Facility Management Software for Building Marketing Campaigns: A Guide
When it comes to building marketing campaigns, having the right tools is essential. For many facility managers, that tool is facility management software. This software can help you manage your facility more effectively and efficiently. Did you know DaySmart Recreation can also help you build amazing marketing campaigns?
In this guide, we will discuss what facility management software can do for you and how it can help improve your marketing efforts. So if you’re looking for a way to take your marketing to the next level, read on!
What Is Facility Management Software?
Facility management software allows facility managers to work from a single dashboard. The software can help them handle day-to-day operations and maintenance. It can also enable longer-term planning for hiring, growing the business, and improvements to the buildings or grounds.
For example, if you are managing a sports complex with multiple indoor and outdoor ice rinks, you’ll need to be able to book and track rentals. You’ll also want to update your customers on any schedule changes due to weather. Facility management software can help you do all of that quickly and easily.
Have you heard of facilities management software from DaySmart Recreation? It can also help you to build integrated marketing campaigns. That makes it even more powerful.
What Can Good Facility Management Software Do For Your Business?
Good facility management software can do a lot for your business. It can help you build better relationships with customers, clients, and vendors. This is because it can help them manage their bookings and logistics in real-time. It can also keep track of all of the major events that are going on at your facility, including upcoming classes and activities. You can use it to run special promotions and discounts. You can make bookings, schedule 1-1 coaching lessons, and more available exclusively through your website or mobile app.
Furthermore, it streamlines marketing activities across social media and via channels such as email and SMS. Let’s do a deep dive on some of the ways facilities management can support your business and also marketing campaigns.
Space Planning
Planning the use of spaces throughout a facility can be challenging. There are so many factors to consider, and it’s not always easy to keep track of everything. You need space for your staff, customers, vendors, inventory. Events all need to be timed and scheduled perfectly and efficiently. Human error can sometimes cause issues. Facilities management software like DaySmart Recreation makes everything automated and seamless.
Scheduling and space planning become easier and more efficient. Automated emails can remind your customers, clients, or employees to book and manage space efficiently. Triggers can be set up. For example, if a yoga group isn’t fully booked at a gym, interested customers can receive an email or SMS telling them there are still one or two spaces left. They can click a booking link to snag the final spaces.
Event Management
Events are the bread and butter of facility management software. They help to keep your customers coming back time after time.
Good facilities management software can ensure a smooth customer experience. When customers have a great experience at one of your events or classes, they tell their friends about it too! By integrating events notices on social media, events become instantly sharable. Your customers can make an upcoming event notice go viral! This helps boost ticket sales through word-of-mouth marketing.
Facilities managers can display live event updates on DaySmart Recreation that provide data on the number of tickets sold or real-time attendees. You can keep tabs on classes, events, and activities and also access data regarding, for example, demographics. You can also use facilities management software for speedy online registration of events and classes. This makes it easy for people to sign up without having to go through a telephone booking process.
Asset Management
Assets are an important part of any business. And, as a facility manager, you need to be able to keep track of everything from your inventory and equipment to the furniture in your office.
Asset management software can help you do just that. You can use it to track where each asset is located, how much it’s worth, and when it needs to be replaced or repaired. Important documents such as insurance and maintenance checks are easy to make, track and store. That’s essential for items such as a trampoline or set of 1200 folding chairs.
Maintenance Management
From cleaning to repairs, there’s a lot to do to keep facilities in good condition. Facilities management software also lets you create work orders. That’s perfect for repairs, maintenance, and installation. So nothing is forgotten about.
The facilities manager is often responsible for scheduling regular maintenance. They are responsible for all of the equipment at facility. This includes things like HVAC systems, plumbing fixtures, and more. Cleaning on a daily, weekly, or monthly schedule can be automated, booked, and checked for quality assurance. Again, if you have an external cleaning team, they can receive notifications directly through the system.
All the financial aspects such as invoicing can automatically generate based on schedules and agreed fees.
Room Reservations
Reserving rooms for meetings and events is much smoother with the right software. You can keep tabs on who has booked which rooms and how long they’ll be using them for. You can even send out reminders when it’s time to leave.
You’ll have a clear overview of what was booked during the day (with maybe some gaps leftover that need filling).
Customer Service Requests
Customer service requests can be a real hassle for facilities managers. It’s often difficult to keep track of everything, and it’s easy to lose track of customer communication. This is especially true in small teams that don’t have a customer success manager.
Keeping customers or stakeholders happy is vital and a key part of customer relationship management. That applies to conventional businesses and also to nonprofits. Facilities management software lets you manage all customer service communication in one place. This makes it easy to respond quickly and effectively to any request.
You can even add customer reviews or testimonial functionality. For example, automatically send emails asking, “How was your class with [instructor] today?” Then, you can collect star ratings from your customers. Following that, you can use the best reviews in your marketing campaigns. The less positive reviews can be used to improve services and address customer concerns.
Facility Operations
Facilities management software lets you manage every aspect of operations. This includes work orders, scheduling maintenance, tracking inventory levels, and more.
You can also use it to manage your team, assign tasks, and track progress. This way, you’ll always know what’s happening in your facility and who is responsible for each task. Compliance paperwork and financial aspects of operation are vital to your business. Items such as health and safety documents, accident books and waivers can all be kept in one super-secure central hub.
That all gives you more time to put down paperwork and run effective marketing campaigns!
Facility Management Software For Building Marketing Campaigns.
The most effective marketing campaigns are multi-channel campaigns. They reach the potential customers where they spend the most time online. We’ve included a few examples below. We’ve also talked about integrated communications for facility management software. This is aimed at building high-performance marketing campaigns.
Targeted Google Ads
Target the local area with Google advertising which links to landing pages and takes visitors on tailored acquisition journeys. Acquire new customers quickly and efficiently with this highly customizable form of advertising.
SMS
You can trigger SMS messages based on specific events. For example, when a reservation is made or canceled, payment is processed, or an appointment reminder is sent.
SMS can be an effective way to promote limited-time offers and deals. People often respond to SMS messages with a sense of urgency.
Social Media
Social media marketing is useful for facility managers because it allows them to engage with their customers and provide a personalized experience. You can use social media as a platform to provide customer service.
You can also make announcements about events, entice ticket sales, promote merchandise, and more.
Run Acquisition Promotions
Curating competitions via social media and launching lead generation campaigns are also great options. Make sure to use high-quality images and videos. These tend to perform better on social media than text-based posts.
Facebook ads, Instagram ads, and Twitter ads are perfect for reaching a large number of people quickly and easily. You can target potential customers by their location, interests, and more. By linking straight into your scheduling, membership, or ticketing systems, you can drive sign-ups and sales.
Email Marketing
Automated emails can serve several purposes. You can send out appointment reminders, reservation confirmations or updates, and payment receipts. You can also use email to provide a personalized experience for your customers. For example, you can send them an update on their membership status.
A facility management CRM will allow you to set up custom workflows that automatically trigger these emails based upon specific events. You can then ensure that your customers are getting the right information at the right time. You can use this to encourage more membership sales, ticket sales, or event attendance. This applies to attracting new customers and retaining existing ones!
Addressable Advertising (OTT ads)
Have you heard of Addressable Advertising? It means delivering ads to customers based on their location through internet-based video services. You can target customers who are within a certain radius of your facility so that you’re reaching them at the right time with relevant messages about events, deals, and promotions.
YouTube ads and ads on streaming services such as Hulu and Netflix are all examples of OTT advertising.
Appeal To Local Press With a Press Hub
Why not create a dedicated page on your website to post press releases? You can also host clippings from any press coverage you’ve won. It’s a good idea to also provide a suite of approved photography for newspapers and magazines to use.
This can encourage local newspapers and magazines to cover your events or services.
Customer Preferences
By empowering your customers to set their preferences within your facilities management software you can learn a lot about their interests and how best to market to them.
Segmentation is a powerful marketing tool that allows you to send personalized messages based on your customer’s interests, preferences, location, age, and more. This can be a great way to increase engagement with your facility!
Subscription Models
Subscription models are also a great way to provide ongoing value for your customers. The subscription model allows facility managers to engage with their customers on more than just a transactional level. You can add features like special member pricing, discounts, exclusive content, and other things that remind the customer why they signed up.
For example, if you’re running an ice rink or hockey school, you could offer monthly or yearly subscriptions that give the customer access to discounted rates, or even free skating for a certain number of hours each month. They could also access league tables or competitions through a membership profile.
By using facility management software, you can create an effective marketing campaign that reaches your customers where they spend the most time online.
Customer Led Maintenance and Security
When customers see problems, they often don’t know who to report to or how to report it. However, with facility management software, customers can report issues and maintenance requests through the online system.
Cleanliness and Maintenance
It is even possible for customers to use their mobile device or phone’s camera app to take a photo of the problem and upload it with their message. What if something isn’t clean or needs to be attended to, such as a blocked toilet?
It’s easy for customers to issue notices to resolve issues before they become a bigger problem.
Community-Led Security
Customer-led security is also especially important to tackle modern security concerns.
For example, suspicious activity or persons who appear to be trespassing can be reported by customers. They can do this in just a few clicks through the facility management software. Then, staff and security can take action immediately. This is a major benefit of using facility management software for both customer service and safety in your facility.
Facility Management Integrated Marketing Campaigns
Facility management software enables you to create personalized experiences with your customers. It can help you build meaningful relationships that will increase customer retention rates. It can also help with growing revenue streams. When combined with marketing strategy, facilities management software can provide powerful solutions. It can lead to invaluable insights into the behavior of your customers.
It can also help you to attract and retain them. Make sure to consider using facility management software as an important part of your marketing mix! Contact us to learn more with a DaySmart Recreation Demo today.
