle For this hairstyle, you’ll want to map out your heart shape with a comb first. Then, you can use a rope-braiding technique to do the rest. Instructions: 1. Start by parting your hair down the middle, so you can make sure the heart is centered. 2. Use a comb to pull out hair in a heart shape. Tie this section into a ponytail. 3. Working from the hair at the top of the head, rope braid around the heart shape you made. 4. Make sure you include the ponytail as you get to it. 5. Repeat on the other side of the hair. 6. Twist the two sides of the rope braids together and make a bun at the base of the heart. Secure with bobby pins. 5. Dainty Little Heart Hairstyle Don’t want to deal with lots of heavy-handed braids? This is the perfect little heart hairstyle to whip up in no time. Instructions: 1. Start by removing any tangles from your hair. Divide two small sections near your temples. Bring those sections back and tie them together 2. Pick up a new small section under one side of your head. 3. Make a “C” shape by bringing this piece over the elastic from where you tied your... --- ### Customer Spotlight: Tesoro Salon > Check out our customer spotlight blog here. - Published: 2020-01-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-spotlight-tesoro-salon/ - Categories: Success Stories Daysmart Salon customers are passionate small business owners who excel at what they do. As part of our commitment to supporting and educating entrepreneurs, we created a Customer Spotlight series to showcase our customers’ expertise in growing a successful business. For our latest Customer Spotlight, we sat down with Rob Burgio, owner of Tesoro Salon in Snyder, NY, to talk about how he maintains a positive salon atmosphere while keeping business operations running efficiently. Q: Tell us a bit about what makes your business special A: I run a boutique salon that is exclusively focused on hair. By specializing our offerings, we are able to provide clients with the utmost service and high-end products. We also do add-on services—such as shine, volume, smoothing, reconstruction, and detox—because we see what the clients need and deliver it. Focusing on hair separates us from salons that offer 10 or more services. We provide extra-detailed attention that clients won’t get from a bigger, corporate salon. Q: What is your favorite part about running a salon business? A: I love creating a professional environment with a friendly feel. My clients chose to come see me, so I want to show my gratitude with a positive atmosphere. Every employee says hello, and service is client-centered, not self-centered. What we do is special, and we get to do it in one of the world’s greatest industries. Our clients become our family, and we get to make them smile. The salon industry should be taken more seriously—people come to us for all of life’s milestones, from their first prom to their wedding. Q: What’s been the biggest challenge in running your salon? A: After one year, the biggest challenge is finding the right team. It’s challenging to stay patient and not bring in people that compromise the salon’s integrity. You can’t bring in rockstar stylists if they don’t fit your environment or business plan because the story of your salon can get lost. You should all share the same vision. Fellow small business owners: be strategic with every move you make, from figuring out the right advertising and budget, to choosing the right services and products that compliment your salon’s story. You will build your reputation and brand in due time—don’t bite off more than you can chew to start. Q: What special opportunities have you had working in this industry? A: I am a business owner, an artist and an educator—and each role complements the next. Over the past four years, I’ve competed in the Goldwell Color Zoom, an international editorial competition that’s akin to a hair Olympics. In 2019, I placed third in the United States, and I’ve also been a semifinalist once prior. Being a Goldwell National Artist has given me the opportunity to work with artists across the industry and have a platform to impact the stylist community. Education is medicine, and I love teaching others about the impact of the industry and how deeply we physically and emotionally touch our clients. Q: When... --- ### Eliminate Foot Pain With These Top Tips For Hairdressers > Get rid of the common problem of foot pain with these helpful tips from Daysmart Salon. - Published: 2020-01-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/tips-for-hairdressers/ - Categories: Blogs If you’re one of the 1. 4 million hair salon workers, then you probably know the various benefits and drawbacks of the career field. Hairdressers get to enjoy a flexible schedule and a career that lets them work with their hands and be creative. Sounds great, right? But a majority of the day is spent on your feet. Standing all day can cause foot pain and discomfort from your feet all the way up to your neck. It can also cause poor posture, joint damage, and varicose veins. While you may not be able to (or want to) switch your career path, there are some things you can do to lessen the pain and discomfort with these tips for hairdressers. Keeps reading to learn more. Top Tips for Hairdressers:Sit When You Can This first one might seem obvious, but it’s important to reiterate. When working a job that requires standing all day, it’s important to take advantage of any opportunities to sit. As a hairdresser, you might find small windows of time where you don’t have a client in your chair. Even if it’s only for 5 minutes, take the time to sit down and alleviate the pressure on your feet. While this may not seem like a lot of time, imagine you get 5 opportunities to sit for 5 or 6 minutes – that already adds up to half an hour off of your feet. Every little bit counts to help lessen foot pain from standing. Shift Your Weight and Walk Around When you have a client in the chair, you can help lessen pain by shifting your weight. If you constantly stand in one position all day, you’ll notice you might have more foot pain in one or two areas. Instead, try shifting positions to help evenly distribute your weight over both your feet. Another way to help avoid aches is to walk around instead of standing still. This may be difficult when you have a client but use any excuse to walk. Instead of reaching over to grab something on the other side of the table, you could walk around the chair to grab it. Repeating this with every client will give you ample opportunities to walk (even if it is just a short distance). Tips For Hairdressers: Find the Right Shoes Finding the right shoes may be the most important part of alleviating foot pain after a long day. It might be tempting to wear cute shoes, but your feet will thank you if you opt for comfortable shoes instead. In fact, there are many options that are both stylish and comfortable! Just take the time to find a good pair of shoes (or a few different pairs) to wear to work. You’ll notice an immediate difference in how your feet and shins feel after switching to a more supportive and comfortable shoe. Add Insoles To take this one step further, you could also invest in some good insoles. Insoles are a great way to cushion... --- ### Boost Your Clientele With Male Manicure Services > Even men need manicures-and you'll gain more clients by offering them! - Published: 2020-01-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/manicure-for-men/ - Categories: Blogs Men are stepping into a new era of self-care. Since the term “metrosexual” was coined, men no longer had to sacrifice their sense of masculinity to tend to their physical and psychological needs, even if it means splurging on great face cream. So what’s next in the world of pampering for men? Well, it would appear that gentlemen everywhere are choosing a ‘manicure for men’! What does this mean for your beauty business? How does double the clientele sound? Read on to learn more about the psychology behind male manicures, and how to go about offering it to your audience. Why Men are Suddenly Interested in Manicures When you stop and think about the reasons why a man might need a manicure, they can range from more practical to more business-related. While we haven’t quite reached the point of nail wrapping and acrylic tips for men, being able to have clean, groomed, and sometimes even clear polished nails definitely serves its purpose. For one, men are now participating more in sales and marketing related business ventures than ever before. In past decades when physical labor was considered more of a manly job, it wouldn’t make much sense to take the time to have manicured fingertips. However, today there’s nothing more valuable than a first impression. This means that a man is being judged on everything from how well his shoes are shined to how his hands look when he reaches out for a firm handshake with a prospective business partner. It’s not always about closing the deal either. There are a number of practical reasons why men may choose to stop into a salon to request a service. For example, those that are in careers, like musicians, may need their fingers to stay at a certain length to serve as the guitar picks that are always on hand. In this case, it may help to have slightly longer fingernails than most men while still needing to have a clean and presentable image. Then there’s the fact that men are just enjoying being pampered. It’s now an enjoyable activity to go with their partner or even with a good friend to experience a nice massage and to feel like they’re being well taken care of. As our society is becoming increasingly more “woke” we’re no longer requesting men to sacrifice their need to feel taken care of, attractive, and well-groomed. Manicure For Men: The Right Fit for Your Beauty Boutique Business When considering the type of clientele that’s interested in a male manicure, it’s important to realize that this is a real source of potential revenue. The type of man that’s most likely to be a metrosexual or dedicate time to his appearance is the kind of man that’s willing to invest in making a strong first impression. That means they’ll be willing to pay more than the fair cost for a manicure provided that they’re getting the treatment they feel they deserve. This also means that there is more room... --- ### If You Aren't Already Doing Regular Scalp Treatments, Here's Why You Should! > Daysmart Salon gives the tea on taking care of your scalp. - Published: 2020-01-14 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/scalp-health/ - Categories: Blogs You exfoliate and treat your skin on a normal basis, don’t you? Why wouldn’t you do the same for your scalp? It counts as skin and taking care of it is necessary for your overall scalp health. Treatments will help you fight off dandruff and thinning hair. You can buy products that can do the trick but a lot of salons are actually making scalp treatments a regular part of the hair menu. Have we got you considering it? Keep reading to find out more about what these scalp treatments are and how you could benefit from making it apart of your hair appointment. What Is a Scalp Treatment and What Is Used? The nature of your scalp treatment will all depend on your needs. If you have a dry scalp, for example, the hairdresser will focus on using products that have more of a conditioner base to them. If you’re trying to fight off oil or acne then your scalp treatment will consist of more cleansing products than anything. Before you decide to do this keep in mind that there are dangers in it if you have certain conditions. If you have psoriasis, eczema, an open cut, infections, or sores you should avoid having a scalp treatment done. 1. Regulates Your Secretion of Oil Your oil levels are sort of like the story of Goldilocks and the Three Bears. If you have too much oil on your scalp you’ll have dandruff. If you have too little oil then you’ll still experience flaking. Your secretion of oil needs to be just right in order to have a healthy scalp. Having a scalp treatment done will help regulate your scalp’s secretion of oil and leave your hair silky smooth. No more flakes. 2. It Gets Rid of Problem Dandruff Too much oil on your scalp isn’t the only thing that will result in problem dandruff. Many factors can cause a breakout. You could be having a stressful month or your scalp is having a reaction to dust. Maybe you’ve just been lacking in the hair maintenance department. Whatever the problem is, scalp treatments contain nutrients that your scalp needs to fight the issue. It’s also relaxing so if your dandruff is being caused by stress, then the treatment will take care of it. 3. Slows Scalp Health Aging As you age your scalp ages with you. Over time, you’ll become more vulnerable to hair loss and greying. If you keep your scalp stimulated though, you can slow the process. Scalp treatments prompt blood circulation through your entire scalp which will revitalize it and keep it young. It also strengthens your hair follicles so they will stay in place. 4. Stops Your Hair from Thinning On top of hair loss and greying when you get old, your hair may just become thin. This is usually caused by some sort of health condition. The good news is that the cause is simple. It always starts at the root of your hair. Having regular... --- ### Communal Hair Stylist Stations: A Growing Industry Trend > Learn more about communal hair stylist stations and how the operate in the salon business, from Daysmart Salon. - Published: 2020-01-06 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/communal-hair-stylist-stations/ - Categories: Blogs Your hair salon is part of a $47. 1 billion dollar industry. And it’s expected to keep growing! With the high demand for beauty salons, you need to make the most of your business and its potential. Don’t waste precious time and money on underutilized space. When you’re setting up your new business and plotting your salon space, consider the benefits of communal hair stylist stations for a productive design model. Designing Your Dream Salon When you take the big step and start your own salon business it’s can be an exciting new venture! But there is also a lot to consider. You will need to figure out the layout of your styling stations, shampoo bowls, waiting room, and reception area. Finding the right furniture and equipment for your salon to perfectly fit your brand and style is a must. Plus you’ll want to research the best chairs and equipment to provide your customers with a quality experience. With so much to consider you may not have thought about how you will manage your employees or what your business plan is. Creating the best salon space possible doesn’t just involve aesthetics. It also includes the functionality of the space. What Are Communal Hair Stylist Stations? If you are used to the average set up of hair stylist stations, then you probably have a station assigned to each of the stylists in your salon. Typically the station will hold a stylist’s individual tools and shears. This type of set up is not the most efficient. If one of the stylists is out for a day, their station is left empty. This means your salon is wasting valuable real estate. Another stylist could technically be using that station in their absence. Communal hair stylist stations can help you save money and hire more stylists. The layout is simple. Each station at your salon is unassigned. Your stylists are allowed to work at any station. You may be wondering how to make this new layout work. Trust us, it’s easy! Sharing Hair Stylist Stations Your stylists may not be on board with sharing stations right away. But the benefits outweigh initially getting used to the chance. To make it work, purchase all of the tools and products at each station. This includes things like hairdryers, hot irons, and combs, clips, and brushes. Each station has the same tools and products. Then all the stylist has to do is bring their personal shears to whatever station is available. It’s simple! If your stylists like to bring their own specific tools this isn’t a problem. You can create cubbies that are assigned to each individual stylist. All of their personal things can be stored there. They can bring them to any of the available stations as needed. Improve Customer Service Another great aspect of communal stations is that your customers will instantly benefit. When you have each station assigned, you are more limited in the services you can provide. There may be days when a... --- ### What's New With DaySmart Salon? Find Out Here! > Discover the latest salon trends from Daysmart Salon in 2020. - Published: 2020-01-02 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/whats-new-q1-2020/ - Categories: Blogs Streamline Your Workflow With Our Revamped Appointment Book Appointment Book – New Look & Feel! *Cloud user only To access the new appointment book in your Daysmart Salon Software, simplylogin to your accountand then click ‘Switch To New Site’ on the top right corner. Don’t worry – if you would prefer to use the “classic view” you can switch back at any time! Our improved appointment book now has the calendar on the left side to allow you to easily and quickly change dates. New Appointment Cards – Efficient Appointment Creation! When you click on a time slot, an appointment card will now open up to allow you to be able to easily create new appointments. When adding services to an appointment booking, Daysmart Salon will now suggest your client’s previous purchases right at the top for easy viewing. Existing appointments will now be read-only, allowing you to cancel and check-in appointments. Appointment Details – Effortless Customization! When you need more control, you can now switch to the details view to customize the duration, prices, quantities, or to book multiple employees. You can also now easily view and enter new formula notes from the ‘View Info’ tab. New Checkout Flow – Enhance The Client Experience! A new checkout screen has been added so you can now see clients currently receiving services at a glance, and easily check out a customer who is looking to purchase only products only. Once an appointment has been checked-in, you can now easily check out that appointment, right from the appointment book. With the new checkout flow, you will only be able to purchase gift cards, return items, and apply discounts when in the view shown below. When adding payments, the user will be presented with easy quick options. Lastly, after you have closed a ticket, you can now easily re-book the appointment to streamline your workflow and earn more recurring revenue! New Add-Ons Now Available! QuickBooks Online Connector *US customers and cloud users only. Based on popular demand, Daysmart Salon now connects to your QuickBooks Online account to keep all your transactions up to date! If you already have a QuickBooks Online account, simplylogin to your Daysmart Salon account, click ‘More’ on the top right corner, select ‘More Features’, and then click on‘QuickBooks Online’. You can then click the‘Connect to QuickBooks’button and login to your already purchased Quickbooks account to start syncing; Service Transactions,Gift Cards & Packages,Sales Taxes & Employee Tips,Product Transactions,Returns & Discounts,Loyalty Rewards, & Memberships. Don’t have QuickBooks Online? You Should! Click thisexclusive linkand get 50% off for your first 6 months, courtesy of Daysmart Salon! You can even connect to QuickBooks Online on the go via our IOS and Android Apps! This is done from the settings screen on the‘More’tab. Reputation Management – Protect Your Business Online! Your online reputation is more important than ever, and largely out of your control. While we can’t promise you anything but five-star reviews, our latest add-on gives you an easy to use dashboard that... --- ### Jumpstart January with Salon Software > It’s nearly the new year: January salon clients are booking appointments right and left in order to start the year off with a trendy new haircut. - Published: 2019-12-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/jumpstart-january-salon/ - Categories: Blogs It’s nearly the new year, and you know what that means: January salon clients are booking appointments right and left in order to start the year off with a trendy new haircut or a seriously look-at-me manicure/pedicure. However, with all of the appointments, phone calls, inventory orders, and marketing strategies for the new year, it’s easy for things to start getting disorganized very quickly. Factors such as poor communication and unprofessional behavior (like accidentally double-booking a cut and color) are some of the most common reasons why clients part ways with a salon or stylist. This year, we want you to be able to grow your client book, not shrink it. So, how can you make it happen? By getting the best in January salon software for 2020. Read on to learn what it is, why it matters, and where you can get it. It’s January Salon Software Time: Online Appointment Bookings When you’re looking to upgrade your salon software, one of the things you absolutely can’t compromise on? The ability for your clients to book your services online, at their convenience. Look for software that helps you to color-code your appointments, so you can see your entire day at a glance and better manage your bookings. This way, you can easily identify gaps in your day, so you can squeeze in those last-minute clients! You need software that also sends both you and your client’s automatic reminders, which will help you to decrease the number of no-shows you have to deal with. Plus, even if clients do bail, they won’t be able to claim that they “forgot. ” Additionally, your software should allow you to easily make standing appointments. Them clients that book their blowout and bang trim for the same time every month? Now, they won’t have to call you every time they need to book. Client Management Another perk of working with the best in salon software? It helps to make your client management easier than ever. Struggling to remember the formula you used to create the color that your client loved last time? Your software should allow you a way to store it so that you can save time and keep your client’s happy. You can also store the products that your clients love, so you’ll always have enough on hand when they come in. You’ll even be able to store older photos of your client’s past cuts and colors. So, if they’re craving the edgy look from a few seasons ago, you’ll be able to pull the look right up and work from a reference photo. You can even use the software to help you to create loyalty/rewards programs for your most valued clients. Create a points system, allow them to purchase gift cards, and even slip them a few freebies when they’re paying for the day’s services. Salon Apps Another feature you need to look for when it comes to upgrading your salon software for the new year? The ability to pull up your... --- ### 7 Reasons Your Salon Needs Text Marketing > Text marketing is crucial for the burgeoning salon business. - Published: 2019-12-17 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-text-marketing-2/ - Categories: Blogs 54% of consumers want to receive marketing messages through texts. However, only 11% of businesses are using text messaging as a part of their marketing strategy! This is your chance to get ahead of other salons in your area. By sending an SMS blast to your clients, you can remain top of mind year-round. Text message marketing can help you generate word of mouth, improve engagement with your clients, and show your clients you appreciate your business. Don’t wait around! Instead, untangle your marketing strategy by adding SMS text messaging to the mix. Here are seven reasons your salon needs SMS blast marketing. 7 Reasons Your Salon Needs Text Marketing: 1. Text Marketing is Direct Consumers are becoming more aware of when businesses are trying to sell at them, rather than communicate with them. Throughout any given day, we’re spammed with emails, flyers, and billboards. Many of us have adopted mental filters to clear away the junk. If the recipient doesn’t know and trust you, they’re not likely to open a physical or email messages. Meanwhile, social media is becoming increasingly competitive. If people don’t already know and love your brand, you’ll fail to stand out from the crowd. As social media algorithms change, it’s also challenging to appear in tags and feeds. As a result, businesses need to find smarter ways to reach their customers. Unlike these other marketing channels, texts arrive directly in front of your target audience. That means you don’t have to break out of the competition. Instead, you can reach your subscribers and appear among texts from friends and family. 2. Customers are More Likely to Respond Before you can communicate with your subscribers through email, you need them to open the message first. Otherwise, you’re headed straight for the spam box. According to Adobe: Email open rates range between 20 and 30% Meanwhile, SMS text message marketing has a 98% open rate 90% of texts are read within three seconds Previously, sending an SMS blast was considered invasive. People used to pay for every message they received. Now, most smartphone owners also have unlimited texting. As a result, you don’t have to worry about becoming an annoyance. Instead, consumers prefer texts among other communication methods. When you’re less invasive, people are more likely to read your messages and respond. That means using text message marketing can improve your clickthrough and conversion rates. As more people read and respond to your texts, you’re also boosting engagement with your target audience! 3. Anytime, Anywhere Text messages are short, sweet, and easy to consume. Unlike an email, phone call, or long blog post, texts aren’t time-consuming. Plus, consumers constantly have their phones in hand. That means your clients can read and respond to an SMS blast anytime, anywhere! This flexibility makes it easier for clients to respond to your texts. As a result, you’re also more likely to notice an increase in engagement, too. Emails, on the other hand, require time and energy. Instead of sending a... --- ### Salon Trends Predicted To Dominate 2020 > Daysmart Salon keeps you up to date with the latest salon trends. - Published: 2019-12-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-trends/ - Categories: Blogs Salon trends are always changing and it can be key as a stylist to keep up with the latest and greatest styles and trends dominating the industry. But with the fast pace of trends and the busy nature of salon life, it sometimes helps to play catch up. That’s why we’ve compiled a list of the hottest salon trends predicted to dominate 2020 and posted it here, for your quick reading. Implementing some of these trendy styles and techniques into your repertoire can help you stay competitive and ahead-of-the-game. Below you’ll find the hottest salon trends we anticipate will only grow in popularity as the year goes on. Salon Trends Predicted To Dominate 2020: Adapt to Clients’ Habits with Booking and Pre-Booking Nowadays, we can book restaurant reservations, doctor appointments, and more online. It’s convenient and efficient to have online booking at your fingertips. And when it’s time to make salon appointments, the more efficiency, the better. There’s no excuse for not having online booking integrated into your business. The modern salon industry relies on this tool and you should too! Not only will it make your job easier, but it’ll also make your clients’ experience much smoother. Some services require customers to make a phone call — they’re still in the dark ages! Keep up with salon trends and make sure customers can book an appointment for your services on your site. You’ll regret missing out on clients by skipping this step. Your customers should also have the opportunity to text for appointments. Investing in a service that’ll enable texts to come in and go out of your shop’s landline. This will be a win-win for all people involved. In your salon, customers won’t need to pre-book during their checkout process anymore. Instead, you can have a guest service agent head straight to the client with an iPad to handle the pre-booking. That way, stylists can finish their work, uninterrupted. Keep Your Connections and Strengthen Client Retention One of the biggest salon trends is having the chance to connect with clients in the fastest and most secure way. Prior to booking an appointment with your salon, clients will spend plenty of time on your website and social media channels. Keeping your website professional and simple to navigate is key. Your social media pages should feature images of actual clients from all of your stylists. Once a customer is ready to book, they must be able to do so via website, phone, text, or app. Stay ahead of the curve by using salon apps that can help your clients book appointments, message you, check-in, or purchase products you have in-store. This is the level of technology you should have if you really want to strengthen your client retention rates. You can even email or text reminders to your clients to handle the issue of no-shows or late customers. Keep Your Productivity High With Apps Revolutionize your salon’s productivity with the help of mobile apps! It’s important to have real-time updates... --- ### Your Salon Business New Year’s Resolutions for 2020 > How to set good business goals as an independent salon business owner for your salon. - Published: 2019-12-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/new-year-business-plan/ - Categories: Blogs The New Year presents every business with the opportunity to set new goals and kick start fresh initiatives. The key to realizing these aspirations – and truly adding value to your salon business – is making sure they are both mission-critical and attainable. Enhancements that would be “nice to have” won’t sustain your motivation all year round. As you determine your salon business plan for 2020, make sure these four items make the list. Your Salon Business Plan For 2020 – The Key 4 Items: 1. Commit to Eco-Friendliness Going green is easier than ever, and what was once an eco-differentiator for your salon is now becoming an expectation from consumers. Eco-friendly products are increasingly available, affordable and as effective as traditional brands. Not only will your salon help the environment, but a commitment to doing so will impress your customers. In Nielson’s 2015 Global Corporate Sustainability Report, 66 percent of consumers said they are willing to spend more on a product if it comes from a sustainable brand. Additionally, 81 percent of millennial’s expect their favorite brands to make public commitments to corporate responsibility. While this may seem like a big ask for a small business, showing an investment in community and citizenship will go a long way with customer loyalty. 2. Track Social Media Success Starting to share campaigns on social media is important, but do you understand how those campaigns directly or indirectly impact your salon? Right now, you may be pushing out social media content with little insight into what types of posts are working or why. In 2020, as part of your salon business plan, you should analyze your social campaign effectiveness with these focuses: Record your digital footprint—use a spreadsheet to keep track of Post engagement to see the success of the social campaign Followers and likes to see how campaigns affect your overall social presence Analyze web traffic—understand how your campaigns lead to web visitors by tracking: 1) total traffic, 2) traffic by channel and 3) visitor location (where are your visitors coming from? ) Establish campaign objectives—are your efforts focused on finding new prospects? Promoting a new offering? Creating brand awareness? 3. Salon Business Plan: Step Up Customer Satisfaction Focusing on customer service seems like a no-brainer, but 2020 is the year to start going beyond just asking, “are you happy with today’s service? ” Take the time to learn what you can do to make customer service your business’s differentiator. Consider adding services your customers want, and make sure the services you already deliver are catered to the people paying for them. Whether it’s soliciting customer suggestions, making the online booking experience more convenient or simplifying checkout, there is always more you can do to enhance customer retention. 4. Salon Business Plan: Boost Productivity With your busy schedule, work/life balance can seem like a luxury not afforded to a salon owner. Yet by enhancing productivity, you can make it possible for you and your employees. Set expectations with your staff from... --- ### How to Give Your Salon a Fresh Start for the New Year > Kickstart your salon business this new year. - Published: 2019-12-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-new-year/ - Categories: Blogs Are you wanting to bring your new year’s resolutions to your salon this year? 2020 isn’t only about what changes you want to make in your life. It’s also a great chance to give your salon a fresh start. The good news is that fresh start doesn’t have to mean moving your salon to a new location, or completely renovating your decor. (Although it certainly can! ) A new year isn’t just about improving yourself, it’s about improving your business as well. Read on to learn more about ways you can refresh and recharge your salon this New Year, so that you can start the year off right. 1. Declutter and Spring Clean Your Space One of the best ways to give your salon a fresh start is to physically clean and declutter your salon space. And we’re not just talking about the area that customers see. It’s time to finally declutter those closets, storage rooms, and employee areas that may need some fresh air. Deep clean these areas and donate any unnecessary or outdated objects to a local thrift store. Make sure all pathways are clear and free. Wash the windows of your salon so that they can sparkle with the new year. Toss any clearance items that have been lingering since the start of the holidays. Dust your product shelves and even clean the walls. Treat your salon as if it is spring and give yourself the luxury of clean and open space. 2. Create New Signs A fresh start will definitely impact your customers, so why not go all the way and freshen up your signage? You may want to renovate your main location sign or start by creating new signs to hang up around town. Also, consider changing your logo. This is one of the best ways to rejuvenate your business. Either start with a fresh image or create a memorable tagline. You may even want to introduce a new color scheme! Don’t worry about losing customers with this sign change. As long as your salon title is still prominent in your signage, you should be good to go. If you’re anxious, you can also feel free to give your clients a heads-up by advertising your change on social media. Use language like “New Look, Same Salon. ” 3. Send Out a New Year’s Newsletter You can give your salon a fresh start by changing up your marketing game. Send out a first of the year newsletter that takes a different approach for engaging with your clients. A newsletter is a great chance for you to address any renovations, logo changes, and more. But it also enables you to connect personally with your customers, which can bring in new clients through your doors. A good example of a New Year’s newsletter involves sharing your salon resolutions with your client. Maybe you can resolve to support a charitable cause with proceeds, or give your clients a 5-star experience every time. Incorporate a video clip in your newsletter... --- ### Every Salon Owner’s Christmas Wish List > See what Santa will bring the Salon owners this Christmas. - Published: 2019-11-25 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-christmas-wish-list/ - Categories: Blogs With the festive season fast approaching, and your work schedule getting busier by the day, have you stopped to think about your hair salon Christmas wish list? Look to reward yourself, and ring in the new year, with our top picks: All I Want For My Hair Salon Christmas Gift Is... . The Perfect Hairdryer! Every woman understands the need for a fast styling, non-damaging, long-lasting hairdryer! Our top pick this year is the ‘Dyson Supersonic’. This hair dryer is designed for salons, developed by professionals and engineered by Dyson. It has a wider airflow for fewer brush strokes, helping you to style larger sections of hair more efficiently. It dries six times faster and is a lot quieter than other hair dryer motors, giving you more time to engage with your clients and ensure they’re having the best experience. Dyson Supersonic even protects hair from extreme heat, helping to protect your clients’ natural shine from heat damage! And talk about durable! This amazing top pick endured many dropping and standing tests as well as exposure to extreme dust and lint – it still performed perfectly! Couture For Your Hair Salon Christmas? Silky, soft and great smelling hair is probably on everyone’s Christmas wish list, but who knew it was this easy to obtain! The ‘Balmain Paris Brush and Hair Couture Set’ includes a brush with boar bristles that improves texture and stimulates the scalp, a silk hair perfume that contains silk protein to soften hair with a summery fragrance and a compact mirror, so you can have your hair looking sleek even when on the go! This is a great hair set for salons to use or sell to clients, especially during this time of year when gift set sales peak! ‘Tis the season for ALL hairstyles Want bombshell curls one day and super straight hair the next? While you might not, you know you have clients who do! Multiple styles used to mean multiple products, but the ‘G2 Ceramic & Titanium Hair Styling Iron’ by CHI literally does it ALL! The G2 Hair Styling Iron is infused with next-generation styling, perfect for all hair types and looks. It’s 1. 25” plates can curl hair into different styles depending on whether you want the beach waves, glamour curls or the straight look. CHI knows all hair is not created equal, so when it comes to temperature, you’ve got options. Depending on type or feel, set your dial from 370 to 425 degrees. For quick client styles or busy early mornings, the G2 Hair Styling Iron heats up in less than 40 seconds and with dual voltage, you can use it all over the world! Pump up the Volume! Improve the strength and health of your hair this Christmas with the perfect ‘volume system’ gift set from Ovation Hair. This amazing gift set comes with volume shampoo and conditioner, styling solution, leave-in detangler, therapy scalp treatment, and a detangling comb. Ovation Hair was founded 2007, their philosophy was the create... --- ### Decorating Your Salon For The Holiday Season > Make your salon space festive and welcoming this holiday season. - Published: 2019-11-13 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-decorations/ - Categories: Blogs Adding some salon decorations for Christmas is the perfect way to attract new customers, create a better client experience and keep stressed-out employees in the holiday spirit. Set yourself up for a great customer experience by creating an inviting storefront during these peak holiday months with these top salon decorating tips:Deck the Windows With Salon Decorations Attract the attention of passers-by; transform your windows with eye-catching Christmas displays such as a small tree with colored ornaments that align with your salon’s colors. Don’t underestimate the power of what people see from the street. You’ll be surprised at how many clients you can engage with a festive display that creates a fun and welcoming environment. Mirror Magic Salon Decorations With clients spending the majority of their time at your salon looking in the mirror, this is a great place to add some decorations! Drape garland around the mirror at each stylists’ station or add some festive mirror stickers for an extra touch of magic. Remember, don’t go ‘over festive’ with your mirror decorations – clients want to be able to see their new hairstyle around your decor! Spruce Up Your Merch Don’t forget about your retail products – spruce up your displayed merchandise with colored or burlap bows to create a gift-inspiring holiday feel for your product displays. This is a great opportunity to draw attention to your products and upsell with special holiday gift wrapping for the perfect ChristmasCreative Christmas Tree The classic Christmas tree is a must-have to complete the festive look! You don’t have to be boring, though – get creative by decorating your tree with handmade hairdressing ornaments or decorate it with hair rollers and accessories from around the salon. You could also make this into a fun bonding activity or competition for employees to decorate and make ornaments for the tree, boosting employee morale and team collaboration. Light It Up Lights are a classic Christmas decoration, and that’s no surprise seeing as it is scientifically proven to make you happier! Spread the Christmas joy by adding twinkling lights throughout your salon. Try wrapping them around the front desk, windows, mirrors or even outside to add a holiday glow and make certain areas brighter. Extra lighting is especially great in the salon world where good lighting is key (especially for that new hair selfie! )Consistency is Key For Salon Decorations When it comes to salon decorations, wild isn’t always wonderful. Too many decorations will make your salon look cluttered and disorganized. Try to keep your decorations consistent with your branding by choosing a theme that suits your salon. Stick to one-holiday decor style for a classy look and feel. For trendy salons, try a rustic Christmas style. Have a modern, sleek salon? Try a white and silver theme! Remember, decorating your salon doesn’t have to be a boring yearly task. Make it fun and get creative! Get all employees involved with the decorating to help them bond and accomplish something as a team. If you don’t have... --- ### How to Beat the Winter Blues in Your Salon > Get past the winter blues and motivate your salon employees to succeed and be energized with this guide. - Published: 2019-11-07 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/beat-winter-blues-salon/ - Categories: Blogs Do you feel like someone managed to zap all of the energy out of your normally happy salon? If you’re feeling this way, it probably isn’t in your head. It isn’t unusual for employee morale and mood to fall a bit during the winter months. Seasonal Affective Disorder (SAD) affects a lot of people, and it could be bringing down the mood in your salon. You may be focused on keeping the books balanced and having a stellar marketing plan, but keeping your employees happy is equally important (if not more so). Salons are supposed to be happy places, and customers won’t feel at home in a salon full of gloomy people. Luckily, there are some simple ways for you to beat the winter blues in your salon. How To Beat The Winter Blues In Your Salon The cold, short, and dark days of winter can start to wear on people regardless of their profession. It’s estimated that nearly 10%-20% of the entire US population has some form of SAD You may not be able to snap your fingers and make it spring, but there are some things you can do to beat the winter blues in your salon. Let There Be Light One of the reasons why winter is such a gloomy time is the lack of light. Daylight hours are shorter, and the nights are longer. Unfortunately, you can’t make the sun shine more, but you can add more light to the salon. During the day, keep the blinds and curtains open so you can let in as much sunlight as possible. If you want a quick fix for the Winter blues in your salon, simply buy a few more standing lamps or touch lights to the salon. That’ll give you the light you’re missing out on. If you want to take it a step further, get lamps that mimic natural light. Get People Moving When you’re a stylist you spend a lot of time on your feet. You may move a bit, but you’re pretty much standing in place most of the day. Some light stretching or some exercises could be what you need to brighten the mood. Encourage stylists to take a five-minute stretch break between clients. It’s been proven that taking a stretch break can help boost productivity and help people focus. A quick stretch could help your employees immensely. If you have some fitness buffs at the salon, consider starting the day off with yoga. Everyone gets in a workout before their shift, and they get to have a nice boost of endorphins before they start their day. Improve Posture When you’re thinking of ways to stop the winter blues in your salon, proper posture may not have been what you had in mind. Despite that, the right kind of upright posture can do wonders to help improve the mood of your employees. Standing upright with your shoulders back and your chest out can help boost feelings of confidence and positivity. People that work... --- ### What's New With DaySmart Salon? Add-Ons, Mobile Apps & More > Check out the newest features from Daysmart Salon in 2019. - Published: 2019-11-04 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/whats-new-2019/ - Categories: Blogs Add-ons Your online reputation is more important than ever, and largely out of your control. While we can’t promise you anything but five-star reviews, our latest add-on gives you an easy to use dashboard that shows you what is being said, and where. It allows you to solicit more reviews from customers you think are likely to say nice things. It allows you to respond to reviews (positive or negative) from within the dashboard and even export reviews you like to your own website. Our newest add-on is now available for cloud and desktop users and integrates with your existing software, so after some simple setup steps (that we’ll walk you through) there are no other logins, no separate bills to pay, or systems to manage – this is a new menu item right within the software you use everyday. Want to learn more? Read our recent blog post on the subject. Want to get started? Call our Sales team to get this added to your account at (800) 527-7600. Mobile & Cloud Over the last few months, we’ve devoted ourselves to making significant progress in our mobile app and cloud service experience. Here’s a rundown of the latest enhancements in the mobile apps for Daysmart Salon. Service Exceptions and Pricing Levels You can now set up service exceptions and variable pricing levels. This enables different employees to charge different prices for performing the same service. If your staff includes beginner, intermediate and expert service providers, they can now charge (and be compensated) appropriately. *This feature is available in Deluxe and Premier editions only and will not work for Remote Access users. When editing a service, you can set prices for each price level. Now, when you schedule this service, these prices will override the default service price with the price level of the employee assigned to that ticket. Duration Exceptions Employee price and duration exceptions can now also be set from each service. For services requiring processing, processing or finish durations can also be set within the service. *Employee exceptions are supported for both Cloud and Remote Access users. Improved Checkout Process We’ve improved the usability of the checkout process in order to streamline the delivery of receipts and to prompt for rebooking at checkout. If you’d rather not see one or both of these checkout pop-ups, we’ve also added a control to suppress one or both of these prompts to further speed your checkout process. Marketing Campaigns The Daysmart Salon apps now have a new marketing campaign screen (in the More tab) where you can turn recurring and one-time campaigns on and off. You can also see the deliverability statistics for any deployed campaign. While creating marketing campaigns remains difficult on such a small screen, you can now monitor and manage marketing campaigns from the palm of your hand. Online Booking We have been making continual improvements to the Online Booking process, and in recent months have added key features like allowing clients to log in and see... --- ### No-Shave November: A Popular Trend for Salons > Learn more about no shave november. - Published: 2019-10-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/no-shave-november/ - Categories: Blogs During October, you see a lot of pink in the marketplace for breast cancer awareness. People honor both those who lost the battle and the ones still fighting. Professional athletes even sport pink during the month. In November, you see beards. Called ‘No Shave November’, it’s a month-long celebration of men and facial hair. It’s also an opportunity to support cancer awareness. If your salon hasn’t joined the party, why not start this year? Read on and find out how you can get your co-workers and customers on board for a cause that’s not only worthy but a fantastic chance for fun. The History Behind ‘No Shave November’ Before people started celebrating the beard, a group of men in Australia grew mustaches, or moustaches as they’re called in Aussieland. It was 2004 and 30 guys put together an event to raise awareness for two health issues affecting men: prostate cancer and depression. The original 30 men formed a foundation—The Movember Foundation. Today, while both events are about raising awareness (and money) for cancer patients and research, there’s a subtle difference between them. If you participate in Movember, you can only grow a mustache. Join up with ‘No Shave November’ and it’s all about the beard. What started as a campaign to support cancer patients by embracing hair, morphed into a general push for awareness of a range of health issues. And since we’re talking about movements, what better way to move people than by holding a contest? Who Needs Rules to Grow a Beard? All contests have rules and you may run into a few guys who balk at anyone telling them when and how to grow facial hair. Once you share the why behind the whole thing, most get with the program. You’re free to set your own rules, it’s your salon, after all, but here are the rules many other salons use to keep participants motivated (and honest). Since this event officially starts on November 1st, kick it off on October 31st with a Shave Your Face party. Print up the rules and hand them to customers with a coupon for a $10-15 shave. Donate the proceeds to the charity you’ve selected to support. Rule #1—each participant must shave ALL facial hair. This is a clean shave, so nothing more than barely touchable stubble. Rule #2—Take a photo of your clean shave and submit it no later than November 1st. Rule #3—Don’t shave the entire month of November. Rule #4—Submit a weekly beard growth photo. Rule #5—Attend the party at the salon on the last day of November. Rule #6—Shave it all off on December 1st. Each week select random winners. As the beards grow longer, make the prizes more valuable. Every time a participant hands over a weekly photo, they’re entered into a drawing for the Grand Prize. Remember, this is a fun event. No one needs to be militant about trims, haircuts, or tidying up facial hair. And of course, if a guy wants to keep... --- ### 11 Makeup Trends Beauty Salons Should Try This Fall > Here's a look at the most popular makeup trends you as a salon business owner should add to your arsenal this Fall. - Published: 2019-09-24 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/fall-makeup-looks/ - Categories: Blogs Wondering how to keep your beauty salon on the cutting edge with fall makeup looks and salon trends? Fall is one of the biggest seasons in fashion. With Fashion Weeks happening across the globe, everyone is talking about trends. The clothes can be exciting, but the makeup and salon trends are every bit as creative and interesting at this time of year. We’ve put together some of our favorite beauty salon trends with these fall make up looks. Keep reading to find out how to keep things fresh for fall! Fall Makeup Looks 1. Nature-Inspired Fall Make Up Looks If you look outside, fall is all about the colors. One of the best salon trends at this time of year takes into account all the colors of nature. The leaves of autumn are an obvious source of inspiration. Try fall makeup looks in warm hues from amber to red to purple. These shades make for great eyeshadow looks, or can be used in a monochromatic trend all over the face. Many autumnal colors, like browns and oranges, look good on eyes, cheeks, and lips. Look for inspiration in less-expected places in nature, too. The colors of the mushrooms that crop up on the ground, or the grays of stormy skies, can also be worked into creative fall makeup looks. 2. Wild Lipstick Unusual lipstick shades, like blue and black, have been trending for a few years now. However, for a lot of customers, these looks are too bold for most of the year. Fortunately, with Halloween right around the corner, many people are more open to playing “dress-up” with their look. Suggest a surprising lipstick shade at this time of year. Black gives a classic gothic look, while purple can be a less-scary way for someone to dip a toe into this trend. 3. Fantasy Fall Makeup Looks The festival-appropriate salon trends of fairy- or unicorn-inspired makeup don’t have to die out with summer. This fantastical trend also walks the perfect line between costume and everyday. The Halloween season is a great time to try rainbow-colored or iridescent looks on cheeks, lips, and nails. Fall make up looks don’t have to be all dark and vampy, so don’t steer away from creative brights and pastels. 4. Warm Eyeshadow Thanks to a few high-profile eyeshadow palettes in the last few years, warm colors like reds and pinks remain trending for the eyes. For many years, the commonly accepted beauty advice said to stay away from these shades on the eyes. However, colors with a brownish or neutral base are totally wearable. Create warm, fiery eye looks that feel as cozy as sitting by the fireplace. 5. Matte Lips and Glowing Skin Similarly, the conventional beauty knowledge for many years suggested that dewy lips and matte skin was the only way to go. But these conventions inevitably get boring. Today, try matte lips and glowy skin to shift things around. This trend is a great way for your customers to try on... --- ### Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market > The best info for small businesses. - Published: 2019-09-12 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/survey-salon-industry/ - Categories: Blogs As the backbone of the U. S. economy, small businesses are far from being small potatoes. In an increasingly commercial world, the allure of “mom and pop” operations and the commitment to shopping locally has resurged. However, small salons can’t afford to function less optimally than their corporate counterparts. Salon owners still need to manage a rapidly changing market and increasing expectations in the digital age. Traditional pen and paper business management tactics won’t keep pace with the pressures of tech-inclined clients in the salon industry. As a result, many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers’ needs, DaySmart Software, the makers of Daysmart Salon business management software, partnered with research firm Researchscape International to survey more than 590 U. S. small business owners in the spa and salon industry, on their technology investments and the challenges they’re facing. These are some of the top takeaways. The State of U. S. Small Salon and Spa Businesses in 2019 Despite today’s complicated business landscape, salons and spas in the United States are growing. Sixty-seven percent of survey respondents indicated that their sales increased from 2017 to 2018. What’s more, 60 percent of respondents make more than $100,000 in annual revenues, and 30 percent make more than $300,000. So small salon and spa businesses are not only surviving in the market, but many are thriving. Even with this success, however, 58 percent of respondents say the number one concern keeping them up at night is making enough money. This worry is compounded by the top challenges that salon and spa owners say they face, including: marketing to prospective or current customers making enough money controlling costs finding new customers managing time In response to these variables, salons and spas are prioritizing investments in technology. Fifty-six percent of respondents use business management software to manage their daily operations. Furthermore, the types of technology they select speak to the priorities of consumers and the market. The top areas of investment in 2019 for salon and spa owners are marketing software (36 percent), POS systems (33 percent) and cloud software (16 percent)—and they are seeing direct results. The Benefits of Going Digital in The Salon Industry According to DaySmart’s survey, small U. S. spa and salon businesses that use business management software see major business benefits: 62 percent saw reduced manual effort and paperwork 56 percent saw decreased missed appointments 52 percent saw increased customer satisfaction To reap these results, salon and spa owners must choose a software solution with capabilities that solve for their specific business needs. According to DaySmart’s survey, the number one software feature that small salon and spa business owners look for is scheduling, followed by automating customer communications and POS. These priorities—which streamline time-consuming tasks for employees—reflect the need for modern businesses to optimize productivity to compete in today’s market and deliver better-than-ever customer... --- ### Integrating Credit Card Processing With Your Software > How to integrate credit card processing in your software with Daysmart Salon. - Published: 2019-07-11 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/credit-card-transactions/ - Categories: Blogs Integrating Your Software With Your Credit Card Transactions Your salon business consists of a series of many daily processes, but if you can’t fit all these pieces together, you may be missing out on the bigger picture. Aligning your salon administration, customer management, and credit card transactions seems like the smart choice (and it is! ), but too many salons still use third party payment processors or insist on taking cash only. Cash may be king, but cash-only businesses are a thing of the past. In fact, in a recent study byConsumer Credit, only 14% of respondents said they use cash for everyday purchases while 80% of respondents said they use their debit cards. Cash only salons run the risk of losing customers because they are not offering modern payment systems. Customers at salons expect their checkout experience to be simple and fast – this is where integrated credit card processing comes in. Read on to learn how integrating payment systems with your salon software can help strengthen your business as a whole, not just at checkout. Improve Customer Experience Integrated credit card transactions can create a seamless checkout experience for your clients. No more switching between systems as your client waits, allow them to leave their wallets at home, as you charge their card on file, prompt them through the checkout process to leave a tip, and email receipts. Integrated payments act as a detailed customer database for your business and with modern systems, customers can access a portal to update their profiles, including their credit card information so their payments are always up to date. Effortlessly track clients previous purchases to improve engagement, create targeted promotions and upsell and cross-sell. Did your client previously buy a shampoo that is now on sale? If your client management system is integrated with your payment processor, you can easily collect this kind of information, and let them know in real-time! Streamline Business Operations Integrating payments with your salon software will free up time spent on manual processes and help ease day to day tasks. No more spending hours reconciling bank statements to determine if you’ve been paid correctly for all your work, and forget the tedious manual data entry – integrated payments will ensure accurate, real-time transaction data and reduce costly human error. Switching to an integrated credit card processor will also reduce your salon business’ risk from cash theft and vulnerability from hackers. The right processor will have security protocols that protect credit card data, and by encouraging credit card transactions you will have less cash at your salon. The less time you spend tracking payments and worrying about security, the more focus you can put into other critical areas of your salon! Increase in Revenue How can integrated credit card processing increase your salons’ revenue? Many clients ask this question. Since integrated credit card processing can update payment data automatically, there is no longer any need for an employee to manage any of this. In addition, integration simplifies the... --- ### Is Your Salon Ready for Tax Day? > Prepare your salon business for tax day with this blog from Daysmart Salon. - Published: 2019-04-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/tax-day/ - Categories: Blogs With Tax Day fast approaching, now may be an ideal time to (re)assess your salon’s “tax readiness. ” Operating a small business has always presented potential tax reporting issues, especially if you’re not running your business on a software platform that can provide detailed performance and payroll reports. Common Pitfalls The most common problem in the salon industry is tips. Employees are responsible for accurately reporting the tips they receive, but the employer is not free from obligation in reporting on these. Complexities can arise when multiple service providers are splitting tips on single client service. If your systems don’t allow you to accurately report the distribution of these payments, you could be reporting that income as having been received by one person, unfairly increasing their tax burden. Complex commission structures can also create hassles for employees unless you’ve properly defined payments within the software. You may offer certain commission rates for services but other commissions for products. The accuracy of the payroll records you generate drives the accuracy of your reports on the tax liability of employees (and contractors). Accounting Integration QuickBooks (or your preferred accounting software) is a great way to record your business expenses and your income details. However, if you are using business management software to run all other aspects of your business (e. g. , appointment scheduling, inventory management, payroll) you’ll ideally want to integrate these systems to maximize the software’s capabilities. Simplifying this connection also means fewer reports for you to print or export for your accountant or tax preparation service. Classify Your Workers The salon business frequently classifies some workers as employees and other workers as independent contractors. The reporting requirements and tax implications for both are different but equally important. Independent contractors typically rent some space within a business. They do their own advertising, set their own schedule and maintain their own client relationships. People who rent space within a shop are required to supply a 1099 tax form to the business declaring the amount of rent paid during that taxable period. This is far from common practice, but it is the law. Deliberately misclassifying a worker is a crime. Don’t do it—even if they ask you to. The penalties can be significant, and you could be opening yourself to further scrutiny by tax officials. Deductions! The IRS describes legitimate write-offs as “both ordinary and necessary. ” This means that they deem expenses as “ordinary” if they’re standard for someone with the same job, and “necessary” if they are central to the performance of the job (no, lattes don’t count). You’ll be well served to deduct only expenses for which you have documentation. Didn’t save your receipts? Comb through credit card and bank statements from last year in search of qualifying expenses—it could be very worth your while. Any questions you have about the validity of deductions are best addressed by a certified financial planner or tax preparer. Better safe than sorry. Some deductions are obvious, such as rent, capital expenses (like... --- ### Leadership Priorities for Salon Management Success > Learn how to manage your salon team well and build a successful salon and a happy team. - Published: 2019-04-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/leadership-priorities-salon-management-success/ - Categories: Blogs Leadership Priorities for Salon Management Success As a salon owner, you may be a multitasking master, juggling business strategy, mentoring, marketing, and customer relations roles. But that versatile skill is worthless if you overlook crucial aspects that inspire and satisfy employees and clients. For salon management success, prioritize the following factors influencing your shop’s overall personality and attitude. Make Team Building a Key Management Approach Recruiting a manager allowed one salon owner to switch her focus to her staff, which improved her business. Her previous responsibilities included front desk, stylist, and administrative duties. Thanks to her redirected motivational efforts, her shop’s culture is flourishing. Employee benefits like paid vacation, health insurance, and 401(k)s attract top talent. Interviewees shadow personnel before coming on board. They start with clear benchmarked growth paths. An extensive three-month training program helps newbie stylists sharpen their technical and retail expertise. Anyone receives one extra paid vacation day annually for reaching $100,000 service and $25,000 product sales. Encourage Stylists to Pursue Hairdressing Careers Instead of Jobs Honing hairdressing abilities should be an ongoing pursuit, despite skill level and client count. So make continuing education a priority. Urge both green and experienced stylists to learn from co-workers by observing them during downtime. Persuade them to seek guidance and pose questions about color formula and cutting decisions. Answers help personnel grow and understand what to ask their own guests during consultations to accomplish their expectations. Gaining knowledge constantly brings mutual success. Delegate Your Weakest Leadership Skills If you don’t excel at all essential salon management duties, supplement your team with strong employees who shine in your weakest areas. That might involve hiring disciplined financial, detail-oriented, and taskmaster experts. Everything will run better when you focus on your passions and leave your shortcomings to crew members that are more qualified. Likewise, a convenient application will help your operation flow smoothly. Daysmart Salon provides all the vital tools to direct your business more efficiently. Popular features expedite payroll with commissions and bonuses, staff scheduling, backbar product usage, and inventory. By reducing busy work, this salon management software frees up time to pursue your strengths, interact with patrons, and boost prosperity. Ensure Service Consistency for All Guests Balance customer-acquisition campaigns with repeat-visit tactics. Set your shop apart from rivals with complimentary scalp and hand massages. No client should watch another relish that free ritual without receiving the same luxurious offer. Secret shoppers can help you notice if service quality is consistent. You’ll find out which stylists follow your practices and any who don’t so you can provide extra coaching. Rank Salon Quality over Location Quantity To many entrepreneurs, opening new locations equals salon growth. But double or split work shifts can increase your revenue without adding extra sites. This strategy combines extending your shop’s hours with shortening daily job durations to six hours. Solidly booked schedules enable staffer earnings for 30 hours per week to match their previous wages for 40. Instead of burning out employees, give them more personal time to... --- ### Protect Your Reputation & Manage Customer Satisfaction With Daysmart Salon Reputation Management! > Keep your customers loyal and trusting you with this guide on Salon Reputation Management. - Published: 2019-02-19 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-salon-reviews/ - Categories: Blogs The internet has dramatically changed the way people choose where they spend their time and money. Long gone are the days where people had to choose a salon through suggestions from family and friends. With the rise of Yelp, Google and Facebook – 75% of consumers now search online to discover a business, and84% trust online reviewsas much as friends! Those stats are scary, but in reality this gives you the opportunity to outmaneuver the competition and gain clients that were difficult to reach in the past. There are so many potential online locations hair salon reviews can be left – this makes managing your online reputation tricky. That’s where Daysmart SalonReputation Managementcan help! Get Proactive – Protect Your Business Online Your reputation is everything and with customers posting hair salon reviews on a variety of different platforms, we understand – it’s tough and time consuming to stay on top of everything! Daysmart Salon Reputation Management will help you manage customer satisfaction all in one spot, so you can identify and address issues before they can boil over and transform into a potential threat to your business. Responding quickly to both good and bad hair salon reviews is very important, as you show all prospective clients reading your response that you care about delivering a great salon experience. Monitor Your Hair Salon Reviews & Respond Easily When clients leave you a hair salon reviews, how long does it take you to see and/or respond? A quick response is especially vital when it comes to an unhappy customer, adissatisfied customerwill tell between 9-15 people about their experience. Some businesses will even offer unhappy customers a special discount or promotion as an apology. Offering a customer 50% off their next haircut, because they were dissatisfied, will give you the chance to make their next experience a positive one and possibly win them back as a client. Daysmart Salon Reputation Managementallows you to respond to positive & negative hair salon reviews from one simple dashboard. See adetailed overview of your online reputation so that you can see at a glance: how many hair salon reviews you have received from Facebook, Yelp & Google, when the reviews were received and how many were approved or disapproved. Encourage The People Who Love You To Tell The World Dealing with negative reviews is one thing, but how do you persuade your best customers to leave a great review of your business? With Daysmart Salon Reputation Management you can send automated texts and emails to clients (of your choice) asking them to review their experience with you. Don’t panic – if the review is not good you can disapprove and send a quick response to show them you acknowledge the issue and are outlining the steps to rectify the situation. Client sends a great review? Encourage them to tell the world with our automated tool that post them to Yelp, Facebook and/or Google. Grow your likes, shares, reviews and social media engagement! Combining an excellent reputation online... --- ### Hair Styling Products You Need In Your Salon (And Your Life!) In 2019 > Keep reading to discover the top trending hair products you need in your salon (and your life!) in 2019. - Published: 2019-02-07 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-styling-products/ - Categories: Blogs Have you ever woken up to find that your hair looks particularly frizzy? You pull out your arsenal of hair styling products to try and tame that frizz and fix those flyaways, but nothing seems to be working. Before you know it, your hair looks bogged down with product. After all that work, it turns into a messy bun kind of day anyway. We’ve all been there. But luckily, you won’t have to go through that again. If you’ve been sticking with the same hair care brands for the past few years, it may be time for an upgrade. But with so many options how will you know which hair products to try? Well, we’re here to help! Keep reading to discover the top trending hair products you need in your salon (and your life! ) in 2019. PhytoVolume Volumizing Shampoo Does your hair tend to lay flat? Even thick hair sometimes flattens during summer months. PhytoVolume Volumizing Shampoo is the perfect way to give your hair that body and shine you crave. But what makes it different from other shampoos? Well, most shampoos contain parabens, silicones, and/or sulfates. These can actually weigh your hair down and make it appear flatter. PhytoVolume Volumizing Shampoo is free of all these add-ins, so it helps your hair maintain its body. For best results, it’s recommended you shampoo your hair twice. The first time cleans your hair and the second time will add volume. The only downside is that it’s a little pricey at $23 per bottle. L’Oreal Paris Nutri-Gloss High Shine Glossing Mist While styling your hair is important to look your best, you may end up with dryness overtime, especially if you style with heat. But dry hair can detract from your overall appearance. That’s why L’Oreal Paris Nutri-Gloss High Shine Glossing Mist is so amazing. Just a few sprays over dry hair will leave it looking soft and shiny. And at only $12 a bottle, it’s well worth the cost. Condition 3-in-1 Hairspray A quality hairspray is a must for every woman. The last thing you want is to spend money on a product that leaves your hair looking rock hard. Condition 3-in-1 Hairspray will be your new best friend. The formula contains flexible polymers that will hold your hair in place but can also be easily brushed. But it doesn’t stop there. This 3-in-1 hairspray also contains sunscreen and moisturizers to protect your hair (and scalp) from the sun and prevent it from drying out. Plus, it’s the most affordable hair product on this list at only $6! R+Co One Prep Spray If you grab for your curling wand or straightener every morning, you know how these tools can take a toll on your hair. A good heat protectant is vital to keeping your hair healthy and damage-free. R+Co seems to have thought of everything for their One Prep Spray. Not only does it protect your hair from the heat of styling tools, but it also detangles, conditions, and... --- ### National Mentoring Month: Meet Ann Arbor’s Shelby Kinney > National Mentoring Month is dedicated to raising mindfulness around the importance of mentoring. - Published: 2019-01-28 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/mentoring-month-shelby-kinney/ - Categories: Blogs National Mentoring Month is dedicated to raising mindfulness around the importance of mentoring—which is particularly powerful in the world of small business. Young entrepreneurs and professionals can benefit greatly from the guidance of a seasoned pro who has succeeded in their desired career track. Yet finding a mentor—or the right mentor—can be difficult as an up-and-comer. That’s why DaySmart Software, the makers of Daysmart Salon, is committed to supporting entrepreneurs, particularly in our hometown community of Ann Arbor, Michigan. In the spirit of National Mentoring Month, we sat down with rising star in the Ann Arbor barbering world: Shelby Kinney. Shelby is 22 years old and has worked as a barber at Taylor & Colt Barber Spa for one year, where she also runs the shop’s social media channels. Here is the story of her professional path and those who helped shape it. Kickstarting Her Career Shelby enrolled in the Douglas J Aveda Institute in 2014 and quickly learned that she did not want to pursue a career in women’s hair. Instead, she wanted to be a barber. While her school focused on a wide range of cosmetology, her classes only offered general practices for cutting men’s hair. This meant that, while Shelby had to shape her own curriculum, she got to be creative along the way. Biggest Career Challenge So Far There is one variable Shelby has consistently had to navigate in her career: being a woman. While there is a mix of men and women working at her shop, she finds herself having to win over male clients who doubt her ability as a barber. That said, Shelby is flipping this challenge on its head by paving the way for greater female participation in the barbering field. This benefits not only female barbers, but also female customers who want to attend barber shops. According to Shelby, women with shorter haircuts may want the expertise of a barber but feel uncomfortable going into a male-dominant environment. Her goal is to make the barber shop a comfortable, welcoming environment to all. Meet the Mentors Shelby had two mentors who influenced her career. The first was Christi Warner, one of her teachers at the Douglas J Aveda Institute. As Shelby put it, she enrolled in cosmetology school right out of high school, and Christi knew how to get her to listen. In addition to sharing a sense of humor, Christi helped Shelby to become passionate about doing hair and encouraged her to find her own way of getting things done. Shelby’s second mentor is also her current boss at Taylor & Colt, Kyle Ewing. Shelby took the first step by reaching out to Kyle, who was excited to help her improve and answer any questions along the way. As Shelby put it, Kyle is one of the best barbers she has seen in person, and if she ever developed skills like his, she would be satisfied in her career. When we asked Shelby what she looked for (and found) in her... --- ### 9 Free Salon Advertising Tools to Help You Boost Your Marketing Strategy > Daysmart Salon dives into different free methods of advertising and marketing your salon business. - Published: 2019-01-19 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/9-free-salon-marketing-tools/ - Categories: Blogs Salon advertising can be a struggle for any spa or salon owner, and helpful tools that save you time and guide you in the right direction can be expensive. We’ve made a list of nine free salon advertising tools that will help you boost your salon marketing efforts. 9 Free Salon Advertising Tools: Canva Infographics are a powerful way to share valuable content with your customers, but their use has been limited to salons and spas who could afford to hire a graphic designer. Well, one company wants to change that. Canva is a free platform that makes creating infographics, posters, social media profile images and more, as simple as dragging and dropping. If you can’t seem to find what you are looking for in their huge gallery of images, you can upload your own or purchase images from their premium gallery. (Note, I have created several posters on Canva and haven’t need to use their premium image gallery yet. ) Canva also offers a wide variety of templates to get you started. If you need some inspiration, head over to the editor’s pick section to see what other Canva users have created. Pixabay ‘A picture is worth a thousand words’, and in today’s world that saying is especially true. Social media platforms such as Facebook, Instagram and Pinterest have made finding the perfect image for your salon advertising even more important. Luckily, Pixabay is here to help. Pixabay lets you search over 250,000 free and editable images, graphics and illustrations. Hubspot Marketing Grader You’ve put the final touches on your salon’s new website and you can’t wait to show it off. Stop. Before you start promoting your new site, head over to to the Hubspot Marketing Grader website and see how your website stacks up in the areas of Blogging, Social Media, Search Engine Optimization, Lead Generation and Mobile. The Marketing Grader will asses your entire site and give you specific areas you can improve. The Hubspot Marketing Grader can provide some peace of mind after you spend hard earned time and money launching or redesigning your website. Buffer Keeping your social media accounts stocked with great content can be a big chore. Buffer makes it easy by providing a free platform to manage multiple social media accounts at once. You can also quickly schedule content from their website or mobile app. Buffer integrates with several other web-based marketing tools. Including Feedly and If This Then That. Feedly So we’ve covered tools that help you schedule social media posts and tools that can help you create new content. Here is a tool that will actually find and organize content for you, Feedly. It was designed to organize all of your favorite blogs, websites, and news sources into one easy to read feed. Over the past few years, Feedly has become a mainstay for every type of marketer. Another great feature offered by Feedly is its integration with over 200+ third-party apps, including Buffer. Pic Monkey Pic Monkey is a... --- ### Daysmart Salon Partners With Salon Guys To Save You Money With BIG Discounts > Announcing this huge partnership! - Published: 2019-01-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-guys-partnership/ - Categories: Blogs Big news about big savings for our professional stylists and salon owners! At Daysmart Salon, we’re always looking for exciting offers we can bring our valued customers. That’s why we’re so excited to tell you about our new partnership withSalon Guysto bring all of you savings on top quality salon products and even some freebies! You may have already seen an invitation from us to join Salon Guys andsign upfor significant savings to all of our customers. If you haven’t signed up yet, you should! Who Are Salon Guys? Salon Guys are the official North American distributor for some of the most popular shampoos and hair care products on the market. They also carry a full line of leading salon furniture and supplies. Through this partnership, Salon Guys has negotiated some steep discounts and fantastic rewardsjust for Daysmart Salon customers. What’s In It For You? When yousign up with Salon Guys, you’ll receive a full spectrum of rewards that you can’t find anywhere else (like steep discounts on popular Fanola products! ). You will also get a free bottle of the popular Fanola “Free” No Yellow, Vegan Shampoo (the new formulation just released this Summer) with ANY purchase. This program was designed specifically for Daysmart Salon customers, so if you haven’t already, first jointhe Daysmart Salon family todayso you can enjoy the world’s leading salon software and access to these great deals from Salon Guys. Deep Discounts on Fanola Products When you sign up with Salon Guys, you’ll receive immediate access to wholesale pricing up to 50% off on 400 Fanola professional hair color and after color products Salon Guys is all about helping professionals get ahead, and that’s why they negotiated these great deals to help you generate more income by selling these items at retail prices in your salon and they also make it less expensive to keep your salon’s back bar fully stocked. Sign up today to start saving on everything your salon needs! Earn Double Rewards Points Every purchase you make at Salon Guys including professional salon furniture will be rewarded with ProPoints totaling 4% of your purchase. ProPoints can be put toward future purchases, saving you even more money. Where else can you save 50% and earn reward points at the same time? Sign up today to get those reward points flowing in so that you can put them against your future purchases. Get Access To Sale Offers and “Daysmart Salon Only” Specials You’ll have access to exclusive email offers that are only available to Daysmart Salon customers. Those emails will keep you in the know about innovative new products, and special limited time only discounts. Don’t get left behind! These discounts and special offers aren’t available anywhere else, so sign up today to be the first to access these special deals and information about new products. Obtain Early Access to Educational Courses and Ongoing Tech Support As soon as you sign up, you’ll receive access to online education classes to amp up your expertise.... --- ### Instagram ‘Book Now’; Available for Daysmart Salon! > Utilize Instagram's "Book Now" feature to allow clients to easily book with your integrated salon software. - Published: 2019-01-14 - Modified: 2024-12-23 - URL: https://www.daysmart.com/salon/blog/instagram-book-now/ - Categories: Blogs Daysmart Salon is excited to announce an integration with Instagram’s actions product! People come to Instagram to visually discover products & services, with over 200 million Instagrammers visiting business profiles each day to discover new businesses and explore their products and services. Instagram For Business Pages – Book Now! Following their discoveries, Instagrammers are often inspired to take action. Take advantage of this demand by connecting your Instagram profile to your Daysmart Salon online booking page. This can now be a seamless experience for new and existing clients – just add the new ‘Book Now’ action button and connect your Daysmart Salon online booking page with these simple steps. Getting started is easy! All you need is aDaysmart Salon subscription, an online booking page (free with a Daysmart Salon subscription) and an Instagram for business profile. Want to find new clients through Instagram for business and offer your existing clientsanother avenue to engage with you? Here are the first steps to getting setup: If you haven’t already, you’ll need to create an Instagram account for your business! Seehere for more informationon why Instagram is a great platform for your business. 2. Second, you’ll need to be sure your Instagram account is abusiness profile. See here for more information on how to do so. 3. Lastly, simply go to your Instagram business profile and click “Edit Profile. ” Under “Contact Options”, there is an option to “Add an action button. ” See here for a video of these simple steps. 4. From the action button drop down list,select Daysmart Salonand you’ll be prompted to enter the web address of your online booking page. Once you’ve set up your Facebook and Instagram Business accounts, added the ‘Book Now’ button on both, and integrated everything into the online booking feature in Daysmart Salon software, it’s time to start engaging with social media. Read on for some top tips and tricks for using Instagram for business pages: Increase Your Social Presence & Gain More Appointments With Instagram For Business Pages There are a lot of things that you can do as a salon owner to boost your social media presence and gain followers, both of which will increase your appointments and your profits. Instagram For Business Pages: What Types of Content Should You Post Before and after photos — People love a good makeover. Take before and after pictures of the best hairstyles created by your team. If you can post an in-progress picture too, all the better. 2. Hair and Beauty Tips– People love reading, sharing, and implementing hair and beauty tips. Just remember to keep them short because people have short attention spans. If you can, consider making a 60-second video demonstrating the tips so that your followers can see just how easy and quick the tips are to follow. 3. Questions– It’s always important to ask questions on your posts. People will respond with their answers, drawing even more attention to your page. Asking simple questions about favorite Valentine’s Day or... --- ### National Clean Up Your Desk Day: How Daysmart Salon Can Keep You Organized! > Declutter your desk today! - Published: 2019-01-07 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-ideas-desk-day/ - Categories: Blogs National clean up your desk day is upon us? What salon ideas do you have to stay organized and productive this year? Every year we tend to pile more paperwork and unnecessary items on our desks in an effort to make ourselves more efficient. However, there is nothing productive about chaos and disorganization. It’s time to start the New Year off right and turn that messy reception desk into a tidy center of productivity. What Is National Clean Up Your Desk Day? National Clean Up Your Desk Day is a holiday held on the second Monday of January every year and falls on January 14th in 2019. By inspiring you with these salon ideas to begin the New Year with a clean, neat, and organized workspace, it ensures you’ll start the New Year off right. You’ll find that you’re much more efficient and productive, and much less frustrated with the business of trying to find things amongst any clutter. Salon Ideas To Observe National Clean Up Your Desk Day It’s easy to observe this holiday with these salon ideas we have suggested for you. There are no gifts to buy, and no big meals to cook. Instead, all you need to do is declutter and clean. Sure, it sounds tedious, but you’ll be thrilled with the feeling that an organized work space can give you. If you’re looking for ways to observe the holiday, here are a few ideas to keep you busy: Clear Your Desk – Take everything off your desk and set it aside. Organizing three piles, one for keeping, one for tossing, and one for filing will make the job easier. Wipe Your Workspace – Take a sanitizing wipe or cleaner on a cloth and wipe down your desk and work area. Be sure to clean any drawers inside and out, along with any equipment including your telephone. Scan Your Documents – Sort through your papers and scan the ones you need to keep. Then upload them onto your computer, and trash the paper copy. You’ll find they’re much easier to find when you have them sorted into folders on your computer. Tidy Your Computer Desktop – This holiday isn’t just about your physical desktop. It’s about your digital one too. Take some time to clean up any clutter on your PC or laptop desktop. Empty Your Inbox – Why not take a few extra minutes to organize your emails? Sort them into folders and delete anything older than thirty days, if it’s spam or unnecessary spam or junk mail that’s just taking up space. Maximize Your Social Media – Get more bang for your buck by advertising your business while observing this holiday. Post on your social media accounts with pictures of your newly organized desktop using the hashtag #CleanOffYourDeskDay. Set Up Salon Management Software – It’s time to go paperless with Daysmart Salon software. Set it all up and let it help you organize your salon. Once you set everything up in the system, you’ll... --- ### And The Winner Is: Here Are the 10 Top Hair Products of 2018 > Daysmart Salon gives you the scoop on the top 10 hair products of 2018 and how to market them as a salon business owner. - Published: 2019-01-03 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/beauty-supplies-2018/ - Categories: Blogs There are few better ways to treat yourself than to buy a few new beauty supplies for your salon. Not only does this add to the products and services you can offer clients, but it may lead you to find a few new hair care favorites for yourself. You have to make sure you’re only investing in the best of the best, though. This is crucial to seeing and feeling the results you want in your own hair and in helping clients take better care of their scalps, too. Thankfully, you don’t have to search far and wide to find amazing beauty supplies. Here are the best hair & beauty supplies of 2018 that you need to get your hands on ASAP! 1. Biolage R. A. W. Nourish Shampoo Biolage’s Nourish Shampoo and Conditioner set is sulfate-free and heavily packed with all-natural nutrients. Between the lightweight oils and the rich use of quinoa husk and honey, this is the scalp refresher your hair has been waiting for. The quinoa is a great dose of protein for your hair which helps strengthen each strand and encourage better holds in curls. Meanwhile, honey works to moisturize your scalp and it helps fight frizz as well. 2. Redken Color Extend Magnetics Shampoo For ladies who color their hair, Redken Color Extend Magnetics Shampoo and Conditioner are a must. These products have been specifically formulated to hold on to the color that’s been added to your hair, keeping it healthy, shining, and true to the color you’d like it to be. You won’t have to worry as much about color fading with this product. But, you still have to keep up with your regular root touch-ups! 3. SheaMoisture Manuka Honey & Yogurt Shampoo Up next on the list of this year’s best is SheaMoisture’s Manuka Honey and Yogurt Shampoo and Conditioner set. This is similar to that of Biolage’s formula, but it’s worth trying both to see which you prefer. The honey in this shampoo fights frizz and maintains a healthy scalp like in the shampoo mentioned above. But, the use of yogurt adds a significant dose of strength and shine to your hair. 4. Kerastase Masquintense Conditioning Mask Depending on how often you wash your hair, it may be better to use a conditioning mask rather than a standard conditioner. This packs your hair with the moisture it needs to maintain it’s bounce, shine, and strength from wash to wash. As far as conditioning masks go, few options are better than Kerastase’s Masquintense. The mask is best used in the shower, but you can try it as a leave-in conditioner if you’re feeling bold or you’re short on time. 5. Kerastase Discipline Cream Another Kerastase product worth trying out is the Discipline Cream. This can be used to style wet or dry hair. It works amazingly well with curls but it can also help straight-haired ladies hold down frizz and flyaways. As with most creams, a little goes a long way. Take the... --- ### Increase Sales for the Holiday Season with DaySmart Salon! > Make bank this holiday season with expert salon advice from Daysmart Salon. - Published: 2018-12-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-sales-holiday-season/ - Categories: Blogs Christmas shoppers bring in a lot of money for retail establishments, but sometimes it’s another story for salon owners and their salon sales. It’s a hectic time of year and a key season for salon sales and large profits if a great strategy is in place! With the power of Daysmart Salon behind you, you’ll be able to bring in more customers and increase your salon sales! Encourage Online Booking During the busy holiday season, people sometimes forget to make an appointment with their stylist. Setting up a Daysmart Salon online booking website doesn’t just make things simpler for you, it also makes setting an appointment during the holiday season much easier for your clients. Since your website is up 24/7, your clients can set appointments any time of the day or night from their computer or mobile phone. To keep your business booming throughout the holiday season, remind your customers to lock in their appointment times by visiting your site, or through Facebook or the ‘Book Now’ button on Instagram. Keep your chairs full by selling more memberships this holiday season. Create the packages and prices you want to offer while strengthening your relationship with your clients. Whether you’re offering four haircuts for the price of three or unlimited blowouts, you can ensure that your favorite clients will visit your salon more often, keeping your stylists busy. Daysmart Salon software makes it easy to set up monthly payments for your VIP customers and even keeps track of valid memberships, simplifying everything for both you and your clients. If you’ve been dreaming about drumming up repeat business and keeping a steady revenue flow, it’s time to make your dreams come true with Daysmart Salon Membership Billing! Offer Gift Cards Keep your salon sales booming with holiday gift cards. Statistics show that 60 percent of people put gift cards on their holiday wish list every year. Place your gift cards on the reception desk in plain sight to attract impulse buyers. Putting a ‘last minute gift ideas’ sign beside them will spark even more interest from your clients. To add extra value, consider offering to top up the gift card with an extra $30 for every $150 spent. Gift card options completely integrate with Daysmart Salon, making both selling and tracking them a quick and easy experience. With the ability to reload the cards, they are truly the gift that keeps on giving. Make shopping easier for your clients and keep your chairs full by offering gift cards to your clientele this holiday season. Increase Your Salon Sales With Add-Ons Increase your sales this holiday season by up-selling to your clients. Everyone loves the way their hair feels when they first leave the salon. You can create a consumer need by encouraging your stylists to use your products on clients while talking about the benefits. Try to group complementary products together like shampoos and conditioners, or brushes and blow-dryers. Place smaller items in a basket on your reception desk with a... --- ### 5 Ways to Kick-Start Your Salon Social Media Strategy > Daysmart Salon offers 5 easy ways to kick start your salon business social media, - Published: 2018-12-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/5-ways-kick-start-salon-social-media/ - Categories: Blogs If social media is not a part of your salon’s marketing plan, then it should be. If salon social media already is a part of your marketing plan – great! Read on to learn 5 ways to improve your salon social media efforts. Be consistent – Figure out a posting schedule that works for your salon and fits into your available time. A good place to start is by scheduling two unique posts per social media platform every week. Once you are able to keep this schedule for a few weeks, try increasing the number of posts per week until you find the right balance. Find your niche – This is especially important for smaller salons. By finding a niche, you can outshine salons and spas with bigger marketing budgets and dedicated marketing staff. For example, if you love Pinterest, stick to sharing photos of your latest haircuts and colors. You’ll soon develop a dedicated following of customers and fans. Pick two social media platforms – This advice builds on our last tip. By limiting your social media efforts to two platforms, you can effectively spend your time building your salon’s niche and getting a fan base. Once you build up your salon’s presence on your first two social media networks and you’re ready to expand, look for social media networks where you can reuse current from your two primary platforms. Just because you expand your social media presence, that doesn’t mean you need to expand your workload. Follow the 80/20 rule – One area of social media small business owners commonly struggle with is how often they should post sales content. A good rule to follow is to make 80% of your posts fun and informative content you would enjoy if you were a customer. 20% should be content created to drive sales. Remember, just because the content doesn’t include a sales pitch in it, that doesn’t mean it’s a waste of time. Customers will see quality posts and start to view your salon as a local industry leader. Mix it up – Social media should be fun. Don’t worry about always posting salon related content. Social media, in its most basic form, is a conversation. No one likes to talk with someone who only talks about business. Share content that makes you laugh, but keep it tasteful and use common sense. Social media is a reflection of you and your salon, so share your passions with the world and watch your business grow just by doing what you love. Check out more interesting content from Daysmart Salon Software on our blog page! --- ### With 2018 Coming To An Ends Time For Your Year-End Review! > A great time to review your 2018 salon business plan and how you've accomplished your goals. - Published: 2018-12-19 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-business-plan/ - Categories: Blogs With 2018 coming to an end it’s time for your year-end review! Check out these 3 key strategies to reviewing 2018 and setting up a salon business plan for 2019 to maximize success in the year to come! 1. Identifying and Boosting the Performance of your Staff & Retail Sales Have you completed your year end review for each of your employees and your retail sales. Do you know which employee or product performed the best to incorporate a salon business plan to sustain this in 2019? Keep reading to find out the key things to understand about your top employees and best selling retail product to ensure a great salon business plan going forward in 2019. Key things to understand about your top performers. Salon Business Plan- Identify the 5 W’s! Who is the top performing staff member? Who is your top performer? What is unique about their job performance? When do they market their skills? Why are they performing better than others? How do they interact with their team and clients? As part of your salon business plan ask these questions to find out how you can coach and mentor your staff. Use this Q&A to identify key qualities among each staff member. Share examples and create a team environment that allows your lead performers to be mentors. Use these examples when you are coaching your low performing staff and find out where they need coaching and work on those areas. Stay constructive and remember we learn from our mistakes. Create a mentoring program. Pair a struggling employee with a successful one and allow them to shadow for the day. Create a part time assistant program that will allow for the struggling employee to gain extra training. They can then practice the skills they have learned by working independently on the opposite days. Make sure you have a dedicated team of staff. If there is a staff member that is compromising the integrity of your team, you may want to consider cutting ties. A team that operates in a positive atmosphere will always outperform. You may feel cutting your losses may cut your revenue but if your team performs better in return, you have made a gain. Incorporate pricing levels for services. Start the new or struggling employees out at a lower price level to promote an incentive for growth. Set goals within each price level that must be reached and maintained in order to move to the next pricing level. This concept will motivate your employees to meet specific expectations and grow quickly. This creates the ability for the stylist to receive a raise as reward for their progress. Suggested goals would be- retail per guest, service per guest, guest retention, and re-booking. All of these goals can be monitored within your software program. You may want to consider team goals as well. Market your business and staff through your software. The opportunities for marketing to your clients are endless. Create a loyalty program that will boost... --- ### How to Launch Your Beauty Salon Loyalty Program > Hair Salon Loyalty Programs are a great way to build legacy customers and keep people coming back again and again. - Published: 2018-12-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-salon-loyalty-programs/ - Categories: Blogs It’s easy to express your appreciation for your clients by building up a loyalty program. Clients earn rewards based on benchmarks set by you, kept track on your own branded salon loyalty cards. Why Loyalty Programs Matter There’s a secret retailer have known for a long time: 20 percent of their customers generate 80 percent of their sales. Investing in that core group of customers is the key to keeping your salon business booming. Salon loyalty cards are easy to create, issue and track using our salon management software. It’s much easier and less expensive to retain a current customer than to earn a new one, and returning customers tend to spend more than new customers. Your job is to create a beauty salon loyalty program that gives customers what they want while keeping your costs reasonable. How Point Programs Work On Salon Loyalty Cards With points programs, clients earn points by purchasing your salon’s products and services. Once they accumulate a certain number of points, they receive free items or discounts as rewards. Use a loyalty program to incentivize clients to buy more products and services from you over another salon. Boost visibility and client knowledge of your loyalty program by displaying how many points are earned with each product purchase. Getting to Know Your Best Clients In companionship with loyalty programs, it’s possible to maximize your marketing reach with targeted email lists of clients who’ve signed up for their programs. The right audience will receive the right communications at the best possible time. Meaning any select, exciting promotions, coupons, or exclusive offers are can target your card-carrying members. You also gain an easy way to track their spending habits. After collecting information on your repeat clientele, you can develop a profile of your biggest spenders, which will help to: Identify potential big spenders early and start sending them targeted offers. Tailor your advertising and marketing efforts toward potential clients who fit your big spender profile. You can tweak your beauty salon loyalty program to fit the interests of your best clients. You learn which rewards clients redeem most often, the right point levels for offering rewards, and the optimal frequency for sending out discounts and other offers. Earn Client Loyalty & Boost SalesCracking the Code to Customer Loyalty! In February 2020, prior to the escalation of COVID-19 in the United States, DaySmart Software (makers of Daysmart Salon) conducted a survey of 2,000 US consumers who have visited certain small businesses (hair salons, barbershops, nail salons, and/or spas) in the last year to better understand what they prioritize when finding their go-to professional service providers. Build lasting relationships with your best clients with a loyalty program. If you’re looking for a salon management software solution, check out Salon iris. Try it risk-free for 14 days to see just how easy managing a beauty salon loyalty program can be. --- ### Business Software: Your Salon’s Holiday Season Secret Weapon > The holiday season can present unique opportunities for people managing a salon. - Published: 2018-12-17 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/managing-a-salon-holidays/ - Categories: Blogs The holiday season can present unique opportunities for people managing a salon – from sending out special deals to earning new customers and rewarding return ones. It can also cause chaos in your salon. More customers and more deals can mean an influx of sales, foot traffic and stress. As a salon manager, you’re only human—and tech is here to help you manage your salon. Here’s a few reasons why investing in the right business software can help you go from surviving to thriving this holiday season—and beyond. Online Booking Competition can be fierce over the holidays—with more customers on vacation, home from school or looking to spend, sometimes, the most convenient option wins. Online booking makes it easy for clients to book appointments 24/7 and on the go. Instead of having to talk on the phone and look at their schedule, customers can see all your open slots (with adjusted holiday hours) and find the one that works best for them—and you’ll be automatically notified when a client books online. Bonus: Social Media Integration! Business software enables your clients to book appointments directly from your Instagram and Facebook business accounts. By adding the “Book Now” button, you gain more clients with a seamless user experience. Employee Scheduling Setting schedules and filling shifts can feel like a jigsaw puzzle—especially with more appointments and adjusted holiday hours. Employee scheduling software can help you set reoccurring schedules, so you don’t need to make a new schedule every week. You can simply tweak it one week to accommodate special requests, then go back to normal the next week. Plus, during the holidays, you can keep track of paid time off. This is the best way to assure your employees are getting paid for the days they miss, without paying them for extra days once they’ve used all their personal or sick time. Automatic Email and Text Reminders Customers are busy during the holiday season, too—but if they miss or show up late for appointments, it costs you money. Automated reminders are easy to set up and remove the time-consuming task of calling each client to remind them of appointments. Once clients book an appointment online, your software will automatically notify the client by email. Then, as the appointment nears, clients will receive text reminders and can confirm if they are coming. Marketing Email campaigns can be extremely useful during the holiday season for anyone managing a salon. You can notify your client list of promotions, discounts or new services. With the right software, you can create professional looking emails that are customized to different types of customers and can help generate new leads that fuel business after the holiday season is over. Integrated Credit Card Processing You need to make sure your payment processing doesn’t slow you down this holiday season. Rather than juggling two systems when managing a salon (your business software and your payment processing system), the right business software can integrate the two for a speedy checkout experience. That way,... --- ### Benefits of Integrated Credit Card Processing in 2019 > Credit card processing is a vital component of your salon business in 2019. Learn how to utilize it best in this blog. - Published: 2018-12-13 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/credit-card-processing-2019/ - Categories: Blogs Integrating your credit card processing with your software program can offer many benefits to your business in 2019. Not only do you have access to great credit card processing rates, but you will also find that you will save time and gain ways to make more money. Less mistakes and saves time Takes the guesswork out of consolidating your daily revenue. How much time do you spend comparing your totals report in your software to the totals report from your card processor? How often are there mistakes in the manual entry of what a customer paid vs. what was really charged? With Integrated credit card processing you will avoid these mistakes and your reports will match. Simply swipe the card for payment and the amount is automatically recorded in the program. The system will even suggest a tip amount without you having to ask! Integrating Credit Card Processing with Daysmart Salon Software gives you access to more features: Store cards on file Charge in advance for services or deposits Allow customers to pay for products over the phone and pick up later Charge for no show appointments Take a payment even when your customer forgets their credit card Take online booking deposits Membership Billing Manage your memberships and take payments right through your program. You no longer need to have a separate system to bill for your memberships. Consolidate your routine for membership management all in one place. Customer Facing Portal Invite all or select customers to create an account online Allow clients to book new or manage existing appointments right from the portal Let clients update their contact information and manage their loyalty points All-In-One POS System Have you checked out our latest advance? Our new all-in-one system is the perfect front desk solution and has all the functions a modern salon including an integrated payment processing so you can process all of your transactions (at great rates! ) in a single system. Find out more about our new All-In-One solution here! It’s easy to see that integrating your salon and processing services can save you time, make you money, and allow you to bring exciting new products to your customers, which can strengthen those relationships and secure your revenue streams with new, profitable services in 2019. Integrated payment processing services not only eases reconciliation and reporting, but if you can reduce your rates or get out from under “per transaction” fees, you can save hundreds (even thousands) of dollars each year – money you can use to grow your salon business! There’s no reason to hand over your hard-earned profit. Just because you got this equipment from your bank, doesn’t mean they have your best interests at heart. You owe it to yourself to check your rates, and if your credit card processor has been increasing them, providing less than stellar customer service, or making you wait for your money, it might be time for a change. Contact us at sales@daysmart. com and we will get you started... --- ### “Let’s Get Growing” With DaySmart CEO Jeff Dickerson & Peoples Barber > Growth strategies for the modern salon business. - Published: 2018-11-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/peoples-barber-shop/ - Categories: Blogs It takes so much more than a great haircut or a good clean shave to make a Barber Shop a phenomenal success. With over 140,000 barber shops in the U. S. generating over half a billion dollars in annual profits – lots of competition means that if you want to succeed, you need to stand out. Peoples Barberon Polk Street, Oakland in the San Francisco Bay Area, embraces that concept as they strive to provide timeless hospitality and exceptional service to their customers. From the inviting atmosphere to their friendly and knowledgeable staff, they genuinely understand that it’s all about the experience. Why does Peoples Barber have so many satisfied customers? A Visit From DaySmart’s CEO Jeff Dickerson, CEO of DaySmart Software, the makers of Daysmart Salon, 123Pet, Orchid and InkBook software, recently had an opportunity to drop into Peoples Barber to see how one of his best customers is getting that sizeable job done so well. The second he walked through the front door he understood their unique appeal and realized it was unlike anything he’d ever seen before. The open bays, the forty to fifty foot ceilings, the 1930s prohibition-era décor, along with the antique chairs and barber tools made him realize that “everything about it was just super cool and inviting. ” The owner of Peoples Barber, James Lizotte, explained that they’d taken over an old garage and had created bays that opened completely to the outside street to create a timeless and relaxing atmosphere that was part of the neighborhood and the neighborhood was part of it. As Jeff chatted with James about his approach and aspirations for the barber shop, James explained that they’d started off working on their offering, and then continued to work hard to perfect it. They didn’t just want to create an environment for men to visit and get groomed – they wanted to create an experience. Mr. Dickerson noted, “it’s really interesting to see the environment that they’ve created. It’s not just a service. It’s more than that. It’s a complete absorption of the environment, and that’s part of the service they have. ” After leaving Peoples Barber, it hit Dickerson that, “sometimes the new is best borrowed from old world charm. ” If you’re in the Bay Area and have the opportunity, check out Peoples Barber. You won’t be disappointed with the atmosphere, the friendly environment, or your new haircut! How Daysmart Salon Helps Peoples Barber Succeed An atmosphere alone can’t keep a barber shop on top, and Peoples Barber understands that. Whether they’re providing impeccable customer service as they greet each customer with a smile and a drink, or they’re booking you’re next appointment, they remain focused on creating an excellent customer experience. Using Daysmart Salon software helps keep Peoples Barber on top of their game. The software allows them to take both online and telephone bookings, although they also accept walk-in clients. The smooth booking process (online or in person) and simple, mobile-friendly staff scheduling provided by... --- ### Let’s Get Growing with DaySmart CEO Jeff Dickerson & Salon Vici > Daysmart Salon and Salon Vici team up to offer you great salon business advice. - Published: 2018-10-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-success-salon-vici/ - Categories: Blogs Salon success takes more than great stylists and cutting edge services. Leading salons maximize every opportunity to improve the customer experience at every turn, and Vici Hair Studio and Beauty Bar in Amherst, Massachusetts is a perfect example of this. Salon Vici achieves extraordinary customer service with friendly, knowledgeable stylists working in a clean, comfortable environment. Where they excel goes beyond creating new looks for their customers – lasting customer satisfaction is based on the entire experience: before clients arrive, during their service, even after they leave the salon. So how does Vici create such satisfied customers? Not Your Average Walk-in Jeff Dickerson, the CEO of Daysmart Software (makers of Daysmart Salon) happened upon this salon completely by chance. Directed to Salon Vici for a walk-in haircut by his daughter, who lives nearby, he wasn’t sure what to expect, other than a haircut. “Walking into Salon Vici, I think it’s safe to say I was very impressed”, Jeff later noted. This, of course, is the cornerstone of a great salon experience. A welcoming environment is your first impression. A friendly attentive staffer completed that key first impression. “If there is a computer at the front desk, I always ask about their software – it’s my business after all. I was happy to hear her say they used Daysmart Salon, and happier still when she said they really liked it”. Soon after, Dickerson got the opportunity to talk face-to-face with Kate Poole, the owner of Salon Vici about her path to entrepreneurship, her approach to business, and the challenges she faces in retaining top talent and attracting new clients. More specifically, these two leaders discussed how her business uses Daysmart Salon – her favorite features and new functionality she’d like to see. Salon Success- Business Benefits Abound Detailed in a Salon Today article published in late August 2018, Vici employs Daysmart Salon software to enhance their process and to automate client communication for maximize their salon success. The business doesn’t use a dedicated receptionist like many salons – stylists staff the phones when they aren’t with clients. The workflow and automation in Daysmart Salon is invaluable to business owners like Kate, who are trying to manage scheduling appointments and prioritizing client care without over staffing. Central to every salon is scheduling. Whether it is tracking staff schedules, managing client requests, or juggling walk-ins, salons are built around the appointment book. In addition to traditional phone scheduling, Vici leverages Daysmart Salon’ online booking feature to satisfy client requests after hours. “Customers love the ability to schedule on an online platform, at their leisure”, exclaims Poole “and it makes life much easier for our staff”. With a clientele comprised mainly of students and local professionals, allowing these busy people to request appointments with their favorite stylists at all hours has been a real bonus for the business. Clients aren’t the only ones with scheduling needs – Vici’s stylists can use their mobile devices to check their schedules from anywhere, anytime. Cancellations will trigger... --- ### 7 Ways Salon Software Makes It Easier To Work From Home > Why do you spend so much time at the salon? Is it because you need to be there to answer the phone and take bookings? - Published: 2018-08-27 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/work-from-home/ - Categories: Blogs Did you recently open your own salon? You may have thought owning a small salon would have been easier. But as you grow, it’s becoming a lot of work – definitely more than 40 hours a week and not much chance to work from home! The good news is you don’t have to spend your entire life at the salon. New technology advances with salon software are constantly coming out which make it easier than ever to work from home. Not only does this make it easier to balance work and family responsibilities, but its more convenient so you can get your work done faster. Say goodbye to pulling all-nighters just to get payroll done on time. Do you want to know more? Keep reading to discover 7 ways salon software makes it easier to work from home. 1. Online Booking Why do you spend so much time at the salon? Is it because you need to be there to answer the phone and take bookings? While some customers will always call to book appointments, you can lessen the time you spend on the phone with one easy step. Online booking makes it easy for your clients to make appointments while they are out and about. Instead of having to talk on the phone and look at their schedule, they can see all your open slots and find the one that works best for them. Plus, they’ll be able to book 24/7! This can also save you money since you won’t have to hire a front desk worker or more employees to cover you while you answer the phone. It’s the perfect first step in preparing to work from home. 2. Automated Reminders Sometimes it’s not enough to have an easy online booking software to run a work from home business. If people miss or show up late for their appointments, it costs you money in the long run. Calling each client to remind them of appointments can be time-consuming, so why not make technology work for you? Automated reminders are easy to set up. They will send an email or text message to the number provided, so you won’t have to worry about it. Plus, they really work! 3. Employee Scheduling Even small salons have trouble setting schedules. When you have so many things going on, the last thing on your mind is your employee’s availability. When it comes time to set the schedule, it can feel like a jigsaw puzzle trying to get all the shifts filled in. Did you know there is an easier way to keep track of it all? Employee scheduling software can help you set reoccurring schedules, so you don’t have to deal with the nightmare of making a new schedule every week. You can simply tweak it one week to accommodate special requests, then go back to normal the next week. You can also keep track of paid time off. This is the best way to assure your employees are getting paid for... --- ### Salon Beauty Trends Not To Miss in 2018 > Don't sleep on the top salon beauty trends of 2018! - Published: 2018-07-24 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-beauty-trends-not-to-miss-in-2018/ - Categories: Blogs Did you know the average woman spends $15,000 on beauty products in her lifetime? That’s sobering, considering that only 4% of women in the world consider themselves beautiful. When you run a salon, your job isn’t to make people look beautiful. Your job is to make them feel beautiful, too. So when you take a look at the latest salon beauty trends, keep in mind what your real job is- making people happy with the way they look. Inclusive Beauty A good place to start is incorporating inclusive beauty into your salon offerings. Inclusivity is on the rise from certain brands. In particular, Rihanna’s Fenty Beauty is leading the conversation with 40-plus shades (more than triple the usual offerings of most brands) to embrace every skin type. It’s about more than offering a range of makeup tones–it’s about promoting images of beauty that are racially diverse and body positive. In other words, a beauty standard that looks more like your everyday person. Not sure where to start? Research. Do your homework and talk to a wide range of women about what they would love to see your salon offer, and ask them the best way to do it. Cleansing Oils Another big one? Cleansing oils. We’ve seen the rise of natural beauty in the last few years, especially with regards to essential oils. While it might seem counterintuitive to slather your face with oil when you’re trying to get less oily, cleansing oils are great for your skin. In essence, cleansing oils use “good oils” to remove the “bad oils”. With many face cleansers, you wind up rinsing off the good oil along with the bad oil and dirt. When you massage your face with cleansing oils, they bind to impurities, allowing you to rinse them away. In other words, cleansing oils don’t make your skin more oily because they don’t sink into your pores to pull out the dirt. Anti-Pollution Skincare These days, pollution has everyone paying attention to skin aggressors. So you’re going to see a lot of green skincare in a few senses of the phrase: skincare that fights the damaging effects of pollution, skincare that’s eco-friendly, and skincare that uses natural ingredients instead of irritating chemicals. That’s a big deal because the sun’s UV rays alone are responsible for 80% of visible facial aging signs. As such, forward-thinking salons are the ones that stock up on skincare that protects your health while it keeps you looking gorgeous. Need more tips on how to make your salon green? Check out this post. Metallic and Glitter On a fun note, we’re seeing a lot of metallic shades and glitter on the rise after the popularity of all things sparkly in 2017. This comes in obvious places, like metallic eyeshadow, but it also comes in subtler accents. A popular look for 2018, for example, is a metallic sheen on the face with bright pops of glitter on the eyes and lips. The heavy highlighter is on the way out,... --- ### 13 Secrets To Building Your Brand as a Salon Booth Renter > Building your brand as a salon booth renter has never been more important. Learn the top tips from Daysmart Salon here. - Published: 2018-07-16 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-booth-rental-3/ - Categories: Blogs Thinking of setting up a booth to reach out to more customers and advertise your brand as a salon booth renter? Salon booth rental is one of the most common salon set-ups today. More often than not, stylists work on commissions before becoming independent contractors. Once they decide salon booth rental is for them, their working conditions vastly change. Whether that’s for the better or not depends on how they prepared for the transition and how well they can cope up with it. If you’re thinking of going solo, keep in mind the following tips to help you get established: 1. Learn What It Means to Be a Salon Booth Renter As a salon booth renter, you’ll be running your own business without other negotiators monitoring your work. That means you’ll have to stock up your own inventory, pay your own taxes, carry your own liability, health, and disability insurances, and much more. It also means the salon isn’t in charge of the clientele; you’ll have to get them yourself and build your own list. 2. Know the Salon Booth Rental Salon Rules Each salon has its own rules, and it’s up to you to review them to see if they will work with your business plans. Will the salon give you a key, or will it only grant you access during certain hours? For booth rentals, will they allow you to sell from their own inventory? 3. Get a Rental Contract Before you sign a lease, know the laws regarding leasing in your area first. Then, ask for a written booth rental salon agreement and/or a rental contract that will outline your responsibilities and the landlord’s as well. Make sure it defines the start and end dates, as well as a termination clause. 4. Build a Following of Loyal Customers You may want to do this before you become an independent contractor, so you can already expect some clients coming your way as you start your own business. Make sure to give them a notice that you’re moving. If you don’t already have a list, you may want to get a high-profile location that will draw in customers. Then, it’s up to you to convert that customer into a loyalist. 5. Set up Your Prices If you already have clients that are following you to your new location, don’t hike up the price immediately. Charge them what they usually pay you to keep them happy. After analyzing your income and expenses, hike up the prices as you see fit. If you’re starting from scratch, you can set your own price according to the demographic you’re targeting. Note also the tips you’ll get. Some renters found that their clients tipped less when they became an independent contractor, while some noticed an uptick in tips. 6. Get on Social Media Social media is the best platform to show off your skills. Every time you finish work for a client, take some pictures and post them on your social media account or... --- ### How to Grow Your Salon Business: Acquisition, Conversion, Retention > Grow your salon business by enhancing acquisition, conversion, and retention with this thorough marketing guide from Daysmart Salon, tailored for salon owners. - Published: 2018-04-02 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/how-to-grow-your-salon-business-acquisition-conversion-retention/ - Categories: Blogs There are many factors that influence the success of your salon business. We’re sharing the three things you need to know to grow your business in this post. Did you know there’s more to running a hair salon business than cutting and washing hair? Yep, in order to have a successful salon business, you need to be a pro at acquisition, conversion, and retention. In this article, you’ll learn: The client’s journey What acquisition, conversion, and retention are What steps you need to take for each step How to make life easier and more fruitful for you By learning each of these effective strategies, you’ll increase your ROI. And you’ll grow your salon business. Read on to find out! A Day in the Life of the Client Clients don’t just walk through your doors randomly. There’s a reason they chose your salon services, and not your competitor’s. To find out, you need to walk in “your clients’ shoes. ” AKA, understand the client journey. Acquisition in a Nutshell In general, this starts in the customer acquisition phase. Let’s say a potential client wants a bob cut and balayage. But they don’t want to go to just anyone. They want someone who specializes in balayage, and who has experienced in medium-length women’s hair cuts. They google “salons balayage,” and one of your articles come up. The prospect reads the article. And then skims through your portfolio, liking the medium-length results on your past clients. The prospect reads the article. And then skims through your portfolio, liking the medium-length results on your past clients. Conversion She then sees on your website that you offer a 15% discount for new clients, and is hooked. She then decides to call you. In which case you’ve successfully acquired a new paying customer. How did this happen? Your informative and engaging article which highlighted your expertise on balayage gained her interest. Your beautiful portfolio highlighting your past work caught the prospect’s attention. And your 15% discount was the final tipping point to convert her from prospect to paying customer. Retention She then goes to your salon for her bob cut and balayage. Throughout the appointment, you’re friendly and positive. You offer her tea and give her styling tips and ways to keep her hair healthy. Not to mention, after the appointment her hair comes out just as she expected. On her way out, you hand her an additional coupon — 10% off on a woman’s cut. It’s safe to say, chances are she’s coming back. But why? Because of your demeanor and the complimentary tea and hair tips, you delivered an exceptional client experience. Then, offering a second discount — something she probably didn’t expect — was the final mark that converted a first-time customer into a returning customer. In other words, retention successful. Now let’s have a closer look into what you need to do to increase your ROI! Acquisition, Conversion, and Retention in DetailAcquisition: A Closer Look Acquisition is making your clients aware of... --- ### Strategies for Hair Stylists to Get More Clients > Utilize Daysmart Salon salon business advice to get more clients to your business. - Published: 2018-03-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/strategies-hair-stylists-get-clients/ - Categories: Blogs You’re a great hair stylist and deserve a million clients – but how do you get the word out there and get more clients to fill up your chair? With so much competition out there, it’s tough to make your mark as a hair stylist. Even if you’re incredibly talented. Which means you need to develop strategies to get your name out there. Your objective is to fill up your chair with bookings. Unfortunately, most hair stylist schools don’t teach marketing. Which is where we come in. Here are some proven strategies to get more clients. Brand Yourself In order to get more clients, you have to separate yourself from your competitors. The hair salon industry employs 1. 4 million people. Which means you need to brand yourself and figure out what makes you special. What separates you from all the other hair stylists, even the other ones who work in the same salon. A good way to do that is by reading, “The Purple Cow”. Your brand should be included in everything you do. Whether that’s marketing, your logo, your business cards, and even how you dress and act. Branding helps build trust and will ensure people remember you when it’s time to get their hair cut. Subscribe to HARO Don’t be afraid to put yourself out there as an expert. One way to get free press is to sign up for Help a Reporter (HARO). It’s free to sign up. All you have to do is read the e-mails that come out three times per day. If a reporter is looking for an expert stylist, just send them your pitch. You could end up being featured on tv, online, or in a magazine as the stylist to watch. Being featured as an expert is an easy way to get more clients. Use Cross Promotion to Get More Clients Network and find resources who are willing to work with you to help each other out. Try contacting businesses that don’t compete but who are complimentary to see if they’re interested. One way to do that is to sponsor a local fashion show. Offer to do the hair for free as long as you’re mentioned as the stylist who did the work. That way, it’s a win-win situation. Contact the local nail salon and work together to come up with a marketing campaign to help one another. It could be as simple as recommending one another on each other’s websites. You can also just hand out each other’s business cards. The more people you have who are willing to help promote you, the easier it will be to get more clients. Offer a Promotion Many places of business provide a promotion or discount to their loyal customers. You can try offering a promotion of 50% a haircut if the person opts to get their hair dyed by you as well. Buy business cards that feature a buy-ten-get-one-free promotion. That way, people will have the incentive to keep coming back to... --- ### Why Marketing Automation is Essential to Your Salon's Growth > Marketing Automation as a salon business is key to your Salon's Growth! - Published: 2018-03-13 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-marketing-automation/ - Categories: Blogs  If you want to boost your salon’s growth, you should consider using marketing automation software. Read this article to find out why this approach is essential. The United States is home to about 86,000 salon establishments. That’s quite a lot of competition, isn’t it? Are you looking to take your salon marketing and growth to the next level in the new year? Are you feeling overwhelmed or unsure by all the options available on today’s market? We don’t blame you. Navigating the right approaches can be difficult, but understanding the benefits of automation software can help you get your salon the traffic you want. Let’s get into it! What Is Automation Software? In a nutshell, it’s using software to create personalized messages to current and prospective customers. Automation software allows you to send unique messages to your contacts, and you can decide the factors you want to include. Such marketing automation can help you tailor dynamic content specific to your clients’ needs and interests. Who Uses This Software? Think about all those newsletters you get in your email inbox. Chances are, those businesses are using marketing automation software. Chances are, they’re using a whole bunch of different campaigns to get their business off the ground and in your inbox. Yep. It’s everywhere- from Groupon to Yelp to Buzzfeed. It’s what takes companies from tiny corners of the Internet universe to the front page of Google. It’s what can also take your salon from a struggling small business to a dynamic and successful enterprise. You just need to see how its amazing marketing benefits can work for you and your business. Here’s the thing. Even if you have the most talented beauty professionals in the industry, you still need a dynamic marketing strategy. You still need a way for new clients to be able to find all your great talent! Otherwise, you’re depending on word-of-mouth referrals. While these are undoubtedly helpful, they may not be enough in today’s competitive society. Overwhelmed by doing it by yourself? Fortunately, you don’t have to. Enter the benefits of marketing automation software. These software platforms utilize expert salon marketing tools to keep you bold, beautiful, and unique within the industry. You can create and implement marketing campaigns to run whenever you want, automating your growth and traffic strategy. You can even create recurring marketing to really amp up your campaign. Best of all? You’ll have access to the best marketing tools, and you’ll have the chance to audit your reporting and referral tracking. If that’s not staying up-to-date and at the cutting edge of your marketing strategy, we don’t know what is! Streamline Your Appointments What’s the biggest headache in the salon industry? Dealing with all the scheduling hassles that come with staying on top of your appointments. Even if you have the greatest receptionist in the world (and we bet you do), there’s a lot of organization that comes with managing a salon. There’s also a lot of quick, spontaneous changes, new appointments... --- ### Hair Inspiration for Freelance Stylists > Make sure you're up to date on the latest trends as a freelance salon owner. - Published: 2018-02-22 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-inspiration-freelance-stylists/ - Categories: Blogs The average woman will change her hairstyle 104 times in her lifetime! So, as a freelance stylist, you’ll need plenty of hair inspiration to call upon at a moment’s notice. That may sound daunting, but don’t worry. We’ve got you covered. Check the styles below — we’re sure your customers will love them! Party Hair Inspiration There are so many fabulous hairdos to offer your customers. However, sometimes it’s better to keep things simple. With that in mind, let’s dive into these simple but effective looks. The Hair Twist This is a natural looking style and provides instant glamour without looking like you’re trying too hard. Mix bouncy beach waves with a gorgeous back twist, and you’ve got yourself a winning combination! Here’s our step by step instructions for achieving this look: 1. Spritz holding spray onto your client’s wet hair. 2. Twist dry their hair with a hairdryer. 3. Section off the hair at the back. 4. Use a curling wand, curl a significant portion of the sectioned off hair, twist and wrap it around the wand. 5. Move onto the next section of hair, twist, and twist and wrap it around the curling wand. 6. You’ll need to repeat steps 4 and 5 and until all the hairs curled to the customer’s satisfaction. 7. For the twisting part of this style, you’ll now need to create a section of hair from the ear. 8. Then, twist the hair back up and grip it into place. 9. Now, repeat on the other side of the head. Fabulously Feathered Who says straight hairstyles have to stay sleek? This freestyle feathered look is perfect for adding a bit of texture to the hair and provides a fabulous millennial twist on an 80’s inspired style. So, get your crimper at the ready and let’s dive in: 1. Spray their hair with a good quality heat protector. 2. Now, section the hair from ear to ear and glide the straightener from top to bottom. Repeat this until all the hair’s straight. 3. Next, form a triangle section above the ear and pin the rest of the hair out the way. Crimp this section and continue until the whole triangle is crimped. 4. If the client wants, repeat this process on the opposite side of their head. 5. Coat a paddle brush with shine spray and brush through the hair. All done. Your client is now ready to dance the night away! Beautiful Braids Braids have always looked fabulous and will continue to do so. Why don’t you jazz up traditional plaits with the below hair inspiration? Bold Pull-Through Braid This is incredibly easy to master but looks fabulous none the less – an allrounder, perfect for work and play. Follow these instructions to create this elegant look: 1. Tie a ponytail at the top of the head using the top half of hair. (Ponytail A) 2. Then create another ponytail directly below (Ponytail B). 3. Now, split ponytail A into two. 4. Then,... --- ### 7 Valentines Day Marketing Ideas for Your Salon > Marketing Ideas for your salon during this valentines day. - Published: 2018-02-12 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/valentines-day-marketing-ideas/ - Categories: Blogs Consumer reports show that people will spend nearly $20 billion this Valentine’s Day, between dinner, gifts, and trips to the salon. While that’s great news for salon owners, it also means there could be a lot of competition. That’s why you should jump at the opportunity to start brainstorming Valentine’s Day marketing ideas. Depending on the market that you’re in, you could see some big-ticket sales in anticipation of upscale nights out. If you’re located in the heart of a dinner and drinks district, customers might try to get in and out before they head to dinner. If you’re off the beaten path, you might have to fight a little harder for clients. To make sure that you fit in loyal customers while saving room for new ones, try out these seven Valentine’s Day marketing ideas. 1. Show Your Customers Some “Love” Your customers are the reason for getting out of bed in the morning. They could be stressed out under the pressure to look good and please their partners this Valentine’s Day. Why not put together a customer appreciation promotion saying “We Love Our Customers”? Offer a limited-time, special promotion to your most loyal customers. Try two options, one that includes a buy-one-get-one-free offer if they bring in a friend. This could help to grow your clientele while making your customers feel like they’ve got the inside track on salon deals. You could also give out a free gift to anyone who responds to your promotion on the week of Valentine’s Day. 2. Promote Gift Cards If you’re looking for a way to promote beyond your customer base and get a hold of their partners, find a way to promote gift cards. While so many men and women spend so much to look good for their spouses and partners, rarely do the partners get to thank them for their time. Your gift cards allow customers to give a gift that their significant others will love while growing your company by word of mouth. You could also give out gift cards to partnering companies. Find a company to cross-promote with who will offer $10 gift cards for your services and offer some of theirs. Connect with companies that fit within the health and wellness category like yoga studios, spas, and massage therapists. To make life a little easier for everyone, try partnering with cleaning services, babysitting services, or dog walkers. You never know what could really be a hit with your clients. 3. Come up with Gift Suggestions Here’s another way to partner with local businesses. You could all put together a gift guide, promoted by your chamber of commerce, that goes out as a mailer to everyone in your region. If everyone has a robust email list, create a shared gift guide that you all agree to send out to everyone on your list. This is an opportunity for all local businesses to come together and get to know one another. You could even end up taking advantage of... --- ### Why Your Salon Needs Reliable Performance Reporting > Daysmart Salon Software's performance reporting is vital to you knowing more about your clients behavior. - Published: 2018-02-02 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-needs-reliable-performance-reporting/ - Categories: Blogs Most beauty salons still use old-school booking system and write everything down. Transitioning to digital tools can be scary. Yet, it’s a proven way to take your business to the next level, cut costs, and save time. But why is this change so difficult? You’d think that, as a hair stylist, you only need to worry about cutting hair. For many, the biggest fear of moving their business digital is the fear of failure. Since we don’t understand a new system, let’s stick with what we already know. With 84 percent of businesses failing at digital transformations, it’s no wonder why beauty salons are reluctant toward embracing technology. Although the thought of learning a new point of sale system might keep you awake at night, don’t despair. Here are some foolproof ways to run your business simpler, not harder, using performance reporting: What Is Performance Reporting? Before learning how to go digital, let’s see what performance reporting is. This concept is simple. Modern software allows you to look at every aspect of your business, such as: Trends and past performance Resources and where your bottlenecks are Ways to reduce costs and improve efficiency Ways to create continual improvement Ways to align your service with your goals By looking at how you run your salon, you can find out exactly what areas are costing you money, quality of service, and efficiency. How Understanding Trends Can Help You Keep Ahead There are lots of trends in every business. The beauty niche is no exception. The old-fashioned approach is to use your instincts, or what you think you know. For instance, Saturday, between 1-2 pm, is always the busiest time. It always has been, since you first opened the salon four years ago. But is it really the busiest time? Performance reporting picks up on the data and tells you when to expect the most customers. Why Are These Trends Important? Understanding the trends in your business is crucial as it helps reduce downtime. By knowing what your peak/off-peak times are, you can build a solid strategy to improve both service and efficiency. Worldpay introduced performance reporting recently into their business. By understanding their trends, they improved employee engagement and achieved a 111 percent ROI. Once you understand these trends, you can move onto the next step. Prioritize Your Resources and Get Rid of the Bottlenecks More and more hairstylists are incorporating mobile apps and online booking systems into their salons. It’s the perfect move to manage your time more efficiently. By using an online booking system, you can automate a process which before you’d have to handle yourself or pay somebody else to do it. Online booking systems also use performance reporting to look at your trends and make your bookings more efficient. Using these systems also allow you to analyze everything from appointment booking, client management, point of sale systems, and even employee work schedules. By identifying which areas need improvement, you can make changes to benefit both your clients and... --- ### How the Right Piece of Software Can Help You Achieve Beauty Salon Success > Here's why you should consider using salon software to automate your business processes, and improve your salon business. - Published: 2018-01-25 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/beauty-salon-success/ - Categories: Blogs Running a business is challenging, but the right piece of software can make all the difference. Could your beauty salon benefit from a better software tool? The beauty salon industry brings in about $20 billion nationwide every year. So how do you make sure you’re getting your fair share of that money? When you strip away all of the extraneous tasks it takes to actually run your business, you’ll be amazed at how much time you have to focus on the important things like training, customer service, and building relationships with your clients. If you use the right software solution, you can focus on the things that actually make you money and streamline the rest. If you’re reading this right now, chances are good you’ve already looked at a dedicated appointment booking software, another to manage your inventory, plus a staffing program, and a whole suite of tools to run your marketing. But, what if I told you that you could get all of these things in a single beauty salon focused solution? Beauty Salon Marketing You have probably already looked at some expensive marketing tools like Salesforce, MailChimp, HootSuite, or HubSpot. They all claim that anybody can use them. But that’s the problem, you’re not just anybody. Why not use a marketing software solution with a beauty salon focus? You need a solution that allows for targeted marketing. You can create your own customizable templates and schedule your campaigns to be one-time efforts, or recurring marketing campaigns. On top of this, you need the ability to measure the success of these efforts, with referral/traffic tracking. That way you can maximize the successful campaigns, and fix or tweak the ineffective ones. Mobile App You also need the ability to take this solution with you wherever you go. You need a powerful and comprehensive mobile app that you can put on a smartphone or a tablet. So it has to be compatible with Android devices, iPhones, and iPads. Gain the freedom to walk around your salon and manage nearly every aspect of your day-to-day operations. It also gives your staff the freedom to do the same. They can manage appointments and their schedule from an iPad or smartphone. You can also get a remote access subscription that lets you do all of these things from anywhere. You can manage schedules and appointments and check on everything else from anywhere with Wi-Fi or a cell signal. And again, this app has to be simple enough that you can implement it immediately and train your entire staff without any hiccups or much of a learning curve. The solution needs to start working for you right away, and actually make life easier for everybody involved. Otherwise, what’s the point? If half of your staff can’t quite figure out how to add a new appointment, that’s probably a failing of the application, not the training or the staff. It should literally be a snap of the fingers and you’re done. Your staff should be praising... --- ### Maintain Morale During the Holidays! > Maintain that morale, during the holidays. - Published: 2017-12-05 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-morale/ - Categories: Blogs The holidays seem to be everyone’s “busy season”, but in the salon business, we know this is a fact. Chairs are filled as everyone seeks to look their best for company parties, family gatherings, and pictures, pictures, pictures! Salon staff face longer days at work, and the same holiday pressures as everyone else: decorating, shopping, seeing friends and family... A healthy work-life balance is always desirable, it’s nearly impossible during the hectic holiday season. Boosting staff morale should be on every salon owner’s list of year-end priorities. The demands can leave many employees feeling overwhelmed, but fear not – here are several tips to boost your employees holiday cheer this year: Take Time to Recline While spending more time with work colleagues might seem a counter intuitive way to relax, blowing off steam together is a great way to bond as a team. Hosting a holiday party to boost employee morale provides a chance to socialize and take a break from the business. When planning your holiday event, always set a clear budget and consider all expenses. Choose a venue that fits the style of your team and serves to achieve the goals you have for the event. For some teams, a fancy dinner might be best, while others would be much more at home in a bowling alley. Book your venue early – or host the event at the salon or someone’s home. Don’t ignore non-traditional venues, especially during the holidays when bookings are high. Make sure to pick a date and time that works with employee schedules to ensure your best attendance. Recognize & Reward Employee recognition is directly linked to employee motivation. Everyone likes to be recognized (and rewarded! ) for their efforts. The frantic holiday season is the perfect time to show your staff appreciation. Recognizing staff could be from anything from a thank you card, a holiday bonus, Christmas gift, or even an extra day off when the busy season dies down. Feel free to have fun with this – consider humorous awards that memorialize shared experiences, like giving a helmet to a staffer who enduring the most problem clients that year. Showing your appreciation, not just for their extra hours during the holidays, but for the year as a whole, instills a sense of commitment that drives employees to work harder, striving to attain team goals and to grow professionally. Minimize Stress The holiday season is supposed to be a relaxing time, and although most people report being happier this time of year, recent studies have shown that 35% of people are more stressed at work during this time of year. The biggest sources of stress include balancing work responsibilities with their own busy holiday schedule, heavier workloads and fewer employees on hand. There’s a reason innovative workplaces are now offering fun office games and activities at work. It gives employees time to let off some steam and step away from work. Although most salons won’t have the room for large games and activities,... --- ### 8 Ways a Great Nail Salon POS System Can Increase Your Profits > Utilize a nail salon POS System to increase your profits. - Published: 2017-11-30 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/nail-salon-pos-system/ - Categories: Blogs Using a nail salon POS system can make your business seamless and profitable. When was the last time you had a vacation? A recent survey by Nails Mag showed that 35% of nail techs and salon owners don’t remember the last time they took a vacation. The same survey also showed that 46% of respondents still use paper for client tracking and booking. A POS system will not only give you more time and flexibility to focus on more important things, but it can also make your business more profitable. Don’t believe us? Here are 8 ways a nail salon POS system can help your business be more profitable. Clients Like to Book Online Your clients are busy. They have a million things to think about during the day, and calling to book their appointment with you can fall through the cracks. In fact, they prefer to book at their convenience. It will also save you the trouble of playing phone tag or trading emails will clients to get them booked. Even if you have always used a written system or cards to schedule appointments, customers want to book their appointments when it works for them. The right nail salon POS system will have an online booking as a primary feature. Reduce No-Shows How much do no-shows cost you every week? Even if you have policies and procedures in place to try to prevent them, no-shows are a part of being in business. While you might not be able to eliminate no-shows, you can cut them dramatically with a good POS system. Such a system will allow you to send automatic reminders to clients by text and email. Reminders can also be sent to employees to make sure they show up and are not surprised by an appointment. A Great Nail Salon POS System Tracks Inventory At the most basic level, a POS system processes credit card payments. Usually, you’ll require another system to track inventory, and have another system for payroll. A great POS system will keep track of inventory, too. It’s one less item for you to be concerned with. You don’t have to track things in your head since you have a system that does it all for you. An inventory tracker will also show you what your customers are buying. You won’t have to waste money on stocking products that don’t sell. You can also order a higher quantity of products that do sell, making your salon more profitable. Increase Customer Loyalty Do you show your customers how much you appreciate them? A couple of statistics as to why client appreciation matters: Repeat clients cost 10 times less to acquire and spend 67% more than new clients. 82% of customers will spend more for a better experience. When you show clients you appreciate them, it will make a difference in your business. You can show clients you appreciate them by sending out a birthday card or by keeping client profiles that display their likes, dislikes and... --- ### 7 Hair Stylist Business Card Tips to Increase Bookings > Daysmart Salon offers 7 Business Card ideas for your growing salon business. - Published: 2017-11-14 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/7-hair-stylist-business-cards-increase-bookings/ - Categories: Blogs You can’t leave your home without compelling business cards for hairstylist to share with potential clients. Here are 7 amazing ideas for business cards for hairstylist. There’s a reason why business cards for hairstylist are one of the only old-school marketing techniques that still remain relevant in today’s digital age: simply put, they work. Business Cards For Hairstylist Business cards represent an age-old method of branding, advertising and marketing, and creating top-of-mind awareness for the person holding it. We’ve found that hair stylists who personally hand out business cards tend to see an increase in bookings because: They give you an opportunity to sell yourself and your brand They personalize the interaction between you and your client, especially if you have your direct number printed on the card You can make impressions and generate leads They help people know how to contact you However, we’ve also found that not all hair stylist business cards are created equal. Exchanging business cards has become somewhat of a commodity that most freelancers use. Which means if you want to see a bigger boost in bookings, your business card will need to speak loudly. Check out these seven pro tips to make any hair stylist business cards worthy of attention. 7 Tips for Business Cards For Hairstylist You’ll Want to CopyDifferentiate yourself With companies like Vistaprint offering super cheap (sometimes free) business cards and predesigned templates, it’s tempting to order a few hundred to build your brand. Here’s our advice: Don’t. Yes, it’s cost-effective, but plenty of other salons and hair stylists have thought so too. That’s why you run the risk of choosing the same tired designs other competing salons might be using. Remember, effective hair stylists business cards will stand out from the pack, not become wallet fodder. Avoid the clutter We realize you’ve probably heard the phrase “Less is more,” but it couldn’t ring any truer when designing your business card. Hairstylist business cards should be short and to the point: “Here’s my contact information, call me for an appointment. ” There’s no need to list every single service you offer or clutter your card with hair-related clip art. Rather, opt for the basics: Your name Job Title Phone number (either salon or personal, but not both) Address (non-salon freelancers should use their email address) Salon tagline for branding purposes This is the most important information your clients need. Adding too much text can clutter your card and shroud out the crucial stuff. Also, using too many colors can create an additional volume that pulls focus from your contact information. Stick to a 3-color palette when possible: the main color, accent color, and text color. Find your Muse Your business card does all the talking about your brand when you aren’t around, so it’s important to craft a card that establishes customer expectations. Ask yourself what kind of experience clients will expect based on your card design: Upscale posh? Trendy chic? Walk-ins only? Full-service salon and spa? Organic? If you’re a... --- ### Ditch the Front Desk: Find The Best Appointment Scheduling Software > Daysmart Salon excels at providing salon business owners with helpful tips like text marketing, automated appointment booking, and more. - Published: 2017-11-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/best-appointment-scheduling-software/ - Categories: Blogs The Stylist’s Best Appointment Scheduling Software As a freelance stylist, you don’t need to rely on the front desk. Here are a few things you should consider to find the best appointment scheduling software to take control of your business: Price This is a big one, especially if you are a freelance stylist who is just getting started. While you don’t want to blow your whole budget on a scheduling software right away, it’s important to get a quality program that is going to help you accomplish all your tasks. Fortunately, many companies offer programs at a variety of price points, so you can surely find something that fits your budget. In addition to the cost of the software, it’s also important to think about the method you want to use to pay for it. Do you want to make a one-time payment, or are you more comfortable paying for a month-to-month subscription? If you’re not completely sold on the software you’re looking at, consider asking if you can try it for a few days before buying. Deployment Most appointment setting software’s are cloud-based. However, some can be installed on-premise as well. While installed software can be worth investing in, cloud-based software is practically a must in today’s increasingly mobile world. It will allow you and your clients to access the program from anywhere. Business Size A busy, booming salon has different needs than an individual stylist, so it’s important to take into account the type of person the software is designed for. Most companies make it clear upfront if their software is better suited for a large or small business. Keep in mind, that your needs may change as your client list grows. Features What features do you need your appointment setting software to have? While everyone’s needs are slightly different, the best appointment scheduling software will most likely include at least some of the following features: Appointment Reminders Automated Scheduling Calendar Management Group Scheduling Meeting Room Booking Multi-Location Online Scheduling Payment Processing Recurring Appointments Reservations Payroll management Inventory management Reporting and analytics Customer management Automated marketing Not all of these features are necessary right at the beginning. Sometimes you just need something simple to get started. Keep in mind, though, that as your business grows, you will likely require some add-ons. Security A secure program is absolutely crucial since you will be dealing with people’s personal information, including names, email addresses, phone numbers, and even credit card numbers. When you’re choosing scheduling software, look into the company’s general security practices. You’ll also want to learn about their data storage and --- ### Feature Update: Making the Most of Mobile > At Daysmart Salon, we are frequently adding enhancements and features to our software in order to make it efficient, like our most recent mobile updates. - Published: 2017-10-24 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/features-mobile-app/ - Categories: Blogs At Daysmart Salon, we are frequently adding enhancements and features to our software in order to make it as efficient and user-friendly as possible for you to grow your business. We know that staying connected to your business data and granting your customers continuous access to your business is now the norm. With our latest mobile updates, being away from your salon doesn’t mean being out of the loop! Integrated Credit Card Processing includes: Faster Mobile Performance Context Sensitive Appointment Cards Multiple Design Changes New Integrated Payment Processor Context Sensitive Appointment Cards It’s all about context, right? With our new appointment cards, the functions available to you and your staff all depend upon whether that appointment is in the past, present or future. Now, when editing an appointment, you are presented with an “appointment card”, which loads faster, and shows an appointment summary with several commonly used functions for that appointment, given its context. Future appointments can be rescheduled, current appointments could be marked as a ‘no show’, and past appointments can be voided. By presenting only the relevant functions, outstanding tasks can be easily accomplished from the appointment book so no precious time is wasted. Integrated Payment Processing We’ve integrated a new payment processing provider to deliver new functionality to you! Integrated payments mean you can now swipe a card to close a ticket – no more taking the ticket amount and manually entering it into a separate payment system and then regularly reconciling your bank statements to ensure you were paid for every service. With DaySmart Salon’s Integrated Payment Processing, you can also securely store credit card numbers, which at the end of this month, means you can sell recurring memberships to your clients! By the end of the year, it also means you’ll be able to accept deposits online. Even if you don’t plan to offer these new features, you should consider Integrated Payments – they have great rates, state of the art card processing hardware and decades of leadership in the card processing space. Other Feature Improvements: Account Creation– We have modified the creation of new accounts within our mobile apps, making it more user-friendly by adding elegant backgrounds and simplified interactions. Onboarding Training Pop-Ups– New software systems can be confusing, so we have added pop-ups for new users which provide helpful hints on each of the main screens. Revamped Flow for Client Profile– By tapping ‘Book New Appointment’ you are now taken straight to the appointment book so you can quickly check availability and easily add new appointments. Updated Date Picker- Jump out 1 to 8 weeks with the new date picker on both the appointment book and ticket screens to see your schedule and rebook appointments faster. Single Employee Improvements– New configuration options have been added for single employees, removing unnecessary options that aren’t required for smaller businesses. Cloud Receipt Printing– Users can now wirelessly print receipts after closing tickets to printers that support AirPrint (iOS) or Google Cloud Print (Android). Sync Improvements– We’ve... --- ### How to Measure Your Hair Salon Marketing Strategy > The hair salon marketing advice below is geared towards the freelance hair stylist, although a salon owner/franchisee may see value in it as well. - Published: 2017-10-07 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/hair-salon-marketing-strategy/ - Categories: Blogs Each business model is different, but working in a hair salon can be super fun and creative so it helps to understand some specifics of hair salon marketing. Typically, there are two types of people interested in hair salon marketing. You could own your own hair salon (and/or franchise one), or you could be a freelance hair stylist. Usually, a freelance hair stylist “rents a chair” in one (or more) salons. The hair salon marketing advice below is geared towards the freelance hair stylist, although a salon owner/franchisee may see value in it as well. The Basics of Hair Salon Marketing Hair salons are typically most valuable to local residents. Sometimes outsiders may visit or utilize your services while passing through town, but you’re marketing will primarily be geared toward those who live near you. So, you need to make sure you’re listed on Yelp and add your business to Google Maps. These will be two of the more popular local search options for potential customers. Begin there. If you’re a freelance hair stylist, make sure any salon you rent a chair at is listed on Yelp and Google. That will give you a baseline. The Next Step on The Digital Side You want to accomplish the following things: Have a clean, fun, easy-to-navigate website where people know your basic services and how to contact you Establish some social media profiles (not every site; more on this in a second) Understand local SEO and its importance Collect some testimonials from previous clients Let’s take these one-by-one. The Importance of a Website in Hair Salon Marketing Typically, your website and social media profiles will be how people find you or check out what you can do. If you’re a freelance hair stylist, some aspects of your website could be: A description of you and your story as a hair stylist (how you got here, including some of the struggles) Your services Locations where you are during the week A scheduling system (Potentially) a billing system Testimonials from previous clients An easy way to contact you Social media profiles I know, this feels like a lot. Thankfully, sites such as Squarespace and WordPress make it easy to design websites and add plugins or widgets to manage these bullet points above. If you don’t feel comfortable setting up your own website, you can always outsource it to someone. It will be a valuable investment. Usually, you pay a flat fee to build out the website and then a monthly retainer to monitor that everything is running smooth. Social Media Profiles Most freelance hair stylists tend to maintain these platforms: Facebook (because of volume of use) Instagram (great for sharing before/after pictures) Pinterest (can share info on products and styles) Snapchat (more organic connection with recurring customers) You don’t need to be on Twitter or LinkedIn necessarily, but it never hurts to add additional social media networks to your portfolio. If you choose Twitter, you can use it to update which salon you’re at... --- ### 5 Ways the Wrong Salon App Can Tarnish Your Business > We’ve outlined 5 flaws of some apps and how they can hurt your business. - Published: 2017-09-23 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/wrong-salon-app/ - Categories: Blogs In today’s day in age, it is expected for owners to utilize a great salon app for their business. Learn about the damage that can be caused by a shoddy app here. Researchers estimate that nearly 43 percent of the world population owns a smartphone. It’s no wonder then that people have created mobile programs for nearly everything, including the perfect salon app for your business. However, while there are many brilliant apps that will help make your salon run better, there are also certain apps that will negatively affect your business. Before you begin implementing any new apps and software into your business plan, it’s important to do research. Luckily for you, that’s where we come in! We’ve outlined 5 flaws of some apps and how they can hurt your business. These steps will help you recognize the dangers that come from a bad salon app and how to avoid them. Let’s get started. 1. Incompatible with Multiple Devices The first thing to verify before incorporating a new mobile app into your salon is whether it is compatible with multiple devices. Some software only works with Apple devices, while others only work with Android. If you choose one with limited or poor compatibility, your customers will take note and not in a good way. You can tell that a software is poor in three ways: if it doesn’t open on multiple devices, if it takes a long time to load, or if the display appears distorted. Any of these problems will drive away potential customers and destroy your brand image. Around 47% of viewers expect your site to load in 2 seconds or less. Not only that but if it doesn’t load in 3 seconds, 40% of your visitors will be gone. That’s why it is so crucial to choose a salon app that will work quickly with all devices, including iPads and tablets. 2. Not Customizable Another crucial flaw with some apps is that they are not customizable. Your branding may be one of your biggest assets. However, if you are not careful, poor customization will make your salon easy to forget. Look for a salon app that will not only allow you to change the colors and images but also some of the features. This is your chance to truly show what makes your business unique. If your customers or employees are going to see it every day, make sure that it is accurately reflecting what you and your salon stand for. 3. One Way Communication The next way a salon app can taint your reputation is by limiting the channels of communication. A good app will help your customers feel not just connected to the store but heard and understood as well. Some apps only allow customers to schedule their appointments. Then the customer is left alone. Not knowing whether your team really cares about their appointment. If something comes up the day of the appointment, this customer is more likely to cancel. However, imagine a... --- ### 5 Big Salon Industry Trends to Watch in 2017 > Daysmart Salon provides 5 up and coming industry trends to watch in the salon business in 2017. - Published: 2017-09-02 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/5-big-salon-industry-trends-watch-2017/ - Categories: Blogs As a hairstylist, you might be concerned about keeping up to date with what the newest, most modern hairstyles are in the Salon Industry today. Have you ever wondered if you’re missing something, though? Are you keeping up with what salon industry trends are happening? If you’re not, you could be missing vital opportunities to bring your salon business to the next level. Modern customers demand convenience and updated ways to keep track of their hair schedule and make appointments. As part of an ever-changing industry, that means you have to be on top of modern trends. Don’t freak out — that’s why we’re here. We want to help you take advantage of modern trends that will make your business more convenient, easier to use, and more successful. Want to create the trendy, cosmopolitan hair salon that gets featured in magazines and online articles? If so, read on – let’s talk about the 5 big salon industry trends that you need to watch in 2017. Doing Your Research on New Salon Trends However, we need to make a note first. Just like any other industry, trends are always changing. The best way to stay updated in a constantly changing environment is to do tons of research. Make sure you’re reading about up-and-coming salons, seeing what techniques and things are popular with customers, and learning about the newest technology. While it might seem time-consuming, it can help your business and customer retention. Catering to what customers want won’t just grow your business, but it will cultivate a relationship between you and your customers. Business is no longer just a one-way exchange of products — it’s a conversation. Let’s move on to the trends. 1. A Technological, Digital Trends Salon Surprise surprise! The number one answer is technology. Here’s the thing: whether people like it or not, the Internet is here to stay. Truly successful businesses in today’s world are ones that are taking that fact and running wild with it. There are services that will bring food to you via Uber cars, magical buttons that order laundry detergent automatically when you run low, and even drones delivering groceries right to your front door. If there’s a time for the salon industry to take hold of the incredible technology we have, it’s now. The truly modern salon in 2017 will be one that uses technology to make it easy for customers to book, keep track of, and fulfill appointments. If your hair salon doesn’t have an app or booking system, it’s time to get one. This not only makes it easier on customers, but it gives your staff more space to create genuine customer connections. Because your front desk doesn’t need to spend so much time on booking, they can focus on providing customers more information, product reviews, or anything you want, really. Part of this also means creating convenient spaces for customers who use technology. Does your salon have free WiFi and device charging stations? What about text confirmations of appointments?... --- ### How to Set up a Marketing Campaign with Yelp > With the flexible email marketing tools within Daysmart Salon it is easy to include a link to your Yelp listing. - Published: 2017-08-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/yelp-marketing/ - Categories: Blogs Help With Yelp As a business owner, there is an ever-increasing number of social media channels that you need to monitor and manage. While there are others, with more than 125 million reviews posted since it’s 2004 inception, Yelp is just too big to ignore. While advertising on Yelp may be beyond the means of many small businesses, there are some simple ways you can encourage your current customers to post a review and thereby raise your social media profile and bolster your business reputation online. Think Links With the flexible email marketing tools within Daysmart Salon it is easy to include a link to your Yelp listing, just edit one of the email templates within the Messaging and Marketing module. Once inside the template, it is easily to add a hyperlink and edit the display label and the ‘mouse over text’ to really get your point across. Encouraging clients with an embedded link is a great way to grow your reputation. If you’re confident about your quality you might consider including a Yelp button on your emailed receipts. Adding similar links to your email signature, marketing communications, and appointment reminders lets your customers know you want their help getting the word out. You might also mention Yelp on any appointment reminder cards you hand out during re-booking, on your business voice mail system, or you could include a prominent QR code which links to your Yelp listing within your waiting or checkout areas, so that customers can use their phones to get started on your next review while they are still on site! Cuts Both Ways One word of caution: if a customer is unhappy, providing links to Yelp can prompt someone who is angry to make their displeasure public. It’s obviously best to try to resolve any customer satisfaction issues before they reach a boiling point (and before they reach for their phone). If you do receive a “less than glowing” review, it’s best to do a few things: Cool Off – if you’re upset, don’t fight fire with fire (the pros use water! ) Be Responsive – you should post a professional, polite and specific response Look down the road – assume this review and your response will live forever; you’re not just writing to the person who posted it, but to the hundreds (thousands? ) of others who will read this in the future. You want it to be reflective of your business and indicative of your approach to customers. That said, not all customers are always right, some are just plain wrong (you may be thinking of one right now). Some restaurant chefs have become “internet famous” with their pithy retorts to outrageous reviews. If it is in keeping with your brand, it is probably in bounds. But beware of trying to be too smart, too funny or too dismissive. Yelp and others are clearly here to stay, it’s a game you need to learn to play. Want to learn more about Daysmart Salon software... --- ### Improve Customer Experiences with Hair Salon Software > Improve your customer experience at your salon business with Hair Salon Software. - Published: 2017-07-06 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customer-experience-hair-salon-software/ - Categories: Blogs Hair Salon Software and Social Guide Being a successful hairdresser exceeds mastering cut, color, and styling techniques. Supplementing those essential skills with a great hair salon software and social media expertise will enhance your day-to-day business. Thanks to the resulting efficiency boost, today’s popular tech tools let you focus on administrative tasks less and on personalizing rewarding customer experiences more. Salon Application Advantages A great hair salon software that concentrates on the beauty industry specifically is a fundamental asset for every hairdresser. A paperless solution that eliminates confusion and clutter provides many welcome stylist advantages including: Appointment book: Access and update the handy color-coded Daysmart Salon appointment book via your favorite desktop or mobile device. At a glance, you can check your hair salon software to see who’s due to arrive without constantly running to the front desk. Offer to schedule your client’s next appointment before they leave your chair. Or encourage them to secure their own time slots online if they prefer. Demonstrating how guests can book sessions from anywhere at any free moment, even after hours, will create a special bond that motivates returns. Facebook scheduling: Daysmart Salon has gone beyond internet booking to add another similar convenience. When your customers post their latest looks on Facebook and tag them to your brand, impressed and envious friends and relatives can secure their own appointments with you. Facebook integration is a tech-inspired way to increase hair salon sales. An “Online Booking” option will appear alongside the standard timeline and about categories, so new clients can click through to your website’s reservation page quickly. Client management: Collecting customer data on your smartphone or tablet saves details for future sessions. Instead of having customers fill out forms by hand in the reception area, they can feel more at ease sharing information directly to you. Daysmart Salon allows you to add formula notes to client profiles so you can duplicate perfect color services every visit. With quick access to guest information, you can check all visitors’ preferences and dislikes ahead of time to improve their salon experiences. Photo organization: Photograph new hairstyles and save them in Daysmart Salon client libraries to create pictorial records of how their looks progress over time. Use that evolving collection as a consultation tool and helpful reminder. Pull up previous images on tablets, not smaller mobile phones. Combine your best shots in a portfolio to promote yourself and inspire guests to try fresh colors, cuts, and styles. Text and email appointment confirmations: Frustrating no-shows disrupt your workflow and hurt your bottom line. Filling last-minute openings to offset sudden financial losses is tough. Most no-shows simply just forgot they had an appointment on that specific day or thought that they’d booked other days and/or times. Reduce no-shows and keep your clients happy by sending automatic appointment reminders through texts or emails. Online reviews: Positive reviews encourage Google to position you better in its search rankings. According to Google, half of consumers conducting local queries on their mobile phones... --- ### Launch Your New Salon with Award-Winning Software > The super-efficient Daysmart Salon platform provides many time-saving and money-saving advantages for new shops. - Published: 2017-02-08 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/launch-new-salon-award-winning-software/ - Categories: Blogs The super-efficient Daysmart Salon platform provides many time-saving and money-saving advantages for new shops. Like fellow industry pros who voted it a “Beauty Launchpad” Readers’ Choice Award winner again in 2016, you’ll appreciate how our business-building application simplifies and expedites numerous administrative essentials. Respected Technology Partner Once more, “Beauty Launchpad” readers honored Daysmart Salon among the top three frontrunners for 2016 Best Salon Management Software-Based System. The announcement appears in the national publication’s December issue. During 13 years of recognizing the beauty industry’s leading professional resources and products, readers have favored Daysmart Salon multiple times as the perfect technology partner to start and grow their brands. Around 86,000 American businesses provide hair services, according to an industry report. By 2019, the thriving beauty space’s revenue could hit $58. 7 billion. Affordable, powerful, and versatile hair salon software can boost your share of those proceeds. Daysmart Salon delivers comprehensive features to kick off your venture and organize your administrative records in one user-friendly package. Key Program Functions Promote Grand Opening: Ask your team to circulate business cards among friends, relatives, and previous clients. That initial publicity push will land your first round of patrons. For your further-reaching Grand Opening, welcome your community into your shop. Inform the public and your area’s chamber of commerce about your debut event, specials, and discounts to attract prospects. Use Daysmart Salon promotional emails, social media marketing, news releases, and newspaper ads. Opening-day decorations like banners, sandwich-board signs, and balloons will persuade passersby to enter. Keep the mood fun and upbeat. Serve refreshments and distribute coupons. Streamline appointment scheduling: Many first-time customers and regulars prefer booking appointments online. Your customizable Daysmart Salon website lets them select the vacant date and time slots for specific services with chosen staffers quickly, handling repeat bookings with amazing ease. You’ll receive automatic notifications about clients’ web requests so you can accept or decline them. Automate visit reminders: Programming your Daysmart Salon system to send email or text reminders automatically is a speedy one-time process. That extra step helps guests keep reservations, minimizing dreaded no-shows. Patrons appreciate the rapid convenience of two-way verification by texting. Then the software marks slots as confirmed in your appointment book. Manage clientele: Today’s technology enhances guest relations. Develop a customer database with a loyalty reward program. Daysmart Salon tracks patrons’ purchase histories from menu items to retail products. Make them feel special by discounting previous services or giving free samples of preferred take-home supplies. Store birthdates to offer annual coupons or gifts at upcoming appointments. Incentives for regulars and new visitors they referred will keep both returning. Handle such promotions quickly with the Daysmart Salon email marketing and gift card features. Run business reports to discover which specials will expire soon. Contact those people via text, email, or phone with reminders to redeem their cards while they’re still valid. Besides getting patrons back in your shop, that courtesy also exceeds guest expectations, reinforcing why they chose your salon. And 72 percent of cardholders make purchases... --- ### How to Use Email Marketing to Boost Client Retention & Sales > Utilize Email Marketing to increase the number of prospective clients your salon can reach. - Published: 2016-08-09 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/email-marketing-boosts-client-retention-sales/ - Categories: Blogs Email Marketing Boosts Client Retention and Sales How can you cultivate lasting connections with guests between appointments? Social media may be a go-to pick for speedy communications, but some will miss your efforts. Email newsletters and marketing messages are direct, reliable, and affordable ways to stay in touch. Retaining customers is the fastest revenue-raising strategy. A mere 5% client retention increase can boost profits by up to 75%! Learn to use all the tools available in Daysmart Salon to maximize client retention and growth by optimizing your email marketing efforts. Develop Your Customer Contact List Collect all your clients’ email addresses, but make sure you offer them an opt-in to receive marketing material from you. The first thing to avoid is spamming your clients. Assure customers that you don’t sell their personal details. Balance resistance with monthly or weekly drawings for those signing up for your marketing emails. Reward winners with incentives like free services. Daysmart Salon automatically links client email addresses not only with online booking and reminders but with marketing features as well. Some news may be appropriate for all active clients, but email marketing shines as a retention tool to bring back certain guests. So create targeted lists by selecting customized filter criteria. In just a few clicks, Daysmart Salon will create a campaign that matches exactly the clients you want to reach. Common options include unique subsets like those who haven’t been in recently to remind them that they’re due for cuts, colors, and other routine services. Also, sort by guests who’ve been absent longer than normal intervals. Money-saving promotions will lure infrequent visitors into returning, and another popular approach involves presenting birthday bargains 30 days before (or after) annual celebrations. All email messages need attention-grabbing looks to stand out from inbox clutter. Daysmart Salon supplies more than 50 fully customizable templates to inspire and enhance the artistic appeal of your salon marketing ideas. Pick from seasonal, holiday, birthday, and general designs with vivid, pastel, or black-and-white graphics. Each impressive theme offers additional versatility through multiple layouts. Cover Popular Topics Be a credible resource so customers will wait and read your messages eagerly. Engaging clients beyond your shop extend your valuable services. So have fun exploring subjects that interest you and your guests. Inform while encouraging patrons to return. Your topic scope is as broad as your business. Share the scoop on trends, care, before-and-after makeovers, top stylist tricks, product benefits, and promotions. Feature timely news including appointment openings, vacation schedules, and salon milestones like anniversaries and celebrations. Upgrade any slacking service’s sales with bargains such as nail and eyebrow deals. Make sure to include a link to your Online Booking site as well. Extend your engagement further by providing active social media links and invite your audience to interact with your shop on Facebook and Instagram. Select Photos Today’s busy clientele can’t spare time to peruse text-heavy presentations. So minimize descriptions and increase eye-catching visuals. Offering content that’s beautiful yet informative will snag greater readership.... --- ### Resolve No-Shows with Modern Solutions > Make sure your time is not wasted with no shows with Daysmart Salon. - Published: 2016-07-26 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/resolve-no-shows-modern-solutions/ - Categories: Blogs If no-shows are tricky challenges for your shop, a mobile-friendly scheduling and confirmation system will make your client journey a seamless joy. Updating your procedures will improve your results. Identifying Problems Avoiding no-shows used to be a never-ending burden for salons. Devoting every evening to calling guests at home about next day appointments was a big chore. Mobile technology enabled reaching patrons with reminders during daytime hours, but disruptive calls remained time-consuming. Personnel had to juggle that task with other essential duties including welcoming clients, reserving service slots, and settling bills. Approaches like complicated scheduling procedures, programming smartphone alarms to call guests, playing phone tag, long two-way text strings, and ignoring clients’ texts and emails can lead to dreaded no-shows. Even worse, such blunders can send visitors to your competitors. Too many salon pros post social media rants about no-shows. Blasting customers on highly visible platforms could tank your business. Instead of blaming patrons, apply the theory of praising in public and coaching in private. A persistent cycle of no-shows is a warning sign that your booking and reminder system is a flop. This major problem compels an immediate resolution. To make your salon’s client experience awesome, consider the typical customer journey. It encompasses everything from discovering your shop to contacting you, scheduling, confirming, finding your location, parking, enjoying services, paying, and pre-booking the next appointment. Offering the Right Solution Your booking system must work for your clients first and your business second. If it doesn’t benefit your guests, repeat visits will dwindle. When it’s effective, referrals will climb. Desirable appointment-scheduling features include: Clear booking agreement: Customers must be able to locate, read, and understand your booking policy easily to comply with it. That may require updating your website, email messages, and in-shop communications. We recommend clearly stating your policies on your Booking page. Prearranging convenience: Daysmart Salon’s customizable salon appointment book simplifies finding and blocking available color-coded slots. Speed through reserving one visit or multiple recurring sessions for your regulars quickly and easily so you can get back to serving them. Self-scheduling online: In today’s high-tech society, busy consumers handle personal business like booking salon services via the Internet. So flaunt this convenience prominently. Offer discounts to clients who preview your system during pampering sessions. Help them secure their next visits while they’re in the shop if they’ve never used online booking before! Pass out promotional postcards, magnets, or stickers pointing guests to your site to encourage repeat usage. Hype this handy new option across social media. Add that message to your voicemail’s greeting. Text/email confirmations: Today’s consumers expect to receive friendly memory nudges by texts and emails on their mobile devices. Trust Daysmart Salon to send timely reminders in those preferred ways automatically. Guests reply to texts to confirm appointments so you know they’ll remember them. Check confirmations quickly to contact anyone who hasn’t responded, a much smaller number. Try Daysmart Salon’s 30-day free trial to discover why our timesaving salon scheduling software is a primo, yet affordable... --- ### 11 Price Raising Strategies That Retain Clients > How to raise your prices without upsetting your customers. - Published: 2016-07-15 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/price-raising-strategies/ - Categories: Blogs Are you afraid clients will balk and walk if you bump up your prices? Instead, be proud that your fabulous services and products offer enough value to merit increases. Consider these strategic price raising strategies and tips when rolling out rate hikes. Inform Guests in Advance Six to eight weeks before charging more, post clear price-increase notices on shop doors, the front desk, and mirrors. Include the effective date. Itemize rate adjustments. Distribute Notifications Write a customer letter, email message, and thank you card to announce your price hikes and outline changes. Schedule their distribution to match your signage. Consider a Daysmart Salon marketing campaign that uses advanced client filters to target those who have purchased affected products and/or services. Pass out cards during major holiday seasons when clients tend to visit. Explain Your Growing Costs Justify your decision by revealing how you’ll use the extra funds. Legit reasons include product line and shipping fee increases, higher rent, new trend training, and annual employee raises. Your shop’s expertise, menu, retail merchandise, and overhead costs have risen, so inflating prices is necessary to keep pace with salon or spa industry standards and advancements. Stagger Increases Instead of elevating all prices at once, spread out upgrades. Start by lifting cutting/styling rates. Six to twelve months later, increase highlighting/chemical services. Follow that pattern until you’ve bumped up all offerings. That gradual approach will relieve sticker shock so clients won’t space regular appointments further apart. Over Deliver Pamper each guest as if he or she is your sole customer and focus. Deliver the absolute highest service level at each appointment so everyone will appreciate your rate hike’s value. Serve Specialty Drinks Offer yummy fruit smoothies to guests buying salon or spa packages. Giving them 15 extra minutes between indulgences to chill with their drinks creates an impression of value. Spoiling them a little longer is a free treat that enriches their experience. Update All Price Lists If you list rates in multiple physical locations and websites, updating everything everywhere will avoid confusion. Changes made to service pricing in Daysmart Salon will automatically be reflected on your Daysmart Salon Online Booking website. Simplify Paying Daysmart Salon streamlines safe, secure credit-card processing. This allows stylists, booth renters, and estheticians to charge cards quickly via mobile devices at their stations. This convenience makes customers feel special when their closest contacts take time to finalize sales. Thank All Guests Daysmart Salon streamlines safe, secure credit-card processing. This allows stylists, booth renters, and estheticians to charge cards quickly via mobile devices at their stations. This convenience makes customers feel special when their closest contacts take time to finalize sales. Prolong Frequent Promotions Schedule more longer-lasting specials to help regulars embrace your upward shift. Mail promotional postcards like $10 off cuts or colors to key clients. Stylists or estheticians can hand them out to loyal guests during services. You can also easily add new coupons to a Specials page on your Online Booking site. Resolve Complaints Should any regulars protest... --- ### Silence in the Salon: Small Talk vs. Quiet Chair > Daysmart Salon small business advice. - Published: 2016-06-07 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/silence-salon-small-talk-vs-quiet-chair/ - Categories: Blogs Determine Clients’ Preferences Before you meet a new client, you have no idea if he or she enjoys a good conversation during services or just wants a haircut. Some clients treat stylists like old friends, sharing everything from their life stories to pictures of their kids. Others simply want to enjoy a few minutes away from the go-go-go and just be pampered. Those with zero interest in conferring would enjoy relaxing with books or magazines instead. There are workable options for every client’s personality. Time to consider offering a quiet chair alternative for those looking to skip the chit chat. Invite new guests to choose a conversational or hushed approach. When scheduling a new client’s first appointment, ask for their small talk/silence preferences. This may cause head scratching for some, but for others, it lets them know you’re focused on exactly what they want and enjoy in a salon experience. It’s easy to note these choices with Daysmart Salon client profiles. Mobile access is convenient on any Internet-equipped device via our handy hair salon app. Small Talk: Guide Easy Conversations Consultations are vital to achieving guests’ desired visions and building ongoing relationships. Getting to know visitors and forming bonds by sharing stories have been standard job requirements for decades. The best communicators are great listeners who uncover their patrons’ goals, wishes, and concerns skillfully. Ask questions. Make eye contact. Be attentive. To avoid confusion, explain cutting, coloring, and styling terms and techniques before performing services. Be clear about the results and benefits. Begin changing clients’ looks after receiving their consents. Turn the focus to personal discussions only after you know exactly what your client wants and understands all the work you’ll be doing. Asking you to divulge prices is awkward, so volunteer that information during consultations. Small talk should move beyond trivial remarks to friendly reciprocations that help people connect, but not be intrusive. Courtesy should guide the pleasant and sincere ways you greet and compliment clientele to promote an enjoyable atmosphere and rapport. Over time, warm, inviting conversations become more meaningful and strengthen enduring connections. Clients return because of your mutual relationship. So stick to light, sociable, and cheerful categories to help discussions flow naturally. Ask positive questions that allow people to reveal only what they’re willing to share. This means something different to everyone, so be prepared. Show interest but don’t push for embarrassing revelations or unload inappropriate anecdotes of your own. Quiet Chair: Enjoy Calming Silence In our plugged-in world, multiple communication methods compete relentlessly for our attention. This works for you, too. Embrace your own quiet chair slots as calming, restorative breaks. Rare moments of silence can be a luxury. Many people with busy schedules view salon visits as opportunities for relaxing, rejuvenating “me time. ” Those with social anxiety may have no interest in conversing during services but are too shy or polite to request quiet. Knowing preferences upfront eliminates your guesswork. After discussing their haircuts, respect quiet-chair guests’ need for space. Let them read,... --- ### Sweet Summer Salon Promotions > The best summer promotions for your salon. - Published: 2016-06-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/sweet-summer-salon-promotions/ - Categories: Blogs The turn of a new season always brings new inspiration. From icy blonde bobs peeking through in spring, to deep tortoiseshell baby lights in autumn, smart salon owners know how to make seasonality work for their business. Since summer is synonymous with special events and holiday celebrations, it’s an ideal period for seasonal specials. The key is to offer unique offers reflecting warm weather, leisure pursuits, and your client’s timely festivities. Class of 2016 Make your client’s graduation ceremony and party especially memorable by designing a specialized Class of 2016 Graduate package. Options could range from cut/style and mani/ pedi duos to service gift cards and product collections. Introducing your shop to new young people through freebies can encourage grateful recipients to become recurring clients, especially when you incentivize with gift cards. When constructing your packages, make sure there are a few price options, allowing for some flexibility. Summer Beauty Fixes Often we seek out beauty “fixes” midseason when we see an impact from long afternoons in harsh sunshine. Solving seasonal skin and hair problems will be necessary around late July into August. Offer special seasonal hair masks and deep conditioning treatments that are known to reverse the effects of sun exposure. Being aware of these seasonal needs and trends puts you in control of your business’ profitability. If you are experimenting with strictly summer beauty sessions, be sure to track your progress and unlock key insights with our powerful business reports, to see if drumming up interest in seasonal services is effective. Father’s Day Pampering The male grooming industry is having a moment. This new group of clientele doesn’t want to guess if your salon offers men’s services. If anything, they expect it. Dad’s day in June is the perfect opportunity to grab a onetime client looking for a bit of pampering and make it a recurring visit, especially if you’re trimming eyebrows and cleaning up necks. Keep the Sunshine Going Marketing campaigns will alert shoppers searching for a gift and personal pampering ideas to your possibilities. Post themes with details on your website and social media pages like Twitter and Facebook, making your marketing experience an actual experience! --- ### Payroll Management Added to Daysmart Salon Cloud > Manage your payroll with the Daysmart Salon Cloud. - Published: 2016-05-18 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/payroll-management-salon-iris-cloud/ - Categories: Blogs Managing all aspects of your business in the cloud just got a whole lot easier. Due to popular demand, payroll management functionality has just been added to Daysmart Salon Cloud! We’re committed to the idea of you getting way more facetime with your clients, your team, and your industry. Daysmart Salon is built to automate and streamline your salon, so routine (and important) functions like payroll are fully integrated with your sales. Payroll Management for the Modern Salon Whether you’ve got stylists who are paid purely on commission, receptionists paid hourly, or a mixture of both, we’ve got you covered. You create the commission exceptions and pay rates that are unique to your business and Daysmart Salon takes care of the calculating. Sifting through receipts and running manual tallies is ancient history now! After a one-time set up, all you need to do is run and print each period’s report and it’s ready for processing in a detailed, organized spreadsheet! And of course, all of your information is secure and can be accessed anywhere, whenever you need it. Ready to start using payroll? We’ve got some tips to get you fully utilizing this new feature: Determine your pay periods. Is it preferable for you to pay weekly, bi-weekly, or even monthly? Identify your workers. It’s important to organize full, part, and contracted workers accordingly. Running payroll does not have to be overly complicated or stressful. If you have any questions on how to fully automate your system to work for you and your business needs, we’re always here to help. Send us a question or give us a call, (800) 604-2040. To learn more about all the features and benefits Cloud users enjoy, check out our website. --- ### Winning the Game of Online Reviews > Online reviews are the new personal recommendation—reviews determine the quality of your business. So getting client opinions to help your salon is vital. - Published: 2016-03-29 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/winning-game-online-reviews/ - Categories: Blogs Over 80 percent of consumers read online customer reviews before using local businesses. Online reviews are the new personal recommendation—reviews determine the quality of your business. So getting client opinions to help not hurt, your salon or spa is vital. Don’t Fear Criticism in Online Reviews All-positive reviews make consumers suspicious that you’re faking favorable evaluations with reviewers on the inside of your business inflating your rating. The occasional reproach or odd complaint is actually realistic, and should not be hidden or deleted. When you receive a mixed or even flat out negative review, take the upper hand by constructing a quick and considerate response. Prompt and Polite Take your customer service and people skills from the chair to the keyboard. Feeling a bit defensive is natural, but do not indulge, as anger is just that: a feeling. Instead, stand empowered to listen. Know that your business and brand is on the line. Your reply is readily available on sites like Facebook and Yelp, so position yourself carefully but be authentic. We’d suggest a response similar to this one: On behalf of , we are sorry to hear you had this experience. We will be in touch soon via email to resolve this issue. Thank you for your feedback. While each review will be unique, this response is built on foolproof concepts. Owning the client’s disappointment, whether justified or not, puts you in the driver’s seat. You are in more control than you think to shape the communication, especially if you offer separate space for you and the client to discuss further to find a solution. Putting out the public fire of one unhappy customer can save thousands of dollars in lost business. Benefits to your Team Make the review of outside feedback a regular meeting item with your staff. Screenshot and file each review, good and bad, under the subject (timeliness, customer service, hair styling, spa services) to track how your team responds and improves. Offer incentives for your team members to ask their respective clients for online reviews. Prompt them to ask in person for bits of feedback during their appointment, as clients will likely appreciate your staff’s attention to their experience. The Daysmart Salon Customer Support department recently held a competition to get our users to complete a Daysmart Salon review online. The employee who racked up the most got a $100 gift card! Moving Forward + Taking Action Manage reviews actively, or they can become liabilities. Demandforce, a Daysmart Salon salon software add-on, saves you time while you enhance your online reputation. It collects comments automatically for easy Internet publishing. Do not fear the online review, but do not underestimate it. Trust in the talents of your team and their ability to deliver amazing results and customer service. Acknowledge weaknesses as opportunities to grow, and keep moving forward with customers’ feedback in mind. --- ### Your Salon's Culture: Creativity + Teamwork > Culture is vital to building a successful salon team. - Published: 2016-03-02 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salons-culture-creativity-teamwork/ - Categories: Blogs Your business vision, culture, and intent have brought you to this point. You’ve paid attention to detail and location, making your actual brick and mortar part of your community. You stay up to date on not only trends in the beauty industry, but in salon management. You’ve thought of and instilled your brand’s personality, vision statement, and core values into the fabric of your business, but you are only as good as your team. Create and Manage Expectations Your clear business mission will help your company attract top talent and clientele. Creating a rewarding internal culture will naturally boost staff retention and customer service. You are in the driver’s seat to set an example and make cultural expectations clear. Set aside time to sit down with your team and establish the following: Define your business today. Portray what you hope it will become. Categorize current and potential service and product offerings. Identify your individual and professional values. Imagine your dream team’s ideal comments about you and your business. Envision elated clients’ positive opinions of you, your crew, and shop. Involve your staff to turn your thoughts into clear, concise statements. Use them to steer all professional decisions from job applicants you hire to new services. Remember to energize and motivate your business to cruise along a direct route to your intended outcome. Getting the Tools Prioritize your shop’s best profit source by educating staffers. Encourage success by helping everyone value and trust themselves and their artistic talents, and then follow through by giving them the practical tools needed to get through and conquer their everyday. Daysmart Salon offers apps, remote access, and so much more to keep your staff (and you! ) in control. If you or staffers need help learning Daysmart Salon software quickly, register online for various training demonstrations. Celebrate your Team Lead by example: As team captain, you’re responsible for lifting personnel up to higher realms of excellence. Model the helpful and reliable qualities you want them to exude. Treat employees respectfully: Your attitude during staff communications should create a trusting — not fearful — atmosphere. Chatting with talent in the kind, empathetic ways you want others to interact with you will earn their confidence, faith, and support. Encourage teamwork: Management and personnel become work culture champions when everyone supports your vision while striving to reach your goals. The collaboration will make your shop a more positive and enjoyable place to pamper guests. Keep talent busy: Once team players prove they grasp your core values and expectations, prioritize parading a steady stream of new patrons through your shop. Track employee performance, referrals, and client return rates and demonstrate business commitment and organizational skills with performance reports. Invite interaction: Requesting staffers’ ideas to improve your salon/spa indicates that you respect their feedback. Reward those submitting the most innovative suggestions. Welcome private meetings for comments and questions. Offer advice and support while helping everyone feel like valued contributors. Following these principles will help you build a solid, focused crew... --- ### Customize Salon Loyalty Programs to Reward & Retain Clients > Design your customer loyalty programs around the things clients really want and what helps them feel valued. - Published: 2015-12-21 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/customize-salon-loyalty-programs-to-reward-retain-clients/ - Categories: Blogs Develop Salon Loyalty Programs & Boost Client Retention Salon competitors are showering consumers with an innovative array of enticing special offers. Everyone is looking for the right salon, so how do you make sure it’s yours, get new regulars, and grow your business while creating ongoing loyalty? Tips from industry experts will help your patrons stay happy while scheduling recurring appointments and developing steadfast relationships that benefit both parties. Identifying Satisfied and Regular Patrons Contented visitors: Might have been clients with no to minimal personal interactions and without forming genuine connections Will come back until discovering other places they prefer Consider your destination a convenience and like acceptable prices, sufficient products, adequate location, unexciting experiences Continuous loyal clients: Are repeat patrons who utilize your services and products regularly, enjoying built-in affiliations with their stylists and other salon personnel Serve as brand advocates who praise your shop to everyone they encounter, bringing in new clientele Know your salon, management, and employees well enough to forgive occasional minor slipups, like running behind, since they enjoy doing business with you Don’t defect to competitors with better offers or more perks. Instead, they honor their authentic relationships with your crew. Converting satisfied clients into loyal ones will gain their exclusive business while their free publicity will encourage family and friends to expand your client base quickly. That involves gratifying treatment through exceptional guest service; gracious phone, text, e-mail, and in-person communications; plus persuasive incentives to frequent your shop for every beauty need. Establishing Preferred Client Status Habitual clientele who bring in referrals deserve rewards to keep returning and building your business. Starting or upgrading your loyalty programs involves determining what makes your salon unique. Then, decide how you can forge lasting bonds bonds that will dazzle your regulars enough to spread the news to their social circles. To select plan types that fit your shop, answer these questions: Which products and services are popular with your top clients? How often do they request particular treatments or buy certain merchandise? What specific new or underutilized menu items or retail goods would you like to promote? Do those consumer purchases have low- or high-profit margins? An organized system is necessary to document and sustain your reward programs. Start defining your own loyalty points setup under Messaging & Marketing > Loyalty Rewards Points Setup in Daysmart Salon. The handy application tracks each client’s status. It informs you when every person is eligible to receive a bonus, so redeeming it during checkout is easy. Start your free salon software trial today to get these and numerous other timesaving client management features. Exploring Successful Plan Types Welcome prizes are great ways to give back, show regulars how much your shop values them, and foster continuous patronage. Consider basing points and awards on these criteria: Referrals and reviews: For new client referrals and positive online reviews, assign points toward discounts on services or products to existing patrons. Reward everyone who brings in five prospects a free makeover, treatment, or merchandise... --- ### Festive Holiday Promotions Can Boost Your Business > Many clients want to try out a new look for special holiday occasions. We’ve compiled a series of merry merchandising strategies and salon station ideas… - Published: 2015-12-11 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/festive-holiday-promotions-can-boost-your-business/ - Categories: Blogs Many clients want to try out a new look for special holiday occasions. We’ve compiled a series of merry merchandising strategies and salon station ideas that are sure to give your success and profits a boost while celebrating this magical season. We recommend following the 80/20 rule. Devote 80 percent of your holiday areato products and 20 percent to decorations. Unique products: Display distinctive items for this annual shopping period that you don’t carry at other times. Feature designer and specialty gifts like bejeweled hair accessories and compacts, exotic false eyelashes, and moisturizing lotions with delightful wintry scents. Gift card promotions: Attractive Daysmart Salon gift cards are perfect for hard-to-please people. Order your pre-designed supply online or by phone for quick delivery with a free display stand. Award everyone who spends $150 on gift cards an extra $25 card to give away or use personally. Impulse-buy ideas: Make gifts and stocking stuffers easy to see. Consider hair care products, drying and styling tools, manicure sets, nail polish, lip gloss, cosmetic bags, aromatherapy sprays, and candles, spa socks, and men’s grooming supplies. Wrapping service: Offer the time saving convenience of free gift wrapping. Skip predictable red and green colors. Stock unexpected wrapping paper, gift bags, tissue paper, ribbons, and tags in metallic foils, hot pinks, fresh limes, and anything else that exemplifies lavish originality. Inserting your business card into all gifts will tout your services to newcomers who may become new regulars. Spruce up Key Shop Areas With These Salon Station Ideas Spread your deals and decorations throughout your space. Jolly reminders will encourage clients to buy more. Reception: Upon entering and leaving your salon, everyone visits your reception desk. Publicize holiday promotions where they’ll catch the most client attention. Shampoo area: Place unwrapped items next to gift-wrapped versions to merchandise this spot. Salon Station Ideas: Knowledgeable stylists can help your patrons with their shopping dilemmas by recommending the welcome gifts they can purchase on site. Restrooms: Since these private spaces claim your clients’ undivided attention, post signs that position your salon as the place to find thoughtful gifts for everyone from spouses to colleagues. Retail: Ensure that your inventory is sufficient by getting in last second product orders for clients who want to treat themselves to hair tools and accessories, manicure supplies, bath and body products, and cosmetics. Display windows: Highlight holiday promotions, services, and products for people in vehicles and on foot peeking in your windows. Colorful festive merchandising can entice onlookers who have never come inside before to pick up last-minute presents or gift cards for relatives and friends. Set up Specialized Bars Beauty bars have bypassed beverages to satisfy clients’ individualized salon needs. Trendy, yet effective, service and retail combinations can support your seasonal business and boost your year-end earning potential. The Daysmart Salon salon appointment book simplifies scheduling sessions for these dedicated sections: Dry bar: Set one flat rate for this blowout service — despite how thick, fine, curly, or unruly a client’s hair is and... --- ### Daysmart Salon Version 12: Built with your work style in mind > Salon Iris Version 12 arrives! - Published: 2015-09-16 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-iris-version-12-built-with-your-work-style-in-mind/ - Categories: Blogs Spend more time with clients and your craft. Version 12 takes care of the rest. Booking an appointment has never been faster, and running your own e-mail marketing strategy has never been easier. Get the details on your clients to take the guess work out of scheduling. Everything from your basic management to the bells and whistles of running your salon with your own unique flair is included in the newest version of Daysmart Salon. Every day, we make your feedback and ideas a priority. In Version 12, we are proud to offer up more tools and enhancements that will help you accomplish your daily tasks and manage your business’s time efficiently. We’re working harder so you don’t have to. Text Appointment Confirmations. Cut down on no-shows with the new completely automated text message confirmations. Clients can now reply to their SMS reminder to confirm their appointment, which updates your schedule in real time. Your Day at a Glance. Your upcoming day is clearly represented in our new Dashboard, complete with Productivity Meter, Upcoming Appointments, and more. Get to know your First Time Clients and track who is Due for Checkout. Score your Business with Business Summary. Keep track of business health and stay informed of client retention, referrals, and sales benchmarks. Administrators can password protect this screen. Your Email Marketing Strategy. Choose from 30 all new email template designs, designed with your business in mind. Effortlessly put your best foot forward for new clients and returning ones with sharp, instant campaigns and appointment notifications. EMV Credit Card Processing Support. EMV Processing is all about keeping your business and clients safe from fraudulent charges. Integrated credit card processing now supports chip-based cards with new card readers. Smarter Client Booking. Book your client’s next appointment with their most recent purchases and pre-paid balances at your fingertips. Daysmart Salon takes the guess work out of scheduling, making every second count during your busy day. To confirm your eligibility for Daysmart Salon Version 12, please sign in to your account. --- ### New: Importing Data for Daysmart Salon Cloud > Importing Data for the Daysmart Salon Cloud. - Published: 2015-05-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/new-importing-data-for-salon-iris-cloud/ - Categories: Blogs Daysmart Salon is proud to continue improving to better suit your needs – from our tried and true patrons who have grown with us, to our brand new users. We’re committed to improving the accessibility of your information. The newest update to Daysmart Salon Cloud now allows you the option to import clients, products, services, employee information and client formula history. New users should take note that this feature is extremely helpful when you first get started with Daysmart Salon, as importing any previous data is easier than ever. Whether it is from your previous software system or a simple spreadsheet, you’ll be able to pick up right where you left off with your data. We’ve made it simple to upload your business’s information with our unique mapping feature, which automatically organizes your data but still allows you to customize fully before importing. If you are an administrator, simply pull up the Options screen and expand the Support option. From there, you can be prompted to Import My Data. --- ### New: Features, Including Automatic Appointment Reminders > Daysmart Salon offers automatic appointment reminders. - Published: 2015-03-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/new-features-automatic-appointment-reminders/ - Categories: Blogs Over the past several months, we’ve been super busy working on a ton of cool new additions to Daysmart Salon Cloud. In the latest release, we focused on helping you keep everyone in the salon informed about booking changes and made it easier to manage employee schedules. New Appointment Notifications Cut down on no-shows and scheduling errors with our new client & employee notification options that make sure everyone is informed when appointments are made, changed or canceled. You can choose to turn on/off e-mail or text message notifications for each category, as well as customize message templates for e-mail and text message notifications. Appointment Book Schedule We’ve also made improvements to the appointment book which make it easier to distinguish between an employee with a schedule entered, an employee with no scheduled entered and an employee who does not have an active Remote Access account. We added a helpful shortcut link to quickly enter a work schedule for an unscheduled employee. We also made a few minor improvements: Backend changes to Salon Cloud and Remote Access which will improve reliability. Improved various user interactions, specifically related to booking resources, ticket creation, ‘right click’ menus and client notes. Other miscellaneous fixes and improvements. --- ### You have a salon already, and you're looking to improve it? Great! > Whether you’ve been using a book to manage your appointments or another software and are looking to switch, we will help make your transition easy. - Published: 2014-10-01 - Modified: 2025-04-08 - URL: https://www.daysmart.com/salon/blog/improve-your-salon/ - Categories: Blogs So you’re an established salon and whether you’ve been using a book to manage your appointments or another software and are looking to switch, we will help make your transition easy. Ditch the book. Maybe you’ve been using a paper book for a long time now, and you’re sick of always losing track of information, not having your client purchase history at your fingertips, or spilling coffee on your sales sheets... we’ve all been there. With Daysmart Salon, your information will be orderly, easy to understand, and secure. The possibilities are endless when you have the right tools to work with, and a dedicated support team to help you get started. You deserve better. Nobody should have to use old, difficult, featureless, and poorly supported software. If you’re currently using software in your salon that isn’t working the way you want it, then upgrade to Daysmart Salon today. Our top quality support team will help you make the switch quickly and easily by taking information from your old software and adding it to Daysmart Salon, saving you time. Make the switch today! We’re sure that you won’t be disappointed. Find the software that’s right for you! Browse the different software editions that we offer and find the best fit for your business. Whether you’re a small boutique salon or a large flagship, we have the right software to help you manage your business at an affordable price. Find out more about Daysmart Salon here, you can even try us out free for 14 days! --- ### Meet Your Salon Startup’s Perfect Technology Partner > Utilize technology effectively as a salon business owner. - Published: 2014-10-01 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/tools-for-a-new-salon/ - Categories: Blogs Before opening your new salon, you need the latest industry-focused tech tools, a user-friendly website, and an engaging marketing plan. The shop you’re envisioning and Daysmart Salon has the same goal: success. We offer software and hardware essentials in convenient, easy-to-use packages. Free training and system updates make opening or growing your salon business easier than ever. With your platform expediting business management, you can devote extra time to guests. Daysmart Salon Advantages Quick and easy first time setup won’t take a lot of time out of your busy opening schedule Marketing features help you build your client list Custom website can be set up in minutes and showcases your new salon Stylish new computer and all of your point of sale hardware is together in one place Webinars, training videos, and caring support representatives help you get started Salon Business Management Necessities Prepare for a successful Daysmart Salon partnership in three steps: 1. Pick a monthly subscription plan for your salon management software that suits your shop. 2. Select a salon POS hardware package that matches your needs. 3. Visit our web-based salon software support center anytime. Package Capability Overview Program features: Your software subscription enables booking appointments online, managing clients (including text and email notifications), operating your salon (including employee scheduling, payroll, and inventory), email marketing, business reports, and data security with automatic backups. Add-Ons: Enhance your suite with handy options that facilitate processing credit cards, accessing your system remotely from mobile devices, ordering gift cards, QuickBooks integration, and more. Hardware Components: Choose from various HP computers and monitors, a special keyboard with an integrated reader for credit and gift cards, cash drawer, multiple barcode scanners and receipt printers, an address/barcode label printer, paper receipt rolls, address labels, barcode labels, and more. Support: Online resources include frequently asked questions and tips on a broad array of topics, private and public questions, and instant live chats. For toll-free training and support, call 800-604-2040. Reviews: Need more convincing? Read salon software reviews by beauty professionals using Daysmart Salon. Tech-Savvy Paths to Salon Success Being up-to-date on technology is essential to reach and attract today’s consumers. Get the most from modern advancements with these industry recommendations: Merchandise: Mix high-end hair-care product lines with affordable ones to fit all clients’ budgets. Add related extras from moisturizers to mascaras to encourage retail upselling. Develop good relationships with local sales reps so they’ll advise you about new items and specials while offering educational opportunities. Daysmart Salon inventory management features, like reorder notifications, will help you keep popular supplies in stock. Website: Prospects base their first impressions of your shop on your online portrayal’s appearance. So use Daysmart Salon to create a distinctive website full of engaging content, like promotions and product recommendations. Careful photo selection involves highlighting booth or stylist images to make your environment, services, and the team look appealing and memorable. Change pictures regularly to indicate progress. Feature a strong call to action on every web page. Place “Book Now” and “Call... --- ### 7 Ways to Improve Salon Retail Sales > Daysmart Salon offers 7 ways to improve your salon business retail sales. - Published: 2014-09-15 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/7-ways-improve-salon-retail-sales/ - Categories: Blogs Improving Retail Sales with Salon Software Services are the core of a salon’s business, but increasing your salon retail sales will help you to quickly increase your revenue without even working hard to bring more clients in the door. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. Consider the steps a customer goes through during a typical cut and color service: Checking in at the front desk Waiting for the stylist or assistant to take them back to the booth The hair wash The initial consultation with the stylist The coloring process The cut The styling Checking out and rebooking That’s 8 opportunities for your staff to educate the client about the products they are using during the service. By educating the customer on the product, your staff can sell the customer on the benefits of the products, instead of the product sale being an afterthought as the client checks out. Give clients a reason to buy – Everyone likes getting something for free. Start a loyalty points program that rewards customers for their patronage with cash discounts on retail products. Not sure how to set a loyalty system up? Daysmart Salon has an easy to use loyalty points system built in. Reward your staff’s performance – Sales commission has gotten a bad rap over the years. The image of pushy car salesmen might come to mind? But the truth is, commission is a great way to motivate your staff. A key point to remember when setting up your salon’s commission system is to make sure it is an incentive for employees and not the main source of their income. When commission becomes an employee’s main source of income that can put pressure on them to always be selling and in turn puts pressure on the customer. If you’re not sold on the idea of retail commission, consider having weekly or monthly retail sales competitions for employees. Package & promote – Create packages that combine products and services. While packages might not be as popular as service appointments, they are a great way to build value for new and established customers. Throw a party – Consider successful companies like Avon, The Pampered Chef, and Mary Kay, who put product parties at the center of their sales process. Host a party to promote a new product line and educate customers in a relaxed environment. Have stylist’s on hand to give demonstrations. Educate your staff – Knowledge is power. Educate your staff on the products you feature, their unique benefits and related salon services. By educating your entire staff, you can make sure they never miss an opportunity to sell. Be ruthless with shelf space – And finally, the easiest tip to implement: if a product isn’t selling, get rid of it. You have a... --- ### Salon Retail Sales Boost Business Credibility > Great salon advice from Daysmart Salon. - Published: 2014-06-17 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-retail-sales-boost-business/ - Categories: Blogs It might not always cross the minds of salon owners, but selling salon retail products is not only a benefit to profitability but also to credibility. Customers expect salons and spas to be the center of knowledge when it comes to hair care and appearance. By carrying the products that you recommend for beautiful hair and skin, it gives a basis of trust that your clients can see in your salon. It also stops those same clients from leaving your salon and going somewhere else to purchase the product that you’ve just recommended. Carrying salon retail products boosts the credibility of your salon by showing that you embrace every aspect of hair design, care, and style. Products give you a basis for conversation when a client asks you about your hair. It provides an option to not only provide a haircut, or a style but also to provide the shampoo that will keep their hair looking great. Products boost profitability. By upselling your products to customers you can add extra money to almost every purchase. Inevitably your clients will need to buy hair care and appearance products, why tell them about the products and then send them to a different store to buy them? By simply carrying those products in house and mentioning their usefulness, you have boosted your profits and your expertise. What seems like a simple upsell is the difference that turns a business into a great business. Looking for more tips to start or improve salon retail sales? Check out 7 Ways to Improve Salon Retail Sales --- ### 3 Social Media Tools to Help Manage Your Salon Social Marketing > Daysmart Salon has the scoop on the latest social media marketing tools for your salon business. - Published: 2014-05-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/3-social-media-tools-for-your-salon/ - Categories: Blogs We are constantly being tagged in, mentioned by and posting to social networks like Facebook, Twitter, Pinterest, Google+ and Tumblr. As a small business owner there is no denying that social media is here to stay and it has become a necessary part of any small business marketing strategy. The biggest challenge salon and spa owners face is deciding which social media tools to use for their business. When deciding which social media tools to use for your business, you should consider the following items: Price: While it might be the latest and greatest in social media tools, does it cost more than what your salon will get out of social media? Supported Platforms: Most social media tools will boast about how many social networks they support or all the different things you can do from their website. As a small business owner, you need to decide which social networks complement your business and focus on those social networks only. For example, Twitter might be a great platform, but if you have the highest levels of customer engagement on Facebook, then look for social media tools that integrate with Facebook. Most social media tools do, so if Facebook is your main social network, look for advanced functionality. Support and Training: The worst thing you could do, as a small business owner it to invest your valuable time choosing and implementing a social media plan and tool, only to let it go to waste because the social media tool is too complicated or difficult to use. Make sure you are comfortable with the layout and functionality of any social media tool before you buy it. Well, we’ve scoured the internet, consulted the experts and found 3 awesome social media tools to help manage your business’ social media profiles. Our List of Social Media Tools: Overall Rating: 4. 5/5 Free PlanPro Plan: $9. 99/month Manage 5 Social Profiles Basic Reporting Message Scheduling 2 RSS/Atom Feeds Plus More Unlimited Social Profiles 1 Additional User Advanced Message Scheduling Unlimited RSS Feeds Advanced Reporting Google Analytics Integration Facebook Insights Integration Plus More Supported Social Networks: Facebook Twitter LinkedIn Google Plus Four Square MySpace WordPress Extended App Directory including Youtube, Evernote and More Support & Training: Support and training is one of the areas HootSuite really shines. HootSuite University is an amazing resource where users can expand their HootSuite skills and learn how to leverage the HootSuite technology to maximize their social media efforts. The only drawback is that the advanced training resources requires a separate monthly subscription of $21 to HootSuite University. I would suggest subscribing to HootSuite University when you first start off and learn as much as your can within a month or two. Final Thoughts: Hootsuite is a great social media tool for small businesses but it can get a bit pricey if you start adding users and their Analytics reports. However, it is hard to beat Hootsuite on features and price. Overall Rating: 3. 8/5. 0 Free PlanPaid Plan: $10/month One... --- ### 11 Great Small Business Tools from Google > Daysmart Salon provides 11 small business tools to utilize with Google. - Published: 2014-02-20 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/11-great-small-business-tools-google/ - Categories: Blogs Small Business Tools: Education Learn with Google: This site is packed with information on digital marketing and advertising. It also has several how-to guides on various topics related to building your online brand. Cost: Free Think with Google: A website dedicated to helping small businesses grow by providing data on consumer trends, marketing insights and industry research. The site also includes tools to help plan your company’s online marketing efforts. Cost: Free (some services are paid, ex. Google Consumer Surveys) Google Trends: Find out who, what and when people search with Google Trends. Check out the screenshot below for a preview. A great starting place for any small business owner. Cost: Free Small Business Tools: E-commerce Google Shopping: An advertising platform designed to promote retail sales for your small business. Google Shopping will display an ad featuring your product directly in their search results. When a user searches for a product you offer, your ad is displayed. You only pay for actual leads to your website. This is a great way to jump-start a digital advertising campaign. Google Offers: Like Groupon or LivingSocial, Google Offers is a daily deal platform for your business. Getting started is easy, Google will help create a deal that is best for you and your business. Then they will promote it through their websites, email, and mobile apps. Once people starting buying your deal, Google will help you develop relationships with your new customers. Google Offers for Maps: Think of it as Google Maps meets Groupon. Offer deals directly to mobile users on Google Maps for Android. Small Business Tools: Management Get Your Business Online: A partnership between Google and Intuit, Get Your Business Online is a small business tool to help owners establish an online presence. Businesses can receive a year of web hosting, a custom domain and access to a powerful website builder all for free. Google Apps: Tired of paying hundreds of dollars for Microsoft Office only to use it a few times a month? Google Apps is a complete cloud-based office suite, email service, calendar and more. There is a 14-day free trial, after that, it costs $5 per user a month. Small Business Tools: Social Media Google + for Business: In about 10 minutes you can get your business listed on Google Maps, Google + and Google search (including mobile search). If you do move forward with any suggestions from this post, make sure you sign up for Google +. Cost: Free Google+ Hangouts: A group video chat service. Host promotional webinars and showcase your business to all of your customers. Best of all its free. Cost: Free Youtube “My Business Story”: A free service from Youtube and American Express, ‘My Business Story’ helps small businesses get noticed. Simply shoot some video of your business, employees or anything you wish to showcase and upload the video to Youtube. Once uploaded, access Youtube’s vast selection of free music and graphics to enhance your video and share your story online. Cost: Free... --- ### Daysmart Salon Wins Beauty Launchpad's Choice Award > We are award winners! Amazing! - Published: 2013-12-09 - Modified: 2024-12-22 - URL: https://www.daysmart.com/salon/blog/salon-iris-wins-beauty-launchpads-readers-choice-award/ - Categories: Blogs Daysmart Salon & Beauty Launchpad Reader’s Choice Awards 2013 has been a big year for Daysmart Salon, from the launch of Version 10 and the Cloud edition in January to the new Remote Access in May. We can now add Reader’s Choice Award winner to our list of highlights in 2013. Daysmart Salon has been named a winner of Beauty Launchpad’s 2013 Reader’s Choice Award for best software system. Beauty Launchpad, a national publication, has a circulation of over 65,000, and an estimated readership of 240,000. The magazine is a favorite of mid and high-end salon owners, stylists, top national product distributors, and Intercoiffure members; the esteemed nature of the magazine makes winning the award even more meaningful. The readers of the magazine voted Daysmart Salon as a winner, and we thank them for their support. Daysmart Salon is a perennial favorite of the Beauty Launchpad reader, having won awards in 2009,2010,2011,2012 and now in 2013. We are extremely proud of this achievement and will continue to work on providing award-winning software for years to come. More about Daysmart Salon software DaySmartSoftware Inc. , makers of Daysmart Salon software, is located in Ann Arbor, MI. DaySmartSoftware, Inc. iscommitted to providing powerful, user-friendly software designed for appointment scheduling, point of sale, business growth, and management. Our software is designed to help your business grow and be more profitable through our built-in scheduling, reports, sales transactions, marketing campaigns, payroll, inventory, and client tracking. --- ## Partners ## Tesimonials ### It's the full package. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://www.daysmart.com/salon/testimonial/4134/ Having clients be able to book their own appointments make life one hundred percent easier as a stylist. --- ## Support Resources ### DaySmart Salon Version 13 - Published: 2023-10-19 - Modified: 2023-10-27 - URL: https://downloads.daysmart.com/Iris/SalonIrisSetupV13.exe - Type: Downloads and Drivers --- ### Hardware Requirements > Hardware requirements for Daysmart Salon Software. - Published: 2023-09-06 - Modified: 2024-03-05 - URL: https://www.daysmart.com/salon/support/hardware-requirements/requirements/ - Type: Hardware Requirements Single Server Computer The following hardware specifications are recommended if you are using DaySmart Salon on one computer in your business. Follow these specifications for the Solo, Standard, and Professional editions of Salon Iris. For adequate software performance, please follow at least the minimum hardware specifications. For optimal performance, please follow at least the recommended hardware specifications. Single or Client ComputersItemMinimumRecommendedProcessorRecent Intel Core i3 or Ryzen 3 @ 3. 1Ghz or BetterRecent Intel Core i5 or Ryzen 5 @ 3. 3Ghz or BetterMemory6. 0 GB8. 0 GBFree Hard Drive Space4. 0 GB6. 0 GBInternet Connection30 Mbps50 MbpsOperating SystemWindows 10, (32 or 64-bit, all editions), Windows Server 2012, Windows Server 2008/R2, Windows Server 2003/R2, Windows Server 2016Screen Resolution1920x1080 pixel minimum resolution required Note: DaySmart Salon desktop version will run on any PC or laptop that meets the requirements listed. Multi-Computer Server The following server specifications are for the server computer holding your database. You will have a server computer if you are using the multi-computer or multi-location edition of DaySmart Salon software. For all other computers in the network, follow the specifications for “Single or Client Computers. ” Server computer in networkItemMinimumRecommendedProcessorRecent Intel Core i5 or Ryzen 5 @ 3. 3Ghz or BetterRecent Intel Core i7 or Ryzen 7 @ 3Ghz or BetterMemory8. 0 GB10. 0 GBFree Hard Drive Space4. 0 GB6. 0 GBInternet Connection30 Mbps50 MbpsOperating SystemWindows 10, (32 or 64-bit, all editions), Windows Server 2012, Windows Server 2008/R2, Windows Server 2003/R2, Windows Server 2016Screen Resolution1920x1080 pixel minimum resolution requiredNote: DaySmart Salon desktop version will run on any PC or laptop that meets the requirements listed. --- ### Remote Connection - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://get.teamviewer.com/8938zc2 - Type: Downloads and Drivers --- ### Recent Update - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://downloads.daysmart.com/Iris/SalonIrisUpdate.exe - Type: Downloads and Drivers --- ### .NET Framework 4.8 - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://downloads.daysmart.com/Setup/Prereq/dotNet48RuntimeFull.exe - Type: Downloads and Drivers --- ### First Time Installation - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://downloads.daysmart.com/Iris/SalonIrisSetupV13.exe - Type: Downloads and Drivers --- ### Digital Forms - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=rmyuMfiwDJQ - Type: Training Videos --- ### Online Booking Employee Display Options - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=8t7bFfvi9AM - Type: Training Videos --- ### Bulk Void Appointments - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=T01EIhkshOs - Type: Training Videos --- ### iPad Quick Checkout - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=MB7ez9hSh4k - Type: Training Videos --- ### Multi Ticket Checkout - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=dDIRC7F1cMc - Type: Training Videos --- ### Online Booking Service List - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=Wmv47owHMBs - Type: Training Videos --- ### Online Gift Cards - Published: 2023-09-06 - Modified: 2023-09-06 - URL: https://www.youtube.com/watch?v=7oQkwH-h7Jw - Type: Training Videos --- ### In-Store Gift Cards - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=hoABhuSYXkI - Type: Training Videos --- ### Two-Way Texting - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=pPsZ9exwthY - Type: Training Videos --- ### Two-Way Texting iPad - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=1QY1Y40ljNY - Type: Training Videos --- ### Payroll - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=7HcZglms4Nw - Type: Training Videos --- ### Closing Tickets - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=x1IGRDuaNUA - Type: Training Videos --- ### Merge Client Information - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=Wf4BJB3dy_A - Type: Training Videos --- ### Client Notes - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=469GZ8BGsXo - Type: Training Videos --- ### Adding Resources - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=9dg2B70CAsI - Type: Training Videos --- ### Add Products - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=7MtOF-dxhDY - Type: Training Videos --- ### Stylist Webinar - Published: 2023-09-06 - Modified: 2023-09-06 - URL: https://www.youtube.com/watch?v=Z18m3-AUtq4 - Type: Training Videos --- ### Add Service - Published: 2023-09-06 - Modified: 2023-10-27 - URL: https://www.youtube.com/watch?v=BlX2iivGPNI - Type: Training Videos --- ### Employee Access Levels - Published: 2023-09-06 - Modified: 2023-09-06 - URL: https://www.youtube.com/watch?v=6yM8kGRYF70 - Type: Training Videos --- ### Add Employee - Published: 2023-09-06 - Modified: 2023-09-06 - URL: https://www.youtube.com/watch?v=pnR9kCSqzjA - Type: Training Videos --- ### Add Tender Type - Published: 2023-09-06 - Modified: 2023-09-06 - URL: https://www.youtube.com/watch?v=V_D8UnNvqfg - Type: Training Videos --- ### Admin Webinar - Published: 2023-09-06 - Modified: 2023-09-06 - URL: https://www.youtube.com/watch?v=Y1geDhyJnQA - Type: Training Videos ---