Love it or hate it, Valentine’s Day is coming up soon. With people scrambling to come up with romantic gifts and experiences to buy for their partners, it’s a great time to get creative with spa promotions. Read on for 11 Valentine’s Day Marketing Ideas to Boost Your Spa and drive profits.
Creating campaigns for special occasions like Valentine’s Day is an important part of marketing for small business owners. If the thought of coming up with a new strategy in the next two weeks has you breaking out in a cold sweat, relax! We’ve got some great ideas for you. Read on for our 11 Valentine’s Day marketing ideas to boost your spa and show your customers some love.
1. Create the Ultimate Pamper Session
Spa packages make great gifts, but you could go the extra mile by creating a special Valentine’s pamper package. Customize your spa’s most luxurious treatments to include little treats, like chocolate-covered strawberries and a glass of champagne, or a classic bouquet of flowers. This can make your customer’s experience extra special.
2. Team Up with Local Businesses
What’s even better than a package deal? Teaming up with other local businesses to put something truly unique together! Approach local restaurants, florists, and other businesses to see if you can negotiate a deal that will suit both of your customers. It’s a win-win situation for you, your new contacts, and your customers.
3. Make Your Own Unique Spa Gift Baskets
As well as selling treatments for Valentine’s Day, you can also sell products. Not everyone has the time to come in for a spa session, and a package full of lotions, scrubs, and soaps will allow people to pamper themselves at home.
Group your best products together and arrange them in a beautiful gift basket with fancy ribbons. You could have a wide selection, with different options for different price ranges and tastes. Top tip: Try creating a men’s grooming set, a mani-pedi set, a hair treatment set, and more. They’re sure to fly off the shelves!
4. Offer Massage Therapy Lessons
Getting a massage from a professional is great, but lots of people wish they could get the same treatment from their partner. With a couples massage lesson, they can!
Host massage lessons for couples, where they can learn some techniques and practice on each other. Many people prefer to buy experiences instead of objects as gifts, as it gives them something a little bit different to do. It might even help improve their relationship!
5. Advertise Couples Treatment Deals
It’s no surprise that candies, cards, and flowers are some of the most popular Valentine’s Day gifts. Give your customers the option to try something different this year by offering a treatment promotion just for couples.
Whether it’s massages and body scrubs, manicures and pedicures, or relaxing facials, couples will love having them done together. It gives them an excuse to pamper themselves, while treating their partner at the same time.
6. Create Alternative Treatment Deals
Not everyone is loved up or looking to spend even more time with their other half 😜! But seriously, focusing solely on couples limits your reach and can leave you missing out on profits. How about a Galentine’s Day offer encouraging women to bring a girlfriend? Or a cute mom and daughter pamper session? Let your imagination run wild and come up with something that will suit clients in your area.
7. Host a Singles Night
We’ll say it louder for those at the back: Valentine’s Day marketing ideas don’t have to be geared towards couples! In fact, this is the perfect time to advertise your services to singles.
In this day and age, people are staying single for longer. That leaves a gap in the market for Valentine’s treats for singles. Take advantage of it! Encourage your customers to treat themselves by hosting a singles night where they can bring their friends in for group pamper sessions.
8. Utilize Point of Sale Displays
Once you’ve come up with the right Valentine’s Day marketing ideas for your salon, you’ll need to start advertising them. Decorate the salon with some beautiful (and strategically placed!) point of sale displays, posters, and flyers. As customers come in and out, their eyes will be drawn to them. Placing some outside will attract people passing by, too.
9. Run Fun Social Media Campaigns
No matter how amazing your Valentine’s Day marketing ideas are, they won’t help your business unless people know about them. Set yourself apart from the competition and make your name known.
Use social media to get your promotions out there, creating campaigns to get people involved. Encourage people to like and share posts to win free treatments. You could even ask them to comment on a post with personal stories. Choose interesting subjects, such as first date fails or bad breakup stories, and offer a gift voucher to the best one. Content like this is bound to get people engaged and increase your number of followers.
The right social media campaign will put your business in the spotlight, continuing to provide a return for weeks and months to come. Even people who don’t visit your spa straight away may book an appointment later down the line.
10. Double Down on Reward Points
Do you run a reward card scheme at your spa? If so, this is a great time to capitalize on it. Offer customers double points if they book during your Valentine’s promotional period.
11. Show Your Customers Some Love
Valentine’s Day marketing ideas don’t have to be huge or expensive. Even small gestures will make customers feel valued, encouraging them to come back again. Try giving little gifts, such as single roses or chocolates, to customers who come in on Valentine’s Day. It will give an added touch that will make them feel special.
Bonus Tip: Manage Your Appointments with the Right Spa Software
Once you’ve implemented your favorite Valentine’s Day marketing ideas, you’ll start to see bookings filling up. Keep on top of them with DaySmart Spa software. It schedules and color codes your appointments so you know what’s coming up at a glance, and sends reminders to your clients about upcoming bookings, reducing the number of no-shows and cancellations, and freeing you up to focus on your customers.
Try our 14-day free trial to see what DaySmart Spa can do for you!
For more hot topics and spa growth opportunities, check out our free guide to Understanding Current Trends to Future-Proof Your Business.
