As a veterinary professional, you understand how quickly the industry evolves. Staying ahead of emerging trends is essential to ensuring your practice thrives in an ever-changing landscape.
As we usher in the new year, we wanted to take some time to dive into the new trends and exciting technological advancements coming to the veterinary industry. We created this report with you in mind to identify key themes and arm you with the knowledge to leverage them within your practice.
Here are a few highlights from the full report:
Technological Advancements
Technology has improved and become more accessible, jumpstarting veterinary professionals to become better equipped to offer more services, advancing care that can be provided within a shorter timeframe. Practices utilizing current veterinary technologies, such as advanced imaging modalities (ex: digital x-rays, ultrasounds, MRIs, and CT scans), coupled with detailed lab equipment, are able to diagnose patients faster and more efficiently.
Artificial Intelligence (AI) will also continue to play a vital role in animal health. We see AI, in conjunction with machine learning, continuing to transform veterinary care, radically improving patient outcomes by detecting diseases early or monitoring at-risk or chronically ill patients.
With these advancements, we expect adoption and demand within practices to soar, leading veterinary professionals to consider acquiring updated equipment and utilizing digital services as valuable tools.
Cloud-Based Software
It’s becoming the go-to solution to work from any device, anytime, anywhere.
The flexibility of cloud-based software has proven invaluable, allowing staff to operate from different devices. This was especially true during the COVID-19 pandemic, when practices were closed, and travel was prohibited.
It makes sense that cloud-based software is fast becoming the favorite solution for veterinary professionals. While every practice will have unique needs, the right software will streamline processes and workflows for you and your staff, freeing up valuable time for patient care.
Enhanced Customer Service
Focused marketing efforts can help to build lasting client loyalty, allowing for your practice to become a point of reference in quality care and service that puts clients and animals at ease.
This can be as simple as personalizing your communications by including their names and even birthday notes. From here, you can take it up a level with tailored wellness plans to ensure adequate care while securing future business for your practice.
Learn how segmenting your marketing efforts can make for more effective targeting of diverse client groups in the coming year.
Wearable Technology Integrations
Improve patient care with the latest tools.
Did you know we can trace the origins of today’s wearable technology back to the pedometer? While today’s technology looks vastly different from its origins, wearable technology for animals is starting to make its presence known.
In fact, pet health tracking is gaining in popularity, leading to wearable tech gadgets for animals slated to become much more common in the years ahead. As a result, we expect to see a change in how we approach pet care.
Continued Humanization of Pets
A trend that is expected to continue growing in 2025 is the humanization of animals. But what does that mean? The definition of humanization involves making something that is not human, seem human. With this in mind, we also expect to see a “well-being awakening” and the growing belief that pets are part of the family. As a result, research shows a shift in spending habits based on age demographics, with younger generations spending more on their pets. This shift is specifically contributing to a change in spending behaviors towards items like specialty foods and supplements.
With all of this information in mind, it’s important to stay informed of current trends within the industry as we move forward into 2025.
Download your free report to uncover in-depth, actionable insights and keep your practice ahead of the curve in 2025.